imagination. >> oh, it was something different? >> it might have been, like i said, it's not on camera, but, mark, get to the poll because at the end, i'm hoping a rope and there's something on the end of it. >> she's 6,000 miles away and still telling me what to do. let's go to the poll. in today's street poll where do you think the dow will end the year? 32% of you said 10,000. 21% said 11,000. 47% said 12,000.ç so, a plurality for 12,000. almost a majority and certainly a strong majority for no lower from here. all right -- >> mark. >> yeah, go ahead. >> could you speed up? seriously, look at what i'm dealing with here, mark. mark, he only does

performances -- the whole thing. >> he's very careless. >> mark -- >> he's careless with his garbage. >> his name is ellian and he's 10 years old. you want another one, mark? >> he's 10 years old, how long do they live? how long, can you ask how long? how long do they live? 35 years, mark. by the way, our crew isn't getting any water because this camel will be the least thirsty camel on the planet. have you ever seen anything like this? >> i wish we could stick around and watch this, but we're almost out of time. all right, listen, erin -- >> good job. >> i'm going to take a little vacation, so i'll see you in about two weeks. see you back here on april 13th. >> and i'm going to miss you,

mark. i really am. but i'm glad you got to see ellian, that was just for you. we have our billionaire special edition of "street signs" coming up with the richest man in egypt and have a a great day, it's time for "the call." it is time for "the call." i'm trish regan at the new york stock exchange. we're watching the stocks end the quarter on a down note thanks to the disappointing adp report. we're going to talk about jobs and we're going to talk about the market and talk about where you need to be right now. good morning, larry. >> good morning, trish. drill, drill, drill. president obama to announce his new drilling policy and we'll look at horsepower cars and take the whole thing live to talk about the investment opportunities in the oilç drilling sector. melis melissa, you buy into this? >> i'm melissa francises and rim

is out with its earnings after the bell. we'll tell you what to expect. what is a better stock play? this is "the call" on cnbc. stocks are lower but off the lows of the day after the adp showed a loss of 22,000 jobs instead of the expected gain of 22,000. boeing, the latest company to take a charge, $150 million or 20 cents a share for increased health care reform costs. right now, take a look at how the s&p 500 is trading. it is to the down side by 2 points. the dow right now is also to the down side, but look at those lows we saw after the open. we are way above that. still down 30 points. the nasdaq right now essentially flat on the session. take a look at oil ahead of president obama's drilling announcement. we'll talk about that. oil is higher. 0.4%. 82.70, not breaking through that 83 mark.

trish, what's happening on the floor? >> people are nervous here because, let's face it, people were anticipating an increase in jobs not a decrease and this is all going the to friday. job's friday when the market here is closed. so, people are a little bit nervous ahead of that key number on friday and the adp report certainly contributing to those nerves. i want to bring in bob pisani tracking it all. we should point out that the adp report has a rather checkered history, not always right on the money, shall we say? >> it is getting closer to tracking the real number. so, the bears are already out and there's no private sector job growth that is out there and the census numbers are government workers and only temporary and going to be a big adjustment for the weather. all this is true. personally, if there is money in people's pockets, even if it's a temporary job for censuses workers. that's good news for me. put more money in people's pockets and let's worry about if we can get full-time jobs down the road. >> if people start spending that

will eventually translate to jobs down the road. >> they're going to spend money and so what if the job is going to go away seven or eight months from now, we'll worry about that later. >> talk about the winners and the losers. >> the disparity between the winners and losers wide. all that takeout talk has been moving bioteches and the banks have been up on the hope thatç we'll see some growth in loans. that's a big debate going on. we haven't seen it yet. the industries because of the global turn around and revenues have been up dramatically and fewer planes and more people on them and the retailers, all sorts of good news for them. that's a nice bunch of gains. >> are you going to bother with the losers? >> passing around the list for april and the wall of worry is huge because the stock markets had a big run up. the number one worry potential rate increases coming down the road. they don't care what the feds think. they think potential fed increases. look at housing, we still haven't seen any turn around in

housing. the higher mortgage rates are likely and home buyer tax credits are ebding. >> housing and the difficulties in housing have been built in at this point? >> no. >> a small percentage of gdp and the reality is people don't anticipate a huge rebound in housing any time soon. >> one thing to say the market's bottom in housing. we have to see a lift in jobs and lift in housing and it's not. if we're here six months from now, bad. we need to see some real improvement and we're not getting it yet and i'm very hopeful we'll see it soon. >> let's move on to energy, energy stocks on the upside today in part because of that weaker dollar. >> look, president obama's announcement on drilling, even a little expansion of drilling is a good news and service oil stocks are up. not up big here. this is certainly a good sign, eliminates, gives the energy initiative a little bit of what they want and helps us down the road and won't be for several years. i think it's good news overall. we still have cap and trade

floating around out there. not like there's no uncertainty in the energy business despite the people think it is unlikely. >> they like the drill, baby, drill. thank you, bob pisani. >> i know you like drill, drill, drill. >> i spent a year on this network talking about drill, drill, drill. president obama getting ready to speak any moment now. he will allow oil and gas exploration off the coast of virginia, the eastern gulf and parts of alaska perhaps to create jobs and perhaps to reduce u.s. dependence on foreign oil and perhaps, perhaps, perhaps. we'll carry his speech live from andrews naval air force facility in maryland as soon as he begins. but, first, let's bring in dan pickering at pickering holt and company and sharon epperson and john harwood at the white house. dan, do you think this is kind of a roos or a red herring to get votes for cap and trade to take over the energy sector?

do i believe in more drill, drill, drill? >> larry, i think we've got to see this get through the political process before we can truly believeç in it. you've got to get it through the political process first and then you can drill and produce. it has to get through the political process first. we're moderately skeptical that anything energy related is going to get done with obama. he's talking a big game and let's see if he can deliver. >> also another thing that happens all the time when they're having these opec meetings. one going on, not an official opec meeting but going on in cancun. a big announcement from the administration about what they're doing related to energy. the timing is not coincidence and they're sending a message to ministers around the world that maybe we'll drill at home and we don't need you. is it possible they're sending that message. >> i think they're sending a message to those ministers, melissa, but also a message to republicans. this isn't an issue where we are

prepared to play on your field to some degree, not just on drilling, but also on nuclear power. you know, john mccain was right and all of the above policy is needed if you're really going to transform the way america reduces energy and as a political matter they have to make decisions where they need republicans and where they don't. don't need it on financial reform except a couple, they think they can muscle those votes and energy is a different story, melissa. they need a lot more republicans. >> a lot has also changed -- >> sharon, let me just ask john one thing. i think this is so important. you are hinting or maybe not a hint, you are saying that this drill, drill, drill initiative to pick up some republicans is, in fact, tied to cap and trade. is that the case? >> absolutely. the administration wants to use nuclear power and drilling as a way to get republicans to go along with them and i don't know

if it's cap and trade. you have the negotiations, as you know, larry, between lindsey graham and joe lieberman on the variance of the administration's proposal. the most important thing from the standpoint of the obama administration and the people who believe to do something is to put a price on carbon in some fashion. doesn't have to be cap and trade. >> sharon, i would ask you, the other conspiracy theory going around this is a diversion that the obama administration is against drilling in the rockies and in pennsylvania and in everywhere else that they're saying, look, we'll drill offshore only because they're going to stand in the way. >> it'sç interesting, the firs point of opec, one thing to keep in mind in terms of what the opec ministers are looking at, they're looking at china and india, they're not looking so much at the u.s. as in year's past. but, again, saudi arabia and others are looking at china more

than the u.s. also keep in mind what we're looking at, the expanse of what we're talking about. that is something considerable but the natural gas drillers will look at these shell plates and still looking at the high return that is possible and that is why natural gases is now seen as such a good investment possibility. >> let's talk investment. dan, is there an investment play based on all this? are there stocks you would be buying? >> i don't think i would buy stocks based upon a political plan that is not through the process yet. i think there are companies that we like for their own merits without this plan. it's a free option. companies like schlumberger and the well drilling business we like a company like ensco, a company that would benefit if this passes. transocean another driller in deep water and very cheap stock without activity in these new areas, if you get it, it's a plus. >> make no mistake, five to ten

years before we see any of this oil coming out, the fact that we're looking at oil prices below $83 a barrel has more to do with what happened with the inventory report. >> john harwood, talk to me about cold state democrats with respect to cap and trade. is john still there, i don't see him? >> yes. >> i know, i'm not saying you, i know the obamas are trying to pick off the republican for cap and trade, i don't believe that is going to be very possible, but the cold state democrats that stand in the way of cap and trade, is it not? >> oh, yes, they have problems with the energy state democrats and mary landrieu and also people like bob byrd and jay rockefeller and others on call. the house energy bill did make some concessions to those cold state democrats and i think you're going to see the same thing in the process with the bipartisan senate bill, if, in fact, it moves. but they, because of those

fractures within the democratic party, that's why you need more republicans. lindsey graham believes he can bring six to ten republicans for some sort of pricing mechanism for carbon to offset the loss of some of those cold states. >> what are we talk about here, john? a lot of people thought cap and trade was dead and clearly now, as you're suggesting, the obama drill, drill, drill initiative is suggesting, it's not.ç what is the timetable, john? we're in easter recess and we have to come back and they have to do financial regulation and then what happens? >> larry, i still think it's uphill. i don't believe it's dead, but i think it will be a very difficult challenge and i think the likelihood is that a pricing mechanism for carbon will get defod deferred to the next congress. the republicans although they're negotiating know there will be more republicans next year after the midterms and more leverage at that point and democrats need them. so, i think there is some shot, depends on how much momentum this bipartisan bill gets when

it comes out. graham, lieberman and kerry are talk about lying that down in three weeks. >> we'll squeeze in a quick break before we know to the president. trish, i'll send it over to you. when we come back, investors closing the books on the first quarter today. we'll tell you where you need to put your money in order to have it work. the latest job's data denting optimism ahead of friday's all-important report. where we are on that road to recovery.

welcome back to "the call," everyone. interior secretary speaking right now and he will introduce the president who intends to speak on energy policy. we will come back to that just as soon as we see president obama. in the meantime, let's talk about this market. the first quarter coming to a close today. s&p up nearly 3% and what are the smart plays for the second quarter? we want it bring in mark madison founder and ceo of madison money. good to see you. >> good to be here. >> one thing we keep discussing ad nauseam is whether the policies in washington will have an effect on this market and you say no because at the end of the day capitalism will always win out. explain what you're thinking. >> yeah, the big question is, can free market capitalism

create wealth faster than the federal government can confiscate it and destroy it. in long term, the answer is yes. no doubt that we're headed into a european-type socialism but if you look historically at countries like the uk over the last four o last 40 years they have beaten stock market returns. 300 basis points additional ratç of return at 13% versus the u.s. 10. >> let's back up. are you saying some of these socialist countries actually performed better for investors? what are you saying? >> mark madison, wait a second. because they became less socialist. you're covering thatcher and the northern countries. they all became less socialist, that's why their wealth creation increased. the question is, is the united states more socialist or will they, or will there be a tea party revolt in november, which could be the bullish thing of all, that's the question you should be asking.

>> unfortunately, the reality is, yes, they became less relatively socialist and still more socialist than the united states. >> i know. >> so, therefore, you know, it doesn't necessarily hold that the equity returns are higher in more free market areas. >> how did stocks do in the old soviet union? what did your charts say on that? >> you slip into communism it's a bad day. but, here, the thing is. >> what about profits? talk to me about king doctor and talk to me about profits. put politics aside. king dollar, probably one of the most interesting things in the rally in the first quarter and corporate profits are huge and the fed will stop buying bonds, how does that affect your outlook? >> if we have massive inflation and the dollar goes down, equities can't do anything. look at brazil, 130% inflation per year and, yet, equities in brazil, which is in our emarging market portfolio made 10%

accumulated growth. real rate of return. >> you're trying to say, mark, you can have poor fiscal policy and still make money. i want to ask drew, the chairman of cumaly trust whether or not he buys that. drew? >> let's back up here for ten seconds. where are we overall? we are between the big deflation problem and big inflation problem and that's what you're trying to do with your money right now. try to figure how to position for either of those very real possibilities. the ultradiverse portfolio that you're looking for right now. that's what you're trying to ploy into because you don't know what the feds are going to do. are they going to pull the money back too soon or leave it on too long. that's the big discussion. >> drew, are you worried at all about the treasuries we've seep within the auctions? >> oh, yeah. this is the strange part, weç have been long the dollar since november. >> oh, good call, drew. >> but we still longer term we

have a goal position to hedge that. we're there and we're still very short in our maturities because this month now, right, the net has been taken away from the marketplace and find out what happens to mortgage rates without the federal reserve being the buyer. >> that's a key point. mark, let's leave the socialism alone. by the way, the brazilian stock market went up. >> let's also point out the brazilian stock market has gone up in part because they had -- >> hang on, hang on, hang on, please, hang on. president obama will talk about drill, drill, drill, let's listen. >> by the end of this tenure we'll know ken is one of the best secretaries we ever had. please give him a big round of applause. members of what we call our green team are here. steven cho our secretary of energy, martha johnson, the administrator of the gsa and

nancy subtly, and we have carol browner who is the white house energy and climate change director. please give them a big round of applause. they put in a lot of work. governor martin o'malley of maryland is here. secretary of the navy is here. admiral gary rufhead chief of naval operations is here and we appreciate his outstanding service. thank you, gary. i want to thank the base commander here at andrews and the leadership that is present from the air force, the marine corps and the coast guard. ken and i were colleagues in the

senate and i appointed him because i knew that he would be a faithful and pragmatic stewart of our financial resources. he is changing the way the interior department does business so that we're developing traditional sources of energy and renewable sources of energy from the wind on the high plains to the suns in the desert to the waves off our coast. and so i'm very grateful to the work that he's done and culminating in one of the announcements we're making today. it's also goodç to see so many members of our armed forces here today. andrews is the home of air force one and i appreciate everything that you do for me and my family. i should point out that you got a 100% departure record. you don't charge for luggage. so, it's a pretty good deal. and i want to thank you not only

for the support you provide me, but also for the service that you perform to keep our country safe each and every day. i'm very grateful to all of you. we're here to talk about america's energy security. an issue that's been a priority for my administration since the day i took office. already we've made the largest investment in clean energy in our nation's history. it's an investment that is expected to create or save more than 700,000 jobs across america. jobs manufacturing advance batteries for more efficient vehicles and upgrading the power grid so that it's smarter and stronger. doubling our nation's capacity to generate renewable electricity from sources like the wind and the sun. just a few months after taking office i also gather the leaders of the world's largest automakers. the heads of labor unions, environmental activists and from california and across the country to reach a historic

agreement to raise fuel economy standards in cars and trucks. and tomorrow after decades in which we have done little to increase auto efficiency, those new standards will be finalized, which will reduce our dependence on oil while helping folks spend a little less at the pump. my administration is withholding its end of the deal and we expect all parties to do the same. this rule that we are going to be announcing about increasing mile standards will save $ 1.8 billion barrels of oil overall. 1.8 billion barrels of oil. that's like taking 58 million cars off the road for an entire year. today, we're also going to go one step further. in order to save energy and taxpayer dollars, my administration, led by secretary cho is doubling the number of

hybrid vehicles in the federal fleet. even as we seek to reduce the number of cars and trucks used by our government overall. so, we're going to lead by exampleç and practice what we preach cutting waste, saving energy and reducing our reliance on foreign oil. but we have to do more. we need to make continued investments in clean coal technologies and advance biofuels and a few weeks ago i announced loan guarantees to break ground on america's first new nuclear facility in three decades. the project that will create thousands of jobs. and in the short term as we transition to cleaner energy sources, we still have to make some tough deition ises about opening new offshore areas in the ways to protect communities and protect coastlines. this is not a decision that i've made lightly. it's one that ken and i and others in my administration

looked at closely for more than a year. but the bottom line is this, given our energy needs in order to sustain economic growth and produce jobs and keep our businesses competitive, we are going to need to harness traditional sources of fuel even as we ramp up production of new sources of renewable home-grown energy. so, today we're announcing the expansion of offshore oil and gas exploration. but in ways that balance the need to harness domestic energy resources and the need to protect america's natural resources. under the leadership of secretary salazar, we'll employ new technologies that reduce the impact of oil exploration and protect areas vital to tourism, the environment and our national security. and we'll be guided not by political ideology but by scientific evidence. that's why my administration will consider areas in the mid

and south atlantic and the gulf of mexico while studying and protecting sensitive areas in the arctic. that's why we will continue to support development of north slope of alaska while protecting alaska's bristol bay. there will be those who strongly disagree with this decision, including those who say we shouldn't open any new areas to drilling. what i want to emphasize is that this announcement is part of a broader strategy that will move us from an economy that runs on fossil fuels and foreign oil to one that relies more on home-grown fuels and clean energy. and the only way this transition will succeed is if it strengthens our economy in the short term and the long run.ç to fail to recognize this reality would be a mistake. now, on the other side there are some that argue that we don't go nearly far enough who suggest we should open all our waters to energy exploration and for a

broader economic impact. to those folks i have to say this, we have less than 2% of the world's oil reserves. we consume more than 20% of the world's oil. and what that means is that drilling alone can't come close to meeting our long-term energy needs. and for the sake of our planet and our energy independence, we need to begin the transition to cleaner fuels now. so the answer is not drilling everywhere all the time, but the answer is not also for us to ignore the fact that we are going to need vital energy sources to maintain our economic growth and our security. ultimately, we need to move beyond the tired debates of the left and the right between business leaders and environmentalists and between those who would claim drilling as a cure all and those who would claim it has no place. because this issue is just too important to allow our progress to languish while we fight the

same old battles over and over again. for decades we've talked about how our dependence on foreign oil threatens our economy. in our will to act rises and falls with the price of a barrel of oil. when gas gets expensive at the pump, suddenly everybody is an energy expert. when it goes back down, everybody is back to their old habits. for decades we talked about it threat to future generations posed by our current system of energy, even as we can see the mounting evidence of climate change from the arctic circtool the gulf coast and this is particularly relevant to all of you who are serving in uniform. for decades we talked about the risks to our security created by dependence on foreign oil. but that dependence has actually grown. year after year after year after year. and while our politics has remained entrenched along these divides, the ground has shifted beneath our fealt. around the world, countries are

seeking an edge in the global marketplace by investing in new ways by producing and saving energy. from china to germany, these nations recognize that the nation that leads the clean energy economy will be the country that leads the global economy. and, meanwhile here at homes as politicians in washington debate endlessly about whether to act, our own military is determined that we can no longer afford not to. some of the press may be wondering why we areç announci offshore drilling in a hangar at andrews air force base. well, if there's any doubt about the leadership that our military is showing, you just need to look at this f-18 fighter and the light armored vehicle behind me. the army and marine corps have been testing this vehicle on a mixture of biofuels. and this navy fighter jet appropriately called the green hornet will be flown for the first time in just a few days on

earth day. if tests go as planned, it will be the first plane ever to fly faster than the speed of sound on a fuel mix that is half biomash mass. the air force is also testing jet engines using bioofuels and had the first successful biofuel test powered flight last week. i don't want to drum up any kind of rivalry. now the pentagon isn't seeking these alternative fuels just to protect our environment, they're pursuing these homegrown energy sources to protect our national security. our military leaders recognize the security imperative of increasing the use of alternative fuels, decreasing energy use, reducing our reliance on imported oil and making ourselves more energy efficient. that's why the navy led by secretary mavis, who's here today, has set a goal of using

50% alternative fuel in all planes, vehicles and ships in the next ten years. that's why the defense department has invested $2.7 billion this year alone to improve energy efficiency. so, moving towards clean energy is about our security. it's also about our economy. and it's about the future of our planet. what i hope is the policies that we've laid out from hybrid fleets to offshore drilling and nuclear energy to wind energy underscores the seriousness with which my administration takes this challenge. a challenge that requires us to break out of the old ways of thinking. to think and act anew. and requires each of us, regardilous regar regardless if we're in the private sector or public secretary, whether we're in the military or civilian side of government to think about how could we be doing things better? how could we be doing things smarter so that we're noç long tether to the whims of what

happens somewhere in the middle east or with other major oil producing nations. so, i'm open to prumooposals fr my democratic friends and my republican friends. i think we can break out when it comes to our energy policy. i know we can come together to pass comprehensive energy and education that will foster new industries, create millions of new jobs, protect our planet and help us become more energy independent. that's what we can do, that is what we must do and i'm confident that is what we will do. so, thank you very much and thanks, again, to all of you who are serving in our armed services. you are making enormouses contribution and this is just one example of leadership that you're showing. thank you very much. >> all right. there you heard president obama walk through a variety of issues for a mixed and balanced policy

that does include some new drill, drill, drill. let's bring in our washington correspondent john harwood. any new thoughts or anything you heard in there that you didn't think you would hear? >> he had a direct answer to the question you posed in our segment before the speech when he said at the end of the remarks that he wants comprehensive energy and climate legislation. that is a signal that he's not giving up on capping carbon emissions and putting a price on carbon. he sees that as essential to his strategy whether he achieves that in this congress or a goal down the road. >> before the break that you didn't think so. after this speech, do you still not think so? >> i still think it's uphill. it is going to be difficult. democrats, especially in competitive districts, larry, had a heavy health care bill and they're not eager for a highly controversial battle. but the question is whether lindsey graham covers the dynamic and more available for those democrats.

that is the key question in the next few months. >> john harwood from washington, thank you so much. when we come back smartphone smack down rimm out with earnings today. soccer fans are gearing up for the world cup this summer. tdd# 1-800-345-2550 that's why, at schwab, tdd# 1-800-345-2550 every online equity trade is now $8.95 tdd# 1-800-345-2550 no matter your account balance, how often you trade tdd# 1-800-345-2550 or how many shares... tdd# 1-800-345-2550 you pay what they pay what everyone pays: $8.95. tdd# 1-800-345-2550 and you still get all the help tdd# 1-800-345-2550 t you expect from schwab tdd# 1-800-345-2550 millions of investors. one price. tdd# 1-800-345-2550 at charles schwab... tdd# 1-800-345-2550 investors rule. tdd# 1-800-345-2550 are you ready to rule?

welcome back, everyone. research in motion expected it report earnings in a few hours from now comes on the heels of

iphone expansion plan. right now trading down just a bit, 0.4%. down to 74.61. jim goldman joins us with a look at what wall street is expecting from the blackberry maker. >> this will be an interesting report if only it comes at a time when smartphone competition is hot and research in motion is having trouble holding its own. the street is looking $1.27 on $3.3 billion in revenue. guidance for the first quarter should be flat, 1.22 on $3.2 billion. rimm devices shipped and new subscriptions look for 4.4 million new subs. rimm is in an unusual place right now that might not be truly appreciated by investors at large. the company did take a hit on the apple verizon speculation but rimm is doing just fine even

accelerating market anticipation in the face of iphone already. >> they're kind of carving out a niche in the iphone wannabes. even in consumer, you know, kind of lower cost and more of a main stream phone. i think they're holding their own. >> smartphone growth continues solid, at least for the leaders in the sector. apple and rimm enjoy the momentum and nokia continues to do okay. motorola, palm continue to fight for scraps. overall, industry growth is very strong and the opportunities remain enormous for multiple winners in the space. trish, rimm reports after the bell. >> that's right. one of the big issues is your guests pointed out that they just don't have as much, as much momentum in the consumer space. it's more of a corporate product. how do they start to cut into apple when it comes to the consumer? >> you know, they have been making significant end roads on the consumer. they have improved the screen, they've improved the inner face and the way they can watch video

and listen to music and as much difficulty as apple is having in cracking the enterprise, rimm is having the similar problem facing the consumer. i think both these companies are starting to meet in the middle and we're seeing both of them make significant progress on both fronts. >> thank you so much, jim goldman, we appreciate it. when we come back, soccer fever heating up at the world cup. less than 80 days away. the ceo of adidases tells us how he plans to cash in on the tournament. how you can cash in in the government's check for appliance program.ç yes, i actually said that.

billionaire investor carl icahn has sold more than 13 million shares in the video rental chain that cut his stake to 15.1% from 16.9%. right now blockbuster is trading up about 4%. but it is a penny stock. the world's biggest shoe and apparel companies like nike and adidas are betting big on the world cup this summer. darren rovell joins us. >> he has high hopes for big

business and nice being the official sponsor of the world cup and he joins us now from new york city. aside from being an official fifa partner, you have the official ball of the referees. what defines how well adidas does in the world cup from a sales standpoint and how does your endorser david beckham being out affect your marketing plans in any way? >> the dna of our company, we are the worldwide leader in football. and we are very well settled with more teams than anybody and the official mesh ball and we definitely do believe that we will achieve record sales in 2010 for our football category. in 2008 when the european football championship was held, we achieved 11.3 billion euro i

revenue and we will overachieve this in 2010. >> what about beckham? >> this is a really a pity for him personally boss he worked so hard to get to the world cup again and he played in italy and milan to bridge the time. so, i really feel bad for him. for us, it might have a little positive in it, as well, because now, as i know david will go back to south africa to the world cup and we can use him a little bit there. >> that makes sense. you have been bold about beating nike which is the leader in soccer or football as you call it and world shoe in apparel sales. you believe adidas will outgrow nike in north america in 2010. why do you feelç that way? >> i do foresee -- >> they say they are. >> they say they are the biggest soccer company, which means nike together but in terms of brands,

biggest brand. coming to north america, we have a lot of opportunities here, potentially in north america and i'm quite confident with the ifc on the plans and the market that we will grow this brand in 2010 here in the u.s. market and we have laid out the plans for the next five years and i'm quite confident that you will see a growing business not just in 2010, but for the years to come. >> seems like lebron james is close to signing with nike. any regrets on not signing lebron james or did the dollars not necessarily make sense at any point? >> i do believe that with derrick rose and dwight howard just to name two of our players, we have extremely good players and we will play high when the season starts in the second half of 2010. building marking and advertisingcoadvertising

campaigns around these guys and we are very well placed. >> very quickly, do you expect to bid for the nfl deal, the nfl deal is coming up. the apparel deal. do you expect to bid, again? do you like being part of the nfl? >> the nfl has sent out the rfp and we have got it and we have responded to that and we have high interest as a group to continue our successful relationship with the nfl. >> good luck with everything in the world cup. >> thank you. "power lunch" is coming up at the top of the hour. michelle caruso-cabrera has musical celebration for us. >> i don't know if it's a celebration, larry. these is a new orleans jazz band behind me. why? just rehearsing here today on "power lunch." quantitative easing where the fed buys piles of groceries and it ends today and can the economy survive?

we explore after this. >> let's all say bye-bye to the fed, michelle. you got the story exactly right. >> see you on "power lunch." when we come back, main street business looking to cash in on the government's appliance rebate program. if they can get past the confusion, we'll have the story. plus, the market call toç action heading into this afternoon's trading session. we are cnbc and we are first in business worldwide and we'll be right back.

you've heard of cash for clunkers, federal government is now rolling out another stimulus program that offers rebates to consumers who trade in their old appliances for new energy efficient ones. has a certain 1950s feel to it. how does this work and how can you cash in on this bailout nation? well, "the wall street journal" wendy babes is here to explain with the main street business report. did i set that up correctly? >> before you curl your lip, let's get the nuts and bolts out. this is a federal program, 300 million in federal stimulus

money going to the individual states and rebates and consumers can get 50 up to $500 per apliference swapping them for more energy efficient appliances. continuing on the clean energy theme of today with obama's speech. a lot of small businesses are hoping to benefit off of this. the retailers will sell them and the equipment cooling people who are going to install them, but some issues with this and i know this is where your eyes will start to light up and that is, because of, of course, not every state is offering rebate on every appliance. if michelle needs a new washer and dryer, that might not qualify. the states have discretion. >> more complicated than the cash for clunkers. >> we'll simplify it a little bit. the best thing to do for a consumer to go on energysavers.gov and make sure they know what their states are offering and know, too, it is not retroablthive. you can't go back like if you purchased last december and you can't go back and qualify.

i mean some started earlier in the year and some starting now around earth day and iowa ran out of money in a couple hours. these are some issues plaguing retailers a little bit and if consumers get in on this, they have to read the fine print. >> melissa has been coaching me on this, i'll turn it over to her. >> $500 is on an appliance is a lot. >> if you buy a super energy tiqt could run you $2,500 and up, that's a lot of money. but your state has to cover that. there is an issue with people going and possibly being disappointed. they have been beefing up energy invenatory of the energy efficient, whether or not you get the rebate because you get the energy savings. >> i love appliances, it's a 1950s thing and very reassuring and appliances are very -- >> do you not wash your clothes in 2010? >> i think shiny appliances are

exciting. as we learned from cash and clunkers you're just stealing sales from the future. >> it is a short-term boost, you're exactly right about that. one benefit that can come out of this, for the retailers and the small businesses and consumers, it is more awareness that when you swap out your old clunker of an appliance, that is a good thing. >> why not just give them discounts them selves? why do they need this bailout nation? >> i think some of them will have to add rebates on. you come in and want a dishwasher, no rebate, they should give you their own rebate right there. do you like to iron? >> i can iron. i actually can iron. i learned a little bit about ironing when i was in treatment. let's not go there. that's a different segment. >> oh, my goodness, wendy, thank you for joining us. >> any day. larry, you do have some very crisp shirts.

we're going to move on. >> it is my beautiful wife, judy, who does them. not me. we'll take a quick break and then we'll be back with this morning's market action. >> what is going on this morning? list of stocks to watch when we head into afternoon trading. you're watching cnbc first in business worldwide.

okay, welcome çback. so, did you ever want to make a million bucks? counterfeiter albert talton did. in an all new "american greed" they went inside his plan to get rich quick. >> printer and scanner, start-up cost less than $200. u.s. currency is a tough nut to crack. each bill has high-tech features designed it thwart would-be counterfeiters. it perfect the image he upgrades to a computer with graphic software.