money" starts right now. have a great day. see you tomorrow. i'm melissa lee. here are tonight's top three trades. apple unveils the new ipad. getting the low down on the new product from boy genius jonathan geller. then joins us to make the case for investing in his company and investing in a zero rate world. we'll talk to a fund manager about how to manage your cash when it's losing value in a money market account. live from the nasdaq site, this is "fast money." the new ipad. what'd you think of the announcement? >> i don't think they blew everybody's socks off. we had an understanding what they were going to show us. there was going to be the new ipad, the ipad, ipad 3, whatever you want to call it. a great example of buy the rumor and sell the news. we bought into this rumor. the weekly options they have

been so active over the last month or so coming into this event. and then suddenly you see them go from a 40% or higher implied volatility to a 26%. that was the sell of the news. stock pulled back dramatically off of the highs. then it bounced off again. here we are at the level. a nice productive day for apple overall. >> it tells people they didn't think there would be a huge pop. >> the company it themselves. they're calling it resolutionary. when steve jobs introduced the ipad one, he called it magical and revolutionary. we have a blogger coming on. it seems it's evolutionary. and at some point with the stock up here, investors have to wonder when they start leapfrogging from a technology standpoint. >> they're going to call it the new ipad. they're not calling it the ipad 3. it means we're probably not having the ipad 4, et cetera. maybe no more hardware changes.

this is all software upgrades. that on some level takes away some of the sexiness here. there's other more technical elements that guy probably would like to talk about. the graphic chips and whatnot. >> the quad four. >> very disturbing for you, guy. no big deal here. what they're doing that i like is i like the low price point because i've said many times samsung's going to eat them for lunch if they don't compete on the lower end. i think this is a great move. people say cannibalization. people in china are spending their last dollar on an ipad. making it half as cheap or making it half price where it was is a positive move. >> waiting for the oct core to come out. >> the oct core chip. you mean. >> yeah. twice as good. >> you're quad all the time. >> i'm a quad guy. how do you trade this stuff?

for whatever reason, 516, it was a low on february 23rd. a low the other day. $14 seems like a lot obviously on a $500 stock it's not all that much. with 516 as the floor, it's been trading interestingly. you get the concern of close below there. from here i think it's still fine, folks. >> let's bring in the chart that we drummed up. with the help of wells fargo in terms of apple's stock and its performance after various product launches. it's sort of all over the board here. the average one week after a product launch if you look across the products. it's up 1.9%. one month later it's down by about .6 of 1%. >> i bet one week and one month before. that's where you've seen the buildup into this thing. you sell the fact. and as good as this product i'm

sure will be, the hype is never satisfied. >> is the stock is up 31% to date. what have they introduced today that got a lot of -- not nearly as much attention as the new apple tv here. what does that mean for a late 2012 launch of a new tv? >> the question here was were there a tlot of expectations built up when tim pointed out. they're calling it the new ipad instead of a new ipad. part of the expectation in the stock was the release of an ipad 3. did we not get that? >> in my opinion i think we actually got a lot today. tim cook really outlined plenty of it. not just this release but the numbers. talked about the 25 billion downloads. talked about the hundred million folks using the icloud. he talked about the ipad, the itouch -- excuse me, the ipad, the ipod, and the iphone being 76% of the company's revenues. these are unbelievable numbers

when you really look at what they've got. they continue to build and everybody gets ticked off about this expression, but the ecosystem, it's -- >> i hate that expression, pete. >> why? >> i did have a little bit of a snicker when you brought up the competition and the price levels. they've had competition. they've got the price levels. they are competing right now and have been pl and apple continues to beat people despite the fact they won't adjust price. >> i'm surprised we didn't just get split screened. like we were going after each other. >> let's bring in jonathan gellar for more color on this new ipad. he was just off to the side. perhaps tweeting a picture of us. good to have you on set. what was your take of this new ipad? >> i thought it was great. it was a great upgrade. it was big. i think there's a lot of momentum for the ipad. even though i think they did a great job with the internals and what they're offering. >> what did it not deliver that you were expecting? >> i think everyone was sort of

expecting what they announced. i don't think it didn't deliver. i think what they've enabled to do with the form factor, what they've been able to do as far as having no competition and tablet space, i think that's impressive. also the lower barrier for the ipad 2. 399, getting that out there, i think that's a big thing. >> are they just seeding that $200 level of the kindle fire, the seven inch screen sort of thing. steve jobs said it was dead on arrival. are they going in? or is this a category never competing in. an ipad 2 is still light years away from a $200 kindle fire. >> it is. but apple is toying with the seven inch, 7.1 inch, 7.8 inch. i don't think they're going to go there personally. it's possible. but i think for that experience you need the full 10 inch display. >> they don't view that likely. if you're on the apple side, do you view this as competition? >> they don't play that game.

apple doesn't play that numbers game. everyone wanted them to build a netbook. they built a laptop and own that category. i don't think they have to go there. >> one of the things your blog is known to do is smash open any new apple product to see what's actually inside. so what can we find? we had one of these things and smashed it, what would be inside that's surprising? >> i think it's similar to the ipad 2. you'll find a qualcomm chip set, probably a sony or omni vision camera. you'll find, i think, probably a samsung manufactured processer. similar to the ipad 2. >> are you a self-professed apple fan? everything you said is positive. it didn't fall short in any respect. when people were thinking of voice recognition. we didn't get that. >> we didn't get siri for a reason. it's hard to do that on the display.

there are things that aren't available on the ipad that's on the phone. you do get voice dictation. i've been a blackberry fan for a number of years. i know that company inside and out more than apple. i think it's a great thing. even the iphone 4s everyone said is a disappointment. you've seen the numbers there. >> when you say there's no competition in the tablet space, i'm lost on there. i'll stick with my samsung galaxy. i'll stick in a place where i think guys maybe even copied apple to a legal infringement point, whatever. whatever you want to say. it's a very real product and competitive threat. >> but not in numbers. they've sold a couple million, but not 15 million per quarter. it may be a competitor because you like to use it but not in terms of sales. not right now. i think that's the point that apple's making. >> what is your take on not calling this an ipad 3? should we expect a revolutionary itration of the ipad 3 in the near future? >> the next ipad will be the new

new ipad. but i think it's great. if you look at the mac book pro line, they don't call it a number. the ipod, there's no number. just a product at this point makes sense. i also think apple's getting to the point where they can't keep changing the form factor. just like the notebooks and desktops don't change every year, we're going to start to see that more with the phones and tablets. >> what are we expecting in terms of apple tv based on anything that came out today. your expectations change at all? >> no. i think what we saw today was a great window into what the company will most likely do. just a sneak peek. in terms of the new interface, refresh, be able to have all the content there. i think that's a nice sneak peek. >> great to have you with us. jonathan geller the editor and chief of boy genius and self-professed apple fan. >> you think they smash them or it's a surgical procedure? oh, he's still there. >> did you see him walk away? >> magic of tv.

>> i'm kidding around. >> you do take them apart. >> everyone wants to see what the components are. there are sites that are more devoted and will go and x-ray the chips and actually find out all the numbers and things like that. >> you're talking a guy that puts on his site the unboxing. like this is a ritual when they take it out of the box and they're like woo. >> when you actually get ahold of this new ipad, can we be there? when you unbox it. >> let's do it. >> can we do it on air? >> it's not available. yeah, we can do it live. when it comes out, though, guy. >> yeah we'll have jimmy neutron here and take it out. >> a lot of crickets that night. >> click click click. >> thanks so much. let's trade some of the apple ecosystems providers, the manufacturers of the parts that jonathan had said is in the new ipad 3. pete, i know you're in omni vision. i got -- today a rocky ride.

>> rocky ride just like apple. up and down with apple today. a lot of the option activity we've seen previous to this over the last week or so has been to the upside. the upgrade they got the other day put a target on the stock. it was 19. it's performed very nicely despite the fact it did sell off, get into negative territory. i still think there's upside. i continue to hold on to this. >> we saw a chart of the carriers. usually think subsidies. what's your thought? >> when you look at at&t and verizon. they pay massive dividends. both are underperforming the market. i think there's a good chance both of these guys will benefit from the uptake of 4g as you have people spending $800 for the new ipad with the 4glte. at some point those are going to demand this type of service. they're going to pay for this type of service. and if at&t has shown us anything of late, they have

pricing power when it comes to their data bundling. they raised it for the 3g smart phones. >> we talked about broadcom, it seems to be bumping up towards the 38 level. october 18th i think it made a 52 week high. and oddly enough the february 21st high was the same thing. at least in the short-term rain shower resistance. opposed to qualcomm who blew through the top. qualcomm long above 61. before it can get above 38.5, i think you play it on -- be defensive here. in terms of valuation is very attractive. the stock looks like it sort of topped out in a short-term. >> real quick, a smaller integrated analog and digital processer that gets 50% of their sales from the apple ecosystem. so about two bucks per ipad.

it's a much smaller company, much bigger move of the needle. it's traded up into this news. but it's a stock that will ride and fail with apple. >> one thing worth noting. yesterday 200 mark in the downside. intel leading the charts. but texas instruments finished flat but there was a big amount of -- in front of the mid-quarter and this announcement and jonathan used texas instruments as another example inside the ipad 3, whatever you want to call it. >> mike khouw, in terms of the apple ipad trade, where are you going? >> i think it's interesting what we're talking about here sort of the buy rumors, sell news. i expect some of the upcoming announcements may be what's going to come out in what the operating system will be. the opportunity for this to move more. because really nobody has competed with them in this tablet space. if there's any chance they will, i think that's probably where we

might see it. i would probably be a better use of options. it's interesting today that some of those competitors when we're taking a look at the bullish versus bearish flows, we're seeing bullish flows in all of the apple ecosystems types of names. but the flows and all of their competitors were more negative. >> let's move on. mike talked about competition. as you know, apple did not announce a smaller laptop today. as the female tablet market to amazon. >> he wasn't inferring you might have one, guy. never do that to you. >> in case you weren't watching last night -- >> i was tied up. >> i'm sure you were tied up. he was saying the seven inch tablet market, it's smaller so it fits into handbags. >> excuse me? >> handbags which females carry. so it's the female tablet. >> there are guys with male

handbags. i saw cal with one. he said no. >> anyone who uses the word murse. >> satchel. >> it leaves that part of the market left open. should apple not launch a smaller ipad. is that a good move? that seems it's a decent sized market. if you do think that women want smaller tablets and are willing to sacrifice other things for the size -- you guys are just -- >> no. doing it on purpose. >> i'll give you a real comment. >> honestly, i'm not. >> look. apple has -- it's yesterday's news that apple has forced amazon to go from essentially hardware into the digital sales. these guys have no longer needed to be the guys providing the product. they need to be the guys selling it. when you look in the quarter to speak to the trends. there's been a lot of good news in the first quarter. the ebay, amazon trends are up. this is what i would focus on.

don't forget they're getting beaten by a hardware manufacturer who's the best at doing it. i don't think anyone expects amazon to be in that arena. >> he was tough on them. they've been selling the fire for less than a quarter here. and they did sell 4.5 million. i have one. i bought a ton of them as gifts for christmas. i think they're great devices. >> for men or women? >> for both. >> i'm a dude. you know what i mean? so don't forget. when you go to the beach, you don't see people reading their book on their $700 ipad but they're on their kindles. i think for apple to concede they're going to make a mistake. this is not about this year or next. >> pete, do you have a man bag? ipad? or kindle? >> ipad. >> or a satchel? >> or a satchel. where's finerman when you need her? i needed her today. next on "fast," atlas energy

makes the case for investors to buy the stock. plus the 20 companies most vulnerable to an oil price shock. more "fast money" straight ahead.

we are live at the nasdaq market site. time for rate my stock. where ceos tell investors why they should take look into their countries. we're looking at atlas energy. shares of the company up more than 11% this year. joining us now ceo ed cohen. great to see you. >> great to be here. >> your company may be confusing on the surface to viewers. you're the parent company of atlas pipeline partners and atlas resource partners. will start trading on the nyse on march 13th. wanted to focus on each of those

companies individually. so atlas resource partners, the new one that will be distributed to shareholders on march 14th. what are your plans there? this is obviously a new sort of construction for your company. and you're looking for more than a billion dollars. which is a lot. >> that's what we've been reviewing. but i should make clear that we're a company like every other energy company. we have great people. we have great assets. but we're really different in one way. the subsidiaries we have, we manage for the benefit of their stockholders. but our parent company atlas energy gets 50% of all upside that we produce for those investors. if you think in terms of the funds that get 20% to 20 aspect. we're getting 50%. but we don't get it from the beginning. we have to achieve high results. we expect we'll do so. >> i see. what are your plans?

what's your look out for arp. atlas resource partners. given you have an ambitious forecast. >> we've done it before. we build a major company we sold to chevron last year. it was an enp sale. we're back again. this is our vehicle. we think this is a great time to be making acquisitions in the natural gas field because as you know, there are a lot of people who were very negative about natural gas. they're trying to move over to be producing wet gas to compete with oil and get oil pricing. we've got a lot of that production. we have a lot of prospects that we think will be good ourselves. but the people who are busily selling, we're busily buying. when the blood is running in the street, that's a good time to be buying. the we think the prices that are available now literally as you indicated a billion but we passed on a lot more, the prices

are better than ever. you can actually go out on the futures market, nail down protection for yourself on the price you paid. you then have all the upside for the future. we just think this is a great time to be buying natural gas. and we're glad that everyone else seems to be interested in selling. >> it is. it's a fantastic structure. you're here to tout your stock, i believe. so why there's value there. i think you've done a great job on generating free cash flow. the numbers look like they'll be there. and the drilling partnerships are great for that. low gas prices are why the estimates are going down on the stock. how do you speak to that? we want to know how long we see this -- and how long we see gas prices continue to go down in this country at a time. >> an amazing shift for example with the utilities. utilities that withstood now

because the price is low and the supply is short, seem to be switching over rapidly. but we look for opportunities and the fact is that another one is processing the natural gas which is so inexpensive but which we process into. we're getting a tremendous price. so the same for atlas energy which gives one concern, low gas prices, high oil prices is really beneficial to another part of our company. we really have a different model. in fact, listening to the discussion earlier on this program about apple, it seemed to me in a way we're the apple of the energy business. because we have a different model. we don't issue additional stock. we share in the 50% benefit. if natural gas prices are low,

our subsidiaries in a position to buy our atlas pipeline division is in a position to sell at high prices. we try to cover every angle. we think we're an extended company. but the major aspect is that atlas energy itself atls does not have to make investments itself. it benefits from managing well its limited partnerships. we win when our limited partners win. so the fact that we have both the upstream and the mid-stream aspect gives us additional benefit. we try to take opportunity. we try to be opportunistic. we succeeded well. and we think we're in line to succeed in the future. >> it was a pleasure speaking with you. thank you for your time. we appreciate it. >> thank you so much. >> ed cohen the ceo of atlas energy. as you see we have breaking news on facebook. and amended s1 filing.

let's go to julia with the latest on this. >> that's right. facebook just amended this s1 adding biggest names citi group, deutsche bank as well as rbc, pacific crest, raymond james, and smaller names. those 25 are in addition to the six banks that were originally listed. now, also some updated information here on facebook's credit facility. facebook is opening up a $5 billion credit facility at a rate of plus 1%. also entering into a bridge facility. borrowing up to $3 billion. that is a short-term facility for tax settlements for the employee restricts stock. other interesting details. facebook looks like it goes into more details. but nothing we haven't already seen. some interesting data on mobile users. in the filing here they reveal that approximately 58 million of facebook's users access facebook

solely through mobile. so even though 432 million people are using facebook on their mobile devices, only 58 million of them only use it on mobile devices. one piece of information that is interesting is facebook acknowledges 5% to 6% of their users could be duplicate accounts. >> that's not good. nobody wants to hear about duplicate accounts. i'm curious. what do you make of this? >> well -- i mean, a lot of this is just technical is my sense. so julia just mentioned for tax reasons. duplicate accounts is interesting. as we get closer to the ipo, we're going to hear a lot of stuff like that. we'll hear about a lot of latent accounts. people not using it often. how they're going to make money going forward, it's interesting when you think about revenue per user, who knows? this is a brand new business model for people. >> do you have a duplicate

account or a latent account? >> you have no account, right? >> facebook? i'm all over facebook. you can friend me. >> i don't have one. >> no? >> no. anyway, we were talking to the ceo of atlas energy, ed cohen. we want to wrap that up and rate the stock. what did you guys make of this company? the apple of the energy industry is what he called it. >> lofty goals. i have trouble deciding what the stock should be valued at. i'm going one tangent away. back in may when we were at the conference, mark fisher was there and he mentioned kinder morgan as a name he loved. that is a monster of a stock that's performed since 2009. i think the story is probably great with atlas. if i wanted something i understood more it would be kinder morgan. >> what i came away with is you get the sense that he is like a warren buffett. they can take advantage of

something. they're talking about the low end of natural gas going into the space and buying what everybody else is selling. it sounds like a lot of what we heard from buffett recently and others going into the housing market. it gets you pretty excited about the space. >> i think the pipeline business is the most interesting part of it. i would go after apl which stock ticks much like apple. maybe that's where he was going with this. that's the interesting part of the business at least right now to me. the pipeline business in this country. underserved. >> a buy in apl and kinder morgan. >> i'm not saying go sell this thing. i think pety makes sot cogent points. next on "fast," do you dare short apple? how he's playing the stock in his nothing but apple market. stick around for tim to explain why ge is the emerging play. more "fast" straight ahead. it's kind of hard to make decisions by yourself

all of a sudden, when you have been making them with somebody else for 35 years.

i guess there is something in me that has always been strong. i've always gotten through some pretty rough stuff without falling to pieces. ♪ ♪

welcome back to "fast money." we're live at the nasdaq market site here in times square. shorting apple can be dangerous given the run it's been on. but our next guest found a way to make money on the short side. doug kaas, also the president of seabreeze. doug, good to have you with us. you have impeccable timing when it comes to the apple short. you shorted 546.10. >> i would say this preoccupation with apple is becoming a borderline mania. if you just consider the time every evening that "fast money" devotes to apple. the shoe shine boy owns apple.

i go to cocktail parties and every noninvestment professional owns only one stock. and that's apple. it reminds me of something warren buffett once said. what the wise man does in the beginning the fool does in the end. the problem is with shorting apple and any valuation short with companies that have such strong fundamentals like apple is that you get killed. and it makes no sense. i have the scars on my back to prove it. so we're in an nba market. nothing but apple. my way of playing is shorting the qs. because at least i get a little more market action with it as well. >> that's almost like shorting apple. i mean, apple -- >> 16 or 17% of the ndx. i will tell you for certain, well, almost certain that the surprise earnings in the last quarter relative to expectations

will likely never be repeated again. so as a professional short seller, i just want to key on the three potential risks facing the company. which are basically worsening macroeconomic conditions for chain disruptions. and as tim has talked about over the last couple days, the possibility of increased platform competition to see where apple shares are going. >> it's tim. i kind of agree with you about the nature of this stock even though fundamentally you're right. it's fantastic. is this an allegory to the broader sentiment now? you're a stock picker. i think this is a great environment for picking stock. do you see the masses are playing momentum now because there's no confidence in the overall markets. >> yeah. and i think increasingly, timmy, that momentum is embodied in ownership of apple. more and more hedge funds buying

in as i said. the investment is universally long the stock. >> doug, what's your next call on the markets? you were calling for a pullback. you and ron got into a tiff over that. but in terms of where you stand on that, how far are we in at this point compared to when you called it? and how much farther do we have? >> so far so good. i think that yesterday's performance in the market was down was probably the first shot across the bow. i suspect until things move in the right direction, i still feel that the market base is six basic issues that are unresolved of moving in the wrong direction. one is technical. there are two political concerns i have. two economic concerns and a geopolitical concern i have. so for the time being, i suspect we are trapped in a trading race. somewhere between 1300 and 1400 on the s&p.

and probably will trade down towards the lower end shortly. >> okay, doug. we're going to leave it there. thanks for your time. doug kass of seabreeze. you were talking mo mo stocks. a lot of the internet related stocks that i know you're watching. lemon was a big mover. >> last year we saw some of these mo mo stocks hit a wall. green mountain. netflix. but deckers was one that was down. these guys make uggs. this is a company that was growing very fast the last two years. up hundreds of percent over that time period. last year it hit a wall. expected growth is at 4% at this point. talking about what doug just said about cocktail parties and everyone owns apple, last year when they were at highs and our main guy was wearing uggs, that was the time to short it. it was all over there. here's a stock in a market like this rebounding.

it was down 10%. >> at crew, uggs. >> i don't own any. >> who doesn't? >> you. >> no i do. i have a great guy that cleans them. they're fantastic. >> are you serious? >> i get cold. i wear them around the house. >> just your uggs? >> sometimes. >> a blue chip on an emerging play. tim has got the trade straight ahead. at liberty mutual, we know how much you count on your car, and how much the people in your life count on you. that's why we offer accident forgiveness, where your price won't increase due to your first accident. we also offer a hassle-free lifetime repair guarantee, where the repairs made on your car are guaranteed for life, or they're on us. these are just two of the valuable features you can expect from liberty mutual.

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welcome back to "fast money" live from the nasdaq market site in times square. time now for the "fast money" portfolio where meets the volatility of today's world. money market funds are yielding close to zero and investors are losing money to inflation. are you better in a short-term bond fund? phillip rash manages $29 billion in assets. he joins us from los angeles. phil, it's great to have you with us. >> great to be here. >> in terms of making the choice between a money market account and a short-term bond, i'm assuming this is for people who need the liquidity. they can't invest in things locked up for longer? >> that's true. if you think about inflation, it's insidious.

inflation's been running 2.4% for the last five years or so. projected to run a couple percent loss of the next few years. you could be losing 12% of your purchasing power. in the past most money funds paid your returns equal to inflation. that's not the case today. investors need to take overt steps into a low to ratio bond. in order to achieve the return at least equal to inflation. >> so just in layman speak, a bond fund that invests in the shorter end of yield. shorter duration bond. is that correct? >> correct. it's usually bonds with a one, two, three year average life maturity, yes. >> some of these funds even pay a dividend? >> of course. all bonds pay a dividend. they pay dividend if they're treasuries or corporate bonds. semiannually. and commercial mortgage securities pay a coupon on a

monthly basis. >> so let's go elsewhere in bondland. let's say you don't necessarily need the liquidity but you're interested in investing in responds some place. where would be the best play to get your yield? >> well, i think the best approach is the diversified portfolio. and obviously people want to have a little portion of u.s. treasuries in there. they're the lowest yielding of the bond market. have yields of 20 to 30 basis points. as long as three basis points. the areas we're invested in are corporate bonds, u.s. dollar emerging markets. agency and nonagency short-term commercial backed securities. and as well emerging markets. and the combination of these securities give you some diversify kags. and take a little bit of yielding credit spread and

duration risk. however the incremental yield spread versus cash is very high. >> sir, would you ramble into the european sovereign zone on a yield hunt maybe not to greece, maybe not to portugal, would you go on and with wle ltro, backed stop. isn't this a safe place to pick up high yield right now? >> i don't think so. i think people who are going into a low duration fund are taking a baby step away from a money market fund. and i believe that the most important principal in managing a fund like this is not to achieve some sort of higher yield. it's to primarily preservation of principle and maintaining a return. so in fact, in our fund and our corporate side we have no european debt exposure whatsoever. and invested primarily in industrials sectors, names like walmart, proctor & gamble, ge.

high credits. i don't believe a low duration fund is where you reach for credit and yield. >> it's been a pleasure speaking with you. that's the latest edition of the "fast money" portfolio. let's move to the next trade. business is picking up in china, brazil, and peru. also double digit revenue growth for their global businesses. good news considering we were just bracing ourself for a big slowdown in china. ge, this company's been retooled to be focused solely on the ge caps out of the business. this is going to be an emerging market play. 37% of their revs are coming. 90 billion in order book in china over the next five years. 42 new products in india. the architectures are kicking it.

so power grids, wind turbines. these guys are committed to growing where the world is growing. and ge to me is one of the most exciting structural long-term playing if you want to play emerging and want to be in a developed market name. look at ge and hold this. this is a great company that's been able to weather the difficult times of the crisis and their core business is one of the best in the world. >> all right plp let's move on here. actually we have to take a break. looking to protect your long position in lulu lemon. that's next. ♪ ♪ [ female announcer ] you're the boss of your life. in charge of long weekends and longer retirements.

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the other office devices? they don't get me. they're all like, "hey, brother, doesn't it bother you that no one notices you?" and i'm like, "doesn't it bother you you're not reliable?" and they say, "shut up!" and i'm like, "you shut up." in business, it's all about reliability. 'cause these guys aren't just hitting "print." they're hitting "dream." so that's what i do. i print dreams, baby. [whispering] big dreams. without the stuff that we make here, you wouldn't be able to walk in your house and flip on your lights. [ brad ] at ge we build turbines that power the world. they go into power plants which take some form of energy, harness it, and turn it into more efficient electricity. [ ron ] when i was a kid i wanted to work with my hands, that was my thing. i really enjoy building turbines. it's nice to know that what you're building is gonna do something for the world. when people think of ge, they typically don't think about beer. a lot of people may not realize that the power needed to keep their budweiser cold and even to make their beer

comes from turbines made right here. wait, so you guys make the beer? no, we make the power that makes the beer. so without you there'd be no bud? that's right. well, we like you. [ laughter ] ♪ take a look at that spike in shares of crown castle. constellation energy in s&p. the owner operator of a lot of the wireless towers around the country. you make a call, it goes to a tower. it could be crown castle's tower. >> given the price route right now, it's going ton an all-time

high. it's been a monster. valuations in this thing -- right? stretched. by anybody's stretch of the imagination. to go chasing cci on the back of this at 40 times forward earnings seems preposterous to me. >> good word. let's hit some "options action" now. mike khouw is taking a look at how to protect a lulu lemon after a spike today. big one. >> this thing was upgraded. i don't know if the training goes to lulu lemon to get his apparel but my wife goes there all the time. >> that was a dig. that was a dig. >> i'm not in the habit -- i'm not in the habit of chasing stocks in this kind of a situation. if you happen to own it and were thinking of adding to it, you might instead consider selling around it.

the april 60-75 strangles. and the 60 puts as well for $1.60. then you'll collect $3.35. that's about 5% of the stock's price. up about 15%. if you did get, it would be down 16%. net of the premium you collect. >> now, when you were training for the iron man, do you buy padded bike shorts? >> oh, yeah. >> is it stuffed with hemp or seaweed? >> it's padded. pads. >> and were you wearing uggs and carry your ipad in your murse? >> anyway, you can catch more "options action" every friday at 5:00. follow on twitter to get constant trade updates. more "fast" straight ahead. all energy development comes with some risk,

but proven technologies allow natural gas producers to supply affordable, cleaner energy, while protecting our environment. across america, these technologies protect air - by monitoring air quality and reducing emissions... ...protect water - through conservation and self-contained recycling systems... ... and protect land - by reducing our footprint and respecting wildlife. america's natural gas... domestic, abundant, clean energy to power our lives... that's smarter power today. we asked total strangers to watch it for us. thank you so much, i appreciate it, i'll be right back. they didn't take a dime. how much in fees does your bank take to watch your money ?

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some of the best ideas are born out of necessity. our next guest found relay rides. they've become so popular they expanded nationwide. let's bring in shelby clark, the founder. great to have you with us. >> thanks for having me. >> let's say you have a car in new york city and want to rent it out. how much money could i make to

offset the cost of owning that vehicle? >> the average car owner makes about $250 a month. we see lots of ranges. i have a car in relay rides. i made about 600 bucks last month. covers my car payment, insurance, gas, and then some. it can be real money. >> in gm, general motors is an investor of your company. it sounds like if you could share a car, it's less likely you buy a car. >> you could definitely argue that. i think what we're seeing is increasingly people are looking to sharing. the concept of access being better than ownership in many cases. i think gm is realizing that you can't force somebody to buy a car. but what you can do is if somebody doesn't want to buy a car, you can build a relationship with them. you can get them driving gm cars through car sharing. really it's we're helping them to build relationships with consumers. >> shelby, zip car. that stock has been grim death since may. it's gone straight down.

do you compete with them? and how is your business model different than theirs? >> we'd like to say we're collaborative. complimentary, i'm sorry. but it is similar. we provide on demand access to cars located in your neighborhood. the big difference would be that zip car owns a fleet of vehicles. so it's a tough business model. which may explain the stock. but relay rides, it's peer to peer. so instead of owning a fleet of vehicle, all are owned by people in your neighborhood that rent them out. relay rides provides an insurance policy that makes the transaction safe and convenient. and the rates are a little bit more affordable. >> we've got to leave it there. thanks for your time. interesting company. shelby of relay rides. peer to peer car sharing. you and your wife driving. another comment. your first move tomorrow when we come back.

today is gonna be an important day for us. you ready? we wanna be our brother's keeper. what's number two we wanna do? bring it up to 90 decatherms. how bout ya, joe? let's go ahead and bring it online. attention on site, attention on site. now starting unit nine. some of the world's cleanest gas turbines are now powering some of america's biggest cities. siemens. answers. four walls and a roof is a structure. what's inside is a home. home protector plus, from liberty mutual insurance, where the costs to both repair your house and replace what's inside are covered. and we don't just cut a check for the depreciated value -- we can actually replace your stuff

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