>> thanks for watching and back here tomorrow night at 5:00. "mad money" i'm jim cramer, and welcome to my world. >> you need to get in the game. he's nuts, they're nuts, they know nothing. i always like to say there is a bull market somewhere. "mad money," you can't afford to miss it. hey, i'm cramer. other people want to make friends. i want to save you money. i want to educate and teach you. call me 1-800-743-cnbc. let me ask you a question. is the shoot first, don't even bother to answer questions later, losing the duel, give the markets more thoughtful and pensive investors? on a blah day, s & p, sliding

down .2% and nasdaq .7% lower. i think the answer is a resounding yes, they are losing. last week, devastating earnings report from kb homes, made it clear that everything is going the wrong way in housing. sales, orders, cancelations, all bad. >> the house of pain. >> and this is from the second-rate home builder, so horrific, to threaten the entire these behind this rally, the most powerful move of 2012. housing needs to come back at this poirngt the kb home bomb foreshadowed a rollback of the whole thing, home depot, whirlpool, it put a damper on the banking rally too. the inventory of homes might at least be peaking and may turn

out to be not as bad as we thought. if you listen to kb homes, you may have been tempted to immediately sell everything, even remotely connected to housing. that turned out to be a really bad call. that's right, turns out the fault was not new home starts, but in kb itself. the chief home building star, lenare, today blew numbers away. reported and it's back to game on with the whole group rising. whole group round, despite the overall down, thanks to len are squeaking about decrease in cancelation, increase in orders and hopefully this part of our economy getting back on track. may i suggest that you read the conference call. you will feel dynamite if you read that call. if you are one of the 63% of americans that own your home.

many reasons around the country continue to have lower housing prices. and need to get that thing done earlier it would have more gravitas. what happened in the housing group today is a reminder, when traders shoot first and don't bother to ask questions later, they are no longer winning. you got right now a definitive loser strategy if you are playing that -- >> the house of pain! >> -- game. the winners buy the drive evict the drive by victims. those who shot the home builders and accoutrements didn't bother to ask if the problems were kb specific. they went everything from a worst of breed player and those who recognize that fact made out like bandits. we saw the same identical situation in the restaurant,

when mcdonald's announced its quarter. they all got pancaked. it turns out mcdonald's really made it an issue. chipotle and panera got whacked immediately off the pin action. of mcdonald's, today, though, both of those collaterally damaged stocks hit their 52-week highs. how about the federal express? fedex the state of the shipping business, immediately drug ups with it. i think ups is simply doing better than fedex. you thus, kb homes versus lenare. ups, when did you have to pull the trigger? when fedex said everything was bad. same thing for the agriculture complex. john deere, a bummer of a quarter and sent down everything, fertilizer, seed stocks, you name it. but subsequently a host of fertilizer stocks told us that business was really better.

you had to buy into the deere fear. yep, no longer safe to shoot first and even if you ask questions later, as opposed to not even look, it's not safe anymore. ladies and gentlemen this is a huge sea change, and it xwifz me ideas of what might happen in the future. anybody can report what happened in the past. i can get that on a whim. what can happen in the future? how we're talking. we're seeing just a ridiculously horrific selling in a couple of areas where i believe people are taking their cue from the wrong stocks. restaurants, ag complexes. oil service stocks keep getting hit over and over again. why? single piece of bad news bhi, they made the brilliant decision to go all in north american nat gas. given all that incredible shale and gas finds, now, it did at one point -- this strategy made

a ton of sense, but not everyone took that stance. and weather foord, all parts of the same oil service complex, but didn't go all in natural gas, so had a bit of a vision about what would happen in this marketplace, natural gas ten-year lows, schlumberger came on our show, the ceo, said natural gas is an incredibly small part of the business. am i the only viewer of my own show? hmm. mad tweets says not. amstone, weatherford, virtually no affect. natural gassers are pulling back on drilling, the price of the commodity is too darn low. those affiliated with oil, their stocks are being hammered every bit as bad, and some cases like slob, g slob, gibberish for

schlumberger. just like the home builders all took their cue from kb homes -- >> the house of pain. >> instead of lenare. >> the house of pleasure. >> so we have this bizarre phenomenon. oil not going down. all we can talk about. gas, up to $4, now $4.20. now like an auctioneer and we have oil, $125. and stock is getting hammered, even the ones not natural gas plays, and the players aren't speaking out any time soon, i think oil service stocks continue to take it on the chin. they have taken schlumberger from 70 to 75, and ansco from 55 to 53. we have an idea. the schlumberger, ens co, these two companies aren't levered to

the same set of circumstances. they are better. now, weatherford has real management issues, but at $15.93, i think you will buy decent money there if you don't use the start and loss orders that i told you about. another group that could play out against the shoot first, no questions asked crowd. tomorrow morning, family dollar reports. and the dollar stores are all smoking hot. family dollar, a real laggard. not executing as well as the other guys. is it not the kind of executi executioner i like. so today i have an idea for home gamers. today, dollar general announced a $25 million secondary. at this moment, pick up your phone, call your broker, or whatever you do with the online stuff and get dollar general on the secondary. they got knocked back a buck and a half and could get hit again off the collateral damage of

family dollar -- not like the hedge fund, jim. you don't do that stuff anymore, remember anger management class. anyway, might get the perfect entry point for the premier dollar store stock. bottom line, i never retire saying. 2012 a whole lot different than 2011. last night the people who shot first who ran from the whole sector off one bad number of supported, they made out like bandits. and some dropped still further when the next company reported. this time the negative reports have been outliers, they create opportunities. and i sense there will be a lot more, until the quick draw mcdraw artists figure out they are playing with last year's playbook and it's losing them a lot of money. i'm going to illinois to start the questioning. >> reporter: professor cramer, this is al in the land of

lincoln. >> what's going on. >> caller: i want to say happy anniversary to you and your terrific staff. hope for another great seven years on cnbc, sir. >> my staff is unbelievable. have you bet katniss everdean kilcher. >> caller: jim, i went to south dakota. >> did you stay in the mcdonald's and sleep in the car? >> walmart, the camper. >> i had to sleep on interstate 5, very uncomfortable. >> caller: 24 hours a day, 7 days a week, lines of trucks are hauling oil out of backen. is endbridge, enb, right infrastructure play now they are going to expand? >> it's a quality company, moving aggressively in the backen. and rails, believe it or not.

a real tangential play, housing is coming back, warren buffett's burlington railroad company. there in space. housing, rail, buffett. i don't know, last time i looked, pretty start guy. shoot first, ask questions later, it's not 2011 anymore. it's 2012, people. [ artis brown ] america is facing some tough challenges right now.

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there are some stocks that the market just has a tough time getting its head around instantly at least. take pvh corp, formally known as philip van heusen. ize ed izod. any department store, thard of the dress shirts and half of the ties will be made by pvh. including this spiffy one i bought almost full price at macy's. this one up 130% since i got behind it in january 2008? up 32% since the last time i spoke to the ceo, december 1st.

pvh tends to initially get slammed. people misunderstand the headline earnings numbers, only to rebound once investors get the positive stuff. 8% earning speed, and up 10% year over year. guidance some would say mixed. strength in 2012 will come from the second half of the year and some might argue that pvh guiding down below what some analysts expected. we really have to figure this out. i want you to make money in this stock. let's check in with the fabulous chair and ceo of pvh, find out more about the prospects and how the company is doing. welcome back to "mad money". >> good to see you. >> first of all, january you got in it big, but you trounced that. what happened in the last month and i half that the january guidance, very big, was above

what you ended up doing. >> gross margins had a significant sell through of some of that leftover fall product that's in department stores and got that out even quicker, so we really were set up as we go into 2012 very strong, inventory looks great, and feel great about that. >> calvin klein, up 18%. guidance for 18 -- 15 for guidance, that just what we're seeing here? this kind of thing or just something different in internal? what is moving that huge same-store sales. >> we'll talk about basically north america. and up for the fourth quarter, up 18%. strong business to continue into the first quarter, up double digits around 10% up for the first two months of 2012. and that business continues to have a lot of momentum. >> and hilfiger, 15%. >> that business is just

accelerating to the first quarter. mid teens, comps in north american retail stores, in the tommy hilfiger business. >> very strong. >> i know these are not inexpensive. i bought a bunch at the same time. i wish i was as thin and cool as are you. i try. >> i can work on the thin, the cool you're on your own. >> these are not inexpensive. does this not say -- a combination of the brand and also maybe the american consumer? you are the first to call the american consumer back when everyone else said no. are things stronger in the country? >> the affordable luxury category. the premium category price point in the united states, $40 to $70, that's a sweet spot right now, really the american consumer is really stepping into. and we don't see it slowing down at all. >> just -- you know, i paid $4.05 this weekend for gasoline.

it's not relating. >> we haven't seen -- you always -- you take a step back, watch the business, i think it's having more of an impact on the more moderate brands. in started to see that business start to turn around. and as we get into second quarter and beyond, we'll see heritage stock -- >> it was only minus one, and i was looking for minus two to three. how about europe? big in europe. i still don't see weakness. dollar business has continued very strong for us. we are concerned as we look at that macro we want, we're planning the european business up on a constant currency basis. 8% to 10%, so i think we could do better than that. right now, considering where we are, considering what's going on in the business, i think that's a good place to start. >> okay, now, i want to do something i never really get a

chance to do. i want to debunk how people use stocks. headline comes out immediately after this release. pvh, and guidance april q below consensus, guides fiscal year '13. above consensus. this kind of snap judgment does not fit what i've read. >> i think things will settle in, once people have a chance to digest it. that came out five minutes after the release came out. we called that before the january results, the full fiscal year and we talked about for the first quarter would be flat to down slightly. we came out with a quarter that was flat to up slightly. one analyst that is completely off, and 70 cents above everyone else. throwing the math off. everyone else off the $1.20, to $1.27 range. one analyst at $1.90. and haven't looked at her models

for a while. >> i play for the people at home. the people at home read this oh, boy, i'm in trouble. every time, we get to this. and stock up 130%. every time we get to one of these and you they see that, they give up. think it's not a buy. i've seen this stock had a remarkable move, and all because have beaten consistently what you can do. >> i think that's true, jim. the silliness in the first quarter i think is -- i really just don't understand the -- it even coming out. for us, from the get go, the business of being planned the way we are, first quarter trend, significantly ahead of the guidance we've given, and north ameri america, comps running double-digit increases in the plan that's plus three or four, so i really feel if we get through the next month, we have upside against these. >> and you've always held that second half of cotton costs decline will be better. >> that's correct. and i think a couple of things. i think the currency issue is

really -- just in the last week is really -- we seen the euro go from $1.28 to $1.33. trying to factor that into the mixmaster. the business on the fundamental basis is very strong. continuing to guide for the year, something close to mid teens earnings per share growth. in spite of currency headwinds, so on every level that i look at, i feel -- >> and the blow market, i know i'm being waived off. not done. i think this brand is a chinese brand. i think this takes china and takes china huge. i still don't see it. i don't see anything about moving to china. >> our china business is a real growth. talking about the tommy hilfiger. for us, a real growth opportunity. for us, today, tommy hilfiger is

big, has the ability to be ten times bigger. and calvin klein, i think both brands could be billion dollar brands in china in the foreseeable future. next four to five years. >> manny chirico, chair and ceo of pvh. selling first, asking questions later, you're dead wrong. the wrong trade. i want to profit from your mistake. thank you, manny. >> thank you. this is $100,000.

we asked total strangers to watch it for us. thank you so much, i appreciate it, i'll be right back. they didn't take a dime. how much in fees does your bank take to watch your money ? if your bank takes more money than a stranger, you need an ally. ally bank. no nonsense. just people sense. this this week, nbc news is joining the chamber of commerce

in an initiative to help get veterans back into the workforce, called hiring our heroes. there is a job fair tomorrow in new york city on the "uss intrep intrepid." our man sully live from the "intrepid" on street signs. this isn't just a good thick to do. this is something we must do, given there are a million jobless veterans in this country and the unemployment rate is a whole lot higher than the national average. that's absurd. what is working on a 9:00 to 5:00 job in an office than working in afghanistan. so as part of our initiative, we have the transformational chairman of clorox. they turned a bunch of despaired brand into sagele business, but he's also a veteran. served as an artillery officer

from january 1986 to 1 991, and he's committed to hiring vets on clorox. the ship is facing tough headwinds in the form of higher in put costs, caused by the sky-high price of oil. let's see where clorox is heading and what it means to hire veterans. >> good to be with you, jim. >> obviously, hiring marines, hiring officers, and vets, and being great for clorox. but i don't understand why is it that there are so many unemployed vets? >> jim, i think u.s. a function of two things with other companies, and programs like yours will address these things. first is awareness. a lot of companies don't have an awareness of the qualities that vets bring to the workforce. those qualities around missioner

jen yentati orientati orientation. the focus on teamwork, and lastly i think just the values orientati orientation, the focus on integrity. put those four things together. mission orientation, discipline, teamwo teamwork, values, a heck of an employee out of that. the second is the access. how do i access these vets? and i think we've taken some very constructive, concrete steps at clorox to help do that. >> at gourdman saks, i helped do some hiring for that. the people who you hired for the military stayed. they felt loyal and thrilled to have the job. what's the -- what's the retention rate? veterans versus not, at clorox? >> we see it fairly -- fairly typical, although to your point, jim, it's a bit better. think one of the things we've got, i don't know if you did this at goldman, one of the things we've done recently for perspective, this last quarter, january, february, march, the quarter almost over.

16% of our hires have been vets, which is really i think pretty impressive, we are trying to wrap it up even beyond that. we've done a few things, jim. first thing, put all of our external postings on vetjobs.com. a job postings site dedicated to folks trying to transition out of military into the private sector. all of our job postings go up there, it helps a lot. and secondly, participating in sac conferences, service academy career conferences, conferences dedicated to graduates of the five service academies. as you know, the talent coming out of service academies, especially with five to seven years of military experience is exceptional. we've participated in two conferences last year and we'll do another one at least this year, if not more. the third thing is our engineering group, and we see a lot of engineers coming out of the military. our engineering group has partnered with the lucas group, which puts on recruiting and job

fairs for military personnel. participated in several of those, and lastly, we are really linked into a lot of junior military officer noncommissioned officer organizations like orion international, one of the largest recruiting outfits. and you put those steps together and any company can do these, jim. it's getting awareness to get to access to vets. >> don, there any particular divisions that tend to gravitate, finance, sales, sounds like r & d if you are talking about engineers. >> we're talking about r & d, jim. and also seeing a lot of matchup with product supply organization which is really manufacturing and logistics. as you expect, a lot of people coming out of the military with that kind of expertise, whether they are supply officers or any of the branches. infant infantry, artillery, combat, all

of these have experience in logistics for the most part and we're seeing a good leadership fit. product supply organization, r & d in particular seem to be real sweet spots. >> how about the skills in the military versus the skills you get out of business school? >> i think it's real difference between what's theoretical and what's practical, and i think when have you junior military officers, noncommissioned officers who have to work in teams and really lead people to get things accomplished, that's one of the things we're really seeing. this mission orientation. as one of our vets told me at one of our manufacturing plants, look, don, every day is a mission day here at clorox, and it's getting the job done. it's that orientation, how to get and rally people around a mission and get that mission accomplished. kind of hard to learn that in a classroom. >> speaking of mission accomplished, a great job at clorox. we have been very respectful of what you have done, particularly because of the dividend. last may was when you raised the dividend.

i know this is a board decision. but could it come up for discussion once again in the next two months? >> absolutely, jim. it will come up again. as you know, clorox is one of the dividend aterrorist ris ter aristocrats. we have a 15% compounded growth rate and yield is 3.6%. you can rest assured that discussion will come up in the board meeting in may. >> talked about headwinds and tail winds. gasoline, and oil, is a giant headwind. a lot of people on the network talking about ten-year lows in natural gas. natural gas has to figure somewhere as a till wind for your company, doesn't it? >> one of the ironies. natural gas reached all-time lows and we haven't seen real moderation of input costs. we hope down the road we will see that. resin, a big piece of our input costs, given a sifz the glad

trash businesses and all of the bottles we use for bleach, et cetera. natural gas is the feed stock in the united states forressins. however, it's not the feed stock, for example, in asia forressin and because this is a global market forressins, we've seen some stabilization over the last 90 days, jim, but we're seeing global demand fairly strong. we have seen stabilization, and we will start to see mitigation of input costs in the spring quarter and into the summer. >> i want to know. i went on the website, great ideas people are presenting. can you give me an example of something website -- social media that has changed your company or given you an idea for a new product? >> well, think i one of the things that came up, jim, is on britta, for example, our water mi filtration business. one of the problems people were having and innovation at the end of the day is really solving somebody's problem, and one of the things that was noted, feedback we were getting

consumers, is why can't we use britta on the go? why can't you find a way for to us take tap water in our car and save bottled water -- all of the containers of bottled water we're using. we came up with britta on the go. a small bottle with the filter built in that will fit in a car cup holder, so people can buy a britta on the go bottle for less than $10 and forgo 150 to 160 bottles of bottled water. that's one of the insights we've gotten from social media. >> you stole my last question. my daughter made be buy the single britta cup filter. everybody at college using it. something that's taken to college. people feel very guilty about using so many bottles. a fantastic innovation and done a terrific job. you are a great leader, and i want to thank you for leading us in this incredibly important mission. a great spokesperson for a mission that matters to all of america. >> thank you for everything you are doing for it too. >> a lot of takeaways there.

i don't want to leave. the man is hiring, telling you how to do. everybody should be hiring these vets, and making money for you as a shareholder. stay with cramer. [ male announcer ] any technology not moving forward

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and time for the lightning round. and time for the lightning round. a are you ready, skedaddy.

andrew in south carolina. >> caller: professor cramer, booyah for you. >> loving it. >> caller: ticker lf. educational technology based company. leap frog. what you got for me? >> skip it. when i he ben in my home state of pennsylvania. ben. >> caller: hi, jim. i'm a first time caller. thought about a company called exel. they are in a trial for processing cancer? >> the stock is telling me that ain't going to happen. i'm willing to -- i'm willing to make it a speculative bet, but i don't like the odds. it's like math. let's go to celia in massachusetts. >> caller: hi, jim. >> how are you? >> caller: triple booyah to you. >> i see your triple and take

you a quad. >> caller: oracle? >> i think they are doing a lot of right things, but not enough to do the job. stock is stuck here. let's go to ryan in illini. >> caller: hi, jim. >> hi. >> caller: this is ryan in illinois. can i get a badda bing, badda booyah! >> i like that "sopranos" booyah. >> caller: i just turned 25, and i work for baxter international. i have been acquiring shares of baxter at discount over the year. i want to get your thought on the employee purchase like this. >> you can have up to 20% in baxter. i do think baxter a terrific company, on the comeback, but i need to you be diversified. so people like you don't own 100% baxter. let's going to mac in chicago. >> caller: i'm curious about

kohl's. >> look at these kohl's socks. you tell me this isn't spiffy. that said, sell, sell, sell. no mojo there. and that is the conclusion of the lightning round. [ male announcer ] lately, there's been a seismic shift in what passes for common sense. used to be we socked money away and expected it to grow. then the world changed... and the common sense of retirement planning became anything but common. fortunately, td ameritrade's investment consultants can help you build a plan that fits your life. take control by opening a new account or rolling over an old 401(k) today, and we'll throw in up to $600. how's that for common sense?

it's it's tweet week here on "mad money" we are proving that "mad money" still the most interactive show on television. going through these last night at 11:30 and again at 4:00, it doesn't stop. here is how it works. you ask me questions on twitter @jimcramer, and we take the best ones. the ones that require more than 140-character response, and devote an entire segment to you, to giving you the answers you are looking for. so far, we've gotten a whole bunch of tweets asking about the transports. well, if the individual transportation stocks, tons of those, and then, of course, the whole group. but more importantly, how it really does relate to the broader market. people love this stuff. and i know i talk about it, but i got to go deeper, take this one from the blueprint four who

tweeted long time watcher, want your thoughts on the dow jones transport components, how does oil prices affect this trade? oil expenses, fuel costs go through the roof for rails, airlines and shipping companies, there is a fuel surcharge they can pass on to customers. in other words, with oil prices at these levels, you expect transports to be rolling over, laying an egg. lately, opposite has happened. the transports have been ral eddie. leading the rest of the market higher. and you shrug off sky high of oil. does k this rally be sustained. what does it mean for the rest of the market? we're going off the charts to answer that question with the help of tim collins and my colleague at the street.com. we want to satisfy you, we have a million people going to the thing. and we won't stop until we try to get everybody answered individually or on the show. first, let's take a look at the

daily chart of the dow jones transportation average. the precursor to the rest of the market. biggest thing, how the action and the transports since february is reminiscent. very reminiscent of the action from november through december of last year. now, the two periods aren't precisely the same. but they certainly rhyme, and price pattern almost an exact match even as the total is different in absolute terms in both cases, the transports went from the ceiling of resistance, the dotted line and fell down to the solid line that represents the floor of support and in both cases, the transport had rebounded, but failed to reach the ceiling again before pulling back. why does this matter? why is this significant that we had this pattern? bounce, bounce, bounce, and boom. the reason is, because this is -- the transports have been doing this, almost repeating the

same move from december. we caught an awesome rally, right? an awesome rally in the transports. collins believes the same thing could happen. i was so excited when tim sent me this. smoke show. last week, transports pulled back. now they could be ready to launch another terrific rally. and to the action of november and december. the trend line changed, the direction, all of a sudden a new higher floor, okay, and support appeared. black line. okay? black line, and the transports rallied above that line until the niche pattern repeated itself in february. and that new support line ran close to the 55-day average. and collins used 55. here we go. a little arcane stuff here, and

one of those costs aassociated with leonardo fibonacci. a number that repeated over and over again in nature. and i'm a fibonacci nobody, but that's okay. the transports have a more bullish support line, and brown on the chart, and we see this. it's in there, believe me. and this is the brown line, we have to follow it at length. and the 55-day moving average, how high can the transports go up? dow jones transportation is at 5,276. if we break out over 5,375, then collins sees this i decks go va vroom, 5,575, based on what happened before. and that is just going to get a

lot of bears to capitulate. what does that mean for the rest of the market? check out the long-term chart of the s & p 500, more representative of the market as a whole. and like to talk about both. if transports continue to rally, collins believes the spy, can hit 160, a 13% gain from where we are now. and just like with the transports, all about symmetry. we have a generation ohl low from 2009. and dipped making it known as a cup and handle formation, continuation pattern, which suggested that the rally would resume. okay? cup and handle. cup and handle. that's exactly what happened. another leg up in the s & p, and first quarter of 2011. look what happens after that. another dip, just like in 2010, see repeat patterns? just like 2010, another cup and

handle formation, and just like before, this cup and handle formation, collins think this still has legs. cup and handle, who knows how high the handle will go. he does. based on the previous moves, he believes it could go to 160, equivalent of 1,600. this is so bullish. i have to tell you, really bullish. got to fathom this stuff. bottomline, chart suggests that transports can keep rallies and so can the s & p 500, regardless of oil. my view, i find this extremely plausible, considering how robust this market has been. we have been able to rally with transports, and they do call them the tranies, sky is the limit. remember, keep the tweets coming, cramerica. and i can be answering your question on the show. look, i'll give you a special break to start tweeting. guys, so excited.

i offense it, and they were on the twicker. "mad money" will be right back. so uh this is my friend frank and his, uh, retirement plan.

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i'msometimes sometimes i'm mystified as to why we have to attribute a rally to any particular statement by the fed, of course. yesterday, one of those puzzling days. ben bernanke made the same comment that he's made a half dozen times and worth a half a percent in the market. does anybody believe that?

of course not. silly. yesterday's huge rally reported by bernanke. you would think if bernanke would talk again tomorrow say same thing again, we would get another big move. that's not true. the suckers who believe the fed-to-market relationship are the sap dopes that said oil would go down if the dollar was strong or another false positives that don't play anywhere except in the media. the fed is bogus, what drove things? market mechanics. even after today's lackluster session, many managers are underinvested or didn't beat benchmarks. they knew they would be more invested to be done. they move up the own stocks and move the individual performance. and illegal to mark up stocks and the last day of trading. yesterday, gave you safe harbor to move up own stocks. yes, this does happen. sure, big firms with dopey execs

that say i listened to ben bernanke today even though he repeated exactly what he said before, i think we ought to take his word as opposed to the other times. that's what media would have you believe. far more money managers are saying the sucker isn't coming in. better capitulate, get long. i have to explain performance to my clients and that will be a real awkward conversation. nothing has changed when it comes to bernanke, but everything changed when it comes to the market. only five days left in the best quarter of '98. yesterday's rally driven by capitulation of markets. unfortunately, the market mechanics doesn't fit into the narrative of the headline. my job to try to make you money. so i would rather tell it like it is, even if it goes against the media grade. stick with kramer. carfirmation.

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