>> we have an exclusive for the general mills. much more ahead. in the meantime, stay i'm jim cramer. welcome to my world. >> you need to get in the game. >> firms are going to go out of business, and he's nuts. they're nuts. they know nothing. >> i always like to say there's a bull market somewhere. >> "mad money," you can't afford to miss it. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make you a little money. my job isn't just to entertain. i'm trying to educate and teach you. call me at 1-800-743-cnbc. look, nobody said the stock market is going to be easy. [ train wreck ] particularly this year when the first thing we talk about every year is the stumble bums of europe with their german puppet

masters. today was no different. dow tumbling 30 points. that was quite a comeback from earlier in european inspired losses. don't you love it? the ultimate cliche. tonight, tonight i'm dedicating this show to how easy it can be. yeah. if you simply know how to think about the way the stock market works. and the way you work. that's right. tonight i'm going to work a little magic and pull a portfolio out of -- not a hat, but a bag. my dop kit. and some basic kitchen staples you and i all know by heart. i'm not trying to say this business is simple. no. they will lambaste me for that. but it can be a simple exercise when you use a purloined letter

prism where the answers are right in front of you. edgar allan poe could have been the first portfolio manager. quoth the raven, buy low, sell high. so let's go to the moment i get out of the shower. first, because i work out i like to brush my teeth for a second time of the day. what do i use? no, not a bottle of jack. how did that get here? do i look like kesha other than the fact she uses a dollar sign when she spells her name? i use a toy. the church and dwight electric toothbrush. gets in the hard to reach places. church & dwight, which you know as arm & hammer, is one of my favorite stocks. an american innovator and brand line extender for everything

from brillo to laundry detergents and toothbrushes. it's rallied this year when the averages are struggling. right in front of you. 7%? no. 25. my toothpaste? let's see. well, colgate which uh i regard as the great toothpaste innovator. these guys are the edison of toothpaste. i like total. it does the job for me. must be doing the job for others, too. colgate is up 13% partly because it is winning the battle in less developed nations. since i'm on tv i am always fearful that something will be caught in my teeth. so what floss do i use? johnson & johnson's mint wax reach. been using it for years. my mom admonished me for not flossing enough. i would be a floss kind of guy. uh i floss all the time.

i even keep it on the set. i would be a flossing magician. now, j & j has been a terrible pechler because of the previous ceo. he's history and alex gorsky is here. with the 3.6% yield the brothers johnson, not the strawberry letter 23 kind but the guys in jersey are paying you to wait as gorsky streamlines the place or cuts it into divisions. you've got a stock worth more than it's trading for under the new regime. remember, breaking up is easy to do. after i finish brushing, do you know what i do? i like to clean my ears and dry them. because of the nasty thing i stick in my ear for "squawk on the street," the ifb. a real wax gatherer. i grab cotton swabs and dry my ears with kleenex. not tissues, kleenex. that's kimberly clark which is a

key component behind why the stock has increased for the year. the yield isn't as big as it used to be thanks to the high quality share price appreciation. i don't know about you. but i apply deodorant. this is a tough one. i use old spice. legacy of my grandfather. mother's father. not my dad's side. what a convenient way to wish my dad a happy birthday. happy 90th, pop. many happy returns. old spice is made by procter & gamble. [ booing ] which is a terrific company burdened with terrible management now. however, procter has a phenomenal dividend yield. well in excess of treasuries, even without the bountiful tax benefits obama wants to scrap. the stock is paying you to wait for the firing of wall of shamer ceo bob mcdonald who would provide the stock with a lift if he simply decided to resign and

spend more time with his family. then it's time for a shave. what do i use? burt's bees shaving cream. it's natural. it says it. i like natural. clorox which has freely admitted it overpaid for burt's bees is getting its money's worth. we know the ceo is a dividend raiser. he had an 8% gain plus the yield. what more can you ask for? even carl icon who took a position and gave up trying to saber rattle because he recognized that he couldn't do better than the current ones. here's the dilemma. the dilemma of procter & gamble in a nutshell. after i apply the shaving cream, yeah, i shave. i shave with a gillette razor from procter. not the expensive ones.

i think they're overpriced and not worth it. e i use the old fashioned mach-3. doesn't do anything but shave me well. it's cheaper and it gives me a better shave than the mach-5, f-15, b-52. i don't know. that's a terrible indictment of what's going on at p & g. the cincinnati coloss sus ceased giving you value for the price. no wonder it's losing shares to the competition. next i splash on some baby powder. it gets hot under the light. do i even have to identify it as johnson's? how undervalued is the company? sure enough while i was away, i got a boo-boo on my hand. before i came on set i ripped off my band-aid registered trademark of j & j. how much do i want to own shares

in johnson & johnson? let's be clear. bought all the products at cvs. stock my trust has been buying. stock was hammered today. some word it isn't doing as well. i don't know. used the decline and bought some. does that mean it will go up tomorrow? no. charitable trust doesn't trade that way anyway. now i'm dressed. then before i go to work i head down to the kitchen. what do i do? of course i make myself some dunkin donuts coffee because i don't have time to swing by the place where they always know my name. this company where the stock is up 36% for the year gives you a nifty home pod i use. i'm not buying the thing i put the pod in because that's like the razor. i like the blade. i pour in some silk soy milk from the organic offerings of dean food. you cannot taste the difference. look at the label.

this could give you a 42% return to date as we push the stock along with every other stock in the bag for years. finally, i take my vitamins with a big glass of tropicana o.j. this belongs to pepsico. 5% gain and there is more ahead as the price of the commodity inputs. this part costs more than the juice. it's coming down, crashing down allowing the margins to head higher in 2013. pepsi's got a smaller exposure to europe for packaged goods. it could be on the more successful side after a long hiatus. are these stocks that hard to find? are they? are these needles in a haystack? no. just the opposite. they are some of the most obvious players out there. they are on your bureau, on your counter. it might be a difficult stock

market. but only if you outthink the darn thing. if you look right in front of you. if you consider what's in this bag i bet you will find it's a lot easier than you thought. jack in florida. >> caller: jim, a big boo-yah from the treasure coast. >> hit me, sunshine. >> caller: on the subject of well point i heard about their recent big acquisition. does this put them in a position to take off and do better and better? >> yes, yes. [ buy, buy, buy ] this company recognizes there are areas where it wasn't strong enough. sure enough, the stock went up because amerigroup fulfills the problems they had. i love the acquisition. howard in indiana. howard! >> caller: boo-yah, jim, from auburn, indiana. >> loving it. >> caller: my question is about cpd, campbell's soup.

today, they announced they acquired knot hills farms, a beverage maker. >> yeah. >> caller: my question is with the drought affecting commodities in europe and the far east and going into recession, isn't this a bad time to be acquiring the company like this? >> okay. this was campbell's before this. and this is campbell's after. they are stepping it up and didn't get credit for it. the market was wrong. campbell's is right. now you have my solution which doesn't include this bottle of jack. i mean my beauty and hygiene solutions in the bag. stop looking at western digital and seagate and start looking inside. "mad money" will be back. >> announcer: coming up,

recession resistant. does the threat of a worldwide slow down have you yearning for protection? cramer is breaking out his recession portfolio to get you through the worst case scenario. later, batter up. the boys of summer are prepping for the all-star break. cramer's not taking the day off. he's squaring off this market's heavy hitters in his stock derby and needs your help to call them safe or out. get ready to tweet dallas jimcramer, your pick for the homerun. plus, healthy breakup? after the split from tyco, covidion could keep your portfolio in tip-top shape. cramer is exclusive with the ceo ahead. all coming up on "mad money." ♪ >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter.

have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com.

let's be honest about this. let's be honest about this. united states have been doing great compared to europe. but in absolute terms, things are not so hot here. [ booing ] >> i mean, it seems to be impossible to come by any growth in this country. witness the second hard employment number in a row last friday. meanwhile we know congress will never pass any kind of job creating stimulus. we have a looming fiscal crevice or maybe a gully that has everyone and his brother panicked. and the 30-year treasury is signalling forget about it. the economy is dead on arrival. be afraid. be very afraid. in short, we need to prepare ourselves for the possibility -- the possibility -- of a

recession. that's why tonight i'm giving you a diversified portfolio. five recession resistant stocks that will do better than most if the economy keeps slowing down. that will be the trajectory worldwide. how do you protect yourself? first of all, it means lower commodity prices as demand slows for every material under the sun. we want a company hurt by high commodity costs who passed on the costs to the consumer. at this point the commodity costs will come down but the raised price wills stay elevated. we need a company that doesn't have much exposure to europe. that will lead to a softening in earnings, even for some of the packaged goods plays. finally we need a good dividend to protect us in the event of huge s&p selling from the potential collapse of spab or italy or whatever else europe might throw at us. that means we need a general.

it meaps general mills. with the 3.4% yield and the terrific array of food products the company has been murdered by raw costs for grain to plastic. the wrapper in the big g cereal box, paper board, oil and gas. they all play a role. as ken powell told us on "mad money" general mills weathered the worst commodity cost crisis in years and it's come out stronger than any other food company especially kellogg. they have stumbled in the yogurt category. but powell said the new wave of product introductions could reverse the trend. plus, despite recently raising the dividend by 8%, classic sign of confidence, 12th dividend boost in eight years powell kept expectations low which gives the company a phenomenal chance of beating them. next up, you can't have a recession without a dollar store entry.

we flogged dollar tree forever. it's up 30% year to date, no doubt because of my hefty candy purchases. but morgan stanley downgraded it on potentially slowing numbers. i'm jumping on another general. this time dollar general. it's up a similar amount but has more chance than the money trees which i call dollar tree. they are getting in california. vastly underdollared. one of the chief reasons i like dollar general is i have never seen the stock of a company eat through not one, two, three but four secondaries and still come out ahead after every one of them. while the dollar store theme is no long uhher unknown and the price to earnings have expanded dramatically dollar general sells at a slight premium to the growth rate. i expect that to accelerate thanks to expansion in

california and ever improving same store sales. i like ross, tjx and petsmart, too. when portfolio managers hear the word recession they turn to dollar stores first. when they do, they buy the general. third, we know -- well, we think breaking up is easy and smart for corporations to do. we're going to hear from covidien, a fantastic breakup beneficiary in a moment. we need another breakup play, one that sells indispensable products and gives us a better-year-old. in other words, we need abbott labs. one of the fastest growing big pharma names up there. it's not easy to understand, so it's fantastic that the management is splitting the company into a branded drug business and diversified medical products. it sells everything from nutritionals to diagnostic products.

the pharma division can stand on its own facing fewer big patent expirations than the competition and the medical products deserve to be in a different company. the drugs take forever to be approved. this is about creating two stocks that deal to a different constituent of money managers. you can get a nice dividend vehicle, a growth vehicle. and both companies deserve to go higher, especially in a recession where portfolio managers pay for consistency. fourth, man, we have to have domestic security in the worldwide slow down. what could be better than a domestic security play with a bountiful dividend and a business as consistent as it gets? i'm talking about consolidated edison. mr. ed or con-ed, the new york based utility with a hefty yield. it is a transmission and distribution utility, not a power generation play. not a stinky one.

there is no reason for the epa to crack down on them. best of all, this company is a champ when it comes to raising the dividend. [ applause ] con-ed has boosted the payout every one of the last 38 years. in fact, it is the only utility with 30 years or more of dividend boosts. plus as the ceo kevin burke said they are a huge beneficiary of the collapse in natural +

even genuine exorcist like reagan projectile vomiting. from all the way across the atlantic doesn't phase verizon. it has an increased margin. i'm not giving up on apple. i see it on twitter. he's giving up on apple. no! the new pricing schemes, collapse of t-mobile. all playing into the hands of the serial dividend booster. the bottom line, you need to start preparing for the very real possibility of a recession which means it's time to build yourself a recession-proof portfolio with two generals, dollar general and general mills, abbott labs, mr. ed and horizontal. after the break i'll try to save you more money. >> announcer: coming up, batter up. the boys of summer are prepping

for the all-star break. cramer is squaring off the market heavy hitters in his stock derby and needs your help to call them safe or out. get ready to tweet @jimcramer your pick for the homerun. this is new york state. we built the first railway, the first trade route to the west, the greatest empires. then, some said, we lost our edge.

well today, there's a new new york state. one that's working to attract businesses and create jobs. a place where innovation meets determination... and businesses lead the world. the new new york works for business. find out how it can work for yours at thenewny.com. i'm making my money do more. ♪ i'm consolidating my assets. i'm not paying hidden fees or high commissions. i'm making the most of my money. and seven-dollar trades are just the start. i'm with scottrade. i'm with scottrade. i'm with scottrade. and i'm loving every minute of it. [ rodger riney ] at scottrade, we give you commission-free etfs, no-fee iras and more. come see why more investors are saying... i'm with scottrade.

come see why more investors are saying... if you made a list of countries from around the world... ...with the best math scores. ...the united states would be on that list. in 25th place. let's raise academic standards across the nation. let's get back to the head of the class. let's solve this.

homerun derby starts tonight. at least here on "mad money" where we are exploiting the all-star break to bring you the best homerun hitters of the first half of the year. the stocks that have driven in the most runs and made you boat loads of dough. which of the power hitters like the hitters in the actual derby perform well in the second half. this is the most interactive show in the universe so we'll pre present +

second place, onxx pharma up 76%. this is a sleeper. with a surprise new drug which treats multiple myeloma, blood cancer in the bailiwick of celgene. the fda gave the drug the thumbs up which shocked people. coupled with the already proven celgene entry. that's one reason why the stock shot up like it did. the other is possible take over chatter since a wonder drug for the previously untreatable kidney and liver cancers has performed so wellment when you consider the endless rally, successful biotech has had going into and after fda approval i can see anybody voting for onxx. especially with regeneron.

it's difficult to imagine onxx remaining independent but remember they have had a huge move already though cripolis is not a shoe-in to launch this year. that's important to point out. look, i know this is my show. i have the ego to prove it. but tonight i'm turning it over to you so you can vote on twitter @jimcramer for the homerun king for the second part of the year. that's the only reason why i'm putting, oh, boy, u.s. airways on the ballot. you heard me. u.s. airways. symbol lcc. not just because my flight on friday wasn't able to gain altitude and caused us to have an emergency landing. i'm including it because u.s.

airways is a second quarter champ, a real high flyer. having 75%. how? why? how about plummeting fuel prices? if you think oil is coming down further because of recession this may be the single best way to play the decline? how about because it might be able to buy amr out of bankruptcy become one of the big airlines in the country. point blank, u.s. airways won't get my vote. given that every plane i have ever flown in this era is always an extremely full flight, an oxymoron. have you ever heard -- what the heck would be a mildly full flight? i can say you might want to just pull the trigger on lcc. speaking of names we're just becoming familiar with, have you seen the run in melanox only

thes? i thought it was something for your stomach like tums, maalox. in the second quarter this small company jumped 69% on the strength of technological prowess which allows data to be cloudier than it is now. most people didn't see it coming given that analysts expected growth of the.8%. instead it was a 44% increase. blowing away the numbers entirely. [ shotgun ] an astounding example of both how wrong [ buzzer ] highly paid analysts on and how it can practice upod which is to underpromise and overdeliver. they're like asian carp or japanese beetle with no natural predator. even as intel's new line of chips butt residenresses the ca.

given how much most semiconductor companies have slow growth. this might be a homerun hitter that isn't going to flame out in the stretch although i'm sure it will be weak tomorrow. last and maybe least is a controversial stock. pharmacyclics. it's done 296% year to date on the strength of a drug that treats chronic lymphocytic leukemia. that's a fatal blood cancer. the company's drug abrutanin is compared to revlomid and glevek. i'm skeptical. you have to be. given how the drug is early in the trials and a lot of people are betting against it. why else are the shorts gunning

for this one? how about the fact that it's been around since 1996 with little to show for it. the company has been burning through crash. considering how long it takes to deliver new drugs that's not a good sign and the patient population for this particular form of leukemia is much smaller than those the big block busters address. that said, it's up to you, not me, to anoint the homerun derby winner. omitting this star would be a hideous injustice to the process. here's the bottom line. which of the second quarter's biggest winners will continue to perform like all-stars in the rest of the year? you make the call. go to twitter @jimcramer # # stockderby to choose among arena, onxx, u.s. airways, mellanox. go to work. let's speak to bill in florida. >> caller: jim, thanks for

taking my call. >> no problemo. >> caller: what do you think about green mountain coffee down from over a hundred in the past year. it traded around four times usual volume on friday. it was up over a dollar in a down market. >> well, you know, people try to call the bottom in something that doesn't have good fundamentals. we saw it in research in motion, nokia. we always see it. i have been skeptical of it ever since herb greenberg introduced the concept of

>> announcer: lightning round is sponsored by td ameritrade. [ bell ringing ] >> it is time. it is time for the lightning round. you say the name of the stock. i don't know the calls or the name of the stock ahead of time. i tell you whether to buy or sell. when you hear this sound -- [ buzzer ] -- then the lightning round is over. are you ready, skee-daddy? time for the lightning round. we'll start with john in florida. >> caller: hi, john. the stock i'm interested in is vbo -- >> i'm done with it. that's mobile advertising. i want nothing to do with it. sally in california. sally. >> caller: hi, jim. a big boo-yah from california. >> right back at you. >> caller: what can you tell me about talisman. >> the second rated oil company. [ sell, sell, sell

[ sell, sell, sell ] >> let's go to jeanette in florida. >> caller: i'm calling about a stock that never seems to do anything but it has good earnings. axl. >> i can't recommend it. it would be better than the actual auto companies though. scott in new york. scott! >> caller: ego. >> i'm not going to represent a gold stock when you could be in gld. that's a good one. that, ladies and gentlemen is the conclusion of the lightning round. [ buzzer ] >> announcer: the lightning round is sponsored by td ameritrade. and make them simple, intuitive, and available to all. distill all that data. make information instinctual, visual. introducing trade architect, td ameritrade's empowering web-based trading platform. take control of your portfolio tod trade commission-free for 60 days, and we'll throw in up to $600 when you open an account.

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if it's a rocky environment we need stocks with a reason to go higher even if the broader economy goes down the tubes. that makes the breakup plays more attractive than ever. you know the story. we have seen it so many times. big companies can create tremendous value for the shareholders by saying, okay, enough. let's split up into smaller, easier to understand and categorizable units. help out the portfolio managers, the health care company that makes everything from drugs to branded supplies and medical devices.

they announced they would spin off. same reason as every other break up story. the businesses don't belong under the same roof and they make more sense as separate entity. i have felt the pharmaceutical business which is 17% of sales has held back the more consistent and higher margin medical device franchise. with the pharma spin-off expected next year it is on its way to being a leaner, meaner medical device play that can attract growth oriented money managers who have been put you have by the volatile drug business. covidien understands the power of a good breakup given the fact that the company was created when the old tyco international spun off the health care division back in 2007. i got behind this on december 19. it's given us a juicy 25% gain. the value of the breakup is

becoming baked into the spot. we'll check in with the chairman and ceo to find out more about where the company is headed and learn more about the breakup strategies that are good for you. welcome to "mad money." >> hi, jim. how are you? >> great, thanks. how about you? >> good, thank you. >> first, congratulations. what you did is something we have urged executives to do. recognize that it's time to take control of your own stock and company to bring out the real value. how did you know, since the stock has been unstoppable since you did it that breaking up was the right thing to do? >> it's all about shareholder value. you think how can the companies do better separately? in the pharmaceutical business it's a different product lifecycle than medical devices. so understanding that was crucial. we've got to do something. we had to do something about the performance of the pharmaceutical business. so once we fix a lot of the

issues they got a good management team in place. now is the right time to take this company in a spin-off. >> one thing curious about your company, your medical device business is faster growing than the pharma business. better margins. talk about what the acquisitions you have done to speed up the growth of medical devices and make it into what i think is probably the fastest growing medical device company i follow? >> the first thing we did is trim businesses off our portfolio from medical devices. then we focus on the areas we knee have growth. one is vascular. by the acquisition of that we were able to get into the neuro vascular business and the peripheral vascular system. our neuro is double digits. peripheral vascular is high single digits. we started looking at other areas with therapies that are under penetrated in the

marketplace. hence the acquisitions we made in the last six months. they will go very well with our current businesses and expanding to markets growing faster than the current medical devices are growing. >> you're talking about disruptive technologies. i'm used to seeing that with computers. what do you mean in the health care industry about a disruptive technology you're bringing? >> the disruptive technology, let me give you a couple of examples. in neurovascular we have pipeline device that treats and the reasons they were untreatable before. by doing that we get the focus to be used by physicians. nobody else has that kind of a product. another one is our drug for strokes. that product is number one in the world. having products that disrupt

competitors, bring treatments to patients not available in other things we were looking for. now, i felt when i saw justice roberts, supreme court, said okay to obamacare. i had been concerned if they didn't say it the hospitals would be under pressure to not pay companies for the new devices. this has got to be, for you, a level of certainty going forward because hospitals will be able to pay for what you have offered. >> well, the hospitals will pay for it because the devices are saving lives. remember, covidien goes by two things. clinical evidence and economic evidence. if we don't have both together, we do not have a story. so the hospitals will look at our products in a different way and say, okay, we need those products because they save lives. >> i don't want to slight this farm suitle call business. when it spun off it will attract a lot of people. because of the contrast products in radial pharmaceutical.

they have good markets. >> they have great market. not only that, they have great cash flow. so the pharmaceutical business being spun off has nothing to do with the performance of the business. those businesses are in great the markets. they have been able to generate great and strong cash flows. this is going to be a great spin-off. it is all about lifecycle management. those products will take much longer to come to fruition than medical devices. therefore, we decided they should have their own company that can invest in that product portfolio. >> you have done a great job for shareholders. really set the tone for what a lot of health care companies have to do. you understand that shareholder value is preeminent. thank you very much for coming on the show. >> thank you, jim. >> guys, look. managements that are doing the right thing for you, look at the returns.

covidien is a good company. you should stay with it. rotator cuff. ♪

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now we are staring down the barrel. when we look through the valley of the shadow of earnings cuts and fear no short falls. that's a question a lot of things that know the answer. no, we won't. it's important to point out that there are two kpoepts to the reports that started with alcoa.

the first is actual a earnings. the second and more important is the outlook. many companies may report decent earnings. but there will be few companies that can report decent outlooks particularly those involved with europe where there is nothing good to say about the future. so many tech companies charged into europe a while ago. take advantage of the strong market. let's look at intel. it's a pretty good one courtesy of the. europe buys a lot of personal computers and it's hard to marginalize for a company as honest as the world's largest chip maker. as much as i think the 3.6% yield could prevent any severe sell-off i can't imagine the stock can transcend the

earnings. if intel can't stand the onslaught what about hewlett-packard. if you got a so-so outlook there, well, guess what i need to go still lower. not unlike serial estimate cutters research in motion and nokia. i don't believe the industrials to be different. we grew concerned about general electric's ability to deliver earnings or outlook we'd like to hear because they would be dissing europe and the huge bet on windmills subsidized by ailing governments. my charitable trust sold it for a nice gain. how about stanley black & decker. another stock we dumped. it's in the sweet spot for a housing rebound but 20% of the business is in europe. that european exposure could produce the short fall and negative outlook.

don't forget they sell 20% of goods into europe. china is important for caterpillar. consequently i figure we could get the short fall and a cloudy outlook. i believe this will present selling even though everybody is supposed to know about the weakness. everybody says there's got to be weakness. so what? my experience is there are always people disappointed by anything less than a beat and a raise. those disappointed souls, do you know what they do? they don't just sit there. they [ sell, sell, sell ] . they didn't look through the valley to better times. even if it's logical that europe will be incorporated into reduced estimates which will be at last so low that they will most definitely be beaten the next time around. stick with cramer.

if you made a list of countries from around the world... ...with the best math scores. ...the united states would be on that list. in 25th place. let's raise academic standards across the nation. let's get back to the head of the class. let's solve this.

this is new york state. we built the first railway, the first trade route to the west, the greatest empires. then, some said, we lost our edge. well today, there's a new new york state. one that's working to attract businesses and create jobs. a place where innovation meets determination... and businesses lead the world. the new new york works for business. find out how it can work for yours at thenewny.com. according to ford, the works fuel saver package could literally pay for itself. jim twitchel is this true? yes it's true. how is this possible? proper tire inflation, by using proper grades of oil, your car runs more efficiently, saves gas. you could be doing this right now? yes i could, mike. i'm slowing you down? yes you are. my bad. the works fuel saver package. just $29.95 or less after rebate. only at your ford dealer. so, to sum up, you take care of that, you take care of these, you save a bunch of this.

that works. with scottrader streaming quotes, any way you want. fully customize it for your trading process -- from thought to trade, on every screen. and all in real time. which makes it just like having your own trading floor, right at your fingertips. [ rodger ] at scottrade, seven dollar trades are just the start. try our easy-to-use scottrader streaming quotes. it's another reason more investors are saying... [ all ] i'm with scottrade. seconds away on "the kudlow report," president obama today called for major tax hikes for investors. cap gains, estates, dividends. it's bad for stocks and bad for the economy. however, famed investor ken heebner will be