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options. >> underarmor. >> keith? >> on that score, if it's up, short dick's. >> short dick's. >> okay, karen. >> apple. >> gee? >> gold, gld. >> thanks for watching. see you i'm jim cramer and welcome to my world. >> you need to get in the game! firms are going to go out of business and he's nuts, they're nuts! they know nothing. >> always like to say there's a bull market somewhere. >> "mad money" you can't afford to miss it. hey, i'm cramer. welcome to "mad money." welcome to cramerica. a lot of people want to make friends. i want to try to save you money. my job is not just to entertain you, but i'm trying to teach and educate you so call me, 1-800-743-cnbc.

look, maybe it just needs to go lower. that's way thought all day as the market see-sawed. the dow closing down 90 points, s&p back sliding 8.3%. nasdaq falling 0.97%. to me the stock market is represented by the averages. the sum of the evidence that's out there right now about where things are headed in the future. in the last 24 hours, the weight of the evidence has shifted to the negative. unless we get some big breaks here, these negatives will begin to be reflected in the averages beyond where they went out today. you know i've said repeat lid i'm willing to take a pass of the last percent or two of the rally because i don't want to be greedy. bulls make money, bears make money and hogs are slaughtered. i thought it would take out the high inspiring too much short-term euphoria. that hasn't happened, which in

itself i find worrisome. i didn't like so many of the loudest bears out there like adam parker, nice guy, morgan stanley, just turned bullish. it did bother me alan greenspan came out last week and said the markets do not reflect irrational exuberance, making fun of himself during the '90s when the market was going up and the market proceeded to rip again. wrong before, wrong again? i didn't like that meredith whitney widely known as a bear on the banks came on air and said she liked them very much. a couple of people who went negative on our air admitted they were wrong. and got more positive after a big move up. not what you want to see. look, let's accept the fact all these are about investing with irony, the idea that the wrong people getting positive might mean that the right people should skeedaddle. more anecdotal.

last night i said ben bernanke should stay easy because he didn't want to make the mistake of the 1937 after they worked our way out of the great depression. he seemed most concerned things could go very wrong. i thought when i left the office yesterday that he might have just said that to placate the bears, who are demanding he tighten because housing is coming back so hard and so fast. what if it turns out he is not just throwing a bone to the bears. what is keeping bernanke up at night? i've got a laundry list of worries worth keeping in the mix. they could shift the preponderance of evidence further into the bear camp than i would like to see. a referendum while not trying to capture any more up side, either till things get better or prices get lower. first, while i made it clear i don't believe the cyprus situation is a lehman event, i don't trust the europeans to handle this right. that means we might have a sell-off tomorrow ahead of the

deadline to resolve things or monday, either because traders don't want to go into the weekend with what's known as long a lot of stocks, meaning they own a bunch of -- put a lot of capital in stocks because europe might screw it up. or because we get the deneumont of the banking crisis and it ain't pretty. ultimately cyprus won't matter to the markets. in the interim a cypriot collapse betting there may be a near-term solution because people feel this is all just a haggling back and forth before we get the real thing. i don't know. maybe it isn't. why don't we wait to see how it plays out? maybe it's brinkmanship and it fails and somebody blinks and it's bad. two, our president has been silent since saying the budget sequester will produce very big lay-offs and a weakened economy. he's got radio silent.

we know next week that will be the week when the president will most likely use his podium to talk about how horrible sequestration will be because it kicks in at the end of the month. perhaps the excellent jobless numbers we got this morning will be the last good one if it's as bad as obama scares us into thinking it is. local and state governments are cutting back. that's not positive. finally, there is this misquarter evidence. federal express did blow up. it's not a good number. caterpillar is down 12%, retail sales number might not translate into weak earnings. i was prepared for cat sales to be flat, maybe up a little, not down double digits. then oracle. while oracle almost always bounces back, making my chartible stock to want to buy more, i have to believe the m e

macroenvironment has gotten worse than we thought. oracle is not that bad a company. you i don't want to get too negative either what could be right? while i don't expect a grand bargain in washington, i think that's off the table, it's always possible if that happens and you're short the market, betting against it or don't have enough stock, you will be left behind. you will be crushed. you short the market we get a grand bargain, one solution, second, the brinkmanship game in europe could get resolved with some solution we don't know about yet that works out. one that is viewed as much less onerous than the current plan on the table. that is a real possibility. third, china. they came out with a bullish purchasing manager's report last night. might be roaring back to life. it's difficult to determine. don't laugh though. some of the stocks uniquely correlated with china, noticeably the shippers and nordic american tankers, they've been so hot that it's hard to believe the peoples republic won't be igniting soon. those freight numbers are too positive.

plus, let's remember there is a ton of forgiveness in this market. stocks that disappointed not that long ago are well above where they were. the sellers materialized for an hour or so. the market remains red hot with ross stores joining the stores coming back that were thought to be down for the count. coach showing path. lulu recovering. walmart, costco, nike reporting tonight looks real good. i continue to be impressed how well the american consumer seems to be holding up. yes, housing. housing is amazing. it was the lead story in "the new york times" this morning about the coming housing shortage. we are obviously not building enough houses in this country given the affordability of homes since they are the highest since they've been keeping work on that number. it's interesting to see how we can keep millions of people to work as we take home building from 1 million to 1.2 million this year and 1.5 million next

year. no one is talking that bull expect for me. are they going to offset most of the negatives? yes. most. which is why i say i want the stock market lower so we can do buying without feeling like i'm stick moog i neck out. the risk/reward is not that good enough to merit new commitments up here. upon further reflection, ben bernanke might be on to something more than lip service when he says we could slip back to weakness. there is enough worrisome evidence to give me pause and make us take a pause from buying. don't buy, don't buy, don't buy. >> until we have a clearer picture of what can go right and not just an obvious picture of what can go wrong. todd in new hampshire. todd. >> caller: hey, cramer, love the show. >> well, thank you. >> caller: bought shares of radiant, mortgage insurance. shot up like a rocketship.

i searched for similar ways to play the housing recovery. you mentioned insurance companies with rising rates. and the title insurers. in light of the fed's pledge to keep interest rates low and long if necessary and possibility rates could creep up anyway, what do you think about first american financial? faf. >> here is the way we play it. when i've got a winner, i don't try to find another win their could be better than a winner. radiant is the horse to be on. radiant is what it you play this. this thing has got much further to run, rdn. gary in ohio, gary. >> caller: hi, jim, how are you? supervalu closed on a sale today. supervalu got an upgrade, stock upgrade and right now 40% of the

stock is short. question i have, jim, does this possibly set supervalu up for a major short squeeze like what happened to vw several years ago? >> no. i don't think so. it does -- safeway's been doing very well. kroger's been doing very well. it's possible that svu does well. right now it's the revenge of the nerd time in the supermarket business. have in california, please. dave. >> caller: boo-yah, jim. grateful greetings to cnbc's new oracle of olligopoly. >> i like that. how about syria ogolopoly. >> caller: i was inspired by one of your callers with multiple reits in his portfolio. >> that was a great call with that guy. >> caller: i like the reits.

i followed his lead. i have one in retail, one in forest products and one in senior care already. what i'm looking for is who is the best in breed in commercial office space? >> best in breed in commercial -- i like that egp. you might think that has too much warehouse, but they are a great industrial property company. i think they're terrific. egp has been a real winner for us. i'm going to send you there. i do think, by the way, that boston property, mort zuckerman has a really good company if you want pure office. i like egp. i think it's inexpensive. the negatives, let's say they've gotten louder lately. you know what? this is a very good time to -- don't buy, until we get a better picture of what could go right rather than what just could go wrong. "mad money" will be right back. coming ou-data into dollars? as business moves around more

data than ever, click technology's connections to social and mobile put you in touch with a winner or is oracle's miss a sign to stay away? cramer talks to the ceo next. later -- chief choice? some high-profile companies have recently had big changes at the top. from the golden arches to the king of club retailers. but are these blue chip shares still strong with new leadership at the helm? cramer's looking inside the executive suite to find out. all coming up on "mad money". >> don't miss a second of "mad money." follow @jim cramer on twitter. have a question? tweet cramer. hash tag mad tweets. send jim an e-mail at cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. ♪

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it's not what you think. it's a phoenix with 4 wheels. it's a hawk with night vision goggles. it's marching to the beat of a different drum. and where beauty meets brains. it's big ideas with smaller footprints. and knowing there's always more in the world to see. it's the all-new lincoln mkz.

a> on on a day where tech especially got hammered courtesy of the big oracle

disappointment, is there life among the rubble created by oracle's blow-up? specifically i want to talk about qlik technologies. it's a business intelligence software company roaring of late, up 22% year-to-date. more than 50% from the november bottom. pretty fabulous. it got a little hit today, down 52 cents or 1.9%. to put it in march madness terms, we've got to find out will qlik crash and burn like kentucky or are they the gonzaga? i'm picking louisville, just so you know. one of the major tech themes that work with this idea of big data, there is all this digital information out there increase buying the day. companies need to find the best way to analyze this to optimize the way their businesses are run. that's where qlik comes in. traditionally the way this field works, you have your data, your information technology puts together a report. then you can access through various software applications.

qlik changed that model. they've developed a user-driven business that allows the people making decisions to access and analyze the data directly. it allows people to collaborate and share their findings. volkswagen uses the qlik platform and suntrust chose their platform for analyzing corporate performance management, risk management, finance, many more. qlik reported february 14th and results as well as forecast for 2014 were so strong the stock shot up four points the next day. tons of congratulations on this conference call. they had a rough year in 2012. as of a month ago it looked like the business turned the corner. the stock is far from cheap, selling 47 times next year's earnings estimates even with a 33% growth rate. let's check in with lars bjork, president and ceo of qlik technologies. welcome to "mad money."

how are you, sir? >> i'm great. >> lars, we've been recommending suntrust. we think it's a great regional bank. since this is the first time you're on, i'm a bank officer, lending officer at suntrust. how does qliq view help me? >> what you want to have is a dashboard in front of you so you can view that customer, jim cramer in front of you, what is his portfolio doing? what are his options. i want to have that at my fingertips. >> what would happen otherwise? would i have to make calls? let's say traditional network management company would not give me that report to be able to manipulate and find out stuff? >> i think you will get a snapshot, but a static view. you want the dynamic interface. you want to drill in, what happened a year ago? what if this happens? what if we simulate the interest rate going up? what happens if europe hits another bump? that's the type of things you want to put into power of the

user. >> here is what i think people would say. who is it that would answer that stuff? is the data, is the information, the answer in that data? >> very much so. >> it is. >> very much so. i'll take another example. everyone knows about nasdaq. they now have a nas-dash. that is managing their business on a day-to-day basis. seeing what's happening in the market on a realtime basis. >> the government's often talking about they could, they would love to spot insider trading when it happens. spot patterns that don't seem right. should the government be using qlik view? >> absolutely. >> they don't have it? >> not to my knowledge. >> one thing i saw was this is from a j&p report. big data not only drives individual use cases, but puts spotlight on the deficiencies of the legacy analytics players. what are the deficiencies you put the spotlight on?

>> i think we touched on it a little bit. the big important thing here is self-service. you want a tool you master. instead of being provided to as a static view. you want to be able to shift a model that you analyze your data as the business shifts. you want to be in control of the experience. you want to have what we call the consumerization of enterprise software. the same experience you have using your iphone. why shouldn't you have that in enterprise software? >> i hear you, but i also wonder. you had tremendous european sales. i know you're good in america. we just had oracle last night. oracle is a company i'm fond of, frankly. mr. allison is one of my idols in business. they can't do as well in this environment. why is qlik view doing well if oracle can't? >> i think we are in one spot, they're total market. i think we drive the next generation of software. ease of use, time to value,

agility and flexibility are the key drivers. more and more corporations are seeing that. if i don't empower my employees to make smarter decisions, i'm missing out on a big opportunity. we've been in that business 20 years. we only focused on the user and the user's behavior when it comes to interacting with data. >> mark from sales force has been on our show. he's trying to develop a dashboard people can use, sales people can use on the road, for instance. why is yours better than his or do they work together? >> they work together. i think mark built a great company. he's disrupted an industry just like we are doing in this industry we are in. one of our most common data sources for our clients is his system. so we sit on top of sales force and maybe two or three other sources and provide you with a dashboard of insight from those data sources. >> i was at twitter at their new york city headquarters today. it's quite fun. they get lots of data.

they are always trying to analyze where the trends are, too. are they doing work with qlik view? do you do social media where you look at big patterns and reach conclusions? >> i would put it this way. we are the last mile of that trend of unstructured data. what i mean by that, you've got to see the pattern. once you have that, i've got to have a tool to analyze it. i wouldn't say we are the tool that sits directly on top of social media. we could do it, but we are the tool that can feed in social media into other types of data sources. >> pepsico. i'm trying to figure out modern social media and have the best decisions made from it. i bring in qlik view and we ask questions of the software? i'm trying to figure out -- >> what you want to do is have a realistic view. you don't want to just look at social feeds. you want to look at sales and comparisons with social feeds, trending, what's happening in the stores.

how did this ad campaign run? that's where you get that view to make the smart decision for all the data. >> last question. ibm bought many companies to try to become more and more intelligent. you want to stay independent or is there a level where an ibm calls you and we've got to add you to the portfolio? >> i think you should ask them that question. >> that's fair. >> i would say this. there is such great demand in the market for analytics, the next wave we pioneered, you can never rule anything out. we are out there to continue to create a successful company. time will tell. >> it's been very successful. that was a great quarter of all the companies in software business, you're quite a contrast to oracle. oracle was painful today. that is lars bjork. ceo of qlik view technologies. this is where the growth is regardless of europe, regardless of the united states. these guys are hitting the cover off the ball. after the break, i'll try to make you even more money. coming up -- chief choice?

some high-profile companies have recently had big changes at the top. from the golden arches to the king of club retailers. but are these blue chip shares still strong with new leadership at the helm? cramer's looking inside the executive suite to find out. [ male announcer ] every famous curve has an equally thrilling, lesser-known counterpart. conquer them with the exhilarating is 250. get great values on your favorite lexus models during the command performance sales event. this is the pursuit of perfection.

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beware beware of rules that are too sweep be to make sense.

i always tell you whenever there is a sudden change in management at a company whose stock you own, when the ceo or worse actually, believe it or not, the chief financial officer leaves without warning, you absolutely must -- sell, sell, sell! but i've don't pushback on this rule, particularly on twitter @jim cramer. ceos retire all the time. that is not always a bad thing. it's not always something we should worry about. the emphasis here is on the word "sudden." when a top executive leaves without warning. more importantly, without a plan of succession. that's when you need to get scared, okay? and sell the darn stock. there is a difference between a sudden management change and planned succession. sudden management is when jeff skilling, the ceo of enron decided to quit for, quote, family reasons in the summer of

2002. the stock only went from 47 all the way down to zero. i don't know how that thing stopped at zero. or more recently we had a sudden management departure in the israeli semiconductor company that rallied like crazy in 2012 on the strength of truly incredibly seeming numbers. i recommended this early july. by the end of the month it was trading over $100. early september $119 stock, but then on september 10th, the cfo announced he would be retiring, personal reasons. the stock got banged down 101. three days later i put it in the sell block because when the cfo leaves unexpectedly, you have to sell. especially with no transition. that's really key. sure enough the stock dropped about 50% since then even as the s&p 500 is up 8% over the same period. as far as i'm concerned, i'm keeping it in the penalty box, all right? we saw the same thing with olta

salon that had given us huge games. february 13th it announced the ceo was stepping down. this came on the heels of the chief financial officer having left in october. ulta has a temporary guy, something you don't want in a retailer. march 8th when ulta was $89 and change, i told you not to touch it. the company reported after the close thursday and the stock plunged on disappointing guidance in just 24 hours. since then ulta rebounded back to $76. you managed to sidestep a 12% decline if you listened to me when i told you to sell. thank you herb greenberg. a brilliant retail analyst who downgraded ulta upgraded it after that quarter because the stock had come down 25% from recent highs. i respect him very much and the stock bounced four points since the upgrade. plus ulta has brought in a permanent chief financial officer. i am still telling you to stay away from this one until they

find a permanent ceo and possibly longer. i think the trends don't look so good. you've got to have certainty at the top to get me to like that one. consider that two weeks ago true religion, the jeans company announced it wouldn't be renewing its contract with its founder and now former ceo who stepped down this tuesday. today we found out from the "new york post" those trying to sell itself might be getting out of the bidding. an unexpected leadership change is rarely a sign good things are happening. of course, not all unexpected ceo departures are negative. when a bad ceo gets the boot, see you later, that's always a good thing. hence why we have the "mad money" wall of shame to call out the incompetents. sometimes they need to see them on the wall of shame to get motivated. everybody already understands things are going poorly. for example, the dog that is groupon roared after it

announced its foolish founder and ceo andrew mason was being axed at the end of february. same thing happened to avon when wall of shamer andrea young was forced to resign as ceo last april and had to step down as chairman in october. what about when a good ceo leaves or a great one? we never like losing a talented manager. it's always going to create additional uncertainty. as long as there is a succession plan in place, it shouldn't be that bad. it's certainly to the a deal breaker that should keep you away from a stock like when the people at the top leave unexpectedly. consider mcdonald's in march of 2012 relearned jim skinner, the brilliant ceo will be stepping down june 30th to be replaced by don thompson. i wish skinner could have stayed forever, but the transition was nothing like the shambles that was ulta salon because thompson is skinner's protege and heir apparent. the stock has been strong in

2013, rising ten points to nearly $100. thompson's seasoned, ready and rocking. mcd goes higher. how about costco? september 2011, founder and long-time ceo announced he would step down at the end of that year. senegal had an amazing track record. he was replaced by craig yelenek. since he took over, costco has given you a 35% return with dividends, including the big special dividend they announced last year. that outperformed the s&p 500. costco's latest quarter was excellent. again, i think the stock, room to run. then there is armed holdings. they announced a ceo succession plan earlier this week. as the current chief executive plans to step down in july. arm has success and ready to go the current president. he's groomed for the job. that is what a ceo retirement is supposed to look like. here is the bottom line. i don't like it when good ceos

retire. it's only a red flag when a top executive retires suddenly, operative word suddenly, without warning, without preparation. when both the ceo and cfo leave to spend more time with their family, that's a real sign things could be just about to go haywire. be careful. the only exception, when a wall of shamer is fired. then you're free to start buying immediately unless he or she already destroyed the company. go to heartily in new york, please. >> caller: hey, how you doing, jim? >> real good. how about you? >> caller: i'm okay. so me and my father, we have like 300 shares of yahoo. he bought it a while ago when it was somewhere around $16. didn't go anywhere for a while. went down, and now it's up more than $6 a share, i think. he thinks it's going to go up higher. they've been going up because of the ceo, i guess. i've been trying to convince him

to sell some of it, maybe 50 shares or something. >> i think you're both right. first of all, no one got hurt taking a profit, ever, not that i know of. i do think yahoo goes higher. i think the modernization plans is really good. this melissa meyer, every move she made i endorsement right down to having people work in the same place to start to getting to know each other because the turnover at yahoo had been tremendous. joe in new york. >> caller: boo-yah! >> boo-yah. >> caller: a quick question about procter and gamble shares. would now be a good time to sell at a 52-week high and since share prices flatlined over the past month? >> i don't want to call it flatline. the stock has been very good. i was critical of him. he was a wall of shamer. he got taken down before the big spurt because he meant business. my charitable trust had a great position. rang the register because it was

too juicy. i can't tell you to not sell if i sold. for the trust. don't sell at all because this stock on a pullback is all over again. when a ceo hits the road, it's worth the time to stop and take a look. if a play is in place, things may be fine. if it's a sudden move, you know what? that's a red flag all over. don't move. "lightning round" is coming up next! [ male announcer ] i've seen incredible things. otherworldly things. but there are some things i've never seen before. this ge jet engine can understand 5,000 data samples per second. which is good for business. because planes use less fuel, spend less time on the ground and more time in the air. suddenly, faraway places don't seem so...far away. ♪

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liberty mutual insurance -- responsibility. what's your policy? it is it is time, it is time for the lightning round. when somebody calls and i tell them to buy, buy, buy or sell, sell, sell, then you hear this and it's over. are you ready skee-daddy for the lightning round? john in my home state of pennsylvania. john! >> caller: boo-yah! how you doing, jim? >> i'm waiting for the phillies to get started unless you're a pirate fan. >> caller: i'm calling about ameren pharmaceuticals. i've been following this company about the past year and a half. it looks like the two-headed swan in the marketplace with indications it's a one-hit

wonder for product. the marketplace starved astrazeneca, merck and pfizer. >> we are going to veto it. this is like the mets without having dickey, okay? we get the picture right, clear on that one? don't buy. let's go to tyler in virginia. tyler. >> caller: boo-yah, dr. cramer. >> boo-yah. >> caller: it a i like your opinion on travel centers of america. i got into it two months ago and it's up 40%. ring the register or hold on? >> i've been looking at this company trying to figure out what they are going to do with natural gas. the answer is, i've got to hold this, do homework and give you a much better view on it. it seems too exciting to me. edie in washington, d.c. >> caller: this is edie. what is your opinion of two harbors concerning the issuance of 50 million common shares of

spy their spin-off and lowering their dividend? >> look, we don't want to see all that happen. remember, these are companies that do variable dividends, okay? whether it be annaly or hgnc. these are companies that do that and reinvest that money. don't worry about it. it's a good situation. louise in california. >> caller: professor cramer, thanks for all you do for the little guy. my start is rlgy. it was an ipo last october at the $32 range and it's in the $48 range now. >> i think it's great. i know the people at corcoran real well which is one of their high-end business. this is a better way to play the real estate market than trulia or zilo which has been good. i like toll brothers, too. i think realogy is a great place to be. i need to go to tom in michigan. tom. >> caller: hello, dr. cramer. >> doctor, yeah, professor, i

love all these. >> caller: i'm arnold in troy, michigan. want to ask about a company called orbital science corporation. i bought a few shares years ago. >> i recommend it from time to time. we need a little more stable market for that one. let's hold off from that one. tom in new jersey. tom. >> caller: jimmy! >> yo, yo. >> caller: tommy from lafayette, new jersey. does cisco deserve the hit it got today? >> stephanie link, co-director of action alerts with me were in a tizzy this morning. we believe the long-term picture of cisco is so good. we know it caught a down turn today, but the long term is so good for the charitable trust. i like the ratio. cisco is terrific. with that, ladies and gentlemen, is the conclusion of the lightning round. >> lightning round sponsors by dt ameritrade.

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what are what are you supposed to make of the markets up and

downs? what's going to happen tomorrow, next week or next month? this market is full of pitfalls. i've got to try to avoid them. the key to surviving an unpredictable market, don't have all your agricultures in one basket. that's why i play "am i diversified." call or tweet me @jim cramer. maybe you need to mix it up a little. let's start with a tweet from @dereklwilson who says, thanks for the education. thanks for the laughs. hash tag mad money. harlem shake, too. we did a good one. didn't get enough viewers. too many of those right now. what's going on here? under armour, cognizant communications, the home depot, imax, and berkshire hathaway. this is very controversial. under armour under a lot of pressure from the bears. people say they are discounting.

we've got a power, retail, tech, theater company and a diversified industrial, let's call them insurers, theater, tech, retail and apparel. that's pretty perfect. ♪ hallelujah the twitter guys? smart guys. angelo, my home state of new jersey. >> caller: how are you, jim? i want to know if i'm diversified. >> fire away. >> okay. british petroleum, bp, mvlz, bristol-meyers squib, bmy, verizon, vz and public service enterprises, pse&g. >> let me go to work. i pay them every month. utility, bristol-meyers is one of my action alerts charitable trust.

verizon is telco, oil, food, drug and utility. can i say that is a perfect combination -- this portfolio has fabulous yield. it's got great companies. i'm not that concerned about bp's trial at this point. this is a model portfolio if bp wins. it's not a model if bp loses, but i like it very much. richard, a place we visited for one of our college shows, richard in iowa. >> caller: boo-yah to you, jimmy. >> nice. >> caller: from the hawkeye state overlooking the mississippi. how are you doing today? >> i'm having a real good day. how about you? >> caller: i am, too. i want to give a that a girl to one of your people that works for you, heather. she is a swell gal. >> you like heather? yeah, she's long tall sally. she went to the u of which i think you ought to watch that 30 for 30. i'm sorry.

>> caller: okay. dngn, port, vinga, financial select xll and otis. >> let me go to work. i know heather is smiling back there. we like this spdr. it's not just one bag. dendreon is a speculative drug company, zynga is a speculative game company. zoetis and ford needs to see europe turnaround. i'm going to say get rid of dendreon. buy a diversified industrial or

technology stock. zynga, go with one of our biotech stocks like nps pharmaceuticals. you need to make changes. got to make changes. that's okay. make the changes and move on. let's go to sandra in georgia. >> caller: hello, jim cramer! this is sandra from savannah, georgia. >> beautiful. that college down there is so hot. >> caller: yeah. i watch your show every night and sometimes i wonder why i worked for 20 years when i could have stayed at home and made mad money. >> you've got another 40 years to go. that's how you'll do it. >> caller: thank you for making my golden years even more golden. >> we are sharing that golden year principle. go ahead. >> caller: my five top holdings are key core, kendall morgan, verizon, altria and pfizer, pfe.

does that sound familiar? >> i like that. pfizer. it's kind of like bristol-meyers. here we go. this is another perfect portfolio. key corp is an action alerts.com name. which it had more yield. altria, a terrific yield. verizon, great yelleding. it's a drug company, oil, tobacco and a bank. that's perfect! ♪ hallelujah >> stay with cramer. zap technology.

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to we have we have to talk about how to use this show. i've been thinking about it a lot since our eighth anniversary last friday. want to give you personal finance advice. something you ask all the time. let's start with last night. we interviewed two different chief executives. one ken powell from general mills. tony sanchez from sanchez energy, first being one of the most well-known companies in the world. second almost completely unknown to all, including me other than to watch its ipo a couple of years ago. here is behind the scenes information. when we book executives to come on, we put together a file of all recent research reports, conference call and noteworthy articles for me to read. that's called the homework. i get a memo written by our research staff that includes all salient points, any insights and summary of all they have gleaned from the same materials i read

and some sample questions. that memo goes to our head writer cliff mason to be masonized, our funny term. you hear the final copy after four or five drafts kicked back and forth between us. that's part of the masonization process. usually three or four paragraphs we think sum up what's the latest and why we are talking to the ceo and how the stock has done. that's the intro. we then do the interview which includes questions we agree should be asked, but veers to the ceo's words. it's about the conversation and follow-up. of course i have to deviate from the questions. then a quick sum up. i always want to spend as much time as possible with the ceo. i'm getting time cues to go. i often violate them and my stage manager has to crack the whip making signs like monkey shines to tell me how desperate everyone is to wrap things up. try to ignore them initially but can't get away with it forever. i don't get to give you a download how i get to use that

interview. if i were at home i wouldn't know what to do sometimes. what would i have said if i had the time to sum up the interview with ken powell general mills yesterday? i would have told you i was incredibly impressed how the company is doing and the company and stock rated by the research i read. however, the stock has been on such a tear, i need to you wait till it comes back down. who is the you in that sentence? that's two kinds of people. anyone who wants steady income and growth should buy general mills. maybe buy some tomorrow morning. accepting the inevitability this stock is having a hard time going down on even an ugly day. lots of times on twitter jim cramer, give me a stock to buy for my kids. this is the stock. this is one of those because everyone needs cereals. there is a natural inclination to stay involved and follow it. those who need income, want to get their kids involved and have a sleep at night growth stock, gis, general mills is for you. then there is sanchez energy. if there could be a more polar

opposite stock to general mills, i can't think of it. this is one of the most speculative names in the stock market. the company paid a great deal of money to buy uncertain acres. we don't know how much oil is in it, but we love eagle for prospects. we don't know if the acreage is good. if they have a hit, you have a huge winner, substantial appreciation. if they lose, this one is going down and maybe going down hard. this is not only not for the squeamish. it could be down-right dangerous. sanchez is for younger people with their whole life ahead of them to lose their investment and have plenty of time to make it back. it's not for anyone else. i wish i had time to offer that kind of insight every night, but i don't. i do hope, however, that it helps you now understand what it means when i say something speculative versus another stock that epitomizes safety. two different animals, exact same zoo. stick with cramer. >> >> jim cramer, you're one of my

heroes. >> i look forward to your show every week night. thank you so much for helping beginning investors like me. >> when you talk about the market, i just believe that you are spot-on. >> oh, i love it. thank you so much. every night we watch you. i have learned and earned. thank you orville and wilbur... ...amelia... neil and buzz: for teaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind... delta is looking beyond. 80 thousand of us investing billions... in everything from the best experiences below... to the finest comforts above. we're not simply saluting history...