netflix, never touch the 50-day. get back in. >> josh brown? >> vaw for the materials comeback. >> mr. weiss? >> blackberry. here's the way to look at it. no communication while process goes on. risk down maybe a few percent. >> stephanie link? >> emerson electric. >> what that does it for us. more "fast" at 5:00. follow me on twitte twitter @scottwapnercnbc. "halftime" is over. the second half of your trading day begins right now. >> scott, thank you very much. 1700, just a memory for the s&p now trading well below that mark, but is this then a good time to put some extra spare cash into the market? blackberry for sale. who knows really. the board of directors up in waterloo, ontario may be getting very serious now. who would buy blackberry? who might the partners be? we'll ask those questions in 30 seconds, and is florida sinking? days after tiger woods said his $50 million home was on shaky ground, a resort near orlando

falls into the earth. first though to sue down at the nyse. hi, sue. >> hi, ty. pretty dramatic pictures there. stocks, meanwhile, well off the lows of the day. right now let's take a look at how the dow and s&p are faring. right now the dow jones industrial average is off 14 points and the s&p is off about 2. more markets in a minute. first though as ty mentioned blackberry. the board is looking at its options right now, and that could include a sale of blackberry. it also could mean some kind of joint venture, and it could mean some sort of a partnership. the company has been under fire for some time. its new blackberry 10 smartphone came out with great fanfare but the reception has been lukewarm since then. year to date the stock is down about 13%, but on those restructuring talks, the market has moved it up 7% in today's trading session. for the three-month period it's down 33%. canadian firm hamblin watsa is blackberry's number one shareholder. blackrock ranks fifth with 9

million shares. ty? >> let's wring in jon fortt and seema mody from silicon valley. jon, let me start with you. what are you hearing that blackberry may ultimately may do? is it a go private situation? what does the smart money say? >> going private from a couple of people i've talked to today is actually not a bad option, but a lot of people don't care too much about blackberry. attention is on ios, on andrade, maybe even windows 8 windows phone. not on blackberry. the developer community has never really materialized in a significant way, though they have been trying to pump that up with blackberry 10. have almost 3 billion in cash and eke violence on the balance sheet. got to wonder what do you get for the other 2 billion if you're looking at this strategically. it's not hardware. is it something in software or the network? that's what people will have to suss out. >> seema, this seems to me to be

an object lesson in the fact that you can never take your eye off of a stock or a company that you owner that you can't fall in love with a company that treated you well because five years ago this stock sold for 150 a share and now 10. >> especially in technology, it's amazing to see the transformation. we're talking about the company that used to be the market leader in the space. >> put the smart in smartphone, right? >> that's how fast the world of technology, is need to continue to innovate and continue to provide your consumers with a product that they have to have, that they desire. that's what apple has been able to do and what samsung has been able to do as well. >> when harvard business school or yale school of management or stanford decide to do the case study on this, what will they say went wrong? >> a couple of challenges blackberry is facing, heightened competition from apple as well as samsung. second, the blackberry 10 devices were too late to the game. in a way, they kind of stuck with the devices they had and thought that they would sustain market share, but that's not

what happened. third, they have to continue to innovate and emerging market audience seems to be looking at the local vendors. >> are they the cell phone equivalent of dell, jon fortt? >> kind of. i think what history will show, called the smartphones like iphones and android phones are smartphones. really completely different animals. blackberry's vision of what the phone would be was just wrong long term. dell's vision of the pc, well, it was pretty. their problem was that they didn't see the convergence of hardware and software and undervested in r & d. blackberry invested in r & d but not the right r & d, too into the network and the keyboard when the world was moving to apps. >> that's why you have a lot of experts who say that blackberry needs a visionary leader, somebody who can come in and help blackberry understand how to play in today's tech game, not yesterday's tech game and how to help blackberry utilize its current assets and footing

in the mobile computing space. >> i still like -- go ahead. >> if you're a visionary, why are you going to go work at blackberry at this point? why wouldn't you start your own thing or get snapped up by going i which so many companies are? >> need a visionary and i still love my blackberry. it's very stable. i like the keyboard. we shall see whether it has a few. thanks very much, folks. sue, down to you. >> guys, shares of apple have been moving higher in today's session, up about 2.5%. technology blog all things "d" reporting that the company is expected to present a new iphone september 10th. the stock is up 13% this year. to the markets, the broader picture, the dow jones industrial average, just a little bit lower on the trading session 21 points. s&p 500 is down 2.75 points. the nasdaq is positive by 8 and the russell 2000 up 3.66 points. gold bouncing back, up better

than 20 bucks earlier on, now up 23. the ten-year yield is down to 2.59%, where we left it on friday and brent crude, last trade, is up 45 cents to 108.67. for a monday trading session let's bring in bob pisani. so far so good for the week, but we've got some headwinds. >> s&p 1700 a real problem. got there two or three times and can't get over it, but i want to point out that sue is right about the commodities, because china coming back last week with the economic news has really pushed the commodities and business stocks up. the gdx is up, but look at some of the commodity countries like peru, brazil, australia and china. all of them are to the upside. if you look at other commodity exchange-traded funds like copper and silver, metals and mining also to the upside as well, so all these stocks have come back and that's because china has come back. put up a full screen on china's july stats. economic numbers were just

fantast fantastic. get more of them this week. imports, exports and there's the big story. electricity usage. a lot of doubters on china like to say you can't lie about electricity usage. >> up 8%. >> and that was a huge number. i think that convinced a lot of people there really was a little bit of a bottom and perhaps a turnaround in china. one thing i want to keep an eye on is biotech. there's the big, big market leader. a lot of fast money has been in there. there's the etf for biotech stocks, 4% off its high and who cares it's only 4%. this is the big momentum player this year. biogen down the last five sessions. >> j.j. burns, come on in, j.j. burns is president of j.j. burns and company. you and i were talking earlier about some of the turbulence that's been going on in this market, and you say take a look at municipal bonds. >> yeah. >> because you can get a pretty

good yield, taxable -- tax-exempt yield in some of these issues. >> indeed. i think some of the fast money is to take a little bit of a breather from the market as you pointed out is what's happening is there's a backup in route. you're seeing the new jersey turnpike authority up 1.25% and state of pennsylvania 4.75 or 4.8 on the long end of the municipal bond market. take a higher note with investor who is taking into effect the obama tax rates which could be pushing them up into a 50% bracket which lends you to see a taxable equivalent yield of 9% to 9.2%. that's a lot to pass up for an investor who is getting asurety of that return. >> talking about the search for yield and reach for yield, but we tend to think of it strictly in terms of the equity markets, not muni bonds as much as we did, say a year ago. >> it's easy owe make will call because munis got hurt on the detroit concern.

is that an issue we'll see further problems with other municipalities down the road? >> that's a great point, bob. i think you'll see more complicated issues per state, but those are the ones where, you know, a good portfolio manager is going to look and say what are the revenues and tax revenues that will always be there? we'll be in our cars and rvs passing through turn pikes. >> you betcha. >> but it's an important point, and also to your point about china just getting back to the global markets. you're looking at a pe ratio going forward in the capital markets in europe about 12 to 13 times versus the united states which are approaching 14, 15 times so we're getting to be a little better value outside this country and a big contrarian indicator for portfolio workers. so having the "wall street journal" say emerging markets may have lost their luster, on the flip side i think there may be better values. >> appreciate it, j.j. burns. ty, up to you. >> general motors saying so long

to south korea. this after mounting labor costs and militant unionism triggered it to rethink its reliance on the country for a fifth of its global production. kwm currently trading as eel see in a minute. let's take a look at the stock of general motors, down abo about .66%. phil lebeau has this story for us from chicago. >> reporter: tyler, we always say you build where you sell. job motors has a lot of facilities there and that's why there's a report today out of reuters in south korea saying general motors is considering, has not decided officially, but is considering lowering production substantially in korea. the problem here is that they are fighting rising production costs in south korea. this is no longer a low-cost country when you look at automobile manufacturing. when you look at annual, they

build 20% of its vehicles and if you're using some place as an export base, you need to lower your costs and as you can see they build a lot because they sell a lot in north america and same with international including china. finally for gm, the important thing to focus on here is that asia is increasingly being driven by the chinese market, and they are putting more of an emphasis on china when it comes to vehicle development. it's a big change from the early 2002 to 2003 when they bought dae woo out of south korea. at that time, keep in mind, 10, 12 years ago, they had very little expertise when it came to small cars. they needed dae woo, and that's a shame and gm is looking at how can it lower its cost and the record is that they are considering lowering production there. >> thanks very much. over to josh lipton for a three market flash. >> free acquisition to tell you

about beginning with dole fruit, well in the green. agreed to be taken private by chair and ceo who raised his offer and back in june he over it at $12 a share. also, pin pall foo-- pinnacle fs down. both companies are leading players in the growing field of aviation information management. tyler, back to you. >> all right, thank you very much, josh lipton. private mortgage insurance seeing their best quarter in six years. diana olick in washington now with our reality check. >> reporter: for-private

mortgage insurancer are roaring back posting their first quarterly profit, as i said in, six years. two more have entered the market and together the six wrote nearly 49 billion in new business in q2, up 27% from the previous quarter, according to insider mortgage finance. of the public, mci and genworth and essence is coming on strong with 10 billion through the first half of the year, up from 3.65 billion over a year ago. why the comeback? lower delinquencies and growing business. the fha which took over 80% of the market during the crash is reducing its role and raising premiums and letting the private insurers are back in. could see more gains when congress figures out what to do with fannie and freddie.

sue? >> it's been about ten days now since time warner took cbs off its system in new york, los angeles and dallas. both stocks down about the same. cbs now claims that national ratings have not been hit, but the affiliates have. julia boorstin is in los angeles with more on these stories. those are very big and important affiliates, julia. >> reporter: absolutely, sue, and though time-warner and cbs are become at negotiating table still no sign of a deal and the hardest hit are the cbs-owned of it v stations in new york, california and decline. rating at the 5:00 p.m. newscast are off by one-third and in the 11:00 p.m. hour they are down by one-quarter. with more original programming than in previous summers, including hits "under the doemp" and "big brother" cbs says the blackout is not having a significant impact on its national ratings saying in the first week revenues only declined by 0.2%.

cbs issuing a statement saying this local television stations opinion affected by growth this summer? august is tra dugsly one of the traditional months of year for ratings and advertising revenue making the financial impact negligible. the blackout has yet to affect ratings for "the late show with david letterman" as he's been out on vacation but we'll continue to monitor all the impacts. >> a ceo caught on tape firing an employee. we have that audio tape. plus, is florida sinking? a massive hole opening up in a resort in the sunshine state. people running for their lives for the eskay. look at the collapse.

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. take a look at this, a massive sinkhole west of orlando

t.swallowed a resort there. here's the dramatic video. it started around 11:00 p.m. people inside started hearing creeking, loud noises and the glass started to break and then the screams of people who were trying to get out of the building. 48 units swallowed up by the sinkhole which is right in the middle of the complex. officials say the hole is about 40 to 50 feet in diameter, and that by sinkhole standards, we're told, is pretty big. thankfully there were no injuries, and everybody got out safely. meanwhile, you'll recall that friday we told you about a similar although much less severe problem at tiger woods' home in florida. i believe it's jupiter island. engineers already on the case. it seems like a couple of rooms were sort of sagging just a little bit, just like his golf game did at the pga this weekend. he finished in 40th place. mexico's president announcing major reforms this hour with a big impact for american investors like you and michelle caruso-cabrera is here with the details. michelle?

>> thank you very much, tyler. an event of big importance. for the first time in 75 years foreign companies and private companies will be able to invest in oil production and share in oil production in mexico. this is a huge deal for this country because they have been watching oil production decline. had a socialist revolution back in the '30s. they nationalized oil. took them from the american companies and british companies, created a company called pename. them in the streets sell operating the news back then and thought it was wonderful and when the oil companies demanded they be paid they handed in all of their stuff, chickens, cellos, silver, gold, anything they had in order to pay it back, but they are paying the price now, tyler and sue, because oil production has declined in that country and they are in trouble. if they get this reform through parliament, it's estimate that had they will, oil production

should increase. u.s. and foreign oil companies will have a new revenue stream, and we also expect an improvement in the mexican economy, our big neighbor to the south. sue, back to you. >> absolutely. very important story. thanks so much. appreciate it. company conference call for the ages, if you will. aol chief tim armstrong firing an employee on the spot after the employee took a picture of him half armstrong warned his employees not to leak information to the press. julia boorstin joins us again. >> aol owes ceo said if they are not on board for the company's strategy they should leave before firing someone on the spot. a modia blog secured a leaked clip from the conference call. >> if you think what's going on right now is a joke and you want to joke around about it, you should pick your stuff up and leave today, and the reason, is and i'm going to be very specific about this, is -- abel,

put that camera down right now. abel, put that down, you're fired, you're out. >> he regularly took photos during meetings. cnbc has not confirmed the firing and aol has no comment but lens' out-of-the-office says, no, i'm no longer working in this role with patch. this intense conference call comes as aol looks to close or find partners for 400 of its 900 local news sites. armstrong, who vowed to turn patch profitable by year end, may be particularly sensitive about its weakness. he co-funded patch and sold it in 2007 before becoming ceo two years later. this harshness is in contrast to his reputation. he's well liked and he's also respected for boosting aol stock since becoming ceo in 2009 by about 63%.

tyler is tongue to reach out to aol for comment on this issue. back over to you. >> whatever you say about him, he was decisive in that particular moment. julia, thank you very much. the depp call of the day is -- they would say a development of its most advancement drug, after a late state trial fail to show that the treatment was better than other treatments. the drug treats melanoma, the most deadliest form of skin cancer. >> downgrades fortes la and upgrade tore kiss by cream. we'll see if our analyst agrees with the calls and the clock is ticking for s.a.c.'s steve cohelp. find out what happens to his 1,000 employees. we're talking with ron insana. he used to be one of the 1,000 workers there.

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s.a.c. capital reportedly reporting for layoffs as the helping fund braces for a new wave of redemption ahead of friday's deadline. kate kelly and ron insana who both used to work at s.a.c. are

here. kate, you're getting new information about folks who have left the firm or are planning to >> that's right, tyler. just within the last couple of days, emile stevens who ran a nine-person team called parameter capital has decided to leave the firm and they will start their own fund. i've been told this was in the works for a while but it doesn't mean it's unconnected to the legal situation, of course. the firm was indicted a couple weeks ago but the fact that they were under investigation and more tough times may be to come has been in the works for a while. >> what do we know or anticipate about redemptions as this deadline looms friday in. >> so, friday is the deadline for the third quarter meaning folks will get their money back by september 0th or start the process by then. they will get all the money back. right now s.a.c. has a very small fraction of the outside capital they once had. had more than 5 billion at one point and close to 6. now i'm told they have 1 billion or a little bit more than that. some of their major investment have voted with their feet. blackstone, for example, has taken all their money out and

will get it back by the end of the year. >> ron, there is a still of thought that says if this company survives it will survive as a so-called family office. what does that mean and who qualifies at family in. >> steve cohen qualifies as family and any employees who have their money in the fund who choose to stay at the firm. >> it could be relatives as well as regular employees. >> relative to the hedge fund we talk about now and some have talked about it in past terms the economics change dramatically, tyler, if $6 billion worth of outside money disappears, 180 million in management fees and any fees they generate on the upside. that's a very significant amount of money no longer coming in as revenue. >> it sound like if that is the eventuality here, that the public money leaves, that this company will be a lot smaller a year from now, two years from

now than it is today? you do the math. if you're running 9 billion and steve is paying money to run the bulk of those expenses, the 10 pill that goes to paying the 1,000-person seem they have is considerable. becoming a family office is more than just a technical change. it's a way to continue vesting using strictly family money and steve, of course, is the vast majority of s.a.c.'s assets but it's atypical for them to do long short trading, but you'd have a much broader asset mix and employ different types of strategies. >> the class we call single office, goes from single family office to multi-options. it could be a broader range of real estate to private acies.

now, and if is all very high threat call. he could choose to manage his money in the same way it's always been managed though one would assume it would not necessarily have the operating capital to employ 400 investment professionals and the remainder who support the technology platform which is quite robust at s.a.c. >> and even if he were barred, which is something i would look into, he could sit on the board and give an investment mandate, still couldn't trade himself. >> got to leave it there. sorry, beg your pardon. ron insana, kate kelly, thank you very much. sue, down to you. >> thanks very much, guys. gold prices are closing right now, and it's been a big day to the upside. sharon epperson is tracking the action at the nymex. >> hi, sue, colonel has. gold prices and we are looking at gold priced that are gaining ground. we're looking at more loans entering the market. the first time we've seen that

happen in any sizable degree since about the middle of june and keep in mind as well that we're continuing to watch what's happening in terms of physical demand coming out of china and southeast asia as well as the middle east. also traders are noticing all this tapering talk. hearing, of course, what investment banks are saying in terms of the fact we might hear something in september, but it doesn't look like we're seeing that in terms of the price action and the price action of futures is being influenced by futures as well in the etf market where we're looking at an inflow that we've seen for the first time since the middle of june. >> keep your eye on silver. best performing commodity of the session. back to you. >> thanks so much. and right here on post 9 on the floor bob pisani joins me with a little bit of a downside bias in the market. >> 1700 on the s&p 500, and you don't necessarily put a lot of stock around round numbers. two or three times we got over and fell back. take a look at the s&p 500. we're stuck between 1680 and 1700. we've been there for the last

month and only one or two or maybe three days did we get over that for any time and we've fallen back here. commodities began last week and home builders are doing better. back in may it was the market leader and now it's fallen down, now low for these home builders and today is speaking of a comeback. i've been mentioning the biotech stocks because up until last week they were the all-time big movers for the year. biogen again and sysco restaurant sales, disappointing. a lot of companies hiding in defensive names, 17 times earnings, maybe overvalued giving slow restaurant sales. >> thanks, bob pisani. po to the bond market and let's take a look at yield curve.

we moved down in interest rates on friday and remove down in light of the recent high. the ten-year note, the yield is 2.953% and on the 30-year 3.65% so keep an eye on the interest rate difficult representation. that's what traders down here, one of the many things traders are watching to see whether or not that 2.5% mark holds. ty, up to you guys. >> all right, sue. let's analyze the analysts, shall we. j.j. burns at the new york stock exchange and works for a company called j.j. burns and company which suggest that j.j. has a rather prominent role there. welcome back. lazard capital downgrading a darling in the market, tesla, to neutral from buy. the firm explains it by saying we think the current share price fully captures tesla's evolution. tesla shares have tripled, that's a nice evolution, j.j. do you agree with this one or not? >> i agree with the downgrade. i would actually downgrade it

even further. probably in a bubble market territory. you've got valuations looking at close to 300 times forward looking pe. also, because it's so priced to perfection, tyler, in this bubble area. want to know when the bubble could potentially burst. you could ultimately look at a valuation that could go half that because rate now they are looking tat to be valued at 25% to 30% of what ford is. that's really a level that's unforeseen and probably due to some kind of pullback so caution to the wind. >> they are beautiful cars so a 300, 400 pe, a lot has to go right for that to be justified, j.j. >> there's competition coming in from general motors and other companies. >> fantastic. let's move on to barclays. downgrading f-5 networks from overweight to equal weight. barclays believing f-5 is a momentum stock and thinks, quote, we're in the middle innings of an upside move. today shares are sitting at five-year highs. they are upgrading it to

overweight from equal weight. what do you say? >> yeah. i definitely agree with that. i think the switch market, what they do is essentially the main switch maker of when somebody enters the internet, a huge area, a sweet spot in the business, and everyone is merging into the internet culture which means that if you're on netflix or amazon you're going to get something. the security system and also the switching to larger service so this is -- i agree with this upgrade. i think it's something that will continue to be bushel and continue to be rotated to in other areas of the market. >> if i said by mistake that you're trading a five-year high, it's a five-month high, there's a difference between months and years. janney capital, upgrading krispy kreme from buy to neutral it says due to strong same-store sales, momentum and improving unit economics. over three months krispy's shares have surged more than 70%. do you like this upgrade in.

>> sounds like a sugar high. after the 128% increase in the last year, i think we're at a point where we're getting price to perfection though there's really good returns overseas with the increase of stores going there. a lot of friction going on with the tepid global recovery. >> j.j., thank you very much. appreciate you being with us today. >> thanks. >> and tesla founder elon musk has been dropping hints about high-speed travel for quite some time. the billionaire saying he'll release details on his hyper loop, his idea, later today. would you jump at the chance to go from los angeles to san francisco in less than 30 minutes? wow. plus, jc pen's largest shareholder bill ackman wants to shake up the retailerees manage president are his efforts help or hurting the cause? shares of jcp down 35% so far this year. more coming up in the power

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steinway saying an investment firm has offered to pay $38 per share or $477 million for it, topping an

earlier bid from kohlberg and company. shares of the piano-maker are up 9% or so. according to s.e.c. files billionaire fook c.o.o. sheryl sanberg selling $91 million worth of the stock. shares are above the ipo price of $38, right now trading at $38.37 and jc penney's largest shareholder hedge fund manager bill ackman calling for the removal of the chairman as well as the ceo last week. shares of jc penney are down just a cent or so at 12.86. ty? >> that takes us to our first topic in the power rundown this hour. bob pins and cnbc's john carney are with me. guys, can jc penney do anything to muzzle bill ackman? they seem to want to. they are unhappy he's taken the case to the press, but, gosh, that's fun. ? >> if i was on the board i would certainly respect the confidentiality of the board.

i think there owes an obligation to do that but this is the new breed of activist investor. you know what the problem, is dan loeb released a letter to the yahoo! board will getting a new person in and they brought in marisa mayer and here ackman does not have a hit on his hands and that's have there's a lot of griping going on. >> john? >> if you asked a waiter what you should order and you got that recommendation and threw up that night and went back to the restaurant and that was a disaster, would you go to ask the waiter a third time. you would maybe go to a different restaurant. i think people are fed up with ackman. he's a brilliant guy who has done some brilliant things but jc board and investors has a right to be skeptical. >> u.s. authorities investigating deutsche boerse

and high frequency trading. >> this is arguably not a news organization, when you have a company that sends out machine readable text and that's the main thing you're involved in, that's not a news organization. the reason i say maybe it is, dow jones does, it bloomberg does it. they all do it as side businesses so it's all been blurred now of what a real news organization is. >> blurred lines like the robin thicke song. >> i'm not going to start singing the robin thicke song. i do think there's a problem that story after story after story keeps coming out that investors aren't getting the same kind of information at the same time as some of these, you know, big powerful hedge fund clients. that's going to sap people's confidence in the market. i'm not sure what the right solution to it is but it's a drip, drip, drip that starts being a pound, pound, pound.

>> let's take a listen to this audio. >> abel, put that camera down right now. abel, you're fired, out. >> a firing captured in realtime on audio. that was the aol ceo tim armstrong sacking an employee on a conference call. cnbc has not independently confirmed that firing but what a way to go, john. >> that's a terrible way to manage your employees. that's going to destroy morale. it's an awful thing, bad decision. >> right. and here's ways amazing, john. this was supposed to be the call that was going to real the troops because he had to fire people from patch because it wasn't making any money and they spent how much to buy patch. >> tyler, we have an important message for you from the boston to. you are -- just kidding. >> i'm glad that call was dropped there. let's move on to tesla, the

inventor elon musk will be unveiling his hyper loop transit system this evening. it's supposed to move people from los angeles to san francisco in half an hour. how could this be possible? is this some sort of teletransport? what is it, john? >> something i've been read begun in "popular science" for decades. the idea is using magnets to send a train that doesn't have any physical connection with rails or anything like that at super fast speeds. in the realm of science fiction. i'd be very skeptical that you can get the financing and politics in place to do anything like this in the near future. >> you thought 250-mile-an-hour trains, they describe it like air hockey. i'm not sure i want to be a hockey puck in an earthquake zone. >> imagine when you're traveling at 400, 600, 1,000 miles an hour, i'd be terrified. >> appreciate that.

sue, down to you. >> gentlemen, one of our top stories, as you know, the blackberry board talking about strategic alternatives. where do you stand on the blackberry. first though, here's mandy. what's coming up? >> the government of canada has wished blackberry well. how do canadians feel if a company took it private? they may not, of course, have any choice. also this really blue electric baby out front. not some weird avatar baby, it's an electric blue maseratimasera. we'll speak with the guys on maserati. that's all coming up after "power lunch." [ male announcer ] it's time.

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lemonis, "the profit," does us popcorn. >> we took the logo and tried to freshen it up and give it a stronger overall powerful look at the same time still saying with the planet theme and we tried to tie in the planet and this look here is obviously a little less outer space and still tried to tie in the plan sglets ets. >> before we go any further, this i'm not changing. i like my brand right there. >> what i want to make sure you understand is we're going to make more money is the calebliness of our presentation and the creativeness of the names. are you okay with the packaging other than the actual icon itself? if this was here? >> i agree on the black background, my brand, as long as it's my brand, i'm good.

>> you've said that 11 times. >> 12, my brand. >> we've got it. >> okay. >> okay. that's just a taste, and after things -- after a while they got even more testy. "the profit" airs at 10:00 eastern and pacific tomorrow night, but before the big show you can catch marcus lemonis right here on "power lunch." a great guest and a lot of fun to interview. >> sony's "elysium" took the box office crown and for every hit a flop like "the lone ranger" knocks hollywood for a massive love and two hollywood vets say to go from script to silver screen to box office gold. we'll be back right after this. [ male announcer ] frequent heartburn? the choice is yours. chalky... not chalky. temporary...

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well, those days hollywood has been smarting from plenty of flops like sony's "after earth" and disney e"lone ranger" this summer. that's why most screenplays are put through the ringer before the cameras ever roll. vincent is now taking up to $20,000 a pop to help studios avoid the big losses and we're joined by veteran movie financier and co-founder of slated. welcome back.

vincent, let me start with you. when you put a script through the process of investigate it, what do you do? what is a script doctor? >> well, we look at scripts in terms of playability and marketability using historical research, so obviously not everything is, you know, past the prelude and you don't want anything ever to be cookie cutter, but there's something to be learned from audio response previously when you're looking at research screenings or testing of marketing material and in terms of trying to understand what's playable, what's marketable and at what price point. there's a fine line between art and commerce, but i don't think that the goals of either are mutually exclusive. >> stefan, if that's the case, you've bridged wall street and bridged silicon valley and the tech world. talk to me about the financing these days. how stuff is it to get a move financed and ultimately made? >> well, getting a full

finances, people used to tell me that's a miracle in itself and i now understand why. studios have really dismantled all the a rat russ they have had for specialty films which has left a gaping hole in the market for the ones we love to see, ones that win academy awards, everything from "lincoln "to "way, way back" are fine films and having a tough time raising money. even steven spielberg is complaining. when spielberg is complaining that's bad for everybody. >> you know there's a problem. >> around you know there's a real problem. i'm an internet generation guy, and we really looked at it as what's the most effective way you can leverage the internet to help consolidate what's a very fragmented market? what's efficient to navigate to find your investors? >> tell us what's in the pipeline that you think will be big movies that we all need to see. >> well, i hope they will all be big. obviously you have the holiday

season coming up. i think what you're seeing is sort an after shock of what happened on the decline of the dvd sales where studios go more towards a blockbuster branded model, and it has caused and what some people is a home o.j.ization of film today which is what's making it more and more difficult to get the independent and mid-range films made. >> but of the three that we're looking at vincent, "the wolf of wall street," which one do you think is basically going to be the biggest hit of those iii and "riddick" is obviously in the middle there. >> in terms of box office, that one has to catch on with audiences and it's a movie about second chances, but, you know, if you just look at the star power and the release date right into the holiday season, "wolf of wall street" is certainly

counter programming as, you know, it's coming out for almost non-movie engineers and older movie engineers to have an option at the theater so that one has a great opportunity. >> you get the final word of those three. which one do you think might really hit? >> personally i -- i tend to look more at smaller independent films that blow up. i mean, "the wolf of wall street" will be interesting but "the butler" will be one to pay attention to. >> i can't wait to see that. ty, up to you. >> a big buyback moving a key stock in the auto world. we'll have the details right after this. so we provide it seru can rely on. with centurylink as your trusted it partner, you'll experience reliable uptime for the network and services you depend on. multi-layered security solutions keep your information safe, and secure. and responsive dedicated support meets your needs, and eases your mind.

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dana corporation moving higher at this point, the autoparts-makers saying it will buy back 2 million in company stock. last month the company lowered its sales forecast for the year. it is, however, up some 40% so far in 2013, and 15%, as you see there, over the past 12 months. sue? >> ty, the markets are a little bit lower right now with the dow jones industrial average off 34. the s&p off 4.5 but the nasdaq is positive by 4 points.

the gold market has had a big day on trading session, up 22 at 1334.20 on the trading session. an interest rates were 2.59% on the ten-year, but the 0-year everybody is watching because we have a big selloff in the 30-year and that's moved the interest rate higher. ty? >> that will do it for "power lunch." >> "street signs" begins now. >> indeed "street signs" does begin right now. hello, everybody. welcome to the show. we're preventing the demise of a canadian national icon. blackberry looking into every single option, from hot to not. have apple stores become boring, and when does that say about the stock in the bears starting to feel a little smug, but will they have the last row and bet you'd like to own a mass rattie, right, but now one of these babies is more within your re