positive day, some whippers on the day. safeway, and intel, and the dow is up 72 points. ty, it's been a good week. >> closing out a very good week for the dow and the other indexes. that will do it for "power lunch." have a great weekend, everybody. >> "street signs" begins now. today may be friday the 13th but next week could spook the market as the fed may make a big move. an all-star lineup to help you navigate it and what your best financial move is right now. if it glitters it's probably not gold. the metal sinking again. will it ever turn back around. plus, is anyone really going to buy the $550, quote, lower priced iphone. does a twitter ipo signal maybe the top of a pretty dog gone

frothy market in social media. >> good question. happy friday. the fear of friday 13th, today the markets do not appear to have that. it looks like it's going to be the second best week of 2013 for the dow. why the s&p has wiped out all of those august losses. let's get down to the trading floors. bob pisani at the nyse and rick santelli in chicago. bob, anything other than the twitter ipo being twittered about on the floor. >> the guys trying to look ahead for the next couple weeks, a lot of potential storm clouds out there. everybody think syria has gone away, but it hasn't. the markets are a little complacent right now. look at this, 1% from a historic high on the s&p 500 and the same for the dow jones industrial average. look what's coming up in the next few weeks. everybody wants to talk about the taper and everybody is anticipating $10 billion in tapering at least. if we get 20 i don't think that's in the market if we get more than $10 billion. the continuing spending resolution going on. less than three weeks to produce

one as far as i can tell. the house republicans want to include restrictions on obama care as part of the deal. it's a bit of a mess right now. that could go wrong easily. the debt ceiling height, no real agreement on what to do on that. take a look at the vix. either one of these can cause problems for the market. we're not far from the lows for the year on the vix. don't yell at the stock market but whisper at it, be careful in the next few weeks. >> by the way, one from me. rick santelli, investors seem to be seeking out treasuries all over again after the batch of weak economic data does it recalibrate any of the taper expectations out there? >> well, on the surface i would say no, but remember, the whole calibration process is coming from economists, analysts and surveys. unlike polls about elections, none of those people are actually involved in the process for the ultimate prize. the only polling that would matter would be the fomc members

and maybe more specifically ben bernanke. i think not. i think the process of exactly how much it is and how long it takes to scale it back to zero will be the new game. we're all trying to handicap about a week from now. >> i love games. thank you very much. enjoy your weekend. >> you know it's not a game, the taper jar game. every time we say the "t" word through a dollar in this thing. "street signs," exclusive to our show. you owe two bucks, i owe one, and bob pisani owes two. it's our beer fund. don't get cheap on us on a friday. september is historically the worst month of the year for stocks but let us throw the doug gone history book right out, shall we? this is shaping up to be the best week for the dow since the first week of january. next week, folks, gigantic. we're going to get the fomc decision, bernanke's press conference, and a ton of economic data and big numbers on housing. we have got a combined $200 billion worth of advice for you,

happy friday, everybody. joining us from fed deteriorated investors steve from guggenheim partners, scott, because you're rich and successful, every time you say the "t" word it's $5 in that jar. >> i had my $1 ready. >> he has the dollar ready. he's going to say it. scott, what is your expectation for next week? are you on edge? >> well, yes, brian, i am. i think that it's really hard to tell what is going to come out of the "t" word next week. and that is, that if -- about one third of market participants still do not expect any action on the part of the fed in relationship to the "t" activity. and without the "t" activity, or if we do get some sort of light version of tapering, then what we're going to end up with is, some portfolios that are out of balance and that could be that bond managers who have not shed enough duration yet, or it could

be stock portfolios too long. so i think that next week is going to be a difficult week and there's more than just tapering on the table. there's the debt ceiling, there's the budget resolution. and there's the elections in europe on the 22nd. so i think we've got a lot of noise ahead. >> but steve, does it matter if the fed announces tapering next week or not? at the end of the day we know it's coming, next week or the month after, it's coming. >> i think it is coming, mandy, and i think they've pretty much guided their way to this $10 billion number. honestly i would be stunned if they don't do $10 billion at this point. they've got the market pretty much set up for that. and probably with some additional guidance, trying to apologize for doing it and talking about the inflation target having some wiggle room and unemployment having wiggle room i think bernanke will try to keep people happy. i think the market is kind of discounted that.

i think if they do something like bob was talking about earlier about $20 billion, at this point i think that would be a negative surprise. i doubt that they'll do that. i do agree with scott, that there's other things out there that could cause people some upset. i think we do have the potential for a little bit of a pullback. we're long term bulls as you know. i think the market goes much higher. the next few weeks, i agree with scott, it could be rocky. i don't think bernanke is our only worry. >> good for you guys. you're fun and smart. that's why we brought out the "t" jar, right. we got sick of hearing about this word like it controlled everything, scott. i thought stocks were simply a future value of earnings. i thought that political decisions actually still mattered, right? how much do you believe the fed is controlling this market, if at all? >> well, look, brian, the policy of manipulating long-term rates lower has had a meaningful

distortion on capital markets, especially the bond market and the mortgage market. the unwinding of that is with -- not without its consequences. i think what i'm finding is, people are getting so preoccupied with the "t" word next week, that we're kind of losing sight of the long term. and what's the long term telling us? the long term is telling us that equity still probably have another 20 to 30% to run before we come to a recession and it's also telling us that bond prices are starting to approach some sort of reasonable fair value and that the smart people who were underweight in bonds need to start increasing their weightings to bond. as you point out, the great bull market in gold, while it may still be intact from a generational standpoint may have some problems in the near term. >> and we're going to talk more about how you trade those potential problems in just a second. i want to get back to what you

talked about the long term. you're keeping your eyen ot long term. scott, steve, you also said you're a long-term bull in which case bring on a 5% consolidation, pick up stocks at a better price. what kind of strategy would you take if that is the case, steve some. >> we've been telling our investors stay overweight equities. we're not at max. we think we could get a bit of a pullback. we think the market goes to 2,000 by the end of next year. we think growth is going to accelerate surprisingly in 2014. that's going to drive earnings growth for the first time that's serious. and we think we get a little multiple on top of that. if we get a little bit of a pullback here which i think we could, that's where we would add to equities. i wouldn't play it too cute. i think if you're not overweight equities you should be here. because i disagree with scott a little. on the back of that better growth, the ten year is going to continue to back up. and i think, you know, the treasury market at least is going to be difficult. >> but overweight u.s. equities.

scott, remember when things were looking dicey over there in europe, you told us some pretty good advice and said be greet greedy where others are fearful and bet you probably made good money on the back of that, right. >> it's been good for the clients and and my feeling now is given how much equities in the united states have run, it's good to be overweight equities, but maybe it's time to sell some of your u.s. equities, put more money into europe, and you can't ignore the emerging markets. the emerging markets, the bricks, for instance, their valuation today as a percent of gdp in terms of market cap is the same place we were at the bottom of the crisis. we've avoided emerging markets for the last few years and starting to look at emerging markets as the place to start moving money. >> pittsburgh boy going anti-american on us. i want to take it to a different route. jim cramer this morning brought up one of his good points, one of the things that bothers him, scott, is that everything is

kind of with the exception of gold going up at the same time. listen to this and react. >> hey, jim, in the broader market what is awing and amazing you right now? >> i don't know. >> you talked about this last night. you said that -- >> everything is going up at once. everything is going up at once. not supposed to happen. becky, you shouldn't have the oil stocks going up when the airline stocks going up. defense stocks go up because -- without the -- with the sequester, health care stocks going up at the same time as the big industrials. this is 1983. this is 1992. >> that was a really good year. >> fabulous times. >> scott, what do you make of that? jokes aside. he has a good point. >> i think he does. i tend to say, it's more like 2004. you know, we've got a few good years ahead of us here in terms of especially in equities and it's not a time to be overly

cautious. it's a time to be putting money to work. >> what about you, steve, which year would you pick? scott says more like 2004. what say you? >> i think we're in sort of like somewhere around the mid '80s, light 1980s. we got probably 10 to 20 years of an up move after really 15 years of going nowhere. i disagree with jim. i don't know what tape he's watching, but quarter to date is an example, utilities are down, telecoms are close to down, and all the action has been on those parts of the economy that are focused on economic growth, so i don't think it's a -- on the international side he's right, because we are entering now perhaps a synchronized global record recovery, good economic news out of europe, except for today, and china really hasand again. we like korea, japan, china.

>> we'll wrap it up with this statistical point i learned today. which is that we are above our 50 day moving average in the s&p 500 for the sixth longest streak in almost 40 years. so i think that's what jim has referred to the broader move we've had. but scott and steve, great stuff. big week next week, get your rest this weekend, okay? thank you. >> thank you. >> on deck, you owe us money, by the way. scott not letting you off with the "t" things you did. gold on track for one of the worst months. what happened to the $2,000 gold? we'll ask if the gold run is done for good. >> later on does twit ver what it makes to make it on the street? we'll debate looking back at how some of the other social media stocks have fared since they went public. .

gold is having its worst week since june. straight to sharon epperson, i believe we'll get her later on. gold has been having a tough time. talking about a moment ago, brian, the dow having its second best week of 2013, gold has been having a terrible time as people are also factoring out all the problems in syria and also thinking if the fed taper comes, we could see a stronger dollar as we are clearly seeing has been quite negative for some of the precious metals like gold, silver and others. >> it certainly has been. so exactly why then has gold been weaker than a mixed drink at a wedding. stronger dollar, emerging markets, india's problems or just the fact that gold is

speculative and basically no industrial use. joining us is td ameritrade's jj and restaurant owner jim. >> we still need to get an invite. >> sooner the better. invite now. come on. >> next time i'm in chicago i'll do it. jj, why has gold been awfully soft in the last couple years? >> you know what, brian, you mentioned a lot of really good reasons. there was one other reason i think we have to put in there too and that is when we were at very low interest rates, gold was sort of the competitor with bonds for people to put their money in terms of safety and in terms of return. because let's face it when the ten year was returning 2.5, it wasn't quite as exciting. now that we've rallied up near 3, that's part of it. also, with that we have weakened quite a bit and it wouldn't surprise me to see gold go down and test this 1275, 1280 level of support. hovering around 1300 and that's a big technical level.

i think a lot of the future traders are looking at that level for when we need to go test. >> we're going to go down to about 1270 level in the short term. usually with this debate we get a bull or bear. today we have two bears. jim, you're short gold still as well? >> no. i agree with what jj says for the most part. i believe if you look at over the last four years, realistically there's much less to panic about right now. sure, we have things like problems in the middle east but realistically we always have problems in the middle east. a couple nights ago we priced in -- gold had a decent rally based on syria and people started to take that money off the table and then selling begets selling. we broke through tech technical levels and now the memory of how uncomfortable the gold trade has been since may is embedded in people's head. gold is still a bad play. i like what jj said comparing it to ten-year yields. at 3% the yield on gold which is zero seems bad. >> jj a true story. i know a guy, not well, but i know a guy that bought 200 million in gold buried it in a vault on his property in the

midwest because he was preparing for the apocalypse. >> sounds like -- >> those folks are few and far between these days. >> there may be a person in this -- >> i can't get to it. it's in a vault in his midwestern property. >> more directly, what are we more likely to see first on gold? 750 or 1750? >> well, i want to correct one thing from mandy. i wouldn't say i'm actually a longer term bear on gold. we need to test that level. i think that level will hold up and one of the things that i look at is in terms of gld. a nice way for retail traders who maybe don't follow gold as heavily, right now, you're seeing people buy the at the money puts, 127, 126 in september. what you're also seeing a lot of investors do is out in october and beyond, selling the 122 or 121 puts. not a perfect correlation. that would kind of core late with the 1270 level. i think there is a belief we will hold off there.

sully, to answer your question directly, i think that's a really, really difficult one. how about if we narrow it to a thousand or 1500. i would be more inclined to 1500. >> okay. jim, i want to ask you, i saw an interesting stat this morning and that is that gold ek request i it is, ie the minors, showed the biggest two month net in flow for two years in the month of july and august. i guess at that stage gold was recovering a little bit. people were thinking let's take a look at the minors. what would you be doing with the gold minors? sell them off or is there still an opportunity? >> i don't think there's opportunity and i am small long aui but i'm looking to work out of that position too. the move had been down so big we expected a big move up. you get a higher beta with the miners people wanted to capture that. i was going to say there might have been someone on this conversation in 2008, had a lot of physical gold and two guard dogs and a couple guns too, but i'm not saying who that was.

that with was a bad time and people did have a physical demand for gold. by the way the question about 1750 or 750, we still at the end of the day have somewhat irresponsible central banks. we're going to maybe taper and throw a buck into the jar from $85 billion down to $70 billion, still highly accommodative. i'm not saying that the absolute bottom in gold is going to be put in soon. i mean top in gold has been put in. >> all those gold bugs are pleased to hear it. thank you very much. back to sharon epperson who we located at the nymex. take a look at what's happening with oil prices right now. >> oil prices right now as we're heading to the close here are lower on the session but a lot of traders and analysts are looking to fill some potential upside in oil. we've been waffling at least for the wti contract. u.s. oil prices between 105 and $110 a barrel with a lot of folks just waiting to see what's going to happen next week with the fomc and now that it looks like the syria situation is cooling off, we're seeing back tracking here on oil prices. still the export issue in libya.

there's still also a lot of concern about geopolitical tensions that may erupt at some time so barclay's, a number of other firms, saying there's still an upside bias to the oil price but right now we are going to close lower on the session. >> sharon epperson, thank you so much. still ahead on this fine show, a money manager delivers a trio of what he calls safe energy. down double digits and one has doubled. naming names. >> insult to injury on the jersey shore. first sandy and now this. the massive fire. seaside park boardwalk absolutely devastating. stronger than the fire, and the storm, the latest ahead.

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in colorado a tiny town evacuated after flooding. another day of violent flooding in colorado with days of heavy rain having triggered flash flooding around boulder. forecasters say the heaviest rain should be tapering off by this afternoon but thousands have been evacuated. three people have been killed. president obama has approved

federal disaster funds. >> mother nature wasn't responsible for it, but she certainly helped fan the spectacular flames that tore through dozens of businesses on the jersey shore 24 hours ago. this comes, of course, as the area has been hobbling back to recovery after last year's superstorm sandy ripped piers off and threw them back into the ocean. scott cohen is down the shore and seaside park where i go in the summer, a long time place for friends. i mean it's heartbreaking, scott. >> absolutely. and so brian, you know it well. it's about a five block section of the boardwalk in seaside park that is gone. the businesses basically gutted, some 30 of them, and despite that, it could have been a whole lot worse if the fire had spread farther north along the boardwalk and into seaside heights. and in order to prevent that, they had to take some pretty heroic efforts. the fire we're told behaved pretty much like a forest fire. see some of the pictures from

last night. whipped by 30-mile-per-hour winds and hopping from building to building the way embers hop from tree to tree in a forest fire and that's how they had to deal with it. in addition to the physical damage from the fire itself, there's also the damage for bringing it under control. they actually had to cut a trench, actually two trenches, through brand new rebuilt sections of boardwalk to keep the fire from spreading further to the north. nonetheless, once again, the second time in less than a year, property is destroyed with both economic and sentiment value. >> we saw that burn to the ground last night and finish the job that sandy started, unfortunately. there's lots of businesses up and along this area that are destroyed. three brothers pizza and others that, you know, i frequented. i feel for the folks whose

businesses were destroyed. >> governor christie is talking about what burned to the ground was fun town pier, iconic part of seaside park. in addition to dealing with na loss, they're dealing with the possibility, and they don't know this yet, but dealing with the chance this was not an accident. their are investigators here from federal, state and local authorities who will be looking to see just what caused this. they were busy protecting evidence even last night while they say it is far too early to tell whether there's anything suspicious here, they're not ruling it out. guys? >> and scott, it's clear they haven't ruled it out. when you have the governor in his press conference, mandy and scott, saying does anybody have video, pictures you look at the day, right, you're there now, a lot of wood lying around. a hot, dry day, but you had the prospect of rain later on in the night, where if you wanted to set a fire, you could potentially get help from mother nature, just do the damage you wanted, if somebody did set this scott, it is obvious that they have destroyed many lives and

livelihoods. >> well, and look, we don't want go too far into that speculation. governor christie was very careful to say look, it's not responsible to speculate at this point. but it's standard procedure in a fire of this magnitude that they bring in all of these investigators, including the bureau of alcohol, tobacco and firearms at the federal level and just see what they've got. they go in with a completely open mind. they don't want to rule anything out or rule anything in. they can't even get to the point of origin of the fire until some of this wreckage cools down. >> still looks like there's more to come on that one. thank you very much, scott cohen. >> coming up, we're going to have street talk, naming stock names and why they're moving and beyond big oil and money manager with three unique energy stock picks. >> also, the high-tech way a new start-up wants to change the way you buy your suits.

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friday, "street signs," hello, everybody. why don't we take a look at a big call on verizon. >> big name too moving higher on an upgraded to overweight. price target 53 bucks about five bucks more than the stock is right now.

benefit from the purchase of the vodafone and say hey, we got to reinvigorate sprint and t-mobile and coming back a little bit but think verizon can more than withstand the competitive landscape right there. >> okay. also take a look at what's happening with intel which i do believe at least this morning was the biggest gainer on the s&p 500. getting an upgrade to buy from hold at jeffreys. >> another jeffreys call moving the stock about 3%, 2.9, generous friday. jeffreys raised their target to 30 from 27. that is about 30% higher than intel shares are right now. they cite increased emphasis for lower priced cheaper chips, ie moving past the pc era. >> yep. >> more to tablets, mobile phones. people waiting on intel for a while. >> they have been waiting. look at the one year, 0.1% to the downside. really has done nothing at all. >> trading at all-time high levels back to its spinoff to shareholders back in december of 2000. >> what can stop these insurance companies. health insurance companies since obama care passed soaring.

bank of america and merrill lynch. target raised from 79 to 68, the stock is at 67.55, moreup side than they had and they got to their target price so give them props on that. >> a soaring share price in the form of ul ta salon cosmetics. >> holy mackerel. a lot of 17, 1750, 17.5%. they reported second quarter earnings last night earned 70 cents a share, 3 cents above estimates. revenue and same-store sales above forecast. ul ta shares up about 20% year to date. when up 17.5% right now most year to date gain is coming today. >> okay. finish line. the under the radar stock upgreat from neutral. from piper jeffrey. >> you got it. >> you got it. >> piper jaffray notes a favorable outlook for the macy's partnership. target finish line increased to

21, the problem is the stock is 22. target a buck below where they are right now. still finish line friday. >> upgrade, not really an upgrade. >> is that a good way to end the segment. tell us why again. >> we got to the finish line. our next guest says energy infrastructure plays safe. he likes emerge energy services, linn and innergy. is this where you should be investing your money. let's ask cofunder and manager of york and fellow person from the commonwealth, great to have you with us again. >> pleasure to be back. >> explain why you think these energy plays are safe. >> safe energy plays. because they're not tied to commodity prices. watched oil go from 90 to 110 or in the financial crisis dropped from 140 to 40, most investors can't handle that type of volatility in their portfolio. these are partnerships. u.s. energy infrastructure or u.s. energy assets structured so

they're not tied to commodity prices which is brilliant. produce a lot of income, but you don't get the volatility. >> a couple have done terribly. >> that's why we're buying them. >> okay. >> okay. >> done terribly maybe for a reason or you think those reasons are already out of the way and looking good now. >> can i dig -- >> go for it. >> follow up. >> i want to dig into one of them. linn energy. it's not a household name. >> no. >> but it is one of the most controversial stocks in the stock market over the last six months. lot of -- some people say it's worth huge amounts more than it is. other people say the company has major accounting problems, ignored at all costs. i get the price come down, so you view it as a discounted stock and deal. why own it with so many questions still -- unless you don't have any questions. >> no. we actually analyze the downside and that's the difference between just taking the -- what the street is saying or other analysts are saying and looked at it and said if all the problems that have been uncovered by wall street potential problems, perceived problems as we like to say, the downside was $2.50 distribution.

put a ten cap or 10% distribution, $25 stock. we saw that as the worst downside scenario for linn energy. it has an s.e.c. investigation, barry petroleum, big acquisition which will drop the stock price up. both came under question. this past week, barry game through, looking good. that takes the stock from 25, we think to $40 based on distribution growth where it's coming from. tremendous upside potential with relatively little downside. maybe 25 is kind of a base on the stock where we see it. >> the other one we were referring to is innergy down 45% over the three months. make the case. >> so what's happened here is you have a distribution company, propane distribution, low growth. mlps because of the u.s. energy revolution, asset class growth vote. we increased our oil production by 3 million barrels since the low of 2009. that's equivalent to what kuwait, iraq and iran are

producing on a daily basis. that's our growth rate. new energy frontiers like north dakota, ohio, pennsylvania that are coming on-line and getting to a point here are growing. oil production, natural gas production, pipe lines. what's happening with energy is it's gone from a distribution company propane, low growth industry. >> natural gas revolution with all due respect but what we don't have is a propane revolution. >> they spun those businesses off. the bad news out and now a growth story in front of you. mid stream, focused on pipelines. hard assets, long-term contracts. when you see a growth emerging now in the -- >> they saw the finish line in propane. >> but they're below their target price. >> and that joke never tires. quickly, the last one, we haven't got to yet, emerge energy which has just emerge on to our radar. almost to the finish line. ipoed in may and it has done fantastically up 87% since then.

>> and it's really a pure play on unconventional shale, fracking. for horizontal drilling and fracturing you need 10 to 15 times more component or propellent to stimulate the wells. so what that means is they have a wonderful macro backdrop for demand and most of the rigs are horizontal drilling. let's not worry about macro stories. when we met with management of emerge, we were speaking, 50% capacity, they're not using right now. like what would that donedo if we filled it in at current rates and margins, grow from 2.80 to 4 bucks. this is a growth story in the right area. you're yielding 9% right now and current distributions. we see a $40 stock -- >> there will be blood, ever seen the povy. >> yes. >> if i was a horizontal fracker i would use that video. i drink your milk shake. that's what they do.

hor zoptsal fracking. they go in like this. i'm finished. >> my career too. >> i hope not. >> i want to come back. >> he's from australia. >> he's not. he's canadian. >> by birth, canadian, american by choice now. >> welcome to america. >> good to be here. >> fantastic. >> thank you so much. coming up next, why microsoft wants your old i pads and a lesson on the countries of the commonwealth for brian. >> chaps, social media stocks have been hot lately but have they been too hot? insert a skeptical sideways glance here. first, scott wopner before you drink our milk shake what's coming up? >> taper or not taper. we'll ask fed critic jim grant if he thinks the fed will start tapering next week. who should succeed chairman ben bernanke? and don't miss an exclusive interview with dell fount founder and ceo michael dell. why he doesn't plan to get into the cell phone business and how he plans to cash in on the crowded cloud industry.

all that and much more is ahead on the final and most important and unpredictable hour of the tragts trading day that being the closing bell. to work with someone. someone you feel you can really partner with. unfortunately, i've found that some brokerage firms don't always encourage that kind of relationship. that's why i stopped working at the old brokerage, and started working for charles schwab. avo: what kind of financial consultant are you looking for? talk to us today. ...amelia... neil and buzz: for teaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind... delta is looking beyond. 80 thousand of us investing billions... in everything from the best experiences below... to the finest comforts above. we're not simply saluting history...

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microsoft makes an aggressive push to get people to switch to their tablet. they're offering a $200 microsoft gift card in exchange for gently used ipads or ipad minis. the gift card can be used to buy anything at the microsoft store but they are hoping you will use it to buy a surface tablet obviously. the campaign until the end of october. we wonder what they're going to do with all of those ipads? microsoft may be struggling to gain traction in the tablet market but check out the stock compared to apple up 5% over the last year versus apple which is down 30% over the same time. >> and speaking of apple, preorders on the new iphone start today. the new one called the iphone 5c. john fortt welcome you the c is for color not cheaper because many people saying it is simply not cheap enough. how is the early recognition of demand looking if we have one? >> tough to tell, but the first

model to sell out brian, the yellow 16 gigabyte model. we don't know yet how many of these apple has in stock. it's hard to know if that's good or bad. we can't get a great gauge of supply/demand balance. what we do know in hong kong there's already a wait for certain iphone shipping. in the u.s. seems like all carriers still have stock of all colors. now i did calling around, carriers expect the real game day for them on the iphone to be next friday. that's because this is the first time since the iphone's debut there are no preorders available for the flagship device. that means if you want the 5s the first day you have to wait in line somewhere. also the new trade-in programs at apple, wall street walmart, best buy, amount in an incentive to show up and swap out your phone for an effective discount. one looming question how the trade-in programs will influence this process. tends to be early adopters and brand loyalists which show up on day one. probably have an iphone already.

i think those people are more likely to want a 5s and more likely to trade in. lots of debate about whether this trade-in thing is good or bad. has the potential to be good it will allow early adopters to upgrade easier and keep the free hand me down phones out of circulation. we'll be on the ground on friday and check it out for sure. >> i wanted, john, get your take to clear something up. i keep saying it's a $550 phone. people say it's 99 bucks. viewers writing in. it is $99 in america with a contract. the problem is we are one of the few nations that uses post paid contract phones. most of the world has to buy phones at full contract price, full price, right, because they do prepay. that's why we keep calling it the 550 phone? that's right. you're paying 550 whether you know it or not. even if you're paying that 9 bucks up front. like going into the car dealer an financing the thing and thinking oh, i'm only paying 99 bucks for this car. you're paying full price just

over time. >> all in the marketing. thank you very much. john fortt. >> are social media stocks worth adding to your portfolio? >> later, brian is getting behind the wheel for a custom suit. we'll explain that. nascar is ab.out excitement but tracking all the action and hearing everything from our marketing partners, the media and millions of fans on social media can be a challenge. that's why we partnered with hp to build the new nascar fan and media engagement center. hp's technology helps us turn millions of tweets, posts and stories into real-time business insights that help nascar win with our fans.

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all right. this is cool and just in. just minutes ago united airlines came out saying they will honor the tickets they accidentally gave away for free at giant discounts. may have heard about this. somebody made a mistake, tickets go for $0, some of them cheap, all of a sudden people took to social media the word spread like it does, now airlines sometimes don't honor these mistakes, united flying the friendly skies, honoring the tickets. we will give a shout out, kudos to united. >> indeed. unless you've been under a rock all day you probably heard that twitter has filed for an ipo. the big question now, will the social network and its 200 million users be a hit on the street? seema mody here to look back at how other social media stocks have done since their ipo. >> mandy, it's no secret that of late, social media stocks have

been on fire. the global social media etf up roughly 50% this year outperforming the s&p tech sector and not to mention the overall markets. but it's taken some time for wall street to wrap its head around the concept of social media. ability to monetize mobile. very similar for pandora. shares were down 18% in the first three months of trading due to a slew of downgrades and disappointing earnings. groupon had a first day but quickly erased gains, losing 86%. one of the concerns on the street is groupon's business model. that was then and this is now. facebook, pandora, groupon,

double digits around growth but key is mobile. what does this mean for twitter? many capital venture firms says wall street's recent appreciation for how broad social platforms can generate meaningful revenues will help twitter when it lists on the market. >> seema, thank you. will twitter's ipo groupon is up 140% year to date. tell us why there's not just a mini bubble in these names right now. >> the hottest thing for investors on wall street is basically social and mobile. that ties into the move towards consumption of media on phones and tablets. you know, twitter plays right into that. is actually perfectly positioned for that.

i don't -- i don't necessarily argue there might be a bubble there. when you're looking at where media is going and how it's consumed, you could make the counter argument there's not a bubble at all. >> twitter has the benefit of learning from the mistakes we have also learned from facebook's ipo. they can try to avoid some hype that was in the leadup of the facebook ipo that led it to be trailing. >> there were some things that happened in facebook's ipo, beyond facebook's control. yes, twitter is trying to do this as quietly as possible. when you're on the cover of "new york post" when a cnbc does a prime time documentary about twitter, it's hard to be low profile about it. >> which is on tonight, by the way. social and mobile, i was thinking, mcdonald's should bing that. in the car, mobile, you're in the car with your family talking. social and mobile. point well taken. what is twitter? why is everybody on it? why are they confidential?

show us your numbers. >> the best way to look at twitter to a mass audience, it's a broadcast medium. it's basically a way you go for a l >> it's a news wire. >> yeah, that's another way. >> why is it valued at $10 to $20 billion? >> people are having twitter open while watching tv. if you see what they're doing with promoted tweets, from a business model perspective, they're not only using the second screen to tv for content but for advertising as well. >> in the way we, mass market, made facebook, we the mass market are also making twitter. so what degree do you think twitter is going to follow facebook's lead and maybe set aside, 20%, 25% for the individual investor, retail investor out there? >> i think there's so much attention around this ipo. there was so much attention how facebook did it. there are a lot of lessons to learn from facebook.

you'll find innovative ways they're going to try to do this. we'll see. a lot of things yet to be determined. >> as brian says, when it's right there on the front page of "new york post," everyone wants a piece of it. we'll wait and see. tonight, you can go inside twitter and see a cool documentary "the twitter revolution" at 8 p.m. eastern. up next is a custom fit closet on wheels. you really love, what would you do?" ♪ [ woman ] i'd be a writer. [ man ] i'd be a baker. [ woman ] i wanna be a pie maker. [ man ] i wanna be a pilot. [ woman ] i'd be an architect. what if i told you someone could pay you and what if that person were you? ♪ when you think about it, isn't that what retirement should be, paying ourselves to do what we love? ♪

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forget about food trucks for a moment. what about a closet on wheels for some really cool suits? we have a burgeoning trend. this is mobile. food trucks using 3d technology. mike and carlos, thank you for joining us. i got to climb in here and do some stuff. quickly, tell us about your business, carlos. >> yeah, we're actually -- we started a couple years ago. two years ago, mike was in college. he actually did a custom suiting company. over time, we actually figured -- we tried to do this online. didn't work out. we figured we wanted to make this a lot easier so guys could go and touch the fabric, making it extremely convenient. we came up with this idea. >> you make it so convenient, i

believe once a week you park in wall street, park outside jpmorgan with lots of guys who want a custom made suit. your sales are -- how are they doing, tripling? >> it's been great for us. first of all, it's more convenient, like you mentioned. we drive to you. you step down from your office, you get scanned in a couple minutes. that's all have you to do. the process has become a lot more personal where we will actually assess as to what fabrics look good with what? we can get a good accurate scan of your body -- >> and you have high quality fabric. i'm holding some here, australian wool, costs $400,000? >> yes. >> depending on what? thread counted super 100s to super 180s. all our wool is from australia, the best in the world. >> i won't fight that. now, i got to do this. you're cool. you are in your skivvies.

you have a curtain. no privacy issues. you scan the body. i'm wondering, what's going to happen to my grimace-like image. is that safe? you're not selling my waist size to anybody? >> not really. i live in shanghai. once a scan is sent to me, we sit down with tailors. once they get your scan, we look at your measurements. we look at the way you stand, the way you hunch, the way your stomach goes. it's as if you're standing in front of the tailor. that makes it so accurate. >> what happens? you say it's accurate but what happens if that suit comes back and brian puts it on and it's tight? >> i can't wear those pants. >> we have 100% perfect fit guarantee. low remake alternate ratio right now. you doesn't fit, we will remake it. >> you're creating a new market. carlos, thank you very much. mike, real pleasure. i can't wait to see the suit. >> you'll be happy. >> i can't wait for women's wear

version. thank you for coming over. >> good luck. hey, everybody, beautiful friday in new jersey. hope it's great where you are. >> stay safe. see on you monday. "closing bell" is next. >> we enter the final stretch for the week. i'm marie bartiromo at the new york stock exchange. closing out one of the best week of the year. >> best week of the dow since january. i'm scott wapner. here's what's coming up on today's big show. all of this ahead of the big fed meeting next week. the market right now, well, pretty good week. as i said, best week for the dow since january. it's been an unexpected run. many not seeing september getting off to this kind of start. >> we have the two-day meeting next week from the federal reserve, 17th and 18th. all the debate is going to ramp