go long india for 20 years but instead stick with jc penney short. >> that's your best idea? >> that's -- i love that idea actually. >> great. >> it's been working. >> abbv, i like this one. buying the calls. >> there's more fast at 5:00. have a great rest of the day. power starts now. >> we welcome you to "power lunch." we begin with a major developing story that our eamon javers broke possible market trades ahead of the fed's decision. eamon is in washington now with more on the story. eamon, over to you. >> hi, sue. here's the situation as of right now. cnbc has learned that the federal reserve is contacting certain news organizations to discuss the rules and procedures surrounding the federal reserve's lockup room, particularly the lockup room they held on wednesday of last week when the fed released its decision not to taper. that decision surprised the markets and set off an instant wave of trading.

we're looking at millisecond level trading here and the question is whether or not an unusual pattern of trading indicates that information left that lockup room before the stroke of 2:00 on the atomic clock as was scheduled. let me walk you through graphics here that detail that unusual possible trading. starting with the mini futures. this is e mini futures measured in milliseconds after 2:00. the blue vertical line on the left side of your screen that's 2:00 exactly. this has to do, believe it or not, with the speed of light. these are tradeded in chicago. it takes about 7 milliseconds for data traveling at the speed of light to leave washington, d.c., and get to chicago. the vertical yellow line there, that's the 7 millisecond line. look what we see in between those two lines. we see trading in the emini starting to sky rocket up before the 7 millisecond speed of light travel time to chicago. the question is, how did that trading happen? again, look in the gold features. we see a similar pattern here.

gold, blue line on the left-hand side, that's 2:00. this is measured in milliseconds. 7 milliseconds is the vertical gold line there and what we see in between those two lines, is a pattern of trading happening before the speed of light travel time to chicago from washington, d.c. the question here now is, was this information somehow in chicago at the same time it was in washington, d.c. did it get to chicago, did it leave washington, d.c., before 2:00 p.m. did it somehow leave the fed's lockup room is the question that the fed wants to know the answer to. they are contacting news organizations and discussing with them the rules surrounding that lockup procedure. the fed has not told us which news organizations in particular they are contacting and we're working to find out on that right now. sue. >> eamon, stay withes. we'll bring in steve liesman and simon hbo hobbs for power lunch. you're the go-to guy when the procedures come up.

can you walk us through the procedure in what you have to go to once you get into that lockup room. >> we sign some document that says we're not going to disclose this before the embargo time. once do that. you go in at about 1:30 or so, somewhere between there, they lock the doors at a quarter to 2:00. at about ten of they give you the statement, you read it and take notes on it. we're all -- if we're on wi-fi we're connected through the fed system into that's my question, how do they control that. >> at two minutes before, they escort you out to -- tv reporters out to the camera locations and you're only allowed to say a specific day of the menu. food from the menu that day to give a sound check and only tell you that just before so you can't say in code to the people ahead of time. >> i see. >> if i say check one three four it's there. you just have to say the menu or that's it. at 2:00, you're then allowed to

give the statement. >> is there a fed official in the lockup room with you at tall al times. >> several, three or four i believe. >> do you have to surrender your electronic devices. >> you do not. >> the wi-fi goes into the -- through the fed. >> the communication should be through the fed at that time is my understanding. >> can i ask a question. >> simon? >> steve, you would never do this. you would never do this because you are an honest upstanding man and you remember cnbc's team but could you take a handset in there and text me no taper before that decision came out. >> i don't know the answer to that, simon. i never tried. so i don't know if i could do that. >> sounds like it might be possible. >> i don't know. all we've ever done is connect through the fed system there. their wi-fi they provide us. i've never been in the locker room and looked at my cell phone to know if i could transmit over that. >> i'm surprised they don't take the electronic devices away. >> i wouldn't want to judge what they would do. >> of course not. >> and --

>> that's not what we're doing. >> there is a cad dre of reporters that work for the fed and a lot of trust. we get embargoed material. we're careful with it. >> more often than just that decision? >> right. more often than that decision. it's a market based security system which is that if you mess up, you do not get on the list next time which is really debilitating for a news organization. >> exactly. >> guys, if i could -- >> yeah. >> let me bring in eamon here. you have reported now, i don't know if this is the third or fourth time where you've looked at charts and realized you're raising red flags because we can see by the trades going through. do you get the feeling this is one or two problems or do the people around you believe you have an endemic situation here? >> a massive collision of technology. what's happening with speed of light, technology and millisecond level trading these charts which were provided to us by nanax and an expert there

named eric huntssayer show the millisecond level trading and you see that before we in theory should see it, before the information could have traveled at the speed of light to chicago. what we're dealing with is systems of information released that were designed in the prespeed of light era that are crashing with this speed of light telecommunications capabilities and enormous amounts of money on the line there. >> why should the guy, if it matters, should the guys in chicago actually be 7 milliseconds behind? my guess is a news organization would have an argument we're releasing it at 2:00, as is everybody else, but we're making it so our people can get it. now i understand that -- i guess the prohibition, i'm not exactly sure, it shouldn't leave the lockup room before then. >> right. >> but there's no implication here as i understand it that the information got out before 2:00:00 stop me when i get to the millisecond point there. >> on the east coast, exactly. >> what we're dealing with is as

a potential speed of light arbitrage trade where some in chicago because they subscribe to data feeds as a hypothetical, that give them access to this information at 2:00, have that information now before other people in chicago who are waiting for the pokey old speed of light to bring them that information 7 milliseconds later. >> the question that -- >> so governments are struggling with here. >> means dollar signs. >> sort of the meta physics of the space time contin one is when is information considered to be public. how far down the pipe does it have to be before it's public information and it's fair game tore people to act on it and execute trades. >> working through this, i was thinking in my head they obviously know that the trades were placed because we have the trading. so -- >> right. >> i would assume they can go back and find out who placed those trades. >> right. >> and what news organizations those traders or companies get their information or their feeds

from. >> it leads you to a very direct series of questions that should yield an answer pretty clearly, absolutely. i think the traders themselves will say, look, none of this is done by human beings. it's a black box. the speed of light cable that goes right into the black box which executes trades without any human being weighing in on it because a human would slow the process down. they're saying we're just waiting for the information to come in, when it comes in we trade. >> picking up on simon's question which is could somebody -- does the computer read no taper and it's pramds to make that trade inside that 7 millisecond window? it's possible to do that? >> that's is -- that's one of the questions here. what exactly the algorithms are reading and what is being sent. in theory it is possible to send a signal that says the taper decision was thus and so, the computers read that decision, analyze it and execute trades all in less than the space of a human eye blink. >> guys, i have traders standing

by here who are nodding who we're going to bring on if in a moment. you cracked it in their view. >> they'll know this better than i would, that's for sure. >> this is a complicated subject. rick santelli, we have the bond market active today as well. >> well, we just completed a 33 billion auction of two-year notes, the grade c-plus. the internals, the bid to cover was 3.09. now the ten auction average is 340 but the trend has been much smaller bid to covers. the four auction average. the yield point 348 was through and on the sunny side lower yield higher price but c-plus, less aggressive demand as depicted by the bid to cover. sue, simon, back to you. >> thank you very much. if you're just joining us cnbc is reporting $600 million of trades may have gone through milliseconds before they might have done on the last release of fed information.

joining me now, ababigail, technical strategist with the c port group and cnbc contributor and ben willis, managing director with albert freed and company. you you were nodding as you heard the analysis we were listening to. recap what you believe has happened here. >> every major news organization has a data feed machine readable only. that's how the algorithms get their data and read it and react in milliseconds. the point was made, it takes a human eye 300 milliseconds to blink an eye. it happened that fast and the question remains, as steve liesman it touched on, once the information is released from embargo, was it released from the geography of washington or can it be released from another place in the united states and that's what this is going to hinge on. the belief, the day after this happened, this was released from a place closer to chicago than washington. >> and to be clear, this is how the exchanges these days are making their money. they're putting preferred

clients physically close sore they get information. >> called trade location. >> otherwise, they rip a lot of the profitability out of it and that's the way they have found to make extra profits, correct? >> i think this is not all that surprising. there's been evidence of this sort of high frequency trading off of firms putting their servers closer to other data releasing organizations. i remember watching last week and i was watching gold in particular and it seemed to spike up just slightly before the announcement. i don't think this is so surprising. what's more surprising to me, just to change the subject slightly, is the market shocked the no taper decision because gold had recovered well prior to the no taper decision. the dollar had dropped. so i think that that's more surprising to me. >> simon, if i can jump in here, that market shock is ironically what allowed there to be a huge trading opportunity here, because those people who had analysis of that decision, knew market shock was about to

happen, the computers did, and could foresee the signal would be a huge buy signal. see the buying happen within a millisecond. they buy everything across the board, every asset goes up and the reason is, because it was such a surprise and that's what provided the opportunity. any time you have that kind of delta between expectation and reality there's an opportunity for people to make money in a millisecond or two. that's what we're looking at too. >> the location argument is one that goes on with companies that want that edge the way they make their money is edge so they move their computers closer to an exchange, closer to wherever they think the news is coming from -- >> into the exchange. >> or the exchange. >> sometimes, but a lot of the hedge funds are down the block from the exchange. they can do it both ways. my question to you is, that news is only released from the fed lockup room in washington, correct? >> yes. that's the only place where it should be available. >> so ben, that's -- >> inside the locker room. >> that's the curious part about all of had this. i buy the location argument totally if it was simultaneously

released from some place closer to chicago. but if it's only released from the lockup room in washington, that complicates the situation. >> eamon, how do they get it on the east coast? say in new york, for example? >> well, if you look at some of the work that nan next, the market analysis firm has done, they also see the speed of light differential between d.c. and new york and they also see trading to their mind should not be possible at the speed of light in new york based on the differential between d.c. and new york. much smaller space of milliseconds between d.c. and new york physically closer and the telecommunications capability between this city and where you are standing is much better. the question is, you know, how was this information able to apparently travel faster than the speed of light. unless somebody had a time traveling -- >> unless somebody got it wrong. >> time traveling delor yan this should not the be possible. >> we knew it was a technological arms race. thank you all. we have to move on.

we have breaking news this time within technology. cnbc's john fortt is in san jose. john? >> simon, intuit is teaming up with square on payments technology. intuit, $19 billion market cap company that has turbo tax for taxes as well as quickbooks for small business payments. what they're trying to do here is position quickbooks, the accounting software, as more than just an application as a tech platform for small business. they tell me they're going to open up their apis a lot more and allow other small business software and solutions provider to hook into it. this partnership kicks off on the 19th of november. intuit will continue to offer go payment, its credit card swipe technology position offering more for service providers versus square strength which is in retail locations. it's interesting, jack dorsey, hinted he might push square software into quickbooks territory, perhaps this move is meant to blunt that. i will have intuit ceo brad

smith exclusively on "fast money" today. they had an investor day here today in silicon valley and that's where we'll be. back to you. >> thank you so much. look forward to that. to dominic chu for a market flash. >> shares of professional site linkedin getting a boost after analyst at evercorps partners boosted their price target to 280 from 250. strong goes in its domestic jobs posting business and better management outlook is behind this particular boost. the stock is just about $9 away from getting back to the record high levels it hit, sue, earlier this month. back over to you. >> thanks so much. to earnings now, and two of the nation's biggest home builders out with their results. first up, kb home, profits soared from a year ago topping estimates. the company reporting double digit revenue growth across its home building regions. the shares have been on a wild ride this year, up almost 8% at

1836. rival linar out with earnings. the number three player selling more homes at higher prices. revenue topped expectations. orders for new homes rose 14% and lennar says the long-term outlook remains extremely bright. shares in today's trading session last trade up 6.5% to 3678 but the stock is down 8% this year on a whole. jim cramer will speak with lennar's ceo tonight on "mad money" at 6:00 p.m. eastern time. >> earnings at both of those home builders were helped by rising prices. today we have new data showing home prices continue to rise, but a little bit slower pace. diana olick is on the real estate beat for us in washington. diana. >> well, sue, that's right. for existing homes, not newly built homes. take a look. prices in the nation's top ten and top 20 cities in july rose 12.3 and 12.4% respectively from a year ago on the s&p case-shiller index.

this is a three-month running average. you have prices going back to may in that reading. all 20 cities positive returns, but 15 out of 20 showed gains slowing. that is likely due to higher mortgage rates and the fact that huge price gains in some local markets were simply unsustainable. robert schiller one of the creators of the index said on cnbc this morning, that some markets were, quote, bubbly. look at las vegas, san francisco and los angeles all up over 20% year over year. meanwhile lennar and kb homes jacked up prices 16 and 23% respectively. kb says it's because their strategy is to move into higher priced markets. still, the premium for a newly built home over an existing has jumped from below 10% in 2006 to around 40% at the beginning of had this year. that according to capital economics. that spread is going to have to narrow given higher mortgage rates. plenty more on line, realty check .cnbc.com.

>> chrysler is set to list once again on the new york stock exchange. it's a victory arguably for the company and for manufacturing in this country. phil lebeau is live in des plaines, illinois, just north of chicago. over to you. >> simep, this is one of the more unusual ipo filings. i've talked with a number of people in the auto industry and almost all of them say the same their. they're skeptical this will end up with chrysler having its stock listing. the ipo filing and details to keep in mind. it's for up to $100 million and that's the initial listing although many believe it could go higher than that. there's no pricing or number of shares slated for the chrysler ipo. but here's the huge issue, it all comes down to the chrysler stake and the value that is being placed on the stake that veba owns that fiat would like to buy. veba puts that 41% at $4.27

billion. for sergio markon, he has a standing offer to pay veba $6 billion. he would like to pay a lot lower than that. chrysler, also says that fiat could end the partnership with chrysler if this ipo is unsuccessful or in the future the company deems it needs to pursue other options. fiat needs chrysler because it needs that cash flow to expand its very weak in asia and at the end of the day that's why it wants to buy the 41% owned by veba. back to you. >> nicely explained. thank you, phil. >> snap on tools having a good year. the shares up almost 30% so far this year. its ceo joins us to get his outlook for the company, the budget battle, economy overall and fallout from health care reform. lots to talk about when we come back on "power lunch." something you really love, what would you do?" ♪ [ woman ] i'd be a writer.

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provider athena health, downgraded the stock from a market perform to outperform. while athena still has one of the best practice management and medical records products on the market there's more competition in the business. they also cite slowing growth for booksings at athena. back to you. >> carnival's q3 numbers sinking. the largest cruise ship operator reporting earnings down 30%,

slightly better than the market expected after a brutal 18 months of bad publicity. the company is now cautious on what ships will yield financially through the first half of next yearp. but with the last weekend's writing of the "costa concordia" off italy and the $700 million budget to refit power systems so fewer tips are stranded at sea carniv carnival's ceo promised me on cnbc that the business will be back. >> we learn from every event and move forward to ensure that the guests are comfortable, even in an event that some rare thing happens such as loss of power on a ship as happened with the "triumph." we've learned from that and taken many steps to improve our ability to keep guests comfortable in such a situation and to make sure it doesn't happen again in the first place. >> let's see if we can find out how on edge corporate america is about those concerns and what the fed might do and the possible government shutdown.

one company that usually does quite well despite economic turbulence is the professional tool maker snap on. the stock has done very well so far this year. and the company has paid uninterrupted and unreduced quarterly dividends since 1939. joining us from chicago is chairman and ceo. welcome to the program. >> glad to be here. >> how is business at the moment? how would you gauge the recovery? >> i gauge the recovery, if you want to think of the recovery you can think of it as mixed in some ways. it's moving forward of course, but snap on call os on customer who perform critical tasks and we call on 300 small garage shops and repair companies across the country and that market is robust. i was at a convention of our franchis franchisees, 3500 who do this calling, sell to these people and they couldn't have been more

optimistic. that group is very, very positive. >> and what's it like all the way through the recession, i mean, because arguably it's quite a defensive area, you're fixing cars rather than buying new ones or is this new? is this new optimism on your part? >> well, i would characterize this. is that because of the criticality there was always good business in the repair shops. we said during -- but our people were affected, those customers were affected by the bad news they were seeing for breakfast so they're buying short payback items like wrenches and screwdrivers and power tools and small diagnostics but they stopped or reduced their buy of bigger ticket items. now, i think they're paying less attention to the bad news for breakfast and they seem optimistic. >> interesting. where are you on this debate about manufacturing in this country? i mean, today boston's got a report out saying ceos are thinking of, thinking of bringing back some of the manufacturing to this country.

but despite all the hot air it doesn't yet show up in the monthly employment report. what is your view in i think i'm right in saying you manufacture 80% of your tools in this country? >> we -- 80% of what we sell off the trucks we manufacture right here in america and the reason is, is we use the one inalienable advantage that american manufacturers have, proximity to the world's greatest market. we provide a wide range of product and we provide it flexibly on time to the market. we also sell in other markets like china and europe but we manufacture in those markets for those markets. that's the snap-on model and it works well. >> great to meet you. thank you very much for your time. the ceo of snap-on. thank you. will we see a historic handshake between president obama and iran's new president? michele caruso cabrera is live at the u.n. michele? >> hey there, sue. president obama spoke earlier today, president rowhani of iran

speaks later today. are we on track for a de tant and if we are, what does it mean for the thousands of american citizens waiting for compensation after being victims of attacks, terrorism attacks, paid for by iran. that story coming up about when "power lunch" continues in two minutes. has it's ups and downs. seasonal... doesn't begin to describe it. my cashflow can literally change with the weather. anything that gives me some breathing room makes a big difference. the plum card from american express gives your business flexibility. get 1.5% discount for paying early, or up to 60 days to pay without interest, or both each month. i'm nelson gutierrez and i'm a member of the smarter money. this is what membership is. this is what membership does.

president obama speaking before the u.n. general assembly in new york. iran and its new leader one of its main topics. >> we are encouraged that president rowhani received from the iran nan people a mandate to pursue a more moderate course and given president rowhani's stated commitment to reach an agreement i'm directing john kerry to pursue this effort. while the status quo will only deepen iran's isolation, iran's commitment to go down a different path will be good for the region and world. >> it does bring up a lot of questions, will the u.s. and iran finally enter direct negotiations? will president obama and ha san rowhani shake hands signal a further easing of tensions. both were expected to attend a u.n. lunch today. that's developing as we speak. what happens to all of those americans suing iran over those ties to terrorism. our chief international correspondent michele caruso

cabrera is at the united nations. michele? >> hi, sue. as the u.s. has pursued punishmenting economic sanctions against the government of iran, at the same time thousands of u.s. citizens have pursued compensatory damages for being victims of iran nan sponsored terrorism. so far they've been awarded $7 billion by u.s. courts. the hard part has been getting paid. those two efforts dove tailed last week when a federal judge ruled the feds could seize a 36 story office tower in one of the most expensive parts of new york city which they said was a front for funneling money to the government of the iran. if and when it is sold after the appeals process has run out it could be worth more than a half billion dollars. and what is a rare occurrence, the prosecutors say the proceeds will go to the victims of terrorism this is a big departure for the government. in the past the white house in particular, regardless of who

was in office and what party, have actually fought against these compensatory awards because they say it interferes with the executive branch's ability to conduct foreign policy. we have to see if this policy remains in place if and when negotiations begin. now, the vast majority of the $7 billion that have been awarded have gone to the victims and their families of the 1983 bombing of the marine barracks in beirut which killed 241 servicemen. under u.s. law each immediate family member of the service members is entitled to compensation. the reason iran is considered responsible for paying that money is because they are supporter of hezbollah and hezbollah is believed to carry out that attack. as you said, secretary kerry will be meeting later on this week with president rowhani and other high members of the iranian government. what are they going to talk about when it comes to these compensatory damages, because lawyers involved in this process say, they will absolutely be a part of the negotiations.

back to you. >> very complicated situation, michele, thank you very much. so what would an iranian olive branch mean for oil prices. the country accounts for about a million barrels of oil a day right now in the global market. sharon epperson is at the nymex and has details on that. >> we're looking at oil prices drichtsing lower right now as traders await iranian president rowhani's comments and speech later this afternoon and more important, the talks that will occur later this week over iran's nuclear program. clear view energy analyst kevin book has come out with three possible scenarios on the impact this could have on the oil price. and the first one is the bullish case. the bullish case is keep in mind we've seen sanctions hit iran pretty hard, already taking about half of the exports off the table in the last two years or so. if there are additional sanctions, which would take another 1 million barrels per day off the table, that could certainly cause brent crude

prices to skyrocket. he sees the case at about $116 a barrel at the end of next year. then the base case, the sanctions continue as they have. there are no additional sancti n sanctions and by the end of the next year we could see prices near where they are right now, around $106 a barrel. here's the bearish case and the one that kevin book says is most likely to occur if we do see negotiations are successful. if that happens and we get 1 million barrels per day back on the market, by the end of next year, we could see brent crude prices significantly lower, as low as $95 a barrel by the end of 2014. back to you. >> all makes for lower prices at the gas pump. thank you. breaking news, let's get to kate kelly at hq. >> simon, i've learned that a very widely anticipated mortgage lawsuit or settlement between jpmorgan and the department of justice is not likely to be resolved one way or the other today. a spokesman for the u.s. attorney's office in the eastern

district of california tells me there will be no announcements today on the subject. that group along with other prosecutors had considered filing suit against jpmorgan over historic residential backed mortgage securities as elle as today but we're told by multiple sources that settlement talks between jpmorgan and the government have resumed after hitting a snag over the fine and other potential issues and it could be a matter of one day or multiple days before we hear one way or another simon how that will be resolved. still waiting for further detail on whether jpmorgan will fight this or agree to terms. >> so are we suggesting jpmorgan is thinking about stepping up to the plate to try to prevent these coming to court because it's so swamped with them at the moment, kate? >> simon, i think there is a bit of fatigue over at jp morgan in terms of all the legal issues and i think executives are keen to settle had things in what they call a reasonable way. they want reasonable settlements and i'm told that the board has

authorized the executives to fight any sort of case where they don't think that the either amount of money or the admission of wrongdoing if that's an issue seem fair and reasonable according to the alleged wrongs. >> just a billion dollars on last year's alone last week, we'll leave it there. let's go to the bond market in chicago. rick santelli tracking the action at the cme. over to you. >> thank you, simon. we just had a two-year note auction. tomorrow will be five followed by sevens. didn't have a huge effect on the market. the effect in place since last wednesday. rates moving down. 24 hour chart of fives and tens. each down a handful of basis points. more noteworthy these are six-week, two-day low yields should we close everything based on closes. you can look at that chart of 10s going back that far. the dollar index if you clip that same date, you can see it's mostly been on the downside. light positives for the dollar today but for the most part, it really is bumping along the bottom of a well established support range. simon, back to you.

>> thank you very much. in many parts of the market the great unwind after the fed surprise last week continues. gold is closing now, sharon has the action back at the nymex. >> simon, the third straight day of losses we've seen for gold. gold prices closing down about $6 right now at 13.21 an ounce and the fed is a lot of the reason why we're looking at what we're seeing here not only in the gold market but also in silver and copper. also low on the session. traders are watching iran's situation carefully as well and they will be listening to the comments from rowhani this afternoon and seeing what the talks bear out from the later in the week. that could also have an impact on what we see here in the precious metals market. back to you. >> thank you so much, sharon. >> we have more market coverage straight ahead. the markets holding on to a modest advance in today's trading session when "power lunch" continues in two minute's time. the dow up 22, s&p, and a nice half a percent gain in the nasdaq. my customers can shop around--

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it is time for the power rundown. joining us simon and dominic chu.

guys, you all know i'm a rabid football fan and dom, you are as well. >> i am. >> i don't know how you feel about u.s. football. european football is probably more your game, is that a correct read or in tnot? >> actually rugby is a better game but don't worry about it. >> that doesn't fit into the power rundown. london may get another football team, not the european kind. the national football league in the states wants a new team in london. do you think there's enough demand, enthusiasm, passion around american football for that expansion? >> as i read the article wembley stadium isn't doing so well and thought it might get a bit of nfl's money the there. i would have thought if it was the nfl's point of view to expand to asia rather than some small island off europe that has soccer and rugby but i know nothing. >> it went that long ago, that many years ago there was an nfl europe. the london monarchs and scottic

claymores, they didn't do too well in terms of a franchise or a league so we'll see what happens here. >> there is a game here this weekend, i have friends going over from milwaukee. >> and my niners play there next month. i'm looking forward. >> we'll keep track of the story. new york attorney general eric snyderman is cracking down on phony on-line review companies. he set up a fake yogurt shop in brooklyn in a sting operation to nab those writing false reviews. i mean, i've often wondered how you can make sure that the reviews are legitimate and apparently in this case they were not, simon. >> i find it astonishing that eric is able to have such long tentacles he's dealing with reviews written in bangladesh and eastern europes i hope the fines cover the cost of people employing to set up fake owe curt shops. >> we're talking about what's happening in the city f you use yelp, seamless, any other site,

google local, i mean, the reports are that they were paying freelance writers anywhere from a dollar to ten dollars per review to kind of put them up there and make them neutral slash negative to they would seem more legitimate. >> fool people for thinking social media is something it's not. >> i think that's an interesting point and needs to go back to buyer beware. if you're wondering whether something is good, go back to a friend. >> or try it once. >> a closed community like angie's list. >> a closed community. move on to disney, changing its policy for the disabled. disabled guests no longer allowed to cut in the lines. they did this because so many people were basically hiring other people to come in and basically circumvent the line. it's a delicate dance, is it not? there are, for instance, a lot of children who have disabilities and they can't wait in line for a long time. disney is going to give them a

pass. almost like the fast pass where they can come back at a specified time an get on to whatever attract she wathey wan to get in. >> that's the key here. this is such a delicate subject. what you're talking about is the abuse of this kind of privilege to be able to hop the line and if you've been hopped in line you know that kind of seething feeling that you have. but here's the thing, they will get appointment stickers, appointment passes like you said, so it's not like they're getting cut out completely. had they still get preferential treatment, they have to come back at a certain time for their appointment to make good on their view. you can't just hire -- there were reports you could hire somebody who was in that kind of a situation, and then have a family join them on that line and this kind of prevents that from happening. >> final word, simon. >> that's what they have been doing. apparently they have been hiring out children with disabilities for the day in order to get their family through. i mean, i'm just amazing that the -- that disney didn't get more involved and go actually

i've seen you here three times this week, are you on hire to these families, you're banned, but they didn't. >> they didn't. they decided to go this way. we'll keep track of that story as well. ramifications for everyone involved. thanks, guys. appreciate it. a major battle brewing between one of the nation's biggest unions and its workers and startling new numbers on the retirement savings gap between men and women. that's coming up next. ♪ ♪

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[ male announcer ] time and sales data. split-second stats. [ indistinct shouting ] ♪ it's so close to the options floor... [ indistinct shouting, bell dinging ] ...you'll bust your brain box. ♪ all on thinkorswim from td ameritrade. ♪ women from younger generations appear to be taking less of a back seat in retirement planning when compared to their older counterparts. that's one of the new findings of fidelity's biannual couples retirement study. this time around the survey found the gap between men and women on investment decision making is beginning to close. 19% of women claim to be the family's cfo when it comes to long-term retirement planning up from 9% just two years ago. despite that closing gap younger generations are lagging behind when it comes to retirement

decision making. >> gen y women are worse than women overall and baby boomer women in terms of making those decisions and being a true partner. they need to have a better understanding of the financial issues in the household and the decisions being made. >> only 45% of gen y women between between 1979 and 1988 i kent dentsfy themselves as a decisionmaker. for retired women it's over 60%. the top advice by boomers to younger jep ragss make all the financial decisions together as happens in the herera house. >> actually it does. thank you very much, simon. the co-founders of honest tea want you know you can be honest in business and come out on top. seth goldman penned the best seller "mission in a bottle the honest guide to doing business differently and succeedsing." the two tell honest tea's story

in a pictorial form of a comic book. seth joins us now and he's the ceo. nice to have you here. >> thanks. good to be with you. >> it is a clever way to tell your story and very entertaining. it's an easy read. i can see why it's a best seller. but you're no stranger to doing things on an ethical basis. you were with calvert funds for a while. social responsibility has always been a part of your being, correct? >> that's really it. to me business can be a wonderful vehicle to make change happen. it can be the most powerful vehicle. that's really what i'm about. >> you know, coke had a large stake in your company and then eventually you did sell out to coke. or not sell out. that's the wrong word. you didn't -- >> thank you. >> especially with you it's the wrong word. >> coke bought? >> they bought in. >> but in the comic book you really illustrated in a very interesting way the decision making that went about when you were trying to decide whether or

not to allow coke to take as large a stake as it did. walk me through that process. >> sure. well on the one hand we had our personal aspects where we were in life and my co-founder barry was older and thinking this would be the right time in life to have a liquidity event. i was feeling we're just getting our momentum and just seeing the big opportunity to build the brand. but what decided where we made the decision was about the mission and we had started a business that was really about offering a lower calorie drink, organic ingredients and fair trade ingredients and we realized to really make a difference, we needed to get scale. and that's where the opportunity to partner with coca-cola tilted the balance. this is our chance to take this to scale. >> and you certainly have done that. very quickly do you think that the rest of corporate america or more of corporate america is seeing the fact that you can do business differently and succeed and be profitable? >> absolutely.

because that's where consumers are headed. and as we all know when the consumers are going there, the corporations will follow. and it really is the job of the entrepreneurs to help commercialize these ideas an take those risks and the big companies will invest. >> thank you. a lot of breaking news this hour but we appreciate having you here. you have a great product too. >> thank you. good to be with you. >> a battle brewing between a major union and its workers. we'll explain next. welcome back to "power

lunch." i'm dominic chu. rough sailing for carnival corp. shares at session lows after the cruise line operator reported a 30% drop due to a string of mishaps this spring. lowered its sales forecast for the year because of the effect of lower prices as well as the ongoing geopolitical fears in the mediterranean region and works on expansion plans especially in asia and a corporate in singapore as well. back over to you. >> thank you very much, dominic. one major union that's short on cash is turning the screws on its forgotten members. jane wells is live in kerman, california. jane? >> simon, they are harvesting everything right now including peaches, but nothing peachy turning out to be the nastiest labor dispute here in decades. we'll have that next. a simple question: how old is the oldest person you've known? we gave people a sticker and had them show us. we learned a lot of us have known someone who's lived well into their 90s.

and that's a great thing. but even though we're living longer, one thing that hasn't changed much is the official retirement age. ♪ the question is how do you make sure you have the money you need to enjoy all of these years. ♪ [ engine revs, tires squeal ] [ male announcer ] since we began, mercedes-benz has pioneered many breakthroughs. ♪ breakthroughs in design... breakthroughs in safety... in engineering... and technology. and now our latest creation breaks one more barrier. introducing the cla. starting at $29,900. ♪

a major battle between a union and its workers. jane wells has the story. >> sue, 20 years ago the united farm workers organized farm workers of the largest peach growers attended one meeting and never came back until now since the days of caesar chavez. they surprised growman farming saying it was ready to negotiate a new contract. the farm which claims it already pays the highest wages around here was forced under california law and state media. the ag labor relations board can force a contract on the farm and workers who didn't know they were in a union will have to give 3% of their pay in dues. >> why they came back, we don't know. but where we're the industry's highest paying employer. they're a declining union.

they need dues. where best to get them than the highest based pay ag workers. >> reporter: now grow juan is only allowed to say so much to his workers but some have submitted signatures to decertify the union and some protested outside the labor relations board because the board can bar the decertification board if it doesn't believe enough signatures are valid. >> i support my kids in college. to pay them, i prefer to help my kids at school. >> you don't believe they can get you better wages? q. >> i don't believe that. >> reporter: now both sides are accusing the other of smear campaigns, coercion, threats. the ufw did not provide someone to speak to us, but the labor department figures show that union did spend more than a million dollars more than it took in last year and the ag

labor relations board, the clock is ticking. it will decide by friday if the workers can have a decertification vote and if not it will move forward with the forced implementation of a new contract. guys? >> jane, keep us posted on that one. thank you very much. biggest wall street winners next. [ male announcer ] let's say you pay your guy around 2% to manage your money. that's not much, you think. except it's 2% every year. go to e-trade and find out how much our advice and guidance costs. spoiler alert: it's low. it's guidance on your terms, not ours. e-trade. less for us. more for you.

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winners on the session, teal makers oftentimes applied materials, boeing, office depot and lam, lamb research in a market up to 17 on the dow. that's it for "power lunch." >> "street signs" begins now. >> welcome to "street signs" because we're going to begin with breaking news in yet another outrage among traders. if you're watching this show at this time last wednesday, you know that we brought you the fed's no taper decision right at 2:00 p.m. eastern time. well, once again, a major economic report comes out. once again, there is evidence that there were trades milliseconds before the data was actually released. it's at least the fourth time this has happened this year. eamon javers breaking the story and joins us now. without getting into quantum mechanics can you explain what happened in plain english here. >> here's what we can