indices, the strong one, up about 8 points. biggest winners, first solar. hasbro, rather, is up 5%. ge, after earnings last week, up two-thirds is up 3%. ty? >> sue, that will do it for us. "street signs" begins right now. we'll see you tomorrow. >> america's power play. a revolution sweeping across the country. new technologies and new visionaries redefining america's energy base, making the united states the largest energy producer in the world. a lone star resurgence with texas at the top oil and gas producers in the west, the permian basis. just a few hours east in the eagle shale fields where the

energy spreads fast and north dakota, happenedful of counties here responsible for more oil and gas output than the entire state of alaska. these are the areas powering america forward. and all of this week we're taking you to them for america's power play. >> reporter: hello, everybody. i'm brian sullivan in midland, texas. there are two things that stretch on forever here in texas. the skyline and the number of oil wells. this is a boom unlike america has ever seen and if i asked you what is the second wealthiest zip code in america, you probably wouldn't say midland, texas, but you'd be wrong because it is. restaurants offering 15 bucks an hour to start. everybody is trying to get in on the game. at this hour, we'll bring in all you need to know about the boom, the risk to the boom like 1980

and we'll hear from the ceo of pioneer natural resources. mandy, it's going to be a bill oil-filled hour. the ground is filled with money. i haven't found that, yet. >> hi there, brian. i'm mandy drur ry. there are three big headlines driving the market today. first of all, the s&p has hit a new record high. the nasdaq composite is higher than 13 years. home sales dropped a 1% to 5.39 million in august. however, they were still 10.7% above a year ago levels. and president obama publicly addressing the floors of the obama care rollout. let's get back to brian in midland, texas. brian? >> mandy, thank you very much.

we came in here yesterday and met with one of the companies that has really profited along with employees and their shareholders from this boom out here and that is pioneer natural resources. years ago, most of the well leases here were owned by the exxons of the world and then things turned down and they sold that land often on the cheap to companies like pioneer who some probably thought at the time were chaz zrazy for buying this. we went down a dirt road to one of the new wells being drilled by pioneer and patterson uti and we spoke with scott sheffield, the ceo. you've got the driller, the pipe maker, all of these different providers. how many companies does pioneer natural resources employ to build out a service rig like this? >> yes, we're probably employing at least over 50 companies.

mostly they are all over the u.s. and very, very important industry. this well will cost about $10 million. the drill complete will come in about 90 days and through that whole process we have probably close to 50 to 75 companies involved in this process. >> and ten million to drill and complete. how much will it ultimately provide in revenue? >> this well will probably end up making between 800,000 barrels of oil equivalent and a million barrels of oil equivalent and produce about 40 to 50 years. >> reporter: you can do the math. this could be an exceptionally profitable well. >> strong margins and thousands and thousands of locations here. >> reporter: how does it feel to be the ceo of a company whose stock has soared in the last year? >> it's been a great run for us.

we've made a tremendous strategic decision, refocusing our efforts on this field with our geological talent and eagle-ford, one of the first movers in that field. it's been a home run for us and our shareholders. >> reporter: so you can see not only pioneer is doing well, there is upc, diamond back, concho whose ceo we will speak with. it's not just a boom. you think of j.r. and dallas. there are some people who express, hey, is there a risk of another bust like we had in the 1980s and some of these companies and shareholders and employees getting wiped out. i asked scott sheffield, the pioneer, about the risk to this boom and why it may be different this time. let's listen. >> i believe this will continue for a long period of time. we are not drawing dry holes.

we would bring on production too quick, end up finding a bunch of dusters. today there is no dry hole. it's different. >> the technology is different? >> we're making a well every time we drill a well today. >> it's not just oil and gas. it's technologies, seismic testing, you name it. making sure they don't drill those dusters. we're learning new terms five minutes into "street signs." let's bring in chris and mandy as well. is this time different than the 1980s? >> yeah. i agree with what gary said. i think it's different for sure. imagine a massive blanket and we know there's not a matter of drilling a dry hole. things are different now and technology has led us into this new era. i think if you look at where we are headed, we're going to have

a very, very successful run ahead of us. >> the thing i worry about, though, chris, having been here for a couple of days, as i look around at the prices that some of these companies are paying for leases and for land and i'm thinking, you know, we want oil to be cheap in america and if oil prices continue to drop, that some of these companies aren't going to make it because they are overpaying for the land. >> well, brian, you're right. it's an expensive man's game, a rich man's game, if you will. when you talk to bankers and folks out in finance, they will tell you, this is not cheap oil to bring out of the ground. it's not as expensive as oil that comes out of canada and the oil sands up there. but if you talk about saudi arabia, they can bring one out of the ground for $13 a barrel. it's going to cost us between 60 and $65 to bring oil out of the ground. if it got down per barrel, they are going to say, is this able to continue?

if oil got down to the $30 range, it will put the brakes on the whole thing. we don't need $100 oil but we can't have very, very cheap oil in order to pay for the fracking and technology that comes into having to pull this oil out of the ground. >> chris, how does this u.s. energy boom place ourselves in the world? you were in china and middle east last month. what are they saying about the geopolitical results of all of this? >> it's making america more competitive and other countries are starting to note. number one, think about the implications to all of these security that we provide for these energy waterways, china, strait of hormuz out of the middle east. if we are becoming self-sufficient by 2035 or become the biggest oil producer in the world, does that change

the energy landscape? does that change the energy deals we've done in the past? i think losers here are russia, places like russia who have held courts hostage with cartel pricing. nigeria, for example, all of their shipments go into europe. they were coming into the united states. we no longer need nigeria. those impact russia. china is doing deal. they are taking 50% of their oil imports from the middle east. they need us to protect those waterways because they don't have the navy to do so. all of those things are being considered where just five years ago i don't think any of those things were on people's minds. coming from the middle east, in the uae, they know about fracking and they are concerned about what it will do to opec and what it will do to oil prices. they have a lod lot of su

subsidies. they have a big problem over there as well. >> i love that point, chris, because we don't often talk about those indirect costs, the costs of human lives, for the good men and women who lost their lives in foreign wars and the cost savings of war. do you foresee oil staying around the 80 to 100 buck a barrel range for a long time? >> you know, brian, i do. i think that we saw some fear factor from syria that drove oil prices up to 110 bucks. we're down to around 100 today. i think oil is an $85 plus commodity. if you look at the demand between now and the end of this decade, up 9% to 94 million barrels a day, we're currently using 88. india, latin america, china, massive demand coming from those countries for our oil needs. i don't see a supply and demand model that really drives this oil price down to where it's unsustainable. and i think you're right. does america have to be the energy police forever? i would hope not.

i think we're in a position now better than we have been in multiple, multiple decades and i don't think there will be a time where 1973 or '79 occurs again. we are becoming an oil island, not overnight but the next 20 years. it would be a great thing. >> it sounds like it would be a great thing. chris, thank you very much. do appreciate that. mandy, listen, coming up later on in the show, concho resources are here. the biggest permian player here. also, we have stats. i'm going to give you another stat. will this blow your mind? i want to blow your mind. >> it's going to blow my mind. it's ready to be blown. >> a comfort inn or super 8, whatever they've got here, the motels, 300 bucks a night. a one-bedroom apartment, 1500 a month. i talked to a 24-year-old guy, oil field worker. he was offered $200,000 a year

to move from here to north dakota. he turned it down. not enough, said. >> not enough. that's a mind-blowing fact and trying to say permian premium pretty fast is mind blowing. thank you very much, brian. in the meantime, president obama publicly addressing problems with the healthcare.gov website. let's go to eamon javers. it was 26 minutes at the podium. a woman passed out behind him. this must have been the last thing he wanted to do here. >> the woman was feeling faint. she was pregnant and diabetic. the president helped her turn around and get back to the behind the scenes area where they could take care of her. she is now fine. the whole point of this exercise was for the president to come out and acknowledge that there have been problems with the website which the president did in the rose garden and also to say that there are other ways to get access to obama care, particularly the phone number, the president actually reading out the 1-800 number for people

to get access not using the website because of the problems that exist there. here's a couple of the other bullet points, what we are calling the obama culpa. he said that 475,000 people have filled out applications to access health care but what the administration hasn't disclosed is the number of people that have been able to complete the process and sign up here. the president says he has to acknowledge the problems that existed. ta i c take a listen. >> there's no sugar coating it. the website has been too slow. people are getting stuck during the application process and i think it's fair to say that nobody is more frustrated by that than imprecisely because the product is good. i want the cash registers to work. i want the checkout lines to be smooth so i want people to have a great product.

>> the reporters wanted to hear from him, what specifically are these problems and how long exactly does the white house think it will take to fix them? we don't have answers to those questions just yet. the white house getting a lot of questions today, though. >> eamon javers, thank you. a tech trifecta. what to expect at the big apple event tomorrow and what went wrong with facebook this morning? is and then it is back out to midland, texas, where brian is speaking exclusively with the ceo of concho resource and one of the best hidden oil plays also ahead on this big, big show post "street signs." ♪ [ laughter ] ♪ [ female announcer ] each one of us is our own boss. ♪

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apple shares are upgrading, they are a buy from a prior hold rating. they are up 30% from mid-april and now on pace for nine days of gains. that's the longest winning streak, folks, since 2010. you can see there it's up about 12 bucks a share. well, the company is also gearing up for a big announcement tomorrow. sounds like it could be a new ipad, perhaps? jon fortt, what are you hearing?

>> how many ipads stick around? 329 and $399 and ipad retina is $499. apple has put the latest processor with the a6x. the two lower processors of a the a5. what is going to happen? touch i.d. and a couple cheaper ipads. i'm not sure that's what is going to happen. the rumor is, we'll get an ipad mini with a retina display and because the mini has turned into the top selling ipad in the lineup, and they drop it to something to $279, given the a6 chip and i really wonder, though, if they can afford to

put touch i.d. i've got my doubts because of what that would do to margins but i wouldn't be surprised if we do see our sub300 ipad from apple tomorrow, the older version of the mine knee and even if we see the ipad mini treated like a flagship device, that could happen, mandy. >> we're watching for all of the action. thank you very much, jon fortt. julia boorstin, what is it? >> this morning facebook suffered an outage. the company said it was due to scheduled maintenance and facebook hopes it won't overshadow the news it is making this afternoon. it's unveiling a new feature called stories to share, telling media sites, like time.com or cnbc which articles it predicts will go viral if shared on facebook. now, there are no dollars attached but this does matter for facebook's bottom line. if media companies sell more articles, that should help drive

users to spend more time on facebook. facebook also revealed the impact it is sharing of best practices has already had. over the past year, facebook traffic to outside media sites has grown, on average, over 170% with time.com seeing a 200% plus surge and buzzfeed, over 800% increase. and as twitter ramps up competition, facebook needs to make sure that, like twitter, it's a destination for finding and talking about news. mandy? >> thanks very much, julia boorstin. it was a tech trifecta and herb is going to eat some crow. herb says he was wrong about the social media. you mocked this rollout. >> i did. i mocked it right here on this show. >> you did. >> and that's because whenever you see these sector-type etfs or mutual funds roll out, in this case social media seemed to have a lot of social media companies come out and then you

have the company whose stock was going all over the mace. >> right. >> but not generally always up. they are right about this from the street.com. what you see now is you have facebook. you have facebook get better and then the rumblings over twitter. so right now, and then you have the market in general. which by the way -- >> defies gravity at the moment. >> long story short, yes, i will tell you right now -- >> actually, since we're talking about twitter, it is obviously inching closer and closer towards its own ipo. this new reuters poll has come out. 36% of those polled people who have joined twitter say they do not use it. 7% say they shut down their account. why do you think this is? >> my take is, a memo to costello, i think they need to do something else. they are not doing something right. they are not explaining to the nonnews person, the nontech

person, the average old person out interest. what they need to do, it's not about tweeting. you don't have to tweet. this is how you build your own news feed. >> a lot of people i know not in the finance business say, why do i need to? >> they don't understand. i go to twitter, look at the feed that i created, anywhere in this world, in the country, if it's important. that's what it is all about. >> i'll try to explain that to my mother who says i don't need twitter. thanks a lot. okay. still ahead, the earnings squad is going to join us with the top three names to watch before their report. plus, some under the radar energy plays. and then, could unhealthy food be the key to healthier fast food products? we're going to go to that when "street signs" returns. [ male announcer ] it is more than just a new car...

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joining me is dominic and herb greenberg who has made his way from the east coast for the earnings squad. we have to connect it off with ao smith. shares trading higher after the full-year guidance, herb. >> i love this story. i've been talking about it all morning. >> all day. all day. >> because look at this stock, stocks up big, boring company wins. that's what you love. a company that makes water heaters, boilers. it's a great view into the housing industry. they are also talking about replacement water heaters, not so much on the commercial side but also big story here is china. so you have to say right now the company is doing acquisitions so you have to keep an eye on that. but a.o. smith comes back to the zone. >> and china, by the way, the numbers are huge. up 35% in terms of revenue growth and 10% in north america. the story really here is a play

on china. let's be clear on that. >> we are very clear. >> let's talk about vmware. analysts have been more optimistic because of positive comments and the ceo at the end of the last earnings call says there's significant market opportunity in the second half of 2013. look for licensed revenue growth. about 11%. what is expected for the third quarter? that compares to the 2% that's on the first half of 2013. and also, listen for any of -- talk about shut down. we haven't talked about that too much so far. 11% of the revenues come from the u.s. market. >> are they taking share away from citrix which will be looking for it because the company's growth has been falling. you want to take a look and see if they are gaining share with the view product. >> it's not just that. it's huge for all companies trying to optimize their process

cease. >> and emc is out tomorrow. that does it for the earnings squad. join the conversation and back tomorrow with sta"squawk on the street." back to brian. brian? >> reporter: melissa, we're going to go to a break but we're surrounded by drills all throughout history here. you've got the 1970s. go back as far as the '50s and '60s. this machine is known as the big o coming up, we'll talk about the future of drilling with the ceo of concho resources, cxo. they are the biggest pure play permian premium. that's right after this. [ male announcer ] once, there was a man

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okay. it's street talk time. let's look at what is happening with tesla. there are speed bumps arising in the european expansion. >> all i know is that since moving to san diego, everywhere i turn, every day, there is a tesla here and there. red, black, white, blue -- >> what about here in europe?

>> obviously not yet. >> not yet. maybe in europe or the other northern countries. salesforce.com reaching a 52-week high today. >> look, this is a company that people have questioned the numbers here. they want to see the company ultimately make some money. >> uh-huh. >> the real money. i will note that the reverend few has been coming down. you know, it would be one of those bull/bear fights for a few quarters going forward. >> we'll keep an eye on it. we also have jcpenney plunging to its lowest level since 1981. >> we talked to a guy here named ken. he said google is going to get to 1,000 before apple did. he wrote a book and he's out there telling anybody who will listen that this stock is headed to zero. his point is, very little

financial flexibility and prime collateral. he's a serious guy. i don't agree with him on everything but he's a serious guy. >> this is a stock that has fallen to 65% in the last year. potbelly is moving higher but we can't seem to find a specific reason why. >> look, i don't know. i was out here the day that. ipo was on. no idea. it's one of those stocks, a market fueled by the fed, not necessarily by the fundamentals. >> but they make good sandwiches. and ge is jumping to 2% after citi added it to the elizabether than the expected earnings. returning $14 billion in buyback but is the stock now at multi-year highs and the

question is whether or not it's too late to buy in. on the technicals, we have chief technical strategist at schafer's investment resource. gentlemen, good to have you here. andy, is there any more room to run in this stock? >> yeah. this is what is cool about ge. of course, you can do that, right? >> yeah, you can do that. here's the three things we learned last week that we didn't know. first of all, warren buffett converted his into shares. he bought shares of ge. that's a god sign. number two, they are way ahead on their cost cutting. they've got $1 billion for the nine months instead of the 12 months what they expected. so they are ahead there. and finally, on the earnings side, immel came out and said he expects earnings into the third

quarter. these guys and other portfolio managers are always looking for exactly that. better forward guidance and increasing earnings. that's what you have in ge. granted, it's been an underperformer. honeywell, siemens but this year will probably outperform siemens. >> what about the chats? what are they saying about ge? >> i have some concerns. i looked at a near-term chart. that's good. my big concern is that it's overbought. there's been two times in the last year where these shares have been overbought. two months later the shares were low lower. a month later the shares are exactly break even. three months later they are down 5% on average, up just three out of the 11 times. hey, longer term looks good,

yes. near term has concerns. let's get to the longer term chart, though. you can see for almost 18 months now the shares have had a nice uptrend. to me, you want to buy closer to that trend line which is about 24 right now than buying right now. there's too much concern near term here. >> sounds like it's a bit overboard. to both of you, thank you for joining us. check out the online edition of talking numbers. you can head right now to cnbc.com/talking dash numbers. managed to get that out. go ahead and check it out. still ahead, mcdonald's reporting sluggish numbers and the ceo says healthier items just respect selling. so do fatty foods mean better profits for fast food chains. and then it's out to midland, texas, where brian sullivan is going to speak with the ceo of concho.

first, bill griffeth, what is coming up on the "closing bell"? >> we'll hear from two people, one says they should be able to keep this money, the other side says no. this is double-dipping and it's unfair. we'll get to that coming up. also, the always outspoken barney frank is going to be with us. he'll tell us whether he believes jpmorgan's settlement is too harsh or just right. and instant analysis of netflix earnings coming up tonight after the "closing bell." maria and i look forward to seeing you for that last hour of the trading day coming up at the top of the hour. in the meantime, more "street signs" right after this. tdd#: 1-800-345-2550 trading inspires your life. tdd#: 1-800-345-2550 life inspires your trading. tdd#: 1-800-345-2550 where others see fads... tdd#: 1-800-345-2550 ...you see opportunities.

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and global broadband network free you to focus on what matters. with custom communications solutions and responsive, dedicated support, we constantly evolve to meet your needs. every day of the week. centurylink® your link to what's next. mcdonald's reported earnings today that slightly beat estimates but missed on revenue. same-store sales also sluggish. the stock, as you can see right now, is not loving those results and is down 1%. just last week, the company's ceo said healthy items are not should they ditch the

healthier fare and stick to what it does best? big macs and fries? david wrote the magazine cover story about healthy junk food earlier on this year. great to have you both with us. will, i want to start with you. you've gone overweight on mcdonald's, no pun intended here. when i go to mcdonald's, that's not what i'm going for. should they just ditch those healthy items? >> it's important from a veto standpoint to keep the healthier items on the menu but what they need to do is what they do well, indulgent sandwiches. wendy's has done well with their pretzel bacon cheeseburger and sonic with their pret sdplchzelg

launch. >> wouldn't people still be going to mcdonald's whether they offered the healthy items or not? >> yeah. i think right now the healthy options are really not affecting mcdonald's and most fast food restaurants one way or the other. they can try to make healthier changes to their mainstream items. >> like what? >> well, for example, we can get a healthier big mac. we know how to make stuff with less sugar and problem carbs. >> so the burger king fries, the skinny fries that they are now offering, essentially the same taste but less calories, is that the kind of thing that mcdonald's will be watching successfully and if it's successful at burger king, they will be trying that as well? >> i guarantee you everyone is looking at burger king's status

fries and so far the reviews are pretty good. it's a way to avoid losing a market that is going to be conscious about health even though they are not right now by and large. if they can give these mainstream foods like burgers, french fries that actually have less calories, fat, less sugar and tastes great, everybody wins. >> david, thank you very much. will, to reiterate, you have a target price for mcdonald's of $120. okay. talking of eating big, everything's bigger in texas, right? let's get right back out to midland, texas. >> reporter: mandy, everyone is always asking, how tall are you? this is an oil rig and it's 14 feet. we're going to talk about the future of oil and it all has to do with what they call horizontal drilling and rather than go through my own

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welcome back to "street signs," part of america's power play, chairman and ceo of concho, tim leach, thank you for coming in, even though we're in your backyard. you're way overdressed.

obviously there's big a big boom. how much is left in the permian play. >> brian, in the last five years we've discovered as much as what has been discovered in the last 90. >> repeat that? >> in the last five years there's been more oil and gas discovered in the region than in the last 90. so we'll be producing gas and oil for the next 50 years. >> reporter: it's eight eagle-ford shales. 50 billion barrels by some estimates? >> maybe more. >> reporter: we look across that. you're growing. what i've seen, though, and this is a concern that some analysts have had, is the cost of production, right? human beings cost a lot of money. employees get paid. also, land costs are high. what is the biggest risk that you see to your growth going forward? >> you know, costs have gone up over time but amazingly, as we've transitioned from vertical drilling to horizontal drilling, the cost to drill a well and

complete a will has actually come down in terms of its productivity. the efficiency of what we have been doing has been increasing dramatically and that's really what is driving this play. >> reporter: is it an economy of scale situation or simply that the technology has driven down costs? >> both. both of those are very strong drivers. >> reporter: so when you look at margins, you don't see any signs of the margins necessarily getting pinched? >> i've been doing this for 30 years. these are the best margins i've seen in 30 years. >> reporter: best margins in 30 years? >> best margins in 30 years. >> reporter: that's a fascinating. the boom for shareholders and employees in the town, what are the other risks that you see? >> they are pretty low but the things i worry about, the infrastructure, can you get enough people out here to do the work that needs to be done in the next 30, 40 years. our business goes up and down with oil and gas prices. we're also a highly regulated

business and to the extent we're overregulated, it slows us down, takes away cashflow that can be reinvested. it's really driven by independents. there are no majors drilling out here any longer as you talked about no majors drilling out here -- >> reporter: they stupidly sold years ago. >> they had higher priorities. the meaning of concho means the last drop. we thought we would be producing the last drop of the permian baseen and now more oil to be produced in the next 50 years than we ever dreamed possible. >> the largest pure play in the permian. >> we're the second largest oil producer, one of the largest operators in terms of number of wells drilled and wells we operate. we've grown dramatically. we went public in 20 07. every year there's more opportunity and morning work to do. i'm pretty encouraged by what we see -- >> tim leech, thank you very

much. concho, is that just fine? >> cxo. >> cxo is the ticker. let's go to jim resvan, oil analyst. i don't know if you cover concho but you have other names like diamondback, another newly public company. what are some of the best plays you see for your clients right now? >> sure. i do not cover concho but it's a tremendous growth story. the permian basin names we would play given the upside would be a diamondback energy, we also like energen corp, ticker egn, they'll benefit from the catalyst that larger operators like pioneer are discussing in the play. >> let me pick up on diamondback -- sorry, brian. go ahead, go ahead. >> i was just going to say that we talked to the pioneer ceo, tim, and he said, well, as far as costs go, he could probably still make money at 50 or 60 bucks a barrel. obviously, he doesn't want that.

oil prices have come down a bit today. for these names you like, where is the baseline for oil prices where you could cut your recommendations back? >> sure, sure. i mean, i think under $80, economics of these plays are certainly in question but what's important to look at while the front month futures contracts have pulled back a bit, we've seen strengthening out a couple years. we expect to see significant increased oil hedging through 2015 when companies report in the third quarter. that's the important metric. operatorses can lock in contracts through 2014 and 2015. >> i wanted to ask you about diamondback, which is your top permian basin pick. it only went public a year ago. since then shares have tripled. at this juncture would you ask people to buy or would you wait for a dip? >> we would continue to buy. we see upside. the real reason these names have moved so sharply, pioneer as well, is we know there's a couple zones that work for oil.

but the upside, the ultrabull case here is you could be looking at six to nine zones in perspective for oil. the investment community is struggling to quantify that. and diamondback has a concentrate at 65,000 net acre position. they will directly benefit from the strong results we see. in addition to the upside, we feel it trades at attractive valuations compared to other names. >> you're making the case there. any in this sector you would avoid? seems like you're bullish on the sector overall but anyone in particular that is likely to lag? >> sure. well, we feel it's important to differentiate between the fairway of the permian and some more fringe names. we an an underperform rating is south perform, we're seeing a little less oily over the long term than other wells. it's a matter of inferior economics to some other names. that's a name i would highlight. >> tim rezvan bringing us other

names as well. thank you for coming on. manned y mandy, we're going to break, but tim doesn't cover them, and tim leech, we didn't discuss, subsidiary, plain lines, pipelines, we saw lumber trucks providing the water and services. not just the drillers. the pioneer ceo told us 40e to 50 companies engaged in every drilling rig that goes up here. have you to look at second and third derivative plays as well. >> that's an excellent point. we'll get back to you in a moment. in the meantime, we're going to take a short break, very short. and you do want to stick around. why? because the story behind the most amazing video you will see all day. i love having a free checked bag

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go national. go like a pro. three, two, one, ignite! >> a world record goes up in flames, literally as a group of dangerer-psychers dangerer-seekers are lit on fire, setting a new guinness record. they were protected from the fire and proceeds from the stunt helped raise money for local charities. wouldn't catch me doing that. in the meantime, brian, you have lots of things koocoming u this week. today is not our only special

energy-filled show on "street signs." what's coming up wednesday? >> it couldn't be special if we only went to one location. we're going to the bachen. a lot of people say that's another boom area but costs of production in north dakota are higher. costs to get people up there are a lot more. i told you about the story, what would it cost to move you and your family or you to move up there? he said i would need $200 grand a year, he's a 20, 25-year-old rig worker. costs are higher. 2% unemployment. we'll highlight names and talk about how it's different from the permian basin. on friday, i don't want to give it away, but we'll do something very cool we'll show how the boom here and there is benefiting an east coast industry you would think has nothing to do with oil or gas. how about that for a tease? and i know you're thinking also, you're thinking, this is the

part of the show where brian probably puts on the offensively stereotypical cowboy hat. if you thought that, you'd be right. there's a saying in texas, all hat, no cattle. i think this "street signs" brought the hat and the cattle. >> what about the boots? it's not just the pat. you have to have offensively big cowboy boots with the big cowboy -- i don't know what else -- buckle. >> couldn't wear boots. i needed to wear steel-toed boots for the rig yesterday. these are actually my boots. all hat, no cattle. we'll try to bring cattle as well, and also in the cool industry on friday also. a big week. i hope everybody tunes in. ee yeehaw. >> say pure play permian multiple times. >> sure thing, partner. >> the markets hit a record high

again on the s&p this morning. we have pulled back from that just a little bit. the dow is also to the downside along with the nasdaq. we have dow transports at record highs, nasdaq at 13-year highs. we're defying gravity as far as the stock market is concerned. thanks for watching "street signs." "closing bell" is coming up next. see you tomorrow. >> happy monday. welcome to the "closing bell." i'm maria bartiromo at the new york stock exchange. any move hide higher for the s&p 500 would be a new all-time high. we reached new intraday earlier. >> it's the dow that's been the laggard. down another 28 points today. we're watching the markets along with these stories. how about $13 billion settlement for jpmorgan. that doesn't even make all their problems go away.