if they can get users maybe there's a way to mon tize them. >> "street signs" begins right now. we begin this hour with breaking news. apple holding a big event today. tim cook talking about ipads on the stage. let's get to our josh lipton who's at the event. josh? >> yeah. tim cook was on the stage, he kicked off the conference and teased us and said they had some amazing products, very excited to show us. he's back on stage and just starting to talk about the ipad. we started this 3 1/2 years ago. some people didn't see the need for it. he had some fun, showed some derogatory comments and quotes about the first ipad and said they sold their 170 millionth ipad this month. this is what we're waiting for to get the updates about the ipad, features, price points. we'll bring it to you as the headlines cross. >> we will.

we'll get back to you shortly. let's bring in our guest and talk about what we can expect here, lindsay, she is editor in chief with c-net reviews, hudson square's dan, has a buy rating on apple and $600 price target and dominic chu and herb greenberg. let's strap ourselves in. lindsay, get to you first of all. there's a difference between what we want and what we get. first of all, what do you want, what are we getting? >> i think everybody is ready for big flu products from apple. i don't think that's going to come right now. what we're looking at in the next few minutes is new i pdas. >> wh-- new ipads. >> what kind of ipads? >> i think this is going to be some incremental change which what is we saw in the fall with the iphone 4s. we're going to be talking about a thinner large ipad, the 10 inch ipad and possibly a new

retina display, beautiful display ipad mini. there have been rumors about supply issues with that one. we would love to see a lower price point because ipads have consistently been about $100 more than some of their less expensive competitors from google and samsung. >> now, dan, my question i guess is about what this means for apple as a company? the ecosystem. we know that apple's all about creating that customer experience. is there anything they can do or say with regard to product or applications or anything that makes the customers more sticky? >> well, i think that apple's approach has always been about putting software together with hardware in a unique way. make this software free is no different than you always got the operating system free when you bought a new mac, whereas with a pc, microsoft is getting paid separately and so people saying that, you know, they're acting like google but the reality is they still want you to buy their hardware.

still a premium hardware experience. but rather than having all these other upgrades like a cheap car and you can upgrade it, this is a luxury car and it comes with all the features built in so i think that's the way to look at it. with regard to what they say about the ipads, i think people generally just like with the phone, always say well, it's not, you know, revolutionary, it's just an evolution. i think people always under appreciate how much impact that apple has when they evolution their product and keep improving it. >> no question that the ipad has been nothing short of a phenomena from the day it was first rolled out. i have my ipad 2 or whatever, which ever i have with me, and what's going to prompt me to really want to now upgrade if i don't have to upgrade? if i didn't upgrade last time, you know, the other ipad works so well, so that i think you know -- >> when you a -- growing base of users, you're always catching people at different points in the upgrade. >> good point. >> but what you want to have is

a lot of people so that you always are catching people. if i didn't upgrade my iphone from the 4 to 4 s i can get the 5, didn't get the 5, i can get the 5s. you want a large enough base you always have people growing into different parts of the upgrade cycle and have people entering that space. that's one of the things i always like to listen to in apple was what's new to mac. >> guys like me -- >> that's the big picture. >> and then guys like me who got my great new mac book pro about three months ago, and now it's outdated because they rolled out a new line of mac book pros but i've have this one another five years as the other. >> the way i look at that, good thing you didn't get one of the books, because at the high end the mac book pro is -- than ultrabooks fully powered. i think it continues to be a good value and they just told you you're going to get the new operating system update for free. i think apple was trying to say

enter our ecosystem and you keep getting payback from that. pay a premium for the product but we're going to provide you service around that whether the genius part, our software, we're going to provide value if you enter our ecosystem. pulling back a little bit, still, the stock it's up off of its 400 but only 13 times earnings, less than the s&p, basically saying, hey, the market is telling you they're never going to innovate again and maybe at the end of today we have one more thing, maybe the next product event, but i don't think apple is done entering new categories. we haven't seen one since the ipad. tech companies have entered four categories like apple has. i'm convinced they're going to enter a new one. i can't prove it to you but you can't prove the reverse. >> a lot of pressure for them to retain the lead in the tablet category. they had about 33% of the global tablet market at the end of the second quarter followed by

samsung with 19% and others making up about 5% each and then you have nokia coming out with its first tablet. this is a crowded space. lindh circumstance is apple cementing itself as the leader in this category? >> i think that apple will stay the leader in the category for some time. apple has a hold on the operating system. we heard tim cook talk about how many installs of ios 7 there are around 60% of all their devices right now and people are really comfortable with that. when we think about buying a new ipad, buying one for the holidays that seems comfortable and seems nice. i do think that apple has a challenge to innovate and we may be looking at some new colors in the next few minutes, there have been rumors of keyboard covers which is funny because apple's been taking some pot shots at competition like microsoft for having their sort of hybrid tablet computer confusing experience. so i think that there's a lot of room for growth and apple could

catch up and just maintain its lead by doing something that's a little bit interesting right now. >> lindsay, so people go to a lot of viewers, a lot of readers go to sites like yours and people like you to find out whether or not this device is worth buying. hypothetically what does apple say that gets you to give it a glaring review or a -- >> dom, mind if i jump in here. i believe that apple is introducing the version of the ipad. straight back to josh lipton at the event. josh? >> yeah. phil schiller is actually on the stage. he's the senior vice president of marketing over at apple. he's just beginning to introduce a new ipad, looks like the ipad mini but full size. the name is the ipad air. just getting the headlines and we will bring you more details as we get them. back to you. >> ipad air. that's what we know. thank you so much for that. let's get back to this and talk about the ipad air. we don't know exactly what the details are but let's go back to that comment what does the ipad

air have to do to make you give it a glaring review? what does it have to do to give its seal of approval on your side of things? >> well, i think it has to be the fit and finish has to be superior. i don't expect that the pricing will be rock bottom because that's just not apple's way. and they're giving away such -- so much free software right now. what i'm hearing right this minute is that the air is much, much thinner and probably has that sort of beautiful thin back and edge that the ipad mini has. i think that will go a long way toward earning it a place in people's homes and having it be something people want to carry about. tablets especially large ones, can be kind of chunky if you're juggling them on your lap. i think the speed, the battery life, and the form factor are huge parts of this. >> we're getting more details about the ipad air. 9.7 inch retina display, apparently 43% thinner. dan, what do you think of this?

>> yeah. i mean it sounds fantastic but again, i think it's just a matter of, you know, where you catch people on thei upgrade curve. i don't think it makes people who bought last year upgrade. i think we'll continue to see that lead that apple maintains. at some point other people will have to get better at doing this. we haven't seen it yet. the interesting thing is that, you know, taking a step back is last year this time, they introduced new product in every single one of their categories and we're kind of seeing that this year. >> hold that right there. straight back to the event. josh, what more do you have for us? >> yeah. more details here about the ipad air coming out. it's thinner about 20% thinner, also lighter. the air is about 1 pound, versus the other older ipad, 1.4 pounds. according to phil schiller the lightest full-size tablet in the world. guys, back to you. >> lightest full-sized tablet in

the world. okay. that sounds pretty good. like the kind of thing you can shove in your purse and off you go. dan, i would like to ask you about something that lindsay brought up a moment ago that is that apple is increasingly giving things away for free. giving software away for free. what do you think about that strate strategy? >> again, as i said earlier, they actually are always given away software for free. the operating system always came with a mac and the fact that they're making the upgrades for that free, the incremental thing around having pages and numbers, i think is very helpful, but again, i look at it as you're buying a premium priced product and getting a lot of services around that and i think that's sort of -- sort of compare this like the way an audi or mercedes price is. there's not a whole lot -- they don't sell it with plastic seats. you get that experience when you gets the car and i think that's where apple was kind of doing here. so the question is, you know, might we see some impact on

margins which has been a big issue for investors. it stabilized last quarter guidance they gave. going to be a high-end of the range. but, you know, software, of course, is a very high margin product so the fact that they're rolling that into the premium hardware makes it a little harder for them to grow margins again but i think what they're trying to say is we're going to take share, grow the base and keep having that more and more people who are in the upgrade cycle every single year. i think that -- >> okay. let's take a look at some of the video of schiller unveiling the new ipad air. we've got it for you. let's bring it up and take a look at this. there we go. apparently ten hours of battery life, hearing it's 9.7 inch display, 43% thinner, not only lighter -- oh. okay. white, gray and black. okay. that's kind of interesting. >> options are a good thing.

>> like the 5s, which is gold, gray and silver. $499 is price. what do you make of the price? $499. >> that sounds consistent where they've priced products before. they're not trying to be too much more aggressive on their high-end product which is the full size. i think that's positive for the margin discussion i was starting to have earlier. but, you know, we'll see. one interesting thing about how they price the 5s and 5c, more people want the expensive product. that's also very helpful. >> they're rolling out the new products, i've been trying to get a 5s since it's been introduced, still a tricky thing do. they haven't rolled that out. when are these products going to be available? is this a game they're playing? it's not necessarily the best strategy after a while because it's sort of, you know, it's something -- i know i'm being gamed. >> yeah.

>> can i get in? >> lindsay. >> generally with products like this are being announced they come on to the market a couple weeks later. >> sorry. i'm going to jump in here because we're getting more details in terms of the pricing. we said it was going to be at $499. and dan, you were saying that helps to satisfy some of your margin concerns. but that's for the 16 gig version. josh, let's get some more details on what you're hearing on this. >> so far we know it's lighter, we know it's thinner, running a 7, eight times faster than the first ipad. you guys talked about price. you were asking about launch. the ipad air will launch november 1st. and in china among the first countries. back to you. >> oh. china among the first countries. okay. . they got to get their china strategy right and make sure they're a hit in that country as well. >> thank you for joining us. we have a lot more coming your way on this. thanks for your commenta tare.

much more from the ipad event. john is still inside. he will make his way out as soon as it's over. his key take aways for us. netflix getting whacked after the ceo came out and said the stock's massive momentum makes his nervous. should ceoss behind other high flying stocks stop talking down their stocks or keep their mouths shut. we'll debate that. bny mellon combines investment management & investment servicing, giving us unique insights which help us attract the industry's brightest minds who create powerful strategies for a country's investments which are used to build new schools to build more bright minds.

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what we've been hearing at apple, currently sitting at $521, about $1 or so lower than that just before we heard about the ipad air. this is the new ipad they've just unveiled at the event, 43% thinner, for the 16 gig version $499 and going to be shipping on november 1st, silver, white, gray and black. also as i am currently speaking i believe up there on the stage, we're getting the unveiling of the ipad mini and as soon as we get more details you can bet your bottom dollar we will bring them to you. why don't we check out what's happening with netflix. this stock is getting absolutely whacked. up as much as 10% after reporting a strong quarter.

they didn't like what they heard from the ceo who pretty much threw a red flag on his stock's big run. what the heck happened? >> mandy, first netflix shares jumped on better than expected earnings, and bullish outlook for the fourth quarter than wall street expected. investors seem to take to heart ceo hastings concerns ability the stock's big gains up 390% in the past year on the investor call hastings said it, quote, worries him to read about netflix being at the highest appreciating stock in the s&p saying he has a sense of, quote, momentum investors driving the stock price. now analysts are still for the most part bullish on potential growth from international, but today people are listening to his concerns. >> reid hastings mentioned on the call the stock move is similar to what happened to many high flying stocks in 2003. dom, you went further than that, to 1999, partying like it was

1999. is this deja vu all over again. >> the nasdaq composite when partying like it's 1999 because the composite had its best year up 86% during the time frame. like what it was in 1999 like today we're not in the same earn veermts. check out how the momentum names faired in 1999. big names like qualcomm, think about big names like verisign, and look at those stock returns. qualcomm up 2600% that year. yes, it was a bubble but still, some of those stock appreciation gains are interesting. you fast forward to today, 2013, the nasdaq is up maybe around 30%. some of the big names out there are still showing signs of life. think about names like solar city, think about names like tesla, both elon musk related companies and other big names are showing signs like netflix. is it de yja vu all over again. >> right now want to get to josh

lipton. hearing about the ipad mini and give us the pricing. >> yeah. that's right. headline just crossing about the ipad mini. give you those features and pricing. first of all it's going to be outfitted with that high definition retina display, a big deal, the screen is a lot sharper. also going to run apple's new 64 bit a 7 chip that means it's going to handle more data quickly. the biggest deal of all, because it means it's a first-class ipad as of today. the battery life 10 hours, the price, the ipad mini with the retina, $399 and the original ipad mini is now 29 $9. mandy, back to you. >> thank you very much, josh lipton. bring in herb again, and steve, portfolio manager of the webb bush hedged dividend funds. we will talk about momentum stocks but first can i get your instant reaction to what's going on with apple's stock whether or not you like it in light of the headlines we've been getting. i'm watching reaction to the news coming out of the event and

really there's a bit of eh going on out there. >> yeah. i mean i don't know that there's anything super surprising from apple today. obviously some of the pricing and some of the minor features have, you know, have been unavailable to us and are now being made available today, but i don't consider this significant news for stock. >> okay. . getting back to the original topic. you were kindly advised on for, steve. talking about momentum stocks and the way netflix plunge has taken down other stocks as well. >> these stocks like netflix like tesla is, is this a price, a private buyer and private market would pay for the entire company. would you anticipate another corporation would make an all cash offer at these valuations for the company and the answer

is kind of no. as a guy around in 1999 i don't think we're getting as eb beau lent as there, but there's a lot of speculation going on and a lot on these stock prices. investors need to tread carefully. >> they should, herb. you've been doing digging. >> i had a piece on street.com, with hastings comments last night, togging about this being the golden age of momentum stocks, you can see what that -- the impact of that is. you see the stocks, look at a net flicks with a forward pe of 98 and compare that with a company been in an upswing like priceline with a forward of 23, but the point is we don't know. reid hastings talked about this being like 2003, we don't know if this is 1999, 2003 -- you know it's at some point here, just remember momentum in rereverse, i keep saying this, does happen at times. >> sometimes the roller coaster

falls off the tracks. >> and it's not pretty. >> we'll leave it there for you. dom and herb stick around. does anyone want to see video of the new ipad mini? i do. starts at 399. take a look. just been unveiled on stage at the apple event that's going on as we speak. there we go. i don't know. that's a bit of a let down. i was expecting something a little more exciting. >> how about something real as opposed to the image up there. >> yeah. >> okay. >> we're going to continue monitoring the headlines coming out. still ahead the hot super edition of earnings squad and one of herb's big red flag stocks on deck after the bell. what he says you do need to know. plus, magic mayer, can anyone fault her results so far? the stock has doubled since she came aboard. what marisa mayer needs to do next to keep the stock run going and apple's stock bring up the chart, turning lower, only five minutes ago at 521, now at 514.

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and welcome to the earnings squad where we dissect the earnings stories everyone is talking about and help you trade the stories you may have missed. i'm dominic chu in for melissa lee. joining me cnbc's mary thompson and the great and ever great herb greenberg here. talk about apollo group, scheduled to release earnings after the bell today. the company reporting lower revenue over the past two quarters. herb, what can we expect? >> the first of all the for profits that will come out. this whole enrollment issue, what will enrollments be, turnover of students be. some people, my pal brad saflo of pa research talks about this being an inflection point that investors are looking for. some people think these are value stocks but the reality is,

has this been a fundamental change in the industry. people want to take a close look at this one just to see what we can expect to see. >> sets the tone basically. >> absolutely. >> so let's talk about another one because caterpillar is expected to report its third quarter earnings tomorrow before the opening bell and mary thompson, you've been following this company for us, what can we expect to hear? >> obviously weaker results. back? july the company cut its full year estimates. the september numbers beforehand, these are sales to dealers, remonth rolling basis didn't bode well. they continue to show weakness in the previous growth areas. latin america and asia weakness there. we did see an uptick in the north american market which is a positive. informati nevertheless what analysts are looking for a decline in profits and last year's third quarter and looking to see whether or not the company cuts guidance for the full year anymore. >> talk about guidance, one stock i want to see is panera. with mcdonald's and other

restaurant type shops talking about consumer demand so we want to see whether or not this company shows the consumer is still there or what it says. >> last quarter same-store sales huge disappoint. disappointing to the company itself. is it coming back? some analysts that believe their checks show improvement. this will be what you want to watch. this has always been a company that's been able to do it and now you don't want to count the company out but, you know, can they pull this one off? >> thank you so much. that does it for the earnings squad. want to join in on the conversation, tweet us at #earningssquad and back tomorrow with "squawk on the street" and we'll is send things back to you. >> coming up next the apple event has wrapped up. a live report from san francisco straight ahead. plus, every parents worst nightmare. a real life veronica assault. >> i want one of those. >> how much for the golden goos?

the big apple event is just wrapping up. straight to john fortt. you were inside. there isn't a whole lot of buzz surrounding the stock. any more buzz on the inside? >> well, here's what's

interesting, mandy. kind of as i tried to set up before the event. three big things. one was what would the pricing distribution of the ipads be. the ipad mini, the nonret it tina version selling for $299, first time we've had an ipad at the sub $300 price point. the ipad 2 sticks around 399 for full size folks. a name change on the new full size ipad, now called the ipad air, as expected, thinner, lighter, a bit more streamlined and we got a new retina ipad mini buts the price is 39 $9. it was interesting yesterday i was saying i'm not sure they will be able to build the a 7 m 7 chip into a mini at that 329 price point. turns out they raised the price, probably preserve margins there. interestingly we get the iwork and ilife apps free now with the new purchases on iios devices o

macs. sets up an interesting software and services strategy to lock in to apple's ecosystems. they might lose some margin on software but this makes a stronger case for anybody who's got an iphone to stick with ios when moving to a tablet or another device. we'll have to see if that plays out and really takes advantage of the halo effect that apple might get from these new devices. also, the announcement that the new version of os 10 mavericks will be free. a strong ecosystem play here from apple with all these new devices. >> john fortt, thank you for the wrap-up there. for a visual the new ipad air is as fat as this pencil. very thin. thank you very much. let's bring in now on the cnbc news line raymond james' tavis mccourt. i see you have a strong buy with a target of 675 on apple stock. anything you've heard today that makes you change your mind? >> no, no. the financials of apple are really driven by the iphone, the

last month event and the 5s launch were by far the most important things financially this quarter for apple but i think john nailed it. i mean we're seeing three very big companies tackling the computer industry in a very unique way. apple's building high margin hardware and giving software away for free. microsoft is trying to modify its hardware and google trying to commot tize both as long as you're willing to give them all your information. we'll see which one wins. the financial trends driven by the 5s is what's going to drive apple's stock. >> going to keep that strong buy thp thank you for your quick comment tavis and john before him. shares of handbag maker coach losing some 7% despite beating earnings expectations. could the sell-off be a buying opportunity? start talking numbers. on the technicals rich ross, on

the fundamental side we have paul swinen, covers for the morning star. i want to start with you on the fundamental side for coach. what do you make of the results and your outlook for this stock? why do you think the market is reacting so disappointed? >> the market has a bad reaction because their comp store sales performance worsened and now guiding to a negative high single digit comp for the rest of the year. and lower operating margin for the rest of the fiscal year. that's worse than expected so people are adjusting their numbers downward. >> with coach how big is the competition factor between them and a michael kors? >> you know, i think the market is overestimating coure inine in coach. they're switching their strategy. kors is growing but not like you bought a car and can't buy another car. people have six, seven, eight to ten handbags in their closet. they can buy a kors and a coach. >> i'm one of those.

>> is that you? >> i'm one of those. rich, what about the charts? what are they telling us about where coach is going. >> the stock is going lower. not a buying opportunity. you know, they say fool me once, shame on me, fool me twice shame on you. this is the third time where the company has disappointed and the stock has had a commensurately large gap to the downside. 15% earlier this year and 7 and 7% declines recently. avoid the stock in the short term but what gets me is this long-term chart which is really ominous here. when you pull up this weekly see for the last three years even as many retail stocks have been pushing out to fresh new highs, this stock has been putting on a multiyear complex head and shoulders distributive top which is a fancy way of saying the stock is being sold and going lower. i'm looking for a test of the neckline around $46 at a minimum from there, sets the statement for a fast move down to levels we haven't seen in four years.

i would be a seller. >> in other words, ominous, you said it, thank you very much. coming up on the "closing bell," don't miss an exclusive interview with the coach chairman and ceo lew frankfort and check out talking numbers. still to come on "street signs," a big swing and miss for one world series ticket holder and you won't believe who radio shack is tapping to help steer their turnaround. kind of got us thinking are they crazy or crazy like a fox. all ahead. first bill griffeth what else is coming up? >> oh, plenty. heard this, mandy, bankrate.com survey finds 72% of americans are holding back on their spending but another survey by delott that says holiday spending will jump by 9%. who's right? the author of the deloitte study join us. one of our favorite people on the planet, former ge ceo jack welch to be guest host for the second hour to talk about the state of the economy, obama care

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sdwreets stalk time. first is gap getting a downgrade. market perform to outperform why? >> if you look at this the reason why is if you talk about the sales trends it's about trying to figure weakness into the fourth quarter. back to school was one thing. this is the holiday shopping season. this is when retailers need to make their bones and if gap can't do it, maybe it speaks volumes about what the other consumer stocks will be like as well. >> a make or break season. groupon trading lower on comments from i it tg investment research. >> this firm thinks the sales trends are worsening from august to september. this is a company that's made a nice little comeback off of the lows but needs to show that its business plan is viable for investors to want to get back in groupon may be a pause for some. >> we've been asking that question for like a year now. >> since it went public

actually. >> vm wear reporting earnings of 84 cents a share in q3, 2 cents above estimates. >> a company that does cloud, virtualization shofoftware. the way the corporate business enterprise revolution is going, they all want the cloud. doing licensing revenue as part of their business that's a huge thing. the guys that make adoeb, that's a company that's also trying to transition to the licensing software business. >> and we've got today's under the radar pick, medivation. trading higher. >> positive trial results for a cancer drug. this is one of these smaller cap, about a 3, $4 billion company that's specializing in a prostate drug. the question for all these companies this size will they get bought up by an amgen or pfizer or merck. this could be one of those companies as well. >> we've got this soaring on earnings today. the mlm master. >> my goodness, 76% increase in sales. what i think of the mlms they

need oversight. much of the growth of this company, this quarter was in china. that's where many critics said there are issues with the company. company said there are no issues. interestingly enough, nu skin out talking about their weight loss product which you may or may not recall herbal life, mlm versus mlm in this case. >> another interesting stock in your wheelhouse, radio shack hiring two former jc penney execs? guys? this is a head scratcher. jc penney, radio shack, two companies trying to turn around. >> by the way, one of the jc penney execs they hired was there a year and a half, had been at dick's sporting goods aening loer period of time. they brought in good people. you want to think what were those options they gave the people to come in. >> how much did you have to pay somebody to go to jc penney to try to turn things around and then for radio shack or jc penney what can you do?

>> the ceo of radio shack who joined the company only in february said it's going to be tough for a few quarters now. >> they've got financing from general electric credit and others, so they're coming in trying to do this last gasp, the new stores look good. will they pay off is going to be the question? >> i still shop at radio shack every once in a while. >> one not far from where i go. >> i begrudging go in there, something about the customer service i have not felt good about for a number of years. i go in every now and then. >> trying to get new inventory, lots of new cool stuff, rid of the old soldiering lines and -- >> they can't make it look good. >> the new concept stores do that. >> absolutely. >> hope they can do it. up next, two stories about two very rich women. first, marisa mayer continues to be the golden gal with the golden touch and then tell you about one rich girl that is really every parents worst nightmare. revolutionizing an industry can be a tough act to follow,

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since marisa mayer took over ceo of yahoo! the stock is up over 100%. does she have the magic touch? joining us is victor anthony. he has a buy on the stock. nicolas carlson, deputy managing editor of business insider and working on a book about mayer. great to have you with us. victor, i would like to ask you, because we are learning by john fortt marisa mayer has sold over 19,000 shares in yahoo! at 32.74 a share. what do you make of this? is this a concern? >> it's not. i think it's a tiny percentage of her ownership stake and plus i think she's entitled. the stock has had a phenomenal run under her leadership up about 120% since she started. >> okay. back to the issue that we were going to talk about, whether or

not this girl has the golden touch and how much it's going to continue. nicolas, what do you think? >> i think it's going to be very, very hard for her to get this thing turned around. they're behind in mobile but i do think that if -- i think she can do it. i think she has two big assets. she's she's very good with product. she's always -- that is what she was involved with google. even more important than that for marissa mayer is her ability to charm the right people. through recruiting and through acquisitions. i mean, her ability to go to a david carp, ceo and co-founder of tom blair and convince him that yahoo! is the place he wants to bring his company, that will benefit her in the long run, even more than her product-making ability. >> you started this is off by saying, the jury is still out as to whether or not she can turn it around. some would already say she is successfully turning it around, no? >> i think it's too early to say that. i think stock price is more a

reflection of work jerry yang did years ago when he invested in a small internet company in china called alibaba. that has gone crazy. a lot of people will tell you yahoo! is a tracking stock for alibaba at this point. marissa definitely offers a halo effect on that and makes it look even better. this company, alibaba, turning into $100 billion plus e-commerce company in china with so much growth to go. it's really a google over there. that's why the stock has gone nuts, i think. i think marissa has helpedaliba >> is yahoo! just a proxy for a alibaba's future ipo? is there a future for yahoo! other than ally i ally -- aliba? >> i have a buy on it. i've been pushing the stock.

i think marissa mayer has done the right thing, replaced key managers, revamped key products, made key acquisitions, but i think the core display business still faces tremendous amount of challenges. but, you know, i keep an open mind. she has another two years of runway. she's incredibly blessed to have asian assets as buffer while she looks to turn around the core. >> i'm just going to throw it out there. i have neither a few for or against but nonetheless i'm going to throw it out there. this woman has basically pushed the stock price up over 100%. i understand there's a long runway here but she has a lot of critics, naysayers and people that give her flack. would she be getting this kind of flack if she was a guy? >> i think any time you look at what people react to and apple stock price goes down for a moment and you see what tim cook gets, i think if you go back to 2011 when tim armstrong was running aol and its stock went down to $11 a share and people

went after her and now the credit he's getting. i think these high-profile executives, male or female, they get it rough all the time from people like me and you. >> this is from the form filed by s.e.c., to withhold tax obligations with investing of restricted stock units to marissa mayer in july. >> she got compensation, she has to pay taxes, that's why she's selling taxes. no biggy. >> we have to tlooef there. thank you for joining us. i should say cnbc and yahoo! have a business alliance to share and co-produce editorial content. there we go. done my job. poor little rich girl. a 20-year-old manhattan girl wrote an article about how she's sick and tired of being wealthy. spoiled brat or tirtd of america's views about the rich.

>> i'm down the middle and her name is rachel saks. she wrote an article entitled "i'm not going to pretend i'm poor to be accepted by you" about how a grocery store cashier gave her a dirty look because she looked, well, wealthy. she says that i was born into great financial circumstances and my father likes to provide for me. i am sorry i don't have to go to a state school. blogosphere and twitters with haters, reporters showed up at her door, new york post stalked her and got that show and saks shot back with a second piece saying, this is the title, i'm not being defined by being rich. i'm not ve. are you ca salt or richie rich or paris hilton-wannabe circa early 2000s. i'm rachael f-ing saks. it's not that people hate the

wealthy but those who complain about being poorly by cashiers. >> i think the wealthy in any country, if they start talking about being wealthy and whining about it, they are asking for it. >> america is exceptional in the sense that around the world the wealthy have to hide. i mean really hide bays they have physical danger and cultural danger. in america we've been a proud nation where you can talk about your wealth openly. i do think that's changing a little bit. that's why this has struck such a nerve. >> herb? >> i think as a kid for -- she's a kid. i think she's defending herself. i think she should. i actually understand the concept. not because i came from that, i didn't, i came from the other side. but i understand why she would do that having seen my kids go through different types of things. >> the other issue is lacking the perspective to understand how lucky she is, relative to a country that has 11 million unemployed. no matter your circumstances, if you're wealthy, to the public, you should say, first and foremost, i am very lucky and i

understand that. she never did that. >> she makes it sound like, poor little me. like a humble brag. in a country where income divide is getting bigger? >> exactly. have you to talk about human nature. you have to wonder whether more education would help solve some of those issues. whether state cool or not. >> she's in school so we'll see what happens. >> thanks a lot, robert. coming up next, the biggest baseball blooper ever. also, why don't we take a look at apple's chart again. when we were starting this show, just starting to get the unveilings of the new ipad air and the new ipad mini, the stock was sitting a little higher than where it is right now. it took a dip down to about 514. you can see on the chart wie're sitting at 518 right now. americans take care of business. they always have. they always will. that's why you take charge of your future.

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one lucky baseball fan snagged the deal of a lifetime. a trip to the world series for $6. the fan spotted a $3 ticket on stub hub, paid the $3 service fee and will be sitting in right field of game for less than the price of a ballpark hot dog. they reveal just how lucky that fan is. average ticket prices, folks, are going for well over $1200. what do you make of that, guys? >> it's the world series and the cardinals against the red sox. it's going to be a hot ticket. it's a rematch. >> it's huge. >> it's winning the lottery.

if i went out and played the pick three, pick four, but yeah, that's a great story. >> on that great story note, we'll end the show. thanks for watching "street signs." "closing bell" is up next. hope to see you tomorrow same time. >> hi. we enter the final stretch. welcome to the "closing bell." the s&p on track to close at another all-time high. it doesn't want to quit. >> fourth time in a row here. the dow is pretty positive now. we're watching this market. we have a lot more on today's show. for example, the big event out in california. not since air jordan soared in nba arenas have so many eyes been fixed on something with the word air in it until earlier today when apple unveiled the ipad air. is it a slam dunk? can it help the stock soar back to