they report on wednesday but i'm selling upside calls. >> guy? >> way to be a good loser. >> kohl's. >> i'm melissa lee. see you tomorrow again at 5:00 for more fast. "mad meantime don't go anywhere. mad money with jim cramer starts right now. my mission is simple, to make you money. i'm here to level the playing field for all invest tors. there's always work. i promise to help you find it. mad money starts now. hey i'm cramer. welcome to mad money. welcome to cramer america. my job is not just to entertain but to teach and coach you. call me 1800743cnbc. top callers are finally calling out in full force. last week we had a plethora of articles about how the twitter

deal with the bull run. today dow up. nasdaq .01%. we saw the coin piece on the front page of the wall street journal this morning. stocks regain appeal. investors return to stocks which could be bad. bad. put a side for a moment the hilarity of the could be bad sub head. they're for individuals. the bulls, bear, eagles, country. for now let's focus on what i call the time honoredness of the could be bad exercise. it is true. market had a 24% advance. stock market has been a good place to put your money since the bottom of 2009. individual investors are

definitely more interested in stocks. as the article puts out. $76 billion put in stocks versus the stocks pulled out. i'm not bloblivious to this twitter. as i said last week, everybody had the right to overpay as long as i don't accept consequences including the responsibility something could go wrong. twitter could turn out like facebook, highly overrated stock. became inexpensive and became tremendous earning power as the company got the act together. facebook at 46. ipo looks less crazy. morgan stanley said today this group should be taken down to a whole fourth. polls way too optimistic. too many bulls. there are four other times we've

come in november up you 24% and finished the phase higher. shire like to see fewer bulls. a few weeks of stories how president barack obama and congress hate each other. we'll get that soon. talks of some sort begin, they'll fail. as we've seen over and over since the year of gridlock in 2011, you've got a calm now. the averages advance and become giddy. then there's a storm when two parties in washington can't agree, start calling everybody names and try to bring what's best for the country. we pull back until there's a bogus can kicking resolution. it's called government. wall street journalist, we will not buy into the notion it's somehow bad now the public

started in investing in stocks again, putting in one sixth of what they pulled out in 2012. it's not bad. to rely on figures is cliche. when you take away u you think some money has to come from stocks. this coincides with the roll over of hundreds of billions of of cds done at five years ago. it's a scenario. these top stories pack a great great deal more punch when they're backed up by actual evidence that the merchandise other than the ipo or two is historically expensive. i wouldn't regard the s&p 500 trading as expensive. think about the earnings period we just went through. think about it for a second. vast majority of companies i

follow reported gave numbers to raise your business. if you adjusted for wildcards you see the stocks are cheaper than the multiple would suggest. true. last year the market multiple was lower but for a good reason. last year wirp in the throws of fiscal debate. the washington sequester sandwich over the horizon. don't we have to justify this? plenty of companies are becoming public in real sectors of evaluation especially bio tech. we always have to come back to the four horse men of big farm a apocalypse who are up. trying to find someone that looks like winners makes sense on a day bio tech gets a take over bid on top of the santarus bid friday.

as far as the bubble bonds, what do you expect in the fed created a world to advance higher. if you change the tax code, they'd start hiring to bring the money back from overseas. that would involve compromise in washington. that's not allowed. can't be no compromise. what's the other objections? do you want banks of highly advanced ipo. let's deal with the heart of the matter. why it still may be early in the migration keeping money in stupid hardly safe low yielding instruments to put it in risk adju adjustment. how many professionals have you heard saying come on in. this is the real deal. this market is for real. how many pros have professed love for stocks and begged people to invest? i don't know of any.

warren buffett has done that yet backed off as of late. lits stipulate he's not trying to time the market. most money managers i listened to have had one foot out the door the whole time. they've lived in fear of what the fed would do. they # have been terrified of washington and tepid about stocks to say the least. they have forever fretted. the professionals have been bulls of best. they found real conviction, that would have me worried. i believe there will be squalls. only to be resolved in a positive mag and reaffirmed today. last week we had another end of the world scare that took our breath and money away. this ridiculous idea because regular investors are stirring after they've been leaving

stocks in droves for years and somehow bad. that joins litany of everything else that we've heard is bad. to climb the wall of worry. here's the bottom line. i could read the stories and say that's it. i've been positive since 2009 in march. i'm out. there are areas i want to avoid. to pull out everything now because individual investors are back because they're barely in town, i say it's very disingenuous and down right demeaning to the individual investor. i say for now if you care act actually trying to make money, stocks remain the only game in town. i need to go to steve in missouri. >> caller: jim from st. louis. the home of the 11 time world champion cardinals but sadly not this year. >> yeah. well you know, okay. that happens.

>> caller: long time listening. bought your books, subscribe to the channel. appreciate it all. >> thank you. >> caller: you mentioned for home gamers in the past, went down sharply after earnings. what do you think of it now? >> i've done a lot of noodles to see if this was top. 15% was related to flood related activity in colorado. thank you ted graham coming up with that figure for me. my take away do not despair. noodles will be back. danielle in kansas. >> caller: quick shout out to my family in missouri. >> definitely. >> caller: my question, what do you think about discount retail hers this holiday season and in particular ross stores. >> i was kicking myself. ross stores trading 79.50. i said to myself, how did i let that get away? how many times can you pound the

table on one stock. i can't pound enough on ross stores. nick in georgia. >> caller: how are you? >> good. i just moved to florida now for retirement. >> i love georgia. just love it. it's beautiful. all parts. what's up? >> caller: american depository stocks. rode it up to $22. i held onto it. the company went out and then sold some of their own stock and dropped stock to $16.50 when i thought was a good buy opportunity. every time they sell a system to a hospital. what do you think the stock is going? >> this is an irali company i do not follow closely. my friend writes for the street and told me be carable.

i don't know about mazor robotics. are there places to avoid? yes. are there opportunities? yes. are they coming back to the market? i hope so. >> i'll be with them and you every step of the way. we'll be back. coming up, flying high. defense contractor has risen 50% this year. will filling the need of soldiers and first responders around the world help it climb higher? cramer sits down with the ceo on veterans day to find out. and name your own price. price line is one of the top performers in wall street. what makes it a hot ticket? should you take a trip. plus hunger games. less than fresh report whole foods put the stock on sale and

fuelled concerns the healthy eating trend has gone stale. white wave foods coming up on mad money. y. jim send jim a tweet or call 1800743cnbc. head to mad money.cnbc.com. . welcome back. how is everything?

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given this is veterans day, it's worth honoring the bull market. the raging bull market in the the defense contractors can continue into the new year. take a smaller air and space defense. xls. you may know it as itt excel. they got rid of the itt game in 2011. this company makes highly secure electronic system, radar, night vision goggles.

information technology business they do advanced net works and air traffic control for faa. when everyone was pending about the pending fiscal cliff, we spoke to the ceo and he told us everything would be all right. he was right. over the defense budget cut, about the to get real next year, can stock keep roaring? the city is expanding overseas, moving to a have a sent market, cutting the soft blow of the spending here in the united states. the headlines are in line. those are a lot to like under the hid. over $7 billion in evaluations. they've got more business than they can handle. stock had a solid 2.7% yield. let's talk to the ceo, a retired lieutenant general in the army where he dealt with all sorts of

high budget issues. good to see you. >> no longer itt. just excelis. >> we are on our own two years now. time to drop the legacy name. before we get to your company, i saw you ring the bell today. i wanted to say. my dad asked me, what's change had the veterans are so hallowed in the company versus when my father would say in the 70s. does anyone know serving was good? >> this has been a volunteer service since the 70s now. that's taken hold in the fabric of america is volunteering to go serve the nation and go fight where needed. then the fact our nation is honori honoring them when they come back is terrific. >> why do you think there's high unemployment to vets? >> people haven't caught on to great capabilities men and women

get when they serve. we're a 10% investment company. i think it's the right thing to do. >> i bring it up. i think it's awareness. people say all the good companies are hiring vets. maybe there's something to it. >> i'm a great a advocate for hiring veterans. no company will be disappointed if they do. >> one topic is when you hear all this talk about sequester, defense talks hit new highs. yours is one of them. how have you adjusted to the world that excelis still makes a lot of money? >> we've worked on cost structure, our footprint, reducing head count and relating to volume changes coming through factories. we can't control the top line. we can work on the bottom line. many have been returning value to shareholders, buy backs and i

think thises of that nature. >> you've been able to expand the other countries and have a good commercial business. >> we do. about 10% of revenues are international. we're trying to grow that year and year out. we see great opportunities in night vision, radios and net working. we never used to sell those internationally. because of rules changing, we can sell imagery in weather. >> one of the things i saw you add the ied contract. are they not going to continue to build that up since we're drawing down soldiers? that would seem to be something we need to spend more time on given we weren't prepared before. >> our company and a lot of others built capability to protect servicemen and women. that is still in the field, been upgraded once or twice to accommodate new ways of introducing that threat.

for the most part it's in technology development going forward. there isn't the same imminent threat once we draw down in afghanistan that we saw in iraq and afghanistan. >> what about the vacuum waste systems for variety boeing commercial air crafts. >> you bet. for us, the commercial air structure composite is the biggest part of our business. airline manufactures is nothing but up. we've been a boeing corporation. while not glamer rous we have more and more for military and boeing general air crafts. >> the army is going to get a bad hit, worse than everybody. >> where that comes from is that the army has the biggest end strength issue, the largest fore structure to draw down over time

to protect investment accounts. the real challenge is that we can't do it that dpafast and br down numbers without the force going forward. that's the army challenge. army is a big customer of ours. we stay close to them to accommodate their needs going forward. >> the government cut back the portion we need to worry about before cutting back troops in the military? >> you have to reduce fore structure. people are the most expensive component of the army. maybe 55% of the overall budget top. be able to continue to modern size, you must draw down the people. the threat is, don't go too low. there are challenges on the ho requi horizon. >> there's a lot of other places

to cut if you ask me. see how companies have gotten high. they're smarter than ever and staying that way. stay with us. coming up, name your own price. more than 5,000% increase has made price line a top performer on wall street. should you take a trip? i'm a careful investor.

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as as we head into the end of every year, the best performing stocks rally harder than before. the reason, they've become anointed as winners by the money management community. that's what they do. all sorts of hedge funds and mutual funds buy them hand over fist if only they can show clients exactly how smart they are by owning high quality stocks when they have to disclose holdings at end of the year. if any stock deserves to be anointed in this environment, it is price line. for you home gamers, think of the amazon of online capital but better. the 600% return. price line posted truly stunning

1909% return. i think the results make price line the stock to own between now and year end. $1097 price tag, price line is, listen to this, among the cheapest momentum stocks out there. when you back out billions of on cash on the back sheet, sells for 19 despite having 27% long term growth rate. remember my rules of thumb for value stocks. there are money managers willing to pay up to twice a rack of the expanding company's price rate. price looin means 40%. stocks could double on value wags basis. price line is absurdly

inexpensive. we don't recommend stocks because they're undervalue. a lot of stocks seem and stay that way forever. on the other hand, it's been rallying for years. cash flow has been able to keep pace. how does the company pull that off? priceline is best of breed in the secular growth industry, online travel. better than expedia and orbitz. this is a superior company, with a superior attitude and superior state of mind. speaking of hard to kill, do you see how pricelooin got crushed last week? 40 bucks and quickly rebounding once investors heard the call. finishing up $50 the next day. back to the company. first off it's riding a rising

global tide. people ditch travel agents and use the worldwide we believe to book their travel. the online travel space has more room to growth versus 24% orbitz. this is huge european travel. the vast majority of priceline come from books. the global industry is extremely fragment. the airline industry is consolidating rapidly. or bitz is 50% hotels. priceline is the first in the industry to adopt an agency business model. they act as broker and take a cut of the transaction when someone books a room. this is a safer way to do business where you buy inventory up front and take on the risk as you get a larger cut if you sell

the rooms. if the rooms don't sell, you're left holding the bag. 80% of priceline bookings come from the agency model. priceline is the king of mobile travel. people don't understand how powerful this is. think of day kayak as the online travel. witnessed facebook and how much it was able to move. this is a beloved brand growing like a weed. referrals from kayak helped drive accelerating growth in the third quarter. that's how pricelooin puts up fabulous results. $17.30 a share for the quarter. 22% year over year increase. heavy yous came in higher sthan

expected rising 33.1%. gross bookings up 31.99%. over the last three years company generated $1.3 billion in cash flow. you want to know why it's giving triple over amazon in five years? the company islike amazon except throws off terrific profits and terrific amounts of cash top. enough cash to expand the billion buy back. what other large capital is producing numbers like these? >> bio teches. the only ones are bio teches. they're at mercy of fda. the seemingly disappointing guidance that caused the stock to plummet in trading. why do people do this? priceline is renowned for giving

guidance. over the last seven quart rs, the company has beaten the forecast 876 basis points. forecast don't count. price line now has the new ceo jeffrey boyd. miracle worker, steps back from the ceo job but remains chairman. darren houston takes over january 1st. he's the guy behind booking.com. that's the priceline crown jewel. here's the bottom line. don't be freaked out by the price tag. this is incredibly well run stock down right cheap on the growth basis. you can play with the common stock. the best way is most conservative, deep in the money call options. dawn in california. >> caller: first of all, thank you for taking me call and the education you give to all of us. >> thank you dawn. doing my best here.

>> caller: hey my question is about alliance data systems. i think they're a good company because they're a product of the futu future. have good forward guidance. they have low debt. they have a soft buyback. i want to know your opinion. >> it's a behind the scenes bull. i love it. i wish i had talked about it more. high dollar stock but inexpensive growth stock. you've got a winner dawn. let's go to jeff in california. >> caller: hey jim. i'm from the marine corps. >> doesn't have that yield or big growth. i prefer to be in federal realty if i have to. >> peter in florida. >> caller: greetings from sunny, florida. >> jealous.

>> i want to know what you think about travel centers. >> great # fuel and hospitality business. i reallilike ta. price line flying high. too high? don't let the price tag scare you. keep the money call is a good option if you're short on cash and can buy the expensive stock. it's not high dollar, just big stock. stay with us. . i'm beth... and i'm michelle. and we own the paper cottage.

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it is time for the lightning round. watch. then the light round is over. are you ready? time for the lightning round. kelly in new york.

>> caller: hey. from brooklyn, wondering about the amd making the graphic cards for new coming out. >> you and i are from brooklyn and not recommending the rights stock. count and you've got to blow that out. this is a one trick pony. jane in massachusetts. >> caller: yeah, hi. first time caller but a long time fan. >> thank you. >> caller: my stock has gong progressively lower 139 to 121 today. has jj troubles brought the block buster pc down? >> i think that wonder drug is going to get through the fda. 50/50. i reiterate. let's go to phillip in michigan. >> caller: hi jim. thank you. you're good for america.

my stock is sky works solutions. >> today's cirrus company, they got designed out of the ipad air. everyone is panics. i feel sky works is still a trader. john in florida. >> caller: hi. john in florida. >> good to have you again. what's up? >> i'd like to know if it's a good time to get back in on arena pharmaceutical? >> no john. we've got to go blue chip. that isn't red chip. nikitta in washington. >> caller: hey jim. lng. i know we've got a while before train whistles blow, but how we looking at station? >> i've been pushing because i

like the action. once again, who has made us money? the answer is cqn. i like the master limited partnership more. i've got to tell you, as far as i'm concerned, if it will come back on, that will be terrific to see it. that's an invitation at your 52 week high. let's go to jr in new york. >> caller: cramer. >> yo. >> wind stream? >> you're reaching. littlelike century link. i sigh ay no. nick in california. >> caller: thank you for all you do. i own 500 shares of ubiquiti net

work. >> someone accused me of back ago way of it. i said come on man. john in oregon. >> caller: big band booya to you. >> i'm an oregon duck. sorry. >> caller: i want to know columbia bank long term. >> that i like long term. you've got a winner there. chris in pennsylvania. >> caller: hey jim. i've got a stock for you been up over 50% this we're with improving cash flow, doing debt reduction. lowest tax rate in the sector and possibly ipo in 2014 for a spin off you with the company. what do you think of weatherford international? >> not as bad as it used to be. that's all you're going to get. transocean, carl did that deal.

i cannot bless that. >> caller: great big booya. how you doing today? >> allen al veriz son, i invest in apple. it feels like a soap opera. >> i agree. instead it get nos respect. this has become the rodsny dangerfield of stocks. it deserves more respect and doesn't need to go back to school. that ladies and gentlemen is the conclusion of the lightning round. >> the lightning round is sponsored by td ameritrade. ♪ the shell brought him great fame. ♪

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tomorrow tomorrow opportunities in a full run. jp morgan chief strategist is capitalizing. squawk box tomorrow on cnbc. the the second hunger games movie comes out next week. instead of doing the arena style death match, we're paying tribute to the match talking about hunger gains.

stocks like white wave food,wwav, milk, coffee creamer, soy and almond milk based products, spun off from deen foods a year ago. the healthy eating category took a hit when whole foods delivered a not great quarter. the company reported last thursday, 1% earnings, 18% basis. 11.1%, double digit year over year. 60 base points and i think it will go up more. plus, plant based beverage oil and almond milk down 14%. who else is doing that number in europe? since we last spoke to the ceo back in august, up 25% since it became public 2012 hitting a new hi today. can they keep up momentum? the chairman and ceo of white

wave foods. welcome back to mad money. >> great to see you too. >> this is growing at a pace of almost nothing i've seen in my life. why? >> it's a monster. look there are a number of factors to make silk. it is an alternative to dairy. people are look to heldle thinkier alternatives. dairy is a huge category. $25 billion in sales. there's a lot of room to grow. the particular segment of the population looking for great nutrition and lower calories. almond is a fantastic low calorie alternative. >> you have a new one that's one-third the calories? >> lighter than light. fantastic product, great satisfaction performs well in the cereal bowl and beverage

occasion. great satisfaction in the market. >> your company has the ability because of plant based products to have expanded margins for multiple years i have to believe. >> i think so. we're getting growth and products that have mid-40s gross margins. >> versus what's regular milk? >> in the low 20s, maybe high teens. terrific economic profile on products. we're also a pretty new company. we're leveraging corporate costs structure and operating cost structure through additional sales volumes. sales volume 10% during the last period. that starts to flow through to the bottom line as we continue to grow. >> you had a big farm you sold? >> the farm that we are in the process of selling, haven't sold it yet, was the original significant organic milk dairy in the united states. it provides 5% of our milk. we've moved this category to being granded consumer products

category. it's not our expertise. we're going to redeploy that capital to higher opportunities in the company. >> look at market capitalization and think whether it's big enough for opportunities. this brand is a brand i trust. if you put horizon, not organic. i stopped trusting organic. a lot of guys that are not organic. it's like organic you to me. can't you put horizon on other housekeeping products? >> this is a brand that's well over $600 million in sales. at retail it's gotten incredible trust among families with young children, particularly families that are concerned how kids are going to eat over their 100 year life span. this is a brand we can take outside the traditional milk category. you'll see products shows up early in the first quarter that are not milk but all family

products for families with kids, family meal eating occasion. will be organic, better for you made of great ingredients under the trust horizon brand. >> meal food. not chocolate bars. >> think meals and snacks for kids. >> you're doing well in europe. europe's nestle, how are you able to compete? >> we don't sell these. we sell silk equivalent products. it's the dairy alternative product in europe. we have about 40 share. growing like crazy. really driven by fantastic non dairy yogurt products we're bringing to the united states and introduction of ale monday milk. >> throughout the conference call, this may be time for mma. a lot of little guys throughout.

2014 for your you company? >> if we find the right thing. what we've told people since we started marketing, we're a certain kind of business. we have five brands. $500 million brands. we run those kinds of businesses well. we're looking for brands and categories that are or can be big, that are maintaining our growth rate. we're a growth company and on trend categories where we see long term trailings in our back so we continue to grow. >> i tell people, just because whole foods sold down, doesn't mean they are not selling more than ever? they are. ceo of white wave foods company. you know a like them. we'll be right back.

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with our base auto policy. and if you switch, you could save up to $423. liberty mutual insurance. responsibility. what's your policy? you can make a fortune if you're not a snob. isn't that the take away from dime equity parent of apple bees and a hop? here's a company that doubled. two have a buy. that's lukewarm. wells fargo queried at top of the market perform note after the last quarter, unexpected sales store service anyone? 72 to 82% price market. not a lot of give.

it had been 70 to $74. no doubt. stock soared in just a couple of days after the surprise. the firm sites equities debt and lore than average growth keeping the whole recommendation. it could pay down the debt if it wanted to. through social media to boot. while the company reduced that by a billion over six year, it has a terrific dividend even after this miracle run. goldman sachs is struggling with the chain. goldman noticed the more positive sales increases in the industry and agrees the cash flow is growing quickly enough to allow expensive debt to be paid down. it ratzs the price target recently because that is too overrun when stocks spiked. goldman can't pull the trigger on this one. some reluck tans comes from

applebee's. the other story besides i hop. investments going to be viewed negatively. the whole restaurant had a rough period. dime equity has done a lot to improve apple bees to get a higher ticket from each customer. like all restaurant, they roll out concepts to keep the store fresh. what i like best about dime equity is business model. 99% franchise. we know can be a license to print money. you support the chains nationally, rake in fees and save a boat load on labor cost. dime equity had 32,000 employees five years ago to a few more than 2,000 now. that's despite 15,000 apple peas

and i hops. the chain is giving free meals to veterans today and active military. they perhaps don't live the life i have with a couple of kids and birds that feasted on applebee's when possible. bottom loss pot of coffee. i think it's about the snob factor. i think snob factor is holding the company back. the market barely densed the size of the opportunity. even after this run, i believe the stock is a buy. analysts landfawill be drag alo kicking and screaming to recommend dime equity at much higher levels. stick with cramer. customer erin swenson ordered shoes from us online

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veterans and take part in what lieutenant general said. he's the ceo of excelis. it's a different time because this is a volunteer army. we want to thank you for volunteering. like to say for volunteering. i will see you tomorrow. we are less than three weeks away from the self-imposed deadlines to fix healthercare.gov. nearly all experts believe they will miss that deadline. 4 million cancellations dwarf the 50,000 enrollees so far. young healthy people are likely to stay away. tonight we unveil a plan b for the disaster known as obama care. plus thousands dead after a devastating storm hit the philippines. we're going to get the latest on that horrible disaster. and as we honor our veterans today those brave americans who have and still protect our freedom, we've got someea