nasdaq closing in on 4000 once again. companies with no sales worth billions and the back street boys are touring. are things getting a little crazy? your other hot topics. what china just did that could change their economy in a very grown up way. what happened on this day more than 100 years ago that changed wall street forever. you've heard of a freight train, you probably heard of a love train, you know of a crazy train

but have you ever heard of a starbucks train? you will. >> what does the dove say. she says green light to the fright train the markets these days. now we got the s&p and dow they are both on track for their sixth consecutive weekly gain. we've not had a correction of 10% or more since 2011. that's a long time. it's supposed to be a two way street. let's look at the numbers. we are on watch now for 16,000 on the dow. for 1800 on the s&p. only a stone's throw away from that. and the nasdaq as brian said 4000 is the number to watch. poised to break a two week losing streak. >> so what's it going to take for us to get to nasdaq 4000 aside from a few more points noonds. what might be holding us back. take it over.

>> let's play a little game because i want you guys to interact with me about this quiz we got. we looked at the current nasdaq 100. some of the biggest names. we said let's go back to the hype much 2000, march of 2000. so what has been the real drivers and laggards in the ind index? this company is down 64% since the highs back, again, since march of 2000. here's a hint, guys. take a guess. this company is a leading indicator for technology and it makes the equipment that makes computer chips. any guess? >> applied materials. >> there you go. take a look at this stock. again, we're seeing it's down 64%. another one four. this company is down about, we'll call it about 84, 85% here and this company is a cloud computing company now that helps accelerate data across the internet. nip guesses?

>> akamai. >> she saw that ticker thing in the prompter. >> how about this. let's go the positive side of things. this company has pushed the nasdaq. this one here, this company makes everything i, ipods, iphones. >> samsung. >> it's apple, of course. and this one, how about this, guys. the single best performing nasdaq 100 stock since the peaks of 2000 is not a technology company but it's a massively up again 21,000% and it has to do with a very controversial these days energy drink business. >> monster beverage? >> you got it. monster beverage is up 21,100%

since the loss or highs of march of 2000. >> die not cheat. that one was real. >> i congratulate you guys for playing along but still some great name to watch as you talk about old world/new world nasdaq. >> these tech dinosaurs a better buy or beth on these young stallions. brian, great to have you on the show. what say you go for the old or go tore the new? >> we definitely go for the new. thanks for having me. some of those tech dinosaurs i thought was an apt description, think of some of the great tech names of the past that just haven't grown for the last 10 or 15 years. people focus too much time on some of those and missing some opportunities in some of the newer less known spaces. >> give us some names. what would you like in the new area? >> well, one of the easy comparisons for everybody knows

cisco but fewer people knows arris. they make set top box. it's a $2 million market gap that can grow from the refresh cycle in set top boxes from people like comcast. that kind of thing wouldn't move the needle with cisco but propelling good growth for them this year and next. >> speaking of cisco, brent, that's a stock you like despite the fact it just absolutely tanked earnings this week. sales were dismal. a lot of people are questioning the ceo john chambers. worst performer on the dow. you still think it's a buy. how come? >> well, again, let's talk about the old tech. i think the dump, boring companies versus new tech which are exciting and cool and so forth. what happens with that these old dumb companies, they were the exciting companies yesterday. yesterday people overpaid. cisco 12 times earnings. i remember when cisco came out

trading at 200. now when i want to buy it 12 times earnings. sales are up. earnings are up. their profit margin is still 20%. 20 cents on every dollar they bring in. their inventory turnover two times the industry, 12 times. the stock to get back where it was at the high, 24% return. >> it dump ed a pail of water n investors. why take the risk. >> risk of buying cisco? >> yeah. >> because you're getting such good value for buying cisco now versus these higher flyers and stuff because you're paying for things in the future. with cisco we know what will happen. cisco won't double in price in the next two or three months but if i buy cisco today around 22 or so and a year from no, it's at 25, 26, that's 20% plus return.

>> you're counting on sales in a big way to turn around. they were do u7b% in russia. you're really counting on a turn around. >> turn around too. when you look at the earnings going forward they are increase. not decreasing. their earnings are increase. the street doesn't get that because they want this magnificent growth. cisco won't have that. they will have growth, pay for the stock dedicate will be worth more 18, 24 months down the road because those earnings will grow. maybe at the rate people want, but they will grow. >> basically what you're saying if you go for these old dinosaurs like cisco you need to be a patient investor. brian, this question is to you. how patient are we going to be these days when you have these new tech names that can give you growth early in the short term but take your money and run? >> i won't necessarily dispute you could do well with cisco with patience.

arris isn't an expensive growth. some of the others -- we stay away from the high flyers where you really run into danger but some of the others we like have a good combination of good valuation and good growth profile. if you can get boston those we'll take that rather than just one. >> very quickly, brian and i hope you under that the fact that you're in charlottesville and i'm a hokey makes it very difficult to conduct this. fdy. >> yes. expanding in to life sciences and other materials areas. very good company, good growth products and we think that's a good opportunity too. >> brian and brent thank you very much for joining us. coming up next china will need a whole lot of diapers. what that means for the rest of us. plus a social media company that generates big sales for

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has to do with energy and america's farmers. the white house is giving big oil a big win because we're just

learning the epa is cutting the ethanol mandate. one line there. fact is this is good for toil companies because they have been fighting against that obviously about the amount of ethanol that goes into refined fuels. that's the case. also watch corn, by the way. corn prices likely to gown you would imagine because less demand for corn. so a big win for oil. warren buffett disclosing a big stake in exxonmobil. great timing. all right. there you go. corn is down by .7%. adm, they could be impacted by this but it is perhaps a nice win. i've been wondering why marathon petroleum was doing so good this week. maybe this is the reason. topic du jur is health care. the president will meet with insurance executives in minutes

time. let's get to john harwood. what can we expect? >> reporter: in that meeting i expect insurance companies will tell the white house a, you dumped a big load in our lap that's logistically difficult and financially difficult for us to handle in terms of extending some of these policies that would expire and don't meet the standards of the obama care law. and that secondly they want some financial relief. now the administration indicated yesterday when the president announced this fix that there were some shock absorber provisions in the law that might allow some financial relief to insurance companies whose pricing has been based on a model that didn't include a lot of these policies for 2014, but that fix that was announced yesterday is something that was trying to take the momentum out of the vote that occurred today. republicans passing a bill with 39 democrats going along that would have undercut obama care by allowing a lot more

information buy these policies and make it more difficult to ultimately get the entire system over to the obama care standards. so this meeting with the insurance companies is part of the white house's attempt to deflect that drive on the hill and to smooth some of the political backlash here. i wouldn't expect, brian, that a lot of policies are going to be extended because of what the president did, some may, it depends on how much pressure is put on state insurance commissioners and on insurance companies themselves but all of those issues are going to be hashed out at the meeting in a little over an hour. >> john harwood thank you very much for the latest on that. >> chinese reforms pushed asian markets higher. the one we want to focus on is relaxation of china's one child policy. is this a big deal and could it have an impact on diaper, toy and formula companies. let's hear what ceo from

kimberly-clark said on "squawk box" this morning. >> consumers using one die pear day if we get to two diaper as day that doubles the size for us. place like africa that's opening up and starting quickly. >> joining us now, author and columnist for forbes.com. gordon great to have you with us. why do you feel this is too little and too late and won't move the needle. >> the problem is china is in accelerated demographic decline. the workforce already peaked. the entire country is going peak probably before 2020, not 2035 or later. so the real issue here is going to be is this enough? it's probably on an increased birth by a maximum of 10 million. that sounds like a lot but not in a country of 1.4 billion. many women don't buy into

china's social norms. i don't think we'll see a lot of births out of this. >> to compare your prediction, citi says 11 more million births or up to 16 million more. what about you, ann? do you think it will make a difference to labor force. if you have more babies you got to go out there and do more spending on diapers and child care needs and all kinds of things. >> yes. well, i would say that the announcement is more powerful from a psychological standpoint. because by signalling to their citizens that they want to encourage home to have kids, then the people feel freer and happier and so this may encourage them to do more down the road. it also will lift consumer confidence, right? and so when people have stronger consumer confidence that these reforms are coming through they are more apt to spend on all

types of consumption. so when you take this announcement, in conjunction with all the other reforms they've announced on economic forums such as breaking the monopolies, allowing more deregulation in the capital account in china this along with the sweeping number of reforms they've announced will, i think, increase consumption in china. >> you know, gordon, we look at a country that in some ways is struggling to feed its people, right, especially on the fringes. it's difficult. you got major pollution problems, obviously. many environmental concerns. you got bridges, things like this to be built to house this stuff. can they support more people? this is a country not the extent of india but is already strained for resources. >> it's strained for resource but i think the issue mentioned the environment is the one that's going to put an absolute growth on the economy. largely because we're now getting to the point where the air is becoming unbreathable in major cities in the east and also we're starting to see major

pollution in areas that have he in rear had smog. i think that's going to be an issue that's really going to constrain the economy. there's some other things. the big issue, of course, is debt. to create growth recently they have been piling on the debt faster than they are developing the ability to serves it. that's the critical issue. >> the reforms that they've announced basically acknowledge these problems sponsorship the fact that they are going to -- they've announce ad resource tax so that they will not allow for polluters to get away with what they've done in the spaft aligning incentives along with clean energy. and so i would say that that is a way of them addressing this problem which i think is great long term. and as far as the debt is concerned, i feel that when they say they are going to break up the state owned monopolies that means they will spin off these areas to private investors and this is one way to reduce debt

and the fact that they are going to announce these other things such as doing other taxes and allowing more commodity prices to fluctuate with the market. this will all help them generate revenue to deal with the debt problem. >> lots of chunk in the chain. gordon thank you and ann thank you as well. coming up on "street signs" get ready for a little price shock at the gas station this weekend. we're on pump patrol. >> this corn ruling could lower the price of retail gas. breaking news from the epa. also something happened on this day 146 years ago that forever changed wall street perhaps in the biggest way it's ever been changed. can you guess what it is? we'll let you know when "street signs" returns. we'll take another look at commodity futures after that epa ruling. corn should drop and indeed it is. ♪ ♪

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the break. what happened 146 years ago today that changed wall street fore. back on this day in 1867 the first stock ticker was unveiled. prior to ticker stock prices were sent by mail. or messenger or even pigeon. the ticker was the brain child of edgar callahan who figured out how to print out stock quotes. the elasticer debuted in 1960 and replaced by computerized tickers with electronic displays. let's bring in bob pisani. bob, you've seen a lot of technological changes during your time at the nyc. i imagine the single invention you're with right now probably changed trading more than anything else. >> yeah. i'll tell use. proit vieded information on continuous trades. remember the telegraph was invented in the 1830s and 1840s but it wasn't continuous.

this was continuous. here it is. i just talked to the archivist. he was kind enough to bring down one of the very first ticker machines from the early 1870s. what's missing is the paper. the paper would have been on the top. it would loop around underneath these two wheels. these are the alphabets. this is the ticker itself. here are the prices. it came in right through here and spit out right through here. now what they did was continuously improve this from the 1870s all the way into the 1960s, believe it or not and really these kinds of machines much improved were only retired in the 1960s when they first started to get electronic machines where you could query a stock price and get it back. >> really cool, bob. thank you for bringing to it our attention. amazing. you have a pigeon from back then

that is still around? >> not just mail but downtown in new york, prior to all these machines they had runners, professional runners like a marathon who would run up to midtown and tell people what the stock prices are. >> the ticker is the cause of our obesity problem. >> exactly. all right. time now for our weekly two and two segments where we pick a pair of monday story movers from this week. are you ready? my pick is macy's. up 10%. 19% in the past month. strong earnings. third quarter profit of 23%. macy's continues to prove itself best major retailer. >> it's an old-fashioned kind of machine a moment ago and talking about mail and those old things. i picked pitney bowes. we're talking postage meters at

the mail machines. one of these dinosaurs that's doing extraordinarily well in the modern age and it's adapting as well and doing all kind of maim things in the cloud. gas prices are inching higher as we head into the weekend. we're on pump patrol. say it isn't so, jackie. >> reporter: looks like we'll end the week on a high note, the national average for a gallon of regular $3.20 a gallon. that's a penny higher than it was yesterday. glass prices have been on a steady decline and people wonder if we'll hit that $3 level. will we get there? eight states today there are. take a look where you can find gas for under $3 a gallon today. five states have seen their price edge slightly higher since yesterday. your cheapest gas can be found in oklahoma city, oklahoma where a regular gallon costs $2.64. that's your pump patrol for today. now back to you. >> thank you very much.

still to come on this fine program, fedex says they would be okay making sunday deliveries if demand there was. certainly a good thing for consumers and customers. is it a good move for fedex investors. >> we found a social media site that actually makes money. the profit power of pinterest when "street signs" returns. how is everything?. there's nothing like being your own boss! and my customers are really liking your flat rate shipping. fedex one rate. really makes my life easier. maybe a promotion is in order. good news. i got a new title. and a raise? management couldn't make that happen. [ male announcer ] introducing fedex one rate. simple, flat rate shipping with the reliability of fedex. [ male announcer ] introducing fedex one rate. (announcer) at scottrade, our cexactly how they want.t with scottrade's online banking,

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welcome back to "street signs". we want to follow up with something that jackie just spoke about, this idea that energy markets are in focus. the reason why. check out these stock charts. we're talking the energy stocks. the valero. starting to move higher on this epa reduction in the use of ethanol, corn based ethanol. those refiners moving higher as they don't have to use as much ethanol in the coming year. we're also seeing the ripple effects in the more direct markets. gasoline futures, they are headed a little bit lower. this contains the costs for some gasoline. they are not as exposed to prices for ethanol or corn. corn futures take a look at those you're seeing an impact from that epa decision as well. certainly a lot of ripple effects from this epa decision.

>> thank you. it is street talk time. friday edition of street talk. kellogg first of all getting downgraded to under weight. >> down now over the past month but barclays citing multiple factors that could weigh on next year's earning growth. this stock downgraded last week by deutsch bank. a quick note too. if you think kellogg's might benefit from lower corn prices, generally the feed corn and ethanol corn is completely different. just take that into account. corn prices will go down. what we eat and put in our engines is a completely different type of corn. basically inedible. i know. >> kimberly-clark trading at all time high. >> kimberly-clark -- i'm sorry. it's down .7% to 108.87.

they will spin off their health care business that will create stand "today" lone health care company with about 1.6 billion sales. the proposed spinoff makes sense. >> the widely owned p and g, proctor and gamble. >> trading at all time levels. 84 pop 71 np goes back to 1920. bill ackman only holds 2.1 million shares but down from nearly 9 million shares in the second quarter. a bit of under the radar pick. china's radio service youtube video. >> if you go to yoku it looks like youtube by the way. company reported earnings of 21 cents beating estimates. revenue didn't beat as much. still stock doing well. they added about 12% advertising

customers quarter over quarter. bank of america, merrill lynch downgrading and cut their price by 50 cents. the stock up. yoku is the adr ticker. >> fedex, right, speaking of older companies is a new darling of certain hedge fund managers like george soros, daniel loeb, john paulson who have bought fedex shares as of late. the company would courtney regan adding a sunday delivery. take a listen. >> well if the consumer wants ecommerce items delivered on sunday, fedex with our broad portfolio of services in that space is uniquely situated to do it and well be looking at that carefully. >> so if it happens does it make

fedex a buy. is it a buy now? jim, first to you on the fundamentals. you rate fedex a buy. does this sunday thesis have anything at to do with it or is it a buy nonetheless. >> it was a buy before. starting with the fundamentals for why fed special education buy. it's an economic bellwether that will benefit from expansion in the u.s. as well as globally. we see good growth in earnings for the company. we think it's undervalued. >> talk to us about fedex's chart. what is it saying to you. what is it speak towing. a buyer or a seller at these levels? >> a buyer. 52 week high. just like every other stock. i like fedex. the real reason we talked about the big dogs that came in,

september 30th, hedge funds loeb, soros, own 2 million a piece. the real buyer themselves they have a 10% buy back. 32 million shares. you can blame on washington. that want has been the undercurrent for all u.s. companies why they are continuing to go higher they are buying back their stock. nice to see that equivalent thrown at new jobs, new factories. fedex is doing great but we want to look at the 100 day moving average, down by 110. that's a substantial move down lower and that's where these hedge funds got in. right now we're seeing a 21% run just in q4. it's too rich at tlefls. tint buyer lower. >> jim, do you care these hedge fundsing bought the name or is it gravy. >> it may lead to a dividend increase. it lags u.p.s.. very good shareholder friendly thing for them to raise that and pressuring might lead to that. other than that i don't think

there's any reason for activists to ask for change in the company. they will grow profits in my opinion. >> guys, thank you very much. have a great weekend. take care. check out the online edition with yahoo! finance on cnbc.com talking numbers. coming up, the game fight that is no game. microsoft and sony battling to be console kings. which is the better buy. we'll stack the x-box one and ps4 side-by-side. >> plus all aboard on the coffee express. we'll take you inside starbucks newest locomotive location ahead. but first what's coming up on the close bell. >> analysts say forget the housing recovery. homeowner shift is for suckers. his words. he'll defend that controversial statement which was all the buzz this week on cnbc.com. also we hear from a former

health insurance executive on why president obama's move to allow people to keep their cancelled plans could end up raising premiums for everybody else. all that and much more. gains for the dow and s&p were in record territory. we look forward to seeing you at the top of the hour on "closing bell". in the meantime more "street signs" coming after this. s... tdd#: 1-800-345-2550 ...you see opportunities. tdd#: 1-800-345-2550 at schwab, we're here to help tdd#: 1-800-345-2550 turn inspiration into action. tdd#: 1-800-345-2550 we have intuitive platforms tdd#: 1-800-345-2550 to help you discover what's trending. tdd#: 1-800-345-2550 and seasoned market experts to help sharpen your instincts. tdd#: 1-800-345-2550 so you can take charge tdd#: 1-800-345-2550 of your trading.

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game stop, gme having a rough day. no real event or news driving stock down at least we can see but gme says could it be a mix of october sales numbers coming in light. also maybe the case of, you know, buy the rumor sell the news. you have the new ps4 thigt market, x-box hitting the market, game stop has been red hot. maybe people are saying okay consoles are here let's find profit elsewhere. >> it's expected to be an all out battle between sony playstation and microsoft's x-box 1. josh lipton, i know you've been doing some hard research. you've been following the gaming wars. what have you got?

>> reporter: grueling research. next week microsoft is going launch the x-box 1. that's son chip's stiffest competition for the hard core gamers. last night it was all about sony with gamers lined up at stores from coast to coast to get their hands on the new console and here at the gamestop in san francisco, gamers were back in line. i can until at 6:00 a.m. some of those shoppers left empty handed an hour ago after the store sold out. while it's bad news for shoppers it's a good news for sony. the skoenl console is a make-or product for the company. >> in terms of profitability the ps4 platform has to succeed. >> sony once seen as premier name in consumer electronics has lost its luster. the stock is down 50% over the past decade with companies like

samsung and apple dominating that space. this year shares have bounced back tacking on 65% since january. bulls pin their hopes on faster restructuring at the company especially for its pc and tv segments. morgan stanley thinks sony will sell 3 million consoles by december and it could go a longway to help win back consumers. sony will lose money on each console. they estimate 150 loss so ps4 can have short term profits but long term sony can make up those loss. >> okay. unfortunately we got a little bit of a technical problem going on there. pac-man just died. you know how there's a starbucks on every single corner. now there's one on tracks.

starbucks unveiling the first store on a train in switzerland. it's racked with the starbucks logo. it has a store inside the train. one of the smallest starbucks ever built. don't expect to see a coffee train near you any time soon. setting expectation lotion. >> how do you order seat, first class and coach or grande and tall? >> coming up next. will santa be bringing retailers a big lump of coal. >> power of pinterest. wait until you hear how much each of those ppis generates in sales could pinterest be the next big social media stock. we'll discuss.

i always want to say things like video just in. guess what. video just in. we're looking at insurance

company executives arriving at the white house moments ago. they will meet with president and other white house officials to help figure out fixes for healthercare.gov and everything that's been going on with that. by the way, folks, tonight on "the kudlow report," michigan republican fred upton will be on with me. i'll be hosting. larry is on a tropical island somewhere. that's a career boost. >> i'm sure people will be tuning in. t minus 39 days until christmas. can retailers be handed a big fat lump of coal. let's get courtney regan. coal or some treat? >> every holiday season comes with its own set of economic issues impacting consumers budget for gift giving. this season is no different. weapon got higher payroll taxes, a lack of confidence in washington lawmakers and higher health care costs all cutting into consumers confidence.

sluggish economic growth and that naughty list looks fit for a grinch. but competition for consumer dollars is so intense retailers are offering the best promotions in years. online shopping has grown in number and ease. beyond the retailers, home values are rising. the stock market keeps hitting fresh highs. weather trends are favorable. the lowest holiday season gas prices in four years makes the nice list pretty jolly. according to a new gallup survey more than 1,000 consumers are reducing their forecast for spending on christmas eve gifts to an average of $82 below their october prediction marking the lowest expectation in four years. while retailers issued some mixed forecast about the holiday season, a number say sales and traffic have bin improving plus a chance for a christmas miracle. brian >> courtney, thank you very much. if you've been spending a lot of time browsing pinterest looking for inspiration on holiday gichlts that's translating in to big bucks for brands.

julie boorstin talked so much about twitter, facebook, meantime pinterest is printing money. >> well it could be printing money for retailers because all of that browsing isn't just procrastination. a new study finds that pins or shares on pinterest are yielding serious for other stores. average pin generates 78 cents per sales. product images on retail sites are twice as likely to be ppied on pinterest then liked on facebook. pins have an incredibly long life. half of retail site visits happen 3 1/2 months after pinning and half of retail orders happen after 2 1/2 months. that could translate to long term value but also a challenge

for retail towers keep their links up to date. now to make pins more valuable, yesterday pinterest started allowing brands to access data to display top pins on their own sites or to own sites. this comes as pinterest is testing its first paid model called promoted pins. the company is far from profitability but they see potential. they raised $2.5 million in a $3.8 billion valuation. pinterest 44 million users just hit a key mobile tipping point. in september more than half of the visitors were from mobile. >> thank you very much. do we really know the true valley of companies like pinterest and snapchat? we debated it yesterday about the risk of stuff on twitter. let's bring in social media analyst and founder of social internet fund. we talked about it a bit yesterday, right? when you look at twitter stock price, they're pricing in, investors, anyway, huge amounts

of growth. they're going to need everybody to be all in on advertising. that remains to be seen. when you look at pinterest or snapchat that's still private, are there ways to gauge their value? >> sure. you value pinterest the same way you value twitter. i'm less worried about twitter's ability to monetize their traffic than i am in their ability to actually grow that traffic and to grow the engagement that's actually been a struggle for twitter. and the street seems to be giving them the benefit. doubt today, although i have my doubts. pinterest, on the other hand, continues to grow dramatically both the number of people using it and the engagement. the internet is really a photo-centric environment. and pinterest is really the first photo centric website and it's changed how virtually every website in the world dross in users. >> yeah. you know, it's interesting, too, because, again, we've been having a lot of discussions about twitter. who knows what's going to happen. it could be the greatest company

in the world. it could fail. we don't know. is there a way to figure out if something is too big? pinterest is great, from what i understand, i'm not on it, because the influencers are people in your community that, you know, your cousin or your aunt or your friend, and they're going to have a bigger impact on you than maybe a stranger. >> undoubtedly you care more about what your friends say and people that you're close to, people you respect, than do you about an advertisement. to me, though, the most important metric about all of these is daily active users over monthly active users because that tells you whether the audience is becoming more engaged or less engaged. for facebook, as an example, that number continues to rise nicely. i continue to be very positive on facebook. for twitter, doesn't even discuss that number. so, in my view, that's -- that's a little worrisome. >> all right. very quickly. doesn't sound like you're real bullish on twitter. >> i think twitter is a great

product. >> no one doubts that. i'm guessing -- we're talking about valuation. >> from a perspective of how they're getting people engaged to use twitter, it's still a struggle for them. we'll see if they figure it out or not. >> we'll see. thanks very much, buddy. have a good weekend. >> thanks. >> earlier in the program i used a poor choice of words in a segment about chinese policy. i really do apologize. it certainly was not intended to offend anybody. in fact, it was totally, utterly unintended. if anyone was offended, i apologize. >> you're probably the most open-minded person in the world. >> well -- >> right? >> well, anyway, on that note, still ahead, a little friday fun for you. good way to end. ♪ ♪

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i'm greg stevens, and i helped create fidelity's options platform. it's one more innovative reason serious investors are choosing fidelity. now get 200 free trades when you open an account. let's have a little friday fun, shall we? and get a take on the zany headlines from bring in adam sank, good to see you again. love the jeans. >> thank you. >> robert frank. why aren't you wearing jeans? frank and -- >> as they say in france, franc and sanc. >> we're calling it frank and sank. jeff koons balloon dog selling for $58 .4 million, a record for a living artist. we thought we might want to make one here on our own. what do you think about this? come on. >> the balloon dog is one of my favorites. i wouldn't pay $58 million for

it. it makes more sense than the black and white coke bottle andy warhol did that sold for over $50 million, too. when this thing went up outside the auction house, everyone on the street took pictures of it. people love it. >> that's peter wilson. his quote just went up. it's $50,000 to have him perform at your children's party. >> why not? 50,000 bucks, starting bid? >> yeah. he was trying to coach me. couldn't blow up a single balloon. it's harder than you think. he said koon's could have made that in five twists so that's $10 million a twist. >> the next story here, adam, listen, you probably live in manhattan, so you don't have drive-throughs but everybody else in america has drive-throughs. people were complaining they were too slow so mcdonald's is adding a third window. pay, pick up and a third window to respond to this. when does it end?

when does it end? >> it's not going to end. next they'll have a fourth window where you can get your diabetes medication. dangle your arm out the window -- >> don't laugh. >> i apologize, right? >> no. listen, it's not just mcdonald's, to be fair. >> no, but, brian, your point is -- it's not -- >> get the novotonortis flex pen. >> it's not enough to have fast food, a drive-through, we want our mcflurry in 2 1/2 minutes instead of 3 minutes. >> it's now 3:15 and that's way too long to wait for your big mac. people are not having it. >> telepathic ordering. i just want them to know what i want when i drive up and i won't even stop. it will be like ez pass. >> have a funnel coming out of your mouth, they can throw the food -- >> that's college. a different story. entertaining airlines, spirit airlines, out with a new promotion called not smoking crack. offers $30 one-way flights to

toronto capitalizing on the scandal around the mayor whose basic excuse is, i was smoking crack. but it's okay because i was drunk when i did it. >> he's a social crack smoker. >> second hand crack smoker. >> you can't even buy a bag of crack for $29. >> i don't know that. >> you can barely get one rock for $29. >> is that right? >> yeah. >> i think it's a great deal. also, this guy -- i mean, could he look more like chris farley? i feel like if chris farley were here with us, he would play rob rord ford in a movie. >> i have family up in canada. how long does it go on? >> you'll see new advertising throughout canada. their new tourism slogan is, canada, we're not that boring after all with a picture of rob ford. >> there's a lot of things, but certainly not boring anymore. adam sank, good stuff. appreciate, it robert. a little friday fun. and pete wilson, our artist extraordinaire. >> oh, wow.

>> sometimes it happens. >> sometimes it does. >> the bid, $50,000, opening bid for this, write in. >> he'll even sign it. >> "closing bell" is next. >> for $50 million, i'll sign anything. >> anything? hi, everybody, good afternoon. breaking news right now. insurance ceos descending on the white house at this moment for a pivotal meeting about changes to the health care law. i'm maria bartiromo coming to you from the new york stock exchange. happy friday. >> happy friday to you. i'm bill griffeth at cnbc global headquarters. stock market hits historic highs. we'll have much more on that in a few minutes. first, to john harwood at the white house. boy, john, wouldn't you like to be a fly on the wall for this meeting, huh? >> reporter: well, i would, bill, because the insurance industry didn't like what the administration did yesterday. at least some portions o.