>> my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to mad money. welcome to cramerica. my job is not just to entertain you but educate you. so call me. we rallied again today. prap with the after glow of janet yellen's testimony. the fact that she wants to stick with the program of keeping rates down to help keep the

economy stronger has been behind the gains lately including the ones we got today. nasdaq climbing .33%. that's six straight up weeks for the dow and the s&p. that's the power of this. with that in mind, let's talk about the coming week. next week is a truly special week for "mad money" because we're going out to dream force. that's sales force.com's annual shin dig. it's the conference for all things technology. we're going right to the epicenter. this is about the shift we're seeing. this is about investing in america, the new economy. companies we're talking to out there, they are just amazing. here's a few ebay, yelp, drop box and of course his company also happens to report on monday. we'll be there to interview him in person. now, i think it's safe to say that sales force.com unearned

pretty much every other company and is learn i growing faster. they'll do it again when we get the results monday. that's right. i can see the stock going much higher. not higher, much higher. beyond that we'll be speaking to companies some public, some private and keep you abreast of the revolutionary technologies that produced some of 2014's most valuable gains. i think you'll be as enthralled as i am by the game changers including some that could become public in the next year. next up, tuesday, really the last window on the business from the holidays. best buy transformed it's from ugly duckling to beautiful swan in less than a year as new management revitalized the entire chain. offering some of the lowest prices with the best service. especially since the new internet sales tax regime

leveled the playing features. i bet amazon is the show room for best buy. the prices are just as good or even better and you can get that installation help. the turn continues. then another model performer, home depot where i bet we get a better quarter than last time. consumers are starting to put more of their disposal incomes into their homes in part because of the rising houses crisis made it. you spend three times as much on your home as if you're underwater. he's going to give you an aisle by aisle judgment of what's selling which creates mucho action. i see. so hand tools are selling. kitchen and bath is selling. finally results from dick's sporting good which is is a by the of a downer lately. what's exciting is a terrific view into what's selling.

you know, i bet you ua is ready again once we hear from dick's. what else, many are waiting to hear what jcpenney has to say when it reports on wednesday. i follow this by looking at the highly sensitive preferred stock which has been on fire and strong and that does pertain great things for the common. however, you know, i've lost a lot of faith in this company after it told the media that business was improving and then used these to sell stock at a higher price than otherwise, so i'm not a fan but it could go higher. >> i'm paying attention to this one, more than usual because office depot and office max just completed their merger. we could see closings of overlapping stores and that should release some of the price industry in the industry. we also get results from william sonoma. it's not unlike restoration hardware but then comes back later. maybe we wait until it comes

down and then do buying. beyond that we hear from two companies i'm actually very concerned about that are continuing to let people down when they report. deere and adt. i worry that they could be saying negative things. adt, meanwhile, is facing tough competition from at&t and cox communications which are offering their own home security plans. something i believe is causing a price war in the industry. holy cow, thursday is what i call jam packed with controversy. first abercrombie & fitch reporting. so we'll hear from michael jeffreys. the key here is for jeffreys to announce his retirement. that's right. we want him to say i'm done. contract is up. i'm gone. if that happens, you should expect a 10% pop in the stock. that's how much it would be worth if he would just leave. she's my absolute favorite dollar store because i love the candy aisle and they report too. walmart delivered a lackluster number, i believe that's because

the dollar stores are nipping at walmart's heals. also get some results which is game stop. even though it's up 125% for the year i believe 2014 will be a better year thanks to the video game consoles like the ps 4 which comes out today and the xbox one being released next week. i want to hear what he has to say for an encore. and if that isn't enough, target prints numbers on thursday. while i'm hoping target exceeds walmart in terms of expectations i'm also worried it will fall into the have not camp although not as bad as kohl's. i want to keep my eye on a power retail most likely on thursday. i don't know if this one is going to be as hot as zulily. that's the one i told you that i wanted you in. if you got any, thank you. a lot of nice comments about

that. people got some but it's definitely worth trying. even if it's just 100 shares. friday, wow, problematic retail alert. we got three that are going to hit turbulence because they have fallen out of favor. first is foot locker. maybe nobody cares. i'd rather see you in nike which is doing terrifically and then there's ann. women's apparel has gotten too hard. the company will actually even if it disappoints go higher. finally, one of my favorite retailers and that's petsmart reports friday. it's only up 8% for the year. used to be a hot stock. wall street turned against the country. i'm not going to be able to change your perception but i think a disappointing number will be reported. here's the bottom line, with the holiday season almost upon us we'll get our last read on the

consumer and by and large it will be the positive one. that could set the tone for a healthy run into the end of the year. something that always happened when the s&p has been up 20% or more going into november. don't outthink this. be prepared to do buying to get weakness from any of these earnings reports include ago maizingly because this worked all earning season, even the disappointors themselves. yes, indeed, it is that powerful a bull market. eric in michigan. >> caller: booyah from the come back state. >> nice. >> caller: what are your thoughts on red robin. do you feel they're overvalued or do you see the trend continuing? >> i'm going to avoid the crust of that question and just tell you that rrgb is one of those stocks that is anointed for the year and can go higher until year end. that means it is worth it to go along for the ride. next will be our last read on

the consumer before christmas and i think it's going to be good and let's not forget, one of the most exciting things we've ever done in more than 2,000 episodes, "mad money" will be right back. >> announcer: coming up, blast off, rocket fuel uses artificial intelligence to deliver real time opportunities to advertisers. it's stock flared out after reportings but is it ready to relaunch? don't miss cramer's exclusive with the ceo. and later, owning shares of big daddy chipotle is satisfying this year. it's stock is up so far. could it be about to sour or are things just heating up? cramer is talking to the big enchilada all coming up on "mad money."

don't miss a second of mad money. follow @jim cramer on twitter. send jim an e-mail to mad money@cnbc.com or give us a call at 1-800-743-cnbc. >> miss something, head to mad money.cnbc.com.

we're hearing a lot of talk about a bubble but i think it's more complicated than that. especially when dealing with technology stocks. these initial public offerings tend to follow pattern. consider fuel, it's a company that uses artificial

intelligence to help make the best problematic ads on the internet. when rocket fuel came public stock lived up to its name. pricing at 29, opening at 59.95 before closing out at 96% gain. it was followed by hideous declines. that's the pattern. stock went down to $37 and change last week. fast forward to today, stock is back up to $57. now the company reported last week and while the market didn't seem to understand they were underwell und underwheled by the results. we have to see if they can keep up their momentum as so many others seem to have fallen by the wayside. we know online advertising is here to stay. it is smoky but so far there hasn't been a stock that's been a good way to profit from it. will rocket fuel be the first? let's dig deeper with the

cofounder and ceo about rocket fuel and where it is headed. thank you for coming on the show. >> thank you. >> i think that realtime buying is something i'll have to ask you to explain to people. i know it because of the street.com but i don't know if people are good at it. >> it's a whole new way of buying ad space. in the old days you'd call a guy on the phone, i like your website and how much can i buy it for and right now it's traded like securities. you can buy single slices at a time. if you can do that technology you can do a good job predicting ahead of time these are going to be the right places and have great results for advertisers and also a better experience for people surfing the web and using mobile apps. it's not all the annoying stuff about yellow teeth whitening.

it's better stuff. >> you mentioned ai, you're talking about artificial intelligence which is something you studied at school. >> that's right. i don't know. i got into it, very excited by star trek as a young kid, kirk talking to the ship's computer and whatnot and i tried to build it myself in first grade and never worked out but got better at it overtime. so i have been working on applications of ai, early in robotics and a little bit of finance work but marketing is fun because you're combining this quantitative aspect but also the fun and liveliness and spirit of marketing and the powers of persuasion and trying to persuade someone to try your product, et cetera. >> in order to get really big, we have to do brand and really big, you have to do brand mobile. can that happen? >> absolutely. it's among the first expansions of rocket fuel from its days of

doing direct response was to do brand add vevertising. so we figured out by saying yes i do know about that new shampoo or next time i will think about the buick. so it works out real well. in new channels now we talked about called mobile social video now comprising over a quarter of our revenues. so the same machinery works. it's an engine trying to make whatever you want happen. whatever the goal was for the advertiser. >> i know google said you're one of the beneficiaries. you're a publisher. what if google says we can crush rocket fuel? >> i think if i was a cosmetics maker and google said i'm going to crush you i'd be worried. so i think we have been existing in a world right now where obviously we're in advertising and google is in advertising. the growth we have shown -- we're doing a quarter billion

analyzed. so the growth we have been seeing is a world where we're already competing with google and microsoft and aol and the bigger guys as well as little guys too. but somehow it's working well. >> now it's been difficult. for instance they talk about real time bidding and now they're doing the it. how do we distinguish. >> you can't just look at an entire sector without differentiation. if you're an investor trying to understand things it feels like -- it doesn't capture all of rocket fuel but the biggest thing is programattic or not. >> yeah, a lot of them are faltering saying it's a problem for us. but they have both sides to their business. so i think as an investor it's really important to understand, you know, who is going to be the

winners and with rocket fuel we're trying to take it a step further and say if there's going to be buying we see 38 million opportunities a day to buy one little ad spot. it can't be the right thing to say i think the right thing to do is going to be such media plan but letting these robots figure it out in realtime for each one what's the right ad to show and bid to place on it. >> it's definitely working and the revenue growth here is outstanding. >> thank you. >> thank you very much. that's george john. cofounder and ceo of rocket fuel. there's enough good research here, you can understand what programatic means and bidding means and how to relate it to the way securities are priced in an ipo. very informative stuff. stay with cramer. >> reporter: coming up, restaurant rising. shares of big daddy chipotle has been satisfying this year. it's stock is up 80% so far and it hit been all time high today. could it be about to sour or are

things about heating up? cramer is talking to the big enchilada.

all week we've been looking at companies that have found a recipe for success as part of

our hunger gain series which is a total omage to katniss everdean. it's up 45% since we last spoke to the chief financial officer in july. it's climbed 38%. we're now in the end of the year mo with fast growing momentum stocks like chipotle rallying. in other words, i think they could keep buying this one into any weakness right through the end of the year and even though that's a legitimate reason to stick with the stock for the next six weeks you know we have always got to keep track of the underlying fundamentals as part of the necessary homework you should be doing with every single stock you owed. last time they reported a little less than a month ago even though they missed estimates they posted better than expected revenues with 6.2% increase in same store sales. left the other guys in the dust.

no wonder the stock has been on fire and chipotle has 1,529 stores. plans to add another 180 to 195 next year including more of their shop house asian noodle concept. it's starting to get a lot of traction. let's check in with jack, he's the cfo, to hear more about his company's prospects. welcome back to "mad money". >> thank you. nice to be with you. >> we had our usual friday lunch and i'm incredibly conscious of the fact that you pile on the tomato and a big thing of a avocado. when do you have to say we give away so much food at the same price it's time to take another price hike because no one will know the difference? >> yeah, jim, it's been 2 1/2 years since we have taken a menu price increase. we've always been slow to increase prices. most focus has been on finding

the best food we can which is typically more expensive than commodity ingredients. we care about the way they're raised. but our food cost with inflation over the last 2 1/2 years has moved sbup the higher end of the range of where our food cost has been historically. so we probably will increase prices next year but we're still not in a hurry. we'll see what happens to our transactions trends and food inflation and we'll make a decision next year but probably sometime in the middle of next year is more likely than not that we'll strongly consider a price increase. >> that's going to add dramatically to your earnings. >> right. >> now, jack, in the last few weeks i have spoken to the people at afc enterprises, they had a big downturn in the last month. mcdonald's, read the articles today. clearly having -- struggling. panera, one of my favorite chains, admitting there's problems and he's not happy with

performance. why has your business accelerated when many people are blaming the economy or not exciting concepts to get things going? >> i think it's a couple of things. i think, one, more and more, people are more curious about where their food comes from. they care and are becoming more curious about how their food is prepared. those are two things we do really well at chipotle. we take care and spend more time and money to source naturally raised ingredients. organic ingredients whenever we can. local ingredients, you know, when our ingredients are in season and then we do a lot of cooking in our restaurants. we actually teach the skill of cooking in our restaurants so the meal that our customers enjoy is really, you know, it's delicious because of the ingredients and the skill we take in cooking and then we have topper forming employees that we're careful about who we bring in. almost all of our managers are promoting from crew so our crew is very excited about their opportunities.

you this exciting crew preparing the food in the morning, at lunchtime serving the customers. so that results in a terrific experience for our customers. we also focus on our value comes not from the pricing, you know that we offer to our customers even though our price as good lower than most competitors. our value comes from the overall experience and that's connecting with our customers in a big way. we're delighted to see them outperform most of the industry in the past quarter. >> the idea that other guys are seeing the drop offs is just not occurring in your place? >> it's not and some of the others the value is based on price and i think people are more sophisticated with their dines experiences nowadays. it's not just about price or convenience. so cheap isn't going to beat quality. it never should beat quality but more and more, especially younger customers and with information on the internet, people are much more aware of what they're putting into their mouths so they value spending more money than you might at typical fast food because of the

quality of the food and experience and we think that's a big reason why we're winning out. >> we talked on and off camera about what the younger generation likes. you have a vegan burrito and the numbers are staggering about who is having this. it's certainly more than vegetarians. >> it's delicious and the thing we're most excited about. it's selling 4% with little or no advertising. these are customers already coming in that are trying it but half of the people that are eating them are trading off and that tells you it's not something vegetarian verss have settle for. it's delicious. it's using what we use for our other meats and it's a fully organic tofu with a special recipe and it's really terrific. i mean, i love it myself and i'm not a vegetarian by any means. so we're delighted to see that people are crossing over and we think that overtime people that come and get their favorite chicken burrito or steak burrito

are going to want to come more often because they now have another alternative and if they're looking to maybe reduce their meat intact for example, it's a wonderful alternative. >> let me circle back to your labor situation. panera talked about throughput as a problem. you have been able to put through an increase at a critical time. that matters and that's your linebacker concept that's doing that? >> it's huge and it's a couple of different things, jim. linebacker someone of the keys. we have an expedestriaiterexped. it's important that all the cooking and food prep is done before we open up the door and the last item is as in their places. let's not train our new employees during our peak lunch hour. let's have the best people in the most important positions during lunch hour and probably the most important thing i would tell you is our motto is different in that we focus on a

relatively straightforward simple menu. we haven't changed the menu much over the years and the idea is that we're constantly improving the quality of their food based on improving the ingredients and cooking techniques but not adding too much to the menu. the problem with adding too much to the menu is its complicated for the crew, it's complicated for the customer and it doesn't help the economics. one of the reason our economics are as good as they are is because we have this focused menu and we do a great job serving our customers and training our crew and we can do a great job in terms of delivering these great economics as well. >> do you think people get ahead on the stock in we talk about when the stock overreacts. down too much one day and goes up too much. i know you don't want to focus on the stock, but we as the people talking about the stock should obsess with the idea that it's at an all time high. >> that's right. we don't focus on the stocks. we know the stocks will take care of itself but our stock

does have a tendency where it sometimes goes up too far and sometimes drops down too much. last year it went a lot the other way. people came out and compared us to taco bell. we don't get too full of ourselves and think we accomplished too much. it's fun to watch it go up and down but we know that if we just focus on the things we do well, the stock will take care of itself. >> i was saddened to hear frankly that when you were talking in the conference call that awareness in london still very low. i find that hard to believe, frankly. >> yeah, you know what, though, jim, it's exactly what we saw about ten years ago when we entered new markets in the u.s. we would open up and people didn't understand that chipotle is different than other mexican food or burritos you might have. we're seeing similar sales trends in europe that we saw early in the u.s. meaning you start out at a relatively low

sales level because people don't know you're there. as they discover you they come back more often and bring friends. we're seeing nice sales trends and if you line-up the early london results to the early u.s. market, we're seeing very real similarities and that gives us a lot of optimism for what's ahead of us in europe. >> i was thrilled to hear that chop house is well ahead in terms of growth to where chipotle was at this point. >> yeah, it's off to a great start. it's a great example of -- we don't think we're special because of burritos and tacos. we think it's because of our food culture and people culture and business model. but we can add more variety by offering a different cuisine in a similar model and chop house is that model. the food is is delicious. the teams are terrific. we have five restaurants open now. three in d.c. and two in l.a. we're very optimistics about where it will go from here.

>> as always i'm thrilled you have come on "mad money." great to speak to you. >> great to be here. >> that's the cfo of chipotle mexican grill. i have a sense of where the stock will be over the next couple of years. it's going to be higher. stay with cramer.

it is time for the lightning round. and then the lightning round is over. are you ready? time for the lightning round. dave in california. dave. >> caller: booyah from west l.a., california, jim. >> i know that area well. what's up? >> caller: i am in for the long-term but one of the hot topics of the past week is the intent of private and hedge fund

capital to go after fannie mae's insurance business. >> they all want that business. they're not going to get that business. what you have to worry about is the slow down in housing. i think radian will be fine. can i go to peter in new york? peter. >> caller: jim, how are you? >> oh, real good. how about you? >> caller: good. i got a question about the auto amplifiers. >> it's a real dog, man. anything it's just a parts component. i have been shy agoway from. maybe i'll miss some but it's too much of a vicious battle for me to be involved in. let's go to bob in new york. >> caller: last time we spoke i dropped off iconics brand at 25 and you blessed it. i want to give you the other half of my rather large holdings. >> fire away. >> caller: there's a new guy named andy mooney with nike and

disney who is now with quick silver growthing. there's a trend going. what do you think? >> i like quick silver but now you want me to take a even bigger look at it. you know i reiterate i like g 3 too. i go to evan in florida? evan? >> caller: how's it going? my question is where you do you think sony is going to be going with the playstation 4 release? >> i think it's bottom and i like the level. the risk is a buc, the reward is three. sam in california. >> caller: jim cramer. thanks for taking my call. i had a question about national bank of greece. >> as it is i'm the only one recommending bbva. i'm not going to recommend that

bank of greece. let's go to jay in texas. >> caller: jim, how you doing? >> well good. how about you booyah man? >> caller: good first time caller. long time listener. my stock is nve. nv energy. what is your take on that? >> it's a growth energy play with a small yield. if i want that i'll go to dominion. i think that's best in show. i need to go to chris in nevad., >> caller: booyah mr. cramer from all the financial majors here. >> good morning. >> how are you doing? mine is drtx. >> i haven't looked at that. last time i looked at it it was under the market cap limit. have to do more work and go to james in connecticut please,

james. >> caller: booyah big jim. >> what's up? >> caller: i would appreciate your diagnosis of foundation medicine? >> i believe one or two of these are going to hit it big. i think this one is a good speculation and that's how i'm endorsing for and that's all i'm endorsing for. that ladies and gentlemen is the conclusion of the lightning round. >> announcer: the lightning round is sponsored by t td ameritrade. >> booyah jim. >> booyah steve. >> from st. louis the home of the 11 time st. louis cardinals but sadly not this year. >> well, okay. >> a big sunny san diego booyah too you. >> charger booyah? >> hey, jim, the great city of virginia beach. a great big booyah. how are you doing today? >> i'm going to give you an

allen iverson booyah. >> okay. >> what are we talking about? practice? >> as of today they're giving you a 56% gain. and that's over the course of less than five months. trying to fight a sneeze. [ sneezing ] >> it's better to fight it than sneeze. >> take a look at the daily chart. the fabulous cup and handle formation. the one that looks like a little teacup with the handle on the right side. the cup and handle. oh, boy, holy cow. an inverse head and shoulders pattern. s see? well, i was trying to make a smiley face. >> filled in, boom. >> it's the bullish cross over where the black line goes above

the red line. just a second. -- yep. definitely. >> it's clear. if it's a little yellow dot usually that means that. oh, that's mcdonald's, sorry.

before we get to your tweets it's time for homework ahead of the holidays. back on october 23rd don in new york gave me a question about abaxis. i had to do more studying. it sells point of care blood analyzing which provide clinicians with rapid blood tests for human and animals. this gives doctors and vets the opportunity to run real time lab

tests in their office instead of sending it to an outside laboratory. the company missed on earnings and revenues. i would stay away from abaxis for now. that same day jill in pennsylvania called about pitney bowes. it's transforming into a digital communications company. some snail mail products. their partnership with ebay looks promising and the company's new program to stabilize revenues is, indeed working. if we get more signs that they're sustainable it can move higher into the end of the year. the stock rallied 124% so far. next up on october 25th jerry in florida asked about bj's restaurants. it's been a real dog. it fell from $55 in 2012 down to 27 and change right now. this casual pizza and beer chain

used to be a nice growth story. it hit multiple speed bumps including by raising prices too much too quickly and overdeveloping in key markets like texas, southern california, and central florida. no matter how many new restaurants you put up the market won't care if the existing ones aren't doing well. and they aren't. same store sells down 2.2%. i say stay away. i can't get behind this one until or maybe unless the same store sales start to turn around. simple as that. last but not least, november 1st, brett in new jersey called about ncr. or the old national cash is what we called it. it's an old school tech company that makes everything from atms point of sale devices along with software applications that consumers can use. they've had a remarkable run rising from $21 to 40 after reporting at the end of october and pulling back to 36 and change.

i think it's very well run. good management and i like what they're trying to do. moving toward less hardware and more software and services. it's working. the weakness in the quarter came from softness in the atm business and retail point of sales software. i like the vision. they have a solid growth trajectory. oh and i welcome the ceo on the show any time including bill next week. know him from way back. let's take tweets. our first tweet, aa has pulled back to 9. good-bying opportunity or just fairly valued? >> here's the problem, he's one of the greatest ceos in the world right now. he's working to get them more proprietary. nothing actionable yet but the stock hit a low. our next tweet comes from laces

unlimited. it says a big booyah. thoughts on cvs. my bad here because i know you watch it. she urged me to buy the stock for the terrible trust. it's 59 and 61. it keeps going higher. why? because the earnings are unbelievably good. it goes higher. stay with cramer. >> announcer: monday, kick off the trading day with squawk on the street live from post nine at is nyse. >> there's so many other stocks to talk about. >> it all starts at 9:00 a.m. eastern.

i adore snap chat. it enables me to send it to as many people i want. this is a more pleasant personal way to do it. i think it's great. it's like a present to my kids. in fact, the last time i was so deeply enanonymomored with some with my kids it was o and g pop. does that mean facebook, were

they dramatically overpaying? isn't the biggest bust of all time? no, i think it's all relative. i believe snap chat would be a good weapon in the arsenal of a company that wants to be social and mobile and it's a good weapon to keep away from the other guys. we don't know if it has staying power or not. but you sure don't want the competition to get it and fine ut it does have staying power. that's the way it works. if microsoft or apple or facebook made a bid for twitter a year ago for $10 billion do you think they would be regretting it now? we would be calling them geniuses. what if snap chat becomes public and buys start ups that it's people know are attractive. wouldn't you have loved to give steve jobs 3 billion when he was 23? maybe give him a claim on everything he later developed. do you think that guy is different than those running facebook or google? no.

facebook, twitter, google, who ever else might be interested in it is paying with the money sloshing around. the idea that it's a poster boy for bubble because it's spurned a take over bid leaves me cold. if you're in an arms race you don't want this property to fall into enemy hands. it's a small token in order to blunt the competition and maybe, just maybe it turns out to have staying power. if it does you're a genius for buying the thing. if it doesn't, frankly, who cares. >> announcer: mad about "mad money" immerse yourself into cramers world while you watch the show with zeebox on your phone, tablet or the web. get sneak peeks, go behind the scenes and join the conversation. download the apartment building today for the ultimate cramerica adventure.

invest in america, defining the future sales force. we're going to be right there. we have yelp and ebay and so much more. i'm going out there to understand this powerful landscape so i can explain it to you. you need to be there with me.

okay. a strange new pattern this week. they preannounced the forecast to be cut. union pacific forecast cut, it's above that. this is the new pattern. it says to me buy linkedin. always a bull market somewhere. i'm jim cramer and i'll see you monday. "the suze orman show"... how your money mind-set might do you in. you're so freaked, and i'm looking at your paperwork, going, "what is she, nuts?" >> [ laughs ] >> let's get real here. and you ask me, "can i afford it?" >> and my husband said if you approve it, then i can do it. >> i cannot tell you how many people now are writing in to say, "let suze decide!" hi, everybody. i'm suze orman, and you are watching "the suze orman show." tonight, i want to talk to you about your money mind-set. what am i talking about?