welcome to "on the money." the market's record run continues. is it too late to get in? what will december bring and what will the hottest retail sectors be this important holiday shopping season? >> black friday has come and gone, how to find big deals to take a small chunk out of what you'll spend this holiday season? do do you have to go social to go shopping? the man behind the best selling video games out there. are consoles the thing of the past and what is the next thing for gamers. >> this is america's number one financial news program "on the money." >> here's a look at what's making news as we head into a

new week. another week another record for the stock market. for the first time in 13 years the nasdaq closed above 4,000. the small cup russell 2,000 setting a record on holiday shortened week and dow hit a new high of its own. they were mixed during a shortened friday session. the s&p 500 shiller home price index hosted the best annualized gain. a sign that home construction could gain traction at the end of the year. both numbers helped by low interest rates and strengthening economy. all is fair in love and war and men's clothing. mens wearhouse offered to buy joseph a. bank, which was trying to take over mens wearhouse. joseph a. bank will evaluate the offer. >> will it be take december to remember for investors or will it be a real turkey?

oh, yes the all important holiday shopping season is now under way. what does it mean to your money? joining us now is liz dunn and mike holland of holland and company. thanks for being here today. we have a lot of questions to goat through. mike, every time we turn around there's a new record being set by the major indexes, the nasdaq hitting back to the level it was 13 years ago. what happens in december? does this run continue? >> history as a guide you would say yes. the last 50 years december has been a good month relative to the rest of the year. this year when you have 25% returns in the market, the newton's law tends to stay in motion. you've got good numbers come here from liz in the second and consumer looks to be okay but the fed is there. >> what does your gut tell you? >> the key since 2008 hasn't been a real difficult thing to

understand. the fed has overcome -- being copied around the world because it has worked. i think the sincerest form of flattery is i mitation, they ar doing the same thing. the fed has said they are going to be here as long as it takes, a few years. >> there's still a lot of questions about the economy and we're getting a big taste of what the consumer is feeling right now that we are in the midst of holiday shopping. you have black friday, you've got cyber monday coming up. what do you think the retailers will end up doing this holiday season? >> i think some retailers will do quite well. i think it's not going to be everyone. the low end seems to be struggle, that's just about promotion. but there are hot items that consumers want both walmart and target came out today saying tvs are selling and tablets are selling. there are certainly categories and home and home improvement category is doing quite well and jewelry. you've got to pick your spots and be selective, but the

consumer is okay. >> one of the things that concerned a lot of retail competitors when walmart came out and said they were going to offer big deep discounts, best buy and other companies come out and say our margins are going to get compressed because we have to match the deals. the consumer is going to win, are some of the retailers going to win under that strategy? >> the most dominant retailers can play that game quite well but it becomes a struggle for the maybe moderate department stores, i've been cautious on names like kohl's because they are competing with the online retailers offering great deals. >> we talk about how there are fewer days between thanksgiving and christmas. and when you have fewer shopping days in the past that has hurt the retailers, people don't spend as much money. are they going to be able to do things to make sure people do spend even with that con strained calendar? >> you saw the big thursday openings this year. that was a big idea to try to

add one more shopping day to the holiday season. i think the challenge with the shorter holiday season is you have less impulse shopping and less self-purchasing. the more days you can get someone like me am the mall, the more likely i am to buy a little something for myself. when the day s compressed, thats a dhal enk challenge and makes the promotional calendar more difficult because you get desperate earlier if things aren't selling. you have to go deep on the markdowns to get them to move. >> mike, what do you think about how the consumers are faring and broader economy? >> we know the broader economy is not doing great. it's up in growth. what liz was just talking about is interesting, it's a microcosm of the economy. fed has helped housing. the housing is doing a little

better. but people at the top end of doing better because the stock market is doing better and housing market is doing better. so people at the top end of her companies are spending money. >> the one good thing you can say for consumers is that gas prices have been coming down at the pump and that certainly helps. do you see that translate into retail sales? >> it typically helps the low end consumer, gas prices are a big deal so that's one positive thing we have in their favor. i agree with mike that the housing prices and stock market, that's a much bigger deal for the upper end of the market. >> i guess just whether or not those gains that we've seen, mike, whether they can continue for the economy because if you look at stock prices, they are not all that expensive if you think we're at 15 times earnings. but if you look at the longer trend and believe in the shill erin dex, we're trading at 24 times earnings if you look over

a number of years. >> i think companies are very reasonably priced. i think the federal reserve has committed in words and in action to supporting the housing market and the stock market. and that 15 times earnings or even 20 times earnings where very low inflation and very tep ipd growth, you actually have continued multiple expansion, prices people pay for earnings will continue to move up, given what the fed said it's going to do. the fed is to be believed and there's no reason from their actions they shouldn't be believed. you have a couple of more years of okay stock market. >> you see bargains, not just at the retailers but across the market when you look. >> we have parts of the market like twitter and amazon and others that are really crazy priced like london real estate or parts of new york or california, crazy price. for a lot of values out there, whether in real estate or stock market, things like apple, intel, microsoft, ibm, companies like this -- or even walmart, you've got companies trading in

the teens and very low inflation environment and tepid growth where they are growing and very reasonably priced. >> mike, liz, thank you both for coming in today. >> thanks for having us. >> we have updates on two stories that we've been followi following recently. we talked about whether the minimum wage should be raised nationwide. a historic vote that will create far and away the highest minimum wage in america, climb to $15 an hour around the seattle airport. the founder of a company called 23 and me was on the program. 23 and me sells dna testing services and provides information about your future potential health risks. the fda warned it has to halt sales of those services because they have not received regulatory clearance. up next, shopping for best deals this weekend. how to put bargains on the holiday wish list and save while you spend. later, it's one of the most exciting holiday seasons in a

long time for gamers, new consoles and slew of new video games are lining shelves, but are the gamers still playing? we'll find out. as we go to break, take a look at how the stock market ended the week.

the rush of black friday has come and gone but many consumers are still looking for deep discounts, is cyber monday a gold mine for deal or should you wait longer to get the most bang for your buck. joining us, vera gibbons and cnn editor at large, frank timmons, this is the time of year

consumers on their game. walmarts and targets of the world offered incredible deals. did it work? >> that tv for under $100 got people into walmart and the tv that target had, the 50-inch got people in target. i think it did work but the deals will continue to be rolled out. they'll put new spins or put new inventory whatsoever. >> they were different this time. if you went at 6:00 p.m. on thanksgiving, certain deals are for an hour. >> it has gotten more confusing for consumers though. sites like fat wallet have been very helpful. 600,000 downloads to know who has the best prices and when and where and going to look at the coupon codes, the most relevant ones. the black friday shopper, the smart ones are on top of the deals and know who has got what and when. >> tim, if you're somebody looking for the technology

gadget for electronics is cyber monday the big day. >> this year we're seeing sales throughout the two weeks because of a shorter holiday cycle. amazon is rolling out new deals every hour. >> lightning deals. >> you really have to be on top of things and pay attention. if you're looking for something in particular, go to fatwall let or cnet. it's hard to tell. >> vera, i know you said the deals will keep coming. but i did talk to a former retail ceo, if you're there on christmas eve in their stores, they know you'll pay anything they ask. >> that late in the game they may be out of certain products, even though it's cheaper to buy toys toward the end of the holiday season. the parents don't want to take that risk and they are out there and looking for best prices and shopping around like there's no tomorrow. >> jim, you bring up you probably need help. if you want to find out what the

best deals are, amazon has a new deal every 15 minutes. how can you stay on top of that? >> the fat wall et app is great. we're updating every minute at cnet. if there's a site you can go online, wire cutter.com which has really good guides updated as well. >> 86% of consumers are using phones for holiday shopping, it's huge. >> the amazon app, you can scan the bar code on and find out what the amazon price. >> those are hard to beat. >> is it eyeballs, i saw it here and getting help from other consumers? >> it's a mixture of the two. there's a lot of autogroup such as fat wallet looking for deal and posting them as soon as they find him. amazon, it's a matter of looking up bar code and numbers.

>> consumers are doing all of their homework. >> what about social? >> social media is huge too, twitter and facebook and consumers are signing up for alerts via text message and e-mail. >> deals for cyber monday, you can go on there and people are posting favorites. >> it makes me wonder if there's any reason to go back to the stores to deal with the rush again. >> commerce is huge this year. people are sitting around sitting tv with tablets clicking and ordering. >> especially with news of people getting arrested and stabbed. >> on cyber monday, big deal for apparel, 45% more deals on apparel than you see on black friday. very good for apparel, shoes and things of that nature and the time you see storewide discounts, 40, 50% off the entire store. >> if you have a favorite retailer, go to one store.

>> vera, tim, thanks for the tips. >> up next, we're on the monday. a activision smashes records for call of duty and sky landers. i'll talk to the ceo after the break. facebook cloi facebook.com/otm. so why treat it like it's a little cold? there's something that works differently than over-the-counter remedies. prescription tamiflu attacks the flu virus at its source. so call your doctor right away. tamiflu treats the flu in people 2 weeks and older whose flu symptoms started within the last two days. before taking tamiflu tell your doctor if you're pregnant, nursing, have serious health conditions, or take other medicines. if you develop an allergic reaction, a severe rash, or signs of unusual behavior,

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>> i really like call of duty.

i played all of them. >> i've seen footage and it looks interesting. >> xbox one on friday, can't wait. >> more excited for the playstation 4. >> gamers will be out in full force this year as new installments for call of duty and skylanders hit the shelves as well as new consoles. but are these new additions enough to boost the industry's slowing sales? joining me now on the status of gaming is activision ceo. bobby, if you've been looking at the state of the industry over the last couple of years, sales down 22% last year, sales down this year. you have the number one selling game in america right now with call of duty. but how would you measure the overall industry right now? >> so that's one -- that's the statistics or referring to are one segment of the industry, if you look at overall entertainment it's growing at dramatic rates. you think of new geographies that we've never had before like access to china and new

developing markets, brazil, russia, new devices like smartphones and tablet's. overall we're still a small business, only a $50 billion worldwide industry compared to movies and television, which is a $500 billion industry. there's lots of growth and opportunity. what happens with new consoles, there's a little bit of change over and people start to slow purchases and wait for the next new exciting thing. we now have the new exciting xbox one. >> with the new consoles it changes people's patterns, they don't necessarily buy on the day of launch but wait until see which system to pick up and wait to see what they end up buying for under the christmas tree, correct? >> they do, they are not really sure. these devices are in such short supply, you don't know if you'll get any of them at all, whether you have an play station or xbox, until you know what hardware you've been successful to purchase, you don't know which software to buy.

>> what do you expect to see, just with sales for these new consoles, does it eventually help to have the new consoles as people buy new games and update the old ones? >> these boxes are fantastic. consumers are going to be very excited. they offer a whole new set of features and functionality that consumer will really enjoy. over the next five to seven years you'll see the installed vice of these systems will probably not be dissimilar from the installed base we have of current generation systems. >> you talked about how consumers are changing, they are still gaming but doing it in different ways, using their smartphones and tablets and buying cart ridges and buying stuff they download online. how do you as a company try to change your strategy to catch up with the new ways people are doing things? >> it's a great question. what we're focused on is audience convenience. however you want to play and however you want to purchase and how you want to pay, some people would rather start out with ail

free game then pay over time. others might choose a subscription model. others might choose a pay for a week and pass type of experience. we're trying to provide maximum flexibility to audiences in how they flay and where they play and how they play. >> if i'm someone who used to buy a cartridge, you're still getting me a billion dollars of sales for call of duty on first day. how do you get more money instead of raising prices? are you getting people to pay for upgrades down the road? >> for starters we have fantastic programs. if buy a playstation 3 version of the game for $10 you can get a copy of the playstation 4 version of the game. it's a great opportunity if they want to play the game today but do get new hardware. the games have evolved where they have virtual component, vanity tumtz and downloadable content. for the first time you don't have to buy the physical product. you can download the full game on your playstation 4 or xbox

one. convenience is now something that is really available to audiences. >> call of duty is one everybody is talking about sky landers is another big issue. why don't we figure out how to play this game. >> sounds great. let's play skylanders. >> how does it work? >> skylanders swap force is a game for 6 to 11-year-olds and these characters have memory in them. and so when you put this on the portal, it will actually unlock your character -- >> that guy. >> this is called blasto. he has a top and bottom. >> you'll drop him on. >> and portal of power and your character will appear on the screen. and you are going to be able to run through this universe and it's like bringing your toys to life. >> i'm going to run, not the best at video games. i can do this. >> you've done this many times before. super mario -- >> i want these guys. this is good, all of these guys here. i run and jump.

now what? >> got it. >> we'll take this character off and i'm going to take this character called wash buckler and put him on this bottom. now you'll have a character that has new skills and capabilities. >> wow. >> they are incredible playable. this is almost like taking a pixar like movie and bringing it to life. >> pretty incredible. i think i can do this. thank you so much for coming in and sharing this. really appreciate it. >> thank you for having me, becky. >> a look at the numbers that will have an impact on the money. while a book of psalms had a real prayer of setting a new record. [ male announcer ] they are a glowing example of what it means to be the best. and at this special time of year, they shine even brighter. come to the winter event and get the mercedes-benz you've always wished for, now for an exceptional price.

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today, almost everything in here is made from oil and natural gas, plastics the scientists at exxonmobil helped engineer to make stronger and thinner. is an energy company even supposed to be in here? ♪ ask your doctor. energy lives here. ♪

for more, go to our website, otm.cnbc.com. you can follow us at twitter at on the money. stories that may move the markets. on tuesday we'll get total motor vehicle sales for november, a big day for the city of detroit. a judge is scheduled to rule on whether the city is eligible for bankruptcy. on wednesday, new home sales numbers for september and october will be out. wednesday, the federal reserve releases its beige book, the strength of the economy in different regions the country. we'll get the gross domestic product for the last quarter and on friday, the employment report will tell us how many jobs the economy added or lost during the month of november.

finally today if you've heard the printed page is dead, you've heard wrong. a new record was set at auction for a rare book this week. little book of psalms, sold for more than $14 million. it was published in 1640 and is one of only 11 such volumes known to exist. the buyer was david rubenstein of the carlisle group. plans to share the wealth and lend it across libraries across the kucountry to display. next week, the ceo of a community bank that raises friendliness to a new level. each week, keep it here. we're "on the money." have a great weekend. see you next one. a lot more than just powering the equipment. today, almost everything in here is made from oil and natural gas, plastics the scientists at exxonmobil helped engineer to make stronger and thinner.

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