gee strong market day. keep your eye on 1805.81 that's the number for the s&p which briefly went into positive mode for the week. electronics arts, campbell soup and marathon three winners. >> that's it for today's "power lunch." "street signs" begins now. ♪ ♪ higher higher higher >> taking me higher ♪ >> guess what? good news is finally good news once again as a much higher than expected jobs number has stocks soaring. what happened to that thing we call the federal reserve? welcome to a big "street signs" on this up across the board friday. along with the markets your other hot top picks at this hour, a not so glamorous look at revered yahoo! ceo marisa mayer, tracking a storm our winter weather guru calls a slow-motion

disaster and kicking off a year long game today. this is cool, melissap. about $1,000 to spend for the next 12 months, which would you buy? five shares of the s&p 500 etf, ounce of gold, thousand dollars of really good wine or one bitcoin. we want to know what you think. street signs.cnbc.com. >> that's great. glad you clarified one bottle of wine, not 500. >> i would rather have the latter. >> wall street's buying spree likely won't be enough to keep the dow from its first weekly loss in nine weeks but the s&p 500 has a chance to extend its winning streak to nine. right now hovering around break-even for the week. the nasdaq hit another 13-year high and gone positive for the week and could chalk up its fourth straight weekly gain. let's send it to our market reporters bob pisani and rick santelli. bob, over it to you first. >> thanks very much, melissa. not the number that was surprising the market reaction

to the number that's got people trying to figure out what's going on. look, if you figured out this number this week earlier you would have said the dow would not have been up nearly 200 points but it is and the ten-year yield closer to 3% it's not, at 2.8 %. all a little surprise. some arguing maybe tapering is a 2013 issue not a 2014 issue. remember we had these great numbers last month, the dow moved up when we hit the nonfarm payroll numbers at 200,000, and then started moving down again on the week. i think we're going to have similar issues in the next couple weeks. meantime for today, i was concerned there might be a sell-off late in the day. so far not happening. all the major sectors have been holding near their highs. doesn't matter what kind of sectors, cyclicals, any individual sector is moving to the upside. back to you. >> all right. bob, thank you very much. and rick santelli in chicago, your take, sir, on today's jobs number? >> well, yesterday we said if you saw two you would see three.

i was wrong. got up within seven basis points. the headline number was a whisker above 200 and private payrolls was whisker below. my impression is bob, don't be surprised by the way the treasury market is acting because they have beenically predicted this holding on to these yield gains all along. they are correct, but what i would suspect is the reason we didn't see yields go higher because, a, there's been a lot of buybacks this week, six, a big one today, but even more so i think the flattening yield curve was the shock absorber to keep the ten-year from going to three because the steepen boys saw the number and what did he did they do? telling their fives they were long and buying the tens they were short, hence flattening. that shock absorber probably prevented it. do i think we're going to see 3%, yes. do i think equities will take it so nonchalantly, no, i don't. >> all right. rick santelli thank you. so following today's sdwrobs report where does it move the needle on the taper timeline.

let's ask michael and federated investor steve. good to see you both. >> you as well, melissa? >> in terms of the taper at this point what's key here from the market's perspective the perception of taper not equally tightening, have we reached that point yet? that's important for the markets. >> this has become an elongated story over the last six months. the market is beginning to price in, if it already hasn't, the fact that tapering is going to happen at some point soon and the big question is whether it's the end of this year, next quarter, you know, who cares really. it's beginning to recognize it's going to happen and then the question is whether that's really a bad thing. it demonstrates the economy may be improving and that the fed should be getting out of the way. >> mike, i'm sorry to interrupt. are you telling me december meeting if the fed announces tapering, that the markets will take it in stride? that's basically what you're telling me? >> i think it will take it more in stride than maybe it would a month or so ago because the numbers have been getting better

in the economy. >> steve, do you agree with that? >> i agree with michael. i think the numbers have been improving all week nothing but good numbers here and starting out with the key 3 gdp, inventory bills. >> strengthening. record auto sales in november, the jobs numbers are very good here today, housing retail, everything looks good and we've been saying all along we think we're going to be tapering into strength and the market is going to see through that. i think we're using 120 next year for s&p earnings, still high relative to the street, but i think people are starting to see that as a real possibility and stocks are trading at 15 times next year relative to everything else you have to buy out there. we think stocks are very attractive here. >> steve, 120, i admire your bullishness and optimism on earnings and a lot of us hope you are right but that number is very high. how are we going to get there? all we hear about is the low quality of earnings, right?

how it's all sort of, you know, balance sheet manipulation and very little top line. >> we think we're moving into the next phase of the bull market, bob and brian, and the first phase we didn't need a lot of earnings. all we needed to do is have the world not end and that's where we got to by mid year this year. now the economy is reaccelerating and we're expecting 3.5% growth next year driven by continued strength if housing, energy, net exports are starting to turn positive, the government sector less of a drag and seeing in the numbers but people aren't believing it. we printed 3.5 just a few days ago for q3 and people are throwing it out as saying it's all inventory build. we think it's going to be there and that's going to drive top line for the first time. it's why we're pro cyclical, we want to own the companies that are exposed to that higher nominal gdp growth and these companies have been managing their core structures like the rest of us thinking the world is going to end. that's all going to flow to the

bottom line. a lot of operating leverage right now in the u.s. manufacturing sector. >> mike, you sound like you're a little more cautious than steve in that you see one of the risks is that we are already way into the bull market cycle and also earnings growth is, in fact, slowing. >> yeah. i mean i'm not quite as optimistic. i agree. i'm hopeful but i still see some head winds out there. you mention them. i think that, you know, the key question is top line growth and whether the economy really is this strong. we've had these false alarms for a couple years where we think we're getting stronger going into year end and turns out to evaporate in the next year. i'm still cautious and some negatives and the big unknown market interest rates when they move, when the fed does move to tighten and what impact that will have on economic growth and stocks. >> yeah. i'm just excited when the word taper leaves our corrective lexicon. >> let's get rid of that word. >> i acompletely agree with you. the fed never said it.

what would it mean for the "street signs" taper jar which has about 4 $2 in it. >> i've been saying that fed should -- the tapering doesn't matter. i mean i wish she started yesterday really. i think the direction is still easy money and until that changes they're going to be around and that's helpful for the economy and stocks but investors have to be aware it's going to change at some point. >> steve and mike, have great weekend. thank you very much. >> thank you. so with the overall jobs picture improving, what are some of the hottest jobs for executives next year. let's bring in not only a handsome man but an intelligent and successful guy brian sullivan, chairman and ceo of ct partners, global executive firm. thanks for coming on the program. what are some of the hottest jobs for guys like you? high level, successful, handsome executives? >> >> well, similar to you, brian, it's more what comes out of the mouth than out of the brain sometimes. but i'm in there struggling.

hello, melissa, how are you? >> good to see you, brian. >> witty too. >> we did our annual study which is all about the hot jobs of next year and there's one kind of reality that is not the most fun to talk about but two concepts that are really exciting. the first one i'll get it over with, the compliance officer and risk management and regulatory advisors are still in demand and will continue to be with the ever increasing regulatory burden coming out of washington and coming out of the departments there. let's face it, boards and ceos have to pay attention to it and usually don't have the talent in-house and so our business continues to be robust in that sector although it doesn't lead to growth. >> what's m commerce? vp, m commerce, retail? >> m commerce is so cool and it is going to have a hugely positive impact on the states and on the global business. basically, if you think about this, everybody knows what

e-commerce, sitting in front of your computer or ipad, want to buy something, a pair of shoes or buy some product from a b2 b source that's terrific. what if you're on the road? on the road, what you're looking for from the website is very different than what you were looking for if you were sitting down at your laptop. so your m-commerce is how you can buy things over your phone. if you look at starbucks, they do this probably better than anybody does and that's at the b to c level. it's at the b to b level when you all of a sudden get a phone call where your chief operating officer of your factory says we're out of polymer xyz what do we do and you're on your phone, going to your suppliers, and you're either procuring it there or going directly to it to get it shipped in time to keep the factories going. >> number three, why are you hot on on-line education? >> on-line education, i think is what these poor millennials should have gotten. this is all about teaching

people a trade versus teaching them how to read english poetry and american history. on-line education about training people in finance, marketing, statistics, things that are going to be applicable to get them into the work force. the career for life is no longer and therefore, a lot of the training programs that companies used to have are no longer. we need our educational companies and this is the on-line stuff, to really train these people how to do different things. >> brian, it's a real pleasure . have a great weekend. >> by the way, mom said your room is busy and clean it up and why couldn't she have called you shaymuss or shawn, this is cr y crazy. >> we'll have a whole show of brian sullivans. >> love it. >> thanks, melissa. >> up next, yahoo!'s greek goddess. that is the provocative headline in ""vanity fair" a's" profile.

her exit at google. it's fantastic. stick around for that. >> yeah. >> later, we will get the latest on the deep freeze that's gripping nearly the entire nation. plus, what apple unveiled that got us all thinking "minority report". that's ahead on "street signs." the american dream is of a better future, a confident retirement. those dreams, there's just no way we're going to let them die. ♪

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i absolutely hated working for her and you could not find a

single peer of mine at google that would work with her again. a quote from a product manager at google about former employee and now yahoo! marisa meyer. one of the most watched and most complex ceoss in america. happy it to have bethanie on set today. a rare treat. our own jon fortt, your article worth a read from everybody. obviously the stock has done very, very well. yahoo! seems to be back in the ascension, bethanie, but a lot of people you talked to said she can be tough. >> she can be very tough and it goes beyond a cold interface for which i think she shouldn't be criticized. it's more habits that show disrespect to people like keeping people waiting. like not listening to other people enough. those are some of the criticisms that you hear. >> i got to say, reading it i couldn't decide whether it was a case for problems with marisa meyer or case that she's a ceo genius. the story is about steve jobs

and his disrespect for people are so much worse, right. >> right. >> and it absolutely could be true. what i wanted to do was write a picture of a complex individual, rather than somebody who's angel or devil. she's neither as one said at the beginning of my story, a complex person with flaws and great attributes and has done some remarkable things and may yet succeed in turning around yahoo!. i wanted to paint a complex portrait rather than a starkly black or white one. >> do you think this is the reason why she's treated let's say dan loeb the way she has? how does this translate? as an investor i care if a ceo is inconsiderate of his employees, but i care more how that individual acts with the board? >> right. you care how an individual acts with the board and you care if an individual is responsive to criticism or not and responsive to feedback because look we all can learn and that to me was one of the more damming criticisms of her she has not been

responsive to feet feedback, although some disagree with that. >> you know working out of the valley as long as you have, so many successful women and men are legendary jerks, right? and it's because they have a vision and a belief in themselves that is hard to come by and they use that as sort of the hammer when they need to? re steve jobs? >> she doesn't seem to be that much of a jerk -- >> i'm not saying she is. i'm saying to achieve that level of success, there has to be an innate confidence or something about -- >> willingness to dismiss critics, to plow ahead with an idea even without data. >> they have to present the analysis and in your article you mentioned she had gone certain routes or come to conclusions without presenting the analysis or work behind what she believed. >> one of the myths about marissa mayer she is extremely data driven, everything is received and by the data and people who coworked with her closely said not true. she goes by her gut quite often and doesn't want to hear the

data if it contradicts her preexisting debate. she thinks like a debate ir and not an analyst. too much data can be paralyzing and going from your gut can be a good thing. where i ended up, at the end of it all, if the products are there that make consumers want to use yahoo! she will succeed. if not these flaws of hers will matter. >> you weed out people who maybe don't ascribe to your vision, right? have there been high level yahoo! defections? >> there have been a lot of yahoo! defections and some say you can see them in the pretty disastrous relaunch of yahoo! mail which "the new york times" i think described the on-line equivalent of [ inaudible ] because it was so plagued with bugs and so difficults to use. >> here's what bothers me this quote, meyer says she needs only four hours of sleep a night and has pulled 250 all nighters in her first five years of google. i hosted a morning tv show at our own shop and went to law

school at night didn't sleep much and it about broke me and i didn't brag about it. some of the stuff she says comes off as hubris. >> well, she may be super human, but she also wants to be seen as super human. she makes a point of those things. in a way that -- in a way that does stand out and there's an anecdote in the story about her bragging about running marathons and bloggers delighted in pointing out her time. i couldn't run a marathon to save my life. >> as an investor you want to know how what you've learned about ma rist sa shapes what you believe happens to yahoo! in the future. seems like a lot of the low hanging fruit has been plugged. ali baba, already on its way. in terms of turning around the core business that's the much bigger part of this yahoo! turnaround story and this report for a stock that has seen tremendous gains this year. >> that was one of the interesting things. the gains, she has acknowledged this, are not due to anything she's done. they're due to alley ibaba and

yahoo! japan. cab she turn around the business is still out there. some metrics positive. increased traffic to yahoo! impressive rollouts of some products. big hires. but the numbers aren't there. >> this business the way i look at it and some people i'm talking to in the valley, doesn't seem like it can be turned around. it has to be rebuilt. >> it has to be iterated as she says. >> she's buying so many start-ups trying to get so many new people on board, and it seems like the older model of yahoo! that was just based on slap and display ads up it's not going to turn the company around. maybe something from tumbler, a lot from mobile, that's a lot of stuff yahoo! doesn't have already. >> but if the old criticism of yahoo! was we don't know what this company is, is it a media company, a technology company, you could still voice that same criticism. >> i would say you could say it more. >> right. >> i do not think she's crystallized the vision for yahoo! >> cnbc and yahoo! finance do have a content partnership.

>> and yahoo! finance is a fabulous product. >> i know for sure we're not a technology company. our mission is very clear. >> put your blackberry away. thank you, bethanie. are you ready to put your money where your mouth is. we're going to kick off our y r year-long game we came up with yesterday. where would you put $1,000, s&p 500, ounce of gold, one bitcoin or a spectacular bottle of bordeaux. vote on streetsigns.cnbc.com now. an ice storm pelting the midwest and it's only going to get worse as we head into the weekend. the latest on this monster storm when "street signs" comes right back.

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intel the best performer on the dow today. an ice storm is pelting a huge section of the midwest bringing freezing rain, snow, sleet, temperatures into the 20s or below. let's get to the weather channel's jim canner to wi toet. >> after 3 inches of sleet with

another quarter to half inch of freezing rain this ice event is finally over. the problem is, the problems from it are far from over. we have temperatures that are going to be dipping down in the teens tonight and with road surfaces like this, that remain untreated, it is just going to be one big caked on ice cake. cars are making it through here. the secondary roads, the major interstates are doing pretty good. once that sun goes down, temperatures start dropping in the teens, the salt that they've been laying, the texas department of transportation, will have a lot less luck in working here. i want to show you across the street, this is quite a picture here when you get this freezing rain. now the sleet isn't going to accumulate on the trees, but you see the freezing rain kind of glassing those trees there. it's what's adding so much weight and we've had well over a quarter of a million people without power. dallas/ft. worth, well over a thousand flights canceled there today in and out of dallas. that's more than half of what they would normally see on an

any given day. the problems continue. the forecasts for temperatures to go above freezing we have to wait until sunday. back to you. >> all right. jim cantore of the weather channel. that storm not having a huge impact on gas prices. to sharon epperson for today's pump patrol. >> as the middle of the country bears the brunt of a wintry snowstorm drivers in oklahoma city may find cold comfort in the ftc they're paying the lowest price at $2.68 a gallon. driving around in the region may be difficult but there are four states where the average price is below 3% a gallon. oklahoma, kansas, nebraska and missouri. we are seeing the national average tick up a bit, about a penny higher at $3.26 a gallon. prices could continue to rise after the positive jobs report we got for november. new jobs mean more commuters on the road and an increase in gasoline demand. we're seeing gasoline futures at a 12-week high.

that's today's pump patrol. safe driving over the weekend. back to you. >> all right. thank you, sharon. you too. up next, the already hot stock that one analyst sees going another 20% higher. >> wow. plus a single biggest sign of a huge and delicious housing bubble. clients are always learning more to make their money do more. (ann) to help me plan my next move, i take scottrade's free, in-branch seminars... plus, their live webinars. i use daily market commentary to improve my strategy. and my local scottrade office guides my learning every step of the way. because they know i don't trade like everybody. i trade like me. i'm with scottrade. (announcer) ranked highest in investor satisfaction with self-directed services by j.d. power and associates. so i can reach ally bank 24/7, but there ar24/7.branches? i'm sorry, i'm just really reluctant to try new things. really? what's wrong with trying new things?

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beautiful shot of the rockefeller center christmas tree. on the radio, imagine a big green tree with a lot of colored lights on it. it's beautiful. >> wow. that was a great description, brian. >> al roker has nothing on me. >> all right. street talk time. talk about stocks moves, based on investment recommendation an other things. the gap here downgraded to a hold over at jeffreys, down 2.4%. >> looks like it's hitting down 2.5%, jeffreys has been a bull on this stock about two years, great run but guess what? the time is not. same-store sales solid for the gap, maybe after the money you made the opportunities lie somewhere better. >> botox.

>> botox is big. >> apparently. >> the target 17% higher than the current price. they did complete the self their obesity intervention business. >> obesity intervention. >> that's a nice way. >> the lap band is what it is. the analysts saying an increase in the dividend or buyback could move shares higher. the stock had an underperforming year so far. >> bsx, boston scientific, upgraded. >> a hot stock keeps getting hotter and ann lists piling on, dane no, margin expansion, their target 14, about 18% higher than the stock is right now. >> nokia, reinstated overweight at jpmorgan. >> incall, intellectual property. >> we'll see. the analysts think there's an unrealized opportunity in intellectual property montization, see about 35% upside. i prefer realized to unrealized opportunities. how about you? >> if it's already in the stock

price then that's not invest vesble. >> you can take the girl out of harvard. >> had to point that out. >> get to under the radar mover this friday. ppg. >> a name we don't talk about much, but deutsch bank boosting their target to $210 from 195, about 12% more upside. pittsburgh paint, former sponsor of indy car, what's not to like. >> ppg. >> watch your potty mouth. >> a shares of alta tanking, disappointing earnings sales an forecast. bring in a guy who's been, again, warning about this company for about two years now, getting all frothy and red faced would be, of course, herb greenberg. >> natural state actually. >> that's why i moved back to san diego to calm down a little bit but we love you, herb. warning about alta, a new ceo, why are you still concerned? >> i want to say something, and a lot of people say you warned about it and the stock went up, no reason to -- if you shorted the stock you lost money. it's not about shorting the

stock. how many times do i have to say it's about the risk inherent and you want to pay attention to that risk. what is most interesting and what i wrote today in a column on the street and another one on cnbc.com, is that if you go back, there's a disconnect. go back a quarter ago be at the company's earnings call the new ceo, she was just on -- mary dillon just on the job for a quarter said we have a solid, long-term growth strategy here. fast forward to the earnings call just yesterday, and she's saying, we're doing a strategic review of our long-term growth strategy. that's a disconnect and explains what's going on. a company they're changing their margin guidance down or at least they're basically just exsuspending it for a while. >> if i'm a new ceo and i go in and lower expectation, lower every expectation i can to set the bar low so you can then outperform later on. >> she would have done that the

prior quarter and she didn't do that the prior quarter. what did happen, this is very important, earlier this week something i had pointed out and that is, that the company -- the disclosure between the sec and the company, hit the sec's website. take a look at and the sec was asking about inventory which is a real red hot topic on this company and a number of other things and wonder if after that exchange with the sec, the company realized it had to become more concerned, more cautious. >> can i ask you a question you may not want to answer but i'm going to ask you, should you ever buy a stock based on -- it has to be a retailer or restaurant chain i guess, based on future growth of locations? i've always found that never worked over time simply because you don't foe what margins are going to be. >> cannibalization. >> of yourself in some cases. is that a good strategy or too jen until. >> no. i've seen over and over companies that will do this, especially ul ta was one that did it a year ago, saying, you

know, five years out we're boosting the number of our store locations and going to have five years out. that's to me that's a stock juicing game. nobody knows what's going to happen. you're right, as you add these stores, as ul ta added stores, they went into smaller markets near larger markets so you're cannibalizing the bigger stores. >> you hate anything that far out. you didn't like it when milan labs did it. >> the earth could be hit by a comet. >> five years is meaningless. >> i didn't like it with ibm when they put out a five-year forecast telling you what does was -- i don't care what the company is. that's too far. >> stick around, sip your latte. >> another day, another new high for google hitting 1069 per share. and those sales keep growing. is there any reason at all to buy google stock right now? on the technicals, katie of btig, on the fundamental is jon stevenson, fund manager at first investment asset management there. i'm going to ask katie first to you on the charts, what are you

seeing from google? what a spectacular run the stock has had? >> that's for sure. look at the lope of the moving averages you can see the stock is almost parabolic and what that means is that it has positive momentum and it, obviously, has positive momentum across short, intermediate and long term and you don't want to fight positive momentum in a strong market. it still is a strong market despite the shallow pullback we've seen. so to me there is further upside for google. the only catch is that the initial support on the chart is around 974 which is about 8 to 9% lower than current levels. so some kind of risk management, of course, is always appropriate in this kind of environment where you do have these parabolic uptrends. you can argue for it to continue that uptrend and really continue its trend of outperformance versus the broader market. look at the ratio of google versus something like the s&p 500, of course that's trending higher as well, as the stock has outperformed. i think that will continue as long as the momentum is behind it. >> jon, are you bullish and do

you like the risk/reward with the possibility it goes down 8 to 9% to its support? >> melissa, i don't think it's going to go down. i think it has tremendous momentum but momentum for a reason because it's a fabulous company. this is a company that's synonymous with search. it has 70% of the global paid market for search. a market that's growing at over 20% a year. and they're just tapping the international opportunity. not to mention the fact that this company has put up 15 straight quarters of 20% plus organic growth. the only two other companies that have done that are amazon and priceline. a fabulous company. and if you look at valuation, which is a potential pushback, given the parabolic nature of the chart, only trading at 16 times 15 earnings. it's not expensive considering that this is a stock most of the street has been skeptical on. relatively attractively valued, growing like gang busters and if you look at where the world is going which is mobile it has andro android, where the ad revenue is going to go in the future, to video, youtube. this is a company that has

absolutely everything going for it and is deservedly on a run and will continue. >> wow. two bullish cases, technical and fundamental on google. katie and jon, thank you very much for your insight. have a great weekend. >> you too. >> an be sure to check out our on-line edition of talking numbers in our partnership with yahoo! finance. >> let's get to mary thompson for a market flash. hey, mary. >> hey. we're taking a look at bitcoin today. this is the digital currency down about 16%. there are reports that the chinese search engine is no longer accepting bitcoin as a form of payment. this comes on the heels of the bank of china's move to restrict bank's use of the digital currency. that happening earlier this week. you can see bitcoins had a remarkable run lately in large part because of growing demand in china but the news on the other day, causing a bit of a pullback. it then recovered. it's getting hit on this report again. cnbc has not been able to confirm it but there are reports that baidu.com is no longer

accepting it as a form of payment. back to you. >> thank you very much, mary thompson. down 16.5%. >> i guess you can get more than one bitcoin now for the thousand bucks as part of our game. >> exactly. >> 1.2 bitcoins. >> maybe that will change your vote. vote in our poll of course. coming up next a bright white sunshine stock plus apple goes "minority report." >> and we referred to it and melissa said it, vote on streetsigns.cnbc.com. if you had a thousand bucks to invest, would you buy the s&p, an ounce of gold, 1.2 or whatever bitcoins, or one bottle of domain wine from 2010. right? vote now. but first, what's coming up? kelly and bill? guys, what would you buy? >> i know what i would buy. >> yeah? >> i want to drink the wine. >> we would both buy the wine. >> for investment only. >> it would be a day trade for us.

>> that's how you roll, griffeth. >> what's coming up on "closing bell" some. >> thank you. i thought you would never ask. still to come the final hour of the trading week and what a week it has been. >> the jobs report sending stocks soaring, making up, in fact, for the losses earlier this week. reaction from the chief financial deloitte on what's really happening in the economy. >> and today's market rally we're wondering if this means wall street is now giving the fed permission to start tapering its $85 billion a month bond buying program, perhaps as early as this month. we'll get the view from the floor here at the big board, the nasdaq, and the cme coming up. >> also, domino's pizza has seen more expansion than any of its fast food rivals in the last five years. could it next move be in the air? we'll talk drones and pizza with domino's ceo patrick doyle. tdd#: 1-800-345-2550 trading inspires your life. tdd#: 1-800-345-2550 life inspires your trading.

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i know you agree, mandy agrees, sometimes smaller is better. >> that's true. size does not matter. >> only when it comes to tv anchors. >> hey. time for today's sunshine stock. let's get to it. check out shares of clorox hitting levels not seen since at least 1972. before we were born. before i was born. clorox up more than 2% on the day and up 50% on the year. so even in this market environment, staples are doing well. just the things you use every single day. >> there you go. all about bleach. they're always watching you. apple. unveiling a way they can track you now inside one of their own stores. cnbc is the first tv broadcaster that's going to be able to show this to you, josh lipton is in palo alto, california, with it. >> yeah. it's a new way now to shop at apple stores. starting today at stores across the country including the one in

palo alto, california, you can be sort of guided as you walk through the store and get specific information about products and events that are tailored for you. here's how it basically works. when you get to the store opt in to use the ibeacon feature. sends a signal, your phone registers and you get information about products or events. you get to the store let's say and you made a purchase on-line you will be asked do you want to pick up that purchase, but then as you walk through the store, it changes. so maybe as you cruise past that iphone display, you might be asked, do you want to upgrade that iphone in your hand? do you want to participate in the trade-in program. say you move through that wall of different stuff you can buy, maybe a headset, you will be asked about that. check out some product reviews. i have seen concerns about privacy issues here, but remember, you have to opt into the program. you first have to ask apple's permission to let the company guide you through the store. apple wants to create a better

experience for the consumer. remember q4 revenue at apple retail stores, $4.5 billion, a pop of 6%, year over year, but maybe with this technology you can see that number even move higher. back to you. >> josh, thank you very much, buddy. up next, if you had about a thousand dollars to invest for the next 12 months, not about drinking the wine, it's about asset accumulation, stocks, gold, bitcoin or wine, which would you pick vote streetsigns.cnbc.com. >> the outrageous baby gadget that could single handily ruin america's future. stay tuned. americans take care of business.

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time for a fun but hopefully meaningful game we're launching right now. $1,000 to invest, serious, about asset accumulation, in one of these four things for the next 12 months what would it be? five shares of the s&p 500 etf which would be about $900, about $100 left over, one ounce of gold or less than an ounce, one bitcoin, plus change, or one

bottle of 2010 domain de la wine. it retails for about $1,000 and according to wine snobs, it is the blue chip wine these days. no drinking. we're talking about asset accumulation, serious exercise. go to streetsigns.cnbc.com to cast your vote. right now, the s&p 500 is winning. >> really? i'm a little surprised by that. but we made our picks here on "street signs" and we wanted to go around the horn and see where everybody stands. herb greenberg, where would you park your money? >> well, if i knew more about bitcoins, really understood it, most people don't, i might go with bitcoin but i'm going to go with talking my book, i'd go with gold because it's so hated. so hated. >> just because of the sentiment? >> just because of the sentiment. everything else you've talked about, including, i suspect, the

wine, has had its run and will -- you know, it's just in bubble territory. >> all right. so, herb is going with the gold. >> i'm with the wine. i went with the wine. it's a 2010, limited production. there's a demand for this, millionaires are still out there and -- >> what's the price on that bottle? we have to lock in all the actual dollar amounts. >> it's $1,000. >> it's $1,000 right now. >> it's exactly 1,000 bucks? >> yeah. >> we're going to lock in all the prices and do a percentage gain over 12 months and revisit it every month. robert? >> melissa had the good taste to choose wine. until today i would put it under the mattress. today i would do the s&p because today is a sign that the market is accepting tapering and accepting that tapering is not tightening. i think this is a good sign for next year. >> i'm going with you. i'm not particularly optimistic -- >> you're not going bitcoin? >> no, with herb fishgs

understood more about it -- >> what's to understand? that's the point! >> people are coming out of -- central banks are talking it down. it may win. herb knows i've been negative on gold for three years. i'm not ocht miptimistic on sto. but i think it will be the better performer of the four. >> we've seen some weak wine options by the way, lately. >> i think what's fascinating, by the way -- oh, our wealth editor did not choose the collectibles. >> well, i did but melissa already picked it. but that was my contribution to the day, was the wine. i actually chose the wine we put up there, but she had the good taste. >> personal collection. >> from my personal collection. >> exactly. >> actually, it was a suggestion of sotheby's. >> robert, herb, thanks so much. of course, we'll track these results and have the winner next year, i guess. wow. >> if we're still around. >> choose for one mansion deal and what could be the worst baby product ever made in the history

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the important super rich accessories. the 16,000 square foot mansion is the biggest in boca with a sweeping grand staircase, two gourmet kosher kitchens, a home theater and a secret side entrance to the master suite. the property has huge entertainment area overlooking the water with pool, spa, tranquilly garden. it has a dock for not one, but two yachts which can sail out to the ocean from lake boca raton. and a nine-car garage. to help you fill, it the sell ler throw in this custom limited edition rolls-royce phantom. price tag for the house and car, $12.75 million. >> i asked the broker, if you can afford a $12.75 million house, can you afford your own rolls-royce. but she said this has attracted a lot of attention, brought in a lot of people that are really looking at this house. it kind of worked from a marketing perspective.

>> you can have your wine there. animal estates rating success for "the sound of music" and what could be the worst child product ever. would you do it every week because the week is too doggone serious. welcome back. >> good to see you. williams sonoma $200 gingerbread delivered to your house. >> it's a gingerbread estate, not a gingerbread house. it's $250. when i look at those prices i kind of think we're in a ginger bubble. i'm going to have to wait for this to go into foreclosure and sweep in and get it at a hefty discount. even though by that point it will be stale. >> i know my estates. this is more like a ginger mcmansion. a ginger estate would have its own lozia, secret entrance -- >> a chocolate fountain out front. >> infinity --

>> chocolate infinity fountain, definitely. >> didn't have any of those. >> your animal crackers, exotic animals in the back. >> a year ago if you just want it on display, it will keep for up to a year. >> i don't want anything edible that keeps up to a year. >> disgusting. >> i was wondering about that. >> yesterday i demanded to be called radiant oracle. today the eiddelweiss. 17 million people watched the live broadcast of "the sound of music" on nbc last night. >> how do you clear up poor ratings? clearly "the sound of music," live singing and dancing, live. i don't know where i've seen this concept before. i'm not sure. live on stage singing and dancing. hmm. i think what nbc needs to do is every thursday night take a different broadway play and do it live on television. problem solved. >> i think you should sing,

brian. >> yeah, that's not going to get to demo. >> this is vindication because a lot of people said you should never mess with "the sound of music." they did. it wasn't great. that franchise is so popular, it didn't matter. >> it's a nice family story. last one, chuck. bouncing baby seat with an ipad staring your kid right in the face so you never have to look at them. >> no, absolutely. i call this is the clock work orange parents' dream. just get some -- >> is it also known as the durango '9 5? don't ask me why i know that. >> dude, that's perfect. >> you know what's coming next is the i mom and idad, cardboard cutout with a screen on the face. >> who needs family? i've got apple. that's all i'm saying. >> thanks, guys. >> such a pleasure. >> outrageous.

>> what have you got coming up tonight? >> we'll talk to wall street journal's jon hilsenrath, is there december taper on the table? that's coming up. >> thanks. melissa, thanks. great being with you all week. it's been a long time. fantastic work. appreciate it. thanks for watching, everybody. >> "closing bell" is up next. hello and welcome to the "closing bell." we made it to friday. i'm kelly evans here at the new york stock exchange where things look good in terms of breaking a five-session losing streak we came into today. >> we're almost positive for the week on the s&p. just with this rally today. >> we're watching decimal points, bill. 18005.81. that's what would make us positive for the week. it would be the ninth positive week in a row for the s&p 500, which is the longest winning streak -- or first time we've had such a winning streak in almost ten years since january 2004. >> she's a bigger market nerd than a