that the company has signed a deal with notre dame to supply athletic apparel to the fighting irish. mary thompson will be happy to hear that. been an interesting week, folks. thank you for joining us on "power lunch." that will do it for a friday. >> have a great weekend. ty and i will see you monday. "street signs" begins right now. just how safe is your money? the target credit card breach growing even larger. what you need to know and more importantly, what you need to do. hello, everybody. it is an absolutely jam-packed friday. we are also going to dig into why so many retailers apparently have no clue as to how their business is doing. an investor who made a mint on one biotech name will give you his single best idea right now. and legendary investor bill gross on where he is investing. if that's not enough to keep the audience interested, i got

nothing for them. >> me, neither. let's give it a go. let's give it our best. if the dow does not improve here, it's down by about 52 points, it will have its first three-day losing streak in a month. despite all the uneven market action we have had so far this week, the s&p and nasdaq here behind me are still on track for their third positive week out of four. after the surprisingly weak jobs report we got this morning, lot of heads being scratched here. as you can see, the yield is down to 2.866% from 2.97% just yesterday. of course, the notion that the jobs number may sway the pace of tapering. brian? >> thank you very much. we're back to your top story right now. it is target and the safety of your money. the company saying that 70 million more credit cards may have actually been compromised than the 40 million initially thought. you could have a number topping out here at 110 million credit cards. we are hitting all sides of this

story. let's kick it off with the latest numbers. it was a little confusing with the numbers. is 110 sort of the max we're thinking? >> right. let me clarify that. first of all, target is issuing a press release this morning, lots of new information, so it's expanding the scale and scope of the data breach. also giving us some financial forecasts. so this is what we know now. 70 million target shoppers may have had their phone numbers, their names, their addresses and e-mails stolen so that's not actually credit card information for this additional 70 million. the time frame, though, is the same. it's november 27th, not 17th, november 27th to december 15th. again, we still think that it's the 40 million target shoppers that may have had their credit and debit card information stolen, which brian does make up to 110 million shoppers impacted in some way, with some form of data. it may not be the same data and it's not likely a total of 110 million because the company does expect some overlap, but they can't actually quantify that

overlap. so likely lower than 110. how much lower, we don't know. the company says shoppers will have zero liability for the cost of any fraudulent charges associated with this. they are offering free credit monitoring, identity theft protection for shoppers for a year. the company, though, is lowering its non-gap fourth quarter eps guidance range by 40 cents. target says sales actually were stronger than expected before that data breach was announced on december 19th, meaningfully weaker sales since. it started to pick up in the last couple days. several analysts taking down earnings estimates. they are concerned about the impact to the brand and the impact of legal fees and possible i.t. fixes that could hit into target's free cash flow. is that going to impact how much they can give back to shareholders in the form of dividends or share buy-backs. that's the question. also remember, things weren't going that great at target before this. some concerns about what's going on in canada. it's not all the data breach there. there is cause for concern in target if you're an investor so

follow the details closely. mandy? >> a lot of questions there. there are still so many unknowns. courtney has thrown up a lot of them. there are a lot of them surrounding this breach. let's get to eamon javers, who has been working that side of the story. all these unknowns, for example, who is behind it, why is it taking so long for us to find out all of these details that are coming out in dribs and drabs. give us what you know. >> reporter: this is a cyber-whodunnit. i have been talking to experts throughout the morning. a lot of them watching this very closely. it can be maddeningly difficult for big companies to figure out what happened to their data and who might be responsible for an attack like this. part of it is because the detail that we have is just really not enough to get a sense of where this attack might have come from. for example, we don't know for sure at this point whether or not this was an insider inside the company who somehow aided and abetted an attack or an outside attack entirely, a cyberhack from an unknown assailant. we don't have enough information to figure that out, largely because companies, although a lot of them have gotten a lot better at disclosure and target is getting points today for

coming forward with this information, companies by and large aren't subject to a whole lot of federal regulation about whether or not they have to tell the public and investors about data breaches. there's a patchwork of state level regulations about this, all of which are slightly different, but overall, there is not a whole lot forcing companies on the federal and national level to come forward here and give all the specifics about what happened, and companies can be very reticent to do that because if they have a soft underbelly of their data, they don't want to publicize that and put it out there for other hackers who might take advantage of it. >> thank you very much for this. we should really let our viewers know that this data breach is one of the biggest in u.s. history. since the 2007 attack on t.j. maxx in which the data on 45 million customers was stolen. it really got us thinking. why do retailers seem most vulnerable to these attacks? we are covering this story from every angle. the stock impact, cybersecurity and the retail industry.

let's bring in the experts. we did some digging on the stock. when we found out about the data breach it was december. the stock was $62.15. we are now around $62.50. why is the stock so resilient in the face of this? >> unfortunately, target has released a lot of bad news over the past 12 months. including much weaker than expected results in canada, negative traffic in the u.s. so i think investors have been looking at the stock and saying how much worse can it get. in a year, in 2013, when so many retail stocks performed so well, with many stocks up over 20%, 30%, 50%, including under armour, for instance, which you just showed, i think towards the end of the year we started to see some bottom fishing. also, target has vowed to wall street they will be buying back

a lot of shares. so investors who look to that for stock support have definitely gravitated to the stock. >> not only is the stock higher than when the data breach was announced first december 19th, it's also outperformed kohl's and walmart in that time. so at least the stock market seems to be saying it's not going to have a business impact. in other words, customers aren't going to care and will keep shopping there. do you believe that's true? >> i think interpreting the psychology of the stock market in such -- for such a narrow window is very difficult. i do not believe customers will not care. in other words, i think customers will care. they do care. we know that they care. that's why we have seen such weak traffic and that's why the company -- >> sorry to interrupt. when t.j. maxx had that giant data breach it was a $15 stock. it is now a $63 stock. back when it happened in '07, people said oh, this is doom and gloom, and all that's happened is the stock is up, what, 500% in that time.

>> t.j. maxx was just covered by my colleague as a fantastic business model. unfortunately, target has a very challenged business right now. enormous customer overlap with amazon. same customers, younger women who like fashion, a proprietary study we did over the holidays shows that sales on amazon of fashion apparel up 37%, right in the bull's eye for target. so target is a challenged business, a challenged business model, apart from the credit risk. >> thank you very much. scott, thank you so much. how does this happen? who did this? how? >> we don't exactly know. but obviously it seems like an inside job because they attacked the point of sale terminals, they put malware on there. >> what do you mean, inside job? you mean you think it could have been done from inside target's corporate computers and not from belarus? >> exactly. it had to be somehow connected inside because to physically access that, the data is sitting

on certain servers, not on some big data servers out in a remote spot like google or something like that. >> why are we always seeing this with retailers? have they not spent the money to upgrade on technology to the point where sengsly thessential safe? >> we are using old technology. mag strip. t think about the eight tracks we used to use. that's the technology on these cards. most of the countries in europe and canada are using pin and chip technology, imbedded microchip. much more secure. >> u.s. banks are starting to do this as well. >> exactly. >> i've got one. what, we don't have the point of sale technology inside the retailers to be able to accept that? they're not willing to upgrade? >> they're not willing to upgrade. there's cost involved. there's a large implication on cost. you have to spend a lot of money to overhaul 2,000 stores. >> this has got to cost even more. all this theft. it's only going to get worse before it gets better.

>> target's not the only target. all retailers have to get together and make these massive upgrades. >> okay. let's bring in jan rogers, department store executive. you have heard the stock and the security side. what would you do if you ran target? we will find out because becky quick is interviewing the ceo this weekend. >> i talked to her about that. yes, if i were running target, i would want to be out there in front talking a lot about what happened, what we're doing about it and how we will help everybody. unfortunately, when you have a second shoe drop, it's a lot worse. twice is worse than two times as bad. it's ten times as bad. you already had this big event, everybody kind of starts to get used to it, they are going to come back to the store, then you drop another shoe on them. if you think their business was getting better for the last two days, it won't get better for the next two days or for awhile after that. this is a problem. >> then you could arguably say with all due respect to the ceo, who of course is going to be on cnbc on monday, he hasn't really been out there very much talking to people and talking to customers as much as you might expect, yet as we have seen, it hasn't affected the stock.

>> well, he didn't do a chris christie. i will say that. he has not been out there talking for two hours to the street. however, i used to say that target was the best retailer in america. that was back in '06. now i started calling it the gang that couldn't shoot straight. the canada entree didn't go well. this thing has been a disaster. the p.r. hasn't been handled that well. they have all kinds of issues they are dealing with. they cratered their website back in 2011, had to fire the guy who ran target.com. they've had a lot of issues. so when faye talks about being in a challenged space, i agree. i also think they are a challenged company at the moment. >> the law firms are circling, right? class action suits are starting. what are the expenses likely to be? at some point will the expenses be known? >> at some point the expenses will be known. what we generally learn for instance when walmart had their foreign corrupt practices act investigation, the lawyers make a lot of money off these kinds

of things and it is very difficult for companies to estimate what those costs are. the answer is usually higher than you thought originally. >> people always ask why i went to law school. career insurance. always going to have a job. that's what it was. >> thank you so much. everybody. be sure to catch that interview we referenced a couple times already. it is an exclusive interview with the target chairman and ceo on monday starting at 6:00 a.m. eastern only here on cnbc. >> before we get to the next subject, keep in mind, too, becky hopefully will bring this up, target took a lot of heat a couple years ago for their preemptive marketing where they were basically sending ads for coupons for people who they thought were pregnant because of what they were buying. there was a huge blow-back of you know too much about us. all right. beyond target, there are many other big retail movers today. five below, sears, abercrombie & fitch, the gap. there is probably more. but we take the whole segment. let's get right to it with jan, who will stick with us, and our

friend, street.com columnist herb greenberg. here's my problem. when i see a stock move 5%, 8%, 12% up or down, what it says to me is that retailer for either good or bad didn't understand their business, had no visibility to the customer or wall street was completely off for some reason despite all the guidance given. i don't like to see the big moves because it tells me they don't know what's going on. >> well, yes and no. you can look at -- >> give me yes. >> and no. abercrombie, you can look and simply say you have a desperate ceo, he's coming out just as jim cramer was saying this morning, it didn't take much to do this so people will be looking when the numbers are filed and looking then at the 10q to see what the quality of those earnings are, how he had to cut numbers to get there. if you look at a five below, that's another interesting issue. remember, i often ask why is it

the short sellers know and the company doesn't know which i think is the more important question when these companies are going down. i think in that case, i have a story up right now, why it may be look out below for five below, even after today, because when you look at the short, there are a variety of things that are going on that investors will look at and say doesn't matter, doesn't matter. but there are financial metric issues you have to pay attention to. >> herb, talking of the investor, let's take a look at the macro picture here. they are really getting blindsided. i could use another word but let's use blindsided today, because to brian's point, if the street is getting it so wrong, if the companies themselves are getting it so wrong, what does that tell you? >> well, again, you have to look at the company. take a sears, for example. i tweeted something out on the friday before christmas when i walked through the sears over in la jolla at university town center. there was no one in the store. >> i met rocco one time.

he has been killing sears on twitter. >> killing them. >> he's been getting into a heck of a fight. >> i used to run i.r. and p.r. and we talked to the street every week about our sales. after regulation f.d. we talked once a month. now they're talking once a quarter unless there's an event to talk about. they are not as transparent as they used to be. it's harder to get the information and they are being very cautious about it because they are afraid somebody's going to come slap them around if they tell people what's happening. >> we've got to leave it there. thank you very much for joining us. more for transparency, is what i say. >> more segments where we leave off with got to slap somebody around. thank you both. so much done, so much to do. bill gross joining us to talk today's jobs numbers, his outlook, where he's investing, all that stuff. we are also setting sail on the high seas with the ceo of royal caribbean.

later on, we are digging in on one company that is based in new york's meatpacking district. has almost no employees and is up a staggering 500% the past week alone. then some friday fun with the three most outrageous stories of the week. aflac! aflac! got 'em. ♪ yeah, he's clean, boss. now listen to me, duck. i have an associate that met with, uh, an unfortunate accident. while he's been incapacitated, somebody's been paying him cash.

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it looks like it will be a mixed picture going into close. bill gross joining us now first on cnbc. bill, explain the title for those who have not read it. what does it mean? >> the old teeter-totter is a description of what happens when interest rates go up and bonds go down, down or in the case of the past 30 years, interest rates down, prices up. so our expectation in 2014 are rather stable but let's recognize there's a relationship. >> i certainly hope in 2014 for you, bill, will be better. i hope you will excuse me. i'm going to get it out of the way here. pimco total return funds saw a record $41 billion in outflows last year. i do believe that was your fund's worst performance in two decades. what are you doing, what will you say to everyone out there to make sure there is not a repeat performance of that this year?

>> well, mandy, the performance was a function of the seesaw, the total return fund outperformed the bond market but investors, you know, admittedly are moving money from total return bonds to other specific products such as lower duration unconstrained to sometimes into the stock market. it's a function of that seesaw but we're doing what we've always done, outperforming the market and offering alternative categories in which to invest. >> like what? >> well, such as unconstrained bond funds which have less of a duration focus. alternatives such as diversified income which promotes a higher risk orientation towards markets but which have been more defensive in a year such as 2013. all of those alternatives and more basically has put pimco at the upper list of asset growth

as opposed to what you saw in terms of the total return fund. >> you have made many of your investors very, very wealthy over the last 20 years, bill. i know people like to pile on but it's because you're known. you're a known guy. that's what happens. citigroup notes that this was or last year was the best year for equity inflows in the u.s. since 2004. pimco already has an equity exposure. are you going to expand it? >> we are, and we are in the process. we have some wonderful equity products, actually four indexed products which are indexed to the stock market and have outperformed for a number of years and have won the number one in category awards from various services. pimco is a great equity manager in a multitude of areas. we offer the pimco magic, so to speak, my term, to all or almost all asset classes. >> in terms of equities, where

are you putting your money? >> well, equities and bonds to our way of thinking, just to put it out front as you did, our lower returning asset class in 2014 and going forward, we think it's not going to be possible to get rich quickly or perhaps even get rich slowly. we think equities are a 5% to 6% return. bonds are 3% to 4% returner. where are we putting our money in terms of equity space? equity space being developed markets and specifically the united states. >> are you shocked, bill, by what's happened? greece, the number one -- i know it's early but we love calendar stuff. we are the media. we're simple people. greece, the best performing stock market in the world so far this year. spain, ireland, part of the pigs, they're not far behind. are you surprised at the shift in the risk that equity investors are taking right now? >> well, not really.

what goes down sometimes, can go back up. to the extent that the ecb has guaranteed quote, unquote, it's not a guarantee, but that's the way they like to put it, that interest rates will stay low for a substantial period of time, that they will accommodate and provide policies that allow the euro land markets to basically stabilize, then it's not surprising that there are legitimate questions as to whether they can accomplish that. for the moment, markets are anticipating the success of those policies. >> in your i.o., you say there are various things including a quote, dollup of currency that should flow to bond investors by 2014. what do you think the u.s. dollar is going to do? stronger this year or weaker? >> you know, about the same, mandy. the dollup of currencies we refer to, we like the mexican peso. >> you said the right thing,

bill. >> i know i said the right thing. >> ole! >> it's a relatively strong economy. it's got half the debt of the united states. the peso has gone down but has stabilized and basically yields on a cash basis about 5%. so it's not a bad dollup. >> i feel like you have e-mailed everybody in our universe and told them to get -- >> no, no. to be fair, one of the reasons i have become bullish on mexico is because of pimco's work. looking into the economic analysis, it just makes sense. >> thank you very much. >> bill, great to see you. enjoy your weekend. still ahead, retooling america. we are heading to the front lines of the u.s. jobs market with one company that is actually fixing our skills gap. we found again the cheapest gas in america and i know what you're saying, it's in oklahoma. actually, it's not in oklahoma today. we will tell you where it is. [ male announcer ] legalzoom has helped start over 1 million businesses. if you have a business idea,

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the first of our series on where the jobs are, mary thompson joins us from headquarters of j.w. hulme in st. paul, minnesota, where one program is tapping into the ranks of the underemployed to meet those manufacturers' needs. give us more details. >> reporter: well, you know, u.s. manufacturing is experiencing a bit of a renaissance. rising labor costs in asia and rising transportation costs prompting a lot of u.s. manufacturers to bring the work back home. here at j.w. hulme, they have always made all their goods right here in the u.s. but two years ago, they found they didn't have enough workers to meet demand for their high end leather accessories and luggage. at the same time, larry found himself homeless and looking for work. >> i just wanted some kind of income and some kind of steady job. >> reporter: after 15 years of spotty work as a handiman, he works at j.w. hulme full-time. a nonprofit called life track which assists the twin cities'

underemployed directed him to an industrial sewing class at minneapolis' dunwitty technical college. the dean set up the six month program at the urging of regional manufacturers who promised jobs to the sewers the school trained. most of the students older and eager. >> those people really need jobs. in the older adult, the retention is there for a program. they know how valuable it is to get a job and they want that short training. right now that's the target. >> reporter: the average age of a student taking the six-month course, 38 years old. their average hourly wage, $13.46 an hour. the payoff, priceless. >> their self-esteem is good because people that said oh, this guy hasn't worked for 15 years or whatever, they got to keep quiet because you got a good job and you go every day.

>> reporter: j.w. hulme is part of the makers coalition. their goal to hire, train and promote the trade of industrial sewing. in fulfilling their need for new hires, they are also fulfilling a greater need in the economy of retraining part of our work force. back to you. >> mary, good story. we like to hear it on a friday. thank you very much. still ahead on "street signs" one investor making a mint on one biotech name that's in news today. so he's going to give us his next best idea straight ahead. plus, you're looking at a live picture of the celebrity equinox. coming up, we hit the high seas for our exclusive interview with the royal caribbean ceo. first, let's get to sharon epperson for today's pump patrol. >> reporter: here is some good news for the new year. if this prediction holds true, we will pay less for gasoline in 2014 than we have in the past two years. gasbuddy.com predicts americans will spend $3.39 a gallon on average for gasoline, down about

ten cents from last year, and more than 20 cents below the average price in 2012. the national average for regular gasoline today is $3.31 a gallon. it's held steady for the past four days. you'll find the lowest prices for gasoline in the country in oklahoma and montana, which is where you find the cheapest gas today. you can fill up in bozeman for $2.88 a gallon. that's today's pump patrol. we'll be right back. mine was earned orbiting the moon in 1971.

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"street talk" time friday edition. buffalo wild wings, target has been raised $175. >> seems appropriate. big football weekend. same store sales growth for the fourth quarter tracking inline to slightly above expectation. their target price if my math is correct, little under $20% more than the stock is right now. >> yeah. >> somebody tell me if i'm wrong. >> approximately. fo fos fossel being downgraded. >> $17 below -- >> where it is now.

>> where the stock is now. they believe weakness and also the specter of more wearable technologies, in other words, you buy a samsung smartwatch, you may not buy a fossel watch. if you own it, sell it, don't buy it, maybe short it. can't be more clear. >> third quarter net profits above expectations, the stock nicely above. >> responding, up 6% to $52.51. they raised revenue growth outlook, citing higher demand for their services. having a nice pop today. >> alliant tech systems' target and estimates being raised. >> the defense product manufacturer, by the way, despite their name, are the number one maker of bullets i think in the world. it's in large part a bullet play. positive call. we talked a lot, we had that documentary, talked a lot about

gun ownership trends in america, they have been up. alliant tech system stock up. linkedin shares up 1% today after the buy rating was reiterated. the recent 20% pullback of the stock is a good buying opportunity. let's start talking numbers to try and find out if that's correct. steve piedler is with prime executions and morgan landow with washington crossing advisors. gentlemen, happy friday. good to see you. fundamentally speaking, do you like linkedin? >> it's a premier growth company, on par with companies like twitter and facebook and amazon. when you look at the growth rate, you are looking at revenue growth rate roughly about 40% for the next several years. our price target's $300 a share over the next 12 months. they have roughly about 259 subscribers. this is a very good business model that will continue to grow in the next several years.

that said, you want to know one thing. if this is a growth company, it's a high data stock and you want to have very very pragmatic position in your portfolio because of the volatility. >> okay. let's go on to the charts. that's what we do here, fundamentals, technicals from a chart perspective. how is it looking? >> linkedin looks really good on the chart. when we look at the chart, what we're looking for is how the stock reacts to certain events. what we see is that it's reacting positively to two different negative events. that tells us that selling pressure is likely out of the stock and it can continue higher. the two events are it tried to break down below 208 earlier in the week, back above that level now. we call it a false breakdown. it's a positive signal. the second is even with today's negative payroll number, the stock is trading higher. linkedin being a recruiting, hiring company levered to the employment market, reacting positively to negative news. that's what we like to see. we think if it gets above 222 resistance it could squeeze up

back to the old highs from there. >> positive view there for linkedin. thank you very much. listen to the online edition of "talking numbers" in partnership with yahoo! finance. do not waste a second. >> if you're driving, don't do it. >> unless you can multi-task. but that's illegal. i'm not advocating that. >> you're in the back of a limo, i'm driving myself home. up next, booming biotech. one stock up within 500% this week. we will speak with a guy who made a bunch of money on this trade. what's his next big bet? and later on, we are hitting the high seas with the ceo of royal caribbean. we will get his take on the economy. first, let's cruise on over to the nyse. what's coming up? >> everybody is scratching their heads about this weak december jobs report. we will look at those signs. what is the real deal on this

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biotech stocks are on the move and check this out. this is not a misprint, folks. shares of intercept pharmaceuticals, icpt, the ticker, are up more than 560% this week. they're up 60% right now. that's a $165 move. this is not a misprint. let us find out what's going on. i want to start on icpt specifically. i know sam won't talk about the stock individually. he's got his next idea. what is going on with this company? they are based in the meatpacking district of new york. they don't have many employees. they don't have any profits. why is this stock doing this?

>> well, the first thing i will ask you, have you ever seen anything like this before? >> not since, say, '99. maybe '98. you know what i mean. >> it's been quite a week. the excitement is due to results from a clinical study that were unexpectedly positive for a liver disease called fatty liver. we all know you can get cirrhosis from drinking but lately we learned you can also get it from eating. obesity and fatty liver goes hand in hand. the prevalence in the western world is staggering and this is the first company that stepped forward with what looks like a therapy for this disease. >> here's my beef with some of the cloud computing companies and i will compare the two. you have a market cap now which is over $5 billion on intercept. is the market opportunity for this drug, let's say it booms, right, it's approved and it booms, is the market opportunity

greater than the market cap for the company right now? those are the problems i have. when companies go out of control and they can never sell enough product to meet the expectations that are built in. >> the market is so large here that even under somewhat conservative assumptions, we think intercept's drug could do several billion dollars a year in sales. unlike tech or consumer goods, success in biotech tends to be very stable. the company's got i.p. on the drug up to 2027. so when you start adding up years of revenues in a multi-billion dollar range, you can easily eclipse the current market cap where shares are trading at. >> to brian's point, this is a company that has no other product on the market, right? it has obviously no profit to date. so unless this particular drug is an absolute blockbuster, what happens to the company? >> well, that's what investors in biotech pay for, is potential. it's all very forward-looking.

a lot of the attention the last two days has been placed on this disease, but the company has a more advanced indication, a rare liver disease, that should be on the market by the end of next year. we think that alone is a billion dollar a year opportunity. even for someone who is paying up for the potential in nash, there is still a pretty good valuation floor for the company likely to deliver billion dollar peak sales in this other disease. >> very optimistic on icpt. obviously i'm sure some big pharmaceutical companies might be sniffing around. thanks very much. >> let's get to sam now. great to have you with us today. i want to talk about what else we're looking at. i know you can't talk about intercept. what else do you think is going to be absolutely gangbusters in terms of biotechs this year? >> there's a lot happening. remember geno was said to be sequenced 10 or 15 years ago. it's now paying out in great,

great ways. we're looking at megablockbusters. $5 billion or more from certain drugs or therapeutic areas, particularly for solid tumors, leukemia, various liquid cancers, multiple sclerosis, hepatitis c. these are companies associated with these candidates and we're in them. the outlook for biotech is wonderful. >> you've got medivation on your list along with bristol-myers squibb, and roche as absolutely number one. >> that's correct. if you would like to go into those in greater detail -- >> why roche? why is that standing out the most? >> first of all, roche is now the world's leader in the treatment of cancers. they have three very big drugs, very big sellers, growing gangbusters and a lot of space in front of them. one of the more dramatic

advances about to move forward, still a candidate, not a drug, is for the disorder that causes blindness. it's widespread in older people, called dry macular degeneration. we're watching that very, very closely for another huge drug. we have major growth on the top line. we have solid control of costs, very rapid earnings gains, and a great future. >> you made a huge amount of money in icpt and you like medivation which janney montgomery scott, that's also their top biotech candidate for the year. you go to the health care conference in san francisco next week? >> i hate to tell you, i am not. one of my partners and i haven't been there for years, we stay home to run the shop. all our colleagues go out and gather the good information, they feed it back realtime. we stay home and run the shop. >> or they can just watch me because i'm going to be out there on monday. >> have a great time. >> sam, thank you very much. appreciate it.

medivation will be out there on monday. got to be a record, doing 12 interviews -- i'll be on the ground for four hours, 12 interviews, all kinds of great names. tune in all day long. i can't guarantee that i will carry that scepter. up next, we cruise for profits with the ceo of royal caribbean. simon hobbs has the very tough assignment. simon? >> reporter: hey, it is 82 degrees, thank you very much, 82 degrees on the top deck of the "equinox." sails for the caribbean in 90 minutes. before it does that, we talk to the godfather of modern cruising. back in a moment. play ]

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save time, save money, and never overpay. visit truecar.com rco shares are up 36% over the past year and right now is the most important time of the year for the cruise industry because we are entering the peak booking season. simon hobbs somehow got aboard the royal caribbean celebrity equinox with the ceo of rco. you're grinning. i would, too. it's 82 degrees. we hate you. >> we're having a lovely day here. we're on the top -- can you see

we're on the top of the ship. this is real grass. >> like colorado style. >> this is the equinox. it's really interesting. there are grass farms in the netherlands and they have a problem with the sea but maybe we'll get onto that in a minute. let mow introduce my guest. one third of all bookings will occur in the next few weeks after the industry had a troubled year. this is richard fain. he is the ceo and chairman of royal caribbean and arguably he's the godfather of modern cruising. we were talking before we came on, you have basically led the design of 38 ships. you have been at royal caribbean 25 years. >> i have the best job for the best company. i have been involved in the building of 38 ships. >> when you walk on here -- tell me about the grass. the guys were asking about the grass. you were talking to the captain about the problem with the grass. >> you know, i think it's interesting because our people

are just so obsessed about everything they do. >> maniacal. >> maniacal, in fact, and they really are maniacs about it. they want to get it exactly right. even something as simple as grass is not so simple because -- >> some of the seed is doing better than the others. >> the bermuda grass works out to be much better. who would have thought that the captain of a ship like this would be involved in making choices like that. >> my guess is it's traveling through the caribbean, i would have gone bermuda right away. two years ago you had the carnival accident on the coast. then last year 97% of people don't cruise, and they are aware that the carnival triumph was drifting for days without power. carnival may have sorted that out but how will you persuade them to buy a cruise this time around? >> there are so many people who have taken cruises. they know how safe it is, what extraordinary anomalies they were. that is what is helpful to us, our past guests get the word

out. our travel agent partners get the word out and so people who know the business know that what really -- the reason that was so newsworthy was because it was so unusual. the norm is we provide an amazingly safe and secure vacation. >> the phrase that you have coined is we are resilient industry. >> i just wish we didn't have to prove it so many times but we have proven it. if this is how we do in a difficult time and how many industries get those kinds of hits in such a short period of time? how are we going to do in more normal times. >> thank you for you and your team hosting on the ship. richard fain the ceo and chairman of the group royal caribbean. back to you. have a great weekend. >> just make sure you come back, simon. just make sure you come back. thank you. still ahead, the most outrageous stories of the week.

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tyson or the department of defense? come on. how do you expect -- >> comedian and economist. >> apparently it works better for new products. the rest, you've already seen a cheetah before. you're not going to buy it because you've seen it on the air. >> the only one that is work are beer ads and ads featuring half naked women which is why i went to godaddy.com and didn't realize that they were for domain names. i'm like what is a domain name? where are the naked women? >> that's what i say, too. next up, pizza hut sold $1 million worth of pies through its xbox 360 app. you can sit there on your couch and order and eat. you never have to leave home. >> first of all, i just love this for the simple fact that you're sitting in your basement, you're playing video games. what's the thing that you need the most? a pizza. of course. like how else are you going to get that simpson's comic book guy fisic.

>> all the ads are the some, some 30-year-old duty unshaven in a flannel shirt with a head set on. he isn't working. mom, bring me a pizza! dude, you're 30. 30 years old. >> something to aspire to. >> get a job. >> and finally, a high school science teacher lost almost 40 pounds in three months eating nothing but mcdonald's? >> okay. here is the thing. let me just say that science has proven caloric restriction is the easiest way to weight loss. it doesn't matter what you eat. if you stay around 2,000 calories a day, you're going to be fine. that being said and no disrespect to mcdonald's, they have a lot of sodium and sugar in their foot and that mams you crave more. can you do a little bit of crack? i only do crack on the weekends. it doesn't work that way, i'm sorry. >> only in canada. >> hold on. >> 500 calories of snickers bars

is the same as 500 calories of bananas. you can lose weight no matter what you were eating -- >> he was eat the parfait and a menu. >> he's eating the healthiest stuff. you're a dietitian, economist, and comedian. three in one. >> thanks for joining us. "the closing bell" is next. and welcome to "the closing bell." i'm kelly evans at the new york stock exchange to round out the first full week of trading this year, bill. >> it has been, hasn't it? >> we've made it through. >> i'm bill griffeth. the stock market is zstuck in te mud after that disappointing employment report. job growth only 74,000 when the expectation was at least 200,000. a lot of head scratching over this report. >> and i think if we stay negative, we'll be down six out of eight trading sessions to kick off the year. certainly wasn't unusual to