the stock goes down, you buy the weakness. that's been the trend. i'll continue that trend. i like yahoo! around here. >> i'm melissa lee. thanks for watching. see you tomorrow at 5:00 my mission is simple -- to make you money. i'm here to level the playing field for all investors. that's always a bull market somewhere. i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to "mad money." welcome to cramerica. do you want to make friends, try to save a little money, my job is to make you fathom that the heck is going on. so call me at 1-800-743-cnbc. where have all the sellers gone? short time passing. where have all the sellers gone? short time ago. pete seger who left us yesterday

at the abge of 94 would puzzle this. s&p jumped today, and the nasdaq advanced 0.3%. where have all the flowers gone seems well suited because the sellers just went up and disappeared today. this despite a horrendously weak home sales numbers and they have been a big driver of the economy. i have marvelled at how the stock market has so little memory from day to day. buy buy buy. take google. at one point, it was down 41 bucks. i fel -- it's not the end of the world. and that the heck was going on with google. it was a huge possession for the trust. we hit up everybody. what's happening? everyone who was in a position, you know what? no one knew a thing. the best we can get was hey, there's word out about how twitter's numbers can be too

high. had nothing to with google. what happened to the sellers today, what were thinking? they weren't thinking anything. the sellers were reacting. perhaps to the fact that the chart broke down which is why we spend so much time on tuesday looking at the charters. -- charts. you could have caught an 18 point swing yesterday and another 21 points today. well, maybe you don't trust the market. well, tomorrow is the day to sell google. yesterday was the dumb day. or consider netflix. they rallied 50 points last week, it's a thing of beauty. i said buy it on a pull back if you were lucky enough to get one. netflix was down over 15 points at the lows, did you do it? did they think something had changed at netflix or did they buy high and kicking it out

buying on weakness, buying on a pull back. that's no time, i mean, you know who says that stuff? people who can't time. we're better than that. we're just -- netflix is fabulous, 25 rally to a new high. 40-point swing. real money can be obtained by you. not pie in the sky. despite the people who come on and say, well, that's pie in the sky. no, final pull pack, make money. what happened last week when amazon was at 407 and yesterday it fell? nothing. more extreme cold weather, which means more not less online shopping. those are three of the opportunities, but the pull back comes, what happens? i spend a hundred pages in "get rich carefully" on how to buy stocks at better prices. >> buy buy buy!

>> but especially comment you couldn't get in at a decent price before. the buyers let you in but you scared to get in. you think you'll get hit in the face. but no, you're going to get a good price. these are market related sales, nothing to to with what happened to the companies. if you think the whole market is too high, too bad. but if you want to get into the stock, that's been roaring at -- and get in at a lower price because it has more room to run, then you take advantage of that fear and you buy it not sell it into the panic. when i say i like that stock on a pan -- on a pull back, that doesn't mean when the pull back occurs of the kind of magnitude we talked about it's not enough. that i need an even bigger pull back. it's here, buy some shares, five, ten, two shares, i don't care. which brings me to apple. apple. the house of pain!

yeah, apple the big story of the day. first off, apple is in a $44 decline isn't part of a broader market sell-off. far from it. they reported numbers that the analysts didn't like it, causing many to downfrayed on a terrific day. whose fault? fault finding committee. go to truth and reconciliation committee about what happened to apple today. is it apple's fault? is it the analysts' fault for expecting too much? does the fault lie with those who listen to carl icahn and then they get brained. here's the narrative. last quarter, apple sent out some ranges on the conference call and they beat the numbers. heps why they started with incredible bullishness. i think it was confidence. confidence comes with beating

your open goals. unlike many didn't think, apple never said it would sell 56 million iphones which was the estimate that the community said. apple did nothing to refute it. it's going on for weeks, apple didn't think it was the job to refute it to temper it a little. this morning apple overpromise and underdelivered but what it did was allow the analysts to get positive about the iphone sales much more positive which came in lower than the magic 56 million nanalyst community target. that was one issue. not stopping the onslaught which would have today the nonevent it should have been. second issue carl icahn has people whipped in a frenzy, how apple can distribute the cash to the faithful shareholders. he thinks it's time for the bold move with all the cash and the company talked about being a consistent buyer of the stock rather than saying something like this. if our stock drops to $500 we're doing to be buying it hand over fist.

which is something i love to hear from ceos when they come on "mad money." they do by the way. they really do. that would have been fabulous from tim cook, the ceo, could have done it, but he didn't. stick a knife into the icahn bullishness. he bought another half billion dollars worth of stock today. they need a new product, whether it's any good or whether you throw it in the drawer. that gets them going. they didn't get that either. they need to know the mobile payment plan now so the combination of the analysts lower numbers and the lack of chinese sales projections sent the apple stock back to where it was, when? before the big china mobile contract was about to be signed and that frankly prosaically is when the bargaining comes in. it's been derisked. people will listen to what i just said and they'll say, cramer's pounding the table.

then when the stock goes down $8 cramer will be a joker and i'll blast the heck out of them. because it's fun for me. i only pound the table when the stock is laid low by something that has nothing to to be the company. now the company lets the analysts down even if it's their fault. all that said, he's's the bottom line. i like to buy stocks when they're on sale and sell them when they're overpriced. apple was put on sale for legitimate reasons, and i hoped they would put an end to it before it got out of hand but they didn't. i say when will they ever learn? buy low, sell high. apple included. let's go to jacob in california. please. >> caller: hey, big booyah to you. >> i'm liking that. what's going on? >> caller: i want to get your take on the new post bankruptcy code act. kdk -- >> yes, this eluded me.

i'm trying to figure out how to analyze the thing. it's not as analyzable as i like. it's got digital imaging and that'd hard to get my hands around. i want 3-d imaging, but let me do some more work on it. i apologize i'm not up to speed. although i have been using the little kodak notebooks because they're pretty cool. let's go to mike in illinois. mike, mike, mike. >> caller: thanks for taking the call. >> of course. >> caller: i had a question on rosetta resources. and i even though it had lower production guidance, i want to know if the buyer -- >> okay, mike i have oil companies that have been thrown away, trashed, spined, mutilated that are ten times better than the rosetta. i can't get in the weeds in the

rosetta. i think anadarko came down. my travel trust owns them. where did all the sellers go? as peter seger said, when will they earn learn? buy low, sell high. apple included. "mad money" will be right back. coming up, out of gas? polaris industries rode strong sales of the atvs to all-time highs. but since the start of the year it's fallen more than 10%. and hit another rough patch today after earnings. can you count on the horsepower to return? don't miss cramer's exclusive. and later, deadly drop? after a 30% gain last year the market has cooled off in 2014. but is there a dangerous downward spiral imminent or is it finally time to buy this pull back? cramer's checking the technicals for answers when he goes "off the charts." plus, countdown to kickoff. the big game in weekend isn't the super bowl but the contracts

behind it. nfl is looking to triple its revenue over the next decade, but which companies will haul in the lucrative contracts? cramer gets a few from one of the top signal callers. all coming up on "mad money." >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com.

there's been a lot of congress certain -- concern lately about the consumer. but the rich are still spending like crazy. that's why we've created the gatsby and lately i have to wonder if f. scott fitzgerald was wrong when he said they were wrong than you and me. look at polaris, the maker of

snowmobile and while they have real world uses an a defense business, many are simply fabulous play things for the wealthy. and polaris which a well-run company, it's given you a 51% gape since i push -- gain since i pushed it hard, it's nonetheless been getting slammed of late. it's 18 points off the high. plus, the company reported just this morning and the results failed to wow wall street. polaris earned $1.56 a share while the revenue came in higher than expected. but the company gave disappointing guidance, fell $4, 3%. i'm not too worried about the guidance. with its forecast it's really basically a upot, underpromised, overdelivered. let's check in with scott wine, find out more about the quarter and where they're headed. welcome back to "mad money." >> glad to be back on the show. >> first i have to admit i took the scrambler out about three

weeks ago. i was in mexican tough territory. the thing was amazingly cool. i totally understand why the 2014 scrambler has got to be best in class. this is going to sell well this year, isn't it? >> the scrambler is going to be a great product. we are already the number one market share in the atvs and the scrambler will make sure we keep that lead. but we don't rest on what we have in the market. i think the launch of the ace product recently is going to be that mix right between the atvs and the side by sides and give us another market in power sports to own. >> look, as someone who is a host of a show, see, i have mixed emotions. i know i have to play the game of the analysts which was conservative. at the same time, i mean, i have to tell you, i have never seen a company do create -- create a niche like you have and blow it out worldwide and i think that people just need to hear from you how snowmobiles are doing, how atvs are doing.

off road vehicles. also even how your defense business is doing. >> you know, the business is an incredibly solid shape, jim. we had our second quarter over $1 billion in sales, sales were up 20% in the fourth quarter. we ended with retail very strong. coming out of december. the snowmobile industry is as good as it has been in quite some time. we have lost a little bit of share early in the year but we have great products and expect to gain that back over the next couple of months. our side by sides continue to be industry leading. and really, the business is doing extremely well as we enter 2014. especially with these midyear product launches such as the ace i mentioned, the ranger xp deluxe. just across the board we have a great line judge of products to serve our global products. >> it's real cold and snowing around the country, but do you have enough inventory for snowmobiles and are your

businesses not strong enough to maintain good numbers in the dealer inventories being up 9% year over year? >> dealer inventory was up 9% but that was the lowest increase we had. if you think of the new products we have to stock within our dealers, most of the time i think you'd find our dealers wishing they had a few more products not less. we try to manage that closely. we are working heavily to implement a lean system in our motorcycles and we manage dealer inventory, on shortening the lead times and making sure the dealers have the right product at the right time. our snowmobile business is 8% of the overall revenue. it's the off road vehicles, we continue to invest heavily in that. we expect to gain market share again in 2014 in our side by side business as well as our atv business. >> all right. nitpicking asia-pacific, down 4% in sales growth? >> you know, our asia-pacific business is it's small but

growing. australia has been a difficult market for us the last year or so. our team has been battling back hard there. with the launch of india which we think will do extremely well in australia, we expect asia-pacific not only just australia, but also our business in japan and china and we're really excited about the partnership we have with izur in india and that product will launch in the second half of 2014. really create another great opportunity for us globally. >> all right, let's speak about the conference super in general in the country. obviously you don't need to have a polaris. we rented ours candidly, don't own one. are you a believer in the last couple of months were bad because of government showdown, weather or is it business as usual? >> you know, it's never business

as usual. the team is fired up, we have lots of new products coming. in all categories of our business. and really, we see an opportunity despite the fact that consumers are going to be under pressure i think with higher tax rates, higher potentially premiums for health care. you know, we do see some pressure on consumers but our power sports customers are resilient and we offer such a breadth of products that really we believe we'll do fine in the environment coming ahead. >> last question, defense budget uncertain, congress passed the budget. you look good in the budget is my understanding. >> we feel very good about a defense business. it's been a difficult couple of years with the sequester, but we have continued to invest. we had incredibly innovative technology in the products and we're poised to have a good year for polaris defense. >> i think you're hitting on all cylinders but i understand you have been always cautious ahead

and you're able to deliver. thank you so much scott wine, chairman and ceo of polaris. >> thanks, jim. >> guys, go and read the polaris fourth quarter. they give you the works and then the good. that's why i like scott wine and polaris as much as i do. stay with cramer. coming up -- deadly drop? after a 30% gain last year, the market has cooled off in 2014. but is there a dangerous downward spiral eminent or is it finally time to apply this pull back? cramer goes "off the charts." (announcer) scottrade knows our clients trade

and invest their own way. with scottrade's smart text, i can quickly understand my charts, and spend more time trading. their quick trade bar lets my account follow me online so i can react in real-time. plus, my local scottrade office is there to help. because they know i don't trade like everybody. i trade like me. i'm with scottrade. (announcer) ranked highest in investor satisfaction with self-directed services by j.d. power and associates.

with the hideous multiday sell-off seems to be come to an end, for now. while your emotions may be useful when it comes to valentine's day which is along in a couple of weeks, that's my big thing on valentine's day, there's no place for them when it comes to an lietzing the market. that's why in times of a stretch, i think it's worth considering the charts. as i tell you in "get rich carefully," you can't make investment decisions on

technical you have to understand the fundamentals of the company whose stock you're buying. the technicals can be useful when it comes to timing. tonight we're going of tough charts with the help of carley garner who is the cofounder of carley trainer. in order to get a sense of where the dow and the nasdaq are headed because you want to know, because i have to tell you, it's a little worrisome when it comes to the s&p, garner thinks we have reached a moment where being too bullish is risky. where we have too many builts and not enough bears. that was last whence when the american association of investment survey came out, suggested that 30% expected the market to go lower over the next six months. this is a classic chase of complacency. that's the sign. that figures is much lower than the long term historical average of 30.5%. this gets at the crux of the main concern.

there's still plenty of room for selling as the bulls ring the register and the bears get some short side going. how worried does garner think you should be? look at the long term monthly chart at the s&p 500. no secret the s&p has been in overbought territory, overbought means it may have come up too far, too fast. but the relative strength index or the rsi among other indicators to determine if the securities are overbought or oversold peaked at 78 late last year. and before that since the peak in 2000. now garner is not saying we will repeat the dotcom bust, but after the selling we have seen this month the rsi is still at $70. that's an elevated level and that worries her. anybody -- anything above 70 worries her. and we get a fierce correction, something worse than the decline we have experienced. you can see, okay, kind of makes

sense. now, how low can the s&p go? check out the short term daily chart. throughout the second half of 2013, when the s&p would pull back and consistently found of -- found a floor of support and that held, and creating a bottom in three separate sell-offs. garner thinks we could be in for another trip to test the levels and the s&p moving average is 17.55. that's around 38 points or 2% below what we are right now. that could mark a floor for the s&p as investors have been trained to buy into any dip down. that keeps happening. any time you see the stocks stop, why did that than, it's because of this, people. but on the other hand if that floor doesn't hold, if we fall through the 100 day moving average garner says that would be a bearish signal for traders. things could get ugly real fast. don't see a lot of floor below that.

that's the crucial level, down 2% level that the buyers will come in and if it doesn't hold we'll do a whole other kind of show. take a gander at the weekly chart of the s&p. another technical tool which is used to measure how overbought or oversold they might be. this is the 100 day moving average of 1755 again. if it breaks down below 1755 the downside is at the bottom of the weekly trading channel around 1670. that would be hard. that would be bad. if we do sink down to the efl wills that would be a 6.8% decline and all the bears out of the wood work have been using. a matrix of what they say when they come on the air, it will go to there. okay. all that said, garner does believe the s&p is due for a short term bounce. after all the pain we have taking of late. but if we do keep rallying from where here like we did today, she expects the s&p to hit a ceiling of resistance at 1828.

so we're not going to coup that -- to go up past that level. i want to bring in an altering view. let's look at what carolyn broaden has to say. she's a terrific tech nick who runs the fibonacci.com website. i did huge research for the book. i'm looking at the work. okay? on the one hand, broaden is seeing signs that the recent pull back is over. this one is a nice looking floor, right, it seems like i s it's -- i don't know. rebar. add fibonacci times suggests a big reversal, which means the rally could be ready to resume. on the other hand, broaden says you have to be cautious because the s&p has foallen below the 5 day moving average and it needs to run from 1808 to 1823.

here's the hurdle. if the s&p can break through that 1823 level, broaden thinks it's smooth sailing, but it can't clear the hurdle then we could be vulnerable again to a much deeper correction. how about the dow jones industrial average? when we check out the dow's weekly chart, carley sees something happening in the s&p. they're falling precipitously from overbought level and that tells her that the dow could fall. and she thinks it could drop down to the bottom of the uptrend which is currently down at around 1500. so we're talking about a potential 8 -- 900 point decline from the levels. if we do manage to bounce from here, there's a strong ceiling of resistance at 1650. i have to tell you she's given us a nasty looking risk/reward. i don't want to present everything as being well here, turkey raises rates, you have people chatting about turkey as if it's something we don't just

have for thanksgiving but every day. what about the nasdaq? when you look at the nasdaq composite, the recent run is pretty chilly. the nasdaq is only ever been this overbought based on the rsi, relative strength index, three other times since 1989. with each of the instances corresponding with a hideous decline. that's pretty obvious. while we talk about the nasdaq here's a brief off the chart aside. we know that apple was slammed after it reported last night, but our fibonacci queen broaden well, she has been waiting for the right buyer and she thinks we might have it. it's above a powerful floor of support. tim cook, i know that you could care less about this. but you know, i'm giving it to you anyway. as long as it holds that floor, well, broaden says we'll go higher. her fibonacci work size suggests

it could change course and go higher. talk about a contrary view. i don't know a soul who feels this way except me and icahn. the charts and the major averages determined by carley garner is not on your side. you can bet technicians are ready to dump stock at a moment's notice on any even 1% increase. that's my view. i'm going to be right about this. can i go to dina in michigan? >> caller: hi, jim, booyah from michigan. i love your show! >> thank you. >> caller: i would like to know your take on pbr, with the emerging market issues going on -- >> we had a technician who did like it. it had a pop of about a buck, but it's brazil. brazil means sell sell sell. sell sell sell. i mean, i don't have a permanent -- there's just really worries about contagion from

argentina. i want to be careful. the riyal acts real bad. how about jim in idaho, please. >> caller: hi, jim, thank you for alka tell and lucent and some of the other stocks. but i want to know about ak steel. is it on a roll? kind of like alcoa? thank you. >> you know, ak steel got it together. i thought they'd get it together a couple of years ago and they didn't. i'm one foot out the door on ak. this feels different. the one -- my charitable trust is suffering through timken. it reminds me of the steamer trunk that's hideously on top of my head when i open a stock or my trust opens a stock that's not working. you can't make investment decisions based on the techni l technicals but they can't big norred either. garner says if we get any more bounce, the seller will come out of the wood work. let's stay a little cautious and let's stay with cramer.

tomorrow, kick off the trading day with "squawk on the street." live from post 9 at the nyse. >> i get angry because look, if you want to lose money i have a million ways. take the seahawks and knock the points! >> it all starts at 9:00 a.m. eastern.

fifteen minutes could save you fifteen percent or more on car insurance. everybody knows that parker. well, did you know auctioneers make bad grocery store clerks? that'll be $23.50. now .75, 23.75, hold 'em. hey now do i hear 23.75? 24! hey 24 dollar, 24 and a quarter, quarter, now half, 24 and a half and .75! 25! now a quarter, hey 26 and a quarter, do you wanna pay now, you wanna do it, 25 and a quarter - sold to the man in the khaki jacket! geico. fifteen minutes could save you...

>> announcer: lightning round is sponsored by td ameritrade. >> before we start the "lightning round," i want to thank for the wonderful feedback i'm getting on "get rich carefully" including on the radio at and on twitter. i would like to invite you to join me for a book signing one week from today in manhattan. come see me at the barnes & noble in union square, beautiful store in new york city. february 4th. that's next tuesday at 7:30 p.m. i would love to see you. we do some great stuff. it's just a lot of fun to two to the signings. and now it is time, it is time for the lightning round. you say the name of the stock. i don't know the calls or the name of the stock ahead of time. i tell you whether to buy or sell. when you hear this sound -- [ buzzer ] -- then the lightning round is over. are you ready, skee-daddy? time for the "lightning round." i want to start with derrick in

nebraska. >> caller: how are you, sir? i'm calling about arena pharmaceutical. >> i have pfizer with a good number and that's where you pull the trigger. jason in tennessee? jason? >> caller: hi, jim. i have got a big music city nashville booyah. >> i like that. what's up? >> caller: i want to hear your take on acadia health care. >> behavioral and psychiatric is unfortunately rampant in this country. i think that's a really interesting stock. i like it so much. tim in california. tim? >> caller: hey, cramer, there's a chart on american safe water that looks good to me. but i wanted to run it by you. >> i know it's got a higher yield than my favorite which is the old suburban water company, aqua america. it's got a better chart. i think you're right.

i like the water business. buy buy buy. matt in ohio. >> caller: booyah. hi, jim, i'm a middle schoolteacher. i'm going to give you a grade of "a" for your call last summer on ag i lent. >> i looked a at the chart and i said we have to buy it, because they're splitting the company up. really sensational. i think you got, yes, highest praise. can i go to andrew in missouri. andrew? >> caller: booyah from st. louis. >> all right. how are you? >> caller: i'm good. i'm 19 and i've been trading since i was 14. i want to thank you. with the solid new ceo, higher natural gas prices and the support of billionaire leon cooperman, where is san drij energy going? >> well, lee was one of my

teachers at goldman sachs, i remain on board san drig. i have to tell you the rate is now over, the people who rated lynn down, congratulations. you did your job i guess. but that one has got almost a 9% yield. it is filled with natural gas. dan in florida. dan? >> caller: thank you, jim. i have been doing some -- i forgot to say booyah to you from florida. >> right back at you. >> caller: i know your charitable trust had the stock at one time, you've had the ceo on twice but you weren't happy with the last quarter. it's wind stream. >> i think this company is going to be challenged to have the cash flow to maintain that yield so i'm going to say sell sell sell. and that, ladies and gentlemen, is the conclusion of the "lightning round"! >> announcer: the lightning round is sponsored by td ameritrade. ♪

♪ ♪ [ tires screech ] chewley's finds itself in a sticky situation today after recalling its new gum. [ male announcer ] stick it to the market before you get stuck. get the most extensive charting wherever you are with the mobile trader app from td ameritrade. [ male announcer ] what kind of energy is so abundant, it can help provide the power for all this?

natural gas. ♪ more than ever before, america's electricity is generated by it. exxonmobil uses advanced visualization and drilling technologies to produce natural gas... powering our lives... while reducing emissions by up to 60%. energy lives here. ♪ there's nothing like being your own boss! and my customers are really liking your flat rate shipping. fedex one rate. really makes my life easier. maybe a promotion is in order. good news. i got a new title. and a raise? management couldn't make that happen. [ male announcer ] introducing fedex one rate. simple, flat rate shipping with the reliability of fedex.

as your investing coach a big part of my job is to make yaw feel that business is interesting.

given that the super bowl is coming up this sunday i think it's worth pointing out that pro football is not only the most well liked sports but this is the most entertainment brands. the league believes it can grow it to $25 billion by 2027 which would represent tremendous growth for any company. business may be inherently boring to most people, but football is interesting. that's why i'm thrilled to have eric ruben. the national football league's executive vice president of nfl ventures and business operations here with us to talk about the business of football. welcome back to "mad money." good to see you, sir. have a seat. i'm going to play a tape of a commercial that blew me away. >> and the last pick -- >> they didn't call my name, but i didn't listen.

>> derrick coleman. >> now i'm here with a lot of fans in the nfl cheering me on. and i can hear them all. >> on the conference call for proctor & gamble, duracell. they mentioned this. they said this is a needle mover. how does it happen? why is the nfl when it's affiliated with a company moving the needle when no other sports people can? >> it's an example -- it's a great example of two great brands. the nfl cuts through. we have hundreds of millions of people who watch and proctor & gamble has great brands. what they did was they created a commercial which fused those two things. when you can cut through it moves the needle. there are very few properties amidst the clutter of thousands of channels of various media that can reliably cut through. >> nfl makes it tough. those are actual videos of a man

in the seahawks which means that's an nfl product and it has that little symbol. that's an nfl product. you can't replicate this and you can't do it on your own, right? >> no. it's the awe thuthenticity of i. you have to come to the nfl and the nfl players to get that. when you create that in a 30-second clip and you draw on that emotion around a sport and an athlete that people see as really super sized in their own lives it's just very magical. and i tip my hat to the creative people who made that. it's just awesome. >> but the nfl has to okay, you can't just go for it. >> yes. we okay everything. mark waller and his staff in marketing and our creative people review everything. they approve everything. and we hope that they get it right all the time. >> all right. now, i see you're on -- on the lapels, i see you have some new decal. what have you got? >> i've got the nfl pin, i'm

glad you noticed it and right below it is a limited edition, this is for the fire and police departments of new york and new jersey. we owe a lot to them in all areas and in our recent memory we owe them a tremendous debt of gratitude. i'm taking the opportunity on your show. >> well, someone wants to buy them, can they? >> yes, you can buy and trade them. this is a terrific nfl licensee named win craft. if you go to macy's fourth floor they have an active pin trading environment. take a pin, trade for a pin. >> we have the jerseys out here. i understand from travel people that it's the broncos who are predominant and the 12th man got left behind in seattle. what's the break down? >> i don't know the most recent break down, broncos is probably stronger right now. but there are exciting players on both. there's a lot of pent-up demand for the broncos who have not been to the super bowl in a longer period of time than the seahawks have been to the super bowl. so there's some of that. you know, things can change

pretty rapidly once they get here and the media starts going. >> all right. how has fantasy changed the sport? >> fantasy has changed the sport by opening up the aperture into people in the families who didn't use it before. and so you have grandmothers writing testimonials to how they're talking to their grandchildren through fantasy. so that's one big way and it's very big. another way is the use and the insatiable need for statistics and information. sports buffs and i know you're -- >> i'm insane. >> you're in a number of sports. you guys have consumed statistics your whole lives to keep track of players. but now you keep track of it for your open competition. so the need -- it is driven to new ways of delivering them. new ways of using them. the digital medium is absolutely primed for this. people are inventing new techniques and new devices. we'll deploy them. >> we watch the fourth quarter

of games you wouldn't expect. >> well, you watch the fourth quarter of games wouldn't expect and you have to see all of the fourth quarters. you to see the red zone. because so much of it is related to points. and people are trying to figure out what gives them an edge. now they know what it's like to be in the nfl. be a coach or a player. they'll want to know what's the body heat on a player if that ends up correlating somehow to performance. >> okay. now, i have to ask you this, we talked about how big the brand is. a lot of stuff today, senator coburn, americans want it to pay taxes he's introduced a bill, sent stuff out today, saying the nfl has tax exempt status. they're mighti they're making all this money and they're not paying the taxes. >> i respect senator coburn and let me say this about taxes. there's nothing that the nfl does that has not been audited many times. that's number one. number two, taxes are paid on

the revenues. taxes are paid when the money gets to the clubs. so all of the money comes in and then all the money goes out much like a partnership. many of your viewers are used to the investing in partnerships of many different kinds. taxes are paid, they're paid when the money gets distributed. >> one last question. goldman sachs partner, baltimore gas and electric, they seem ready for anything after last year's outage. are you redoubling or there's no possible of a power surge? >> i never say 0%, but pg&e they have done a tremendous job. as the chairman kelly said yesterday, he wishes he could have sold tickets to the power meetings a lot of people there. the teams are ready, the power companies are ready, the stadium

is ready, the lights will be on. >> i want to thank eric grudman, and good luck on sunday. >> thank you. announcer: where can an investor be a name and not a number? scottrade. ron: i'm never alone with scottrade. i can always call or stop by my local office. they're nearby and ready to help. so when i have questions, i can talk to someone who knows exactly how i trade. because i don't trade like everybody. i trade like me. that's why i'm with scottrade. announcer: ranked highest in investor satisfaction

with self-directed services by j.d. power and associates. is your tv powered by coal? natural gas? nuclear? or renewables like solar... and wind? let's find out. this is where america's electricity comes from. a diversity of energy sources helps ensure the electricity we need is reliable. take the energy quiz. energy lives here.

it's a clarence rutherford market. if you don't clarence, he was lumpy on "leave it to beaver." all the companies struggling to

make their quarters are using the term lumpy. to put it simply, if you describe your sales as lumpy, you'll take your lumps. take apple. still lots of growth, amazing considering we're at the 30th anniversary of the macintosh category in the pc, but they're pretty lumpy. not as many sold. it seemed like there was inventory, could it be proper with the draconian contracts with the subscribers? maybe. then there's sea gate. i mean, wow. this disk drive company has done everything you could ask for, buying back a third of the shares, paying the dividend policy, and exactly what a karl icahn wants apple to do. their high end disk drive business was inconsistent. and i think the inconsistency

made for, yes, lumpiness. hence, sea gate plunged 11.5% today. then we have the ceo of ethan allen on the show, boy are their sales lumpy. it's almost week to week. you see good traffic one month, and they're switching to direct mail as well as more in stock furniture to make the business less lumpy. on a more macro level we have lumpiness in china sales where there's no lumpiness before. that's reflected in the hideous decline. if you want to keep track of the lumpiness i'm sure the shut down from the chinese lunar new year will only increase the lumpiness. ibm might as well rename itself clarence rutherford incorporated as it's nothing but lumpy. and it looks as though ibm's ceo may have done the same. but you want to know which stocks are going higher the ones that had no lumpiness at all.

just terrific linearity. united technology's honey well stands out. momentum is building up. same with dr horton which was up huge because the ceo said on the conference call in january, especially this last week our sales have been better than expected. i'm excited about where we are. holy cow, that's not an eddie haskell suckup, that's june cleaver being excited over the report cards. and p&g had a stronger month. proctor might be the company that came in with the most momentum and the organ i think growth are nothing short of superb. the stock could be going much higher. my charitable truster on owns i. remember, clarence rutser ford, you hear his nickname on the call, it's going down. the next time we have a squall, these nonlumpy stocks, they're just plain old buys. stick with kram ever. [ male announcer ] the new new york is open.

open to innovation. open to ambition. open to bold ideas. that's why new york has a new plan -- dozens of tax free zones all across the state. move here, expand here, or start a new business here and pay no taxes for ten years... we're new york. if there's something that creates more jobs, and grows more businesses... we're open to it. start a tax-free business at startup-ny.com.

that's a good thing, but it doesn't cover everything. only about 80% of your part b medical expenses. the rest is up to you. so consider an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company. like all standardized medicare supplement insurance plans, they could save you in out-of-pocket medical costs. call today to request a free decision guide. with these types of plans, you'll be able to visit any doctor or hospital that accepts medicare patients... plus, there are no networks, and virtually no referrals needed. join the millions who have already enrolled in the only medicare supplement insurance plans endorsed by aarp... and provided by unitedhealthcare insurance company, which has over 30 years of experience behind it.

with all the good years ahead, look for the experience and commitment to go the distance with you. call now to request your free decision guide. o0 c1 olet's say you pay your tguy around 2 percent to manage your money. that's not much, you think except it's 2 percent every year. does that make a difference? search "cost of financial advisors" ouch! over time it really adds up. then go to e*trade and find out how much our advice costs. spoiler alert. it's low. really? yes, really. e*trade offers investment advice and guidance from dedicated professional financial consultants. it's guidance on your terms not ours that's how our system works. e*trade. less for us, more for you. hey, yahoo! a little tepid, but that's a case of ali baba.

turkey raises the rates dramatically, you'll -- people will make you feel that turkey is our country in the next 24 hours. it's a spin cycle, people. i have traded right thousand turkey going to turry. we still we're two hours away from a state of the union address, where it's expected that president obama will emphasize income inequality, push for minimum wage hikes and jobless benefit extensions and more infrastructure spending. but my view, it's all wrong. none of this is going to spur growth like corporate tax reform, more energy fracking and approving the keystone pipeline. that's what will create lasting jobs. a rising tide lifts all boats, mr. president. >> and speaking of rising,