compelling. >> nike oversold. i am taking a shot on the long side using 70 on the stock. >> i'm melissa lee. thanks for a shot using 70 as stock. >> see you back here. meantime, "mad money" with jim cramer starts right now. my mission is simple -- to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends, but i want more days like today. my job is not only to entertain you but to educate you, so call me at 1-800-743-cnbc. on a terrific day for the averages, where the dow climbed 188 points, s&p gained 1.24% and

the nasdaq jumped 1.14%, it's worth remembering that companies can and do change their stripes. actually improving the business all of the time. sometimes the moves are revolutionary and sometimes they're evolutionary. today, we heard from a cavalcade of companies and the results are remarkably positive and they made you a ton of money. why don't we start with the most obvious one, green mountain coffee roasters. which after today should rename itself green mountain coke refrigerator. that's because last night coca-cola bought a 10% stake in the company and are going to partner with them to develop a cold soda maker, a keurig, yep, for soda. until last night green mountain had clearly peaked with slowing numbers. and the two high valuation. but bryan kehly, green mountain's chronically underestimated ceo saw the

weaknesses and thought big, partnering with coke to have a disruptive machine from the looks and the sound of it will be much easier to year and therefore better than soda stream. plus, coca-cola's internal distribution can blow out the product. in one fell swoop it became -- then american airlines a company that not long ago was bleeding red ink. now that it's merged with u.s. airways, you can see how the company has been transformed. that's why when i picked up the paper today, lead story in "usa today" 49,000 flights have been cancelled. i no longer fear for american even then on one time i should have been shorting it aggressively on the cancellations if i still ran a hedge fund. the airlines are a heck of a lot stronger, thanks to all that consolidation. hence the stock's conclusion on the 52-week high list not the low list as you would have expected at one time. then there's aol.

remember those guys? well, it had initially a positive, but then switched to negative earnings today. aol's reinvented itself, this time as a play on video and search. and meant to rival the traditional broadcasting cable companies. it's doing remarkable things as it throw blows out revenues. it's a big buy back. while it didn't put much money on buying the stock this year, i think it will be back in if the stock doesn't higher. this was a dial up noncontent cheap that's now capable of rivaling google on content at least. it has been transformed by the ceo tim armstrong. >> hallelujah ♪ >> how about facebook? think about it, 18 months ago facebook was a slowing desktop billboard company. with a product that simply

didn't transfer well to mobile. fast forward to today and it has the best interface for both advertisers and users. the worry that it's peaked is behind it, i see multiple years of growth, and we'll marvel at how inexpensive the stock was. one has to hope that twitter is able to reinvent itself too, so its users' growth can regain the luster of a year ago. it worked for facebook, it can work for twitter as i'll detail later in the show. i'm hopeful that management will be able to get that user engagement rolling again. of course some of the transitions take a long time. bob iger has worked hard to get content providers, pixar and now lucas film behind star wars and they have been able to create new movies like the pirates of the caribbean franchise or cars and now frozen. that later could be monetized across broadway stages to theme

parks. disney has been transformed into the business where it could be a regular hit maker. and i think that this quarter you saw the end to movies that aren't franchises and the beginning of multiyear rollouts of what are almost guaranteed to be hits. that's why bob iger is one of my bankable ceos in "get rich carefully." and we know the companies like marathon and oil have created tremendous oil and last night when i interviewed the ceo of marathon, i was shocked to learn how much they could do to bring out more value and i think it's a good example, and it refuses to stagnate. who knows how much royal could bring out and i still think that ox depp tall petroleum will do well. we know that lynn energy did, virtually overnight from a slow

growth natural growth company to the natural gas tail by the way, those mlps are going up. i don't think it's too late to buy lynn energy, my charitable trust is doing it. think of how strong martin marietta materials has been after the purchase of texas industries. they're soaring again today because of good numbers. how weak could the country be if the companies are doing so well? and both bankable ceos have repeatedly reinvented themselves with acquisitions. the apparel stocks have been a total bear because of worries about retail sales but today we got numbers from kohl's and ann taylor that weren't very attractive at all. yet, the stocks roared. so perhaps people are too negative about both. i think all companies with stagnant share prices should be thinking along the self-help lines and in order to create more value and give the market what it wants -- growth.

for example, i reiterate that if apple wants to give its stock a growth injection don't buy back stock. make a synergistic acquisition to the itunes business and that's to buy netflix. microsoft's new ceo needs to do something to advance social mobile cloud and connectivity. that means buying a company like aol. neither acquisition would be a strain for apple or microsoft. here's the bottom line this market wants growth. whether it comes from dividing a company into two pieces to bring out more focused businesses that can grow faster that under one roof or from reinvention with new products or from acquisitions that take out competitors and increase pricing power. when we get that growth, the stocks get bit up. when we don't, the stocks tend to sit out even on the day like today. it's a vital lesson for corporate america that far too few management seem to understand. but when they do figure it out, the rewards tend to happen rather quickly for those

opportunistic enough to take the chance. now i go to alex in new york. alex? >> caller: booyah, cramer. >> nice booyah on this, the best day of the year for the dow and the s&p. what's going on? >> caller: first of all, i have to make a birthday shout-out to my super stock bro, c moose. >> of course. >> caller: anyway, i bought american eagle fairly low, $13.04. should i sell short on? or the long haul -- >> retail is having a couple day's bounce. if you get the bounce you have to go. come on, man, we're going high quality. can you imagine you have a nordstrom's down at 57, 58, gap stores by the way, which obviously did not have that bad a quarter is now just reported some very good numbers. go a little higher quality. move up on the food chain. can we go to charlotte in missouri, please. >> caller: yes, i own act amine.

it went up today finally. will it continue? >> no, i was on that conference call, i have to tell you, it's up 10. when you see a stock up 10 buyers are coming into it. why? apple is not opening up the content delivery system to compete. don't forget, the backbone system is akam. so do and can change their stripes, all the market wants is growth. we see companies doing self-help, get bit up huge today. it's a vital lesson and we know andy defran teaches it. got to get busy living or dying. "mad money" will be right back. coming up, catching a break? from fitness to fresh air, some big brands in recreation. can this exposure be a strike for investors or will the concerns about the consumer

enough to sink the shares? cramer is making a splash with the ceo. plus, remember roth? whether you have got it or think you should start it, you probably got questions about the roth ira. tonight, cramer's laying out the strategy for how to succeed and offering some unexpected advice when he opens up his playbook. and later, looking for an investment to fall in love with? there are more than 4,000 companies trying to connect mr. and mrs. right and with valentine's day day around the corner, cramer's calling in a specialist for a closer look. all coming up on "mad money." >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something?

head to madmoney.cnbc.com.

after a fabulous session like today, it's hard to forget that we're in a bad moment. but we did bounce today. at times like this i need you to remember something that f. scott fitzgerald was right about, the rich are different not just because they have more money, but they keep spending it even when everyone else is hunkered down. consider brunswick corporation, a maker a play things for the rich, including motor yachts like my own beloved 17 foot boston whaler and fitness machines, got one of those of theirs, and bowling equipment. fully three-quarters of the company sales, although come from boats and boat engines which is why i made brunswick a member of my gatsby index. designed to measure the strength of the high end consumer. they reported at the worst possible moment, right at the start of the three-day period when the market got eviscerated. they earned 15 cents a share, two cents higher than expected

revenues, that rose 8.6% year over year. i think the guidance was conservative and the stock jumped from 2 bucks from 40 to $42. that's a pretty heinous day they reported. since then, brunswick has given up most of the move. now i first recommended this stock two years ago. since then it's given you a 97% return. lately though it's pulled back about six points from the highs. this could be the rare buying opportunity we need for a fabulous company? let's check in with dustan mccoy, the ceo of the brunswick corporation. good morning. how are you? >> thank you for having me. >> i have to tell you it's funny. you're synonymous with everything i love. i love to bowl. i have your life fitness workout machines in my place and i have a boston whaler and it's unbelievable. >> we love people like you. >> no, it is. i don't think of them as brunswick. i think of them as the individual companies. is it just you have so many different labels under the roof of brunswick.

do people know it's all you? >> actually they don't. any time i meet you, hey, you're the bowling or the billiards guys and people don't know we're in the boating or the fitness business. >> when i bought it, i looked at the consumer reports what was the best. what was unsinkable, it was you. i think a lot of your boat names people aren't familiar with. they know them as the best of breed. >> that's right. and actually we do that on purpose. because we want our brands to have their own identity in the marketplace. it's a very fragmented market. they need to compete well without having the brunswick name tagging along. we do a good job. >> you sure do. let me ask you, it was brought up on the conference call, but an interesting issue. the -- my generation, we can afford it. i have done well, when you do well, you get -- the harder thing for me to find is to find the slip to put the boat in. younger people aren't doing as well. the incomes aren't up. so much harder to find a job.

is there a problem here with just the age group and having the wealth to buy your products? >> actually not. we follow statistically what the age of boat buyers are. we did have it right at the recession, with people let's say 25 to 35, we began to notice the last two years that hasn't begun to pick up. we have seen a few more buyers over 65 but we have seen more in the 45 to 55 range. and here's a bunch of research we have done. we surveyed people in europe, canada, the united states and brazil. those are the biggest boating markets in the world. and the fundamentalal question is boating still going to be relevant? >> that's what i want to know. >> the answer is yes. we had two findings from that, both of which are good news for us. first, the people we surveyed this is in the 90th percentile all believe that boating is one of the great recreational activities in the world. >> it is. >> when you start there,

everything else becomes easy, right? then you have to get the product right, get the cost and the styling right. add features, et cetera. that's what we're working ochn. >> i'm one of the people. i'm one of the people. a great recreational thing. now, the numbers out of the united states, the numbers out of europe were incredibly strong. how do you explain -- >> this is in the fourth quarter. >> yes. in the fourth quarter. how do you explain europe being so strong? >> a couple of things. we brought a bunch of new models to the marketplace there and again in any product company, we really hit that market hard with a bunch of new models and great features. here in the u.s. a couple of things happened in the fourth quarter. the aluminum markets, let me put it this way. anything with an outboard on it, pontoon, salt water or fresh water fishing have been growing significantly. we wanted to get boats positioned in the dealer network as we come into the season so they could do well. and smaller fiberglass products

which is difficult to be, we had a bunch of new product coming so we wanted that in the dealer networks so we could get ready for the selling season and -- >> it all worked. >> we're confident to sell it at the retailers. >> the life fitness which is what i have is not a cheap machine. these are expensive machines, but your numbers are up big. is that clubs buying them or people having in-home gyms? >> no, we don't go after the consumer to any great extent. only about 10% of our sales are into the consumer segment. so we position ourselves to be high end, very high quality. >> right. >> to go into the club, hospitality, hotels, et cetera. and all the growth in the fourth quarter was led by clubs and in fact that was global, jim, not just the united states. >> okay. >> and hospitality. >> all right. where are we with bowling? where is bowling right now? again, i mean, you know, i'm pretty good. i'm not as great as i used to be. i just always find that bowling is something that when you have

kids that's what they want to do. >> sure. >> it's where my parties have been. we just like it. it is that generational? is that the new generational liking bowling as much? >> something very interesting is going on in bowling. so we're working hard to participate in it. bowling has been built around the league bowling. >> yes. i hated it because they have the good lanes. >> yeah. the league bowlers in general have begun to decline in numbers. >> okay. >> there's probably because it takes a lot of time, you have to make a commitment for a long period of time, et cetera. so what we had begun to notice there's a new class of bowling center that involves much more fun. good food, great customer service, big game rooms, et cetera. what we have been doing this year, we opened two pilots, two in the atlanta area, entirely new concept for us. the atlanta area's concepts have been open for six months, a home run.

chicago one we opened in october, got a little more work to do to prove the concept. but we're very relaxed now that we know what the centers of the future look like and that way we can formulate a plan around that. >> one last question. because brooklyn bowl is a big hot place where i live. >> sure. >> people who had their boats destroyed in sandy, they all got new boats, didn't they? >> not yet. >> no? >> not yet. they first need to take care of their home, then their car. then they collect their insurance money. and when we had all the hurricanes in 2005 on the southeast gulf coast, we saw those people begin to come back two, three, four, five years out. >> so that's still ahead for you. >> still ahead. >> great story. dustan mccoy, ceo of brunswick corporation, a great american company and a great american stock. stay with cramer. coming up -- time to take control of your future, cramerica. cramer's reimagining your roth

ira when he opens his play book. later, perfect harmony? when you're looking for love people do strange things like spending loads of cash. online dating has become a multibillion dollar industry. and to give you the outlook on where the money is headed this valentine's day, cramer's calling in a specialist. go off the take with eharmony just ahead. plus, the bird didn't fly today, so what do you do with twitter now? all coming up on "mad money."

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before investing. for a current prospectus visit www.etrade.com/mutualfunds. as i was reading through the fabulous hash tag get a plan questions on my twitter feed, i came across one that just screamed out to be answered tonight for cramer's playbook. that's the new personal finance segment where i help to educate you about financial literacy. the question comes from @real r robby cf -- by the way the fake robby did not ask this. 21 years old, where do i put the first $10,000 of my roth ira? this is essentially a question about how to get started. and i think it's very good one.

first of all, @real robby cf, you have horse sense for using a roth ira rather than a regular one. roth makes more sense for younger people and workers aren't making that much money. up like a regular ira where your contributions are tax deductible, you do pay on the contributions to the roth ira, but you're allowed to withdraw the money without paying taxes or penalties at any time. so you have more access to your cash than the traditional ira. ultimately with the roth ira, you get to invest for decades without paying dividend taxes or capital gains without the account. the difference is you pay your taxes at the beginning whereas with your regular one you start to pay when you start to withdraw when you're older. if you just started working and you're in a low tax bracket, a roth might make sems for you. same if you think you might need to withdraw a decent chunk of

change before you turn 59 1/2 the age where you can withdrawal without penalty free. thank goodness i'm 20 years ago -- okay, 20 days away. that's why i think this is one of the greatest savings vehicles out there. of course there's a hitch. you can only use a roth ira if you make less than $127,000 a year. if you're single. or $188,000 a year if you're married and filing jointly. so this is a terrific option for the 95%. while it would be nice if the really wealthy could take advantage of this too, a roth is designed for those not in the top tax bracket. by the way, please check out your money.cnbc.com. it's a pretty good resource to figure out how to manage the money. let's get at the real meat of robby's question. he's investing $10,000 because

there's a $5,500 per year contribution limit and he wants to know if he should buy individual stocks or a basic s&p 500 index fund. this is a real fundamental question that every single investor has to ask herself. regular viewers know where i come down on this. i think the optimal strategy is to own a diversified portfolio. five or ten individual stocks and keep track of everything you own, and i outline it pretty carefully in "get rich carefully." in my opinion, that's the most effective and efficient way to make money in the market. if you -- do the homework, keep track of everything you own, then you should be able to beat the performance of the s&p regularly. i know many of the viewers say this to me. if you can't keep up with the averages picking your own stocks lefts you side step much of the decline when we're in a bear market. which is very important. because making back money you have lost is much harder than getting started. because you've got less capital to work with.

however, as much as i like to advocate owning individual stocks, i recognize that it's not for everyone. a lot of people simply aren't cut out to manage their own stock portfolios and that's okay. managing your money is hard work, it's time-consuming. you have to read through the conference calls the 10-k filings, they can get boring if you're not a total stock junkie like myself. the annual report is the most fun things i read. i think the reward of a chance to beat the market is worth the effort, but let me put it like this. managing your open portfolio is like fly an airplane. you don't sit down in the pilot's chair unless you know you can stay attentive for the whole flight. just like a plane if you try to fly your own portfolio and then ignore all of your instruments, maybe take a nap. hmm, well things don't turn out. i don't want you to get burnt. so if you don't have the time or the inclination to do the homework necessary for managing

a portfolio of individual stocks, put your money on autopilot. what does that mean? index fund, actively managed mutual fund. the vast majority of cases, just buy a cheap index fund with low fees. that way you've got exposure to the stock market and over time your returns will mirror the gains from the s&p. although they will be slightly lower because even an index fund has some fees. the fact is that most of the time index funds will outperform actively managed mutual funds. the trouble with an actively managed fund is right off the bat you're paying much higher fees. so every year it's going to be that much harder to catch up to the index fund. that said there are some worthwhile mutual funds out there. it takes time and effort to find them. the best actively managed mutual funds act like an index fund with a brain. but really good mutual funds once they respect their investors will close off their funds to new money because after a certain point having more assets under management makes it much harder to put up stronger

numbers. in most cases i think an index fund makes much more sense. until you have $10,000 saved up like @real robby cf, you don't have the capital to invest in individual stocks and still be diversified. so i think you should stick to an index fund for diversification, until you hit that $10,000 threshold. here's the bottom line. you have got horse sense for using the roth ira when you're young and getting started. for new investors remember my rule. you can own a portfolio of the individual stocks as long as you have enough time to do the homework. but if that sounds like too much for you, just stick with the simple low cost s&p at 500 index fund rather than gambling on the actively managed mutual fund. keep those #get a plan questions coming to my twitter feed. can i go to mike in new jersey. >> caller: hey, jim, booyah. >> what's happening?

>> caller: not much, my friend. life lock had become a spec play and i was happy to see it on your show recently. a very high evaluation of 575 times earnings seemed off the charts for me. profits look stretched but i have a hunch here. what are your thoughts? >> you know what, i have been watching the stock. we first profiled it a long time ago and then we had the terrific ceo on. i have seen it really roar. if i get life lock i won't have a problem with say what happened with nordstrom's. remember it's a different function and while the commercial is very honest obviously, they tell you that, but i'm not going to disagree with you. it hit a 52-week high today. if people want to take a little off the table, no one ever got hurt taking a profit. let's go to celeste in connecticut, please. >> caller: hi, cramer. i know you can't tell us when spring is coming, but hope any you'll be able to tell me -- unfortunately. you could tell me about autozone. what a great day they had over 6%. you tell us to look at the best in breed, the store is crowded every single time you go near it.

did we miss an opportunity? >> no, i have been recommending this stock for years. this morning advanced auto parts reported a good number. as much as i like them, i think autozone is even better. stick with autozone. they have been buying back the stock, it's an incredible run. i'm proud while everyone else gave up on the stock, at 300, 400, 500 -- buy buy buy, i'm still there. james in texas. james? >> caller: booyah, cramer. >> yo-yo. >> caller: i started to listen you in eastern europe. i'm actually a subscriber. >> thank you. >> caller: and i have appreciated the news -- your information. you're always helping us little guys. >> thank you. >> caller: you told me last week that i needed to get out of phillip morris. i drug my feet. it's down to 77. do i hang in here or go ahead and sell? >> i don't like phillip morris. you're getting a little

bouncier. i think the regulatory regimes all over the world are really coming down. this is international, a lot of countries that are on the ropes are starting to tax this stuff. i don't want you in phillip morris. saving for a retirement can be overwhelming, so let me help. i suggest roth ira if you're young and just getting started. you know how i feel about owning individual stocks but if you can't do the homework, then s&p 500 index fund is fine. i need you to keep the tweets coming. #get a plan. i'm trying really hard to help you at home do this stuff right. stay with cramer. tomorrow, kick off the trading day with "squawk on the street." live from post 9 at the nyse. >> i'm calling an audible right now unlike my friend r. sherman underscore 25. >> it all starts at 9:00 a.m.

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>> announcer: lightning round is sponsored by td ameritrade. >> it is time. it is time for the lightning

round. on cramer, rapid fire calls -- you say the name of the stock. i don't know the calls or the name of the stock ahead of time. i tell you whether to buy or sell. when you hear this sound -- [ buzzer ] -- then the lightning round is over. are you ready, skee-daddy? time for the "lightning round." vicki in wisconsin, vicki? >> caller: hi, jim. thanks for all your help in making us understand the stocks. >> that's what i want. that's what i want and thank you for saying that. >> caller: i bought excel us is after you talked about it. how do you think it's doing now? >> i think it's a great defense company. get rid of the sequester it goes to 25. dean in new york? >> caller: hi, jim, long time, first time. i commend the work you do on making investing fun. your take on clne -- >> we haven't switched to natural gas as a surface fuel and the clock keeps ticking.

there's too many odds. i can't push that stock. may i go to mike in wisconsin. mike? >> caller: hey, jim, how you doing? >> real good, how about you, mike? >> caller: i'm doing all right. hey, i'm kind of new to the show. been watching a couple of weeks. i need to buy your book. i'm wondering about your thoughts on cal amp. >> that's a great sweet spot, i really like that area right now. i think you're in the sweet spot. let's go to andy in massachusetts. andy? >> caller: hey, jim. what do you think of the recent earnings announcement of general motors and the impact on ford? >> i'm going to be clear. i do believe that gm had better earnings than ford. i was upset this morning when people were so quick to say that gm's quarter wasn't that good. it was exactly what i was looking for. it wasn't better. but gm is a buy right here.

and that's why stephanie lincoln, my coportfolio manager of action alerts plus.com bought gm and so should you. marilyn in michigan? >> caller: booyah, jim. this is marilyn calling from michigan. how are you? >> good. >> caller: what happened to viva? >> people didn't like that quarter. i didn't mind the quarter. the software is a service for health care and i think it's terrific. by the way, speaking of health care, congratulations to mr. bush for afina health that delivered another terrific quarter. tim in texas? >> caller: thanks for taking my call. seaworld, can they continue with the 10% dividend and where do you see them going? >> i think it's fine. but esv, do we get back in, that yields six, their rates are coming down. that means that everyone is worried about the dividend.

understand i think the dividend is safe, but that group is in harm's way. that, ladies and gentlemen, is the conclusion of the lightning round. [ buzzer ] >> announcer: the lightning round is sponsored by td ameritrade. coming up, valentine's day is coming up. you've got the flowers, chocolate, jewelry. are you missing an investment in the $2 billion online dating world? we are going off the tape with eharmony. change in after-market trading. ♪ all the tech stocks with a market cap... of at least 50 billion... are up on the day. 12 low-volume stocks... breaking into 52-week highs. six upcoming earnings plays... that recently gapped up. [ male announcer ] now the world is your trading floor. get real-time market scanning wherever you are with the mobile trader app. from td ameritrade.

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with valentine's day only slightly more than a week away i think it's worth talking about one of the hottest businesses out there. online dating. listen to these figures. there are 54 million single adults in this country who aren't currently in a relationship. and within this group only 2.6 million pay for some kind of online dating service. but that number has been rising steadily. i bet it continues to grow as more and more young people who are more comfortable using the internet for just about everything start thinking about getting married. the biggest player here is isc interactive which owns match.com and ok cupid. but the one that gets the users the best matches with the lowest

divorce rate in the country is the industry's number two. and that's the privately held eharmony which is why we're going off the tape to take a look at how these guys do business. because like it of not, these online match making sites are the future. eharmony costs $59.95 per month or $19.99 if you sign up for a full year. they use a proprietary 29 dimensional compatibility test to match up the partners and now they're expanding into new markets. right now they're making a job matching service if they can connect people to jobs they will enjoy. last month, they launched eharmony plus, which can cost $5,000 a year and it includes a human matchmaker. i think this is intriguing with the big future which is why i'm thrill that neil clark warren, the clinical psychologist who

was the chairman and the ceo. welcome to "mad money." >> jim, thank you so much for having me on. >> well, i have to tell you, i'm thrilled because not only are you a great doctor, but you're a great business man. and the more i thought about eharmony and we're very excited to have you on, the more i realized you have harnessed, social, mobile, cloud and connectivity. your company is actually the modern day fantastic user of all this great technology. >> well, you know, we spent 40 years, jim, trying to figure out how a man and a woman or a man and a man or a woman and a woman go together in a way that will last a lifetime. and now that we have the technology to take this to the world, we're really excited. >> well, it would seem to me that when you're doing something that involves the kind -- the idea of a job, there's a lot of similarities. similarities between a corporation and a marriage. a lot of similarities between

someone can figure out what they want to do and these are harmonious. >> yes, that's astute of you to see that. 65% of the people who have a job in the united states today don't like that job. they'd like to have some other kind of a job. so we want to try to get them into a job where there's really harmony. in order to do that, we've got to make a good match. in order to make a good match we have to get companies to give us a lot more information about the job and the person they're going to report to. >> well, would that be analogous or in partnership say at least theoretically with lincoln, is it something like that? >> yeah, it's a little bit like that. but we go a lot deeper because we have a lot more psychologists working on the matching. and we try to understand, you know, the matching of people is an extremely complex enterprise. and we recognize from the very beginning that we had to have a lot of people do this who didn't

graduate necessarily from business schools. i mean, too many people make mistakes by hiring people who graduate from business schools and they just figure it that these people can make the business work. we try to come at it another way. we try to take people who really understand people who came up through the social sciences and really understand how to put two people together or a person together with a job so that person can feel really great about it. >> well, doctor, one of the things that we all grew up in nurturing homes, my mother said there's such a thing as chemistry. you have to find the right chemistry, but there is. you have identified the 29 data points of chemistry. >> well, we have -- we do. it's kind of an interesting way to put it. i never heard anyone put it that way. we have 29 dimensions on which match people and one of those dimensions is straight on chemistry. but i can tell you this. that you're much more likely to

have real chemistry between two people if their ambition is a lot the same. if they have similar values. if they intellect that's about the same. if they have sense of humor that's very much alike. we have 29 values. we only call one of them chemistry. but we call those other 28 probably do produce a lot of chemistry. >> all right, i know my friends at tcv were involved in your company. you had great venture capitalist, you left the company for a while and you came back. when i look at iac interactive, i don't want a lot of that, but i want to own match.com. we're not going to get a chance to own eharmony, are we? >> well, you know, that isn't fully decided yet. we have a wonderful board of people. and they want us to wait a little while to make that determination. let me say this. as for me, this whole enterprise

is a very sacred enterprise because you're putting people together with the person they'll be with all their lives. you're helping them get to know themselves better. i wouldn't sell this company myself. but i -- while i open a fairly good piece of the company there are other people who want parts of it and down the line, you know, who knows what -- we haven't ruled anything out. >> got it. well, look, dr. clark, you have built an amazing business and helped a lot of people's lives. thank you so much for coming on "mad money." >> thank you, jim. >> all right, we'd like to go off the tape with new and different ideas. we got one for valentine's day. that's dr. neil clark, neil clark warren, and i wish he'd let us own a share. stay with cramer.

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responsibility. what's your policy? on the one hand, there's yelp a company that delivered accelerated revenue growth with expenses going down and those sales are flying through the roof. on the other hand, there's twitter. a company that measures itself by one big metric -- monthly average users. and it seems to be attracting fewer and fewer new ones. that's why yelp soared nearly 19% today. and isn't by any means done going higher, while twitter plummeted 24% and might be headed still lower if it doesn't do something quicker to entice new user tos the platform. both companies have articulated

what matters and one overpromised and underdelivered and the other overglifed. more and more people were coming to the platform and therefore the advertisers were growing happier. twitter had a huge ipo branding event that i thought would have caused even more people to clamor to be users. but it didn't happen at anywhere near the pace i or the analysts now in a race to downgrade thought was in the cards. instead, for whatever reason, believe me there was no clear one on the call, there seems to be a more finite number of users than we thought. the numbers actually made me think at one point that twitter might be more of a craze than a consistent business and that the company wisely came public when it did before engagement obviously went cold. i don't want to believe that, but i like the plat form so much. but i wish i had been more wise to management when it was promoting its stock for the ipo. i wish i had been smarter about it. management correctly pointed out

advertisers seem happy, but without fast growth twitter will lose its cult status. and become just another stock valued like any other stock. if you did that and you gave it a multiple on future earnings like say facebook, you come up with a $20 price target. well below where twitter trades now. don't laugh, i can arrive at $100 price for facebook and that's entirely doable. on the other hand, yelp they told us to measure success by advertisers who re-up once the programs have run their course. by both standards yelp reported outstanding numbers with 72% year over year revenue growth, up from 65% last quarter. local ad revenue grew 71% and gross margins are sensational. it's all user content. for free. you're getting accelerating revenue growth with the domestic international model. hard to match from any company, harnessing the social, mobile, cloud and connectively trends

that i write about in "get rich carefully." yelp is the local version of google and the yellow pages and it's paying off huge. yelp may have too much business to handle. i can see it going from 89 and change to $100. i'm sure glad we stuck with it during the dip into the low 60s when we met the ceo at dream force, the festival of all things cloud, run by sales force.com, which hit an all time high today. yelp has no fence for revenues in sight. if i were apple, if i were microsoft, i would buy them. twitter on the other hand while loved by me at jim cramer and so many other users has a $30 billion market cap. it must now grow into that market cap. i don't think that -- look, that's possible. definitely possible. because twitter is what's happening now as opposed to facebook which is a memory book.

but the engagements has to be made easier for it to get back on the growth path needed to take the stock back to where it was a short time ago. stick with cramer. when you order the works you want everything. an expert ford technician knows your car's health depends on a full, complete checkup. the works. because when it comes to feeling safe behind the wheel, going the distance and saving at the pump you want it all. get our multi-point inspection with a a synthetic blend oil change, tire rotation, brake inspection and more for $29.95 or less. get a complete vehicle checkup. only at your ford dealer.

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the valuation of twitter. i think we'll get it together. but it's a reminder of how much more facebook and google are worth. there's always a bull market somewhere right here on "mad money," i'm jim cramer, i will see you tomorrow. tomorrow! wall street takes a break from the gloom and stocks surge today on positive economic news it was the best day of the year for the dow and s&p 500. now all eyes are on tomorrow's big jobs report. we'll have a full preview. obamacare is still a bloom me wet blanket for the economy. 2.5 million jobs expected to be lost. a possible work and poverty trap. and then state governments are pushing back. and an all-out war on work. i will say this, in all honesty, poverty traps where it doesn't pay to work have sprung up all over the budget and, frankly,