>> there he goes! >> give us a final trade, josh, while you're at it. >> i want to stay out of lionsgate. >> steph, a final trade? >> discover financial long. >> doc? >> lftk. >> that's all for us. "power" starts right now. >> announcer: halftime's over. the second half your trading day begins now. >> and "power lunch" starts right now. spring started a couple of minutes ago. it's here, finally! did the markets get fed chair janet yellin's message wrong yesterday? ron insana thinks the answer to that question is yes and his argument is one minute away. as stocks recover somewhat today, what should your next move be? did you reallocated? should you look to the bond market? what should you do. and what does all of this mean for mortgage rates and the housing market? should 5% be the number that breaks the camel's back? or might it be even lower than

that. plus, a developing story involving the search for that mystery airliner, malaysia airlines flight 370. some authorities believe they may have found the debris field, but the reports are really contradictory. sue, down to you at the nyse. >> it's a big here down at the nyse. stocks rebounding after a big sell-off yesterday. the dow right now is up 121 points. the s&p 500 is up almost 12. the nasdaq, as you can see, is in the green as well by almost half a percent. transports are down a little bit in today's trading session, about a tenth of a percent. and the mighty ten-year note, what's the yield? 2.777%. so did the market get fed chair yellin's message wrong yesterday, when they sold the market down so hard yesterday afternoon? cnbc contributor ron insana any thinks they did. and senior economics correspondent steve liesman is with us as well. so, ron, you really think that the market misinterpreted or perhaps focused too strongly on that six-month phrase that miss

yellin used? >> yeah, and i think she may have been a little too literal in that description of when rates start going up. so i think as the fed switches to a more qualitative assessment of the economy, which will include more factors than just the strict unemployment rate and a single inflation rate, miss yellin in yesterday's q&a, and steve has some great questions, by the way, point out they'll look at the regular unemployment rate, broad rates of unemployment, labor rates, financial market stability, overseas drag, and fiscal drag as some of the contributing factors that will guide interest rate policy going forward. so i think it's too early to assume that the fed is going to move in linear fashion, and once they stop tapering, if, indeed, there's no pause in the taper itself, that they'll, within six months, raise to raising rates. i don't think that was the case at all, she may have been a little bit, too, i think, specific in her description, and that's what got the market, i think, a little bit confused here. >> do you think that's the case,

steve? too much transparency, perhaps? >> you know, i think she may have made a gap, my personal opinion. i don't think she wanted to say it quite that way. and i think we would not be having this conversation if she added the words, at least, or said six to nine months. if you listen to what she said afterwards, she did provide qui quite a lot of hedging, as much hedging you'd find in the garden of a british mansion, you know, on the back end of that. she said, it depends on the situation at the time and all that other stuff. i think you can arrive at it the way ron did, which is a detailed analysis. and also if you take a step back and think, did janet yellin really mean to accelerate my sense of when the fed rates hike yesterday? my sense would be no? >> so we're at 2.777% on the ten-year. >> i think the fact they stopped going up immediately yesterday at 2.78 and haven't gone higher than that. the stock market's turned around now. precious metals and coppers are

continuing to sink oils a little bit lower. so commodities could be sending us a signal of weak economic activity overseas. china's probably far weaker than we think. and i think that is one of the factors that can also play into what the fed's doing. i think rates, short-term interest rates, stay down until at least the middle of 2015. i was very struck by one of the comments miss yellin made, saying that the fed doesn't expect to see full employment until the end of 2016. doesn't expect to see the inflation accelerating past the target until about then, which would imply that there's no reason for the fed to move prematurely, unless things change dramatically. unless we see dramatic strength >> sue, if i could just add to that. >> yeah? >> there's some thinking out there, which comes from guys like larry summers that long-term, and this is sort of along the license of the lre and new normal idea, growth is lower here in the united states for the long-term, and thereby interest rates are lower as well. i don't know that yellin has specifically bought into that, but there was one line in the

statement which said, even when rates return to normal, when the economy returns to normal, rates are going to be below what we believe to be normal in that period. that suggests to me that she may be in line with that kind of thinking. and that may mean, you know, sort of answering ron's question, or the reason for ron's answer is that lower long-term rates may be what's in the cards for the united states. >> all right. gentleman, thank you so much. great to see you, ron. all right, let's get the trading action here. bob pisani is here at post nine on the floor of the nyse. what they took away yesterday, they're giving back today. >> we are getting rallies, though, a two-day rally in two very, very big groups in the s&p 500. i want to point out, banks and even tech names. these are big moves. and it's not just the big names. regional names are moving along like zions. i get this, higher rates, even though a flattening of the yield curve isn't going to help banks, they're plain higher rates.

and it's tech i want to show you, and i mean old, old-school tech. look at these names in the last few days. seagate, applied materials and i have dozens of examples to show you, not just these names here. there's a lot of speculation about why this rally has been happening in the tech names in the last couple of days. first is, tech is much more growthy. you get a higher multiple when you get a rising interest rate environment. the other point is, a lot of the super growth names people have played might be played out. i mean, work day, software, with all the new tech names might be played out. finally, i don't think it's an accident that tech and financials are the two largest groups in the s&p 500, and that's where things go. people play the indexes. if you look at the spyder, the etf, that gets huge amounts of trading activity every day, 125 million shares trade in the spy. and when you get those two people going in and buying the spyder heavy, those two groups would naturally move up. finally, sue, we're getting predictable knee-jerk reactions in interest rate-sensitive groups. look what's going on in the last

couple of days in the reits, really since yesterday, in general growth, equity residential, kimco, all down on the week. so a couple of knee-jerk reactions and one very interesting reaction in the old tech names. >> thank you, bob pisani, appreciate it. see you a little bit later in the show. so playing off yellin and the fed, how should investors allocate their money right now based on where rates are heading? advice from christina hooper at allianz global investors, and jonathan lewis at samson capital join me both here at post nine. good to see you both. >> great to see you. >> i saw you nodding your head when i mentioned that six-month phrase from miss yellin. people started to trade based on that and you don't think that was the right sporesponse, real? >> no, there was clearly an overreaction to chair yellin's comments, although we can't be dismissive of it, because it actually can move markets. think about taper tantrum last year. >> right. >> so having said that, we do think there was an overreaction, that investors need to recognize

we remain in a financially investive environment. >> so yonathan, where do you make money, if rates, and i know you think there are opportunities on the yield curve, where do you make money if the rate environment is going to play out as kristina suggested? and do you agree? >> i agree, and let's note that bond traders are programmed to sell bonds when they're worried about the fed tightening. that's what they did yesterday. it was an overreaction, particularly in short maturities. fascinating to look at the three-year note, which yields 90 basis points. back in december, it was around 50 basis points. just a couple of weeks ago, or days, rather, it was 75 basis points. yielding 90 basis points is an immense premium over a feds funds that's not moving. so what does that mean? there's lots of investors sitting on lots of cash on the sidelines earning 0.0, essentially. and there are not a lot of scenarios that would allow them to lose money in a three-year note, if they have a one-year holding period. so in all likelihood, those

investors who are sitting on cash would be well advised to take some of their money, move into short securities. the fed's not tighting anytime soon with the sort of economic numbers we've had or the really low inflation, and that's a good place to be. >> kristina, a lot of people might view what the fed chair said yesterday as an opportunity to reallocate or rebalance their portfolios. i would assume that you don't think that's such a good thing to do? >> we don't think that, because we think investors need to have a longtime horizon and they need to have significant amount of exposure to risk assets, but don't use this as a trigger to do that. systemically, move into risk assets if you don't have enough exposure there. we're also positive on spread product. >> what does that mean, for those who don't know? >> so high-yield, convertible bonds are areas where, especially short-term high-yield are areas where investors can benefit right now. in addition to having a very significant exposure to stocks. five years into this bull market, and we still don't see

real investor commitment to stocks. >> absolutely. that's true. that's a big problem for those who have a long-term time horizon. thank you both for the suggestions. we appreciate it very much. >> thank you. up to ec for dominick tew and the market flash. >> shares of regional banks like coamericas, zions are leading the way higher. regional banks are trading at multi-year highs. now even lending giants like wells fargo, the banking giant, set a fresh record high in trading today. remember, later this afternoon, we get results from the latest rounds of bank stress tests, so you'll want to stay tuned, tyler, for that. back over to you. are >> dominick chu, thank you. new fed chair yellin's comments yesterday are not only rattling stocks, they also pushed mortgage rates a little bit higher. cnbc contributor elon mouy is

here with diana olick. diane, let me begin by asking what your sources in the world of mortgages are telling you today about rising interest rates potentially and how high they might go how soon. >> reporter: well, quite simply, tyler, they're telling me that mortgage rates moved up pretty dramatically yesterday after fed chairman yellin's comments. specifically, they were somewhere around the 4.53%, moving up to now around 4.5%. so i asked at mortgage news daily, matthew graham, the guru there, i said, how high do you think they could go in six months if the fed does raise rates. and he said we could see anywhere up to 5.25%. take a look at where we were. a year ago, we were down at the 3.5% range, and you talk about people being on the fence about buying a home, well, they have very short memories about the fact that 4.5%, even 5.5% might still be historically low, because all they remember is the 3.5% from last year. what does that really mean in cost to you? well, if you move from 4.5% to 5.25% on the 30-year fixed, on a

$200,000 loan, you're talking about 90 bucks a month. but, what you're not factoring in there are the up-front costs that are going to get you that low rate. that is, the banks are going to charge you a certain amount to give you 4.5 or 4.25, and those costs have to be factored in to those up-front payments. when we talk about the higher-priced homes and people buying homes at $750,000, maybe those costs don't matter so much, because they're buying down those interest rates, but to those first-time home buyers that are so necessary to get this housing market going, they're looking to save every penny. a lot of them aren't able to get those lowest rates, because they can't pay those up-front costs. not to mention, if they're going for an fha loan, that has the lower down payments, they're looking at higher premiums and they're looking at higher up-front costs on fha. so no matter how you slice it, the experts tell me, mortgage rates are going up. it's just a question of what the market can bear. tyler? >> diana, thank you very much. elon, react to what diana just said. maybe at the high end, as high

as 5, 5.25%. but i certainly heard chair yellin yesterday, and you were in the room, in response to steve liesman's question, say that if and when she raises interest rates or the fed does, the glide slope is going to be very, very gradual and presumably, very, very slow. >> well, there's a difference between zero percent interest rates and low interest rates. and i think that's part of the distinction that the fed is now trying to make. that even if they raise rates, they will still remain low, by historical standards, for a long period of time. i think one of the big questions for the fed going forward is how much might does it affect the mortgage markets impact their decisions about when to actually choose that moment of liftoff? you saw it last year, when we saw a similar situation happen, when the back of an interest rates and higher interest rates was a big consideration for the fed, when they decided when the appropriate time might be to start the scaledown of qe.

now it seems like higher mortgage rates may not be enough of a reason for them to pause the taper, unless they rise to 5.25% very, very quickly. but it might be one of the factors that they consider, as they decide the moment of liftoff. >> ylan, thank you very much for that. diana, stay around for a moment, i know you want to get a question or two to our next guest. we'll bring in bunlg husky, the president and ceo of coldwell banker real estate. mr. husky, welcome back. good to have you with us. >> delighted to be back. >> well, we're delighted to have you. so is there a point on the interest rate or mortgage rate curve where the housing market, broadly, really starts to feel it? >> well, there's a correlation that i think was noted before. any expectation in terms of increase in interest rates are going to be moderate over the long-term, so i don't think there's going to be anything in the scale that would ultimately

serve to depress activity overall in a measurable way. >> diana? >> well, mr. huskey, i would like to know, the realtors were pointing less at the mortgage rates and less at the weather and more about affordability. that is home prices going up much faster than income and job growth. where do you see affordability going in the housing market, because sales are slow, but prices continue to go up. >> sure. the prices are continuing to go up, but obviously, if you look at it, it's much more on a regional basis. and it's largely a function of inventory levels. and we look at it very favorably, in the sense that it's an evidence of the fact that demand is outstripping supply. so the underlying demand is actually there. prices have gone up, but it's a function of not only kind of a return to maybe a proper valuation of homes, but clearly it is also a function of business mix, in the sense that we have less distressed assets entering the market. so the medium prices are heading

upwards. there's every indication, though, that prices are beginning to trim off, which is what we would generally see. and in other markets such as, let's say, the southern region, versus the western region, we're finding that prices are beginning to trend, so affordability is still at the high level, and we anticipate there'll be less pressure going forward. >> budge, thanks for being with us. appreciate you coming by. diana, great to see you too. sue? >> all right, ty. what i have here is what the network of nbc call a hot note. it's from nbc news pentagon correspondent jim miklaszewski, saying senior u.s. military officials are saying that thousands of russian troops have staged on the ukrainian border, as president obama sanctions more russians. that's all coming up next. plus, phil and the mystery of malaysia airlines flight 370. phil, maybe we're getting a little break? >> i think that we're getting close, sue. but it's still unconfirmed reports out of australia, as they look at fields of debris,

perhaps two pieces of debris from that malaysian flight. we'll show you what they're looking at when "power lunch" returns. " returns. in a world that's changing faster than ever, we believe outshining the competition tomorrow quires challenging your business inside and out today. at cognizant, we help forward-looking companies run better and run different - to give your customers every reason to keep looking for you. so if you're ready to see opportunities and see them through, we say: let's get to work. because the future belongs to those who challenge the present.

welcome back to "power lunch." the strong run of shares of first solar continues again today. the stock is working on its fifth straight day of gains. it's up nearly 5% today, leaving almost all of s&p 500 companies being helped along by a boost in target prices by analysts over

at baird. they're citing better expected plans for efficiency and cost reductions among other things. first solar had their annual analyst day yesterday, shares closed up yesterday again by 20%. so, sue, a very strong run for first solar. back to you. >> no kidding. thanks, dom. well, the white house issues new sanctions against certain russians and russia is retaliating. the big russian etf up today and up more than 8% in a week, but eamon javers has more on this new fight with russia, live from washington. the rhetoric is heating up. >> yeah, that's right, sue. the president of the united states saying today that the u.s. is going to sanction an additional 20 russians, most of those are russian government officials, but four of them are folks that the u.s. side is calling cronies of putin, putin's inner circle. also, designating a bank, bank rusia, as part of this overall

sanctions effort here by the united states. the president saying today that the u.s. stands ready to extend those sanctions even further, perhaps by designating certain sectors of the russian economy, perhaps, finance, metals, mining, that sort of thing. that's a step they haven't taken yet, but they say they are prepared to take that step. nevertheless, the president saying today, we're not past the point for a diplomatic solution. take a listen. >> diplomacy between the united states and russia continues. we've emphasized that russia still has a different path available, one that de-escalates the situation and one that involves russia pursuing a diplomatic solution with the government in kiev, with the support of the international community. >> and, sue, to give you a sense of the sort of tit for tat nature of this thing, right after the president made his announcement, we saw an announcement from the russian side, saying they are sanctioning specific american officials, considering those both inside the white house,

members of the u.s. senate, and others as part of a sanctions regime that they are putting in place. a lot of folks here in washington laughing that off right now, but you get a sense here that there's a very delicate dance being done here in terms of international economics and finance, sue. >> all right, eamonn. thank you very much. we'll pick it up now and talk more about new developments in that race to find malaysian airlines flight 370 and the people aboard that went missing the 12 days ago. now authorities think they may, may have found a debris field. phil lebeau tracking the very latest in the investigation. hi, phil. >> hey, tyler. we're a couple of hours away from daybreak in australia. and when the sun comes up, if the weather is clear, that's when search planes will head to an area that is southwest of perth, australia, actually about 1,700 miles south-southwest. that's the line coming from the side. the two lines coming from the top, the reason those two lines are there, that is, when you take the pings that were coming

from malaysia air 370 and extrapolate based on the speed and altitude of the plane, where it is likely that the plane may have gone down in the water, that's it. and that's the search area. so that's where they're looking right now. now, search teams, we should point out yesterday afternoon, they were looking in that area, didn't have a lot of time to fly over it, but when they did, they found nothing. however, we should point out that their search, and you're looking at some video from some of the past search video over the water. it's been hampered because of poor visibility, low cloud cover, as well as rain in that area. and here's the reason they're searching that area. satellite photos spotted two large objects in the south indian ocean. the one on the right is expected to be about 79 feet long. at least, that's the expectation from the experts that have looked at the image on satellite. and australian authorities say, this is a credible lead. >> this is a lead. it is probably the best lead we have right now.

but we need to get there, find them, see them, assess them, to know whether it's really meaningful or not. >> one more time, let's give you some perspective on the area they are searching, relative to australia. and that looks like a little dot there, tyler. it is actually a huge, huge area. so they are still looking for a needle in a haystack. this is a promising lead, but we're a long ways from saying that they have found true evidence of malaysia air flight 370. tyler? >> all right, phil. we'll be awaiting any further word. thanks very much. let's move on to google now. the co-founder there, larry page, says he'd rather leave his money to capitalist elon musk than give it to charity. is that a better way to change the world? he thinks so. plus, crime and punishment. a vacation time share dream turns into a nightmare. andrea day on the case. >> a massive telemarketing scheme finally busted. prosecutors say they ripped off more than $30 million from victims in every state.

that's all coming up, right here on "power lunch." new new york, we don't back down. we only know one direction: up so we're up early. up late. thinking up game-changing ideas, like this: dozens of tax free zones across new york state. move here. expand here. or start a new business here... and pay no taxes for 10 years. with new jobs, new opportunities and a new tax free plan. there's only one way for your business to go. up. find out if your business can qualify at start-upny.com

(music) defiance is in our bones. defiance never grows old. citracal maximum. calcium citrate plus d. highly soluble, easily absorbed. welcome back to "power lunch." shares of herman miller up strongly, that's after the office furniture designer and manufacturer reported profits that were in line with analyst estimates, but new orders rose 21% during the period. profit margins did expand. the company also forecasts current quarter profits that were better than expectations. ceo brian walker citing improving business from the u.s.

federal government and key markets in other parts of the world. tyler, back over to you. >> dominick, thank you. they were supposed to be dream vacations, but they quickly turned into time share nightmares for thousands. andrea day has the story. >> we're talking about one of the biggest telemarketing schemes around. at least 22,000 victims were bilked out of their hard-earned cash. the victims, coming from every state, each canadian province, even puerto rico. now, listen to how the scammers pulled it off. meet the liars and cheaters behind a massive telemarketing scheme. >> it's impossible to work there. >> stunning confessions from the company kingpin down to new recruits. >> he told me that as long as i could lie, cheat, and steal that i would be successful. >> reporter: a $30 million scheme built on fraud and deceit. >> the job was to scam people of money. >> reporter: the victims, time-share owners who once bought into a vacation dream. now desperate to sell.

>> their response would be, no, i don't want to buy anymore weeks. i want to get rid of this damn thing. >> reporter: but according to investigators, not a single time-share unit was ever sold. federal prosecutors are still working the case, but say it began when this woman, jennifer kerr, started a telemarketing business with her boyfriend, called universal marketing solutions. when he died from an apparent drug overdose, kirk took over and changed the name to creative vacation solutions, or cvs. >> this is an outfit that grew from four employees, basically, to nearly 300, with nine locations across florida. >> reporter: cvs produced this commercial, trying to lawyer in victims. >> there are many companies like outs there, but not many do what we do. >> reporter: the company even hired doug luellen to be in a spot. you might remember him from "the people's court." and investigators said when it came to finding employees -- >> they actually recruited recovering addicts. they knew from experience that

drug addicts are the best liars in this business. >> reporter: here's how the scam worked. employees known as openers would cold call time-share owners from a black market list. investigators say most owners jumped at the chance to sell. that's when another worker, or closer, would take over the call. >> the sole objective of the closer was to get your credit card number. >> reporter: workers read from scripts, filled with high-pressure sales techniques and customers took the bait. even agreeing to pay a fee up-front. around $2,000 for so-called closing expenses. just listen to this recorded phone call. in it, a closer pressures an elderly woman to pay the fee. >> now, listen, if you get the documents and there's something you don't like, you tell me i cancel them, you're not charged a penny. believe me, i don't do that. our company is very reputable. >> reporter: investigators said most owners said a closing would take within 60 to 90 days. and according to their commercial, it did. >> i received a check for the full price of my time share.

i was ecstatic. >> reporter: but prosecutors say these customers were really just customer employees. the reality was, closing dates came and went. >> they all used the same days and stall tactics to avoid the credit card charge theft. >> reporter: cvs handled owners who called in to complain. >> we kept the lie going by stating that the buyer backed out, they got a new offer on the property, it would take another 30 to 60 days. >> reporter: but as complaints against cvs escalated, kirk was forced to shut down the operation. >> from the opener to the customer service, to the person who knew the contract, there was never a buyer. everybody was happy because they were making hundre ining money. >> reporter: so far, 36 telemarketers have been convicted in the fraud and jennifer kirk is now serving 16 years behind bars. you can check out this story and much more from crime & punishment online at

investigationsinc.cnbc.com. back to you. >> thank you very much. all right, let's take a look at the metals markets. and the copper market is one we want to point out. we've been pointing that out all week to you. the idea that china is weakening or perhaps the numbers are weaker than we think they are has driven that down almost 1.75% and silver is down better than 2% on the trading session. interestingly enough, a bounce in palladium, which had been under pressure because of those tensions between the u.s. and russia. two big ipo movers on the nasdaq today. seema mody is there and she's got them for us. hi, seema. >> that's right. the ipo craze continues. two biotech ipos, in fact, at the nasdaq. one develops treatments for severe burns and wounds. the stock up about 21% in today's trade. credit suisse, bmo, and jeffries acted on this deal. the next is akeefeya therapeutics, another biotech. a strong listing up 36%.

speaking of newly listed companies, xone went public last year. shares selling off after it reported its surprise quarterly loss. now, in response, 3-d printing stocks have been getting hit. analysts also worried about heightened competition from the likes of hp. hp at the company's annual meeting yesterday said it declined to enter the 3-d printing market. now, broad-based gains for act mai, seagate, netflix. now, technology does historically outperform in a rising rate environment. traders keeping that in mind after what yellin said yesterday. sue? >> perfect segment. let's see what the bond market traders down there at the epicenter of the rate debate think about what's going on today. ricky? over to you. >> they think a lot different than anything i've read in any of the newspapers, i'll tell you that. 30 years are unchanged for the last 24 hours. which takes you before the fed's

statement. let's look at where the real issue is committed. let's look at charts, two-day charts of tens, fives, and threes, okay? and the reason it's important is, this has been all about the short end. now, if you're talking mortgages, we've been talking all day, it really isn't about your fixed rate mortgage. what may be affected is your adjustable rate mortgage. now, if you look at a longer term march 7th chart, here's why it didn't have anything to do with yellin. we closed at higher yield than we're at now on the tens, on the seventh. we traded higher enter day than we are now on the seven. and the last chart, this one you really want to print out, this is dollar versus chinese currency. a one-year plus week on the chinese end of that trade. tyler, back to you. >> rick, thank you very much. no question coal is controversial. but what's the real truth about the fire that powers nearly half of our nation's energy needs? scott cohn live at spring creek coal mine in montana.

hi, scott. >> reporter: hi, tyler. rick and jackie, we're both talking about markets that involve supply and demand. no different here. we've been marveling at everything that goes into the supply here. they've got that down. the question is, the demand. we're going to take you inside both when pow"power lunch" continues. tyler? >> it is also powerhouse thursday. so where are we heading? here's some clues. about 90% of this city's energy produced by hydropower. it's home to the oldest operating u.s. farmer's market. and here's the big hint, it is the home to nordstrom's. can you name the city? we'll take you there, shortly. t. ameriprise asked people a simple question: in retirement, will you outlive your money? uhhh. no, that can't happen. that's the thing, you don't know how long it has to last. everyone has retirement questions. so ameriprise created the exclusive.. confident retirement approach.

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can i watch it in butterfly valley? sure. can i watch it in glimmering lake? yep. here, too. what about the dark castle? you call that defense?! come on! [ female announcer ] watch live tv anywhere. the x1 entertainment operating system, only from xfinity. welcome back to "power lunch." we got breaking news on the sovereign credit ratings front. standard & poor's has revised their outlook on the russian federation to negative. it was a stable outlook before, now it's negative. they say because of heightened geopolitical risk and the prospect of u.s. and eu sanctions following russia's incorporation of crimea, it could reduce the flow of investment triggering capital outflows and it's worth noting that the foreign currency rating

from s&p is bbb, and it's a bbb plus for the local currency ratings for russia. those are on the lower end already, sue, of the investment grade scale. so, again, a ratings revision in terms of the outlook from negative to stable for the russian federation. sue, over to you. >> dom, thank you. we'll watch the russian etf as well and see if it responds. meantime, there is the coal index. coal, not a fan favorite. that etf down 63% in three years. but, will coal clean up its act? our senior correspondent, scott cohn, is live on the montana/wyoming border in the spring creek coal mine. and earlier this morning, he really was in the spring creek coal mine. scott, over to you. >> and we still are, sue. this is known as surface mining, but really, what goes on is well below the surface. so i want to give you a sense of how this works. over there, those giant machines, and trust me, those are giant machines, are we moving the rock and the dirt,

what's known as overburden. they have to get down about 200 feet to get to the seam of coal below. and once they do that, then the way is clear for this big thing over there. that contraption is known as a drag line. and it's essentially scrapes away the rest of it, so they can actually get to the coal seam, which is about 80 feet deep. that coal is very much in demand, so that's the supply part of it. but what about that demand? well, the biggest obstacle of demand, they say, is regulation. the dry fork power station in gillette, wyoming, is practically brand-new. it cost around $1.3 billion, roughly a quarter of that to protect the environment. this plant is state of the art. it uses a fraction of the water of the traditional power plant and all that's recycled. it has the latest scrubbing technology, and you can see, it's spotless. >> reporter: this, the industry says, is clean coal in action. but the obama administration says, have been plants like this

are contributing to climate change. the epa has proposed carbon cutting rules for new plants, that are so strict, dry fork would not qualify. a draft rule for existing plants is due out in june, and manager tom stalka is nervous. >> if that rule would be at the same level as for new sources or new power plants, we couldn't do it. >> so this facility would be obsolete? >> yeah. >> it's three years old. >> he says dry fork should be a shining example. >> if we do it right, it can be done and it can be environmentally friendly at the same time. >> reporter: but even here in coal country, environmental groups say the mines are depleting the ground water and not doing enough to restore the land when they're through. >> our organization, you know, being based here in wyoming, just wants to make sure that coal companies and our land owners are able to coexist and be able to be good neighbors to

each other. >> proud creek energy says they are very respectful of the environment. we've seen them reclaim the land. it looks almost as good as new. and they say that they are doing a good job of that. nonetheless, the demand side of at the power plants is big issue and a big growth area for domestic coal in the u.s. now, because of that, is overseas. tyler? >> all right, scott. fascinating stuff. scott cohn, reporting for us. well, just months after completing their 14,000 square-foot los angeles home, football star tom brady and his supermodel wife, giselle bunchen, have put it up for sale. football flippers. our wealth editor, robert frank, is following this possible activity. why are they doing it? >> well, this is kind of the ultimate real estate head think. tom and giselle just finished their mansion estate in brentwood. it's a country french chateau with five bedrooms, 14 baths, of course a gym and a moat-like

water feature. giselle explained, i like soim publicity and coziness. now they're looking to list it for $50 million. the brokerage won't comment on why, but the couple is basically moving back east to new properties in boston and new york. in brookeline, the couple is building a 14,300 square feet mansion, so bigger with five bedrooms, a spa, pool, library, and of course, a yoga studio. reports say that more than 100 people are currently employed working on that home. and then they bought a three-bedroom in manhattan for $14 million. that's downtown. the same building where rupert murdoch bought his penthouse for $43 million. the tax rate, of course, much better in boston than in california. california, they're paying over 12%, boston, their going to be paying around 5%. so better tax deal as well. >> does he want to focus on his next season in boston? >> that's the idea. he's all in for next year. >> all in for next year. >> are they going to flip the house in brentwood to peyton

manning, maybe? give him a call. >> a good idea. z >> suggest that. >> i will. >> i was going to promo the powerhouse, but i think we just did. can you guess where we're going for the powerhouse? one, it's the site of the 1962 world's fair, the birthplace of jimi hendrix, and retailers are banned from giving out single-use plastic shopping bags. can you name the city? the answer up when "power lunch" returns. the dow is up 106 points. we're back in a moment. in a mo. not just a start up. an upstart. gotta get going. gotta be good. good? good. growth is the goal. how do we do that? i talked to ups. they'll help us out. new technology. smart advice. we focus on the business and they take care of the logistics. ups? good going. we get good. that's great. great. great. great. great. great. great. great. great. (all) great! i love logistics.

powerhouse time. we're going to seattle, washington, to explore the maple leaf green, green lake area of the city. robert mcdonald, a broker with lake and company real estate. robert, welcome. let's get an overview of the market oyster if february, the median sale price, $427,000, that's up 13% year over year. just two months or so of inventory on the market.

there were 1,040 total active listings, 859 pending sales. let's go first to our starter house, it is in maple leaf, listed at $337. it sold above that at $345. taxes, 3,200, two bed, one bath. >> that a starter house in maple leaf, great neighborhood, great sidewalks south of 85th street. and it was a beautiful house. it had coved ceilings, picture rail inside, mahogany trim and doors. sold very quickly. $345 was a really good buy. >> and about 3,000 in taxes. second listing, 741 north 81st street, listed at $560,000, sold for $678,000. taxes, $4,200, three bed, 2.5

bath. >> seattle is white hot, really on fire. when this house came on the market, the seller elected to wait to review offers, expose the property to the market. there were six offers that came in. five waived inspection and three of the officers escalated off of each other up to $678,000. >> where is this neighborhood? place it for me. >> seattle is divided by the ship canal. this is just north of the ship canal, central. so the addresses here begin with north. if it's further to the west, over by ballard, it's northwest. if it's further to the east towards lake washington, it's northeast. this is going to be central, close to i-5 and the ship -- aurora, and this was built into 1911. >> let's move to our powerhouse of the week, it's in green lake, asking $1.15 million, a little over $3,000 in taxes. i'm surprised the taxes are that low compared with some of the others that were much lower sale price. three bedrooms, three baths,

2,500 square feet. where is it? what do you like about it? >> i love this house, because it's a modern, new construction. the reason the taxes are low is because it hasn't sold yet and the taxes will be based on the sale price. right now it's pending, but this came on right when the seahawks were winning the super bowl. so the market activity was a little bit lower, but it's surrounded by beautiful, classic green lake homes the, on 61st street, which is a very flat street in green lake. it's close to the tangle town section, which is a section of green lake that was platted by real estate agents in a sort of crisscross pattern. and the houses here typically bring higher values and that complements very nicely in a modern style. >> robert, thank you very much. i would say good luck, but it doesn't sound like you guys need it. you say it's white hot out here. >> it's white hot. >> take it easy. sue, down to you. >> and it's a beautiful part of the world too. the new nba commissioner says sponsored logos will likely land on the player's jerseys sooner rather than later. plus, google co-founder larry

paige says if something happened to him, he'd give his billions to capitalists, like a certain well-known businessman, an investor. who is it? we'll tell you in the power rundown, next. n, next.wn. we only know one direction: up so we're up early. up late. thinking up game-changing ideas, like this: dozens of tax free zones across new york state. move here. expand here. or start a new business here... and pay no taxes for 10 years. with new jobs, new opportunities and a new tax free plan. there's only one way for your business to go. up. find out if your business can qualify at start-upny.com

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power rundown time.

frank and june with me. let's start off with the nba. stars sporting ads now on their jersey. espn says yesterday during a speech at the world congress of sports, a new nba commissioner, adam silver, says ads are inevitable and will probably happen within five years. do we care? should we be surprised? >> first of all, you shouldn't be surprised. whether you care or not is totally up to you. some people will say it's a bastardization of the purity of the game. but, listen, it's a money-making proposition here. you've got to sell as much as you can. it went from billboards on the side. now it's going to be huge. if you see all of those jerseys and have a gm logo, hypothetically, or a ford logo or something else there, it's going to turn into nascar. it was always going to happen. >> nascar does it, a lot of the european soccer teams. >> tennis does logos. why not? it's more money for the player, the team. i think it's good. >> they've probably already got the manufacturer's logo on there somewhere. >> we should do logos for us.

>> noodles & company ceo has a no-tipping policy at his restaurants and he thinks that's the best policy. he says, being nice doesn't cost you anything and we don't think people should have to pay something additional for us to appreciate that they're choosing us over another restaurant. robert, what do you think of this? is he right? >> i think it's -- >> a lot of your clientele go to noodles, i'm sure. >> yeah, sure, and they hate tipping. no, i'm with the big tipping crowd. look, i think tipping has become so controversial, some people just are really repulsed that they have to do it. i think this basically takes the onus off the customer and says, look, if you really want to, you can, but i think so many people hate that pressure. it's a good idea. >> here's the thing. if you're an employee going to one of these jobs, right, whether it's a tipping job or a non-tipping job, you get paid different wages. you get paid a little bit more, the thing i loved about tipping jobs, it encouraged great

service. >> and it's tax-free money, too. >> don't let the irs hear you say that. >> i'll be tipping you guys later on. noodle's co-founder, larry page, betting on business to make the world a better place at the ted conference, page said, rather than leaving his fortune to charity, it is better to give it to capitalists like elon musk who can really change the world. that's what he says he's going to do. >> here's the thing, this is an age-old debate. there's got to be some kind of a mix between the two, right? if you've got that many umpteen billions of dollars, there are immediate, pressing the needs that need to be addressed by charitable giving and there are more strategic, long-term things that can be addressed by giving it to guys who create jobs in an economy. >> he's voicing something that has become a huge issue for the wealthy. and more and more, the wealthy are saying, look, good economy, good growth creates jobs. that solves social problems, therefore, start companies, don't just give it to bureaucrat not-for-profits. and that's a growing movement he's expressing.

it's going to become a big deal. the problem is, it doesn't cure disease or do a lot of the things that pure philanthropy does do. >> and look at what bill gates and warren buffett has done. capitalists putting their money to work. interesting discussion, for sure. >> and we'll see more of it. >> our biggest winners in today's trading. we'll give you those names, next. next. up. a short word that's a tall order. up your game. up the ante. and if you stumble, you get back up. up isn't easy, and we ought to know. we're in the business of up. everyday delta flies a quarter of million people while investing billions improving everything from booking to baggage claim. we're raising the bar on flying and tomorrow we will up it yet again.

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it's a strong market day. let's get you up to speed right now with the dow jones industrial average up almost 118 points on the trading session. the s&p 500 is up almost 12 and the nasdaq composite up a third of a percent or about 16 points on the trading day. the ten-year, that yield, stubbornly holding at 2.77%. now, three winners in the market right now. terra data, zions bancorp and jpmorgan with some pretty significant gains on this up day with zions bancorp is up better 4% and jpmorgan is up 3.5%, ty. so we'll see how it goes into the close, but they seem to be rethinking the fed speak of yesterday. >> this is what i love about the market. yesterday they freaked. take away 100 points, today, 100 points back. it's like it never happened. >> that's right. >> that's why we love mr.

market. >> that's right. that's why we love being down here on the floor of the nyse. you never know what's going to happen. >> you never know. all right, sue, come on back. it's the first day of spring. that'll do it for this edition of the thursday "power lunch". >> "street signs" begins right now. have a great afternoon, everybody. see you tomorrow! well, the dow reversing yesterday's losses and then some. but the big story right now, a possible breakthrough in the search for that missing malaysian jet. >> indeed, these satellite images taken by the private sector american company digital globe could be debris from the plane. phil lebeau has been following this story for us. phil, give us the very latest. >> let's take a look at the area that they are searching, where they believe some of this debris may be located. we should point out that the first time they searched the area yesterday, they came up with nothing. this is not far from perth, australia, reliv