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tv   Fast Money  CNBC  March 25, 2014 5:00pm-6:01pm EDT

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"fast money" coming up in a few moments. what's on tap today? >> have you seen one of these yet? >> is that a -- >> it's a fresh, from the launch today -- >> is that an htc one? >> exactly. >> it looks like it has a big screen. >> this is the phone that's going to aim to take market share from samsung and apple this year. we have them on set with us, with a couple of the phones. and we'll check them out ourselves. >> compare the screen size. >> "fast money" starts right now. live from the nasdaq market site in new york city's times square. our traders are tim seymour, brian kelly, steve grasso and guy adami. old technology stocks are becoming the new momentum names. look at the moves over the past five days for ibm, cisco, intel, and qualcomm. is it too late to buy into some of the tech players? let's start off with ibm. hpq's gain this year was ibm's
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loss. >> look at the last quarter at ibm. eps. but they continue to miss under revenue line. and they continue to miss badly. i think the business is floundering right now. but the stock performance, since they reported that quarter has been nothing less than staggering. the stock has held 175 three times. but since october, november, you basically put one in terms of ibm. i think you sell it with both hands here. i think they're going to probably have another lousy to miserable quarter. but the stock has been incredible now for a while. the last -- today's action in ibm, absolutely surprised me. >> grasso, you've been in hpq. and barclays said that it was losing its server share to hewlett-packard. that's going to be a continuing problem this year. >> hewlett-packard is put on a push for more efficient servers. and they're building out where you need to build out. people are focused on cloud space, servers, everything else. you mention cloud, people forget
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about old tech. a lot of the other companies can't shake off the old tech perception. hewlett-packard's been able to do it. they moved away from p.c.s. they're starting to think about -- i heard on the show last night. thinking about 3d printing. but servers for them is going to be huge. is that better? >> much better, grasso. and when you say sell with both hands, you say you would short here? >> i would consider -- listen, you have to have some sort of parameters in place. but i think the stock is extraordinarily short in earnings. i think they report april 21st. check me but i think you sell it in earnings. >> look at qualcomm. up 5% over the past five days. tim seymour. false start? or would you buy this? >> i would be neutral on it. i wouldn't call it old tech, too. our friend from htc is going to say how the snapdragon is in the new phone. >> and in the samsung. but that's part of the story. >> there's a battle royale going
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between the chinese ha handsetmakers. there's pressure on the a.s.p.s in the hand held, in general. i think the best days for qualcomm as a growth stock are over. but this is a commoditize business. and these guys are the best. you can't get through them in the handset world. i would say neutral on the stock move. and i would not call this old tech. i would say these guys are cutting-edge. >> when the new ceo talks about by 2017, 90% of the phones will be smartphones. the big push will be the expansion of the lte networks. that's not enough of a catalyst for qualcomm? >> i think it will put pressure on their margins. i'm excited about 4g rollout in china. 2g and 3g, is becoming mass. and it's an exciting time. >> let's talk about the other mover here, cisco. b.k.? >> i'm in. like it. >> and it's going in the right direction? >> it's going in the right direction. this would be the other side of the b.k. buys over the last
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couple of weeks, which is kind of the older stodgier names. this is a turnaround story. i have a low p.e. i have a high dividend. and i have rotation in the sector. we talked about networks. we talked about all this data and video going over networks. this is exactly what cisco does. you can buy that. i would also look to juniper as a way to play this. >> they announce, what? $1 billion spent on their cloud network. and with the drop box and box ipo still to come this year, that validates a potential cloud business. >> you look at cisco, that huge bottom we had. that's mid-december, down to 20 bucks. we talked about it trading down to the levels in the spring. if it held there and bounced it looks good. took a while. it is finally getting its footing. if it gets to 23, the stock is probably on the same hewlett-packard, oracle trajectory. i think beaks might be on to something. >> you said everyone and their brother knows this and their
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sister knows this about margins. how is that not scary that the new business they want to push into has 50% less margins than their old business? >> that's what it is. >> but for me, it's the same story with ibm. it looks like you're getting a gift, trying to sell this thing as a utility, versus anything else. >> the ibm and cisco businesses are very different. ibm has changed themselves into a service business. that's what you're buying there. with cisco, you're buying the railroad of technology of the network right now. and the reason it's cheap, everybody says, margin's going to come down all these things. priced in. >> how is it a trade for you. how many days? >> a week. something like that. >> would you consider selling here? >> no. >> no. no, no. >> and just really quickly, cheap is what i think is going on here. you look at the s&p at 16-times. you look at old cap tech, we're talking about 10-times, 11-times earnings. there's a rotation going on. that's everything to do with this move. >> and this is part of the huge
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rotation we're seeing out of biotech stocks, out of the high-fliers into the older names. i want to hit intel really quickly here. >> intel was the same thing tim was touching on with qualcomm. but i think intel is going to have another lifeline. i'm long qualcomm, and intel are going to have a humongous presence in both of these things. you're pretty safe with intel because you're not buying it for the same reasons you buy a cisco. there's real growth going forward. looking to take on apple and samsung, htc revealing its new smartphone. it has a total of three cameras and boom sound speakers that are 20% louder than its predecessor. here to show how it works, the president of htc america, jason mckenzie. >> thanks for having me. >> this is the gold one. >> gun metal gray. >> gun metal gray. >> a hairline finish. look at that. it's beautiful. >> what does that mean?
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>> it's a nice-looking phone. >> looks great. and sounds awesome. >> i'll pass these phones around. >> you dropped it. >> it didn't break. that's the point. >> that's nice. >> in terms of the htc won numerous awards. it was called one of the best android phones out there. but it didn't manage to do much in terms of moving the needle for htc. last year was not a very good year for htc in terms of market share loss to apple, market share loss to samsung and a massive net profit decline in the fourth quarter. is this the phone that's going to turn those things around? >> we're building our foundation on a rock. that's putting the absolute best technology, best innovation, best design in the hands of our customers. last year was a start. we're a new brand. the company's fairly new. 17 years old. htc one is a new brand. we're building it. and we're battling against giants.
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the htc one m8, is the best smartphone in the world, from 2013's just got better. and it's a time when our competitors, frankly, aren't doing a lot. they're investing in advertising. we're investing in putting value into our customers' hands. >> but the advertising works for them because they gained market share. you said you're building a brand. and part of building that brand is getting the word out and getting consumer recognition of that brand. >> no question. but you have to have a great product to have long stability. you have to have a great product. that's what we're focusing on. we're going to market. we're not trying to sell the most phones. that's not what htc is about. htc is not for everybody. what we are for are people who want, who value premium devices, innovation. there's a place for htc. and we believe consumers are anxious for that. during our announcement, over 5 million people logon to htc.com here to watch our announcement. >> how many bought? >> how many bought?
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>> we'll find out. we'll get the numbers. amazing thing, for the first time, a smartphone manufacturer today, the day of our announcement, we made it available. you can go to sprint.com, at&t.com, verizon wireless, you can go in a store today and buy one. >> the thing that concerns me, is you're late to the party. you're coming into a smartphone market where the high-end saturation is a big issue. and i said all along, it's about going back to the place that nokia, years ago, controlled, the small to the mid end. i look at this phone. it's beautiful. but what is different from this phone or different about this phone that is different from the htc one that you introduced last year? it's a bigger screen. a better camera. and a slightly faster processor. those are great things. but that doesn't take the world by storm. >> well, i would say we're not late to the market. we invented the market. htc was building smartphones before they were actually called smartphones. i think it's like l.l. cool j. said. don't call it a comeback. and that's what 2014 is going to
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be. not only do we have a great phone. pick that up next to a samsung phone. you can feel the difference. it's quality. we talked about that a couple weeks ago on the show. >> it's a beautiful-looking phone. >> we're adding value. here's what we're doing. you buy an android phone today, you walk into a store, you don't know if that manufacturer is going to invest and give you the google updates. we're committed. we guarantee on htc one, for two years, we'll give you the latest android updates. if you drop that phone and crack the display, we will fix your display free of charge. that's value you can't get from any of our competitors. and bring some meaning to be part of team htc. >> let's strip away the salesmanship surrounding this phone. the fact of the matter is, you can have a fantastic product, but if people don't buy it, as what happened with the original htc one, you're still going to lose market share. you don't need to sell a lot of phones. but you can't be seen, correct, as a market share loser to
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samsung and apple. apt optically, you don't want to buy the phone that's losing market share. >> that's right. of course. what we're doing -- what we're doing this year, why we feel confident we have the best smartphone in the world, in the htc one m8. and it's not just about having a great high-tier phone. that's the case last year. we have an htc desire line, which will go aggressive at the mid-tier and the prepaid. that will allow us to touch customers that we haven't in the last few years. we haven't addressed. that will also get the consumer confidence when they walk into the retail store, they see htc with a broad portfolio of products. >> last year, htc lost big in the u.s. and that set forth a domino effect around the world. you didn't get enough in traction for international sales. does what happened in the u.s., does that set the tone in terms of sales overall of this phone? >> htc is an important -- htc is an important player in the
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market. the u.s. is an important market. not just for us, in our business, but really for this category, overall. it's a trend setting market. it's big for smartphones. you talk about the companies, the leaders based in the u.s. qualcomm is a big partner of ours. it's important. it's important for us to be successful in the u.s. we believe we're off to a great start. one thing we didn't have last year that's different this year, we have all of our -- all the major dacarriers in the u.s. an around the world, are lined up big around this. you're going to see our partners really getting behind htc because they believe the team is right for this two-horse race to become a three-horse race. we have the best smartphone in the world. >> jason, we'll be watching. appreciate it. >> thanks, melissa. >> htc america. >> we talked about 525. tim brought this up, apple being tradeable around the 525 level. that's proven to be correct. up 4% or 5% since then. it probably has upward room.
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you probably trade it from the long side around 525. understanding, there not a lot of huge catalyst out there for the company. but the stock just feels like it wants to go higher. google glass signing a deal with the biggest eyewear company in the world. we'll try a couple pairs on set. twitter in bear market territory. down 30% from its all-time high. is this a buying opportunity? our traders debate it. that's coming up.
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we have more breaking news on sotheby's. as dan loeb's third point takes aim at the action house. scott has the latest. >> thanks so much. we know now that this story has taken an interesting turn with loeb filing suit in delaware, questioning the legality of the poison pill. i can tell you from reporting that i've done since this news broke, that sotheby's ford believes that the poison pill protects the shareholders. all this coming from the board's thinking in all of this. sotheby's board is unanimous in support of william ruprecht. he has really taken aim at the ceo of sotheby's. the board, i'm told, remains unanimous in support of that gentleman.
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the board questions the timing of mr. loeb's activism, given the recent successes that the company has had. the company, you know, believes that challenges are ahead. but also believes that it's confronting those issues, i'm told. and i'm also told that, you know, sotheby's was pretty surprised when loeb turned down their offer to join the board. remember, they did extend an offer for loeb to take a board seat. he wanted three board seats. he turned their their offer. they were surprised by that. and someone on sotheby's board believes that loeb could have made a positive contribution in moving forward here. this is an interesting, new development here. and we'll see where it plays out from here. but at least it gives you a little color on the sotheby's side of the story, as loeb takes his next bunch in a delaware courtroom. >> scott walker, thanks for phoning in. let's look at twitter here.
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kicking off our top trades with the stock down 15% of its lockup in may. more than 470 shares will come to market. >> i bought some in the low 50s. it hasn't worked out the way i thought it would because it went down. but what i thought really was that people were -- people knew there was going to be another lockup out there. nobody seems to care. but it has a weight over its head. until you get out of that, there is going to be a tough trade. on any strength, i'll look to get out on this. >> it's been dead. absolutely, it's being thrown out. but on slower and slower volume. i think this may compare itself to facebook when we finally see these guys begin to monetize. this is the same thing that went on with facebook, especially into the lockup. >> you have to agree that the lockup expiration is the reason it traded down originally. i don't think it traded down because of lockup. i think it traded down because you had engaged users falling
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off the cliff. and i don't think that this lockup is the reason why you should be selling the stock. >> all right. >> couple things you can do. buy, sell or distribute to lps. you're talking about venture and private equity. these are the guys that are holding the stock. they're not jim smith from next door. >> i get that. but 475 million shares is a lot of -- >> you're going to sell them the next day. do you -- that day, do you think they have to sell them? not usually the way lockups act. >> next, the financials a down day across the board. tomorrow, we get the release of big banks capital plans. and this, everybody knew they were going to pass. >> this is payout ratios. this is more interesting to see. everyone knows the banks' balance sheets are in good shape. you want to see how much they pay out. and you want to see what the increase is going to be. a lot of people lightened up today, ahead of tomorrow. i'm long bank of america. i'm hopefully plenty surprised. from powering up, to
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powering down, one of the hottest momentum trade lost its flare? the ceo of sunpower joins us after the break. and later, high fashion meets high-tech. google glass combines with exot exot exotica. the inside scoop, later on. ameriprise asked people a simple question: in retirement, will you outlive your money?
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>> that was good. >> beautiful. >> that was excellent. >> i knew you would like it. the specialty value retailer posted better than expected earnings. and that is up 14%. this is one of the games that's volatile around earnings. this is no different. this time to the upside, 14%. >> thanks, dom chu. i'm not going to go to tim for the trade because he thought it was a boy band. >> sounds like one. eight below. five below. >> in terms of retail. guy adami? it's a 40% short interest and they're going to get squeezed tomorrow. this is trading 43 1/2 now. there's room for a couple of days before you wash the shorts out. had a nice double-bottom. the valuation is stretched. it's a fact of 40% of the flow to short and they're going to get squeezed tomorrow. >> the solar sector has been red-hot over the past year. but some names have cooled off in the past month. sunpower dropped around 9%,
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despite coming off a banner year in 2013 and creating a new initiative with k.b. home. the retailer announcing that it's reached a key milestone with efforts in china. joining us now is tom werner, president and ceo of sunpower. a lot of people who have been in solar have seen the rise. now, they're experiencing what looks like a market rotation at this point. and it reminds them of the boom/bust that has been the solar industry. what can you say about where the industry has been and how far down it's come, in terms of the stock performance? >> the difference is the fundamentals are so strong. the costs have come down to compete with conventional electricity. and then, you look at the international expansion. and so, you've got strength across the world. americas are great, north and south. china's great. the difference this time is the fundamentals are solid. before, it was a nascent industry and you were riding the wave. fundament fundamentally, it's completely
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different. and you look at year on year. we had a great year last year. and we're only in march. >> what can you tell us about the fab four plant? and where it is in terms of construction? barrett recently raised the price target on your stock and cited the cost reduction and how that will drive market expansion this year. >> we're bullish and betting with our money. we're expanding by 25%. at the same time, we're adding new capacity. we're making higher efficiency panels. making more energy out of the same panel, while reducing costs in the fab. it's a very strong signal. and you put china in there, which has the largest solar market by twice any other market. so, when we can have a play in china, there's a huge upside. >> tom, the costs have come way down for homeowners, if they want to put the units on their homes. how reliant are you on existing home sales? new construction? does that move the needle for you guys? >> less than a quarter of our
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business. the thing about sunpower, we're not reliant on any country or any segment. but we have the upside of kind of capitalizing on hot segments. i'd like to think we're diversified without the downside risk. the home builder segment, we have a huge share. seven out of the top ten. we love the relationship with k.b. homes, among the other home builders. it's a nice segment and the residential segment is on fire in america. it's an upside. but we're not overly exposed. >> the diversity you mentioned in term of your end users, what a lot of analysts like about your company. you're not leveraged to one market, the commercial market or the residential market. are there plans to better or more vertically integrate this, that you're making it and getting it installed? >> i think another unique feature, we're vertically integra integrated. that gives you one-stop shopping. we derisk. what's changed this year, is you can go deeper in the value chain
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and own the power plant. and you can accrue the benefit of a long-term value of it. the cast of capital has come down. and that's what some stocks have reacted to this year. not us, with time, we'll see. >> you're not going to talk about the stock price. but you've had such a great run. fantastic execution. you should be applauded. but the comps for 2014 look difficult. and you were reasonable and conservative, as you gave your last outlook. capacity constraints. where do you think your biggest issues are for 2014, so investors can have a sense of the real growth here? >> i think we're building a fab that's coming on line 12 months. secondly, we're putting some projects on our balance sheet. one large project in particular. we don't get the revenue, but we get the benefit in '15 and '16. we can attract different investors for that project. lowers across capital. and gives us better economics.
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>> tom, we're going to leave it there. tom werner, the ceo of sunpower. >> you've been a fan of solarcity. >> i love this bid, the rooftop residential component of it. what tom's talking about with china, right now, japan is 80% of their business. and china's the bigger market. what's going on is a very exciting place. and in the short term, the stock's had a great run. but i love the stuff long term. coming up next, google glass in the form of your latest ray-ban aviator. it could be possible thanks to a new partnership. and plus, it's been a rough ride for bitcoin. but mark adreesen says now is the time to double down. we'll hear from the man himself in a few minutes.
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♪ welcome back to "fast money." we're live at the nasdaq market site in times square. pops and drops. a drop for tractor supply. down 2%. >> they gave guidance that was in-line with what everybody thought. but the problem is, this is a story about earnings growth. and that may be slowing here. i thought this was interesting. tractor supply down. home depot and lowe's.
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those were weak today. you can see some of the leaders cracking. >> u.s. steel, a pop. 2% move. >> u.s. steel. we talked about it friday. pete said, what does steel have to do with spring? look at the thing. it's up 10% in 2 1/2 days. and i think it's still going higher. long x. that could be a good final trade. >> but it's not. >> yeah. >> pop for walgreen, tim? >> they've been giving information now. they're rolling out stores in new york city. it's good stuff for the company. >> pop for joint global. up 3%. >> i don't think this trade is going to be long-lived. i would use this as a selling opportunity versus getting it at these levels. the chart is making a series of lower highs. i wouldn't be in it for the long haul. we have breaking news on facebook. back to dom chu. >> a big deal here for facebook. the acquisition spree continues. facebook announced today it's reached an agreement to acquire
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oculus. the price tag, $2 billion. facebook will pay for oculus, in $2 billion in cash and stock. and the agreement provides in $300 million in payouts if milestones are met. josh lipton reported on this company. they do a headset that immerses the user in game experiences. oculus will maintain its headquarters in irvine, california. and will continue its groundbreaking reality platform. big deal. $2 billion. oculus being bought by facebook. >> can i ask you a clarification. does it make the hardware or the software to provide this experience? >> this is a company that works on both sides of things. they have the development kit for a virtual reality headset.
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they do some of the software aspects to it. and they are engaged in the design and technology around these het headsets. >> facebook shares down by just under 1%. the next acquisition for $2 billion for a software company and a hardware company. this gets facebook into another arena. >> they can speak to -- i think the most interesting thing and tim spoke about this when they did -- the fact they continue to use their stock as currency, which i think is really interesting. i don't know what it means. i have my views. the fact they think their stock is interesting enough to use it in lieu of cash to me is interesting. i think that's really the header here. >> and if you think they paid a fair price. that's as creative to you as a stockholder of facebook. they're converting overpriced currency into assets, so to speak. this is what's going on. this is a concern you're going to see this throughout the tech space. you have valuations that are
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going to be difficult to lift to. facebook gets credit. and they're leading the charge in terms of broadening and diversifying. and scale matters right now. and they're gaining it. >> it's not just facebook. it's about everything they're purchasing. they know that facebook is out and it's gone. >> we have losses here on facebook shares. >> in the long term, this is excellent. they're turning themselves into a minigoogle, if you will. buying all of the bits and pieces. we'll see over the next two to three years what they plan to do. but as a shareholder of facebook, i want them to take the so-called overvalued stock and buy an undervalued asset. let's bring in pete. you're wearing google glass. that's appropriate to this conversation, pete. i don't know if you heard of this conversation. but facebook buying oculus. have you heard of this company? what do you make of facebook's acquisition spree? especially in the wearable era.
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>> oculus make reality experiences. this is a big play to get in the developing market. this is a long-term, looking at the experiences people are going to have years down the road and getting ahead of that. >> where does this put facebook in terms of its competition, now that it's bought oculus? when we looked the what's app acquisition, it's getting into twitter. where does this put facebook with this? >> it's a good question. oculus is barely available. it's headsets that are generally available to developers to build new gaming, basically. it seems like facebook wants to do a bit of a gaming play here. but the potential of the platform is more to just immerse yourself into an entire environment. that's probably not going to be facebook itself. but how we encounter technology.
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>> could you see, perhaps, you're wearing google glass. that facebook is trying to position itself better in the wearables market by acquiring a company that would enable a facebook user wearable to have a more robust experience? >> oculus isn't really a wearable. it's something you put on to completely cut yourself off from the world. and enter another world. you could argue -- >> that sounds pleasant, to be honest with you. >> amazing. >> it is a platform that has generated a ton of interest. and there's a lot of potential there. i think this is a long-term play. what their plan is for the company and how it fits into facebook's master plan, we probably won't see for at least three years, four or five, i would imagine. >> it is sort of like google. you made the comparison to google. it seems to make sense. but you don't know where it fits in the vision down the road. >> yeah. and they certainly want their -- i think the apps, and thing
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someone said was facebook is not cool anymore. and they're getting into these very buzz-heavy, popular services. oculus is a lot of buzz now. even though the technology has lots of potential. but they recognize that their brand has gone as far as it can. and it needs other brands to get going. >> you came on to talk about google glass and luxottica trying to make it even cooler. >> even cooler. >> it's hard to do. >> yeah. >> i say sarcastically. >> this is a play to give more fashion. this is something that's really lacking in wearables in a lot of places, where they make great pieces of technology. but would people want to wear them? it becomes a whole fashion statement when you do. so, we're seeing now these fashion-conscious stores, like
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motorola, showed the moto 360. the design was the watch that was round. that was very clearly a fashion choice. and now, i think google is seeing, we've gotten feedback on glass. silly-looking to some people. >> no. >> maybe down the road, we don't know. they haven't shown what kind of frame they might make with this. >> just want to update the viewers. facebook, this is the breaking news that just happened moments ago. facebook buying oculus for $2 billion in cash and stock. the stock had been down almost 1%. it paired its losses here. it's down about 0.5% at this point. but getting into the gaming side of things. i'm curious, pete, if you think the next acquisition could be a more direct play on gaming? >> no. they made some missteps in tying themselves so closely to hsing-hsising zynga in the past. and that was seen as a mistake for both companies.
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i don't see them going as deep into gaming. i don't think the oculus play is about gaming. but i mean, i think gaming is always going to be part of facebook. just because it's just such a great platform for it. >> want to go out to josh lipton, who has been reporting on oculus in the past. josh, what's your take of this acquisition? >> i think it's interesting, melissa, just because there is tremendous momentum right now in virtual technology. that's a technology that made headlines in the early 1990s, never really got a lot of traction. you talk to analysts now and they say the difference is the hardware's caught up. the technology has caught up. last week, when i was at the game developers conference in san francisco, sony let me try out their new virtual reality headset, that was project morpheus. that was just a prototype. i'm not a gamer. when you try the technology out, it was immersive. it was 3d, 360-degree experience. and i heard you talking about the some of the applications.
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you talk to sony and the executives. they see this not as just for gamers. they have applications in all different kinds of businesses. all different kinds of industries. at south by southwest, i saw that technology. i talked to the guys at gliff. those guys told me they raised about $1.5 million in 30 days on kickstarter. a lot of interest of the technology from a lot of different companies and attracting a lot of money. >> i want to understand the other applications. you said a lot of industries, a lot of uses. like what? i mean, we're just looking at this as a gaming play. obviously, there's more to it. >> right. when you talk to the sony executive, probably morpheus is something they just came out with. i said what are the applications they can envision? what if you put on a headset, using it for travel purposes. instead of going to a hotel, you want to book a hotel, maybe you can put on a headset and take this immersive 3d, 360-degree
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tour of the hotel. that might get you more excited before you book plans. >> all right. josh, stay right there. i want to go to dom chu. he has more details on this deal. >> it's interesting. we want to talk about the bigger names and the bigger parties involved in this particular oculus firm. this is a company. it's still in its start-up fund-raising stages. it's established. but late last year, this is a company that got a big investment from andreessen horowitz. that's marc andreessen's capital firm. they had a huge financing of $75 million at that point. the company as well over the course of the past year and a half, two years, early round investors included spark capital, mason eight. and this is the company that raised $2.4 million through kickstarter. it's worth noting that marc andreessen, the founder of netscape, is not only a an
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investor, he's on the board of facebook. so, some interesting cross-currents here with record to the silicon valley insiders that are all trafficking in some of the bigger names, guys? >> interesting, dom. want to go to jon fortt who joins us on the fast line. interesting that marc andreessen of andreessen horowitz, as well as formation eight, have banded together on oculus. they've done some deals together in the past. >> yeah. that's interesting. i think for the shareholder type issues, the management issues, it's a little different because mark zuckerberg controls how facebook -- he is the final word. to piggyback on what josh lipton was talking about. he was talking about sony's platform. and what it could be used for. i think it's important for us to remember that facebook is very much about advertising and marketing. it's about personal experiences. it's about targeting. you can imagine putting on a v.r. headset in the right environment, and feeling like
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you're actually inside that car that you might want to test drive. being able to potentially look at different interiors, the way they look. also, walk through a home that you might be interested in actually literally walking through. walk through it virtually, wearing one of the headsets. there's all sorts of applications like that, that you can imagine for the very types of verticals where facebook could make a lot of money. 80% of this deal in stock. it's an interesting way for facebook to go forward. >> jon, at the same time, that sounds great. but facebook is essentially getting into the hardware business. is that -- as an investor, do you want facebook to be in a business that's going to be pressured on margins? hardware is great when it first comes out. but it becomes a commodity. >> i don't think it's certain that facebook is getting into the hardware business. i think oculus isn't quite in any business yet. they've got some really interesting r&d, some i.p.,
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around making people feel like they're having experience that they're not literally having. and that's the way to look at this. maybe facebook chooses not to really make a play on the hardware side. maybe they choose to make a platform play. i think the advertising and marketing possibilities here and the learning that facebook could have about the types of experiences that people find immersive and compelling in the future, that's how to look at this. >> jon, thanks for helping us out here. and thanks to pete pachal. facebook buying oculus for more than $2 billion. you see facebook close to aftermarket session lows right now. ♪ [ indistinct shouting ] [ male announcer ] time and sales data. split-second stats. [ indistinct shouting ] ♪ it's so close to the options floor...
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ups? good going. we get good. that's great. great. great. great. great. great. great. great. great. (all) great! i love logistics. more breaking news here on the maker of candy crush, going back to dom chu at headquarters. >> so, we're getting initial details. this is dow jones industrial average reporting a source that gamemaker king's ipo will sell 22 million shares priced at $22.50. the king ipo, according to dow jones citing sources, is for
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22.2 million shares, sold at $22.50 each. so, this is a big deal. candy crush, a high-profile ipo, in terms of king and its ipo market. in this case here, for right now, again, dow jones citing sources saying 22.2 million shares sold at $22.50 each of king. >> a little towards the bottom of the range. >> correct. >> dom chu, thanks for that. of course, you think of the already public game companies. like a zynga, which -- >> which would, if you have an asset allocation, which would you rather have, candy crush, an addictive game. but everyone will get sick of it. some people at this desk are probably sick of it already. >> sick of it. >> right over here. or facebook, with a ceo who has some kind of vision about the future and is out there acquiring assets with their stock. >> and playing with monopoly
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money. the oculus transaction concerns me, at least. we don't know the technology. and we're spending time learning about it now. but this -- we know facebook is about bringing people together in a social experience. and i get that for this. but that price is something it's hard to justify. when you get back to candy crush, quickly, this is a one-trick pony. this has people concerned. what do they do for an encore on this? and this kind of a valuation, congratulations to king. but to people that are buying this ipo, i don't know what you're buying. >> it's good to be the king. >> exactly. we'll have much more of facebook's acquisition of oculus, right after the break. stay tuned. customizable charts, powerful screening tools, and guaranteed one-second trades. and at the center of it all is a surprisingly low price -- just $7.95. in fact, fidelity gives you lower trade commissions than schwab, td ameritrade, and e-trade. i'm monica santiago of fidelity investments, and low fees and commissions are another reason
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all right. let's get back to the breaking news of the hour here. you see facebook shares down by more than 1%. facebook buying virtual reality gaming start-up oculus for $2 billion. joining us on the phone, john. what's your take on this deal? >> you know, i love the quote that zuckerberg leaded off with in the press release. mobile is the perform of today. we're getting ready for the platform of tomorrow. if you look at the what's app acquisition, as one of your colleagues mentioned.
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this is them making a bet that the future could be ratically different. they're the best investors in silicon valley. and a legend in the 3d graphics field, that designed the doom and quake games. >> how does this fit in with what's going on in wearables already? in terms of google glass and other devices like that? >> it's not a wearable. it's an immersive type of thing. you could do it out somewhere. but this is going to be a way you engage with is internet, in a 3d way at your desk in an immersive environment. it's more in line with the robotics acquisition. google just bought the robots that walk around and do that crazy stuff, as a way to think about a world where people have robots doing for themselves and home delivery and things of that nature. this is a bet on a different way of being in the world almost. >> and just quickly, jon, does this mean that facebook is
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getting into the hardware business on the periphery? >> they're in the hardware business with this thing. it's small. it's test kits done by geeks and hobbiers. but unless they're manufacturing, they're in small batch manufacturing. >> jon steinberg, president of buzz feed. you see facebook down by 0.8% right now. we have our first trade tomorrow when we come back. aflac. ♪ aflac, aflac, aflac! ♪ [ both sigh ] ♪ ugh! ♪ you told me he was good, dude. yeah he stinks at golf. but he was great at getting my claim paid fast. how fast?
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it is time for the final trade. let's go around the horn. tim? >> change gears to fertilizer. we're seeing demand. and seeing supply support itself at 330. >> beakers? >> the product trades out there is being short volatility. as the fed pulls away from the market, i think you see volatility go higher. buy vxx. or vix calls. >> google has a pretty nice pullback from the above 1,200 level. i'm looking at it. i will tell you, facebook is going to garner much of the headlines tomorrow. >> you have a safe trip, one. >> thank you. >> for you cats out there having trouble getting dates, don't wear one of those oculus things.
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>> or google glass, for that matter. >> symantec. buy that. >> i'll see you next week. i'm taking off for a few days. you can catch more "fast money" tomorrow at 5:00. meantime, "mad money" starts right now. my mission is simple. to make you money. i'm here to level the playing field for all investors. . there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money," welcome to cramerica. other people want to make friends, trying to save you a little money. my job is not just to entertain but to explain. to coach, to teach, call me 1-800-743-cnbc, or tweet me @jimcramer. please be gentle and kind. hey, somebst

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