family dollar friday. so this is the first reaction after the closing bell. the latest activist to invest. icahn is now the largest shareholder, bringing the largest total share to 23%. dollar general andal alog devices are also in the spotlight. >> do you think he's ever been in there. >> no, i don't think so, but you never know. >> that does it for "power lunch." "street signs" begins now. well, there you heard it. stocks are up once again. everyone just kind of settling in for the summer. hi, everybody. the president will push his latest college aid plan. coming up, we'll try to find out why college costs so darn much in the first place. plus the stat that may make you bullish on the car companies. we debate, what is the worst

airline in america? >> seven is my lucky number, brian, it might be the markets today as well. if it ends higher again today, it will be the seventh record close in the past eight trading days. however, i want to show you the vix. it might be rising today, but on friday, this so-called fear index hit the lowest since february 2007. we know what happened later that year. it does remain nearly half of the historical average? and the nasdaq's most active stock is, brian? >> no clue. >> apple. >> of course it is. 7 to 1 supplies today. split today. something to like 6 billion shares, your lucky number is 7, the late agreed comedian head burge, was 4 billion. he said it never came up. the president signing an

executive order to help students struggling with student local debt. why is college so expensive in the first place? head's bring in andrew kelly. it's great we're trying to do something for those struggling. we're trying to figure out why private colleges are now 60-plus thousand dollars a years. >> you hit the nail on the head. by targeting student loan debt, we're targeting the symptoms of the problem, not the root call. the root cause is the skyrocketing cost of college. part of the equation that explains it is generous federal loan programs and, yes, federal loan forgiveness programs, which the president plans on expanding any further. >> is there any possibility that might finally become a solution, or are we heading down a slippery slope?

>> look, the more we make it easier for borrowers after the fact to pay off the loan, the less incentive colleges have to rein in costs on the front end. if they know the government will sweep in and bail them out, what does that do for the ink centive to keep the tuition affordable? it does nothing. it will get worse in some cases. >> andrew, it's not that simple though, right? there are so many reasons why college is expensive. states have cut back on the aid to the schools, thus they have raised tuition. the private schools say we can't be charged the same as the public school. so they can raise their tuition. research costs that are up, athletic costs that are up. this is not one thing. this is almost a perfect storm of things that are causing college to be out of the reach of many people. >> you're exactly right. there are things that colleges can control and things they could control.

you know, when salaries rise, they have to pay their professors and administrators more to keep them working. that's just a fact of life. there are things that colleges can control. lavish campuses, adding administrators they may not need. colleges can do these things and roll the cost into the price of tuition, in part because they can always have confidence that they can pay the out of pocket costs, because they have access to loans. >> they have no incentive whatsoever not to charge these fees. you have everyone who wants a college degree, we're all told you have to have a college degree, so if you always have more applicants than places available, the colleges will keep on charging whatever they like. >> that's right, and they prey on parents ease wishes and aspirations for their kids. no parent wants to tell their kid they can't go to an expensive college, and federal parent local programs in particular allow parents to take

out loans in the name of their student in order to afford these exorbitant tuition rates. so you're exactly right. there's not much -- >> but it pays off. we showed the average graduate will make $800,000 more over their lifetime than a non-college graduate. if you're yale, if you're virginia, if you're duke, if you're harvard, whatever, you might as well just jack up your tuition to $100,000 a year, because you notice it's coming soon. i guarantee they will have about zero percent drop-off in applications. they can charge whatever they want. >> well, that may be true. you're right, the payoff of college is big, but the pay offis big only if you finish. right now only about 40% to 45% don't finish within six years. so that's something to keep in mind. the other thing to keep in mind, as the federal government gets more and more involved in loan forgiveness programs like the one the president discussed

today, we as taxpayers are going to be footing the bill for these huge tuition bills increasingly. >> what is the end game here? does it keep on getting worse? at what point do we have a college that says i'm not going to be part of this, i'm going to cut my costs, do what's necessary here to try to cut the coasts that i'm outlaying as well. does it need one trailblazer for others to follow suit? or does it have to come from the government to stop plowing more things into the programs like we are seeing about today. >> we have seen some colleges step up to the plate and get control of the costs. that's a very welcome sign, but think about this as akin to the deregulation of the airline industry. what happened is they lowered barriers to entry, let some lower-cost competitors. so one of the ways is actually introducing more competition

from new players that may not look anything like college or universities at all. >> a kia and mercedes will both get you to the grosry store and probably not break down, maybe toward the end of the life. why wouldn't an elite college just charge more because they can? it's the badge, it's the door, the way to get into the network, you're buying access in a lot of ways. that's invaluable. >> that's true of elite colleges across the board. you're right. there's a large affinity network that comes from going there. the brand is respected and well known, the truth of the matter is the vast majority of colleges don't have that strong a brand name, and yet students are paying top dollar to get access to them nonetheless. so those are the students that eventually will change their behavior. i don't think there's any question that the elite colleges will exist the way they have for centuries, but the question is whether those students will start to make changes and solicit less expensive

alternatives. >> andrew, thank you very much for joining us. andrew kelly. merck is spending near already 4 billion to get its hands on a hepatitis-c drug. plus what one man says is clearly the single worst airline in the america, and the video kind of gave it away. oh my god! look. you need to see this. show 'em the curve. ♪ do you know what this means? the greater the curvature, the bigger the difference. [sci-fi tractor beam sound] ...sucked me right in... it's beautiful. gotta admit one thing... ...can't beat the view. ♪ introducing the world's first

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merck is buying idenix.

you can see the shares, up 231%, not a misprint, guys. joining us more with the details and meg tirrell and herb greenberg. good to see you all. meg, big deal here, big deal. >> absolutely, for a really big market today put a price that of -- it's constituented there's $so million worldwide that have hepatitis c. now gilead's stock is actually down today. analysts i'm speaking with today say it's due to intellectual property underlying the drug. merck and iidenix clade they own a part of it, analysts now saying combined they may have a

lot more leverage against gilead. that's why gilead's stock is down this gives it one of these drug that is called nukes, big in this space. >> in the end, meg, any end to this bidding ward? >> earlier this year we were seeing hue deals, and maybe some of these biotech valuations have started to come down. we'll see more of that traditional buys. >> are there any particular names you heard of that could be potential inquills tors? >> pretty much all of them. everyone -- another rare disease company has been upgraded today, but of course today in hepatitis c, you see akilion up, people

thinking maybe that's some sympathy in this deal. >> and herb, there's a winner in there that we have not mentioned? >> seth partnershipen was in there, he bought the stock i think started back in 2011, raise the the stake in october, november, december, somewhere along that point. but when you look at the big win, you also have to look at the kind of investor he is. he wrote a bock cad -- and that basically look tess risk versus reward. obviously he figured that the risk was not as great as the reward, big time. >> no, the reward here, herb, is big time. i can smell they capital gains coffer excitement coming into some of these state and federal localities here, herb. when we talk about these names, though, here's the problem. you're just one bad headline

from being wiped out. biotech, probably more than any other segment is rolling el dice. i learned in the cusp, in the late '80s, early '90s, i learned that all the smart people, including the doctors would think they had it right until you go the to phase 3, you never really knew. that's always the bet on these things. i think it's based in boston, you know, i'm sure he could do some pretty good research. >> by the way, this deal, a shoutout to adam fierstein, he had a tweet in 2012 suggesting that maybe perc -- it was a prediction -- that merck would make this acquisition. so, you know, this is not -- it's one of those things that people were thinking about, not just yesterday, but, you know, for several years. >> and adam back in 2012, you

know, a good call there, but all of these companies were talked about, and there is a frenzy and bristol-myers, and you mentioned you can never tell until they get to phase 3. that deal turned out to be not so good for them in the end. >> almost like you need to buy all the companies in one space going for one treatment. i mean that. >> go after all the hep-c players, one will likely win, you hoe. gild adhad the fasters drug launch in the first quarter. people are saying, is gilead going to get bought? >> that would be a big acquisition. roche? gentek? >> but that turned out well, roche is the world's largest maker of cancer drugs. >> meg, thank you so much for that, herb. you stay with us. >> yeah, because herb sent us an

e-mail this morning, for some reason, basically! ing united. while you're sitting in first class, herb, do you have time to reflect the airline is not as nice as you wish it was. why are you bashing united? >> "wall street journal" came out with a story that said united, count nenlt in their words were one sick bird. they went through what they viewed the company, and sill went back -- remember, i put jeff as a nominee in my worst ceo list last year, because there were so many employees from both sides of the merger, so many customers who were just unusually off the baseline writing in, saying, boy there's something wrong with this company, and you look at it. they're four years past the merger, and they still can't get their flight attendants to agree on a contract. >> but herb, first off, i've got literally hundreds of thousands of miles on united vis-a-vis now

continental as well. i don't disagree, but who are you compares them to? it's not like there's any american-based airline that's a shining star of the skies, and, by the way, to use your phrase, these airlines have done a spectacular job of creating regional monopolies, if you live in miami, you go american. houston or new york, you're going united. right? what are you going to do? you don't have options anymore. you're stuck. >> unless you want to fly virgin america. >> or leave the driving to us, right? >> here's the deal, and phil lebeau is the expert of an -- he knows most about the airlines of anyone, but delta, by all estimates, by all accounts, seems to be the one that made it work, or at least made it work in a better way. look, i talk about the product being so inconsistent on this thing. when i fly out to new york, a week ago sunday, i was on an old

continental 737-900 that had terrible seats, but had directv and wifi. i came back on a 2-month-old 737-900, brand spampgin' new, had the new jet smell, and you had no tv, no wifi, so it's a crapshoot. >> but you know, putting the ceo on your list of nominees last year, do you think it trickles down from bad leadership? >> yes. i think gordon bethune proved that in the old continental days. remember, you've got to get the employees firmly behind you, everybody moving in the same direction, no matter the company is. you need your customers behind you. >> how do you rally the troops? these airlines, poor men and women who work for the airlines, they have been beaten up for years. right? i mean merger eve merger,

layoffs, more real is down, angry passengers screaming about every little thing. nobody wants to pay more than $300 to fly across the united states, by the way. so you have all the amenities are cut out, and then people scream they don't have amenities, but won't pay more than $300 to fly round trip from new york to los angeles. >> i can go on jetblue from san diego to jfk, and see a crew working hard and seemingly fairly happy. in other words, i feel like everyone is working in the same direction. remember when there were questions about where was alan mullally, and jeff sonnen feld chimed in, i chimed in say, gee, imagine a guy like that as a place like that. it would be one heck of a accomplishment to get it all together. i do think leadership makes a difference. i don't fly delta. you talk to people who fly delta. they talk about seeing something better. there's no airline that's

perfect, but -- >> if you're experiencing all of this and complaining and you're up in first class, imagine the poor people in the back with the whole pile of kids screaming as well. by the way, herb, stick around. >> by the way, i just booked a flight to houston. >> how much was it? >> i booked it on delta. that's hard to do from new york to houston and not go utighted. >> how much was it? >> it doesn't matter the cost. the point is i'm going for the wifi. >> taking herb's advice. one person is listening to you, herb. we have all seen it, right? people lugging giant bags onto the plane, and the flight attendants just too nice or too busy, whatever, to strictly enforce the rules. this is from the san francisco chronicle's travel editor. reads true or false, this carry-on bag is 9 inches deep. regulation size? nope. reasons why to crack down on oversized carry-on, the editor

is encouraging readers in his blog to police it themselves. basically you can take pictures, vines or videos of the can the #carryonshame. does this open a pile of litigious whoop-ass? i don't know. >> just say -- you don't need to take a photograph, but here as the reality. if everybody is forced to check bags, you would get on board and get off the plane faster, but everyone wants to maximize their speed, which slows the whole process down. everyone knows, you check your bags, it will get on and off the bad, it will alleviate the time. that's when -- but that means my bag will be lost. but don't do that carry-on shame. >> no need to shame people. >> the airlines should police that, just saying, i'm sorry, ma'am, can't put that bag on. i have to say, that bag, that -- and by the way, that segment was

of zero use to our radio listeners. >> it really was. sorry. >> sorry. >> it was a interesting picture. even if you do not live in north dakota there are ways for you cash in on the shale oil bum. dominic -- boom. quick look at the weather. nice day, beautiful tomorrow. tomorrow is full of promise. we can come back tomorrrow. and we promise to keep it that way. driven to preserve the environment, csx moves a ton of freight nearly 450 miles on one gallon of fuel. what a day. can't wait til tomorrow. thebut in the case of the s to thlexus ls... ...which eyes? eyes that pivot with the road... ...that can see what light misses... ...eyes designed to warn when yours wander...

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don't worry, you don't need to be j.r. ewing to cash in. dom is here to explain how. >> new technology allows exploration companies to tap that vast amount of natural gas in places like texas, pennsylvania, and like up, the bakken shale out in north dakota. that's one of the things that's helped to contribute to the decline of natural gas prices. now, at one point back in 2005 prices were over $14 per btus today they're down around $4.50. a null beverly of bigger companies spend their existence in the natural gas world. chesapeake energy, shares of check piece are up around, we'll

call it 10% so far year to date, but many analysts are speculative that the run can continue form the shares are just a little or just a dollar away from the average target price that analysts currently have. there's another company here, southwest energy, right? this is a big one as well, also among the nation's in the meantime at gatt producers. it focuses in arc sauce and the marcellus shale in pennsylvania, up 17% year to date, but the same story here. 70% of analysts have a hold rating, just a buck above where it currently trades right now. of course, if you invest in any major exploration and production company, they're bound to have a natural gas presence. if you're looking for an etf, it's called the first trust ice revere, it -- it's up 17% so far year to date. a nice move. but just a note of caution, it

only trades about half a million shares a day on average. now, stay tuned that's the natural gas side of things. our final installment on "closing bell" next hour will look at the biggest names in the business, the they do a bit of everybody in this entire energy sphere. back over to you guys. >> thank you very much, dom any chu. what is the next stock which could have a battle. the answer is coming up in "street talk". and more problems at mcdonald's. sales continue to lump, but could not be the time to buy the stock? we do have a mystery chart today. the stock is up 15% in the past month. the reason likely has very little to do with the company itself. a mystery tease for a mystery chart, mandy.

the performance review. that corporate trial by fire when every slacker gets his due. and yet, there's someone around the office who hasn't had a performance review in a while. someone whose poor performance is slowing down the entire organization. i'm looking at you phone company dsl. check your speed. see how fast your internet can be. switch now and add voice and tv for $34.90. comcast business built for business. it is time for street talk. the very first stock on the

first day of the trading week is sun power. >> normally we do analyst calls. >> correct. >> this is not that. it's a watch for the insiders, breen capital noting that in the past 30 days sick different insiders have shod shares, five of the six decreased holdings by more than 10%. it doesn't mean you can do a tax sale, a lot of reasons. just something to watch. >> dollar general and family dollars, jeffries upgrading both to a buy. >> these are obviously big names in the market right now. the two best performers in the s&p 500. the jeffries analyst now talking about possible synergies from any possible deal. late friday carl icahn -- family dollar, though, instituted a buyout defense, so this is getting really interesting inch it is indeed. symptom number three reiterating lu lu lemon a buy. >> apparently the sheer

pants-gate is behind them. >> ooh, a good one. >> very bullish, by the way, topeka capital markets is lulu. store checks say they're shaping up well. >> okay. stop. mobile mini, a buy with a $57 price targets. stocks at 48.11, mobile mini, stock's up 4% right now. they appointed a new company executive late last week. >> the name of the day is jones energy. let me guess, an energy company? >> this is an energy company, trading less than a year, texas-based, as many are, operating in the arkahoma area.

see someup sides for jones energy. from street talk to talking numbers, let's talk mcdonald's. shares down, sales fell once again in america. mark, i want to start with you. all right. around the world they grew, here they fell. the stock is up year to date. your take on mcdonald's? >> i think it's interesting hoar, as we mentioned u.s. numbers have not been good, but overseas they're actually fine, but i like that it's growing free cash flow, significantly projections are for 11% free cash flow growth per year, and keep in mind those forecasts are by mostly bearish wall street analysts. the majority of them rate the stock below a buy. there's a contrarian angle there, potential for upgrades and estimate revisions. if you're an income investor, you have to love the 3.2% dividend yield. they've been raising the defend

every single year for, last time they didn't, brian and mandy, you weren't even born yet. it has a great dividend track record. the stock seasonal priced that well right now. it's a bit expensive, so i think you can dip your toe in the water here, but if the stock proceeds down to the low to mid 90s, i think it gets attractive. >> a little pricey at these levels. what are the charts telling us, ari? >> charts say to sell the stock. i think down side is quite limited for the stock. i think it underperforms a much stronger, broader market. here's what the charts tell me. first in terms the top panel, a very healthy consolidation below 104 resistance, down side is limited on a near-term basis, but here's when i'm concerned. it's mcdonald's firz the s&p

500, that following line shows that mcdonald's has been underperforming over the last two years. i don't want to for a i got this very strong down trend. we can see april and may, we rallied back into pryer low, now this inflection is subjecting to me is the long-term down trend might be resuming to the down side. i think mcdonald's is an underperformer. >> okay. ari and mark, thank you very much for joining us. be sure to check out the online edition in partnership with yahoo! financial. we've got a winner in the hard-fought battle for breakfast sausages and hot dogs the tyson winning the big from hillshire farms. >> so, kelly, i understand you have the tyson ceo coming up on "closing bell." how do you think he's going to be able to defend this deal? >> hello. we certainly do. can't wait to speak to donnie

smith, we'll ask about this deal. when we know this industry is undergoing so many changes. i suspect he'll probably say it tangs a lot longer for a company like tyson to build a brand from scratch than it does to buy a company like jimmy dean. >> we both grew up in the sweet shadow of the chicken farms of the shenandoah valley. >> yes, we did. >> we know this industry. can you talk about the cost of feed and things? the meat market has gone insane. >> for viewers who haven't checked it out, read "wall street journal" writing about what's happening with beef prices, to some extent with live cattle futures. the tough thing to get a grip on, at least for me, is the send of where we are with those pricing pressures. what does that mean for some of the operators? you know, do they get caught in the squeeze if prices start to drop as people increase the size

of their herds in response. >> some interesting issues to talk about. thank you very much. kelly. >> kelly evans. i know where she grew up. you know what i'm talking about. >> i know. if you start repeating my address on air, then i'll be worried. >> you could smell them, baby. when that sweet spring wind blows, it's like, hello. >> see you. we have cool numbers about the cars we drive and how long we are now keeping them that may make you bullish on the automakers. that's like me, every day. >> and also why are states cracking down on uber and similar services? is it safety concern or just a power and money grab? we'll debate that coming up. you've already decided, of course. tdd#: 1-800-345-2550 there are trading opportunities tdd#: 1-800-345-2550 just waiting to be found. tdd#: 1-800-345-2550 at schwab, we're here to help tdd#: 1-800-345-2550 bring what inspires you tdd#: 1-800-345-2550 out there... in here. tdd#: 1-800-345-2550 out there, tdd#: 1-800-345-2550 there are stocks on the move.

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252.7 million. that is also a record. numbers are pretty close, but a little more than one for every licensed driver in america. here's your last number. 53.3 million of the cars, 20% of are are of the model year 1999 or earlier. so, mandy, a lot of cars, record average age, and a lot of cars older than that. that to me bodes well for the automakers longer term. >> absolutely. eventually they'll konk out. >> unless what you read is true and every millennial will never drive again. >> if you're sitting in your mother's basement playing video games, why would you need a car? to drive to gamestop and get back again. states and unioning who gained revenue from cab drivers, trying to take doane services lieu uber and get?

let's bring in catherine mangu-ward, and -- what do you think about this, brook? do you think a lot of these companies, are they, you know, in breach of regulations? do they, for example, not have enough insurance? which is one of the things the states say. do you really feel safe if you get into the car? or is this just trying to take them down? >> i know for a fact that get is not in breach. we work only with licensed car services, in all of the markets, so i reject the notion that you have to break the law and circumvent the regulation. >> catherine, here's the thing. uber, get, others, they provide a fantastic service. why does it seem like there will be a kind of o.k. corral showdown coming? >> i think it's quite reasonly

people believe that they're looking out for their safety, full disclosure. that is really not the case in the taxi industry. the taxi commissions in big cities are notoriously tough and corrupt. it's chronnie capitalism. services like uber is breaking it down. did makes established powers pretty nervous. >> do you think it's an industry that will keep on getting bigger. at the moment it seems like lot -- po stench -- it feels like this is just going to keep on booming. the taxi cabs will just have to deal with it. >> i think for sure it will keep on booming. it's an industry that didn't exist prior, so it's not just tax market and black car market, more and more people are using these services, because it's so convenient and so useful. >> but to brian's point is there any potential the regulators might put something in the works and hurt that boom? >> i think regulations will

change. we're still early days, but i think it's a big market and big enough for a lot of players. >> catherine, listen, we know what governments tend to do. when they see a successful industry and they themselves are struggling a bit financially, they're going to go for the money, are they not? will this be an have under attack, orring there making some pretty sweet financial deals? >> it is, but what we saw with uber, they went big fast, and then people came to rely on the service. they like it. so they basically ran around regulators. i think, of course, the reason uber is so big now, you think forward to when we have or self-driving cars that we've all been promised, you know, the kind of thing we're used to summoning the car with a phone at a moment's notice. it will be more than a taxi replacement. regulators still have so much more to freak out about in the years to come. >> if you say it's so much more

than a just a taxi alternative, do you think that number is being thrown out there, the $17 billion of valuation is not that insane? >> it sounds like such a huge number, it's almost hard to wrap your head around it, but yeah. i think the idea that pretty soon the way we get around -- you had that standard up about how many cars are out there. how many people will buy their own car ten years from now when you can get a car at the drop of your hat and not have to bother with parking it, cleaning it, insuring it. i think that's where we're headed. i wouldn't be surprised if uber takes us a few steps there. >> brooke, you're here, you meat this long arduous journey across the hudson river to the land of your forefierce. make the case for gett. it's great for us as well. we have a different approach. so we're in 24 cities globally, profitable in 22 of them. we have never once argued with

the regulators. we work within the confines. >> do you see that coming? the more successful you are, generally somebody wants a slice of that. generally it hasn't been a problem. we just launched in new york last year, but we were doing $100 million in revenue, almost profitable at the end of the year, so there is a case you can play within the rules and still grow like crazy and take a big piece of the market. >> just to add to one of the questions out there. when you do get into a service whichever it is, are there any of them that you know of that don't have sufficient insurance coverage? are you safe to get into that car? >> i can't speak for a lot of other companies. i know that some have come, i now that uber has initiated a safe driver fee. so it's a bit murky. we only worked with licensed driver. we know they're following the

rules, you're safe in our cars. >> and overseas it's taxi. >> yes. >> thank you both. let's send it over to fwerta coombs. >> we have our flash from dow jones, apparently netflix shareholders voting down a proposal to split up the chairman and ceo rules. the stock currently trading, down nearly 2%, in the last we've seen a lot of moves on that front, but shareholders at netflix say they don't want to make that move. back to you. >> i know the stock is down now, but i know it's up about 30% -- >> the momo is back. >> people aren't exactly complaining. bertha, thank you very much. last chance to guess our mystery chart. 20,000 or so people will visit this company's primary locations, which is french for this soire. coming up. life with crohn's disease or ulcerative colitis is a daily game of "what if's".

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become the next business to discover the new new york. trwith secure wifie for your business. it also comes with public wifi for your customers. not so with internet from the phone company. i would email the phone company to inquire as to why they have shortchanged these customers. but that would require wifi. switch to comcast business internet and get two wifi networks included. comcast business built for business. let's reveal today's mystery chart. as always some of you smart people have gotten it already. 20,000 people visited the main location tonight. that main location tonight is on eighth avenue really between

seventh and eighth f-the -- the 33rd manhattan location. game three of the stanley cup playoffs. >> and, of course, that's got a lot to do with the donald sterling scandal as well, and the clippers are worth $2 billion then the knicks are easily worth 3 million. >> there's a difference between the knicks and clippers. the clippers win. >> that would make a big difference. >> that would make a big difference. that was mean, a lo blow. let's go live to julia boorstin in l.a. where the latest names in video games are gathering for e3. i believe you just spoke with the head of microsoft's gaming division and what did you learn? >> reporter: well, mandy, this year e3 has just kicked off and microsoft is in a position of having to prove itself and show that it can catch up with plashions new ps-4 which is leading microsoft xbox one in

sales so with the pressure on to compete the big event kicked off with exclusive content that will drive sales of the xbox one and help it catch up. we spokes with xbox chief phil spencer in a first on cnbc interview about a new strategy he's taking to be able to drive the new sales in what he admitted was a very competitive environment. >> you have to start with the core customer of the box and we've construct it had for television and all forms of entertainment remains a strong part of our vision but we know the day one customer every year has to be the gamer and you expand from the gaming audience out. >> the 90-minute presentation was really all about games rather than talking about xboxes and entertainment hub as microsoft has talked about and focused on in previous years. now instead of going through all the entertainment options, the company decided to target core gamers with news of exclusive digital add-ones for an upcoming

call of duty, advanced warfare and plenty of new halo content. >> you really have to focus on a breadth of content. like any form of entertainment people like many things. we showed halo and master chief collection bringing halo 1, 2, 3 and 4 exclusively this fall. i think that will be a huge thing for the gaming fans. >> we'll very to see now the new games drive the soles of consoleses during the key gaming season which is crucial for all the console makers. coming up is the arts press conference in five minutes or so and the ceo of electronic arts in an exclusive interview in "closing bell." guys, back over to you. >> thanks so much, julia. look forward to it. now the ceo of a company whose business model was so good air b & b is going to try to copy it. the head guy is going to join us next. ♪

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we've all heard of the service for booking a hotel, just stay at someone's house for vacation and now that service is going after restaurants as well but what happens to others already in the space, the space for making dinner for strangers. noah, when i met you and you were talking about this really original idea you had where you connect passionate cooks with hungry eaters, wow, that's a

great idea and in the same week air b & b is testing the same thing. does that hurt you or give you more awareness of what's going on in that space? >> first off, thanks for having me on the program. really excited about what we're doing here. you know, we look at ourselves as the future of hospitality, and i think what we're doing is trying to create a platform that enables any took cook to be able to offer and serve meals to anybody. it seems like, you know, with air b & b they -- it's kind of an add-on service to what their core product is which is allowing people to stay over at other homes. >> it's disrupted the hotel industry. do you think what you're doing and what air b & b is trying to get into with the food does that disrupt the hotel industry or does that disrupt it too far? >> there's a bigger trend going on which is what we're seeing is new distributed networks of

brands and companies, and that's just not about the hospitality industry or the hotel industry. were you just talking about the transportation industry. and i think there's a kind of a larger issue here which is that more and more people today are relying on themselves as microentrepreneurs to be able to sustain their livelihood and also be able to do the things that they would like to do, both personally and professionally, and i think that's just going to continue getting stronger and stronger and more amplified as we move into the future. >> the restaurant, hotel and transportation industries have a lot of mojo, especially in new york city. what do they think about feastly? >> you'll have to ask them. >> have they called. >> are they like, hey, noah, knock it off? >> really interesting. a lot of restaurant chains and other brands have reached out to us because they are trying to understand how do we stay up with what's going on and continue to be innovative. you know, maybe a brand or, you know, restaurant chain isn't about the physical location that it's in, maybe a lot bigger

than, that we're seeing a lot of interest from big brands as well, and i am a restauranteur. i own a cafe in d.c. called the blind dog cafe and we have a number of cooks that have done stuff in restaurant that haven't been used. it's not an either/or situation here. >> i love the idea of dinner with strangers and getting to meet people, maybe even meet a new friend. don't like the idea of paying for something that really would be sub par. how do you vet the quality of the food that's going to be presented? >> totally, i mean. let's think about that same issue with the restaurant industry. you go on yelp and look to see what the reviews are. we have a very similar situation. we're number with you, have all of the cooks coming on the platform through a multi-stage process and after that qualification period or the qualifications have been met, you know, we have a very transparent both qualitative and quantitative review system where everyone who is participating can say whether or not they liked it or not or what they did.

thought it was good value, et cetera, so, you know, we know immediately what's going on in any of these meals. >> an interesting space. i'm going to check it out. thank you very much. hanks for joining us. noah from feastly. >> showerly would not work quite as well. >> i would think it would work very well. >> thanks for watching "street signs." >> "closing bell" is next. >> hi, everybody. welcome to "closing bell." i'm kell evans down here at the new york stock exchange. >> nice to see you, kelly. i'm scott wapner in for bill griffith and on the show today on the march for milestones, dow within striking distance of 17,000 earlier, retreated a bit and now it's getting a slow climb back and you never know what's going to happen in the final hours. >> don't you forget. >> the s&p also could be eyeing 2,000 this week. small caps