we'll see you guys next time around. for now it's over to "fast money" with melissa lee. >> hey, there, kelly, you know we love regis, absolutely, and the other stock that he knowns, by the which, lululemon which is having a nice job. in terms of today, we've got the commodities teen. dennis garvin sees oil going higher but it's not iraq that is driving the price action. it's another risk factor so he'll name it. >> over to you, melissa. >> live from the nasdaq market square in new york city i'm melissa lee. who says there's no volatility in this market? the vix may be low, but there are lots of big movers in today's session. tes larks general motors, f-mcmoran, 3-d systems breaking out to the upside. tesla on a tear for the last five trading days. up 15%.

let's bring in ben cowan who joins us on the fast line. ben, what's driving this? >> thanks for having me. much big news coming out. more importantly earlier in the week tesla issued an e-mail to model "x" reservation holders reaffirming the timeline around when deliveries will start early next year and then it said we'll see actual production models on vehicles on the road sometime this fall so i think that gives investors more confidence in the pipeline of new vehicles. we've also seen some positive movement in state legislatures on the direct sales front which is also a positive, and then i would say lastly coming out the patent announcement by elon, you heard talks about talks of tesla being in discussions with bmw and also possibly nissan and centered possibly around infrastructure and building that

out so as investors think about cost savings, that could be one thing adding to the positive movement, the shares. >> you like tes larks one of your top trade. you've got a $2.75 price target so roughly 40 bucks from where it's trading now? does the ascent of this move concern you at all? >> it doesn't. you know, tesla moved very quickly. we do like it. the second-quarter results, i do think we'll see very good production volumes, production has been increasing since they last reported. i do think deliveries will be up and september out for a nice year, especially with the model being out there on the road and then the giga factory coming together with the announcements there about site selection and then potential investors. >> ben, in asia they are all behind every type of benchmark they have set for themselves as far as alternatives, electric vehicles. how much of a push is that? we've forgotten about the asian markets and hearing about

europe. how much is a push is going to be the asian markets? >> you would say that i would say it's going to be a very big market for tesla as we look ahead to 2015. i think that they price the vehicle correctly. i think there's -- the chinese government will have much more electric vehicles to grow. i think elon's status in china will help them enter developments and partnerships there. i don't expect to see big deliveries in china, and we don't really need china to be a big factor but obviously it's an important market. >> i've been a noted bear on this one, at least on the desk. in my view the news we got with the model "x" reaffirms. the open patent approach signals panasonic and some of the battery commitment side of their growth here is also in question. in other words, will these guys

actually follow through so you have to open it up to the world, but i guess like i feel like the move in tesla is really more a move back to the technical stocks and we got to a place where these things are oversold. tell me what's new and different here, or are you saying it's the same old story? >> there's new reaction after the q-1 results. there was a little bit of negative surprise. i would say tesla has outperformed some of the other momentum today even into this marketplace and the market-x, new pieces of data there, the vehicle will be better than the pre-production prototype that we did at detroit auto last year so that was good news, and i think the panasonic, it's been a worry that when they come to the table, when will they come to the table? they have actually said, and i think it's all in a negotiation process at this point. they said they want to be the only sell provider to the factory to.

me that means it's there, and tesla's business means quite a bit to them as they replace their lower margin of consumer batteries. and so i expect panasonic to be there. not till q4 when the defense of q-1 after ground breaking. >> ben, thanks for phoning n.always good to speak with you. >> ben kalo. nice move in tesla, and certainly a series of potential cat lifts lining up as ben had noted. at the same time would you keep on holding, or would you -- >> terry brought up a good point. it's hard to play it from a fundamental perspective. you've got to look at completely technical, really quickly. since topping out at 265, a sires of lower lows and lower highs, and we were talking about being in no-man's-land needing to recapture 2.25. i've got to be true to my word saying now that we've recaptured

that and accelerated throw, back to momentum, i think it's back to being a momentum stock again so i would be shocked at some point if this stock didn't pass the 265 level. >> netflix, tesla, trip advisors, up 50% over the past four weeks. a return of momentum. how do you separate that out from the tesla trade? >> like a lot of names in the marketplace. where are the opportunities? where is volatility and how do you make money in this marketplace? there is volatility, but just not in the s&p 500. look at the demand pushing the volatility higher, the implied volatility in this stock are moving to the upside, not just tesla, 3-d systems and freeport-mcmoran. the july that expired on the 3rd, july 3rd, 255 strike calls, extremely active. over 2,000 of those were purchased today. same type of activity we've seen

today in the weekly options of 3-d systems so there is volatility in this marketplace. you've got to hunt it down and right now people are looking for tesla to continue this momentum. >> that was a huge mover. also freeport-mcmoran and that's partly the china data. >> hsbc, not the government data that came in 1.5 times higher, the expansion in the industrial side, but, you know, we were talking three weeks ago and a lot of people were making noise about the inventory on copper being the collateral and credit issues in china. always noise to me. do not trade on this news. freeport completed their sale of the eagle ford to encana. very good for these guys. i think a lot of the miners were oversold. i don't think you run blindly into miners here, but i think there's more move to go and even in the iron ore trade. >> real quick on freeport, sorry, guys. this is as much an energy play. >> right. >> and because of some of the acquisitions that they have done, i think you've got to look at that, and that's why it's a very interesting stock that's not really recovered a whole lot

when you really look at where the stock has come from now. i think there's plenty of upside. >> one stock that's recovered, talking about the end of last year, the stock that languished forever was alcoa, and you talk about stocks that had stealth move. look at ol coa, new 52-week high, probably new three-year high in the name, and if you look at a company that's restructured now a number of times, they finally seem to have gotten it right so lump alcoa in there, and it feels like even with the move today, even with the move we've seen this is the stock that will continue to trade higher. >> mike ron with mary thompson who has been list nick in on the conference call. mary. >> reporter: third quarter, company reported better than expected results. revenues slightly higher than expected. on the company's conference call which is still ongoing, company ceo called the company outstanding and noted its growth margins were stable at 34%. giving guidance for the fiscal third quarter, sees revenue at 4.2 billion. estimates were at 4.07 billion

and gross margins in the fourth quarter could be impacted negatively by a legacy sale. as far as the outlook for 2015, the company sees continued favorable markets in d-ram, higher mobile stable server and lower pc demand in d-ram going into 2000 or in 2015. as far as the nan market goes, it sees a stable nan market. the stock is off in the after-hours session, and it's come off the lows of the after-hours session. melissa, back to you. >> mary thompson, thanks for that. is this a case of a lot of good news being priced into the stock? most recently, bank of america, credit suisse and big moves in mike ron. >> numbers expected to be in line or slightly above, and i think you're out of place where it's also proved me again, at least after a tremendous run. a lot of people, you get these reports of people like david einhorn who nailed this thing. we don't know where he's positioned now so people trying to coattail this thing with some of the big boys, i wouldn't be doing that.

>> a trader off the d-ram prices, overlay that chart right on top of mike ron, it's identical, so traded on d-ram for so long, but now you have the kicker of nan, and now you go back to intel raising guidance so pc market isn't over so now we're back to another kicker of d-ram is stable so i think people are thinking about it being priced n.probably in for a little bit of a shock. i was a little bit annoyed with -- i shouldn't say annoyed. i was a little bit disappointed for the way it traded after market, but i think higher. >> lululemon shares popping today on news the company founders will gain more control. we've got the analysts who first predicted this would happen a couple weeks ago right here on "fast money." he'll tell us what happens next. and is bringing back the company founder the best move? it worked out for apple but not so much for dell. the traders will debate that next. because dennis gartman says the real driver for oil in the near term is not iraq. he'll tell you what it is coming up on "fast."

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so when you mentioned management buyout, you think the chip could go in and buy a consortium to buy the company? >> if you look the at free cash profile as well as the net cash position, it's a company with a

lot of growth position so if he has the view he can run this privately with generating the right irrs and getting the right leverage, one theirio to think about, and it's more relevant as the stock has gotten so much cheaper. >> well, that scenario does seem to be playing out right now. chip wilson is, in fact, working with bankers and weighing his options for shaking up the company. currently owns a 28% stake in the company. shares are up 3% on the day on the back of the news. with us is the man who made that call, oliver chan, the retail analyst at citi. great to have you back. what do you think happens next at this point? >> i think something will happen. the stock has been under pressure. i think there could be a consortium and they are evaluating tons of different options involving strategic buyers, financial buyers or a combination of the two. >> this is a guy that got himself in trouble by making inappropriate comments. is there a risk that other people won't want to be part of his consortium. they want to be part of a consortium but not one that includes him. >> well, he does own 7% of the company. i think it is a risk to

consider, but he's pretty energized, real wants to run this company on a day-to-day basis so we'll see, and there will have to be debt and equity raised as part of this process, and i do think he wants to be involved with day-to-day. so he'll play a role in this no matter what. >>? >> you mentioned the free cash flow, a consortium in your view, does that include private equity because the free cash flow isn't enough to lever up the balance sheet? >> well, i think back in the envelope they could lever up five to six times debt to ebitda as we talk to our teams internally, 2.6 billion of debt and 4.5 billion equity so a deal is possible. you also have to look at the entry and exit ebitda multiples. luxury transaction comps go around 15 times, so there's a premium that could be offered coming into the deal and out of the deal. >> so your assumption is that 10 to 15, that gap should be closed? >> yeah. it would closed in a deal, so with an lbo that took place, you know, you'd have to get the

leverage, but according to our back of the envelope, given the free cash flow, you can get be a internal rate of return of 15% if you pay that premium. >> all right. oliver, thanks for coming by. oliver chan who made a good call here. >> great call. >> last time you downgraded lulu it wasn't a sell because of the options. what is the market saying about it? >> surprisingly we did not see a whole lost activity. the volatility we talked about, implied volume tilts going up across the board. lulu is not one of those names but this is an interesting name. oliver last time addressed the idea that it wasn't all or nothing, but he did talk about the fact that leverage buyout was the best sort of a scenario that he could put out in front of us right now. i seem to like this. i still look at this company. whether they are bought out or not, i look at this company that has got growth when you lock at different metrics over the next quarter, online growth and i think it's been undersold much like under armor, maybe it's a nike, but somebody else within the industry could take them as well. >> i think those are the cat lifts. >> the company has gotten a little bit better.

they stepped up their marketing plans and added incremental marketing and gone into the digital world and added p.o.s. you've seen a lot of bad news priced in. this is a name at these levels that i think becomes interesting. i don't think you're jumping into it. >> chip wilson not the only founder looking for a combark. steve jobs watched apple jump 10,000% when he came back in 1997 and michael dell's return brought sell's stack down until he took the company private and howard schultz still bringing value to starbucks, up 280% since he came back in 2008. is the founder making a comeback a good thing for the stock? i think it would depend on the founder obviously. >> you know what's going to play out, i think, and time will tell, but aubrey mcclendon, when we talked about this earlier, the first name that came to my mind, the guy that co-founded the company. obviously came under consternation a few years ago and resigned, so i don't think he's done yet, and the stock has had a nice recovery. not nearly gotten back to the

levels that we've seen at its peak, but my sense is there's another chapter left with him. >> how about you, grasso? >> i think it was all just dumb luck timing on steve jobs and michael dell. i'm kidding right there. >> what? >> bring it back to abercrombie, talking about a stock like lulu, abercrombie hinted at 393, 35 level and now the stock is up 25% since the end of may. keep an eye on abercrombie. >> comes back to whether the brand equity is still relevant depending on the company. the boomerang ceo where you have an owner and founder who is in a position to make change with a brand equity that exists is a powerful acquisition. a lot of boomerang ceos, procter & gamble, those are cases where the jury is actually still very much out, so we'll see there. >> coming up, google making half a billion dollar acquisition today in the internet of things. the details and the latest move and what it means for the stock, that's next, and we want to know what you think.

this is time, guys, to log on to cnbc and join the conversation and have your voice be heard. logon. getting the 411 on several big stocks. the run-up of 2014, but just might be poised for a major bounce-back. we're talking zero to hero trades later on. we're moving our company to new york state. the numbers are impressive. over 400,000 new private sector jobs... making new york state number two in the nation in new private sector job creation... with 10 regional development strategies to fit your business needs.

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♪ it's not unusual to be loved by anyone ♪ >> can i get a shot of guy dancing? amazing. >> you look like the gopher from "caddyshack." >> look a little bit like tom jones. >> not really. but the gopher from

"caddyshack," for sure. >> tom jones, genius. >> rocks. >> okay. >> okay. >> time now for some unusual activity. pete has been watching applied materials, 52-week highs. >> 52-week high. this thing has really been running. you look at the chips and the energy, the sectors that have been really this market for all of 2014. today, some smart folks taking some of the money off the table. the calls, almost 20,000 traded, that was rolled up to the january 24 calls on over 49,000 trading. it's been a great run and pushed its new highs near that 23 level, just underneath there. folks think it's going through 24. i do, too. bought some calls along the way as well. >> tonight we're doing an interactive version of top trades, first time we've ever done that. >> awesome. >> we'll ask you to participate at home and join in the conversation but logging on to cnbc.com/vote and telling us how you feel. we'll kick it off tonight with oracle confirming it will

acquire software company micro system. they will pay $5.3 billion for mike ron, so will this deal help oracle? get out there and vote yes or no. it marks the largest acquisition for oracle since buying sun micro systems back in 2010 for $24 billion and that wasn't such a great acquisition, to this day. >> horrendous, horrendous. i'll try to talk down this no vote because i bought the stock on friday, also thinking -- and that's not why i'm talking it down. >> people are saying no, but anyway, go ahead. >> oracle is one of the great consolidators and one of the great acquirers in technology. they and cisco seem to do this. people who say oracle is not growing or has to grow through acquisition is crazy. what they said is they are going after the most profitable verticals and the retail verticals and the point of sale vermont calls. this deal will be immediately accretive. this is deal is cheap to the s&p

at a time when people are looking for a major cap tech. this makes a lot of sense for this company. >> does it feel like it should have been here a while ago? >> i'm not sure. >> could they have had the presence? >> maybe, maybe. i don't know if it matters if this deal makes sense right now and is accretive to the balance sheet. >> oracle needs to put more growth fuel in its engine to catalyze the growth on the top line. >> what timmy said. the best m & a firm on the plan planet. taken a couple of missteps over the last several years but not that many. last thursday when the stock was trading 38 and change, wouldn't be surprised to seat stock mid-40s within a couple of week. 41 and a dime today and on a descent to benign week it goes higher. these guys understand what they are doing and i like oracle. >> and they do a fantastic job with the whole integration process. larry ellisson knows what he's doing. >> i had no idea what you were saying when you said iron man. >> do such a fantastic job, and

i'm with you, tim, and i bought it on friday as well on the dip. i think the pullback is a gift, and i think you will want to be a part of oracle. >> let's close the voting and see how you guys out there feel. no, not a good deal. 58% of you, so a lot of guys here on the desk liked it. not you guys. >> so much for that. >> next up, google's nest maker, smarter thermostats and smoke detectors announcing it's buying home monitoring for $550 million. how do you guys at home feel about that? good or bad for google? go to cnbc.com/vote. tell us how you feel. guy? >> clearly something i'm never going to own. i mean, smart thermostat, smart anything. >> that's not you. >> it's not me. >> i don't know what he's doing, pass the standardized test in terms of intelligence but in terms of smart devices in my home. >> something we didn't really understand or need but let's keep moving. >> i'll continue.

>> this is a land grab. all this stuff -- everybody is just trying to gobble up what they can. facebook, it's google and probably throw yahoo! in there and i think google comes out on top. finally gotten back to levels we saw when they last reported. the stock sold off. i think it holds 550 and pushes to 600. will this be a good deal for them? i don't know if it matters. all i know is google is their own universe. valuation is fair and i like the some. >> it's a drop in the bucket for google. 500 million bucks, who cares, right? >> they are almost given, you know, kind of first mover advantage. the deal led the way. you can argue that led the beat deal and certainly some of the facebook deals at least in terms of getting outside of your core universe, and as you sigh, and also on valuation, google's got a lot of room here. a lot of room to put some of these numbers. >> everybody wants to be in the smart home, them and apple competing one after another all the time, and i think this is just one more chip in their favor. they are saying, hey, look, you're next and i think apple will be next. >> google has its tentacles in

far more spots than apple. apple is sort of pigeon holed. >> good or bad then? >> no, it's a good thing. google, you're getting the price of an ultimate growth stock for a value price i think sun limited. >> we're going to close the votes. 14,000 of you out there voted. 14,000, and 53% of you said no, it's not a good buy. >> 0 for 2 on the desk. >> what are you going to do? >> who is voting, just dumb people today? >> wait a minute! >> what's wrong with you? >> what is wrong with you? >> all right. let's -- let's keep going. next up, two chip stocks seeing big moves in today's session, amd advanced micro and enviedia getting downgraded from under perform to sector perform, the firm citing weaker pc demand. we open it up to you guys. should investors get out of the chip-makers? cnbc.com/vote. tell us and you'll see on the bottom as the votes are being at allied as we speak. all right, pete, what do you say? >> talking about the individual

computer user versus the corporate, and they also in this same upgrade/downgrade, also talked about intel once again and that's one of the names that i think continues to hit it out of park. i think intel goes higher but the other two names. amd, just a round to compete with. enviedia, on the other hand, is interesting. on pullbacks that's the name you'll want to buy because of some of the exposure, i like it going higher. >> bank of america cut them last week, them being nvidia. >> intel needs some sort of foil. the stock has been really interesting over the last month or so, a little bit of a pullback here. i don't like amd, but there might be some mojo. i think the stock trades north of 4.50. >> should investors get out of chip-makers broadly, so if you had to bay an etf as a peg to a chip-maker and the put it in some sort of basket, would you? >> yeah, but i'd buy intel.

>> finally got out of their way in cellular and getting into the faster chip processing, the more efficient chips and the dividend yield meets the valuation meets. mega cap tech, a popular trade that i would stay in. >> closing the votes. closing the votes. there you go, wow. the yes team pulled it out. >> once again. i guess we're wrong. >> nice going. >> get out of. >> a very negative audience. >> so that's a negative -- >> everything was bad, right? >> everything that you said, guy. >> tom jones, by the way, should have a q and a about him. >> by the way, we're not doing done voting yet. we want to know what you would rather hear about for tonight's fun story in pops and drops. do you prefer learning about kim car dash i don't know's android drop? >> not. >> or do you want to hear about the world's very first electronic joint? >> no. >> that's an e-joint.

cnbc.com/vote. we'll read the choice you picked on air a little bit later on. all right. after this break, why dennis gartman says the turmoil in iraq is no longer the main driver for oil. stick around. that's next.

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welcome back to "fast money." i'm mary thompson with some breaking news. dow jones reporting criminal and civil investigators are investigating carl icahn, sports better bill walters and golfer phil michelson in relation to an insider probe relating to dean foods. dean foods has been subpoenaed as part of this probe. you may recall earlier that icahn and walters remain under investigation with regards to trades made in clorox, although the s.e.c. and fbi said at that point there was no evidence that mr. michelson, of course, a inwe are of the masters tournament in golf a number of times, had made it no illegal trades. back in june the "new york times" did report that michelson and walters still faced an investigation over separate well-timed trades in dean foods with walters netting nearly 15 million in proceeds and michelson netting about a million. so we'll keep watch on that. but, again, civil and criminal

investigators looking at icautious walters and michelson with regard to dean foods. back to you guys. >> mary thompson, thanks for that. when the story initially broke, guy, you said it will get worse before it gets better. worse? >> not better. >> far from p.a. trades, too. that's a big number. that's a big number. that's a big number. >> all right. >> a lot of profit. >> let's move on. tonight you get to choose our final story for pops and drops. we'll close the votes, and the majority you out there chose e-joints, 81%. >> let's see. >> we'll have that story in a couple of minutes. meantime, we cook it of course, pops and drops, big movers of the day and we do kick it off with groupon off 6%. >> you would have thought this would run a little bit more, starting to make a sires of higher lows. i think it's actually viable here. >> yingly green.

>> whole space under a bit of pressure. people worried about production and the china-u.s. trade wars here so, again, a name i would not jump into tomorrow. >> blackberry, a pop that moved 3%? guy? >> great job by jon najarian and that crazy colin gillis who came out and upgrade. >> nice. >> getting to levels, we felt that basically in middle of january, late march, 10.5 is your bogey. trade there fails, you've got to pull the rip cord. >> pop for buffalo wild wings, up 6%, pete? >> a nice boost tand. warned lick out there. it's all about the sporting event right now with the world cup, huge sporting event. as long as the usa is in it people are going there. valuation a little high, pull back from buffalo wild wings. >> and now the story you voted for, a pop for e-joints, a dutch company has rolled out the world's first electronic marijuana cigarette.

the company njoint is selling it in clubs and bars across europe. another model allows users to load up their own weed. it retails for roughly 12 bucks a point. >> going in the proper direction, anyone else feel that? >> this is in europe. >> the world. >> the world is heading down the tubes. >> that's just in that -- >> in dutch land. >> in dutch land. >> all right. >> soccer squad though, the dutch. >> you don't like soccer. let's move on. we're taking a look at several dow stocks underperformed year to date and is now ready to bounced back big-time. zero to hero, what is it, tim? >> mentioned what's going on with mr. lavallee. he's back, and the view is this guy is transform this company. remember, for the last six to 12 months, a company that's been lost, lost at the top and in

terms of their cost-cutting and margins. they have $25 billion brands in a space when i think a lot of brands potentially offer value in a world where we're seeing a bit of a feeding frenzy for spinoffs and, et cetera, cash flow, dividend yield 3.3%, trading in line with its five-year average. there's a chance for this stock which just started to pick up, if you look at charts, to begin getting momentum because the company is starting to show margin of progress. >> what's your zero to hero? >> goldman sachs. looking at management from top to bottom. i like this company and like what they have been getting themselves more and more involved with since 2013, ipos and secondaries. seem to be a part of every single m & a deal that comes out. they have been a part of it. like the trading atmosphere, much better than what people think, despite we're low volatility. goldman sachs, i think this stock is going to test 52-week highs, a little over 180. >> grassley, your pick? >> home depot, used to be an investor favorite. it needs interest rates to stay low. and it also needs the housing

market to go slow and steady improvement so you don't have guys rotating out of this going into home builders, but i think right now poised to do well. i don't think interest rates are going to explode. >> guy, general electric? >> getting back to the net, you look at the deal. finally getting back to where ge was 15, 20 years was. i think ge capital killed them. still trying to recover from that, but they are not nearly as dependant on ge capital as they were five, six, seven years ago so when the street finally figures it out, when they realize it's more like honeywell now than they have been the last 15 years, i think that stock will get that type of valuation. >> and that energy exposure. the fact that they continue to increase and i love gu for that reason. >> secretary of state john kerry visiting iraq as militants battle for control of large sections of the country and while traders focus on the latest middle east crisis and the impact on oil prize our next guest says the real driver of oil could be a world away in africa. let's bring in dennis garret man, editor of "the gartman

letter." good to see you. >> good to be seen, as always. >> you believe oil is going higher, but it's not iraq driving it? it's what's going on where? >> well, mel, my job is to look around and to see where the stuff that is on page 36, 40, 55 of the newspapers that are in little blushes that nobody is paying attention to. everybody is paying attention to iraq, we understand that problem, but now there's something that bothers me about what's going on in nigeria. we've heard about the circumstances prevailing with boca had a ram -- haram, my concern is what's going on in the north where all the oil is located. there's a new secessionist movement in biafra down near port haarcourt. if this new biafra gets together with menn, suddenly you'll see problems with exports of nigerian crude.

nigerian crude is wonderful crude, very light, they call it bonnie light. very low sulfur, about the second best crude in the oil. everybody wants to have it, and not as if this is a problem that's incumbent tomorrow or the next day, but it's something that we should be prepared about, because suddenly you've got a secessionist movement that's something out of 1960s returning. >> right. >> and boca haram. what if all three decide they hate abuja and the capital so much and the federal problems that they start to take action in the south? >> i'm wondering if your view, what's the greater likelihood of a supply disruption, what's going on in nigeria or iraq? >> i suspect that both of them have great problems, to be honest. right now you have the military occupation going on in the middle of iraq, and you have that probability that the oil facilities may not be hurt, but the pipelines can be. down in nigeria you have the pipelines and the oil facilities, so i think that investors should aware of both of those problems, that they could come to the surface very

quickly. nobody is talking about -- about niger yeah, but we should because the united states imports a great good deal of crude from nigeria. so, too, does europe, and i said it's very high quality so pay attention to both. finally, guy, thanks for the comment on al coa. i've been bullish of alcoa and talked about it on this show many, many times since last october. made a new high today. new highs are still coming. >> right on, den, you're the man! >> dennis, good to see you. >> thanks, mel, good to be on. >> dennis gartman, the man. >> he is the man. >> talking about the commodities space, what's interesting, dennis is basically talking about supply issues. looking across, the crb, commodity index at 21-month highs which are happening in a number of different spots, iron ore prices below the cash cost so 30% of the chinese mines begin to come off line. the russian producer is going to break the pricing cartel in potash, steve and i very long in this name. again, you're getting at least on the price side, not necessarily demand, this is very

cyclical in the commodity space, a place where a lot of commodity prices are firming up, and i think you can get long the miners. >> investors are gearing up for the ipo speculator. coming up, we brake down who is really using the hd cameras and why its user base might time off and cnbc's morgan brennan gets her hands on harley davidson's first electric motorcycle. we've got the details. more "fast" straight ahead.

it is almost go time for go pro. this time investors will get a chance to own a piece of the versatile digital camera company which plans to price its ipo on wednesday and start trading thursday. our next guest collected a slew of data about potential growth prospects and the user base. great to have you with us. >> oh. >> that's rough. >> you've got one on your head, huh? >> nice to be taping, melissa. good to see you all. >> good to sigh, too. >> wanted to make sure that everybody knew what this looked like. >> you guys had a problem with google glass. >> yeah, exactly. mike, talk it me about the user base and why its users might be more valuable compared to others, because it's -- it's a very young sort of

mobile-oriented user base. >> certainly is, and when we got this data out of our national mega media studi two weeks ago, i said, wow, look at these people, the exact people advertisers want, early adopters, 18 to 34 and own a ton of devices and skew more mail. they are very well-to-do for 18 to 34-year-olds, far above the national average on income. >> when you talk about average, you're viewing go pro as a media company and that's a jump that not many people and certainly not go pro hasn't made. yes, it generates a lot of content. a lot of content is upload on youtube, not on a go pro network. >> that's true. i definitely see this as a consumer electronics and a media play. as you know there's been a lot of attention out in silicon valley to twitch. twitch has been rumored to be worth $1 billion and it's all about video games, console playing, live video game shows about video games so go pro can be a media company, too, go way beyond that. it's beyond gaming.

it's travel and it's family outings, it's extreme sports. it's watching your kids play sports. it's culture. it's goofing around, so there's a lot of media that's being generated and one of go pro's responsibilities will be to start to monetize that. >> to assume though that its user base is going to be valuable for a media company assumes also that it will somehow develop a distribution mechanism of its own. will it be that, or will it be acquired by somebody with a distribution network? >> well, i do think an acquisition would be a possibility even if they went public for sure. you know, you look at companies like makers being bought by disney and full screen being looked at by a number of people. another being valued with different numbers and twitch being highly valued, so i could see a number of players, big media companies, big consumer electronic companies, even a google or amazon conceivably as an acquirer, but these people will develop a business model just as other companies have on youtube. they get a split of the revenue and have a right to sell the premium revenue.

really 6,000 videos a day uploaded to youtube. >> we're going to leave it there. thanks so much for joining us. interesting data points. what would your bet be. let's say it does price and goes public this year? in a year will it be a stand-alone company or be bought? >> i'm surprise it had reached the ipo level. one of the names i thought apple should have bought. >> right. >> looked at name beginning of the year, and i use this project. i think it's unbelievable. >> strapped on your head. >> ski, surfing, anything you want to do, really is phenomenal. >> roller skate. >> anything you want to do. >> the videos you see afterwards are absolutely killer. apple should have bought them before the ipo. now if they ipo the stock price will levitate. >> starting to see revenues from that company come in, decline already, and we were talking about it when we first started talking about go pro. why do you need them in the obvious tuck-in would be google with youtube. why can't apple come out with -- the cameras are getting so much better. >> can't get a shot like this with your iphone. >> that's true. >> maybe you can get it and put

your watch up there. you made the point, and this is where you were going with this. no way the guys can convert this to their own content or network. >> there's a leap of faith with the content companies. >> i don't think the brand takes you there. >> let's talk harley davidson unveiling its first electric motor psych. our morgan brennan got a sneak peek and joins us with the details. how was it? >> it was interesting, an adventure and very early this morning. it's called project live wire and this aksel ritz to 60 in under four seconds, but this motorcycle is very, very quiet, not the booming engine sound that harley once tried to trademark. this is a prototype, not for sale so likely several years from hitting the market, and that's thanks partly to the high cost of lithium ion batteries and the short charge life that they have, and in this case about 53 miles, but here's why investors should care because this is part of a larger strategy shift for harley. it's expanding beyond its white male baby boomer core customer base. have a listen to this.

>> someone living in a city like new york city that wants to zip around and have the nimble responsiveness that this electric bike delivers but in cities all over the world, urbanization being a growing trend and obviously appealing to millennials and live wires right in the sweet spot of that. >> the company also has two new street bikes coming to market this year. that's also focused on this demographic, and analysts are saying harley is doing all of this because even though shipments are recovering after getting hit so hard in the downturn, many of those core customers aren't trading up as quickly as they used, to and it's these new quote, unquote outreach customers that will help the new sales base. >> that was shot with a go pro, i'm telling. >> you tying in with the story. this won't be on the market for several years. does it -- we've heard about the strategy shift trying to broaden it out and trying to get women and a new demographic. >> i think for core harley players and users it's an abomination. nothing close to -- you don't need this in the city, by the way. i see guys riding electronic

bikes. if you're going to be riding around the city, you don't need to go 0 to 60 in four seconds. not what's happening. if you look at the chot, harley has been struggling around the $69 level, it's a neutral at this point. >> people that want bikes want performance. tesla did it with the car company, prius, the real sport car with model s. people want performance with an alternative. >> i want performance with alternative. >> i want performance period. >> sounds like a different conversation. >> you should save that line. >> that was something else. >> coming up, morgan, thank you. coming up, jetblue might be hitting some turbulence this summer. break down a huge bearish bet on the stock. that's next.

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airlines one of the hottest trades of the year but some traders think that is about to charge. mike here with options action. >> jetblue traded seven times its average daily put volume and almost all of that activity looked like the july 10 and august 10 puts. what it looks like to me, an institution may have been selling the july 10 puts about 5,000 times and then going out and buying the august 10 puts, paying about 35 cents for those. obviously that would be a bearish bet and jetblue would below the $10 strike price by

the 35 cents you paid. >> are you bearish, guy adami, on jetblue? >> no. >> given the rise it's had since may. >> finally that $10 level, no, listen, i see what mike is talking about, but i think this stock has a lot of catching up to do. i like jetblue. >> thanks to mike. we come right back with the first trade tomorrow. stay tuned. ♪ time and sales data. split-second stats. ♪ its so close to the options floor, you'll bust your brain-box. all on thinkorswim, from td ameritrade.

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it's a brutal full contact sport. >> from the time the whistle blows till the last play, i promise to keep fighting for you. >> jim cramer, leveling the playing field next. >> we want to update you on a story we brought you earlier. civil and criminal regulators are investigating dean foods in an insider trading program. the company's senior communications director issuing this statement to cnbc. i will not comment about speculation regarding a subpoena. >> can i only tell you we're reviewing this matter and our practice is to offer full support to any government investigation. melissa, back to you. >> thank you, mary thompson. stains me as a little who had they wouldn't even, i don't know, if they got a subpoena, they got a subpoena. >> to what extent is the company involved in this? it doesn't make sense, so, you know, ultimately, this is -- we've been hearing so much about this, as we've said. i'm sure we'll hear more but the size of these trades and profits for guys -- >> you think it raises eyebrows. >> this is not what they do for a living. >> that kind of size, definitely

stands out. no doubt you're 100% right. >> it does. that does it for us. i'm melissa lee. thanks so much for watching. see you again here tomorrow at 5:00 for more "fast money." meantime, don't go anymore. "mad money" with jim cramer starts right now. my mission is simple -- to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm trying to make you a little money. my job isn't just to entertain but to teach you. call me at 1-800-743-cnbc. or tweet me @jim cramer. anybody who has a high school diploma has