>> sunpower. >> joey? >> consumer staple, sjm. >> stef? >> waddle and reed. rough day for the markets, nasdaq the biggest loser, "power lunch" picks up that story right now. halftime is over, "power lunch" anded second half of the trading day starts right now. >> senor wapner, thank you very much. the markets are, as scott points out, in turmoil today big time. the dow down 121 points dipping below 17,000, the s&p 500 off about 0.. the nasdaq bearing a harsher brunt here, down 1.44% at 43.87, the russell 2000, similarly down about 1.3%, gold is off a bit as well. is the vix, the volatility index up today, though you can see over the past year it's been

confide essant. first we have some breaking news from steve liesman down in steamy washington. steve? >> thanks very much, jeff lacquer, the richmond fed president making some of the since that strong jobs report. he cease saying the jobs report is more representative of the economy than that negative gdp number, talking about an issue that we've been discussing, between strong job growth and weak economic growth overall. lacquer, however, saying he does not see growth over 3% likely in the near future. that's not his call. he sees an economy that continues at this 2, 2.5% gdp rate we've had over the past several years. both have slowed since the great recession, and it's -- that's a suggestion that he doesn't see the need for huge still lug from the federal reserve. he does say it's going to be hard to see a speed upin

consumer spending on the hidesen, and households remain cautious on spending, on real estate, and it could be a while before housing construction returns to normal. the latest data on inflation, a big concern of lacquer is that it's bottomed out, he says moving towards the fed's 2% targets. he is concerned about inflationary pressures building up from the $4 try wrong balance sheet that the fed has amassed through quantitative easing. inflation, however, is what will behave, but the fed will need to withdraw stimulus at the appropriate time, lacquer says, he will also need to raise rates before the fed hits the 2% inflation target. sue? >> you know, that last statement, steve, i think is very interesting. before we hit that 2% target. if you look at some of the pressures we have seen in the food area of inflation, they've been pretty dramatic. what are the odds we'll get towards that 2% rate sooner rather than later? >> well, the three month we've already been running technically on a 2.5% rate over the last

three months, so we're there on the headline cpi number, which obviously the fed follows, another indicators which tends to run lower than the cpi. we could be there, but the question is whether or not a spike up in food created, for example, by the death of piglets is something that monetary policy should respond to. i think even lacquer would say that a disease running through certain meat supplies is not something that the fed should responsibility to. >> all right. fair enough. thank you, steve, very much. to rick san tellei because $27 billion just went up for sale. let's got to rick in chicago. how does it look, ricky? >> not too bad, but not like the old days, but c-plus on the grade, and let's go through the internals, 27 billion new bouncing three-years hit the street. the yield at auction, dutch auction, 0.992, which is lower than the over side was of the one issued lower yield, higher

price, so that was one of the only positives. that gives it the plus. if we look at bid to cover, that's basically the ten auction average. the indirect is 38.2 or a little above the ten auction, but 9 directs were a bit below it. after we cut through all of that, it is a charlie plus, and we'll move further down the yield curve, much more insightful as we get towards 10s and 30s. sue, back to you. >> thank you so much, rick. we're also following another breaking story that could be impacting stocks right now. hamas has just fired missiles in the tel aviv area for the first time since this week-long escalation began. 40,000 reservists have been called up for -- both came off of their lows today, but they ended the session nonetheless lower.

israel is massing tanks on the border. this is in case israel calls for a ground invasion. the 40,000 reservists will also stage on the border. this is why israel is getting ready. in the last two days they've now firing, as we had as tel aviv in the central part of the country as well. this missile was feared, from the the israeli arm released this video a short time ago. it is unclear how many of those

launchers, which are easily hidden in homes, schools and mosques have been hit. unless, the rockets keep on coming. seema mott,is at the nasdaq. these are high beta names. everybody's concerned about things lack pan doro pandora 2.3 beta they're divorced from a lot

of the fundamentals. they get marked around all the time. recently on an up swing, all of a sudden the markets what worries me more, seen, we are not seeing the follow through. he came out today, that's not terribly helpful. that worries me a bit. this worries me a little bit. another one, a proxy for the oil industry in the united states, flow tech, this is a hedge fund favorite. they make chemical. this is a real darling.

>> a real darling for the hedge fund guys who they've huge problems. you'll be back in just a bit. hi, seema it's a tough day for the nasdaq. the high flying growth sectors that have led the nasdaq higher, starting to show signs of weakness. let's run through some of the biggest loser.

saying apple could face pricing structure, something now earnings will be a focal point for investors over the next couple weeks, the technology sector is expected to see a 12.4% jump in earnings, so the par is being said high for tech, intel, ibm, ebay all said, of course, forward look gangs. sue. >> back up to ec for dom any chu and a market flash. >> how about another group? this is the airline stocks. it was pressured on that news that air france klm issued a if you profit warnings from lufthansa last month. if you look at names like delta, american airlines, spirit, jetblue, southwest, those are the biggest losers in the industry, but a great year for

the airlines overall up until this point. you can see they had been on a tear, and airlines within the s&p 500, sue have been one of the top performing industry groups so far in 2014. they're taking a bit of a breather. still a noteworthy tray. back over to you. >> if you're just tuning in, the stock market selling off of it today, down for a second great day. off about 124 points. dan genter is the chief investment officer at rnc, and dave ellison is chief investment officer and portfolio manager at hennessey funds. good to see you, gentlemen. dan, let me start with you. we're basically going into earnings season later this afternoon. what kind of a season is it going to be and what do you make of today's market action? so i think the fact we'll

have 3% to 5% here was baked into the cards, and we were ahead of ourselves with the market up about 9.5%, and it's probably what we're going to see for the full year. if we pull back here, i don't think it's very surprisingened and frankly probably a buys opportunity. >> dan, do you agree? >> i think generally the companies that i follow look at, i look at a bunch of them, they're doing reasonably well, so i think the quarter will be pretty good. on balance, and so the market generally will follow that. i don't see anything that's going to -- i don't see any real big negative energy out there that will drive the market down a lot. >> dan, where would you put new cash? if you said it's a buying opportunity, the dividend play has been hot for the last year or so, does that continue? is that still a viable trade? where would you put cash to work right now? ivities i think it continues to be viable. we'll probably have another 3% to 4% this year, probably track earnings next year, evening

though earnings will be 8% to 9% nest that plus the dividend. 8% potential next year, if you can capture 3 1/2 to 4 you continue to have some run on the in side. certainly a company like totality is a perfect camp. i think it's probably vulnerable. >> so stay away from that. david, i know you like the financials, some of your larger positions in your portfolio, suntrust, pns, do you continue to like that? and does it matter to you if the fed starts to move up on

interesting rates sooner rather than later? >> well, i think generally these companies are benefiting from in a sense general economic activities picking up lone demands. they've got a lot of dry powder to lend into. that's the real value here. these are traditional american depository lenders. that's what i'm investing in, sort of the growth in america, coming occupy this long recession they've had. i think rates going up is generally a positive for banks, yes, there is some negative mark on bonds that they may have, but generally higher rate, so when people talk about rates, you want to find out why rates are going to go up, not if they go up. if they go up, then you'll have loan demand on top of rising margins. that's a double positive for the group. the group is generally cheap now relative to historical averaging, because price to book on p.e. gentlemen, we'll leave it there. dan, david, thank you very much. ty, up to you.

sue, thank you very much. al coalsa, biotech getting hammered. morg brennan. >> yeah, it's a rough day for biotechs, down more than the broader markets. a couple, though, down 8% to 10% more than the rest. down on potential competition so hydro, are e.r., bluebird, that's a gene therapy company, also down a bunch, yesterday making a secondary offering about $100 million. that one is down as well. another one we're looking at is surepta, they're working on muscular dystrophy, also down a bunch, but on a positive note, bioteching actually had a pretty good year, up about 11%, continuing a trend from last year, and people are looking forward to some potential good news from earnings. >> meg, thank you very much. morgan brennan fresh off her

successful performance from the casino in atlantic city yesterday. she's back with us. >> alcoa has been doubling down on industrial products, manufacturing parts for airplanes, autos, heavy trucks and construction materials. much of it is made out of limb news, but also nickel and titani titanium, why? products are high margin and could benefit from lower commodity prices. it used to describe itself as the world's large -- now it's rebranded as a global leader in lightweight materials engineering. it's this shift that investors will be watching for closely in earnings later today. the business model breaking down into four segments, mining and smelting, which have been cut back due to depressed aluminum prices, and the two products division, those have been steadily growing over the past three year, accounting for 57% of the company's revenue in q1, and 76% of after-tax operating

income. alcoa is expanding the facilities in virginia and indiana, and of course acquiring jet engines parts maker for 2.85 billion. this added product push is super anthony razuto said more fundamental value and long-only investors have been buying the stock, this despite it's exile from the dow. >> meg, thank you as well. to dom knick chu, the market flash. >> check them out today, it's the only sector in the s&p 500 that's in the green. the sector hit hard over the course of the last week, but they are coming back in today's trade, or maybe a safe haven trade at risk here. if you look at dow jones utilities up about -- now leading the way higher, names like first energy, agl resources. aep, and of course duke energy as well. the bick utility stocks are the

leader so far this year and continuing to catch a bid in today's down market. >> dominic, thank you very much. gim shares off their lowing of the years, but still down almost 9%. the recalls a big problem, but so is luxury and cadillac. phil lebeau is live in chicago. phil? >> this is a noteworthy, when you look at the luxury segment for the entire auto industrial, one of the best years that you're going to see, except for when you look at the cadillac brand. in fact, cadillac is the only mass market luxury brand that has had lower sales this year. everybody else is up. we'll show you the numbers in just a bit. part of the number is it's facing increased competition, but look at the numbers for all of their competitors. they're up not just a little bit, but significantly year to date, audi leading the way up 14.3%, bmw, mercedes, lexus is also up, but cadillac the only one that's down. i mentioned this increased competition and they're noticing

it on the lower end segment. they had a nice year last year, now they have competition from the audi a3. also the mercedes cla class. combined they have outsold the ats this year, that's cutting into the ats sales, as you look at shares of general motors, something to keep in mind is increasingly we're hearing from cadillac dealers they're not happy with the brand direction, they're not happy with the extended range electric vehicle that nobody is buying, near not frankly happy with the leadership they are seeing within the cadillac division. don't by surprise if we see some changes coming for cadillac once they get past all of the problems they've had with the recalls, that will be a focus for mary barra and her leadership team. >> she has an enormous amount on her plate. we have a lot happening right here on the floor of the new york stock exchange with the sell outnot only in the dow jones industrial average average, but pretty much right

across the board, with the nasdaq down 1.3%, the dow is off 110 points, s&p is off 12. more on the markets on this down day, coming up next. plus julia boorstin is with us on social media stocks. >> hi, sue. there's a massive social media stock sell-off. we'll look at what's behind it, after the break. you'll find the works! it's a complete checkup of the services your vehicle needs. so prepare your car for any road trip by taking it to an expert ford technician. because no matter your destination good maintenance helps you save at the pump. get our multi-point inspection with a synthetic blend oil change, tire rotation, brake inspection and more for $29.95 or less. get a complete vehicle checkup only at your ford dealer.

welcome back to "power lunch." it's a bloodbath for social media stock.

a reversal after a rally in internet stocks pushed the nasdaq to new highs, twitter shares down over 7%, linkedin down nearly 7%. yelp off about 7.5. facebook shares down nearly 3.5%. the social media etf, socl, is also down about 4%. we'll have to see if they can turn things around when earnings season starts. facebook is reporting its earnings coming up on july 23rd. let's get a market flash from dominic chu. over to you. >> julia, you might be looking at some of those app.s on the apple smartphone. so let's look at apple. now we're in the red here, just off by about a percent after briefly hitting a fresh 52-week high not helping matters is a weaker than expected forecast for samsung, on both their higher and lower end

smartphones. the growth will slow to around 19%. now, that anticipated slowdown is something to add downside pressure to competitors like sonny, like nokia, they're all down today, and smartphone flir stocks are being hit as well. they'ral moving to the down side in today's trade. so the ripple effect certainly playing out today. >> boy, it sure is, dom, thank you very much. that leads us back to our top story, a sell-off in stocks with the nasdaq. the dow jones industrial average off 0.6%, how do you trade this market? jeff kilburg, and warren is here with me. warren, we are talking during the break and you said you think this market is priced to perfection, so any down day is greeted with a bit of shock.

z. >> over the last few months we certainly haven't seen any. as some people appear to be. this is par for the course. we've seen it time and time. just haven't seen it recently. >> you think earnings season will get more scrutiny than in the past? >> i think so. one is the level -- to the. if you owned volume

material, is that still a good trade for you? >> i think it is, sue. it's very important. to lawrence's point, we have to wait for the follow-through. the s&p 500, there are some sellers representing anxiety. the treasury pits behind me, there are some buyers representing anxiety, but there's not panic, as long as volatility is under 16, that reps a 1% daily fluctuation. i think owning volume activity officially is a great mitigator for any type of downside move. >> i think jeff has an interesting point. there doesn't seem to be panic, but there is nor tension in the market today, than there has been in the last couple days. >> there certainly has been. when you've had this low volatility that we've seen, people get complacent, and now we've had a couple days in a row -- >> we were asking for volatility. >> and now everyone seems to be so worried about it.

i think there's still plenty of room. >> go ahead, jeff. had the needle on the record. they have not stopped the music. remember as a kid, you crouch down, get ready, secure your seats. as they see the fed stopping purchasing at the end of september, i think it's a game of musical chairs. >> so where does that put us on the ten-year yield? >> lower. absolutely. >> how much lower? there's some out there looking at about 2%. do you seize 2%? is that too extreme? >> no, when you look globally, you see the german bond lower, i think there could be some parity there. >> 230, 240 is the low end, i think folks will find yield. that safe haven change, which we haven't seen in quite some time. >> that's absolutely true. gentlemen, thank you very much. warren, jeff, thanks a million.

ty, over to you. typhoon we've been telling you about, approaching japan for days. it has now struck. here's video from okinawa. you can see the damage. they're looking for 140-mile-an-hour winds, 45-foot waves in pardon of okinawa and the southern mainland of japan. more than 100,000 people have been evacuated and all airports, as you would expect, are closed. let's look at the markets right now, dow, s&p and the vix is spiking, the dow and s&p and the nasdaq certainly not spiking at all. down about on.6 of a person. more than 1% off the lows for the nasdaq composite. three dow winners right here -- there's the ten-year note as well. three dow winners, walmart is up three quarters of a dollar, and exxon mobil up 23 cents. and three dow losers. let's so you some of them. nikes, goldman sachs off nearly

2% there, 1.7% at 164.94. boeing down $2 a share, or 1.6%. "power lunch" will be right back. if you have moderate to severe rheumatoid arthritis, like me, and you're talking to your rheumatologist about a biologic... this is humira. this is humira helping to relieve my pain. this is humira helping me lay the groundwork. this is humira helping to protect my joints from further damage. doctors have been prescribing humira for ten years.

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welcome back to "power lunch." coming off the lows of the session. the solution expected to be launched as early as the end of this quarter, fungal infection affects about 30 million people

in the u.s. alone. it's about 3% off the lows, the approval comes about a month after the agency cleared a rival drug, and valuant shares are down about 1%. all these biotech stocks, tyler very much fog in focus. >> celedon group upgraded, stifel nicolaus cites valuation, and lights out for solar stocks, though, a big momentum movers to the, but sun edison and sunpower all moving lower today. >> utilities, one bright spot in today's sell-off, as investors look for safe havens, some include edison international, and american electric, all higher right now. matt mccormick is with ball & gainer, he joins you by telephone.

>> tyler, i think this is a natural reaction to strong returns in the momentum, names that have worked, basically since early 2012 i think many people are questioning the jobs number, at least the strength behind it, and i think people are worried about earnings coming up. >> that's what i was going to ask you. the market is priced, some would say, for perfection, some would say fully priced, amply priced, some may even say high-priced. so the earnings have to come through? >> i think there's a particular sector of the market with the non-different portion. whether it be p.e. or booked, and these names i think are priced for perfection. if they come in light.

i really like the high quality different space, particularly technology, if you look at qualcomm and apple, down far less than the nasdaq or s&p today. when you look at names that have been that have had high pes, questionable fundamentals that are given up some of the gains, the market is telling you something. particularly if volatility picks up. >> matt, thank you very much. the vice president and portfolio manager at ball & gainer. ty, we had that auction a bit earlier, rick san telle is back with us. with the stock market selling off, we were sealing a bit of a bid in the treasury market this afternoon. is that still intact? >> it's definitely still intact, and obviously there's some correlation there. when the it comes to the vix, a lot of traders find humor. if you're bullish, just admit it in public. as we look at the aftermath in front tomorrow's tens, look at

the intraday, down one basis point, that's the old guy, we're down five basis points on the ten, down six basis points on the 30, which means there's flattening going on everywhere, and every subcomponent. if you look at the dollar index and it's an interesting day, because basically the only place the dollar has a lot of volatility is the yen. it's doing worse against the yen, but all things being equal, very euro-sent rick, you see it just hovering, just a couple whiskers above unchanged for the year. back to you. a check of the metals markets, the dow is coming off the worst levels of the day. let's look at how they're doing. the gold markets is down a fraction. sill have i market has a bit of a bid until it. sue, swim at your own risk,

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the dow is experiencing triple-digit losses. they're just off their session lows, but you can see now down about 96 points, so decently off our session lows. leading the way to the down side, goldman sachs, also boeing, nike, jpmorgan and american express. we'll have more on some of the nike story later on this hour, sue. back over to you. >> dom, thank you very much. bob pisani is back with me. dom pointed out the fact we are down almost 150 points, now down 96 points, so bering our position. >> interest rate sensitive group, today second day in a row

utilities have been strong, gold miners also on the up side. >> also seen a move in the base metals name as well. that's very interesting, because interesting commodities, that really aluminum, zinc and copper. we've seen stronger volumes, haven't seen interest in commodities in a long time. >> not for a while. >> that's something i'm keeping an eye on. i'm not seeing a lot of buying for inflation. i know people are concerned about t here's your treasury interesting protected securities, you would expect the volume to go up on that if there was a lot of concerns about inflation. i don't see it yet. i know it's up today, but i don't see that as very significant overall, so i'm not worried about that. so i was talking about stuff that would worry me. shale plays have had enormous moves. up they're down a bit today, but they stocks -- >> such a big run. >> necessary are small ser shale names. if i saw this group starting to

fall apart. in other words, i'm looking for things that worry me. not biotech or solar stocks, bigger stocks, broader moving in the market that i would think bigger players are starting to get up, not just momentum guys taking profits. i don't see it yet. believe any, i'll sound an alatch. >> you're good at that. he'll let you know. seema mody? >> the nasdaq off its lows, investors basically taking some risk off the table after what has been a strong second quarter, especially for the nasdaq. outperforming the s&p 500, but in today's trade, the key underperformer, at least when you take a look at the major inadditions. right now on track for its worst two-day drop in three months.

that's the also a topic of discussion on trading floors, the s&p 500 trading at 16 times earnings, nasdaq at 27 times earning, a strong debut, shares now selling off. same story for go pro. blackberry also cooling off after gang about 40% in the month of june. sioux? >> entitled to a bit of a pullback, perhaps. thanks, seema. is this the summer of risk? that's what some people are saying. take a look at these pictures, a shark sighting in cape cod, and just this weekend a great white attacked a swimmer in manhattan beach, california, right where my husband used to serve. and on wall street, the focus is on the unknown. and cnbc.com's jeff jocks joins the conversation. is this perhaps the start of a market correction?

everybody's been looking for that 10% correction. is this it? go to vote at cnbc.com/vote. fundamentally we're going into earnings season, the market does feel a bit like it is priced for perfection. >> so therefore this kind of still back that you and i have been talking about, it's almost like they bought the rumor and now it's sell the news. the story in the journal today about the banks, jpmorgan, and all the banks are down 1% today. so it's almost ahead of schedule. they're going to put out this negative news, and then when earnings come out people will say there's a screaming buy and boom, we're off to the races, because they get it all over before the earnings come out. we'll see. >> we'll watch it. >> jeff cox, you have a couple things on your menu of risk, led by the fed? >>. >> janet yellen in particular, some of the rhetoric coming from her. her recent remarks hooks

something asset bubbleses, and talking about macroprudential policies. the market wants to hear that the fed is on the case, not that they're totally in control. we've been down that road before. two other things, one is overconfidence, a note out from citigroup, saying this rally could go on for years. that's the kind of talk you hear, and finally just overvaluation, the times today a very good piece, talking about how basically everything is overvalued. >> dom, weigh in on that, and kenny, i'm going to get you to do that, too. for those of you who didn't see it right-hand column, front page of "new york times" basically saying that everything is overvalued. the bubble word was in there as well. what do you think? >> there's so much negative talk, and we tend to do that at market tops. i'm not saying i agree or disagree, but the other side of the argument has been made for quite some time now.

the market still continues higher. the real risk for investors over the course of the past five has actually not being in the market. if you hadn't been in the market, you missed the biggest bull run, so as you look at markets of record highs, there is this inclination you want to perhaps take money off the table. that's specially legitimate, but oftentimes traders will say 52-week highs are ones you want to buy, not sell, because the trends have been in place. it's not until that trend gets bucked. >> you get the last word, kenny. >> but until i think there's a change in either global make rho policy or global central bank policy or a real change in the earnings psyche, i think any pull back will in fact be an opportunity. >> thank you, gentlemen. let's lock in the vote, do you think this is the start of a market correction? that's interesting. basically right down the middle

45% said yes, 55% said no. that, ty, is what makes a market. >> sue, thank you. crumbs bake shop is closing up shop a week after it was delisted from the nasdaq. crumbs is all that's left. just three year after going public. we take a look at what made that business crumble. about speeds and feeds. it's all about latency. it's all about how fast does it run. i often sit with enterprises who ask me about how mission critical and how's the performance of the cloud. and i tell them, if you can make gamers happy, you can make anybody happy. speed is made with the ibm cloud. your studied day and night for her driver's test. secretly inside, you hoped she wouldn't pass. the thought of your baby girl driving around all by herself was...

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futures move first. learn futures from experienced pros with dedicated chats and daily live webinars. and trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. manchester united gets an average of -- from the current deal, but make man u fired nike. dow jones said adidas offered to sponsor the team. that's a lot of money, around 90 to 100 million. man u and nike down today, but

interesting headlines in the world of soccer. back over to you. let's gut you some headlines. guess upgraded at piper jahvid ray. it says the southern european market is showing signs of stabilizing. apartment investment upgraded, that firm citing valuation, to 36 from 32 on that reach, up better than 1%. other direction for fresh market, which was downgraded to sell from neutral at 2k3w08d man sax. the firm also cutting the price target to $27 from $36. the stock is down almost 3%. ty, up to you. >> sue, thanks. don't miss cnbc's only reality series "restaurant start up"tonight at 10:00 eastern and pacific. the premiere really catches fire. >> fire in the kitchen. >> oh, my god. >> about whalen on hand to sample the menu, a fire breaks

outs. >> shane, that's not going to do it. >> you -- >> just don't hit the. >> hold on. >> we've got it, we've got it. if you use a fire extinguisher, the kitchen is closed, you know, you have to hire a hazmat stream. >> anyone have salt? >> i didn't want us to be out of business an not do this event tomorrow. we'll get back to work as soon as i clean up all this salt. >> after an uninspired first pass, the graphic designer returns with a revised logo. in the team doesn't like it, they might be feel as if they're being ignored, and that could hurt their chances for investment. >> check it out. what do you think, erbil?

>> shutting all its stores, one week after it was delisted. mary thompson is at one location in upper manhattan. hi, mary. >> reporter: hey there, tyler, open war outlets into existing stores are falling. that's did opened its stores in 20303, and went public in 202011. it gave birth to tv shows like "cupcake wars" and other gourmet chains, including magnolia's and melissa's. there were disappointed moments here looking for one last bite, but no-go there. crumbs cakes of course were huge, just about 4 inches high, and a hefty 780 calories each, including flavors apple cobbler and caramel mac ato. it went public in 2011, by merging with a company, lost

money every year. after expanding initially, began closing stores last year. this month it defaulted on a loan and now it's out of business. no surprise to bruce benton, who has been tracking the stock. >> i always buy low, sell high, so i was watching it go down, and i was like, how low can it go? >> the firm changed up the original recipe, selling different size cupcakes, look with other treats. recently it had partnered with firms, including pelican bay, and dipping dots, whose parent company extended a line of credit to crumbs. they declined to comment on crumbs, a craze that's left a bad taste in investors' mouths. >> so many puns you could have used there, but you didn't and i respect you for it. >> reporter: yeah, it was an effort. >> i'm sure it was. when i was a student i lived

in a room not bigger than a jail cell, in fact it probably was about that size. i had to walk up several flights of stairs. that's not the case anymore, diana olick is live in the home of the terps, college park, maryland. the world has gotten you far, but what if you could see more of what you wanted to know? with fidelity's new active trader pro investing platform, the information that's important to you is all in one place, so finding more insight is easier. it's your idea powered by active trader pro. another way fidelity gives you a more powerful investing experience. call our specialists today to get up and running.

in today's realty check, some students in private housing may need a reality check. you won't believe how some of these kids are living these days. diana olick is at the home of the terps. >> it's a huge opportunity here across the country and around the world, the student housing play, but they aren't the cinder block cells you and i know and love. they're swavgy dorms from private developers meteorology in and right into campus. >> we bring a private sector core competency and can deliver much better product on much accelerated time line at a lower cost. >> it's a sector that's been ignored for the past 40 years, getting a modern makeover.

is it a dorm or day spa? american campus commutes swooping in, putting up swanky new dorms like this one in dreckle in downto philly, suites, a full-sized fitness center, a multiseat movie theater, a business center, and all for a comparable price to the old dorms built for the baby boomers back in the '60s. universities want to focus dwindling funds more on academics. that's why they're bringing in private developors who are spending billions to build the swanky dormitories. what's driving the interest? well, you have a lot of international students coming from across the world who want better, bigger dormitories the we also have baby boomers retiring to college towns like this one, eating up all that apartment space, and pushing the students back on campus. the dolphers are building right here. much more online at cnbc.com.

diana, thank you very much. hopefully it will help them study better, too. that does it for us on "power lunch", with the dow dramatically paring its losses. >> my last dorm built in 1826. >> oh, my gosh, wow. >> on the lawn. best place i ever lived. >> beautiful place. mandy is next. we have another down day, though we are off those lows. those who have been calling for a pullback are feeling smug. we'll find out if this is a case of huh-uh, not so fast. but herb really did call it on corinthian colleges. he's going to be joining us, as we ask, who will be next? make sure you join us on "street signs" that begins right after this. [ both ] when we arrived at our hotel in new york,

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during the cadillac summer's best event, lease this all new 2014 cts for around $459 a month or purchase with 0% apr and make this the summer of style. well come to "street signs", everybody. in the everything boom and maybe the everybody bubble, yeah, that's the cover story on "new york times" today. so we're asking, how much might that headline be driving stocks lower? or could it be this? let's look at the video of