melissa lee, what's on tap? >> one of our traders shorted one of the widely held stocks in the u.s., we'll tell you why. >> it's it's not tbt? i'm doing the math, inverting the inversion. >> all right. >> it's not that. >> over to you, guys. >> tanks, kelly. "fast money" starts right now. nasdaq site in time's square. i'm melissa lee. turning against america's favorite stock one of our traders is shorting, apple. >> oh, god. >> the details on this shocking trade coming up. zynga moving in after hours trade. sell-off into the close, stocks down as low as 107 points, minutes before the bell. the ten-year treasury yield slumping, 13-month low, this on the heels of russia's decision to ban food imports in

retaliation for western sanctions, b.k., what's going on? it feels leak other equities are telling us to be careful? >> absolutely. i think a lot is what happened in europe and the ecb. they came out. they didn't do anything about quantitative easing venlth in fact, it sound like they might have a logistical problem with quantitative easing. the numbers are terrible. we seen it that the russia impact is really impacting those companies there so you had that sell-off coming from oversea, led to over here. i think it will be very tough for this market to have any sustainable rally until europe solves our problems. unfortunately, i think they're behind the curve. >> this looks a lot to b.k.'s point the sell-off we had in february where we wallowed around at that level of the 100 day moving average. we dipped the low three days and bounced way higher to the 50-day moving average. so me, is it going to be a weak event or two-month event.

that's the key. do we test the 200 day? it feels like it's been forever. so this is going to be make or break in the next two or three days. >> i would say these guys are on to something. it feels like late january and february. really the problems weren't domestically. we were looking at the currencies, to me we have all these geopolitical head winds all of a sudden in multiple regions in the world. look at adidas, trading at 52-week lows. you would have thought they were coming off a seasonably strong period with the world cup and also siemens, you have to start thinking of companies like nike or starbucks or more industrials. >> regular viewers of "fast money" will know these three gentleman on the desk are usually a little more careful when it comes to geopolitical

risks. at what point do you start getting concerned? >> one of the things i follow is deal stocks. when things go bad, it doesn't matter what the specific deal is or those elements are. they're all blowing out. that's somewhat of a concern. you know i hate this noise. this is not a good tape for us. we are definitely going to lose money in a tape like this. but i think this stuff will pass i think some of the data is good. if nike had great earnings last month. adidas not good. gap today, preannounced, for every one there is another. >> we always know there is some sort of pumulligan likes to use. are we going to hear q3 talked down and seeing higher impact from the middle east? >>e are starting to hear that from the second quarter. >> s&p, july 24th, we are only

about 4% from the all time highs. that's the question. we haven't had a draw down peak to trough in more than 7% in two yeempls we had a 10% correction. >> where are the values to you? we asked everyone, it feels like we pulled back so much. we haven't pulled back enough. >> that is the most bearish element. we are only back to where we were what, three, four weeks ago. >> you also have to ask yourself why is this happening? it's happening because of the russia sanctions, is there anyway he can back off? i don't think he can back off. we will see ebbs and flows, over the next year to two years, he will push as far as he can. this will continue. it's bring in ari wald. great to have you with us. we had the dow today, what are you seeing for the s&p 500? of course, that's what traders are watching? >> well the message we are

telling our clients at this point we dropped so far in a short period of time. it's too late to sell. so the question becomes, do i start to buy? here are the carts we're looking alt. first off for the dow jones industrials average, the steep dropoff is at its 200-day moving average. this uptrend that started in august, 2013, we think this is a likely spot to find some support for the dow. now, if you are a long-term trader, this is the time to buy, if you are a little more short-term in nature, august, september, notoriously volatile periods of the market. this decline has only been 15 days. this one 25 days. so i think choppy trade can continue over the coming months. you have to be selective in where you boy. the next chart i want to look at is the ten year treasury yield. the first thing you will notice is the jeeld below this falling 200 day moving average. the tells us the trend is weak. this would argue for the

downside breach of 2.4% we hit a couple months ago. the flipside of that argument is this has become a crowded trade of how we see it. we think we can get this break down, we think this will be the capitulation of that backup everybody has been waiting for. the final chart the dax, we think u.s. markets are much stronger than overseas markets, but this dax chart is telling as well. this one broke down below the 200 day average two days ago, coming into big support over the past year, this bottom channel that i'm looking at here. when you break the 200 day, that doesn't mean the uptrend reverses to a downtrend. we think this is the lower end of the range. we think you can bu it here. look to bounce back. >> going back to the treasury, ari, it sounds like the risk reward isn't there yet or anymore i should say? >> from a near term perspective,

if are you a bond vol, we think this rally can continue. in the short terrell, we think yields do move lower. i think that would then mark a great opportunity to sell those positions. >> that does set up that big backup. >> thank you for coming by, ari wald. from oppenheim. >> i think it breaks. i think the economic news gets worse. ari brought up a great point with that 30 or ten-year bond. i think that breaks. i'm long tlt and long bond futures. i think that breaks. i think that's why it goes below. >> let's remember we are in an election 84 cycle. we have mid-term elections coming up. you know that old saying, you never short a dull tape. it feels like we are getting into the later days of the summer, it feels like the reverse of that. we will drift lower and spring higher maybe in september or october. >> you are setting up for a

balance. >> i am setting up for a bounce. it all hin hims on geopolitical. if russia and ukraine ratch it up, which they probably will, you have to lighten up on stocks. >> vcs reporting moments ago. julia. >> all way if you have plans to grow the company that is focused entirely on content. they announced a new extension of netflix with a 25% increase in the quarterly dividend and doubling of its share repurchases. he says he's pleased with advertising price inviejass and add demand to be high and accelerate coming up this fwaul. he crowed about the intent e benefits in court. >> we are very pleased the highest court in the land re-affirmed the legal rights of content owners. as we learned subsequently, what we suspected all along, areo had about 75,000 subs nationwide. so a lot of attention for a

service that virtually nobody was using. >> with that aereo defeat, he says that will be able grow their retransmission fees to a bigger and bigger part of the business. now he says half of the revenue comes from tieszing. as for all the mna talk, a hot topic right now, cbs says while it looks at every opportunity, it will be very disciplined in its mna approach and doesn't see anything that will change its capital return plan. >> brian kelly with the trade. >> $55 on cbs. that's been the support here him i love the idea of content players. those are the guys making the money. as long as we hold that level, i think you are okay in it. >> coming up, google and barnes and noble, we bought the details next. later, a huge day of gains for 3d printing stock and make sper bot has a little to do with it. that's a little later on. stay tuned.

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wilson agreed to to the wage a proxy battle. as a part of the agreement, he will sell half of his 27% stake to a private equity firm advent. lululemon shares are reacting positively up about 7.75%. >> thank you dom chu. so that would mean what 13.5% is equal to $347 million? >> i think so. the good part of the stock trading up, his presence and his activism against his own company ironically has been such a distraction here. even though it's an interesting product and great company, it's just too messy with him in there. so him selling a stake, half of the stake is a really good thing. i don't know if they need to vote with him on different matters. yoevenlt i haven't seen that part of it now. >> you would look at this now?

>> i think that's interesting. i think marginalizing his control is important here. take a look at shares of c-trip.com moving higher on priceline said it would invest $500 million giving it a 10% stake, bikers. >> yes, this whole space, all the chinese internet stocks, c trip included have been doing fantastic. it will give them exposure over there the one thing you should know about the chinese stocks right now, there will be a link up between china an hong kong. there has been a huge capital into that. >> a linkup meaning -- >> chinese investors can cross-list. it will be easier to buy chinese stocks in hong kong. you see the hong kong dollar get much, much stronger, ew rates rally. i think that's another buy. >> we have seen a discrepancy on how the shares are valued across the exchanges, so you wouldty

they would even out. >> you would. i think hong kong and these chinese internets are probably the longest ones out there. >> a major milestone for netflix. reed hastings saying in a post on facebook his company passed hbo in subscriber revenue for the first time ever. dan. >> i got to be honest. victory laps like this, you don't want to see tell. i remember in 2000 when michael dell tweeted, not tweeted, issued some sort of statement to employees, they overtook this or that, that was it. >> so skeptical. >> i am. >> he has tweeted other o other things. >> they got investigated by the sec. aside from that -- >> then they loosened their rules on twitter. >> the stock is 5% from the all time high. the stocks shorted off last night. we reported expenses were higher. that will be the big story here. it will make that new high to me i don't see the value if you long it and be prepared for

losses from there, ultimately you might get a payout. i'm not a fan. teknura details next. >> that's right, tekmura reopened for trading, up a about 16, 7%. the fda verbally confirmed it modified the clinical hold on the ebola program to enable it to beulesed in ebola patients, trading after hours up about 6% right now, melissa, back to you. >> thanks, so much. of course the context is also it had gone up 6% in the regular session. this is yet another company that had run up on these ebola hopes. it worked out this time for this particular company. >> you have to be careful with these names, one, it's obviously in the headlines. this is a smaller stock in biotech. can you get a huge run. i would be careful jumping in. google teaming up with barnes and noble to take on amazon, book buyers will be able

to get same day delivery from barnes and noble by the delivery service. it's available in new york city, west l.a., san francisco, caring for all your urgent book needs. they are met now. >> i don't know if this is a drone killer for amazon or not. i just, okay. it's nice. i don't get it's a big deal i wonder if they can deliver books electronically. >> that's the idea. you can download a book. there you go. >> you have it. i don't know this will move the needle. >> don't worry about it. i am long, though. i like google here. having nothing to do with barnes and noble, of course that doesn't move the needle at all. i like google here. >> i am also google. i asked there, why do you look so weak? it's a double top. it's formed if google. to me, there is no reason it can sell off as a high flyer. maybe it's buyable. technically this double top looks a little worrisome. >> i got to tell you, for me to

figure out when to get out. when to get back in and overcome the tax consequences of doing that, i'd never be able to -- >> if you hold it in, if are you in a retirement account, can you kind of play around wit. it doesn't matter, if are you in a day-to-day trading cap, maybe you want to do what karen said, hold onto it. i have to see a dramatic dip in the s&p. i need to see a test of the 200 day moving average. >> stratysis is soaring, leaving the 3d rally, we'll hear from them and a first time cnbc interview. don't look now, one of our traders is shorting apple. yes, you heard that correctly. b.k. makes the case a little later on. stay tuned. the cadillac summer collection is here.

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we are got an earnings alert. let's go to dom chu in the newsroom. >> invideo is posting better tan expected second quarter shares, the revenues matched analysts expectation on wall street. the stock up about 3.5%. lions gate entertainment posted an earnings boat earning 27 cents per share on adjusted basis x items. revenues came in a little shy $449 million vs. expectations of 49 million. the slayers up by about 1.5% trade. >> lions gate or envideo.

>> invidia, the numbers looked decent. they have a ton of cash, probably half the market cap, this one you can probably own. >> the 3d company raising the revenue forecast, earlier stratysis ceo pointed out the strength in the makerbot it acquired last year take a listen. >> equally impressive was the sales of products and services which contributed $'0333.6 million revenue during the second quarter. 100% increase generated in the company during the same period last year. >> joining us first for an interview is the ceo of makerbot. good to see you. >> a small number of percent annual of revenues, what do you attribute to finding more drift

bougs can else, such as the partnership with home depot. >> one, we got our products into the market. i should say it includes the replicator sales. it's a great performance build volume performance ratio. it's powerful. you have that the channels, home depot, tech data. then we're in new york city also at att e.r.a. ma and bh. we are getting to people. >> in terms of the distribution can else, it sound like you are signing up more and more partners. are they coming to you? do they understand what 3d printing is or do they want to sell these or do you have to find the partners? >> they're coming to us. the great thing is we've done the work sense we started if 2009 of educating people on what 3d printing is. it's starting to sink in. people are like i want a piece

of. that i want some. >> what are the opportunities about selling your printers directly to consumers? you know about the hasbrought partnership with shapeways. what other sorts of the opportunities are there for you to expand? >> so we got also, we're building out an ecosystem. we got apps. we got finger first digital designs and partnerships, a part senatorship with sesame street and ugly dolls, super fun things that open up the consumer market. >> i'm curious at what unit level do you start to get economies to scale where your margins would expand tremendously? >> well, you know, we've done it all. when we started, we were making 20 machines a month. that seemed like pa lot at the time. now we're into the thousands and we built out a whole facility. we have a brooklyn company. our home base is in metro tech. we are manufacturing this sunset park. game is on. >> last question for you, it

seems like rough calculation, you are about 2.5% makerbot to stratysis revenues. what are the plans? are there percentage targets in terms of percent annual of the portfolio? >> so the announcement today was for the quart doctor 178 million for stratysis. we contributed 38.6 i think it's 20%. it's getting to the point where it's significant. >> that's pretty old school. >> it's the best way. >> thank you so much. >> it's interesting, you take a look at the space and you know 3d systems had been i don't want to say the front runner but a popular one in the group. it's sort of falling behind. >> it's funny, since we had ryan david johnson on the show from intel with his personal robot, i got into olin college and i saw intel's robotics lab. you wind up looking at

everywhere is stratysis so on an industrial level stratysis has that level. i think they did a great job in getting makerbot into the fold to get people entered into that level. as brian said they move up the chain and the margins start to grow. >> you were for a long time saying hewlett pack orlando is your big 3d. >> also the big expense is r&d. you need to spend. that money comes in, money goes out. if you want to lead, you need that big spend in r&d. my point of view is hewlett packard has that money, that deep pocket idea about going out and buying one of these guys eventually. >> coming up next, bk coming out swinging, shorting apple, find out why after this break. later, a slew of after hours movers, all latest headlines, all the big after hours trades straight ahead. with all the opinions about stocks out there, .

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i would. switch to comcast business internet and get the fastest wifi included. comcast business. built for business. breaking news out of iraq. let's go to eman javers. >> we are getting word from the pentagon, military officials are strongly denying a report in the new york tiles, that report said

airstrikes by the united states have been launched against cities in the northern part of iraq the dod and military officials strongly denying that report. what the fork times had reported citing kurdish television airstrikes had begun and american forces said to bomb iraq. the american military forces bombed at least two targets in northern iraq on thursday. again the pentagon and the military strongly denying that report. so at this moment, we don't have any clarity here except we got two conflicting investigators of what may or may to the be going on in northern iraq. obviously, a very confusing moment. earlier in the day, the white house signaled it was considering this kind of airstrike because there is a humanitarian crisis brewing if northern iraq as members of an ethnic minority were trapped in a region surrounded by isis forces. those civilians, between 10 and

40,000 faced ethnic cleanseing or potential genocide. a lot of pressure on the white house to do something militarily to intervene, whether it's airstrikes or military attacks or air drops of supplies that might help reenforce those civilians in the mountainous region who have been doiing potentially of thirst and hunger in that area. >> that is still up in the air as of right now what the united states is going to decide to do. but clearly a lot of pressure and potentially some moving parts here this evening. >> thanks so much, eamon javers, brian kelly, i would go to the oil markets potentially. >> listen. we had reports there are a couple explosions in kirkuk anyways. i think this is clearly about oil, obviously, we are concerned it certainly seems to be heating un. i don't think the oil markets will react too much on this news. >> let's talk tech. is it topping out? investor versus gotten defensive jumping into old tech names, google, microsoft and intel, it

might be more than the stock movesaling a top. let's bring in repos co executive editor kara swisher. great to have you with us. i'm going to give it to dan nathan. this is his brain child. it does involve you, of course, kara. >> he made fun of me basically. >> i never made fun of you. thank you to the gaza tech graceing us with tear presence here. one thing that's interesting to me all of a sudden this spring when we had all these valuations going crazy on new media stocks, we saw this pop up on hbo silicon valley, the favorite tech reporter herself a cameo on this show, that's you. all of a sudden this kind of smacks of some of the stuff of times past when we've seen these sorts of valuations. it just caught me last week, you know, i'm looking at that new york magazine amazing profile of you, okay. >> yeah. >> all the power that, wow, look at that, exacting over silicon

valley. then you see guys like mark andrewsen a fabulous investor calling out everybody who has ever made a negative comment about facebook. he is literally on twitter. last weelinkedin is called out. what is going on here? it seems like long-term investors, smart people are making short-term hype that smacks in the inflekt point. >> dan, listen, obviously i've jumped the shark like ponzi. ours is around the launching of this new site. these things take time some that article has been brewing a long time. but i think one of the things mark likes to do that. it's the dual point which is the internet is undervalued. it continues to get undervalued. i think mark will sea it croaks, essentially. so he was saying this is bigger tan ever. it will be bigger tan ever.

if you listen to people with web 1.0 you would have gone and you wouldn't have gotten into google, facebook, all signed of things. i think sometimes these evaluations get ahead of themselves, twitter or linkedin you have to worry about the values, i don't know they lost money this quarter. they make $3 million in the last quarter. big funds, you have to worry about if things are getting ahead of themselves, not if the premise is important. >> i want to add one point. it's never different, you mentioned web 1.0 to me mark an drusen will be right. when you put these anecdotal points together. it doesn't smack of a top. i'm not in the business of talling tops. >> i think this is tops in a short-term stock per se. transformatives businesses, disruptive businesses. i think the next thing nobody could have predicted if mobile

would have taken over so quickly. web advertising business, you know what i mean, that's finished, essentially. you have to wonder what the next thing is going to be. i think that's what's happening is this constantly developing platform, the internet, for the matter what happens to companies depends on it. so in a short term, are you absolutely right. even mark was, when i tweeted your story, he said, well, did you send that from the smoke signals in your cave? no, you need your mobile device. that was his point. in the long term he's correct. in the short term maybe. >> kara, thanks for fuvenl you are a good sport t. most powerful and most feared journalist. >> right. there you go. >> new york magazine. our time ahead, our trade of the day, apple virtually flat, despite broad losses across the board. the performance wasn't enough for b.k. to buy the stock. he did the option, what did you do? >> i shorted it.

again, the game is about risk management. so, first of all, i got a great rick reward trade setting up here. 95-ish is where i shorted it today. i got 6 points of upside. i could be wrong on this. let's look back to 2012. we had a similar product cycle and hype cycle. it came up to 100. you had these things august into september. it went down to 55. it looks like the same thing is going on here, once we get the iphone 6 released, what else is there? we know there are ipad problems and samsung is having tablet problems. it's a great risk reward here. >> why today? >> why today? i don't know if today was any different than any other day. >> that's my people's line, dude, here's the thing, if you want to foe today 95 it broke that, it's approaching its 50-day moving average. it has not been below that since

breck out in april. this is as good a level you will get if it breaks that 50 day tomorrow, l, you could see a solution down to 90. >> you are apple? >> i am. >> are you worried after the iphone 6 is released there is nothing else? >> that is possible t. echoes of the last time around this happened. >> haven't they been saying there is nothing else coming up back then, they were calling for the death of the pc. we seen the pc market is not dead. it is showing signs of life. >> you see, but now you are looking at -- the reason why people switch over from apple to samsung is the phone size, now you will be address that issue with this release coming out. >> wait. let me ask, since that time the company made what, 100, $200 a share? more than $100 a share. so the valuation is lower. >> okay. >> so does that not matter to you at all? >> it doesn't matter to me at

all, not one bit. valuation is fine. valuations to me nobody knows water going to happen with the company or the stock. so i'm guessing just as much on valuation as i am on the spreads. >> i like your levels, for me i have a half a position on apple. it's been 87, 85, 101, so par 72. i leak your levels. i would like this trade it on a technical basis. i think it will broadcast through. big movers of the day, drop for cumulus down 18%. >> cumulus deserves this drop. yesterday it was down i think more maybe less on centered spaces. the earnings were disappointing. not on the top line, costs were out of line, tow. we got to dig down deeper. very disappointing. a drop for agrum. >> they have a long line, this is a tough trader, very volatile. i would stay away from this completely. >> stocks for jack in the box up

10%. >> this is a burrito market. i wouldn't case it here, though, i would see overhead resistance, a couple bucks. >> drops for mobileeye down 5%. >> i love 3d more mobileeye will be in every self drive car. >> geek. i love those things. >> it's great. i actually got sucked in a little too early here. this is an ipo priced at $17.19. they ratchet it up. i got pulled in a little too soon here. eventually it will be a buy. i have been in and out i took a little bit of a hickey. >> watch out how you lose. >> a pop, meadow world peace formally known as ron artest is complicating another name change. ban of twitter, announced his

new tiny name the panda's friend t. name change comes after world peace, signed a one season deal with the citron blue whales. but it's not known is that the new name will be legally binding. artest actually legally changed his name to meadow world peace back in 2011. >> beaks is actually starting on this now. he started now. he talks about himself in the 3rd person. then he goes to b.k. >> what next, buddy? >> panda's friend. >> i will go with it. >> zynga following the earnings report t. mobile maker's call right after this break. .

well dom back to "fast money." i'm morgan brennan, i have been sitting in on the earnings call for zynga. reporting earnings per share inline with revenues that missed the quarter, also falling short of expectations on bookings and active users, on that call which is still under way right now, ceo saying the company made the decision to hold back new versions of key games including

woshdz with friends and zynga poker and delayed national motion, the game that zynga acquired at the beginning of the year. they're shifting the planned revenue from 2014 to 2015. >> while i'm disappointed, i have to lower our outlook, i believe this is a prudent decision we expect the remainder of 2014 to be an investor leading up to an active launch if 2015. >> the company is putting a lot of money into r&d. that, of course, is the focus of questions coming from analysts right now on this cule, also just want to mention the company announcing a new sports category matric executives saying this believes a big opportunity specifically a multi-year licensing deal with the nfl and tiger woods. so there you have it.

zyfga shares are down 18% in the after hours. back to you. >> thanks to that, with more, let's bring in the managing director, he has an outperform rating on the stock. good to speak with you, it was a terrible quarter. they all reduced giants for the year, i'm wondering do you believe there was the kitchen sink sort of quarter to set up for a good 2015? why are you holding on to this thing as it outperformed? >> i actually do believe this was the low point it's good, bad, ugly. we know the ugly. they missed. they lowered. the metric they care about improves sequentially. we saw a greater number of users an pairs. those are good. we saw a much greater shift to mobile tan we expected. the miss was on desktop. mobile was 50% of revenue up sequentially from 36. it's actually a really good performance on mobile t. bad fuse is they've delayed a bunch

of mobile game launches. when they guided at the beginning of the year, they and all of us to the we'd see a second mobile game in addition to farmville launched in the june quarter. when we didn't see that game come out, the stocks started to trade down, now we're into august. we didn't have it. the stocks continued to drift lower. they told us they will launch an nfl game immediately, a looney toons game in the back half of the year. tiger woods sometime if 2015, so at least we have visibility and then words and poker relaunches. i think this is the low point in the stock. i think investors have now said this is for the longer a trust me story. it's a show me story. zynga is telling us, we're going to show you, they're giving us visibility into what they're going to show us. i think tomorrow you will see people step in, the stock will

work. it might take three more months. >> let's talk about this i know this has been one of your least favorite stocks, bk? >> there is no way i'm buying virtual cows with no money. it can go to 100. >> "fast money," morgan was talking about bookings, they're the actual value of virtual goods on the game. the actual digital virtual goods, that's sort of ironic. you can't put it down for the year. >> you can't short the stock. it's a no touch or you play it. i like that michael says you have visibility going forward here, you want to take a flyer, you take your portfolio and boy a place homer here. >> i want to add one point, half the market cap is in cash. i have no idea whether farmville will be here one week from now the new ceo is a real guy, a real player. he has a lot of reasons to try to make this work. i'm if grasso's camp, if you

like speculative sort of things, i think you'd buy it there. >> it's a biotech stock. it will trade like that. >> it's got a billion two in cash. >>fuls they start burning it. >> still ahead, elon musk's other company reporting earnings. we get the details straight ahead. much more" fast" ahead next. lot in return with ink plus from chase. like 50,000 bonus points when i spent $5,000 . even cash back. and my rewards points won't expire. so you can make owning a business even more rewarding. ink from chase. so you can. frothere's no reasonn average 17 we can't manufacture in shuthe united states.

here at timbuk2, we make more than 70,000 custom bags a year, right here in san francisco. we knew we needed to grow internationally, we also knew that it was much more complicated to deal with. i can't imagine having executed what we've executed without having citi side by side with us. their global expertise was critical to our international expansion into asia, into europe and into canada. so today, a customer can walk into our store in singapore, will design a custom bag and that customer will have that american made bag within a few days in singapore. citi has helped us expand our manufacturing facility; the company has doubled in size since 2007. if it can be done here in san francisco, it can be done anywhere in america.

. >> here's some trading hire, solar city, second quarter loss smaller than expected. ben, great to have you with us. >> great for having me on. >> great on all cylinders sticking to the financial slind ertz and the installation sort of traft. what did you make of this quarter? what's driving it? >> two important points, megawatts booked the strongest any quarter we have seen so far. it far so passes anything historically, up 216% compared to last year q22013. >> that sets up the back half of this strongly and into federal government year. also on tear cost reduction road map and forecasts, we see very

good cost reduction, really leading the industry on the residential side. i think that's driving the stock performance as well. >> in terms of what might concern investors or might have concerned investors prior to this quarter the spending ramp, did you get into details on its manufacturing facilities salivo i believe is the name of it. i think that's how you pronounce it in what they need to get that up and running. i'm sure the fact that they're sticking to the financial guidance is somewhat important for investors. >> i'm trying to figure it out. it's a couple years out before they bring that facility online. i do think it brings an almost of risk into the equation. you know the new cfo they brought online this week comes from cypress semi conductor, he has manufacturing experience. that will be helpful. he was on the board of tesla. he has a close relationship with elon as well.

but this is not in their dna. they are good at financing and selling solar panels, unlike sun power who has been manufacturing or first solar has been manufacturing solar modules ability a decade, this will be something new to them. that will bring some risk into it. we got a couple years for. that i think right now the incredible growth is what everyone is focused on. >> what do you tell investors on this pop in the after hours session? >> i think you continue to buy it. it's definitely momentum driven. with the cost reductions, you get out to a higher value achlgs we hear valuation much north of where we are right now even after hours from the buy side. but, you know, again, we have to take a dose of reality at some point, you know, the trees can't run in the sky there. so we're still digging through the numbers. >> ben, thanks a lot. i appreciate it. >> take care, guys. >> ben kallo. >> sun edison also had great

earnings today. just as he said here, sun city, every bookings, pipeline, when they actually stalled and then also you had, they were sun edison was able to do the stand of their yield coast. that part of the story is coming in as well t. pace is attractive even though these kind of valuations aren't my thing. solar edison isn't my thing. royal caribbean, people are betting on a 10% move. >> the caught my eye. it is that geopolitical head wind and alzheimer's world nationals, royal care bone gets half their sales from overseas. today options ran hot, five times average daily volume, largely in one trade where when the stock was 60-50 shortly afternoon, a trader bought the september 55 putted, like mel said, that breaks even down 10% on september expiration, that's

about five weeks from now. when you look at the stock, what's interesting, the stock made a new all time high in july. look at this beautiful gap above this really nice base. this is exactly the area where these puts break even at the breakout level. there is like lay protection trade, an investor who has won the stock and with the putted, it's giving him protection to that breakout level. i'm say figure i put my charlotte hat on right here, this is the 200 day, that's where that trader is probably most worried about that stock on a brigg break. >> thanks for that, dad. we have much more when we come back. stay tuned. [bell rings] ♪ time and sales data. split-second stats. ♪ its so close to the options floor,

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>> beakers. >> i bought gold last week. i think now you can buy gdx. if layman's terms you get paid a dividend. >> short apple, long gold. i'm melissa lee, for "fast money" tomorrow i'm on vacation. see you on the 20th. "mad money" with jim cramer starts right now. >> my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to save you money, my job is not just to entertain, but teach ask coach and call me at 800-743-cnbc or tweet me @jimcramer. can you willingly go against