good news on the humanitarian front. still problems with the iraqi government going forward. back to you. >> we don't expect to need additional operations in iraq, those the words from the president. hampton, thanks so much. "power lunch" picks up the story now. "power lunch" and the second half of the trading day start right now. >> thank you very much, scott. we are going to focus on europe in part this hour. will europe's problems become our own? what will weak production in the countries that make up the backbone of the european economy mean here for you as an investor in the u.s.? plus, exposed. reporting on u.s. companies with the biggest connections to those troubled eurozone countries. and retail wreck, another one bites the dust. how much trouble is retail in? we are going to zero in on the latest victim of weakness in the retail world. walmart, that after the retail

giant posted weak quarterly numbers and cut it full-year guidance. online is a big issue for them. despite it all, u.s. stocks are moving once again higher. right now, the dow industrial is up about 43 points. to bring us up to date, let's go to sue at the new york stock exchange. >> it's kind of an upbeat mood down here. we'll start with the global markets after tough numbers came in from europe showing some weakness. michelle caruso-cabrera is our chief international correspondent. >> three bad pieces of data out of europe today. germany's gdp declined the 0.2%. in france, zero growth for the second quarter in a row. and eurozone inflation data weak and meager, raising fears of full-on deflation, perhaps a decline in prices. the euro hovering near nine-month lows because there are expectations the ecb will have to do more. the german stock market

initially moved lower and then recovered because of what was happening over in russia. the president of russia making very dovish comments, vladimir putin saying he would like to end the bloodshed in ukraine. that seemed to help the german market. they are most exposed to a lot of the russian sanctions in effect. the other big impact was the german ten-year yield. it actually fell below 1%. it went back above 1% on those same comments from vladimir putin. sue, back to you. >> michelle, it's very interesting when you look at that ten-year on the bund, what about the currency issue that's involved when you go from the u.s. market to the german market and try and compare yields? >> i think everybody has to remember, if you're a u.s. citizen who wants to invest in the european market, it's not just the yield that matters but what are you paying for the currency and the cost of the conversion as well? it's not dollars for dollars or

apples for apples in terms of a clear investment decision. >> absolutely. thanks, michelle. appreciate it very much. to our bond market. we have breaking news there. the 30-year bond up for auction. how did it do, rick santelli? >> well, we were at 2.42 on a ten. we just traded 2.39. lower yields, higher price, "a" for apple on 16 billion 30-years. i could go through all the internals, indirects, directs, bid-to-cover, waste of time. i'll tell you why. the w.i. was trading around 3:25. the yield at this auction, 3.24. that ushers in an "a." the best auction in a while. back to you. >> let's go to courtney reagan for a market flash. >> i'm going to have to toss it

right back to you. i don't have the information quite yet. but when we go, i'll bring it to you. >> no problem. we appreciate it very much, courtney reagan. she's working the story for us. ty, up to you. what does europe's lackluster growth mean for u.s. corporations -- dominic chu has joined us -- >> i want to be in on the action here. >> remember, a quarter of s&p 500 companies get more than 50% of their sales from outside of the united states. seema mody will look at the earnings potential for a number of big names over there. and dominic chu will hone in on the emerging markets after cicso systems warning yesterday. >> recent data out of europe has reminded investors the eu recovery is going to take much longer than expected. that's a concern for u.s. investors. several multinationals rely on europe. here's a great stat. 80 s&p 500 companies generate 25% or more of their total sales

in europe. the ones with the highest exposure including coca-cola enterprises, newmont, priceline, philip morris, harman and molson cool. other players include ibm and accenture. weakness in europe could potentially impact these compani companies' services businesses. and also mcdonald's was just reported a decline in european sales for the first time in four quarters. and pharma and biotech companies, neutral ianalysts sa slowdown could pressure sales of drugs. earnings growth in the second quarter for companies with european exposure, vastly higher than the s&p 500. in fact, at 18%, but portfolio manager at stifel nicolaus cautions that a deflation in the

economy could impact earnings of these multinationals but not all are that cautious. oppenheimer says strength in the u.s. economy and strength in asian markets could offset the weakness in the eurozone, which i thought to be an interesting analysis there. >> that was the most beautiful wall we've seen here. we worked hard on that. cicso systems warning about emerging markets saying it does not see growth there for several quarters and it may get worse. what's going on here, dom? do you have a wall to refer to? do we need to step aside? >> no, i have a wall. but we'll look at the charts. as we kind of focus on what's happening with the s&p 500, much to seema's point, many of the emerging markets we're going to talk about rely on developed markets for their business. talking about the germanys, the uks, the frances, the u.s.s of the world. as things slow down, could you see a slowdown in some of those markets. the s&p is up year to date. not gangbusters.

but not bad. bombay's index, india's been a star performer so far this year. the question then becomes whether or not a slowdown in the u.s. or a slowdown there sends that stock market lower. it's been a relative outperformer. maybe it corrects from these levels. moving on to other emerging markets, take a look at brazil. it's up 8%, also better than the s&p 500. there are some dynamics, the presidential election in brazil, for example. but if they start to slow down, maybe that more volatile economy takes a market downturn as well. chilean index, this is going to be a focus as a possibly indicator for the overall demand for emerging markets. you cycle through with caracas, venezuela, some look at this market, it's down. a little bit of an interesting dynamic there. you move on to some of the

bigger ones here and talk about names like russia, their particular stock market, we know what's going on with the ukraine. if you take that way and that situation resolves itself, maybe there's something there to talk about. but if you look at the overall picture for a lot of these emerging markets, cicso's comments at least give you a bit of a pause to think about what those emerging markets could do in the event the overall global economy starts to slow down. remember if that does happen, you tend to go towards the safer places, the more developed markets. >> thank you both very much. sue, down to you. >> we have that news now on general electric. let's take a look at the shares of ge, down just about 0.10%. the company is in talks to sell its appliance business. in a statement ge said, ge is evaluating a wide advantage of strategic options for our appliances business, including discussions with electrolux and other interested parties.

so far, the stock hasn't moved. with all those concerns about the globe we highlighted earlier, is the u.s. perhaps the best place to invest? guys, how worried should we be about europe right now? zach, to you first? >> europe has been a stagnant situation for the past three years. and if you remember in the summer and fall of 2011, it was a lot worse than a stagnant situation. it looked like it was on the verge of triggering the second stage of a global financial collapse that began in 2008-2009. and that didn't happen. angela merkel at the height of that crisis at one point remarked she thought it would take a decade before all these issues of low growth, high debt overhang would be resolved within the european union. at the time people thought, that's ridiculous. that's looking increasingly

likely. i'm not particularly worried because this has been what europe is. it is zero growth, almost no inflation, clearly a deflationary issue. but it's a big, big difference than, this is a crisis that's about to upend everything. i think we really should distinguish between those. >> jack, would you agree with that? i know you think the u.s. is probably the best place globally to put your money to work right now. but there are some worries on the floor that if europe goes into deflation, germany specifically, that that might really hurt our market as well. >> it clearly will have some impact. but if you look at investors outside the u.s., what is the most attractive market right now? unless you're speculating that in europe we're going to see some element of q.e. but right now, we're having two interesting experiments. the u.s. dealt with its problems through q.e. so far, europe is not doing it that way. so we have an interesting comparison to see which one is

ultimately going to work. but in the meantime, you have rates very low in europe. that's because they have a very weak economy. and it's affecting rates in the u u.s. but other than affecting rates in the u.s., i think the u.s. is on a fairly good path particularly given the dollar will be strong. >> zach, how do you feel about europe versus the u.s.? >> unless you have a real credit dislocation, like a real crisis -- when we were sitting here in 2011, we were talking about the dissolution of the european union and talking about credit markets seizing up globally -- there's a lot of outstanding debt with those southern european countries. in the past weeks alone, portugal's gone from being okay to looking like it was going to fall apart and now it looks better. unless you have that kind of crisis, this is a large bloc of the global economy but it's not a dynamic bloc that's changing anything. i don't really see at current levels much of an impact on us

whatsoever because it's been part of the mix. it ain't changing much. and it's not where change is going to happen. >> jack, very quickly, last word. where do you put money to work and what are you putting money to work for your clients? >> i would put money to work at home. and home is being defined as the americas. canada, the u.s. on the developed side and you can find plenty in south america and latin america in general on the emerging markets, if you need to. in terms of sectors, energy has to be at the top of the list. industrials here in the u.s. e telecom and possibly financials as well. >> just to echo what jack's saying, a lot of u.s. companies and seema and dominic's piece right before us, a lot of u.s. companies are the way to get that global exposure because of their earnings and revenue that's coming from outside the u.s. >> zach, thank you. good to see you again. jack, you as well. let's go back to englewood cliffs. our headquarters and dominic chu for a market flash.

>> this is what we're watching. we're watching the oil markets. wti at its lowest level since march. currently down about 1.5% toward session lows, helping to lift the airline stocks. if you look at american, delta, united airlines, all the majors in the u.s., all moving higher. green arrows, a nice up day for the airline stocks. >> dom, thank you very much. consumer reports taking a fire hose to amazon's much-hyped fire phone. c.r.'s smartphone guy joins us first on cnbc to tell us why he can't recommend it. it's not his fave. retail detail, walmart cutting its outlook. kohl misses on sales. nordstrom and penney's reports after the bell. and a milestone for warren buffett's berkshire hathaway. shares crossing the $200,000 mark for the first time ever, up

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welcome back to. "power lunch" oochlt -- amgen

hitting 52-week highs. analysts say it's positive findings from another study that are trumping that failure. also according to a new filing, hedge fund third point taking a stake in the company. all of this pushing shares of amgen up about 3.5% today. tyler, back to you. >> thank you so much. consumer reports just posted its review of amazon's first smartphone. so how does the fire stack up against the competition? the first on-air review from mike gekus. you didn't love it, mike. one of the problems you cited is, i guess, the way it is so closely tied to amazon's retail interests. >> that's right. it's more like trapped in amazon's retail world. it's not as though you need that phone to tap into all of the content and wonderful things that amazon has to offer. other phones -- my 2-year-old

android phone can get most of the benefits that amazon offers. what happens with the fire is that it's locked out of google's play app store, which prevents people from downloading very popular google apps, things that people count on, like google maps and g-mail and google now that's their search engine, this very advanced search tool. these apps work together in a very interesting, compelling well that people like -- >> you're tied into amazon's applications. >> right. >> can you do a workaround to get to the google apps that you might want? >> perhaps with a hack. but for most people, that's not going to be an option. so you have to ask yourself, why would i buy a phone that deliberately locks me out of a lot of the things i like when i can buy another phone -- the other thing the phone does -- it's not an awful phone. it's not like, oh, it does

anything wrong. but when we compared it, say battery life -- >> i was going to ask you about that. battery life was a problem, right? >> not a problem. but it's adequate. let's talk time. about ten hours. but we have phones in our ratings that close to 20 or more hours of talk time. it's not outstanding there. when you're tallying up -- it wasn't just one specific thing. but when you add up all the points, we performed more than 100 different tests on smartphones. they didn't add up to a high enough score. so if someone came to me and says, what do you think about the amazon phone -- >> compare it very quickly in the time we have left with the new lg phone. you seem to like that one a lot better. >> yeah. so it's really a tale of two philosophies. the amazon phone wants to be a shop tool for amazon. that succeeds. the g3 wants to be a better smartphone and all the things that smartphones do. for example, it's got an

ultrasharp display, it's got 500 pixels per inch of detail in the display. that makes things look extra sharp. the battery life is good. the camera's great. this is what most smartphone makers need to do. they need to take a page from lg. they made the interface much simpler and smarter. the keyboard is well laid out. these are the things that people who use smartphones appreciate. >> thank you very much, mike. we appreciate it. >> my pleasure. retail in focus right now. walmart meets earnings estimates but cut its outlook. kohl's beating on the top line but revenue missed. jcpenney and nordstrom, they're going to report after the bell. bob pisani joins me at post 9 on the floor of the nyse to handicap it. it's disappointing for a lot of these companies. >> walmart reducing the guidance isn't good. but put up walmart and it's having a tough time of it recently. the one thing i want to point out is they're spending more money on e-commerce.

walmart.com numbers are up. 24% increase in e-commerce traffic to walmart in the second quarter. that's on top of 27%. the website is a lot easier to navigate than it used to be. they have in-store pick-up as well. it's a much greater selection. it's not amazon. but it's definitely getting better and they're starting to see real results on that. on kohl's, the big take away is the sales are pretty good. they improved as the quarter went on. july positive same-store sale number. it's been ugly for the department stores. you see the big names on the week. we get jcpenney tonight. what you want from jcpenney is just a little stability at this point. yes, we're going to be down, it will have a negative number in terms of earnings. but the bottom line -- still a loss. but i think we'll get decent same-store sales. i see numbers of up to 6% same-store sales growth.

nordstrom, it's all about the july sale, the big sale they have every july. that's the big issue. we'll see how that goes. i see numbers 3%, 4% on the upside for same-store sales, respectable. >> they dominate the online space. thanks, bob, very much. a big fire out west is smoking pot growers. jane wells is covering it. jane? >> imagine you're the sheriff up there. you have residents concerned the fire is burning up their illegal marijuana grows and you have inmates on the fire lines. a story that can only happen in california. we'll have it right after the break. plus crime and punishment andrea day is on the case. >> bribes and kickbacks and a $350 million insider scheme. one of the guys behind it is finally heading to jail. we'll have all the details coming up right here on "power lunch."

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welcome back to "power lunch." check out shares of advance auto parts. its acquisition of general parts drove sales up by more than 50%. as a result, those shares up at session highs nearly 6% to the upside. tyler? >> a case of corporate corruption involving one of the country's biggest teen retailers is finally coming to an end. andrea day has our story. >> it's a staggering case of greed and betrayal.

a $350 million scheme that unfolded inside a publicly traded company. we told you about this one earlier this year on "crime & punishment." but now, douglas day has been sentenced. his partner in crime will hear his fate in just a few days. take a look. mr. finazo, andrea day, cnbc. you made $20 million legitimately, did you feel the need to steal $25 million more? he seemed to have it all. he was the number two man at aeropostale and the ceo trusted him to take the company public. how did it go so wrong? according to prosecutors, one month into his gig with the teen retailer, finazo hatched a plan with his friend douglas day to make them both very rich. how greedy are you? investigators say the plan was simple. they would have day start up a t-shirt company called south bay and sell the goods to aeropostale.

the two agreed to split the profits but keep finazo's name out of the deal and the cash poured in. investigators say finazo funneled a cool $350 million in t-shirt and fleece orders to south bay. in return, he got more than $25 million in kickbacks. u.s. attorney eastern district of new york loretta lynch. >> he made more in kickbacks than he did in salary. >> she said the two friends were unstoppable. day made around $25 million. prosecutors told the court that day used the cash to buy real estate, including this new york city building on broadway. he also set himself up as a hollywood player, producing a bunch of films, including "blue valentine" starring michelle williams and ryan gosling. >> i've stolen money before. >> but the empire began crumbling when aeropostale stumbled upon one of finazo's e-mails containing a list of his

assets, including these south bay warehouses he owned with day. that violated his contract with aeropostale and the ceo was fired to fire him. the entire conversation was recorded. >> my heart is broken. what do i do now? >> but get this, when finazo was let go, the ceo had no clue he was making millions on the side with his buddy, douglas day. day pleaded guilty to a conspiracy charge and following a three-week trial, finnazo was convicted on all 16 counts of fraud and commercial bribery. this was a ten-year scheme. did you feel guilty at all? while finnazo waits for sentencing, a federal judge has just sentenced douglas day to 3 1/2 years behind bars and ordered him to pay $25 million in restitution, saying, quote, this is about a corrupt insider and a corrupt outsider who made sure that this was no level playing field. i just really want to know one

thing, where's the money? $25 million is a lot of money. according to his sentencing guidelines, finnazo could spend 11 years behind bars. back to you. >> andrea day reporting. up in smoke, a major fire in california torching marijuana crops. jane wells is in los angeles with the story. jane? >> tyler, so far that large forest fire up there has burned close to 12,000 acres and injured 12 people. the cost to fight it 20 million bucks, not including the marijuana that's burned. the lodge fire in mendocino county. county sheriff tom alman tells cnbc, i know there have been several marijuana gardens that have burned up. he said at a local community meeting, many residents were concerned about what might happen to their marijuana even

though the grows were illegal. he said, quote, let's talk about the "m" word, we are not willing to use this fire to perform marijuana investigations but we're also not going to put firefighters on the lines to protect it. fire crews have deeded access to lock gates on private roads going into the backcountry to fight the fire and so far have had no problems getting through. the other issue, however, has been the 750 inmates helping to fight the fires. the sheriff says he's had to add law enforcement personnel to make sure the inmates don't grab some weed as they fight the fire. quote, as far as i know, no marijuana has been purposely burned by law enforcement and none has been stolen by inmates. sue? >> jane, you're right, that is a story that can only come out of california. thank you, jane. appreciate it. let's take a look at the metals markets. we have wall street a little bit higher today. kind of quiet in the comex gold

pits, up 90 cents on the trading session. we have a bit of a push up in the palladium markets. check back in on the bond market on the back of the 30-year auction earlier today which got very good grades. almost from every analyst on the street. how are we doing now? >> we did have a surge of buying after that nice "a" auction. you can see on the charts, yields popped down. that's the old 30-year. the new one will be trading tomorrow. gets its coupon today. if you look at the ten-year intraday, that traded down under 40 group. we've been at this 2.40 level several times. probably close at a new one. open the chart up to may of last year. a new low yield close going back to june may cover a lot of ground. with the auctions behind us, the type of trade we get going into

the weekend will be super significant. back to you. >> rick, thank you very much. let's go to scott wapner with some breaking news on valiance. >> this a developing story now. dow jones is reporting the securities and exchange commission is investigating valiant and pershing square's pursuit of allergan. the s.e.c. probe is said to be in its early stage and may not lead to any enforcement action. many things of interest here. the way that bill ackman and valeant teamed up from the get-go in this bid for allergan was roundly criticized as all of you know who have followed this story, that while at least -- while it may have been perceived to be legal under the current law, that the way that ackman

was able to team up with valeant to acquire this big stake in allergan knowing a bid was eventually going to come, many folks have come on cnbc and questioned that entire process. it's also worth noting here that allergan has also filed a lawsuit, you may recall, alleging insider trading against valeant and bill ackman for the way that this was all sorted out. the s.e.c. has declined to comment. the other twist here is that while we're learning here from dow jones that the s.e.c. is apparently investigating here, one of the attorneys apparently consulted in this whole process from the outset by pershing square was robert kutzami, a former s.e.c. enforcement chief, who you would believe would have signed off on this process of

being able to acquire a large stake in allergan knowing that a joint bid for that company would subsequently be coming. so that's the latest now. and that makes it even more of r an interesting story. the khuzami angle, a gentleman inside the securities and exchange commission as it related to their enforcement division. it's a story we'll continue to follow. the s.e.c. at this hour to cnbc has declined to comment. but that story is one we'll keep our eyes on for certain. we'll be back to you as we get any more developments on it. >> scott, thank you very much. a very controversial double-team as you point out there. moving on, check out the major u.s. and europe index etfs this year. big concerns across the pond, as they say. germany's economy contracting, no growth in france. and italy slipping back into recession. is europe potentially going to be a banana peel on which the u.s. markets could slip?

join the conversation, go to cnbc.com/vote. plus -- >> today's powerhouse is the nation's eighth largest city, qualcomm is headquartered here and it's the birthplace of pro golfer phil mickelson. can you name that city? in new york state, we're changing the way we do business, with startup ny. we've created tax free zones throughout the state. and startup ny companies will be investing hundreds of millions of dollars in jobs and infrastructure. thanks to startup ny, businesses can operate tax free for 10 years. no property tax. no business tax. and no sales tax. which means more growth for your business, and more jobs. it's not just business as usual. see how new york can help your business grow, at startup.ny.gov

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welcome back to "power lunch." i'm seema mody. want to point your attention to the markets because the dow near session highs leading the way higher, boeing, the plane maker receiving orders for ten 777 jets this week. merck winning federal approval for a new type of sleeping pill that helps insomniacs sleep. will europe's problems become our problems and could japan's woes hit the u.s. at some point? two big questions on investors' minds today. so where is the safest region in the world to put equity money to work right now? some thoughts from bob pisani, kenny pullkari and jim mcdonald. we also want to hear from you. go to cnbc.com/vote.

do you think european problems may hit the u.s. stock market? cast your vote and we'll have the results for you. jim, i'm going to start with you, earlier in the show, michelle caruso-cabrera laid out some of the issues facing europe, their bond yields moving to the downside and also the fact that germany may be looking at deflation. how serious are those problems and what might be the spillover if any to the u.s.? >> well, there's clearly been some deceleration in their economy. but let's put it in perspective. estimates were that they were going to grow 0.1% in the second quarter and they grew zero. so the european economy has got much less volatility to it than japan or the emerging markets. when we look at forward-looking indicators like purchasing manager indexes and credit creation, we think that europe will continue to expand over the next 12 to 24 months. >> here at home, kenny, those retail sales numbers, not encouraging. the consumer feels kind of burdened by a variety of things.

>> a variety of issues. this is some of the concern because i think the anticipation was that we were going to start to really see kind of this uptick in the retail sales. it was going to kick off the third-quarter gdp number. and in fact that didn't happen at all yesterday. but that being said, the market seems to be holding in because it goes right back to what's the fed going to do now, not raise rates, everybody's okay -- >> are you worried about europe spilling over, bob? >> no, for a simple reason. we don't have the structural problems that europe has. we don't have the same stagnation levels. we're a much more dynamic economy than europe is which is being drowned by regulators and the sheer weight of its own history. there's a reason why money is flowing here, because there's not a lot of other places to put money where you can get even kinds of modest growth right now. that's why i don't think we have the same problems. >> there may be individual companies that have large exposure that may get hurt.

but overall broadly, i don't think so. i think jim's right. >> jim, where in the u.s. would you put money to allocate cash? >> the sectors that we're most favorable on include the health care sector and the financials. health care benefiting from an uptick in utilization. the financials benefiting from an improvement in the business cycle and the fact that they've done most of their capital raising. and we're cautious on the consumer side. consumer discretion and consumer staples we'd be underweighted. >> gentlemen, thank you very much. we asked the viewers, do you think european problems will hit the u.s. stock market? 53% say yes. 47% say no. it was a relatively close vote. check out this atlanta mansion. listed at $4.8 million. the question is, which country music legend -- and i do mean legend -- is selling it? here's a hint. plus --

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powerhouse time. we've been giving you hints which city we're in this week. the city is san diego. with us is jeff shearing with the san diego realty pros. here's a snapshot of the real estate market right now. $498,000 is the median sale price. inventory of about 8,000. we're going to focus on the neighborhood of rancho bernardo today. let's begin with our first listing at 11304 capilla road.

tell me about this neighborhood and this house. >> this is one of the older communities within ravageo bernardo, the northernmost suburb of san diego. it is a fixer-upper. in this price range, it's difficult to find a five-bedroom house in the 500s here in san diego. so a good opportunity. it just got snapped up. >> that's a five-bedroom place. it looks quite compact but it doesn't show its scale. second listing, 15022 cross stone drive. $875,000. six beds, three baths. living space about 3,000 square feet. this is a more spacious house. >> it is. the forest ranch area is a very large development. and for a newer home in an

upscale community, it's an affordable option by san diego standards. this home was listed and is really gorgeous inside and really move-in ready. >> looks nice there. a beautiful sort of terrace in the backyard. does it have a pool or not? >> no, it does not. >> but a lovely backyard. >> nice-size yard. 10,000 square foot lot and a play area. >> so that's about a quarter acre lot. let's go to our powerhouse of the week. $1.6 million, taxes of $16,515. five beds, 5.5 baths. 5,000 square feet. this is a step-up. >> in the santa fe valley there have been a step-up of luxury gated home communities. this property was listed and it is a gorgeous home inside.

all of these communities are part of the unified school district, one of the big draws to the area, the poway unified district is known as one of the best school districts in san diego county. this is a half an acre property and a gated community. 213 homes built by co driver's license rich communities. it's a gorgeous area, right next to rancho santa fe. >> and the weather really stinks out there, isn't it? >> it's 72 and beautiful. that's our daily occurrence. staying nice. >> thanks very much, jeff shearing, for taking us on a tour of some lovely homes in san diego. >> thank you, tyler. >> beautiful part of the world. we're going to talk about another powerhouse. check out this one. it's country music legend kenny rogers' home in north buckhead estate. sits on 1.26 acres. the atlanta mansion is listed at

$4.8 million by sotheby's. six bedrooms, eight full baths and nearly 12,000 square feet of living space. the amenities including an elevator, ten fireplaces, a media room, fitness center and an outdoor pool. not bad at all. in today's power rundown, dodge has souped up its charger family sedan. lands end is under fire for sending out a free issue of "gq" magazine and procter & gamble has come out with a new swash machine device. ng floor in real time. ♪ the shell brought him great fame. ♪ but then, one day, he noticed that everybody could have a magic seashell. [ indistinct talking ] [ male announcer ] right there in their trading platform. ♪ so the magic shell went back to being a...shell. get live squawks right in your trading platform

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power rundown time. welcome, folks. first topic, get ready for the fastest four-door sedan in the world, dodge to unveil its 2015 charger srt. it will go 204 miles per hour. jane, from the land of the little deuce coupe and the 409, what do you think? >> i don't understand people who buy cars that -- it's like when i see guys in their ferraris sitting in bumper-to-bumper traffic -- a dodge, a four-door? really. and an eco mode? really.

i don't get it. >> morgan, can you see yourself in one of those on the cross bronx? >> no. i can't see myself in one of those. but they're billing it as the four-door muscle car. i think this is american carmakers' equivalent to the european versions. this makes me think of the audi rx-7. >> jane, you're twitching -- >> you're going to put your kid in the back? why do you want a four-door that goes over 200 miles an hour? >> it's a trade-off on the mid life crisis. >> all right. it's a wrinkle there. i've been there. lands end is -- maybe i still am. lands end is in for more than it bargained for after it sent out a free "gq" magazine to its back-to-school customers. it featured what some say is a racy cover of a topless model

igniting angry moms who took to social media. sue wrote, my 14-year-old son brought in the mail today and was quite disturbed and fascinated by a gift that lands end sent us. morgan? >> i think the keyword is not disturbed but fascinated for that young man who got that cover. certainly risque. this is -- lands end has a one-year deal with the publisher to send out magazines to lands end customers that spend more than $100. i think this is more than what they bargained for, for sure. but you go to that facebook page, lots of angry comments from mothers. but here's the flip side of that. lots of defensive comments from male lands end customers. so it's a real study in the differences in gender there. i think this also highlights the fact that we have so many retailers striking more and more deals with publishers so publishers can try and get their magazines out to more potential

subscribers. >> i remember being a 14-year-old mail and receiving the "sports illustrated" swimsuit issue and being fascinated and not disturbed. >> well, yes, but your mother was very disturbed. i think it's an odd pairing. you would expect if you're queting a victoria's secret magazine, you might get a "gq." montgomery ward had sexier ads. >> lands end, i think of mom jeans, not topless models in leis, strategically placed leis. p&g betting on a $500 garment refreshing machine that it says will dry clean your clothes in your own home. currently available at bloomingdales. going to roll out to other retailers next month. we want to know, would you swash? you can go vote now. do it quickly. would you swash, jane? >> it's the greatest invention ever in the history of mankind. it takes ten minutes.

you plug it in. you don't need a water outlet. i have an allergy to ironing and folding. so i go to the dry cleaner way too much. that thing will pay for itself in like three months with me. >> look at that, morgan. >> i will swash. >> that looks cool. >> it looks very cool. they're billing this not as a home appliance but more as a tech device. i think it also speaks to something we've heard our own courtney reagan talk about on our network in just the last couple of days, the fact that you have consumers changing their habits to spend more on one nice piece of clothing versus a couple that aren't as well made. and those nicer pieces of clothing need dry cleaning or swashing. so i think this is going to potentially cater to that consumer. >> jane? >> it's good for the environment. you're using less water, using less chemicals at the dry cleaner. >> so we begin with a 200-mile-an-hour muscle car that probably is not terribly good for the environment and we -- did have an eco mode --

>> i wonder if you had two guys doing this, they would not be so hot on the swash but more on the muscle car. >> split ticket. 49% would swash. 51% say, no. sue, how about you? >> well, i think probably no as well, ty. that would be my vote. three big winners. what's coming up on "street signs"? >> a number of people here on cnbc have done the ice bucket challenge for a.l.s. there's going to be someone very special on our show today who's going to be taking that challenge, 2:30 p.m. eastern. his name is mr. jim cramer. we cannot wait to do it. i'm going to throw the water on myself. and we have the original anchor of "street signs" joining me at the top of the show. make sure you join us in about five minutes' time from now. see you then.

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with a fidelity investment professional... or managing your investments on your own. helping you find new ways to plan for retirement. and save on taxes where you can. so you can invest in the life that you want today. tap into the full power of your fidelity greenline. call or come in today for a free one-on-one review. the market is holding on a steady as she goes. up about 42 points. that's where we were when we came into the hour on "power lunch." that's about 0.25% move to the upside on the dow. the s&p 500 up six points and the nasdaq lagging behind just a

little bit. earlier on has caught up a little bit. it's now up 0.25%. perrigo is up and amgen is up 3.3%. >> that does it for this edition of "power lunch." >> "street signs" begins now. welcome to "street signs," everybody. stocks are higher today but it does not mean that some investors aren't reaching for the pepto. why? first of all, there's the eurozone where growth is flattening. is it time to euro-proof your portfolio? we'll dig in on that ahead. plus, back here in the united states, we have a piece of housing data that could make investors a little queasy. and wall street's top food analyst has a big stomachache on a recommendation that's gotten off. also, a man that is no stranger to indigestion, mr. herb greenberg is