- can you rub me down? - i have to work very hard to keep this eye open. - give 'em a rub. - what do you want? - a little rub. - i can't see you. can't really focus. i haven't been able to focus since that day. [laughter] - and cut. . hi, everyone, welcome to "on the money", i'm becky quick. the markets heat up for august, but will it be a september to remember? from former presidents to billionaires, everyone is taking the ice bucket challenge. is it changing the way people give and does it actually raise money? investing for retirement with a set it and forget it plan. they are called target day funds but are they right for you. why brad and angelina's business venture may have you think pink. "on the money" starts right now. >> this is america's number one financial news program, "on the

money." now becky quick. here's a look at what's making news as we head into a new week. it's starting to sound leak a broken record but it's one many investors like for the 28th time the s&p 500 hit a new high on thursday closing above 1992. it was up for the fourth consecutive day. the tou was within about half a percent of the all time record, above 17,000. nasdaq had the best winning streak in six months. the markets were mixed on friday. earning season is cooking along with profit reports, home depot and lows beat earnings expectations as did staples and gap and target missed and lowered outlook and sears lost more than expected. if you travel on labor day, you'll have a lot of company. aaa says nearly 35 million will hit the road for the holiday, biggest number since 2008. you can stop hoarding your jars

of nutella, even though the prize of hazelnuts is spiked, the maker says there is no foreseeable impact on the availability of the sweet treat but there's no comment on whether prices would go up as a result. a quiet week in august sees markets turn red hot and fed goes on a retreat and are more record days in store? chair of holland and company, thanks so much for being here. >> thanks for having me. >> last week it seemed all anyone cared about the troubles in europe and this year forget about it, record days again. do we care about this stuff or not? >> we care but the markets since 2008 have been in this crazy psychological position that bad news gets reflected quickly but not dramatically because the scars of 2008 took the markets down so far the feds said we have to do something to repair them and they continued to

support the markets. >> how much do you think of what's happening here is really a reason for stocks rallying because of what businesses are doing and earnings are doing and how much of it do you think is still the fed? >> they are both intertwined, it's a great question, janet yellen said the committee is doing better but not so much better they can act precip us toly. that means we now have the federal reserve supporting the market and ecb, european central bank, do the same thing yet to come and people's bank of china doing the same thing and probably the japanese as well. you have all of these global forces underpinning stock prices around the world. and the economy in the u.s. is the leader right now to go back to your question. >> you sound like you think stocks are cheap here. is that fair? >> they were incredibly cheap in 2008. right now they are slightly

undervalued before this bull market is over, what we'll get is overvaluation, a classic bull market. i think we're still in the middle stages of this bull market. >> you're not afraid of stock prices right here. >> to the contrary, i think they are okay. people have been talking becky as you listen every morning to people talk to you about corrections and corrections and corrections and talking about it since 2008. haven't had a significant one. we'll get one before this bull market is over. but i don't believe this bull market is over. which means stock prices are still froblly likely to go higher rather than lower. >> do you think the market will continue to ignore geopolitical risks out there and more than just risks, terrible headlines we see every day. >> awful headlines. i think that things are going in the middle east and in ukraine are substantial enough so that any point that could be a major catalyst for a major correction in this bull market. when it happens, i think we'll look back at the end of this market and say that was a time once again to buy if we have a 10, 15, 20%, whatever the number

is. i think that yes, for me that's the most significant item out there for the downside. >> that's what i was going to ask. what could potentially jump out and surprise us? where do you look for surprises? we never know where the next one is coming. >> definition of surprise, we doemt know where it's coming, we have putin and isis and those two things by themselves are enough to say, i always have cash. this has been the easiest bull market of my career. and it's been a wonderful bull market but had cash -- some cash because we can get these kind of awful surprises anytime. >> are you talking more than 10% in cash? >> no, 10 to 15% is plenty. doesn't mean i don't lose money in the correction, i feel better at night. >> is it something with you see a pull back of 4 to 5% like we saw in the last few weeks, that enough to lure you in? >> no, you have such a great relationship with warren buffett and whenever you see him, like

2008, you have to have a major, major decline and you have to have people really just throwing up stocks. and that's when he goes in 4 to 5% certainty doesn't justify that kind of reaction. if we got it 10, 15, 20% reaction, of course you would have to look at things, back to what he likes to do, which is buy great companies at the reasonable price. >> mike, want to thank you so much for joining us today. >> thanks, becky. >> from celebrities so business leaders, baby it is cold outside. all taking the ice bucket challenge. what's really doing in terms of the world of charity? how much is it helping. the newest edition to brad pitt and angelina jolie's portfolio, we'll taste their sold out rosee. look at how the stock market ended the week.

i'm here with my friend, friend and colleague joe kernen who will help me out with the als challenge. i was nominated by wendy burke of the brain injury alliance of emergency emergen new jersey. i'm nominating warren buffett sean sara blakely. >> i love my job. >> you countdown three, two, one and then i'm do it, okay? >> my friend and colleague, three, two -- >> three, two -- oh! >> okay, wow, that was cold. >> that was me in case you can't

tell. it was taking the ice bucket challenge to raise money for als and challenging warren buffett and sara blankly of spanx. i would like to challenge my daughter natalie because it should be a family affair. what is this phenomenon and is it really helping? joining us right now, melissa berman and lance slaughter of the als foundation. thank you both for being here today. >> a pleasure. >> a pleasure to be with you, thank you. >> i would like to talk about what we've seen happening. lance, you've seen politicians and celebrities and business leaders and sports figures, dousing themselves with ice water to raise money for als. it raised more than $31 million. i wonder, were you surprised when this all took off? >> we're pleasantly surprised and just to provide an update as a friday morning, it's raised over $53 million so we're

actually thrilled about that. we're surprised, it's important to know that within the als community as an awareness campaign with a challenge to contribute some funds to the cause. but it grew as an awareness campaign. and i think the dynamic that showed up and this is philanthropy 101, it promoted concern. as people became more aware about it and even if the first few participants didn't have an understanding and others who did started to learn about it taen research it and understand the devastation of the disease, again it promoted concern and that's what actually led to contributions to where we are now. so we're thrilled about that. although not surprised in terms of the outpouring of support because we've known for decades this is a devastating disease and quite frankly did warrant more attention than it received. >> how does that match up against where you were a year ago? >> for first three weeks, we

raised $2.2 million. as of friday, we raised 53.3. we raised over 50 million more dollars than we raised this time last year. >> and have you done anything to try to make sure it doesn't fizzle out or has this been completely viral? >> it has been led by those who are participating. i think from an organizational standpoint, where we've tried to stay in front is allowing people and using our social media platforms to expand its region as you probably learned over the past week it's been global. the next piece, of course is acknowledging the generous support we received from the community, from business leaders and companies and then of course the next step for us will be to inform, progress and impact from their contributions. >> melissa, have you ever seen a viral campaign catch on like this before? >> we've never seen anything like this that was not connected to a natural disaster or some kind of particular catastrophic

event. this is really a game changer for raising money and for how people are doing charitable giving. >> is this something that is bringing all new charitable money into it and drawing away from other charities? >> you know, we won't really know the answer to that question for about another year until we see what total giving levels look like for 2014 and how that acts up. i think many of the people who are responding so generously to this challenge are doing something in addition to giving to their favorite long-time charities. so i think a lot of this is new money. obviously there are some people part of this challenge for whom decisions have to be made. they just don't have that much extra income. and so they may have to trade one off for the other. i think we've uncorked a new way for people to participate. and i think that at the end -- it's going to be a lot of new

money. >> you think that other charities will find ways to not necessarily copycat but find something that they can do that's similarly draws attention to their charities? >> sure, i think the lesson from this is that you can really get people deeply engaged through this combination of something which is social media but also something which is very literally tactile and personal. it is a personal act and you're personally dousing yourself, there's an immediacy to that which obviously gets a lot of attention. then using social media to spread it, the combination of that, you know, online experience and the real world experience is really powerful. >> i know this was supposed to be either you douse yourself or give to your charity, give to als. but this is a situation where people are dousing themselves and giving to als. >> the numbers certainly speak to that.

we've received contributions from over 1 million new donors. so clearly those participating have i think understood more clearly the urgent nature of this disease and decided to contribute. >> a very important cause. thank you both for joining us today. we're "on the money", when drinking pink, the booming business of this wine is nothing to blush at. set it and forget it for retirement. there's a lot you need to know before you sign up. you can find us at facebook.com/otm. ♪ the last four hours have seen... one child fail to get to the air sickness bag in time. another left his shoes on the plane... his shoes! and a third simply doesn't want to be here. ♪ until now...

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are you ready to drink pink? >> rose wine is on a huge growth spurt. production and sales figures outpace the wine market. ray, thanks for being here. >> thanks for having me. great to be here. >> i never thought of this as being super classy until about a year ago. >> it's funny. this is dried rosee, tends to be a sweep soda poppy type of wine. now it has come back and it's been booming. it's like it's been double digit

growth and 39% growth by volume and 48 by value. it's taken off in a big way. >> what is rose wine, a blend of grapes? >> you know what it is, you use red grapes for the most part. all of the color in wine comes from the skins of the grapes. rather than let it saturate and turn dark red, you basically let it soak for a little while and get the skins out of there and end up with a pale pink or peach wine. with red wine you're looking at something you have to sit on for two years, rose, out the door and a lot of cash flow. >> how fancy are these? >> let's try them. the nice thing about rose, it's affordable. and it's a nice quality -- good quality to price ratio. >> because it's right out the door. >> and because the category has been forgotten for so long, the prices haven't climbed back up. this is the heartland of rose.

i love this one. this is $15 rose, probably get it for 12 or $13. >> i don't know what i'm supposed to smell. >> smells like wine, first. but it has that slightly floral and slightly berry kind of scent. >> uh-huh. >> take a sip. what you get when you taste it -- >> i like it. >> it's really likeable. the nice thing about rose, it has fruit characteristics of a red wine but zippyness of a white wine. >> it's not too sweet. >> this is not sweet at all. that's the big differentation between this and white zinfanel, the miraval, they've launched this and selling out -- >> you can't get it. >> instantly. >> it's a little more expensive. you're paying an upcharge for the brand, but that's not bad,

only 25%. >> $25 and actually a really good wine. they hired a very, very if good wine maker in france to make it for them. they brought in top quality t talent and the property it a beautiful vineyard. >> what's happened with the popularity of rose, it used to be france made rose and italy made rose and u.s. made some. now every single wine country makes rose. this is a south african rose. it's actually darker. a little more intense flavor. >> that is stronger. >> a little fruitier. >> also a spiciness on the end. at the same time, you chill it down, summer, something like that with barbecue and sausages or even burgers, it's a great option. >> i'm not wine critic, but that tasted like cotton candy. >> what tastes like to you is what it is. >> this is a summer drink though. >> well, it's a summer drink --

i think it's great year round but in terms of the market for wine, there's a huge fall off in sales post labor day. if you're looking for sales on rose, september is the month because retailers are trying to get it out the door. it's very hard to sell in winter months. >> thank you, it's great. this is yummy. >> cheers. absolutely. >> up next, a look at the news in the week ahead and if you could put your money away and watch it grow and not for worry, would you do it? why they may not be right for everyone though. don't just visit new york.

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for more on our show and guests, go to otm.cnbc.com and follow us on twitter. >> on monday we'll get the closely watched new home sales number for month of july and u.s. tennis tournament gets under way in new york city. on tuesday, the durable goods orders are released, we'll also get the case shiller home price index as well. on wednesday, the second reading of the gross domestic product and friday is the ninth anniversary of hurricane katrina that devastated new orleans in 2005. a growing number of retirement savers who consistently participate in 401(k) plans are starting to put their money into target date funds. are these the best vehicle to help investors reach retirement goals. joining us is personal finance

correspondent sharon epperson. >> they invest in a mix of stocks and bonds and other asset classes based on your age and rebalance over time as you get closer to your retirement date. what they are going to do, be more aggressive and invest mostly in stocks and then get more conservative as you get older investing more in bonds. but they may not be right for everyone. >> target date funds are basically a one stop solution to give you your allocation to your equities and bonds and gives you a pretty diversified portfolio. they aren't for everyone. they are made for the average investor. >> who are target day funds right for? >> they are really great for people who want to be hands off investors, whether they want a small cap or large cap, international, they don't know the mix and they are not interested in rebalancing over time or know when they should rebalance. they really know when they want to retire. their target date for this fund

is actually their retirement date and they are pretty sure they are going to make it to that date. that's the tricky part. some people may say i'm going to invest in 2020 fund because that's when i want to retire knowing good and well they have to work longer. >> i'm not retire being when i'm 50. >> it sounds like -- it's an automatic pilot plan but better not change your plan as you go. >> are they really right for everyone if they don't know when they are going to retire? there are a lot of advantages as well. when you think of a target day fund, it's very simple asset allocation. if you're someone who wants someone to lay it out for you, that's a great choice for you. also the diversified mix of stock and bonds at a relatively low cost, that attracts a lots of investors, it's auts mattically rebalancing, that's something investors like as well. >> these are relatively new instruments. do we have any sort of track

record that we can look at? have they done what they are advertised to do? >> there has been concern some some cases they haven't. people aren't aware of the disadvantages. we can see the mix shift unexpectedly and that is at the discretion of the fund. while it says it's going to be allocated at a certain way, they may change that allocation. that's something to keep in mind. remember, this targtd day fund is a one stop solution for a lot of people. they don't know your individual goals. >> sharon, thank you. >> that's the show for today. i'm becky quick, thanks so much for joining me. each week you can keep it right here "on the money." we'll see you next weekend. rejoice for you have entered the promised land of accomodation booking.com booking.yeah!

[ticking] >> dr. ecklund, i'm scott pelley with 60 minutes. >> oh, great. >> dr. ecklund was surprised to see us. we had hidden our cameras, something we rarely do at 60 minutes, so we could uncover his plan to inject stem cells from a questionable source into this 11-year-old boy with cerebral palsy. how does it work exactly? >> well, stem cells contain... uh... excuse me, here. [ticking]