crazy in public and nobody with care. >> they're happy playing air guitar. >> that will be great. >> he's like walking right back. >> i'll show you my rockstar slide. i perfected it with the pads. then we can go ahead. >> that i would like to see. thank you, everybody, "fast money" is coming up right now. over to you guys, melissa lee. >> you know who rocks air guitar on this stuff, kelly? >> i'm guessing it's guy adami. >> you are right. >> amongst the disappointment, guys. >> you know we have coming up "shark tank" dallas maverick's other than park cuban will tell us what he thinks about the tobacco and his invention. >> we are all ears, over to you. >> "fast money" starts right now. live from new york city and time's square, i'm melissa lee, the traders are pete najerian, guy adami, a big show tonight. apple hitting an all time raising to 102 per share.

billionaire investor mark cuban will explain messaging apps, he is backing who leads snapchat in the dust. first, king dollar rears its head. the greenback hitting the highest level today. will a strong dollar be a commodity killer? brian kelly, what do you say? >> no. >> why not? >> it doesn't have to. >> doesn't it pressure gold, doesn't it pressure oil? >> it's all in the reason why you are buying the commodity. can you argue if money is flowing into commodities, you need dollars to buy them. as long as they aren't hedging out the currency risk the dollar could be strong. look at what happens today to the dollar. we are talking about king dollar hitting highs. it reversed. i think that will be significant. that was primarily due to ecb, some source within the ecb saying they may not do qe or act at all next week, which the mark was expecting. to the extent there was excess liquidity coming into the u.s. markets, i would watch the currency area, you could see a bit of correction in the u.s.

markets if people are disappointed with the ecb. >> i look at the chart of wti. i look at a chart of crb since june. crb is down 7% the commodities index. can you tell me the strong dollar is not going to impact the quantity trade? >> no, i can't. it feels to me like it would. i also look at this commodities trade. there's trades off of this. when you look at some of the commodities. you talk about oil, you talk about oil sort of breaking down, how about the way the airlines have been trading. they vbl actually off the charts. this is a great spot to be. when you look across, i think there are a lot of spots in ernlg in continue to the upside as well. i continue to see activity across this spacep when you look at the service sector, when you look at the shale fames the integrated fames, they continue to perform. it's because they have such a balance and such great balance sheets. >> i like energy. i have liked it for a while, but do i think the commodity to your question the strong dollar is it going to kill commodities?

i don't think it will kill them. i think it makes them soft for a while. i think there will be huge demand when vladmir putin turns off the spigot to western or eastern europe, it will put demand on fossil fuels and why i think diamond offshore and other drillers will be more focused than they have been until now. >> basically, you are saying we could see pressure on these natural resources but we have this score because of geopolitical? so the strong dollar would be a threat? >> it's a threat. in fact, if it weren't for putin, you know, if you are trading these stocks, you hope that putin keeps doing what he's doing. i think without that, the strong dollar does hurt these significantly more. >> it creates a tremendous head wind. that's what we have been saying to your point earlier about the crb. pete mentioned the airlines, jet blue had a tremendous run since may. when you go to alcoa, alluminum is a commodity. lights dim. maybe we should dim the lights. that's a commodity play. >> that's an under the radar

play. >> alcoa to me has been a tremendous stock. i think it's broken up. we have talked about it until the fall. i think it rallies inle the fall. >> alcoa is what we are talking about. we had a strong dollar. alcoa is doing well. it's because there is a deficit if alluminum. later in the show, i will show you -- >> i'd love to, some tease. >> geeze. >> at what level, wti, do you start get worried about your oil stock? >> i think if it cracks in the low 80 range i think i would be more concerned than i am right now. obviously, it's something you got to keep a close eye on. >> your number one pick in oil right now. >> weatherford. i like the service fames, we had activity. i like the way these services, they're growing in just about every aspect of their business right now. so because of that, i think there is plenty of upside-views as well. >> we will be talking more about commodities coming up with gold corps, so stake i stick around for that.

meantime, moving on to apple. a slew of new rumors sending the stock to all-time highs today. josh lipton has all the latest. josh. >> reporter: well, melissa, the headlines about annual are coming in fast and furious, so here is a rumor yound u round-up about what the tech titan could be planning. now, the latest comes from recode, the tech site, nbc is a minority partnership. on september 9th, recode is now saying apple will unveil a new wearable device that will make use of the new fitness platform as well as the new brainwork for controlling connected devices. there are also reports apple is preparing a few 13-inch ipad for early next year. right now, of course, apple produces ipad with 7.9 and 9.7 inch displace, on september 9th, the expectation is apple will introduce iphones with 4.7 and

0.0 inch displays. >> all right. apparently we lost josh lipton. can you see that apple potentially could by a nouceing all of these new products which could be catalyst for the stock. going into these product announcements, dr. j., traditionally it's been sell events. >> this time it will be again. it will, i believe. i believe there will be a shortage of the glass they need to fail sapphire. i think there will be a shortage of that, thus, they will not be able to offer the larger version of the iphone. if that, indeed happens, that will be the excuse everybody is waiting for to sell the stock. i know they are coming out with a macbook air. i believe josh was ready to tell us it was a one of the hot rumors the reason i know is they cut it 200 bucks at various retailers. you don't cut the price at apple until they bring out a few product. these big retailers know that's coming. they're trying to move that inventory. >> would you stay at apple? >> listen. i already tried to stay at

apple. it didn't work out. i'll say i was early him i was wrong. nobody thinks the stock can go down. when that happens, i don't if it's apple or freeport, when that happens the stock will eventually crack. it will crack hard. so, yes, i think after this announcement, you look for a reversal, then use that as your entry into a short. >> do you think he's nuts? >> i don't think it's crazy, the fading of this into the event. i think that part was the only element you were wrong in. >> many times we see this sell-off as the events occur. once we get there. we haven't gotten there yet. i think this product launch will be passive. i talked about it the other day, once it got through the high, i think 110 is in the cards. then it's time to get out. >> it might be long, as it split, my view is it's going to 100. it's a couple bucks longer now. i think the real trade off this news today, garmin down 5%, analysts initiated with a future

tral. >> that didn't help. the apple news stock is down probably 12% from it's all time high. i think this looks interesting three times normal volume. we liked eight long time. >> whatever the garmin watch can do. >> we're absolutely going to find out. i will say garmin will survive this and flourish. that's what makes markets. >> j.d. you say it's a sell event for apple. you mentioned the maker gt advance, would you be a buyer of gt advance? >> i would. i have been. i have no position in it right now. i think that that demand is really going to drive this stock, but i think both this and apple trade up in the november, december time frame. i think it's time to take profits sometime right around here in apple. >> let's get an earnings flash, two retailers are getting hitted hard, dom chu has been watching them. >> these two stocks, both moving lower in the after hours, we will start with williams sonoma.

this is the home furnishings retail. second quarter profits basically came in line with wall street forecasts. what rattled investors here the third quarter earnings and sales guidance, which was below what wall street was expecting. you can see the stock was down 11% in trading. about a million shares trading in the after hours. hefty about a volume there. the apaifl parl company guess offered third quarter and four year guidance below analyst's forecasts. shares down 7.5%. half a million shares traded in terms of volume for guess. also, highlights from paul marciano the guest ceo. he's speaking on a conference call. they said they saw a sudden slow down in traffic in june and mid-july which coincided with the world cup, also they've identified 50 stores that they plan to exit before the end of fiscal 842016 in north america. so just some of the highlights from the callful we'll bring you more details. for right now, both those stocks down in the after hours trade.

>> thanks, dom chu. that's an interesting excuse i never heard before, people are too busy watching the world cup to buy blue jeans. >> a good excuse. >> put that on the list of best excuses ever motivated guess has been a disaster now since 2011. it better hold, basically the low of 2013, which was give or take 22.5. williams sonoma is not a downfall. the only reason it's down this much is because the stock has had an incredible run into it. the quarter was fine. guidance not good, down 12% is too much. i think it's going to flush toechl on huge volume. i think it's an opportunity on the long side. >> na jeri? >> i did right around $66 a share. to guy's point, yes, it hit a 52-vooek week high. i think this is overdone. you look at the revenues, ability inline. the revenues, they're looking at 68 to 53. they were looking for 66. that's a bit of an issue.

obviously, that's the selling. i think this creates an opportunity like it did in whole foods after those earnings were bad. >> the same thing happened in best buy. you have that flush traded 29 million shares. that was yesterday. >> right. >> today it rebound, it trades 14 million shares. it's the hottest stock in the s&p 500. they don't always bottom like that. to guy's point, when you get the flush, you feel good about them unless you are long. in this case, i think will you get the flush guy is talking about. 65, i'd love to be able pull the trigger there. so far i bought like pete said 66 point 20 i'll buy more tomorrow. >> instagram is unveiling a time app. it's an analyst ground downgrade that got our investor's attention. we'll tell you where it goes next and find out why one money manager says ali baba's pain could be their gain. that's next on "fast." . there's no reason we can't manufacture in the united states.

here at timbuk2, we make more than 70,000 custom bags a year, right here in san francisco. we knew we needed to grow internationally, we also knew that it was much more complicated to deal with. i can't imagine having executed what we've executed without having citi side by side with us. their global expertise was critical to our international expansion into asia, into europe and into canada. so today, a customer can walk into our store in singapore, will design a custom bag and that customer will have that american made bag within a few days in singapore. citi has helped us expand our manufacturing facility; the company has doubled in size since 2007. if it can be done here in san francisco, it can be done anywhere in america.

he has a teenage daughter.

kicking off our top trades, montgomery giving the social network it's first downaide from a future tral to a buy. in other news, time lapse videos on the iphone and ipad is flying up the carts, instagram's second post-dedicated apps. we decided to try it out, we are busy putting the "fast money" set together. look at that, this happens every day. then it gets taken apart when we're done with the show. >> we are unreal motivated pete, what do you think? >> you know, it's hard to disagree with this, what the analyst is saying the top line growth of 2015 will be slowing. i would agree with that, i think this is an amazing company. the growth factor has been incredible. zucker burg put that out as their strategies. they've executed to perfection. can they monetize instagram? that is the question everybody is waiting on. the price tag was extreme f. they can get themselves into the payment world as well.

those were the two wild cards that stand out for facebook. you can see this thing screamed to the upside recently. we're talking about a $30 to $40 move for this company. you wonder, pauseing right now, it makes sense. >> pauseing makes sense, i like tony wible, the analyst, he downgraded the stock. >> the new neutral. >> but the price target stays the same. >> that's a significant move. a 10% move. we've said it for while. i think that's where it headed. i think the report is october 29th. you got time clearly in earnings. the last couple quarters have been fantastic. i can see the stock with an eight handle. >> the way it traded today. that's the other night. the way it traded today with the volume it had today, i think you stay away from this. it would be great if you get it at 68 and have you that 86 upside, 68 is your support in this. that's what i'd wait to see what happens. >> next up, ali baba, a new filing revealing the commerce e

giants tripled. this comes weeks before the anticipated ipo. there are some speculation some managers pay sell some big names to make room for ali baba if their portfolios. they forwarded 6 billion under management. jim, good to see you. >> why would they have to sell in order to make room for ali baba? >> ali baba is a big cap name in the technology space and a retail and consumer space so growth managers with a global pan date, many hedge funds managers will want to free up some cash to participate in this deal. it's just a phenomenal company that's really got an entrenched position and, you know, a really mature tier 1 holding for a lot of growth managers. >> right. >> so my belief is that you are going to see other names kind of being arifiesed that create room in a portfolio. >> amazon would be the most

likely candidate. you sold eight month ago. it didn't have anything to do with ali baba? have you sold anything based on this thesis? >> of course, you only have to sell a couple days before to free up the cash. because of what they call a t-plus 3 settlement. you know, amazon's situation was one where the street had given jeff besos a pass for a number of quarters. and he missed a football of quarters. that works until it doesn't. so i think the people are kind of concerned about the excess spend there, concerned about maybe a lack of adult supervision. i get where he's trying to take the company, kind of an few build it, they will come. but i think that the street now wants to see only execution motivated i'm just trying to understand, jim, if this is something that you are going to put in place. are you going to sell shares in order to you raise some cash in ali baba shares? >> yeah. you know, i think we've got enough cash to put the work if ali baba and, clearly the pricing of the deal is going to

be crucial and really how firm that deal is. you know, they're going to try to load $20 billion worth of stock, so for a deal that big, to be strong and trade well in the after market, they're going to have to get it three to five times oversubscribed. so you are talking demand of 66 to $100 billion has to be created. >> jim, great to speak with you, thanks for your time. jan o'donnell, do you buy that? >> i don't, i don't buy the idea that people will have to sell something. people talk about cash on the side lines, people are not participating in the rally, i do agree with one other side of this, jim or jim's firm has a piece of yahoo they're still holding on to. i believe if that story, i think yahoo has plenty of upside because of the investment in ali baba, the one thing that stood out for seems to me they're mobile in how well -- >> monetization. >> yes, now it's 19% of tear revenue, that's very strong.

>> quickly, since a month, yahoo caught up 15% very quietly, trading 38 and change now, i'm in pete's camp, i was shocked the stocks stayed so long, they're below 35. i think it's headed at least 32, maybe 45. i don't see anybody sees that move coming. >> on this filing, they hired on the back of ali baba i po. >> no, i have been trading a fair amount on the short side. i think some of the money they raised it from isn't necessarily from the u.s. stocks. i think it's from everybody over there that everybody crushed. you look at hthm. i know josh brown is a big proponent of these i wouldn't touch them right here. coming up next, unloved to the hedge fund darling the gold miners catching a bit lately after a rough 2012. gold rallied nearly the 30% in 2013. we'll sit down with the ceo for

an exclusive interview next. ceo mark cuban joins us live to talk cyber dust one day after they secured $10 billion valuation. that's ahead on "fast money." .

. >> time for unusual activity times. two. we got a double ghost dose of fa germans or fajeri. let's kick it off with whole foods. >> the options there, the cheapest level that they've been throughout this year. they will see anywhere between

20 and 40, right now they're around 20 very inexpensive options. when you look, you will see the weekly and monthly options, few go out you will see the october options, the upside. the 43s extremely active. way over the open interests. the calls and puts are extraordinary. >> you bought it. >> i did, i bought into the options today. >> you bought on the weakness. >> still long. >> i'm out of that long. i'm in new options. >> i remember when they did. they were sitting over there, they were best friends. >> everything is washed out of the stock. have you all the bad news out and it reversed that day. i wish i had bought more. i think now you have this situation where they can, everything they, do they got all the bad news out, everything they do can be positive for the stock. >> call volume trw. >> lavonia michigan. they were buying the 14u6789 strike calls in january. they have giving themselves

significant amount of time to be right on this trade. it's not a fast, "fast money" trade. somebody paid $4. they paid well over the interest, i think if you set yourself up with a 100, 105 call you got a nice trade. >> mark cuban thinks his cyber dust app is a viable snapcat replacement. he will join us live after the break. later, the one consumer electronic that may overtake the ipad this holiday season. stick around, back in two. .

welcome back to "fast money." we are live at the nasdaq markets. still ahead, billionaire investor mark cuban joins us live to tell us why his new app is going to leave snapchat in the dust. dow is putting subsidiaries up for sale. we have one bullish bet for the stock. it turns out i'm not the only one that sees a holiday season. an analyst says it will take the

spotlight during the holidays this year, it's not on apple product. >> he's a jerk, too motivated oh. rich. that's what i have to say to you. time for pops and drops, big movers of the day. we have opop for mobileeye up 9%. >> this helps drivers avoid accidents, morgan stanley, deutsche, raymond james, rbc, all these folks talking about the in a positive manner, very dicey stock, though, at these levels, i think you'd have to stay back. >> a drop for yingling energy down 5%, doc. >> they missed horribly on bottom line and top line numbers, mel. they lowered module shipment for the coming quarter as well, so in the solar space, when energy fossil fuel prices are down as they have been recently. >> that anti-good for these guys. >> got a pop for j.c. penney. >> a lot of people talking about this could be the turn around stock for this year, next year,

18, the momentum clearly feels to be behind them right now. >> pop for express up 13%. >> big move on earnings and the potential they may go private here. usually bk likes to sell things up 13%. not on this one, though, few want to buy it. if you other than e earn it, hold it. wait a bit. see if you get a bullback. there is more on this one. >> well, you pay have noticed out there. one topic in particular has been coming up again and again here on "fast money" in the past week. yes, ba it is that time of year again. it's a catalyst for the holidays, gearing up for the holiday season. you have to talk about the holidays is that not logical. >> what holiday are you talking about, labor day? is it august 21st? >> holiday motivated you are such again with the holidays motivated i think she's working. >> the nfl season hasn't even started yet. and you're talking about thanks,

are you talking holidays. >> yeah. >> the fact of the matter is the holidays are a mere four months away and within consumer electronics company is getting in the spirit. analyst charlie anderson got a peak at gopro's new holiday displays, he says there are important catalysts in the pipeline. carley joins frus minneapolis. glad to have you with us. >> good to be with you. >> so you think this is going to be "the" product of the season. are we getting indications retailers will have these displays in their stores any time soon? >> i can't tell you how many will have them. i think there is two stores in san francisco that have them at the moment. my guess is it's one of the hottest categories. if you took the whole best buy store, you look at what's growing, 20er, 30, 40%, this is one of the few that are. a good majority of retailers will take this display. >> which product do you think is going to be the top seller for gopro and what sort of margin

does that product have? >> it was very interesting. the one store that we visited, called the holiday display. they were sold out of the most expensive versions of the camera. it's counterintuitive. you think the gift buyer will buy the keeper product. what we saw was the $400 version and $300 version were sold out. the other thing that's interesting they were basically having twice the shelf space, gopro is. that will be a stocking stuffer type item and that will be good for them of the holidays as well. >> the beginning of the month the "wall street journal" put out a piece, their contents and video, masking, based on their social media company. i think this will be a content company. is that the value if gopro? i think the stock goes aside from here. >> yeah. it's a little of a black box. i will tell you they have a huge dealership. roughly 700,000 people watch on tear youtube channels a day. so it, we just don't know the monetization strategy yet.

that's the main thing. it's a strong youtube channel. a strong instagram number of users. i think their ambition is to have their own television series one day with some of their content. but a lot of it remains to be seen. it's more the creativity to go right now. >> charlie, how big of a catalyst could this dog gopro be? >> people love their pets. right. one thing that donned on me on this one is, you know, they need to break into some new distribution channels, maybe outside of where you'd find consumer electronics. the struck me as the perfect products to get them into a petco or places where people might not see gopros interesting for them. >> charlie anderson, joining us from minneapolis. you'd strap that on a dog. you'd strap it on absolutely anything. >> be cool. >> hey, now motivated on a path for a horse or a -- whatever. >> sheep. >> it's a great demographic,

obviously, now it's about content. what can they do? can they grow it and monetize all that? i think that's really the wild card right now. >> that potential is why i think you don't see shorts in this name. if you see stock that's ipoed, up as much as gopro is. why are there more shorts of people that didn't believe in the story. it tells me wall street believes in gopro. >> i'm with pete. we talked about it for a while. we should do a whole show with gopros. >> we should. you'd be blair witchy. gold miners outshining gold the precious metals this year. it's soaring 24%. one miner that's outpacing tell all gold corps. joining us now is the president and ceo chuck gannett. great to see you with us. >> yeah, thanks motivated all right. chuck, i gottesman to ask you this question, we're seeing the s&p 500 reach new record highs. is that going to be a pressure

downward pressure for gold? >> well, i don't think so. in one respect, as you folks talk about every day, as the s&p reaches highs, people are getting a little more nervous about staying in that sector of the mark and looking for other opportunities. and i think that's one of the reasons that we've seen the gold stocks perform better this year. of course, the pain reason is just the fundamentals. our company is performing very well. we're meeting our production targets. we're growing product u production and, so we kind of set up the company so that we can perform with growing cash flow and earnings, even in flat gold price environment. >> but you have the draw or the lure of the equity markets, potentially, also the stronger dollar, how much of a problem or a head wind with the stronger dollar be to gold prices if your view or can they go hand-in-hand? can they actually trade in tandem? >> well, you know, if you look back tis horically the stronger

dollar has, let's say, alternate impacts on gold price over different periods of time and, you know, that's certainly one of the things that people are thinking about it at this point. but, again, we run a mining company that has a lot of impacts on our profitability aside from gold price, itself. the stronger u.s. dollar actually means that owl of the costs we incur in mexico and canada and other places, we incur, you know, our costs decline. so our profitability is impacted in that respect as well. so tears varying impacts of those kind of economic moves motivated hi, it's brian kelly. i'm curious, we had one of your competitors on a couple weeks ago. he talked about, he said he thought gold could go to $5,000 an ounce, curious if you can agree with that. go ahead motivated again, anything's possible. i try not to think about what might be in terms of real huge moves in the gold price, because we run a very large company. we have 11 operating mines.

we're building two more mines that will start up soon and we are looking at the long-term as i said before of being profitable and providing investors a strong investing platform, even if gold price stays the same. okay, we maintain the optionality, if it does go to 5,000 or 1,500, we will see a big jump in profits. we're certainly not counting on it. >> chuck, you said, these are still pretty levered to the price of gold. if i told you six, nine months ago, you'd have what you seen in the middle east. all the unarest in russia. i can rattle off all things historically bullish for gold. the price has actually gone down. what itself the bold case for the price of gold? what do you guys talk about? what drives gold higher from here? >> well, first looking back, certainly, those things have had a muted impact, if you will, at the same as you talked about, the u.s. economy strengthening has had a negative impact.

so they tend to offset each other. i said when i was on earlier in the year that i expected to see gold trading in a pretty tight band this year. i continue to expect that. because we've got very strong demand fundamentals coming from china and india in terms of individual physical demand, offset somewhat by lesser investment demand in the u.s., longer term, i'm very positive about it. because i see that demand continuing to incrementally increase at the same time that supply will go down. i mean, there is simply no question that there is fewer new gold mines built today than there were five or ten years ago. ultimately that, will affect the supply. >> chuck, thanks for your time. >> a pleasure being with you. >> the ceo of gold corps. beakers motivated i think gold can go higher. i think the gold miners, actually, clearly, they've done better because you get paid a dividend as well. here's the thing, here's the chart i told you that gold and

commodities don't necessarily have to be impacted by the dollar. this is a 12-month correlation of gold and the dollar index. below zero, negative correlation. above zero, positive. four or five times in the past, we've had sustained periods where the dollar has gone up and gold has gone up. now, of those four periods, 83, 94, '06 and '11, what was happening? interest rates were rising, if you look over the next year or two, you think they will rise, this is a period to own gold. if i'm wrong, we have a poor economy. the pen will stay lower longer. you will get nef negative interest rates. that's a phenomenal time to buy gold. so in both scenarios, gold does very well motivated still ahead, billionaire investor mark cuban joins us live to tell us about his cyber dust that's taking on snapchat. he says it will clean up your digital foot print. stay tuned. thank you for your sacrifice and thank you for your bravery. .

motivated snapchat is boasting a ten billion of users per month as apps take off. billion fair investor park cuban is behind him with the

disappearing app soober dust he says will help get rid of your digital foot print. joining us is billion fair investor mark cuban, tanks for being on the show. >> thanks, for having us, melissa. >> how did you come up with the idea? >> i had a message with the sec, everything i wrote, they decided to create their context. if i said the sky was blue. they said you didn't mean that, you were trying to fool us. i said i hate to lose in maverick's game, they said, you hate to lose, it was ridiculous, it made me realize when you hit send on a text, you lose ownership of that. not only do you lose ownership, you retain responsibility for that text. we've all had it happen in our personal lives and business lives, where someone kept a text. you know someone that kept a text and posted it on social media. it pops up all the time. so i created cyber dust with the bottom line of creating a simple

messaging application and at its core, nothing is staged. after i send you a message and you read it, it's gone forever. >> so at what percentage of text do you send via cyber dust? >> i send 80%, pretty much my mom and my wife and the general manager is still stuck on tech, 80% of my messaging. it cut down on my e-mail, two too, a lot of people call it epoly2.0 we tend to be big worded, the e-mail backs up on cyber dust, it has to be short by definition, you don't have forever to read it. your responses are short. you reply immediately. so i cut my e-mails dramatically as well. >> i was one of the first people on with you, i think. let me push back and say, are there any sec inquiries, like what are you trying to hide from this cyber custer? >> nothing like that at all. the issue isn't what are you

trying to hide, look, 99.999% of traders don't have "inside information." it's a better way to communicate. if i want to tell you, hey, this is what i'm trading, it's not relevant, pence or nothing. it's not relevant. if i want it to be private between us and if for some reason the sec goes bonkers like they always do and decide to assign some sort of nefarious action to you, they can't do it. >> so you are obviously very proud of this app. you are a user of this app. you love the monkey and mojis clearly. let's say snapcat got a 10 billion evaluation, let's say you got an offer tomorrow for $6 billion? >> of course, i'm taking it. i'm not an idiot. the way i would compare the two. snapchat is for middle school. cyber dust is for adults. >> how much is it worth? >> ennio, i don't care, i'm not looking. >> you have done the math? >> i haven't. it's still relatively new.

i haven't. is snapchat worth 10 billion? yes, it's hard to put together the amount of users they have. are they going to monetize it even though they haven't yet? really easily. i think what everybody misses when they look at the valuation of all these things is that the amount of money that it costs to build up a following for mobile apps is enormous. and so there is a whole market of people charging anywhere from 50 cents to $5 for downloads and given the number of user snapchat and twitter, facebook, facebook and 26th are making boat loads of money by driving downward. >> right. >> because these are mobile apps, that part's really easy. >> i want to switch gears and talk tax inversion. >> come on, let's talk snapchat some more. >> you basically said you sell stocks for a company with valuation. >> yes, no question. >> why is the stacks inversion different from an individual

moveing from california to say texas? zblits not. but whatever, there is no free lunches, when i moved from california to texas, i may not be paying a state income tax, my property taxes are higher. that math has done the math to do whatever they need to do. when there is a tax inversion, look, i think where there is a big miscommunication, people think that the purpose of stocks is to buy a stock and watch it go up if price. that's not the point. the point is to see your net worth increase and if you, if a company is doing a tax inversion, that's money that they were paying if taxes, they are no longer paying in, thats. now, one company, two companies, five companies, that's not a big deal you know in the multi-trillion dollar economy. but if it catches on and that becomes an ongoing trend where every company is buying up a little start-up or a little company overseas, now all of a sudden it has a real impact on the tax revenues of our country. and what happens then is, a, we all have to pay more taxes, so

while my stock price might have gone up because of the tax i have to pay, my next worth goes down, b, i won't buy sara lee. right. burker king, i'm cutting slack because tim horton's is a bigger company. you can't expect them to stay here when they're merging into a bigger company. but at the same time as a burger king commerce as a sara lee commerce let's say, i'm looking around saying is this what you want to do to your examiners, potentially set a trend that increases the amount of taxes they have to pay? so, look, everybody, every company gets to make their own choice as i do as a consumer. >> sure. >> but at the end of the day the choices they're making, are they increasing my net worth or decreasing my net worth? from what i seen on tax inversions, they're decreasing my net worth and a lot of other people. >> mark, great to talk to you, as always. >> cyber dust, add me and have fun with it. >> ear all dising each other as we speak. >> you got it.

>> bye, mark. mark cuban, dallas mavericks. >> today was the first day i used cyber dust, i didn't realize there were so many of them. is there like a guide? a moji guy? >> you mean sad equals? >> so a frowning upon can i? >> it could be embarrassing. >> mel, i heard mark talk very eloquently about why he got involved with the cyber dust, think of all the athlete. think of all the stars that could have saved themselves hundreds of thousands, programs millions of dollars in endorsements and all the rest if they had used this instead of posting on twitter some of their thoughts, because some of these ramblings are a little bizarre. >> sometimes, though, people should think about what they're typeing and think about sending it before they send. all right. today we are continuing our back-to-trade school series, where our traders answer your questions live on air. our first video comes from wrung

max hesling. let's watch motivated hello, "fast money" traders i'm max and i'm 14. what is the difference between common and preferred stock? >>. >> all right. so the question is what is the difference between common and preferred? pete. >> first of all, max, great question. because this gets to the heart of why you buy stocks that mark cuban just talked about. when you buy stock, what you are doing is buying the claim on the company's earnings, that's why we talk about earnings all the time. if you buy common stock, you have a claim in the future t. preferred stock is the same thing. you just get the claim before anybody else. also, you get dividends before anybody else. so basically it puts you in the front of the line. usually what happens with preferred stocks, they don't trade as wildly and as volatile as the common stock. essentially, what it does, it says if anything happens with the company or the company will distribute earnings, you get the moinl first. >> max, thank you for the video. we urge you all to keep sending

your video questions to our twitter page or facebook.com fastmoney, we will be featuring the viewer videos. still ahead, they are turning to one stock with "fast money." we got that trade after this. . you do a lot of things great.

but parallel parking isn't one of them. you're either too far from the curb. or too close to other cars... it's just a matter of time until you rip some guy's bumper off. so, here are your choices: take the bus. or get liberty mutual insurance. for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. see car insurance in a whole new light. call liberty mutual insurance.

motivated dow chemical reportedly hiring investors to advise the sale of big bets in the options market. mike. >> four times daily buying. they were buyers of the set 52 calls, those were going to be above $54 bucks by september expiration and larger bets out in january. sellers of the 52 puts and buyers of the 57-and-a-half calls, betting it could be as high as that on january expiration on this news. >> catch more options action 5:30 remember check at our website, optionsaction@cnbc.com. >> are you in dow? >> i should be in dow. to mike's point, i think something is going on. >> all right.

we got your first when we come right back. stay tuned. .

it is time for the final trades. pete najerian. >> i took a look at pfizer. i'm reading about this upgrade today talking about putting it at a buy with a 36 target. i agree with that. >> beakers. >> we talk a little about gold. i think the gold mine is our buy. someone on twitter asked me about silver. i own it too, i think that's a levered way to play this. >> if this was good enough, mel, for mike khouw it's good enough for me. dow chemical has been on our heat seeker two days in a row. they keep building volume. mike sided four times daily view. i bought it today. >> guy. >> mark cuban owns an nba, the dallas mavericks. >> i know that, i've done my research. >> she knows motivated what do you think of peetd shorts? we got a lot of feedback. it's fantastic. >> sell him the cuffs. >> i got cuffs. under the collar motivated weatherford, top of the show,

pete najerian. >> out in ireland, a lot of weird thing going on at wfd. >> i'm melissa lee, see you again tomorrow at 5:00 meantime, don't go anywhere. "mad money" with jim cramer starts right now. >> my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to "mad money." welcome to krachler qaa. other people want to make friends, i just want to make you some money. my job is not just to entertain you, but educate you so call me at 800-743-cnbc. it's all easy to make yourself believe that this market is somehow under siege with a host