>> very interesting story, bertha. we'll check out your piece. simon, thanks for now. this speaks to a new trend. look at the walgreen's and rite aids of the world, a big move, no longer have tobacco, focus on health kagcare, clearly a opportunity. >> subsidizing health care for their own workers. fixed costs paid by the customers. their own staff get it much, much cheaper. interesting. >> it is. we'll follow bertha all day on cnbc and check out her blog. with that plug, over to you for "squawk alley." >> guys have a good weekend. 8:00 a.m. at google headquarters, and 11:00 a.m. here on wall street. "squawk alley" is live. ♪

and welcome to "squawk alley." joins us this morning, tara switcher, re/code, and with us, as always, jon fortt and kayla tausche. good morning to you all. >> good friday morning. >> first up, ft reporting technology into the iphone letting users pay for things by touch. the short-range wireless technology let's your iphone connect to payment terminals, communicate with oh devices by tapping them together. debut secht 9th. invite, wish we could say more, was the tag, which sometimes carries a hint. jon and i were trying to figure that out yesterday. kara, theories what that may mean, if anything? >> i have no idea. probably voice. probably voice. something around voice or something. something like that.

maybe improvements in voice technology. >> jon's thinking. did it run deeper than that, jon? >> no deeper. >> we're just guessing completely. >> recognition, voice log-in? something like that? >> probably the bigger story is going to be the payments thing. less reported but has been reported including by us. payments is really going to be an interesting part of it. even though everyone will focus on the hardware, probably super cool. i think payments is a big deal and a big business. >> of course, recode was the one that broke the news. we might get a wearable out of the day, kara. anymore clarity on that? >> might get a wearable out of the day. i think we will get a wearable out of the day. that's what we said i think. focused on this with health care and other things, important category. apple will try to -- it's been incremental, try to do something dramatic and need a device to do so. >> we have to be careful talking about near field communication for a few reasons. yes, reports that this capability might be built into

the iphone 6. google has had. 's in a lot of android phones for a while. hasn't taken off. engineering-wise, a number of challenges. nfc signals can have trouble passing through metal. questions what sort of engineering challenges apple would have to deliver this. also, if it's in just one phone, that wouldn't necessarily support an ios white system payment. maybe one capability they're starting to seed in, but won't necessarily be fundamental to the whole payment strategy. >> what the financial industry talking about. this technology has been around about eight years. you mentioned google wallet, in android phones. it's customer behavior that hasn't necessarily changed to this, but again then, kara, if we know apple to be good at anything, as it's legacy it is changing consumer behavior once it launches one of these good products. >> look, they already have. they have the fingerprint technology, the credit cards. two key aspects of payments. and so i think they will take advantage of those of those

things in this endeavor because they have that and a relationship people buying on the phone, and buying on google phones. people buy using starbucks i.d., all kinds of things on ap the phones. apple users you are used to buying. a natural sense. they've got to strike deals with all kind of retailers. that will be interesting. retail and payment it's people. the group of people signed up will be interesting. >> apple has the customers everybody wants. the cream of the crop. they're the people actually buying things on digital, not just looking at ads. this customer base, it's who nordstrom wants, the same buying at starbucks. the higher-end consumer. it has potential. >> by the way, highest close of the year for apple, yesterday record high on apple today as well. next up, google following amazon's lead becoming the latest company to test delivery drones. the company apparently tested drones in australia earlier this month carrying supplies like candy bars, dog treats, radios and water to some farmers.

google calling it project wing and apparently started working on the drones back in 2011. they are warning not to expect this stateside for several years, kara. a lot of regulation needs hammered hout. what does this mean? >> more for disaster relief. the interest google has. this thing, people make fun of them. it was a big p.r. stunt by amazon, the idea of everything delivered by self-driving cars or ought, in an automated style by drones is a big idea. it's going to happen. uber getting into it, google it, eventually all automated. interesting to pursue. it's a great and interesting area to pursue to be able to do delivery this way, and i think in ten years we'll be doing it and feel like it's normal. right now seems a little buck rogers, but it will happen. >> interesting you bring up the ten years, kara. there's been some different opinions about what the x in google x stands for. many employees saying the x is ten. it's technologies that will be

rolled out commercially within ten years. >> oh. >> but i knee you probably have an opinion on that as well. >> i know. not for ten year es. it's about -- they have an event called solve for x. and solving for x which is the problem. so whether it's wind, or pollution, x is the problem, solve for x. i think it's, whatever it is, that's what they're doing, solving moon shot. moon shot is the word they use all the time. >> willing to say who's further ahead? amazon, google, somebody else? >> no. it's just there's interest, that it's interesting to say, to see that these are the players that are in it, and interesting to see who enters the picture. fedex. should they be in here? probably. all kinds of players that should probably play in this area. at least experiment. whoever's doing the experimenting will have advantage. they have money to do so. >> google x is very much about the physical world and contrast to google, how it started being about software. it's interesting to see so many

companies. amazon has always been focused and logistics and physical world issue, but as we start tackling these last mile issues of how to get, whether supplies to people, in developing countries, or actually goods people have purchased to people. interesting to to see how they get solved. this particular drone is interesting because it takes off like a helicopter, but coasts like a glider. so it has potential to be both cheaper and efficient, because of that. >> who knows. we'll see. >> kara in an interview with the "atlantic" as tra teller, head of google x, they want a seat at the regulatory table. we know drones are not legal here in the u.s. does it matter if they can do this here in the u.s. if they get clearance to operate these drones and in the developing world? >> yeah. they'll do it, get the clearance and development. get the clearance here eventually. they've hired a lot of regulators. i sat with the head of google cars relatively recently. they hired a very high-level

government regulator. helping them consult on this. so i think -- safety. a safety regulator. i think they're very interested bringing in people from the government and also to be part of that. this is something that will happen. it's going to happen, and it's just a question of when. >> as we just discussed, google is calling its drone delivery program project wing, and the journals out of the piece today on the importance of secret code names for deals brings us to this morning's squawk on the tweet. what would have been a better name for project wing at google? tweet us @squawkalley. responses later in the show. i'm sure you have ideas, kara. >> none. zero. finally, rovio, the company behind angry birds announcing its ceo stepping down in january. they've struggled in recent years facing stiff competition from the likes of king digital and candy crush. still made thes 2 billion. you see on the chart, revenue

growth flat compared to king. we know how cut throat this business is and not a lot of love to go around. >> that's true, but i read this differently. i think rovio has been mature in the wave they've gone after this business. built character. my kids know angry birds by sight. even though they've never played the game. rovio played more of a long game. don't have a spiky candy crush type thing happening with their financials. interesting to see where it goes from here. i'm not convinced just by the revenue numbers that king is in such a better position than rovio is. >> kara, what's the outlook for digital gaming companies out west? because three make as trend. we've seen a lot of ta malted zynga, at king digital. rovia. companies with sticky products for consumers and now financially haven't been able to make it work. i'm wondering if that's affecting the outlook for these companies in the valley? >> i think it is. super difficult. i mean, you never know what's going to come up. i don't know, jon, how old your

kids are. mine in that age and i watched them move up through the games like potato chips. they really do. how do you keep someone's interest going a long time? one week this. one week that, and stick with almost nothing. that's what's fascinating. how do you sustain a business ins a very hit-driven business but hyperhits. they happen and go away. that's hard and super hard. zynga is the good example. all companies have troubles like that. we'll see about investments. >> jon, had discussions about the alternate growth plans, you can do this, try to do this by buying other companies. try to do it on your own. sometimes companies that think they're going one way have to go the other. >> yeah. it's tough. and what king has done is more like a disney model of diversified revenue streams. doing licensing. they have angry birds, "star wars" and other ways they spread that out. my kids haven't seen "star wars" and haven't played angry birds but know angry birds "star wars."

have value. interesting to see whether the company can exploit that into the future and continue to build brand equity. >> september will about crazy month for tech. just saying apple on the 9th. alibaba, kayla, sometime in there. right? >> still thinking the middle of the month, though. there's fluidity there. if we don't see a price range by the end of this week, possibly monday, then we're going to look at later in september. but the plan is, as i'm told, still for the middle of the month. >> are you bracing for all of that, kara? >> no. mid-september. i think around the 16th would be my guess. i'm going to go to new york for it. hopefully. so i'll be there. >> nice. it will be good to have you on set. have a great long weekend, kara. thanks again. >> thanks. >> kara swisher from re/code. we should note, nbc news, minority stakeholder and a content sharing partnership. a look at the markets. data this morning, consumer confidence saw a little lift. consumer spending weaker than expected, but the markets did turn as soon as we got that news

out of britain that the country was raising its terrorist threat level to severe from substantial, and that as prime minister david cameron says it was on the back of a continued threat from isil in iraq. as you can see, the s&p and nasdaq turned positive again. the dow down 16 points at this hour, though off the lows we should note. shares of tesla, meanwhile, rallying to new intraday highs. a great year for tesla. stock up 80% so far just in 2014 and up another 2.5% today. meantime, shares of big lots slipping this morning after revenue and same-store sales coming in below expect aces. the discount retailer raised the lower end of its yearly forecast. you can see it's not helping shares today. still down better than 2%. >> all right. when we come back, social a good bet lately. shares of twitter tripling the markets since the august low. can that continue into the next month? we'll get answers in a minute. plus, ahead of labor day, new technology could help you dodge major security fraud. what you need to know, and it's

part blender, part bluetooth speaker and all cooler. we're going to talk to the company behind the most funded project ever on kick stastarter coming up on "squawk alley." we're back in a minute. being a keen observer of the world has gotten you far, but what if you could see more of what you wanted to know? with fidelity's new active trader pro investing platform, the information that's important to you is all in one place, so finding more insight is easier. it's your idea powered by active trader pro. another way fidelity gives you a more powerful investing experience. call our specialists today to get up and running. it can bring out the worst in people. but the m-class scans for danger, corrects for lane drifting, and if necessary, it will even brake all by itself.

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august has been pretty good for shares of twitter, linkedin, not so much 235facebook. the question, how do you place them moves into september? scott, great to have you. good morning. >> thanks, carl. >> what explains the outperformance since the august low? >> i think a lot of it, at least in terms of twitter, reflects the perceptions related to the q2 results, and that was kind of interesting to me, because if you look at the growth that twitter poefrlted in terms of maus, timeline view, revenues and advertising revenue, comparable to what they delivered in q1, except the expectations were a lot lower, and it seems like the sentiment shifted. >> scott, how do you slice up the stocks? seems to me dangerous to take all social stocks are the same. linkedin, revenue base from a different place from a twitter or a facebook. do you expect them to all move

together, or are there ways you expect them to move differently, and what factors influence that? >> right. so, jon, the way we think about social in general and we cover a handful of the names. cover facebook, twitter, pandora. we don't cover linkedin. what i would say is, a lot of this, as you all know, is really driven by news flow and expectations as well as what the companies dliver from a fundamental and financial perspective. a buy opinion on facebook. became positive on the stock in april after they reported q1 results. target price, $81. we've seen significant upsite, like a core bellwether name at this point recently passing ibm, as tfourth largest i.t. name. in terms of twitter, clearly the thoughts about the company and stock improved. we think the addition of anthony nodo as a coo will help.

it comes down to their increasing capabilities around monetization. seen indications of that and wonder what will happen next, but the valuation still seems pretty full to us and we have a hold opinion on that stock. >> but the stock, scott, up about 45% since you put that hold opinion on twitter. earnings for many in this basket were blockbuster this summer. that boosted the stock. even though janet yellen came out in yul and said, we believe valuations of substantially stretched. when will she be proved right on that, if at all? >> kayla, interesting to see the fed chair specifically calling out biotech and social media. right? but, really, this is a stock that has a lot of volatility, and there's no question that when we went to positive on twitter when it was around $30 a share, we felt pretty good about that. we existed that call in the high 30s and the stock continued to move. our view at this point is it's all about execution.

twitter trades now at about 22 times expected sales for this year, but that comes down to 13 times for next year, which is actually comparable to facebook. the disconnect we think to a large extent, execution and earnings and twitter with all management changes don't know how consistent they're going to be able to deliver over the next, say, couple of quarters. >> scott, on facebook, they did get their first downgrade in a few months this week over at janney. tony weibel thinks that -- stock's reacting less dramat dramatically to upside news. payments a story, multiples reflect metrics with deceleration. natural deceleration. anything wrong with that call? >> not necessarily, carl. when we looked at that call, it's really highlighting some of the things many people have been thinking about. look, we're looking for deceleration and revenue growth, but that doesn't mean facebook isn't going to be able to exceed expectations like to have consistently over the last number of quarters.

the other point i think which is important is, facebook is trading at about 40 times our estimate on next year's earnings, and we're looking for growth in that 30% to 40% range. a pe to growth ratio of, say, 1, that seems attractive for a very large, i think very kind of compelling growth story. that really does not have a lot of parallels in the market right now. >> scott, we will see how september treats these stocks. certainly earnings were good. valuations, though, getting up there. we'll see. for now, scott, thanks. >> thanks. take care. >> scott kessler from s&p capital i.q. when we come back, on her way to the white house? we'll tell you who it is and why in just a moment. plus, more than $10 million for a cooler. we talked to the man behind the most funded kickstarter project in history a little later on in the hour. "squawk alley" will be back after this.

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in case you missed it, according to reports, megan smith, vice president of google's secret research lab google x we were just discussing is xloes to being named the next chief technology officer of the united states replacing todd park who recently stepped down from the role to take a job, a icon valley.win the white house the cto's role, how technology is used in government. appears to becoming an ever-more increasingly important role given the new revelations of the nsa, how it's involving itself in certain matter es of technology and new regulations around drones. >> should be an important role, kayla. i wonder, sometimes in washington, power is often communicated by the size of the budget you have. the number of people you have working under you. it's not clear to me yet that these technical roles really have teeth. maybe in the future they will.

>> we will see. all right. let's bring in simon hobbs to count you down to the close in the uk around cross continental europe. >> thank you, kayla. europe shutting down, completed the month of august. pressure on for the european central bank next week. inflation came through at a five-year low as expected, a gain of 0.3%. that's the rate of inflation in the eurozone. unemployment sticking at inini. stocks traded here in the united states. economic this out. since draghi a week ago at jackson hole raised prospects of more action, turned positive on stocks for the month of august. clearly underperforming what's happening in this country. the big outperformance in europe is clearly the bond market. i'm going to show you now a chart for the month of the price of the bund. the ten-year german bond, and you will see that the price of german bonds during the course of this month has risen by 2.5%.

big outperformance on treasuries. arg suabl arguably, extended valuation. the ecb, comes today from the head of rate strategy writing in the "financial times" so extreme in valuation, extended in its valuati valuation, it's pricing in deflation and the enact of the ecb to move it around. in other words, if the ecb enacts qe and starts buying assets, it could be undermined. in other words, as the ecb buys it might be set, might be met by waves of selling and coming down from these very extended high prices and very low yields. on the corporate front today, the news ceo at tesco came through with warning slashing dividend by 70%. my, how the big names in uk retail are falling and good news on the chrysler deal, unless

you're a dissenter, news it will go forward. they didn't -- remember the story? didn't reach the cap on dissenters wanting to get out on the strike price of half a billion dollars. so that is now set, guys, for october. meantime, i'm off on vacation. >> again? >> yeah. won't be here for the ecb next week. >> great. that's perfect. >> i hand the mantle to you. >> you deserve it, simon. >> don't say that. kidding, simon. have a great time. simon hobbs. when we come back, new details of the russian hack of jpmorgan and other u.s. banks. the latest. and squawk on the tweet. importance of secret code names for deals. we're asking you works have have been a better name for project wing? tweet us as "squawk alley," we'll get some of your answers later in the hour. (vo) watching. waiting. for that moment, where right place meets right time.

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one day later. trying to figure out all the details on the russian hack of jpmorgan and other u.s. banks. live in washington, eamon javers with the details. >> not a lot of the latest. jpmorgan clammed up on the story today putting out no new nnks today what appeared at first blush to be a major piece of hacking news. we don't know at this point who's responsible for it, what was taken or which other banks may have been affected.

the fbi and secret service were invest gating attacks at several institutions. we've talked to all major banks all denying they were impacted. a smattering of the banks, wells fargo. confirming it has not seen an impact by the recent cyber attacks. pnc, no information indicating we've been ind it kaed. u.s. bank, at this time no indication systems or networkses were impacted and bank of america, we've not seen any unusual activity and no indication we a target. kayla, you guys will note some of the hedges there in the wording of those statements, a lot of them wary of going as far as saying absolutely, no. we've not been attacked, no hacked. part of that because the attacks are ongoing. as to who's responsible for this, that's a big question. could it be the russian government? could it be russian organized crime? cyber experts i've talked to say

the finger really points here towards organized crime, largely because this was not a denial of service attack designed to embarrass the firm. it was more like outright theft. actually stealing data and ex-fill traiting it from the nextworks. what we're looking at here. one indication. a lot to are determined. >> few as you know, outright denial the given how little we know. thanks for bringing us the latest. bring in visa executive vice president and chief risk officer who is rolling out a new technology to rep prevent project lent credit card transactions. good morning to you. >> good morning. >> we want to talk about visa's new product, just in light of what we've seen in terms of these large scale hacks, what stands out to you as a security executive about what we've seen in the last day? >> well, it's important to note that nothing's really been confirmed yet. so as far as we know, it's an unconfirmed rumor of a hack and we have no idea yet , if

any, data was ex-fill traded or being used. >> and large coordinated sometimes large sanction hacks to point of sales skimming on credit cards. i wonder what do you think is the biggest risk for consumers at this moment? >> well, at this moment i don't think consumers should be too concerned about elevated risk, and the reason is, because of the advanced technologies that we're using both at visa, at the banks, and even in the merchant environment to protect them against this sort of thing. the remarkable thing is, in spite of the increasing sophistication and even increasing frequency of these cyber attacks in recent years we've main tonied fraud rates at the level of 6 basis point. not 6%. 6 basis points. 6 cents for their $100 transacted. in spite of this. lots of things are going on to protect consumers. zero liability from their banks and we are keeping that fraud

rate lower than it was even 20 years ago. >> seems like the big risk here for the consumer might be just the hassle. i've had to change my credit card number twice in the past year. fortunately, as soon as there's an incident of fraud i got an e-mail asking if these transactions were real. then i had to go back and change my payment information with multiple different retailers and such. is there a time on the horizon when that won't be necessary? does the technology you're rolling out actually reduce the hassle to consumers once these things are discovered? >> absolutely right. it's a hassle issue. and the technology we're rolling out is part of what you just talked about, where the banks today can identify the fraudulent transactions and notify you. what we're doing is extending that into the merchant environment. so the merchant can stop fraud eve brn it happens. so you don't have that hassle factor. now, how it works is, and we're starting with gas stations, as soon as the consumer swipes

their card, behind the scenes back at visa we have advanced technology running that analyzes hundreds, literally hurns of data elements in a millisecond. we can then deliver the score back to the merchant and the merchant, if the transaction looks suspicious, asks the consumer to go in to the store to complete the transaction. so what happens then is, the genuine consumer minor hassle goes in and completes it. the fraudster says, oops. i've been identified. never tries to use that card again. the beauty of it is -- all of this happens in a millisecond, doesn't interrupt the transaction and we found by testing it with chevron, only one out of 1,000 transactions gets flagged of suspicious. very convenient. >> what is it, ellen, that makes a gas station that much riskier than any other point of sale, and how do you determine the risk level of one gas station versus another? >> okay. taken those in order. first of all, they're not that

much riskier. why we're starting with gas stations. a couple of reasons. one, very big part of the business. you might be surprised to learn 76 million transactions on visa cards occur at gas stations last labor day. big part of the business. secondly, unattended terminals. fraudsters like unattended terminals. thirdly, it takes them longer to roll out some of our other new technologies like the chip cards coming this year. e wanted to protect them sooner. secondly, nothing makes one gas station riskier than another. we're looking at a transaction basis. so we're looking specifically to that transaction. is it the real consumer? whether they're at a gas station in los angeles or san francisco. >> and ellen, just as we wait for the chip and pin cards to come from visa and other card issuers to replace the traditional magnetic swipe cards, what's an update there and when can we expect visa to fully roll these out? >> the progress there is pretty

amazing. so actually, visa is not rolling it out. you can be expecting to get those cards direct from your bank, and we recently did a survey along with the whole industry to find out how many cards are going to be in the market by the end of 2015, and the answer was, over 500 million cards. i believe it was 575 million cards. so you're going to be seeing those cards coming fast in the near future, and we're doing a survey in the next few months of the merchant environment to find out how many places you'll be able to use them, and we'll gelt that information out in the next few months. >> finally, ellen, do you recommend that consumers have a stash of cash on hand in case they are the victim of fraud? either through the bank or not, and have their cards interrupted? >> i don't think that should be necessary, because when your card is interrupted your bank will get awe new card, replacement card, literally in a matter of days. so i -- personally i use my

cards without any fear that i need to keep, you know, cash under the mattress. >> well, ellen, we'll leave it there but appreciate what you and what visa and other companies are doing to invest in this infrastructure to make it safer for consumers. >> thank you very much. >> ellen richie of visa. dow now inched back into the green. market flash with susan lee. >> show you a stock taking off today. check out the move in spelunk, data analytics stock. up almost 20%. at least four broshg ratches raised price targets for spelunk after the company reported strong earnings yesterday. spelunk trading at its highest. >> something about spelunk, jon? >> interesting to see that up around 19%. viva, works in the cloud for pharmaceuticals in the cloud up 20%. workday up six. regaining all the ground in the sell-off after's their earnings beat.

it's interesting that these cloud, sass, big data enter plays seem to be coming back in vogue. granted, volume low. so much stock you can put at it, but along with the social moves seeing the enterprise cloud and big data moves as well. >> yeah. a two-month high for spelunk that went from basically 60 to 40 almost back now to 55. when we come back, call at the swiss army cooler. the inventor of the most funded project ever on kickstarter joins us later on in the hour. first, rick santelli, what are you watching on this friday? >> technical analysis. today, friday, doing a little tech talk, focus is going to be the ten-year note. we're going to look at significant his totoric pattern. anybody ever missed an anniversary? you get in big trouble. there's an anniversary coming up in tens. we'll talk about that, after the break.

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of up to 10 independent research providers into a single score that's weighted based on how accurate they've been in the past. i'm howard spielberg of fidelity investments. the equity summary score is one more innovative reason serious investors are choosing fidelity. call or click to open your fidelity account today. coming up, top of the hour, the latest on the isis threat. talk to retired four-star army general and the former security adviser. and asking the mayor in an exclusive interview. s&p near record levels, asset class blowing it out of the water. but is it safe? all straight ahead on the "halftime report." see you in a bit. >> sounds good, scott.

in case you missed it, important move for samsung. nokia announces a new app for android launches exclusively for samsung galaxy smartphones. what makes it so special? apparently the app called here maps works with off-line access as well. jon, maps rollouts haven't been smooth in the past. is there demand for something like this? >> there is. interesting to me here, strategically what samsung is doing hedging against google, samsung phones are clearly the leaders in samsung. trying to create its own ecosystem on gear, kaustalked a it yesterday. a an operating system, instead of using google, moving nokia maps on to an android phone alongside google. interesting, splits like nokia, like motorola, i often like to say go with the boring part, because nokia solutions has done very well and nokia the core

business that microsoft didn't buy still has the here maps used now by amazon, by microsoft and samsung. >> die tyby tyson or tyson? >> tyson. >> good to know. which in with rick santelli at "the santelli exchange." >> hi, carl. a a time more fundamentals than ever before, more layers of numberance and economic data and revisions and changing the way data is calculated, more countries with economic hoar power entering into that fundamental data fray, how is one to keep up? i know there are many out there every time you talk technical analysis they say voodoo. there are many reasons to think. let's rephrase this. i said hft. hup to be careful on certain aspects of different types of trades within that category, because their track records have been so correct for so long defies true trade, yet i can point to technicians that i've

known for decades who have maybe a 65% ratio. not like a 95%. but that's truly incredible. they don't pay attention to fundamentals. the rationale, i think a good foundation that human behavior not only tends to be repeddive, live, look at a chart. all the fundamentals melt away. you're left with how people behave. a lot of people, a lot of investors, who know more than you earlier than you. so i remember an old school technician actually no longer with us. he says things like world war ii. a lot of big events in history. you can almost see them in the charts. i said, that's crazy. how could somebody know by looking at a chart one big conflict will start? because he said, people that are in the process of how those things develop, they talk to people. the groups invest. they leave a footprint. they leave a technical fingerprint. to that end, quickly look at two charts. first chart is ten-year note

starting july 2012. second chart, september, 2008. take a good look. all right. now, let's go to my whiteboard. this is chart one. my rendition. why it's significant. all right? the low all-time yield at 139 on july 24th, 2012. the next significant area is 162 for may of 2013. connect those two dots. that line comes in at 210. as time moves on, market moves down, rises up a bit. round off. make 139, 140. make these tops at 3%. so, of course, if you get 140 and 3%, and you take the average, guess what it is? it is 220. okay? that second chart i told you to look at, from september of 2008. interesting there is, 221, significant level. here's something else fascinating. anniversary dates. many tell me the last day of the trading year is key for bonds.

2008, indeed it was new year's eve. 221. 3%, significant. that was several years later. also on new year's eve's 2013. they both come up with a lot of things that are similar. so 220 is the level, and you want to make sure you pay particularly close attention to december 31st of this year. carl? kayla? back to you. >> so, rick, no omens for the last day of august, that's what i'm hearing? >> well, tell you what, i think we could get close to the trend line and somewhere between 212 and 220 is going to be a zone we're going to spend a lot of time. i feel pretty confident, based on the charts, we're going to get there. >> rick have a great long weekend. thanks for that. >> you, too. when we come back, usb charger speaker system, cutting board, bottle opener. oh, yeah. keeps your drinks cold. we talked to the man behind the coolest cooler. the most funded project on kickstarter ever. that's coming up after this short break. plus, all week we've been asking you which prach you want

to fund. would it be a projector turning your laptop into ant interactive screen, or a mouse that can scan anything directly to your tablet or smartphone? the audience has spoken and we'll bring you this week's tech crowd winner, up next on "squawk alley." ddy for defending our country. thank you for your sacrifice and thank you for your bravery. thank you colonel. thank you daddy. military families are uniquely thankful for many things, the legacy of usaa auto insurance can be one of them. if you're a current or former military member or their family, get an auto insurance quote and see why 92% of our members plan to stay for life. ♪

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raised over $11 million, all ceia crowd funding. the creator of the coolest cooler, a member of the tech crowd council and joins us here outside the nyse. good morning. >> thanks to having me. >> your first attempt at any lyi like this? >> tried to bring it last september. it failed. i looked back to see what i could do differently. reconnected with backers, improved the prototyped. relaunched in the surmtd. couldn't be more excited. >> explain what this is. a cooler first and foremost. >> it's a cooler, but really a party in a box. everything you need to make the memories while out there all the more fun. a built-in blender on the top. bluetooth speaker in the front to control your music. everyone wants to hang around the cooler anyways. on the inside, you've got your lid light. you can actually track and find out if it's a little late in the evening. find out your stuff and then got a divider. separate your ice. got cup storage, a knife here

and this also doubles as a -- a cutting board. >> 18 volt battery? >> removable rechargeable battery, right here. >> and 60 blends per charge essentially. >> basically around six gal, of blended drink every time you fire it up. >> ryan, is this product at peak bell and whistle, or is there room to add anything more on this? >> amazing suggestions. everything from beer launchers to floats for the river. but as far as these features go, this is what we're see in the coolest that comes out. also these extra wide tires rolling in the sand and tie-down strap for gear. that's the heart and soul of what the coolest is. >> what's the warranty going to look like? mixing water and electronics often goes bad? >> this is exactly something we've been thinking about. we are actually certifying all of the components to be waterproof to something like 60 or 80 psi. you'll be able to hose this out with a garden hose and all the components will be safe including the battery. no problem.

>> take that off before you put it in the trunk? >> yes. dish washer safe. even bluetooth speak sir waterproof. >> thinking about people who have ambitions of being an inventor. they're like i can get the kickstarter thing. i don't know the first thing about sourcing a manufacturer to actually make this? how did you do that? >> never been an easier time to be an inventor. connect with your potential customers to see if there's values and if people understand and resonate with the idea and never a better time to connect with sourcing experts and manufacturers. plenty of people have experience doing the things you don't need to do. if your product does have legs, they can help you take it to market. >> how do you find the manufacturer and how how long will it take to actually get it to market? summer is about to end. >> today's the last day of the kickstarter campaign. ends 6:00 p.m. eastern standard time. the last time to get they are

coolest. because of the failure, high done a lot more homework and had a couple sourcing companies lined up, ready to go beforehand. same with industrial designers and engineers. we've been going, because we were so successful early on i've had another 50 days or so to really keep moving this forward. wep should have almost everything locked in this next week and a half. >> apple's tim cook mocked the refrigerator toaster. if this succeeds, you'll have one up on him. >> there you go. >> launches in february? >> february. >> retail price? >> $299. won't be in retail. the only way to get one early there is on kickstarter. that ends tonight. then you actually save about $100 off the retail price and get to be the first one with a cooler that's actually cool. >> for all of those people making plans for next summer. >> absolutely. yep. >> congratulations. that's a huge honor. talked about kickstarter all the time. >> grateful to each and every backer who has helped me bring this drink product of -- >> do we get to try? >> yes, of course.

>> running in the other direction. >> absolutely. >> thanks for having me. what other companies are vying to beat the next coolest cool jer this week we put two active crowd funding projects up against each other. this week's tech crowd has touch pico, a projector turning your smart device on laptop into an interactive screen. that company up against scan wireless pap mouse that scans everything directly to tablets and smartphones. the c nbc ought yanz weighed in, 53% of votes went to touch pico. that projection technology in this week's tech crowd winner. >> impressive. when we come back, google calling it drone delivery program project wing. everybody loves code names. what would have been a better name for the project? that and your answers, when we come back. if energy could come from anything?.

or if power could go anywhere? or if light could seek out the dark? what would happen if that happens? anything.

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favorites, writing operation tesseract. and flew up farther and caused a meltdown. not in the -- >> depressing. >> probably not a good company. how viewers feel about the project, though, the tone of it. we started the hour with kara swisher. re/code says it will not ship until next year. not much more to go on than that, jon. do you think it's significant from one standpoint jthts historically when apple launches a new product category they tend to announce it. six months later actually roll at the product, because they need software developer support. perhaps because they want accessory support for things like bands. >> people say the watch may be a 2015 story. actually might be the case.

>> will that give samsung a leg-up once they see it? >> someone yesterday wrote, apple hasn't introduced a new product since last september. sam sung unveil as new product every week, pretty much. keep an eye on apple, having a great day. enjoy the long weekend. same with you guys. back to scott wapner and get the "half." >> have a great holiday weekend. welcome to the "half time show." josh brown, and pete and jon najarian, and jim lebenthal is the president of lebenthal asset management. we do begin with more on this developing story out of the united kingdom today, which this morning took its terror threat level to severe, signaling that an attack, though no imminent, is highly likely. our chief international correspondent michelle caruso-cabrera has