hi, everyone. the jobs report, a surprising europe and the market's new record. what will september bring for stocks? getting to the apple's core. the new mystery product, what can consumers expect and is your personal information safe in the cloud? dinner parties driven by data. how you can create a meal by aspiring chefs with big restaurant dreams. >> he gave it a 6. >> he's not allowed to and he gave it a 6. kids and money. the five biggest mistakes parents make when they talked finance with their children. on "money talks," right now.

here's a look at what's making news as we head into a new week on "on the money." a disappointing employment report, the economy creating just 142,000 jobs. that was well below expectations and the smallest increase since last december. the unemployment rate fell to 6.1%, and average hourly earnings increased by 0.2%. the holiday shortened week was a mixed one for the market. the s&p 500 touching a record on thursday but lose tg later in the day. the nasdaq had a new 14-year high and the dow sticking near the 17,000 mark. the market rebound on friday. martin draghi, the program offering new interest rates and a new look at the economy. back in the united states, august auto sales hit an eight-year high on pace for 17.5

million vehicles. gm sales fell by 1%, ford was up by .4%, chrysler rising by 20% and toyota up 6.3%. and to help power those strong auto sales, tumbling gas prices. aaa says the price of gasoline will continue to fall through september by as much as 20 cents a gallon. refineries are producing less winter gasoline. the markets continue to hit new highs. the european central bank has a big surprise, and oh yeah, the jobs report. so does it all add up to a september to remember? joining us right now, mark santoli, who is senior manager of finance. thank you both for being here today. let's talk a little about the jobs report. that was a bit of a shocker, weaker than anybody expected and the first time under 200 in quite a while. is this number for real? >> i think it's for real.

people talk about august being a noisy report and it gets modified later on. i think it's modest, if nothing else, and the unemployment rate going down for what we consider the wrong reasons, which is lower participation. i think it's not necessarily changing the full story of a healing labor market but definitely a deseceleration. i don't think the market took it as a change of course, but definitely something to keep watch on. >> what do you think, christine? >> the jobs number is the number one most important number when it comes to the market, so certainly a disappointment, especially when you've seen jobs over 200,000 for the last few months. to see 142, a disappointment, but as mike said, august typically does get revised. it's the one month out of the year that really does get revised. we're expecting an upward vision next month. there was unemployment tick down, wages up 2.5%, but i think the overall feeling was this was somewhat of an anomaly and the markets don't seem to be taking it that seriously at this point.

>> here's what shocked me. the knee jerk reaction, at least, was that futures traded higher. as that number hit, we had gone from looking at the dow futures down by about 40 points to them actually popping and trading positive at one point. that was in just a few minutes after the report was released. but does that tell you the market is happy because they think the feds will be longer off? it's that weird sort of bad news is good news again. >> i think the investors' muscle memory is exactly that, to say, okay, fine, if we were afraid of the fed to having to draw forward, it's sort of tightening calendar, i do think that was the first reflex. also, the bond market, i think, really was up for a test here. if there was a very strong number, i think a lot of people thought finally those bond yields were going to shoot higher, and they didn't. >> at least above 2.5. >> and they didn't, but on the other hand you didn't have a huge bond market rally, theeith which would be the case of truly market reflex, but i don't think

that will be the way the market plays in the next couple weeks. >> another surprise was the cbc. we knew the potential but most people were expecting that would happen later. mario draghi might not call this quantitative easing, but that's basically what this is. >> it was just the timing of it, so we weren't expecting to go to the bank after stress test results came out. it came a little earlier than expected, but i think he's being proactive. i think he realizes that europe lost some of the momentum that we saw at the end of last year and even the beginning of this year. germany certainly suffering a lot that has to do with russia and ukraine, and i see this as being quite positive for the european economy. how they'll react, this is quantitative ease, and like you said, it worked very well in the u.s. how europe will react to this, whether there is demand for consumers, it's yet to be seen. however, i think this could be a positive move for europe. >> mike, the euro was immediately under pressure on

that, actually falling below 130 within a day or so of that announcement. that's what we really have to watch. does that trend continue? >> that actually was the immediate impact of the announcement was, in fact, in the currency markets, the dollar very strong against the euro. arguably, that might be the goal essentially to make europe more competitive and have it be ex up or down -- export led. your company just raised its target on the t ands&p 500 to 2. what makes you make that move? >> i follow earnings very closely for the s&p 500 and what we've seen in the last quarter, up 10.3%, was the highest move we've seen for three years. the balance of 2014 looks strong, and even looking ahead to 2015, we're expecting all double digit profit growth paired with revenue growth.

to see the growth enhancing, companies are finally growing and not just cutting their way to the bottom line growth. >> mike, do you buy it? >> i do buy it that, in fact f that comes through, it's very, very hard to get negative on the market. what we've seen really in the last two and a half years, the market was up almost 50% from late 2012, almost all of that coming in just the price earnings multiple, basically investors paying more for each dollar of earnings. if that starts to accelerate, it provides more support. we're talking 10 up from here, and there's certainly logic in that. >> mike, christine, thank you for joining us today. >> thank you very much. up next, we are on the money. does hacking take a bite out of apple? one of the most viable companies has to keep you safe and wanting their products. can they do both? and later, the start-up supper club using data to figure out what you might want the next time you eat out. and as we head to a break

right now, take a look at how the stock market ended the week.

hackers access the personal information from iphones of more than 100 celebrities, prompting complaints from the i cloud server. apple is expected to unveil highly anticipated products just days from now, so what does it all mean for one of the world's most valued companies? eric is senior writer for recode. eric, thanks for coming here. >> sure. >> these are names we know, people like jud-lo, these are

naked photos, and we wonder could this happen to us, too? what did happen? >> i think it was probably different circumstances in the case of every person that was affected, but what essentially happens in this case is when a hacker decides -- they pick a target, they get a little information about them. they might have learned somehow jennifer lawrence's e-mail address. they tried different passwords, and she thought photos that had been deleted weren't because they were taken from old backups. >> initially you think, oh, my gosh, this is me just not thinking of a smart enough password. apple says it's safe and not to worry about it, but they're making a few changes. >> we don't want to blame the victim in a case like this, but the fact is, it's helpful when consumers and not just celebrities, all of us, are

mindful of passwords, mindful of attempts to get your password, access to your account, so you want to make your password difficult to guess. don't give the attackers anything easy to work with. at the same time, apple didn't promote certain things, like two-step authentication. that makes it a lot harder for hackers to do, and apple basically admitted, yeah, they didn't promote that. i had to tell my sources at apple that i didn't know they had enabled it. >> it raises questions about the cloud in general. cloud computing has been fantastic. it's a way for us to be able to store so much information. you're not carrying it around with you necessarily. you always have a backup of it. that's always the convenience of it. but not just for consumers, for major companies storing information on the cloud. it raises the question of how safe that information is. >> there's two different kinds of clouds we'll be talking about here. when a large company, say, ge, they just did a large contract with box. box and dropbox and amazon web services and companies like that, they have made big, big progress, a lot of progress in

promoting security. they have a market incentive to do so. consumer clouds just have a lot to do with how much trouble you go to to protect your account. the reason these accounts were hacked is because the attackers were able to get a shot at the accounts. they were able to guess the passwords, guess the account identities and so forth. but it's a completely different -- you know, the cloud itself has proven itself so far to be pretty secure. nothing is perfect. it never is in computer security. >> but we can rest a little easier. >> generally speaking, if you have good practices of passwords and so on, you should be fine. >> we are expecting another answer from apple this week. what do you think we'll be hearing? >> we'll hear about two different sizes of phones. screen size has been a long complaint that consumers have had. that's why some of the samsung devices prove to be popular, because of larger screen size. i expect we'll see larger screen phones, possibly a wearable device like a watch. >> you think we will see that.

that's cool. >> i do. we'll also see home kit and health kit. a home kit will let you do things like unlock your door, turn on and off the heat, things like that, a lot of home control things. and health kit will be for monitoring your pulse, your sleep habits, you're health data and things like that. again, we're going to talk a lot about privacy and security to these things because they won't necessarily be linked to the cloud. but i think we'll have intelligent conversations about that see some exciting features. >> eric, thank you very much. >> you bet. the supper club that connects rising chefs to engage consumers and puts data on the dinner plate and in the business plan. and later, what could possibly be tougher than explaining the birds and the bees to your kids? well, you might be surprised. it has to do with what's in your wallet. ♪ surrender to the power of accomodation grooveland ♪

booking.com booking.yeah!

i take prilosec otc each morning for my frequent heartburn. because it gives me zero heartburn... annc: prilosec otc the number one doctor recommend frequent heartburn medicine for nine straight years. one pill each morning

ever wish that the cook at your favorite restaurant had to take your advice? members of dinner lab get that privilege and a five-course meal at one night only restaurants in 19 cities across the country. so can connecting young chefs, enthusiastic diners and calling cards change the restaurant's business model? data. it's what's for dinner in start-up nation. it's a members only start-up. dinner parties driven by data. >> the restaurant space has been one that does not utilize data

or information at all. it's one that is usually frought with anticipation. >> the dinner takes the guest through it step by step. >> it's a compilation of what 150 consumers think over the course of a night. >> we have a golden coconut curry. >> if it's something i crave, i'll definitely give it a 5. >> you have taste and then creativity, drink pairing and then is it restaurant worthy? >> the last course was not my favorite. >> the main course is actually a rested trout. it's kind of like a focus group. it's a national focus group. >> these are people who ordered the number 2s, 3s and 4s. they have the ability to become head chef but haven't had the ability to do so yet. we take all the information and

match somebody's creativity with what is viable. it allows us to think beyond the box, think beyond, like, a restaurant setting. all these spaces aren't conventional kitchens. >> most of the time the electrical studios is a photo video studio. >> we didn't think we would be cooking outside on the street. when you go to a regular restaurant, you're not actually talking to the people next to you. here there's some kind of magic that gets created when you're in an informal setting and you can break the rules. >> i'm in more of an experimental attitude. >> i was guessing about having fish on a bone rather than have it deboned. >> i saw it going by and i said, wow, that's a fish. >> eyeballs, tail and all. >> i hope he got the bones out, i don't know. he's a magician. >> he gave it a 6. he's not allowed to, but he gave it a 6. >> brian is the ceo and

co-founder of dinner lab. thank you for being here, brian. >> thank you for having me. >> the restaurant business is a tough business. what makes it a tough business and why do you think you can change the menu like this? >> i think the restaurant business is having a vision and implementing it right off the bat. there is no market testing or getting feedback from people who aren't just sort of saying, yeah, that's really good. we want to take the idea of this is what's really creative and this is what's vital in the market and landing somewhere in the middle of all that. >> that makes sense. treating it like a real business instead of an artistic venture, right? >> absolutely. even when you look at other industries like the early days of airlines or even flight, people will say, oh, if you're going to be a pilot, one or two of you are not coming back. and you're like, what? why is that the case? then radar was invented and we're like, this makes a lot more sense, we're using a lot of information. we run into obstacles because people say this is a creative

endeavor. >> they pay a nominal fee and they pay for encounters along the way. how do you keep up with the growth? how have you grown? >> it's been really challenging for us to keep up with the growth in the sense that we're always looking for talented people who are comfortable in a chaotic environment. we hope to establish the largest culinary network in the world and a platform for those who are sort of at a precipice of their career to get out. we can share with chefs across the country, so every city we add is a new network and batch of chefs and people to share ideas with. >> it sounds like you've been kind of tinkering with the model as you've gone on. yeah, we're a different company. two years ago i didn't think we would ever be sitting on one of

the largest culinary networks in the world, but it's where we are. now we're trying to figure out how we can get other people connected with that. up next "on the money," a look at the news ahead. and how to talk to your children about money. the biggest mistakes you're making in terms of teaching them the value of a dollar. need to keep an eye on my health. we won... that's why i take meta biotic. a daily probiotic. with 70% of your immune system in your gut, new multi health meta biotic with bio-active 12 helps maintain digestive balance. and is proven to help support a healthy immune system. i take care of myself, so i can take care of them. experience the meta effect with our new multi-health wellness line, and see how one small change can lead to good things.

[ jackhammer pounding, horns honking ] [ siren wailing ] visit tripadvisor miami. [ bird chirping ] with millions of reviews, tripadvisor makes any destination better.

here are some of the stories coming up that may impact your money this week. on monday, chinese e-commerce company alibaba is posting its figures for the month. wednesday, starters like kickstarter and epsy are planning to let their web sites start low. currently all traffic is created equally and treated equally on line. thursday is the 13th anniversary of the september 11 attacks on the world trade center. and friday, retail sales for the month of august are due out. hoping to teach your kids about the value of a dollar? one finance expert says you might be doing it all wrong. beth codeliner is the author of a book called "get a financial life." she finds there are common mistakes kids make when it comes to talking to their kids about

money. beth, thank you so much for being here. >> it's great to be here. >> you often said it's tougher to teach your kids about money than it is about sex. >> sex or drugs or alcohol, and that's a problem. because we now know the number one influence on a child when it comes to their financial behaviors, are their parents. >> why is it so difficult? >> part of it is parents don't feel educated enough to talk to their kids, and second, we don't want to admit our money foibles to our children. >> what are the top mistakes we make to our parents. >> of all, i know you have a three-year-old shows that children as young as 3 can. they can get that as young as 3 years old f. or i have a dollar.

do i want to buy one. so you really want to start talking. >> when i was growing up, my parents made me an allowance. should you give an allowance? >> i found that researching that, there is no right answer on the board, but it's wrong to give kids allowance for basic chores, like making your bed or emptying the dishdishwasher. you want kids to know that's a family responsibility. >> how can opening a college fund help even if it doesn't have a lot of money in it? >> it's interesting, and studies are showing now, and it's getting more and more attention, if you open a saving account in your child's name, and you tell that child about it, that child is much md more likely.

you know they're going to go to. not waiting for 12 grade but doing it in 9th grade, because you can then figure out which colleges give financial aid and not get in the situation where your kid gets into his dream college and then you have to say, oh, sorry. that is the show today. i'm betsy quick. late. looking at the top places to retire. each week we'll see you on "on the money." thank you for joining us and have a great weekend. trust me: he implored

alas, she is beginning to seriously wonder why she ever doubted the booking genius planet earth's number one accomodation site booking.com booking.yeah! extra curricular activities help provide a sense of identity and a path to success. joining the soccer team. getting help with math. going to prom. i want to learn to swim. it's hard to feel normal,

when you can't do the normal things. to help, sleep train is collecting donations for the extra activities that, for most kids, are a normal part of growing up. not everyone can be a foster parent... but anyone can help a foster child. >> the following is a cnbc prime original. >> it is both legal and lethal. seven pounds of metal and plastic... that fire a bullet at roughly 3,000 feet per second. it's called the ar-15. [ shell casing clinks ] to some, it is a brilliant piece of engineering, a modern sporting rifle, and a symbol of one of america's most basic freedoms. >> thank god for america! >> all: pass the law! >> to others, the ar-15 is an obscenity, an assault weapon with no justifiable place in