happy monday. welcome to "squawk alley." joining us is john steinberg. nice to see you. and also slava rubin. jon fortt on set and kayla tausche up town at the waldorf-astoria where alibaba has begun pitching to investors. quite an effort kicking off today on three continents, right? >> that's exactly right, carl. new york is going to be the main event. later on in the week the executive team of alibaba will be splitting up to cover a little bit more ground. 12s plus cities nearly 100 investor meetings but today at the waldorf astoria is the main event. doors just opened. the question is how much and whether investors will be

putting money to work when this company goes public next week at what looks to be a valuation above $160 billion. now the presentation will not only focus on alibaba's growth trajectory and that value proposition. it will also go into the company's humble beginnings from jack ma's apartment in 1999, some of the beginnings were the focus of an investor video released over the weekend. take a look. >> this is the story of how alibaba has helped open up china to e-commerce. enabled on-line cross-border trade and affected the lives of millions of people. in 1999, we saw how technology could help small chinese wholesalers compete with global players, so we created a marketplace that enabled them to find news customers abroad. alibaba.com. >> the tag line of that section of the video guys, said alibaba wants to make it easy to do business anywhere.

quite a large catch-all. they talked about expanding into groceries, digital media. this is a company that touches so many parts of the economy. china and beyond. there will be a lot of questions about transparency and the executive structure, but it's a massive deal and it's one that is a piece of history, if investors end up getting a piece of it. >> and we're going to be talking about it for days and months to come. jon, what do we make of this on the first big trading day after the filing? >> it's interesting. spencer had a tweet out this morning the two big issues are financial transparency and valuation. take valuation first. at $160 billion, on trailing a 12-month revenue, that would be 19 times, $8.5 billion. for comparison sake, ebay which doesn't have a fraction of the growth trades at four times but also a marketplace. when amazon went public in 1997, 9.9 times revenue. so expensive and then all of the issues around transparency. remember jack ma took alleypay, their payment arm out of the

company and nothing investors could do about it. >> spencer, also sort of backs up and says let's look at what every ipo story has been about. the question for facebook, ipo was mobile monetization, investors at ipo disagreed on their chances at mobile. facebook figured out mobile modernization and the ipo investors long benefitted. question on twitter was about potential audience reach and explaining the service to newbies. some still debating those questions but i'm bullish and put money where my mouth is and jon points out about alibaba about transparency and valuation. which is more important to you, jon? >> transparency or valuation? >> yeah. >> i think transparency. you need to know what you can believe from the company in order to in the future assess what the valuation should be. but what i think is interesting about also so many of the different things that spencer pointed out, questions about various ipos a lot of those questions are about alibaba's ipo also. mobile monenitization is an issue here. lots of other issues.

it's got to grow enormously when you talk about growth and engagement. how much will they engage outside of china and how much should you be counting on that when you're considering what valuation to give this and whether to put your money and all that falls in. >> slava, your take on all of this? it's a lot of education on a lot of big issues. >> yeah. i think it's a huge opportunity. if you look back to 2005 when buydo was coming out and talking about google, ten years later, it's a strong return in terms of the stock. i see chinese companies moving forward in a global economy. there's a friend of mine getting married, she wanted to get a wedding dress, she looked at all the companies around the u.s., massive price tickets. let me check alibaba. she bought the wedding dress through alibaba, got it drop shipped to her house one tenth the price. this is obvious but e-commerce is going global and alibaba is set for that. >> that's why i think it really is a valuation question. i think the question is, what's the right price for this. the transparency will be an issue when the first thing happens along the lines of ally

pay and everybody will be back to that issue again. what's the right price on this company. the stories are all amazing. >> compare it to facebook, there are 80 times multiple compared to 40 with alibaba if you go forward. back in the day with amazon going early huge multiple. if you compare today's alibaba versus the previous day's amtz it might be a good play. >> kayla, as slava points out these sort of personal anecdotes, people using the service on their own, does that lead us to believe this will be a retail story, a retail investor story? >> well, that's the core of the story, carl. when we talk about transparency, much of the question around transparency is not necessarily the operating structure or the partnership structure. it's really how do we know what alibaba is invested in and how those companies, how that tangled webb actually works together. a great graphic in "the new york times" over the weekend that showed all of jaiof jack mama'sl

interests. investors will want clarity where they have a hand. on valuation, $162 billion, that's a starting point. underwriters want to be conservative going into the road show so that later on, they can up the size of the offering or the price of the offering, given where demand is and they expect demand is going to be strong. even though we're talking about this expensive where it is, consider the fact that this could still, guys, go up from here. >> yeah. the question is going to be whether you trust jack ma to some degree. twitter out with news rolling out a buy now feature. julia boorstin broke that in los angeles and has more now. >> that's right. twitter shares up about 3.75% on the promise of new revenue from a cut of sales and selling more ads to retailers. the buy now button twitter is testing with users today is designed to make mobile shopping quick and yees. say rihanna can tweet out a tour t-shirt with a button to buy now. users put their credit card

information in once, twitter can save it with your shipping address reassuring users everything is encrypted and processed securely. twitter is starting with physical products but virtual goods like music could be next. >> we're in a world moving to on demand services. anything temporal with urgency, perishability we think will work on twitter. >> twitter's 28 partners for this test includes burberry, home depot, eminem and pharrell and rhianna and non-profits. the buy now button will add more partners and reach twitter's user base over the course of the fall looking to play into conversations this holiday shopping season and tv events like the super bowl and oscars. >> these brands have endorsers who are on camera, who are wearing clothing or wearing makeup that in the moment are being talked about by millions of people and so it's an opportunity for them to sort of close the loop and bring a transaction directly into that conversation.

>> twitter says it doesn't expect retail to impact its revenue this year. for now you'll only see buy now buttons if you follow participating brands. expect retailers to embed that buy now button in ads or promote it in tweets. >> something people have been waiting for for a long time. jon fortt, revenue. >> this is huge. i think it's huge because it gives even people who don't see the reason to get on twitter yet, a reason to get on. if a brand you enjoy is having flash sales and advertising that through twitter you're going to follow them. the engagement on here is not just theoretical but can lead to actual sales. they might be starting with temporal physical goods but all sorts of places -- >> you must love this idea. >> i like it if there's retargeting involved which means no one is going to buy something expensive if they just see it in their twitter feed. if they use retargeting, go on zap pos and look at ten pairs of shoes and don't buy them and show you a pair you may have moved on from on twitter someone might click. seeing a 90 or $100 item no one

which say buy it then. maybe a $20 t-shirt but need to do retargeting. >> your thoughts. >> sorry to be the contrarian, but i don't love it. i think twitter need to focus, a media company, advertising company, search company or e-commerce company. i don't see a lot of people doing shopping on twitter. what i think is what the analyst said, there's going to be perishable goods or things expiring. a food truck, want to know where is it parked. you will know that for the next hour. that's how you're using twitter. somebody giving away t-shirts you want to know that for the next hour. i see that as customer acquisition. you said it's going to be huge, customer acquisition not so much on the bottom line. >> are there targeters on the bottom line? >> will you answer to slava's question? t diffusion of focus. >> they're a media platforms and they do well with driving commerce and last click attribution. needs to be top of the fudge to move awareness. >> i think that's right.

if you know that you want to buy something but looking for an excuse to pull the trigger this is the perfect excuse. you've been looking at those shoes. even if it's not retargeting, follow the brand and a fan of sneakers, sneaker head, buy them all the time and then a sale, bam, you hit the buy button. >> it's a new user story. >> it's a new user story, going to be small flash sales. otherwise you're not searching for your stuff on twitter. >> that's new, right? that answers some concerns. >> i don't think people flack to platforms to buy things. we saw that with groupon. now i'm going through the complex twitter sign-up process because i want things i might want to buy. >> people waiting in line at apple retails stores is the counter example. that's a platform people are flocking to. >> apple will do well sales iphones and watches. >> facebook got out of the gifts. shows these companies think e-commerce, the big market, it's hard to exsdmuts that's a good

point. media gets tough, let's do e-commerce. >> go the to focus. >> although the stock is up today. we'll see. let's check in on the markets. dow down 14 points, s&p back to 204 after the record close on friday and five street weeks up. apple the next generation of products comes tomorrow and last call for leaks, rumors and speculation. plus the next beats, one of the original minds behind dr. dre's company has a new brand of headphoneses. ken burns, acclaimed documentary filmmaker out with a new product and intimate history coming up on "squawk alley."

welcome back to "squawk alley." we're watching shares of pan neera bread. cnbc.com is reporting exclusively that the company is asking customers to not bring guns into their restaurants. paer in ra's ceo saying they recognize everyone's rights but recognize they are building communities in their cafes. the stock down by three quarters of a percent. remember, carl, this follows on similar announcements from people like starbucks, brinker international, sonic, a slew of companies asking patrons to keep their guns at home. >> always a provocative statement. >> i ahead of the possible iwatch tomorrow, courtney reagan is ahead. >> retail analysts are pointing

to wearabilities as a trend here to stay. citi predicting the market for wearability technology could be $30 billion. intel is hoping to secure their positioning now going after women. new york fashion week and opening ceremony worked together to design the smart bracelet. two versions for sale at barneys and opening ceremony stores for the holiday season. white or black leather, semi precious gemstones, a usb port it's going to run you around $1,000. >> we wanted to stretch the market out and tell women, come and test the technology and learn it but in the meantime have it aesthetic in a way you like. so absolutely, i think there's already a ton of smart watches that men use so it's time for women to get in the game. >> so far the wearables on the market are geared towards athletic or help activities and design hasn't been high on the

priority list leaving much to be desired for the fashion set. according a survey by citi, 80% of respondents would be more likely to buy a smart watch if it looked like a traditional watch. only 8.2% said they would buy a smart watch in the next 12 months. the survey indicates price is a top feature for the smart accessory so thousand dollar price point for that smart bracelet may not fit the bill. it's a lot prettier than the other wearables i've seen. >> it's a great read. that citi report, 50 some odd pages. $30 billion market guys, what do you think? >> possibly. i mean, nobody has yet proven out what the key killer apps are for wearable technology. we know what it used to be, to keep you warm or to tell the time or keep you looking good. we don't know how long battery life has to be, how much people care about heart rate monitoring or, you know, chloric intake or any of what these sensors can do. so these reports at this point, forecasting a market size, are kind of crystal ball.

>> pie in the sky in your view. >> i think the internet of things, wearables is going to be huge. these sorts of devices will be able to make our lives more seamless. indigo go we're seeing many, many products enter and everybody is talking ability the apple iwatch. somebody needs to do what apple did with tablets, with the ipad, meaning make it irrelevant about thinking about the functionality and easy and you love to use it. maybe apple is that company. >> what's interesting, i've had several of these smart watches now. >> you have. >> the sam sung, played with all of them. what occurred over the weekend when i looked at the designs, we don't know if they're real or not for the iwatches, we will know if this is a mainstream thing. in a matter of months when this is released in january or whatever, if you go around and everyone you're meeting with has one on their wrist like with the ipad, like we saw to some extent with the iphone this is a mainstream thing. q1 we know the answer. >> depends on what the price point is. i think they're probably going to price it at a lux price up front. i don't think it will go

mainstream right away. >> people with high spending power could choose to have it. if a large portion have it it will drop in price by 50% in the next whatever period of time. you will know from that kind of high purchasing power group whether it will be main stream. >> ipad got chuckled at in the early days. >> it did as did the ipod. people said that was too expensive compared to other things out there. how apple ties in software and service with this thing and if they get those right apps right. i mean, android wear has a lot of things right with it but i also find the interface kind of confusing. it's trying to do too much and not do those things well enough. they got to really pick. i'm looking for three or four things this is great at that i feel like at least a couple of them i have to have. and telling time doesn't count. >> partnerships is going to be huge. absolutely. partnerships is going to be huge. people want to see a few great apps and bring it all together as opposed to getting another device with another partner. to have it in one place on their

iwatch will be big. >> jon, you were talking about prices dropping by the way. want to get this in, turns out the amazon fire phone is having a bit of a fire sale. we're seeing that the price is down 99 cents with a two-year contract. we'll see how long that lasts. when it came out it was 200 bucks and there were all sorts of reports about it not selling. >> when the ipads came out, people did scoff at them but sold like crazy right away. that was the first tablet to really sell. it was so much simpler and easier. now we talk about declining and flatlining sales in the ipad. if we see the same thing with the iwatch it could be, you know, deja vu all over again. >> we'll be there live in cupertino tomorrow on "squawk alley." >> i have blocked my schedule. no meetings. sit at the computer and watch what happens. >> it's going to be great live tv. slava, thank you so much. great seeing you as always. >> a great company behind the minds of munster and beats.

why michael phelps is drinking the cool aid. ken burns has made some of the best documentaries ever, he's going to join us about his next project. intimate history of the roosevelts when "squawk alley" continues. take and... exhale.in... aflac! and a gentle wavelike motion... aahhh- ahhhhhh. liberate your spine, ahhh-ahhhhhh aflac! and reach, toes blossoming... not that great at yoga. yeah, but when i slipped a disk

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♪ i'm so fancy you already know ♪ ♪ i'm in the fast lane from l.a. to tokyo ♪ >> all eyes may be on apple tomorrow but in the days leading up many of apple's competitors try to get all eyes on them. designer headphones start-up soul republic created by some of the minds behind beats before it was acquired by apple just three years old, republic is now in 24,000 retail locations in 56 countries and boasts that include the most decorated olympian of all time michael phelps. launching a new campaign with phelps called music made me do it. kevin lee is co-founder and son

of the founder of munster. thanks for joining us. when i saw these, i thought, these look kind of cheap. i'm not sure. then i realized, oh, these come off and you can swap out the band and you can do all kinds of cool things with that and customize, different color every day. that's cool. how are they doing for you? >> they're doing fantastic. you know, it's been a really great ride so far as you know, i had a lot to do with beats when it first started and, you know, beats started as this crazy idea none of us knew it would work but it worked. it started a movement of people really carrying about sound. but there's a long way to go. most people still don't realize sound matters. it's been exciting to have sol republic. we're only a 3-year-old company but already number one in the fastest growing company in the industry month over month the last year. >> and when you think about technology tie-ins, the fact that beats had their beats streaming service, what for you is the tie-in to go into

services or something you're going to sfa out of? >> i think we're going to stay out of for right now. from what i hear it's hard to make money in music services but what i'm excited about where the category is going is wireless. the first growth has been driven by sound. the next wave will be driven by wireless technology. we're about to lease our new generation of wireless headphones and wireless speakers. beyond wireless what about biometrics. everybody on this traibds trading floor is thinking about wearable technology to be investing in. think about it the wearable technology that everybody is wearing, are headphones. i see a feature where headphones will be doing more than playing music. >> a tweet i saw this weekend, if alien comes to our planet they will say what were all the cables for. wireless sound the engineering has been difficult, why is that a tough nut to crack? >> it's been difficult about the last ten years or so but recent strides by us and other people, wireless audio has come a long way. so like the wireless tracks here i'm wearing, they sound as good

as wired and i have to tell you i'm an audio, but for us our wireless headphones are virtually indestructible, change of bands, 150 foot wireless range. >> how important is the celebrity endorsement in this market? 50 cents got his line of headphones now. of course you have dre with apple and numerous celebrities they've lined up. do you need to have checked boxes, somebody in music, somebody in sports, all these key areas to really keep your brand alive in the marketplace? >> well, certainly in the audio space it was all consumer product. we know celebrity endorsements quite a bit. the key thing is authenticity. if a celebrity isn't fanatical about your product and brand that comes off to the consumer. for us, we have what we call like michael phelps or calvin harris and they combine with sol republic of sound, and they believe what we believe in, one,

music is a very powerful thing. that music is emotion and sounds better it feels better. they help us spread the word. 40,000 sol republic growing fast and it's helped be a top ten brand in three years. >> when you think about consumer electronics as a mini industry and best buy, you think about companies like sony, where are the margins? where will these products be bought? when you look at the industry who are going to be the winners and losers from the next generation of consumer electronics in. >> for us the consumer electronic base has been challenged for markets. retail has been challenged. we have great partners with best buy, radio shack, target, and apple, what's great about them, what they can do in the audio space particularly, they can give you a demonstration around sound. because good sound is subjective. it's as subjective as music itself. they play a critical role in our space. >> cost of production to you guys where do you do most of your manufacturing, vertical or not? >> most of our manufacturing is done in china. it's very hard to produce anything in the u.s. now.

but, you know, china's gotten really good. except that's just a contract manufacturing. what the real goods is really the design, industrial design. consumers not only want headphones that look good, sound good, they want it to look good. we do all of our design, engineering, all the property here. >> reports over the weekend a lot of people who ship out of china have heard for a major customers, there's no capacity available in air freight. anything you've noticed? are you able to ship your products, told there's not capacity for you the next few weeks? >> supply chain is difficult and you got to watch the manage on that. especially for us, cost is a big thing. you mentioned cost of goods. one of the problems we try to solve in the marketplace because everybody wants a great sounding pair of headphones but not everybody can afford high priced ones. we came with ones $99. to do that we got to keep costs under control. >> biometrics, heart rate, thasz what we're going to see in the headphones couple years from now. >> headphones starting to come out with heart rate. you will see a lot of new technology.

>> tell us what beyond heart rate? >> i'll tell you something simple. the number one complaint around headphones are. that most headphones break. one of the things we did, for example, we came up with the first headphone virtually indestructible. you can bend it. it has a guarantee. throw it on the floor. >> i have seen research, i don't know if it's forest or not, arguing watch are head and wearables long term, headphones might drive the market long term. >> i don't think it's that much of a stretch at all. if you think about it, in wearables when it comes to wearable tech, a head phone is a wearable tech all of us are already wearing. >> all right. kevin lee, thanks for joining us and you're right, they're not breaking. >> thanks, guys. >> just about 30 seconds here until europe closes for monday. simon at his post. >> hi, carl. the thing to remember about european markets they've risen over 6% over the last month. a retrenchment we are off the lows. the big news over the weekend is that the market can no longer

ignore the fact that next thursday this independence referendum for scotland and the united kingdom. everybody had assumed it wouldn't go through, they wouldn't get independence, wouldn't vote for it. you have this outlier poll over the weekend that suggests that's a possibility. you're having to price in that uncertainty or beginning to price in that tail risk at the margin. i think it's an 11-month low. the argument goes the uncertainty may prevent the bank of england from raising interest rate, the prime minister may have to resign if he loses scotland from the uk toward the other conversations about, you know, what happens with the oil, what currency will they use. banks are down as well. a lot of the big banks. there the argument goes a lot of corporates would want to immediately if they vote for independence move where they domi soil their accounts from scotland to the uk because the uk is more certain. therefore, all the assets would drain from the scottish banking system, but they still have a lot of the liabilities or loans and therefore might be a funding crisis. they're not huge moves an we're

off their lows but that's the argument. we've seen some of the retailers down today. some of the home builders are also in negative territory though that may arguably be for different reasons. they were calling an end at the end of last week. electrolux you've seen it's paying $3.3 billion to get its hands on ge appliances. let's look at electrolux, stock is doing better today. perhaps a suspicion that ge isn't getting the price that it might have got from electrolux. a gain of 6%. a lot of people in europe will be talking about that in the uk, are the duke and duchess of cambridge, kate and william, have announced they are now going to -- they have a second child on the way after george pictured here was born last year. the question really is, when george becomes king, what will he be king of? england, wales, northern ireland? scotland? >> and probably all of the celebrity magazines as well. king of those too.

>> what a good idea. >> yeah. >> thanks, simon. coming up, he's photographed every apple product produced since 1976, the year i was born. as we get a few more tomorrow, jonathan leads the shrine of apple and joins us next. plus, documentary filmmaker ken burns is here and he's with us next. tomorrow, the world will see the future. >> but there is one more thing. >> but today, we take a look back. ken burns, joins us to talk about his new documentary. >> with our big series coming up which i think is one of the best things we've done on the roosevelts, theodore, franklin and eleanor. >> next on "squawk alley." opinions. there's no shortage in this world. who do you trust? whose analysis is accurate? how do you make sense of it all? a simple, unbiased stock score consolidated from the opinions of independent analysts... is that too much to ask?

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our next guest has made award-winning films on everything from baseball to the history of jazz. the latest film "the roosevelts" tells the story of theodore, franklin and eleanor, one the most important families in american history. here's a quick look. >> between them, theodore and franklin roosevelt would occupy the white house for 19 of the first 45 years of the 20th century. years during which much of the modern world and the modern state was created. >> and joining us with more this morning is the creator of "the

roosevelts" documentary filmmaker ken burns one of our favorite guests at this table. great to have you back. >> great to be back. >> what a story, right sp. >> it's the best in american history. no other family has touched as many lives as the roosevelts have touched. if you like cashing a social security check, if you like the idea that somebody in your family after serving in the military can go to school on the g.i. bill, national park, laguardia, power in the tennessee valley or northwest or southwest, this is a partial list. the panama canal for business, this is a one or more of the roosevelts was involved in that. that makes them the most consequential, good and bad. these are people who are not perfect. they're deeply flawed and deeply wounded people. so this is the roosevelts and intimate history. >> that said, in terms of -- human beings, which of the three do you find most interesting some. >> it's very hard to say. eleanor is a miracle of the human spirit. the fact she survived her

horrible childhood orphaned at an early age is amazing she could go on to then become the most consequential first lady and arguably the most consequenceal woman in history is amazing. franklin roosevelt is the greatest president of the 20th century i think inarguably and i'm a lincoln guy and he's almost up to parody with lincoln in my eyes. if someone was going to say look let's go out to drink and have a drink with one of these guys or drive across the country you would pink theodore because he's a larger than life personal itpy. a lot of that is unstable, a lot is pretty scary stuff. >> yes. >> but at the same time, he's got -- i think he's the only genius we've had as a president. >> social safety net, infrastructure, investment, recover fri a financial crisis, so many of the -- >> sound familiar. >> yeah. >> resonate with what's happening today. as you did this in this environment, did you see anything interesting that we can learn about our time right now? >> you know what, the bible says there's nothing new under the

sun. there's not cycles of history, you're not condemned to repeat what you don't remember. by studying the past we arm ourselves to deal with the present and more than ever, insure we have a future. when people came up to me in the '08/ '09 meltdown and said this is a depression i said no, it's not. in most american cities the animals in the zoo were shot and meat distributed to the poor. when that happens we'll be in a depression. this is a revegs, great recession, but almost all of the themes that the roosevelts engaged, what is the role of government, what can a citizen expect from his or her government, nature of leadership, how does character form leadership, what does childhood or early in life adversity contribute to character which in turn forms leadership, and what's the tension between pragmatism and ideology? these are questions not just in the personal realm, not just in the political realm but extend to business and almost every aspect of life and the roosevelts are so deep in it in

that this film is a way to say these people can be completely perfect guides to who we are right now and give us lessons in leadership, in character, in suffering, and even in flaws. we live in a country that bemoans the lack of heros. it's only because the super fishalty of our culture insists heros be perfect. the greeks understood that. a hero is the negotiation, sometimes the war between their strengths and weaknesses and these three have that on display and no one has ever put the three of them together. seems obvious but because theodore was a republican and franklin a democrat we assume you can do them separately but they're exponentially more important and interesting as an interrelated family drama. "downton abby" with the added virtue it's all true. >> it's interesting you bring up the whole media angle on this. that's the part that's intrigued me about fdr and as a filmmaker covering fdr, how much of the story of how the media kind of

concealed his health ailments, tell us how much of that is true or not true? >> they knew. franklin roosevelt knew, the media knew if people were pitying franklin roosevelt it would be political poison. so there was a kind of gentleman's agreement not to cover it. let's remember, too, we think well we've got a much more active press today. we know less about our presidents over the last 50 years than that press knew about franklin roosevelt. he had 998 press conferences. because he couldn't stand to lecture and he invited them into the office knew everyone by name, when they got married, their kids, their problems. they knew his. they could see even though they were turning off their cameras they could see the arduous pain it took to stand up or move a few feet with braces and crutches and people holding on. now franklin roosevelt, to our ever-loving discredit couldn't get out of the iowa caucuses nor could theodore because he would be too hot for the cool medium of television. he would have ten howard dean moments a day. >> ken, let's talk business.

we like asking you about distribution. this premiers on pbs sunday and goes all week. >> runs for seven straight days. they're showing episode one at 8:00 on sunday the 14th and episode one again at 10:00. so if you get in late or want to go to bed early you have time to do. >> streams on monday. >> streams for free on monday. the dvds are available tuesday. the companion book will be out with the four of the series and it's the best most handsome companion book we have. >> you're a master of content. you could probably have your pick of distribution pipes. would you ever go exclusively to netflix? why you've spoken again and again about pbs's reach. >> i like two of the initials of pbs a lot. i like the first initial, "p," public. we don't do things publicly anymore. everybody's an independent free agent. i like the idea of collective. our great genius of a country we the people do things together and the "s" is not for system. it's for service. and i believe in that. and it's the best distribution

model and by the way, netflix gets it. so, you know, it's the best of both possible worlds. you know, today is a school day in america. the civil war series which is nearly a quarter century old is being shown in some part one part or another 2500 times today and that's true of all the films in public television, we care about the afterlife. it's not just sky writing that disappears with the first breeze. we're around for a long time and so we design materials for the general public. i make a film because the word history is mostly made up of the word story. i want to tell a good story. this is the best story i think i've ever told, but once it's done, we want to make sure that this is serviceable in schools and libraries and within families and organizations for as long as it can live. >> ken, speaking of history, bill gates putting his financial and marketing muscle behind big history a different way of teaching history and there's some questions about does he have too much influence. you have a lot of influence over

how americans and people throughout the world will remember history. how do you carry that? >> you know, i -- lightly. i'm my own worst critic. i don't ever presume these are comprehensive or definitive. you're adding to the stream of human knowledge. and i did read the article in "the new york times" pag zone about gate's history initiative and he and i need to talk. bill, we immediate to talk. because we've got ideas of how you make history exciting and dynamic for the kids who think that the only thing you can do is just look at your personal device. we're on that personal device and we're drawing them in and i meet mete more and more kids in schools that never knew me from adam 24 years ago when the civil war came out but now have used the ken burns effect on all their apple devices, are watching them in schools, and they're lit on fire and all i think gates want to to do is figure out a way to permanently light people on fire. i know that secret sauce if he

wants the recipe. >> "roosevelts" premiers on pbs sunday. congratulations to you, ken. >> thank you. >> when you say it's the best story you've told that makes our ears perk up. >> such an amazing story. i think people will be just stunned at the roller coaster they'll be on when they get there. it's binge worthy too. like "a house of cards" or "orange is president nthe new b" >> thanks again. when we come back the unofficial apple photographer has photographed every apple product over the last four decades. talking ability the evolution of the product. and this traffic jam got quite a bit of attention over the weekend. a pair of deer joined the commute toward marin county on the golden gate bridge. we're back in just a minute. i make a lot of purchases for my business.

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coming up at the top of the hour, alibaba, we're getting the traders playbooks for the biggest u.s. ipo ever. plus we talk to a fund manager who will own quite a few shares of it once they debut happens. then would you pay $800 for a pair of sneakers? lots of consumers are lightning up. john bushmy is capitalizing on that trend going to join us live in studio and while you're watching the nfl games at home, the teams are doing everything they can to get you to the stadium.

we're going to talk with the president of the arizona cardinals about his team's efforts straight ahead on "the halftime show." >> i will not mention rg3 or the redskins. see you soon. >> he played good. he played good. >> self-parking cars and big name auto execs on display in detroit today. phil lebeau joins us from the intelligent transportation world congress today. hey phil. >> hey carl. a lot of talk about how soon will we actually see self-driven cars and trucks on the road. this is an example back here by peter built of how vehicles, trucks, semis, will be self-driven in the future. the technology is here. i want to bring in bill as we take a look at the peter built cell driven truck. we've got a camera inside and cut away to that intermittently here. talk about the potential for self-driven or driverless trucks in terms of what it could allow the industry to do. >> think about it. over the road trucks account for about $426 billion a year. with the majority of that being

on the highway. if you think, you know, a truck is a perfect autonomous vehicle because they stay in the right lanes, travel on improved roads at a constant speed for long periods of time. if we can keep a truck in the lane situationally aware of the vehicle in front of it and sides we could probably reduce the burden on the driver by about 80%. >> your contention is the highway is the easiest place to have the algorithms in place to say we can control this area as much as can be controlled in a driving environment. >> the key if something is in the way we're going to stop and when it moves we're going do it. don't want to do anything too complex trying go around things for the foreseen future. >> how do you alert the trucker? if he's driving and might dose off or become distracted and you a alert him, it's time for you to take control how are you confident he's going to actually step up and say all right, i'm ready to take control? >> what we're going to do, we have a camera system that tracks the eyes and head movements of the driver. as long as he's looking forward and his eyes are responsive, we know that he's alert and

operating the vehicle properly. if not, the system will disengage and stop the vehicle. >> we're seeing that technology is already here. when does it become reality? when not just on a parking lot for us to see as a demonstration but we see it on i-80, i-90, whatever highway in the u.s.? >> >> probably the next couple years you will be able to see lane beeping, slow traffic assist, little bit further out able to increase the gps navigation component so the truck will know where the exit ramps are. help brake more efficiently, saving fuel. we can even account for the newness of the driver because all drivers are driving the same. >> slowly gets rolled out over the next few years. >> absolutely. >> bill with peter built and the best part, they did this entire demonstration not once did they say don't worry, you guys are fine, don't have to move, the truck is not going to hit you. >> occupational hazard, phil. thanks a lot. phil lebeau today. apple's announcement is coming tomorrow. when we come back, we'll look at

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one fan set out to photograph all the apple products ever created from the apple one computer in '76 to the latest iphones and ipads. jonathan began collecting more than 500 apple products, some new some old and some prototypes that never hit the market. with his collection he created the book "iconic" and he joins us this morning from vegas. jonathan, great to have you with us. >> thanks for having me on.

>> you don't work for apple but clearly you have a passion for them and the photos prove it. these are amazing pictures. what made you do this? >> the project started in 2009. i've been using apple computers all my life but in 2009 i actually found myself on ebay and wanted to relive childhood memories and buy an old apple 2 and play an old game. i started through these old products on ebay. no one has told the story of apple with their products. we know the history, steve jobs coming and going, but the story of the products themselves hasn't really been told. i started collecting and photographing every single product apple has made, purchased over 500 products, took over 150,000 photos and collided them all into a book and met lots of really interesting people, ex-employees, other collectors around the world who shared some of their prototypes with me and allowed me to create this book. >> jonathan, that's a lot of photos and you're looking really closely at these products in a

condensed period of time. did you learn anything about what has stayed the same or changed about apple over the years? were you able to identify certain design periods because you were looking at the product's display? >> absolutely. that's the goal. beige boxes and things changed. steve jobs. and then things changed. steve jobs came back and hired jonathan and we started to see all these really interesting products like the cube and the ibook and things changed when the ipad came out in 2000 and see the evolution of design, that journey that apple has taken from the circuit board in 1976 to what we hope we'll see tomorrow to be just this amazing wearable and new iphone. >> jonathan, going into tomorrow, when you look back

over all these photographs you took, what is the one thing you'll see tomorrow in terms of design where you'll say yes, i'm glad they did that, or they shouldn't have done that? is it a curved style, particular way they do the glass? what are you looking for tomorrow? >> well, i think the iphone will be incremental. look at the first iphone to the 3g, to 4 and 5, they will be thinner, screen better, camera better but the design will be roughly about the same and you'll know it's a phone. you'll know it's an iphone. the wearable watch is really exciting. it's a brand new category for apple and they haven't really done this before. they've kind of done a wearable, right. the ipod shuffle in 2006 and nano, and marketable as a wearable deslice vice, clipped on people's clothing i think it's going to be a watch and i don't think apple will do a watch unless it's pretty amazing. >> a beautiful book called "iconic. "thanks for your time. >> thank you. >> "squawk alley" is back in two

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linkedin? >> i'm an anxious and neurotic guy and i hate when people send me an e-mail saying call me. people should tell you what it is. i wrote this post that got 83,000 views in the past like 14 hours not because it's great, because everybody hates that e-mail. >> absolutely true. i'll direct people to it on twitter. always good to see you. >> good to be here. >> big day tomorrow, jon. i will be all over. check in with the judge and get the half. >> thank you so much. welcome to "the halftime show." meet today's starting lineup. josh brown with pete najarian joe ter nova and stephanie link. the countedown to the ipo of chinese internet giant alibaba. the company kicking off its so-called road show in new york city and planning to raise an astounding $21 billion. what will be the biggest tech offering ever. pete? what do you do here? would you be a buyer of alibaba? >> i would be a buyer of alibaba. i've owned yahoo!. continue to own yahoo!.