another way fidelity gives you a more powerful investing experience. call our specialists today to get up and running. ♪ "fast money" starts right now. live from the nasdaq market site in new york city's times square, i'm melissa lee. your traders are tim seymour, brian kelly, karen finerman and guy adami. apple's big reveal, the company announcing the iphone 6 and 6 plus. plus two products without the i moniker. the stock on a wild ride today. rallying during a presentation but closing in the red. by the way, it was a big market day outside the apple. our traders give you four things

that happened while you were watching apple. we start off with the news out west. josh lipton was at the event in cupertino. josh? >> reporter: that event lasted almost two hours, a long time. but there was a lot of news packed in there. let's take a listen to some of those highlights. >> today, we are launching the biggest advancement in the history of iphone. i couldn't be more excited and more proud to show it to you now. we've created an entirely new payment process. and we call it apple pay. [ applause ]

and i'd like to show you just how fast and just how easy it is. >> your total is $23.78. >> that's it. i am so excited and i am so proud to share it with you this morning. it is the next chapter in apple's story and here it is. >> reporter: i don't know if you guys could pick it up, but there was so much tremendous energy, enthusiasm being in that room. at one point, tim cook was getting standing ovations.

as expected, apple did announce these two new bigger iphones. the iphone 6, the iphone 6 plus. screens of 4.7 and 5.5 inches. as you heard, cook did call this the biggest advancement in the history of the iphone, faster, more efficient, a better camera, a better battery. starting at $199 and $299 respectively. you can get your hands on them september 19th. the preorder starts on september 12th. cook did make that promise to enter a new product category this year. he fulfilled that promise with this watch. johnny eye walked the audience through this smartphone. talked about the safire display, siri capability. starts at $349 and will be available early next year. if you want the watch, you have to have the iphone 5 or higher. and finally apple announcing that it is moving aggressively into the mobile payment space. in some ways, apple has been building a foundation for this service for a long time. you think about the fingerprint

sensor, you think about i-beacon, the 800 million itune accounts. they announced partnership with visa, mastercard and american express. back to you. >> thank you so much, josh lipton. we mentioned the wild ride apple was on. it touched $103.08. textbook apple trade here ramping into the event, ramping through the event and once reached the tail end when all the announcements were out, when u2 started playing, that's when the stock started dropping. guy adami? >> i'm not going to say that it isn't going to $104. but we have been saying at least some of us thought there's still a chance for it to go lower. it hasn't moved much from when we had these conversations. here we are at $98. but the price action is something to consider. had a decent size volume today. a pretty nice reversal as you just mentioned. what's left in terms of catalyst other than the broader market? we can talk about the broader

market later. i'll stay in the i think we print $88 camp. >> karen? >> we talked about selling the calls against it. i look to buy those back now that the big event as come and gone. we still don't know. this is great, huge launch. let's see how it sells. >> yeah. you have to have an awful lot of vision to say these products are going to be game-changing for apple. they're out there. when you talk about wearable tech, that's the way everything's going. there's a huge market for that. but in terms of where the stock is right now, how much it's run up, i think a lot of this news is in there. i don't think there was anything today that says, i need to run out and buy apple tomorrow. so for me, i'm thinking 92-ish is probably the next stop. >> not trying to to be a defender of the apple watch. but isn't this the reaction we all had when they first unveiled the ipod? why would we had that? why would we do music on a device or the ipad? we didn't know we wanted it

until we had it. >> because the i-watch is something that other people are already doing. this is not a revolutionary new product category. but anybody that was selling or buying apple today wasn't following the stock. therefore while i respect the move the stock made, i think it makes total sense that people wanted to be selling the news here. but when you talk about the things that were released today, the reasons why you should be very excited about apple, tomorrow not today, we're talking about 800 million-plus itunes accounts, the stickiness of this entire eco system, the fact that credit card security may be something that people think they can't handle. they've had credit cards for years. i see catalysts here and now in the second half of the year, in the fourth quarter in china. we didn't need today to be monumental to have the stock trade higher. i think if the stock trades lower, you have to buy more. i'm long the stock. i would buy it if i saw it break

$95. >> the i-watch has to be tethered to your iphone. i think you need to see the next generation and it's why i think that apple probably trades sideways. >> isn't that why the watch is a great thing? it ties people into the eco system that much more. >> incrementally. >> i get the blackberry albatross but i don't know that they make sense here. >> it got stickier in the fact that you have to put your credit card information into itunes for it to be relayed to passport for you to use the payment system. that gives apple that much more payment system. doesn't that tether you more into the apple eco system? >> it does. it makes you think about -- they may be the beneficiary. who's this to their detriment? i can't help but think ebay. this could be an enormous threat to paypal.

>> you are short ebay? >> yes. >> how long would you hold the short? >> i would hold it a little longer. i'm not looking -- >> with ebay, a lot of it is, will they spin off paypal. that's how there's value creation. this puts more pressure on them to do that. and wouldn't that worry you on your short if they spun it up? >> for the brief moment, yes. but i think it would be less of a time to be short, for them to spend, rather. less of a time. that they want to keep it hidden. >> let's get more into apple and bring in collin gillis who has a neutral rating on apple but has a $98 price target which is exactly where the stock closed. >> wow. >> sell those calls. >> wow. >> three pieces of news. want to start with the phones? >> sure. >> apple has a tremendous customer base. they're a high-end play. you have to love who owns those phones, people who transact and buy apps.

they are going to continue to grow and sell these phones below market rate. they charge a premium. these phones are going to cost twice what the asps of a smartphone are. but that's fine. accept the fact that they're going to have 50% market share. no safire, that will help margins in the near term. but they were larger, thinner, faster. . you have to be worried that marginal utility is going to be become less attractive. that's the phone. the payment bit, that's when the stock spiked when they announced that. i've always said they need to get involved in that services layer. but the actual opportunity is a lot smaller if you break down the numbers. it looks like big transaction dollars they can do. but if they're only collecting 30 basis points -- >> why don't you walk through that back of the envelope calculation you did for us in the green room? >> great. say they sell a million iphone 6s. that's not the total.

just round numbers. each phone does $75 a week. that's just lunch. you buy lunch each workday, $15 with your phone. you tap it and you go. that's $7.5 billion each week. $390 billion in total transactions. but if you're only taking 30 basis points, that's $1.2 billion in revenue. >> per year. >> per year. that's under 1% of their told revs. >> lunch, though? how about buying a house with it? which is extreme. but the point is -- they're trying to do what visa an mastercard are doing or what paypal is doing -- >> initially, though, this is just the average per week given that a limited number of people who have the iphone 6 will transact that way, given a fraction of retailers have the technology to do this. based on right now, that's just -- >> you have to realize the actual opportunity could be much smaller than a lot of people who get excited about the overall transactions.

but you have to love that they're doing it. and you have to love how they're doing it. >> let me ask you something about that. for that person to be doing that $15 lunch every day, that means it's becoming part of their routine. >> yeah. >> $15 a day for a person that can afford that phone -- >> can easily grow. >> could easily grow tenfold. >> sure, right. but just the official revenue -- you know it's probably not going to be each person doing $15 a day -- >> absolutely. >> it's something that will take time. and so depending on your time horizon, this is the issue of expectations versus near-term reality. and this gets the segway into the watch because the numbers for the watch seem much too high for me. wearables and the quantified self is an important market. but let's just say the first-year ipads, 19.5 million ipads sold, say they do 30% better than that. we plus that up. that's going to be about 25 million units.

you use an asp of $500, $12.5 billion of revenue. that's huge but still on the 6.5% of total. those numbers may turn out to be aggressive. >> bottom-line it? $98 price target on the stock. you stick with that meaning that apple is dead money for the next 12 months? >> i believe so. we'll have to see how it unfolds. but selling calls, using an options strategy seems perfect for this name. >> colin, thanks for stopping by. g-t advanced will be using the apple watch announced today. can the company recover from this bad news? joining us on the "fast line" is pavol. great to have you with us. you pointed out in the downgrade that you believe that any expectations of sapphire and the phone was amply priced and if it

wasn't meaningly adopted in the iphone that it would be difficult for gt to hit its itself targets. a lot of downward revisions on the street on that front? >> there have to be especially for 2015. the company guided to approximately 500 million to 600 million of safire-related revenue this year, almost all of that is coming from apple. next year, my kind of base case assumption was about $1 billion or roughly double. that assumed that apple would use safire in at least some subset of the phone. obviously that is not to be. that is certainly disappointing. to be clear, gt's management did not explicitly promise that apple would adopt their product in the phone. but nonetheless it's very hard for me to see how they could hit their guidance without the phone in the picture because the watch simply is a very small foreign

factor device. it just does not take nearly as much sapphire material. my estimate is the screen area of the watch is about one-fifth compared to the smaller of the new iphone models. and so by definition, you need lots more sales, lots more units to make up the difference. >> you have an underperform rating on the stock. is it your sense more downside is to be had beyond this 13% decline that we saw today? >> even after today's 13% selloff, pretty steep but keep in mind the stock doubled year to date as of two weeks ago. and it's still trading at a very pricey 27 times forward earnings, 2015 earnings. which by the way, that 27 times multiple assumes $1 billion in sapphire revenue apple. as i said, i think those numbers will have to come down.

so that 27 times multiple is probably actually higher than the headline would suggest. so, yeah, i do see some further downside in the stock, certainly today took care of a lot of it. >> pavel, thanks so much for phoning in. downgraded gtat on august 28th. pretty good call there. in terms of trading the eco system, we saw a roller-coaster ride in xpi, gtat, all the times. >> these are guys that gave july numbers that probably looked pretty good and they have even without the inclusion into the iphone, these guys have major work to do in the second half of the year. r i think being neutral with this stock is questionable at best. a lot of people now have to look to the future and people will be reviewing the eco system just like they are today. >> it was more than just apple today. our traders will tell you the four things you may have missed while you were watching apple's event. plus, boulder brands rallying as investors hope it

could become the next takeout target. we have the ceo in a first on cnbc interview coming up next on "fast." big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much. just keeping the lights on. (laugh) nice. doing the big things that move an economy. see you tomorrow, mac. see you tomorrow, sam. just another day at norfolk southern.

welcome back to "fast money." we're watching shares of palo alto networks, a cybersecurity

company. reporting its earnings after the close today. the security software maker posted fourth-quarter earnings that matched wall street estimates but its sales came in just above street views. gave an upbeat first-quarter sales forecast as well. palo alto, you can see up by about 4.5% in the trade. just about 450,000 shares have traded so far this after-hours session. >> thanks so much, dominic chu. guy adami, you've been liking this stock for a while. >> i think you still have to like it. the valuation has become a concern at some point but not yet. i think a lot of people underestimating not only the stock but the space. i'm surprised semantic isn't higher than it is. but i think pand has a lot of upside here. everyone was watching apple today. there were quite a few solid stock moves, not apple-related in today's session. what was an your radar?

>> i think tesoro, utilization capacity is higher. the spread between wti and brent going lower because of the dynamics on supply and what opec is not going to do this week. tesoro has been on a rocket ship. the stop . >> you were looking at homebuilders? >> yeah. i thought it was interesting in light of what everybody's saying is going to happen to rates. some say rates are going to stay level. if that's the case, jpmorgan will likely be right with this. if you get 2.5%, 2.6% ten-year yield and the economy chugs along or even improves, the homebuilders are going to be set up for a big rip. i haven't pulled a trigger on a buy. but i thought it was interesting what jpmorgan said. >> financials an underperformer in today's session? >> a few things.

things started off negatively. and then the cfo of jpmorgan spoke and gave mixed messages. all in all, i didn't think it was bad but talked about maybe a little bit of sluggish loan growth. the only positive thing is once the markets started to sell off, they didn't really sell off any more. the markets caught up to the financials. so disappointing day. but hopefully a blip. >> guy? >> home depot, august 19th, stock made an all-time high. and then frank blake stepped down. then we talked about what's the next catalyst for the stock. what stock should be taken profits in? this credit card story is going to get worse, i think before it gets better. target and home depot are two entirely different companies. one is run much better than the other. but the target story didn't go away for a while. i don't think the home depot will.

i think there's room on the downside on h.d. >> get out. >> we said to get out around the earnings time, then frank blake stepped down. if you're not out, i still think there's time to get out. shares of boulder brands soaring after general mills announces buying annie's for $828 million late last night. cowl boulder brands be the next takeout target? we'll sit down with the company's ceo right after this. when change is in the air you see things in a whole new way.

it's in this spirit that ing u.s. is becoming a new kind of company. one that helps you think differently about what's ahead, and what's possible when you get things organized. ing u.s. is now voya. changing the way you think of retirement. no. not exactly. to attain success, one must project success.

that's why we use fedex one rate. right. their flat rate shipping. exactly. it makes us look top-notch but we know it's affordable. [ garage door opening ] [ sighs ] i need help with the groceries. [ sighs ] [ garage door closing ] where was i? oh, yes. [ male announcer ] ship a pak via fedex express saver® for as low as $7.50. food stocks soaring today following word that general mills plans to buy annie's, one of the companies flying opt news, boulder brands. joining us first on cnbc, the ceo, steve hughes, he's behind products such as smart balance.

good to see you again. >> thank you. >> the deal certainly shows the willingness of large food companies to buy growth. the market according to your stock prices is telling us you'd be in the crosshairs. would you be willing to talk? >> we feel great about our strategy. over the last three years, we've groan organic growth in the mid teens. we've had strong ebitda growth. we continue to move that towards 20% margin. so i think our feeling is you build a great shareholder value by building a great business model with great brands and see how things play out. >> i think a lot of people look to your company because you have that portfolio brand including the very fast-growing gluten-free portion of the portfolio. but the bigger problem for your company in terms of it potentially be attractive to other people out there is the smart balance portfolio that's 40% of your sales and it's been a steady decliner.

what are your plans for this part of the brand? >> again, we're growing mid-teens or better with smart balance in the mix. as the natural portfolio gets bigger, smart balance this year will be less than 30% of the mix. we have some plans in place. we went non-gmo this summer. overall, we're pretty bullish about the total portfolio. >> the total portfolio meaning smart balance plus earth balance? earth balance is 12% of sales and the sales growth on that was 35%. >> i can't hear -- >> steve, are you there? >> excuse me, i can't hear. >> we're going to try and straighten out that audio issue, apparently. but bdbd is the ticker symbol on that. >> all the names are in the crosshairs. remember when the monster beverage deal came out, one of the names we specifically

mentioned was haynes celestial. in terms of this company, i would be concerned, gross margins declined, down to about 35%. 42% same quarter last year. probably offset by everything we just talked about, the fact that these stocks are clearly in play. >> is hain too big to be acquired at this point? >> no. irwin simmons seems to be doing an excellent job. but i think their bigness is making them -- would be more enticing because it maybe could move the needle for somebody -- >> what if they did something similar to what monster beverage did? take their juice line and do a deal to get more distribution? i think in either case, hayne's stock does well. >> back to boulder, this is a company that really is interesting. it's a small company, $900 million market cap. the gross margins have been the issue of late.

having said that, it's kind of the chipotle of the fast-food section. the multiple is going higher because this is a major trend. >> we've straightened out that audio issue. steve, are you with us? >> yes, sorry about that. >> i was asking you about the smart balance portfolio overall because you kept mentioning mid double-digit growth in that portfolio. is that the smart balance brand plus the earth balance? the earth balance is 12% of sales and is a much higher growth portion of the business than just the smart balance spreads. >> i was referring to the total company. that's why we feel good about our total portfolio. smart balance is less than 30% of the mix. it generates tremendous cash flow and gives us tremendous credibility with retailers because it was the brand that came in and grove trans fats out of the spreads category. it's an integral part of the family and there are opportunities for it in the future. but between all the brands, two

of them are very hot. and ones that link very tightly with the millennials. >> i want to ask you about your own stock holdings of boulder brands. you filed an s.e.c. filing friday, august 29th, the friday before labor day. to initiative a trading plan starting in october to sell 550,000 shares. ceos do that all the time. you may still have a large holding. but according to the paperwork that i see, you own in total 1.7 million shares and you've got 1.5 million shares pledged against loans which would leave a balance of about 200,000 shares. you're planning to sell 550,000 shares. what kind of confidence do you have in the company if you're actually liquidating so much of your holdings? >> well, this represents with all vested options about 20% of my holdings. i started this company from scratch nine years ago. for the first five years, to go little or no income.

put money into the company. so i'm very bullish about the future of this company. first stock i've sold in -- i think it's the prudent thing to do relative to overall financial planning. but it's only 20% of my holdings. i think it's something that any other ceo in my position would be doing the same thing. >> so just to be clear on this, you're selling essentially your stock holdings but you still have stock exposure through yours aresus, so you don't physically have ownership of the stock? >> this 500,000 will address any outstanding loans that i had to incur when we were building the company and i was putting money into the company and not putting it into my pocket. >> steve, got to leave it there. thanks for joining us. appreciate it. the gluten-free portfolio is about 50% of sales. an underperformer versus bunny. >> right. absolutely.

i do think if you're looking for the pure play in this space, boulder brands is clearly it. it's just, i'm not sure the market has picked up. today you had that big pop. but prior to that, you didn't really see the market tell you that this is something that's in the crosshairs. we'll see. but i think it's a good, pure play. still ahead, intel hosting its big developers conference in san francisco. the latest on intel's three major announcements from today when we sit down with the company's head of pcs, that's later on.

apple announcing two new phones earlier today. turns out your best way to make money after an iphone even may not be investing in apple or tech at all. let's bring in bespoke's co-founder, paul hickey. good to see you. >> good to be here. >> that sounds crazy. tell us what happens with apple a week, month out -- >> in the short term, apple stock is typically weak. it averages a decline of about 0.5%. one week later, almost 2% a month later. but tech underperforms the s&p 500 to a lesser degree. and the s&p 500 isn't exactly strong. for all three, apple, the tech sector and the s&p 500, you've

only seen positive returns twice in the month after these unveils, product unveils. three months later, you start to see a recovery. one interesting thing to keep in mind is part of this is seasonal. five out of the seven prior iphone unveils were in september and june, historically pretty weak times in the market. the other two were in january and mid october, which is a strong period of the market. part of this is going to be a seasonal factor here. but apple was up today, finished the day unchanged. what everyone was expecting they came out with today. there were no real surprises. it shouldn't be much of a surprise to anyone how we saw the stock. >> with apple coming out with their iphone 6, do you really have enough data points to extrapolate like that? >> just looking at the historical returns but more importantly we do a lot of survey work for market intelligence, bespoke market intelligence. what we found is if you give

consumers three screen sizes, the samsung galaxy s4 is the most preferable size, which is what the 6 is. the 6l, the largest one is the second most preferable. and the iphone size screen is the least preferable. more than half of all iphone clients right now are going to upgrade when their contract comes up due. and more than half of them have the iphone 4s or lower. so even if you don't think this phone is a big technological leap, there's a lot of pent-up demand for the product. >> paul, thanks for coming by. >> appreciate it. >> a modified further of "would you rather." would you rather apple, xlk or the s&p 500, given t us the pul of how everything performs -- >> apple. i have the most upside on them. what's been weaker over the last couple of days, it's been apple. i would rather apple. >> beaks?

>> i'm long qq puts and short the s&p 500. that leaves me apple. and i really don't want to buy it. >> s&p. >> s&p as well. >> that's a fun variation of the game. throw a little clayton kershaw curveball in there. >> keep you on your toes. did apple delivery with today's iphone's launches? a reseller of smartphones asked users what they wanted in the new iphone while more battery life and a bigger screen were among the things people wanted. they wanted an unbreakable screen, infrared camera and connection to home devices didn't make it into the iphone 6 or the iphone 6 plus. will there be a massive upgrade cycle like some analysts are expecting? with us now is nick raymond. great to have you with us. >> thanks for having me back. so far, what are the indications in terms of the willingness or the desire of people to get rid of their old phones? >> we see a massive spike in

people trying to resell their old phones when the announcement is made every year. we see 40% more people selling their phones after the announcement last year. so we expect another big spike this year. year to date, 130% growth in the sell of iphones. we're going to see a pretty big spike, i think. >> i've got a 5. say i want to upgrade this thing and sell it. did i miss the peak window in which to sell it? >> you have not missed the peak. typically we see phones depreciate by about 20% in the six weeks following the launch. within one week, it's going to appreciate by 5%. two weeks, more like 10%. three to four weeks, 15%. and up to 20% depreciation in six to eight weeks. as long as you sell it now, you can still lock in that price. go to usell.com and see how much you can get. >> how does it translate into what we then see when apple releases its sales numbers? any sort of correlation?

>> huge correlation. this year is going to be a bigger kind of sale than last year. we do see it mirror directly, the sales of the iphones. we believe this year is going to be much bigger than the 5s last year. >> give us some context as to where this is over the last five years? we've had a few refresh cycles. is it getting to a place where people are really looking for the next best thing? by the time they do the next one or maybe even when the i-watch comes out, you're going to see more activity than we did today? >> it's growing very quickly. we've seen 100% growth in the last six months. as people are hoarding these goods, they have to get rid of them and capture the value. >> iphone 5, how much is this worth right now? >> probably about $200. it will be worth $40 less in six weeks. got to sell it now.

>> nik, thanks so much. let's goat to dominic chu. breaking news from carl icahn. >> carl icahn has boosted his stake in gannett. carl icahn now owns 38.8 million shares, according to a regulatory filing. again, carl icahn boosting his stake -- this is a company that has already had plans to split itself up to help create shareholder value. perhaps icahn wants to take that conversation further. but in a regulatory filing, carl icahn's firm has taken or boosted rather its take in gannett to 8.5%. >> thanks so much, dominic chu. interesting he's stepping in after these changes are under way. >> yeah, this is my conspiracy theory. >> i love these. >> obviously they announced the split. and that seems like it's going to happen. that's what carl wanted to happen. what we don't know is where the debt goes. and i wonder if he's doing

something in the debt which you don't need to put in your filing. and whatever he wants to do in the equity could make the move -- could be beneficial to what he did in the dip. >> interesting. >> it's interesting that when he wrote his letter and made this big claim, the company had made the announcement about -- i don't get that. it's worked to his advantage. >> time for "pops & drops." a pop for weibo. >> weibo is 25% held by alibaba. there's a lot of feeling, they have a lot of cash and a lot of things to put to work. weibo rallying on that concept. >> a drop for avon down 4%. >> yes, it was all on the cfo leaving. i think it was -- that may have been a sign that they don't have a lot of faith in the company. obviously it's had a rough road for a long time. continue to stay away.

>> pop for mobileye. >> upgraded by citigroup today. up 7%. if you're in it -- hard to buy it here. take at least a third off. >> pop for tenet health care. >> deutsche bank is high on this stock. this is a name that goes higher from here. apple not the only one with the huge announcement today. intel making waves at its developers conference. after the break, we talk to intel's head of pcs about how the company is planning to eliminate passwords forever. stay tuned.

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call today to request your free decision guide and find the aarp medicare supplement plan to go the distance with you. go long. it's monday. a brand new start. your chance to rise and shine. with centurylink as your trusted technology partner, you can do just that. with our visionary cloud infrastructure, global broadband network and custom communications solutions, your business is more reliable - secure - agile. and with responsive, dedicated support, we help you shine every day of the week. centurylink your link to what's next. this guy could take down your entire company.h? stay with me. on thursday a hamster video goes online. on friday it goes viral - a network choking phenomenon. why do you care? he's on the same cloud as your business. the more hits he gets, the slower your business may get.

do you want to share your cloud with a hamster? today there's a new way to work. and it's made with ibm. apple wasn't the only tech giant making waves today. intel kicking off its developers conference this morning and revealing plans to shake up the way you log in to, charge and everyone interact with your computer. joining us now is kirk skougen. great to have you with us. >> thanks for having me. >> i have two pet pooeeeves whet comes to laptops, pcs. that is charging the thing and remembering all the passwords. you're trying to tackle both of those problems, correct? >> that's right.

the average person in the united states has eight passwords and 26 accounts. if it isn't bad enough, your password is probably that abc123 or 123456. we want to make your face the way you log in to your devices. on top of that, we carry around all these cables. we want to eliminate cables from computing. >> what does that mean for intel in terms of what you need to produce in order to have that biometric recognition when you log in? >> we bought mcafee is few years ago and that's what we did. you just have to look into your computer and access everything you need to access. >> in terms of charging, forget about wired charging, no plugging in to anything anymore?

you're taking a look at furniture and turning that into charging stations? >> yeah, back in 2003, we invented centrino. that got us eliminating the lan cable. now we have this bundle of cables with charging and docking and displaying to our tvs and projectors at work and data sharing between devices. what we're going to basically do is eliminate all those cables. maybe the most important one for a lot of us is charging. we're basically working with the world's manufacturers of furniture so that when you walk into your airport lounge, to your starbucks cafe, we'll have whether it's a wearable device, a phone, tablet or pc all charging directly through the table. >> i want to talk about what is actually happening in the business. when you reported the latest quarter, intel talked about the upgrade in the pc cycle.

mostly -- a lot of the companies out there were talking about the end of support for windows xp. in terms of the numbers, can you walk us through? if you think about an install pc base that's four years old, 600 million units out there. what are the assumptions that intel is making about how -- what percentage of that 600 million units will need to be upgraded and how much of that will actually be upgraded to a pc or a laptop versus being completely displaced by, say, a tablet? >> yeah, it's an exciting time. i think there's more innovation in the pc space over the last year than probably the last ten years. we launched the process at one of the largest consumer shows in berlin last week. this is our first pc brand in over five years. it's really dedicated at this new area which is the best of a laptop and a tablet in one device. you don't need to carry around two devices anymore. to put it in perspective, why we're so excited about this, there's about 600 million pcs out there that are four years or older. if you upgrade to this new chip

and the systems are going to be out for holiday, you'll get double the performance, double the battery life in something that's probably about half as thin and half the weight. so this is the kind of innovation that's generated a boost in the pc industry and of course incorporate the xp refresh that's been helping us as well. >> you think the chip will actually be a reason to upgrade, a reason the pc upgrade cycle will be sustained? >> yeah, absolutely. this is our first 14 nanometer chip. at the end of the day, intel is about doubling the performance every 18 to 24 months. we're proud to be shipping millions of units now. today on stage, i introduced our next concept for holiday '15 called skylake. everything about our money capacity is involved in that. >> kirk, appreciate your time. >> thank you. >> cool stuff down the pike in

terms of intel right now. >> i think you take profits. we're getting towards levels that we topped out at five or six years ago. it's had trouble at this level before. i think it's going to have trouble now. to me it doesn't have the growth to sustain the move we've seen over the last few months. >> and if paul hickey is right and history repeats itself, these big tech names are going to be fairly weak, look how it traded today. i don't think you get killed in intel. but time to take some profits. >> i think there's more growth than people think. they've made this major statement, we're going to be there. also the fact that they have more scale and more flexibility than probably any other semi producer. they can move into these areas faster. a look at why some traders think yahoo!'s run just might be over. back in two. it's the barbarian queen. wait, wait, wait, wait, wait, wait...whoa, does she have special powers when she has the shroud? no. guys? it's the woven one the woven one. oh, oh that gives her invincibility. guys?

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[b♪ll rings] time and sales data. split-second stats. ♪ its so close to the options floor, you'll bust your brain-box. all on thinkorswim, from td ameritrade. if you haven't already, mark down september 19th. it is the day the iphone 6 will hit the stores. but it's also the day of the alibaba ipo. yahoo! which owns a big stake in the chinese internet giant, hit

a 52-week high today before losing 2%. some traders see even more pain to come. >> this is an interesting one. yahoo!'s always a fairly busy stock in terms of the options trading. takes a lot to move the needle. it traded two times its average daily volume. some of that activity, a lot of calls were being sold, specifically the september 43 calls. bear in mind those calls are going to be expiring right about the same time as the alibaba ipo. sellers of those calls are basically saying that about is where they think it's going to cap out and they'd be willing to sell the stock right there in exchange for taking in about a dollar. those are folks that think perhaps the run may be coming to an end. >> karen, you pointed this out. alibaba and the ipo -- it's like techmageddon. >> it is. it's a huge day and it is scary. >> that the two worlds are colliding. >> that's an excellent point.

hadn't thought about that. >> i like that. techmageddon. >> i'm going to use it three more times before the end of the show. >> quickly on yahoo!? >> if you look at the sum of the parts, a lot of people are around $43, $44. half of the major analysts that cover this stock say if you add it all up -- i think we're going to shoot through there. look at the implied valuation of alibaba. that's where yahoo! goes. >> our thanks to my panel. come right back. [ bell rings ]

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around the horn, tim. >> i'm a seller short on tesoro. >> i would buy freeport-mcmoran. >> i'm not going to mention techmag techmag techmagedon. stay short ebay. >> that was a great phraseology you came up with. guaranteed tomorrow there's techmageddon. >> final trade? >> we have a little time.

the defense stocks have been doing extraordinarily well. i think g.d. has some run from here. >> i'm melissa lee. thanks so much for watching. see you back here tomorrow at 5:00 for more "fast money." meantime, don't go anywhere. "mad money" with jim cramer starts right now. . my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money," welcome to crameria. i'm just trying to save you some money. my job is to teach and educate. call me at 1-800-743-cnbc or tweet me at jim cramer.