good afternoon, everybody. new evidence today of a possible slowdown. we will have details on that economic turn in just 30 seconds. the people seem happy about apple's new product lines. but does wall street like it? the stock right now basically becalmed. but it is up about 2%. 2.5%. it has been wobbling back and forth. shares of disney up 41% in a year. and today look at that. 41%, almost 42%. we'll be talking to the man some say will one day hold the keys to the magic kingdom.

sue is here in englewood cliffs today. >> i am, todd. good to see you. we're going to start with possible signs of a downturn. bob pisani has one piece of evidence. jackie de angeles the other. ice brent down 10%. >> good afternoon, sue. certainly not pretty when it comes to crude oil. couple of factors here pushing these prices down. the first would be that global supply right now is surging. in opec's monthly report issued this morning, total output actually went up even though saudi arabia cut its production by 400,000 barrels a day. you have the libyan supply coming online to balance things out. in that same report, opec said it's cutting by 50,000 barrels per day. when you look at the energy

sector and the etf in energy, you can see there are declines there but they are less steep than the prices we've seen -- the declines we've seen in crude prices. mentime in terms of the energy stocks, let's look at three months. let's look at exxonmobil, chevron, and bp. not as bad as the actual prices. and the refiners are holding up a little bit. you're seeing some of those in positive territory including phillips 66 and valero. that is because refiners are paying less to refine their products so their margins go down. >> thank you very much. we'll get to bob in a minute. but first to dominic for a market flash. >> oil prices move to the downside like jackie just said here. take a look at american, united continental, delta, southwest. volatile but they are still with the price of oil.

always an industry to keep track of when we talk about falling energy prices. >> thanks so much. stocks eking out modest gains. the dow up 20 points. the nasdaq up 22. it's the biggest percentage gainer of the three major indices. bob pisani is going to give us the trading action from the nyse floor. >> two issues. number one, we're getting problems with interest rates today. number two, we're getting problems with some of the mid-level names sort of stalling out on me. my friend jeff saw it over there. strategist noted that of the 1,025 stocks in his analyst universe, the average stock is 23% off the 52-week high. that means a lot of the mid-cap names and smaller cap names aren't doing that much anymore. they are just languishing. that is sign of internal market weakness. the 10-year yield is moving up

again. we are at six-week highs in a 10-year. and we get pressure on certain sectors. we noted the eem, that's the big etf for the emerging markets that had a great run in the last few months. look at it in the last couple days as interest rates have moved up even just a little, we've had a significant decline in the last two days. don mentioned the airlines stocks, he's right about that. just off of its highs for awhile now. jackie was mentioning the decline in crude and in brent. a lot of these stocks do not work well when brent crude goes towards $90. you go to $90 in brent, companies like whiting petroleum and shale companies don't work because it's expensive to get that oil out of the ground. you start dropping a few more dollars from where we are now, these companies have problems. that's why whiting petroleum is very closely watched.

let me just mention, though, the other transports generally not having a great day. the railroads have been doing well recently. union pacific and csx, but some of the transport and logistics companied like jb hunt and matson, those stocks have been notably weaker as there's been concerns about the global economy overall. bifurcated market. if you're staying in the u.s., generally you're doing better if you're a big company that ships outside the united states, notably weaker. back to you. >> thanks so much, bob. before we go to michael, 10-year notes were auctioned off today. and so far we haven't seen much reaction. it's holding at 2.534%. we did see a spike in yields this morning. there's a lot of volatility today. let's get to mike and jerry. you both own apple, we'll get to

that. we just did a segment on evidence of a slight downturn in the markets. michael, would you agree with that? >> i think we are seeing a downturn in the markets. makes sense. you know, ken paulcari says it feels like an exhaustion pause like the bull ran out of steam. that drop in mortgage is i think worth paying attention today. >> diana olick is going to give us more on that in a second. do you think that indicates the consumer is weakening? >> the consumers have more head wind. they're not willing to pay the price for higher mortgages. and they've got higher costs that they're facing. so the consumer doesn't have a lot more cash. it's tight for the consumer. >> jerry, i know there are some areas of the market you really like. tell me why and are you at all worried that the market is starting to roll over a bit here? >> as your earlier comments suggest, for some of the broader

based names, we've been in the middle of a rollover now for six months. particularly small and mid-cap. my suggestion is the market at the high end at the over-valued end is due for a rollover. but i think what you're seeing the ends of kwb quite frankly, is the corrective phase in the more economically sensitive names, small mid-cap names. to me that would serve as a ball last against some of these defensives that didn't really need to correct anyway. >> you like tech financials, energy, and industrials. but the energy market's been under some pressure. the energy stocks, anyway. >> yeah. and again, we noted that how there's been a pullback into the 90s for oil prices. the stocks haven't really had that violent of an adjustment. and that pretty much underscores the fact that the u.s. shale plays are such -- have such great cost advantage. $90, $80 even are very profitable prices for those

companies to explore for and develop reserves. you don't have the sensitivity you used to have to an initial price movement in oil on the downside. >> all right. michael, you get the final word. what do you like in the market here? >> well, i continue to like the consumer staples. health care, some of the industrials. they're a little bit cheaper. i do want to say that i don't own apple, sue, but i thought yesterday was a nothing burger of a launch. the stock is not all that expensive but they've got big head winds to try to make money faster. cool products, but i keep it more defensive. i like whole foods. i think that health food craze continues. and united natural foods. >> very quickly, jerry, do you still like apple after yesterday? >> oh, yeah. i think we're at the beginning of a seat change in terms of what will grow their revenues and earnings. and i don't think being short this stock at this valuation level is a smart thing given some of the upside there. >> even though it did get a downgrade today. going to be interesting.

appreciate it very much. now to housing and those numbers that michael farr just mentioned. the number of people applying for mortgages, 14-year loan now. why? what's causing it? diana olick has more. >> mortgage rates moved up very slightly. i don't think you can point that on the finger for all of this. just for some. take a look, the average contract rate moved up to 4.27% from 4.25%. not huge, but the trend is going up, not down anymore. now, that hits refis the hardest. when rates were down in the 3% range, not in the 4% range. now, refis fell 11% week to week and are now down 17% from a year ago. a year ago is when rates were even higher so people had stopped refinancing already.

applications to buy a home are o now down 12% from a year ago. that's plain weak housing demand. when you look further inside these numbers, you see a red flag. that is a real number in the government loans. that is fha and va loans. those are the loan down payment homes who the first-time buyers usually go for. we are seeing a big drop of that as well. >> all right. thank you very much. everyone knows that real estate in new york city is expensive. but look at this. takes it to a whole new level. a luxury condo development downtown in soho tell zeselling ten underground parking spaces for a million dollars each. just the parking spaces. that is five times the median home price in this country. the spaces are available in sizes up to 200 square feet and they are being listed thus for

5,000 to more than $6600 a square foot. on that basis, that's more than the apartments go for upstairs. the condos are going for about $3100 a square foot or about $8 million for a three-bedroom place. a million more to pork it. >> you don't have to circle around soho. disney shares up more than 200% since bob iger has been ceo. our david faber has an exclusive with the one of the leading contenders to take over at disney. as we check out, check out the sugar market right now. down 2.5%. the global production will outpace demand for the fourth year in a row. we are back in two minutes' time. cme group can help you navigate risks and capture opportunities.

we enable you to reach global markets and drive forward with broader possibilities. cme grhow the world advances.

welcome back to "power lunch." we are watching shares of verifone. the company makes systems that allow things like apple pay to work. smk called nearfield communications. that stock currently at its highest price since june. again, you can see there up towards session highs on the day. back to you. >> thank you very much. twitter shares jumping in today's trading session. the social media giant upgraded from buy to neutral. the stock is up 4.5%. netflix with a buy rating saying it has altered consumer viewing

patterns globally in a way that will continue for years to come. remember when the street left this one for dead? it's up on the trading session by .75%. and dollar general taking it directly to shareholders. shareholders were preferring a lower offer by dollar tree. all stocks are in play today. >> if you like nascar, you know our next guest. it's jimmie johnson. the lowe's chevrolet, number 48. six-time champion in the sprint cup series. delighted to have you here. it kicks off in chicago. it is a slightly reformatted chase to the cup. tell me how it changed. >> we had our regular season which was 26 races. we have ten remaining. if you want won a race in the f you automatically advance in the chase. two extra made it in based on points. so we start with 16, go three

races. four eliminated. the next bracket we get four more eliminated. and we end in florida where four drivers will have an opportunity to win the championship. it's a little different because usually it's a gross total of points to determine the champion. now we keep eliminating down. and the four drivers who qualify at holmstead start within a zero point balance. >> seems like it would be an awful lot more pressure. >> pressure is always there. >> do you not think of it that way? >> you feel it and experience it, but we all have pressure. it doesn't matter. it shows up in one way, shape, or form. i think for the four down there, in some ways you can say there's less pressure because you have nothing to protect. it's a winner take all mentality. i've been down there a lot of years winning my championships protecting something. i always felt there's more pressure trying to protect the points lead i had than the one opportunity i went down there in second and was a i believe to come out on to. . >> you have had a long-time

relationship with lowe's the home improvement company. a lot of those endorsements are not as enduring as yours has been. what's it like to have that stable money behind you? they get a lot out of it because they see your car. it's a two-hour commercial for lowe's when you're leading, one you're up there. and you don't have a lot of other tags on your stuff. >> no, lowe's has been our primary sponsor for 13 seasons now. i think what's made it work so well is we are a true part of their marketing program in the way that they advertise to the consumer. then on top of that, they've integrated us internally. so we're very familiar with the associates that work in stores and executives in the corporate offices. so we're team lowe's racing. and it's nice to have that bond and not only do we feel it, but many notice it in the garage area and outside that we have this great partnership between hendrick motor sports, jimmie johnson, and lowe's. >> it also speaks to how the

sport has changed and become so much more sophisticated in a lot of ways with the technology that you have in the cars. it's a very demanding sport physically. but i remember when nascar was a much smaller sport, for lack of a better word. and now it has this huge platform. it's really changed so dramatically. >> it really has. our facility is, you know, 600,000 or 700,000 square feet to produce cars for the team. it takes a lot of money and a lot of people, a lot of man hours. as you mentioned the technology. we have machines that simulate on-track racing activity. we load data files into the machine and set the race car on it and it spits out results if the car's going to handle better or not. wind tunnels, just a variety of things. >> a lot of people don't understand how sophisticated the sport is. >> it's fun to bring people into the shop. they have no idea what goes on there. >> i've been to a couple of races most recently at pocono

where i was astounded to how close you are to the driver in front of you or behind you. what happens when jimmie johnson goes driving in new york city? >> new york, i usually get car sick as odd as that may sound. riding is worse for me. driving i would be fine. but i have a ton of appreciation for the skills had by the people driving in manhattan. it's pretty wild. >> wild is the right word for it. and be careful out there. >> thank you. >> what do you think of driverless cars? >> that puts me out of work, i don't like that. >> you don't. >> i do not. >> there's so much technology, our phil lebeau has been reporting on it. you don't like that. >> not at all. >> you're irreplaceable, don't worry about it. >> i hope that's the case. >> thanks, jimmie. good luck. >> appreciate it. and we'll talk to the developer of minecraft. why is minecraft's founder talking trash to microsoft? plus looks like ski season at one of the top resorts has been

saved. jane wells has the latest for us. >> it is down to the wire. the money involved, there is a temporary multi-million-dollar financial band-aid. how much for how long? when we come back. next -- an eye-opening power pitch. will they see this clearly. >> is this special design patented? >> i think they face an uphill battle. >> or could the competition blind side this start-up? are you in or are you out on this week's start-up? go to cnbc.com/vote right now and get ready to start voting.

my motheit's delicious. toffee in the world. so now we've turned her toffee into a business. my goal was to take an idea and make it happen. i'm janet long and i formed my toffee company through legalzoom. i never really thought i would make money doing what i love. we created legalzoom to help people start their business and launch their dreams. go to legalzoom.com today and make your business dream a reality. at legalzoom.com we put the law on your side. in a we believe outshining the competition tomorrow requires challenging your business inside and out today. at cognizant, we help forward-looking companies run better

and run different - to give your customers every reason to keep looking for you. so if you're ready to see opportunities and see them through, we say: let's get to work. because the future belongs to those who challenge the present. it's monday. a brand new start. your chance to rise and shine. with centurylink as your trusted technology partner, you can do just that. with our visionary cloud infrastructure,

global broadband network and custom communications solutions, your business is more reliable - secure - agile. and with responsive, dedicated support, we help you shine every day of the week. centurylink your link to what's next. welcome back to "power lunch." check out the dow industrials sessions highs. leading the way higher in the blue chip index. big names like visa and goldman sac sachs. big price stocks having a positive impact so far on the dow. over to you. >> thank you very much. time for the power pitch where we give 60 seconds to entrepreneurs to make their pitch and then a panel of experts and you will decide if they have what it takes to become the next big thing.

>> my name is conrad and i'm the founder of frameri. the inspiration came from an incident i had when i was younger. when i was 11 years old, my best friend accidentally shot me in the eye with a bb gun and doctors said i would go blind. luckily they were wrong but i've been forced to wear the same pair of expensive glasses day after day. it never made sense to me why glasses were designed the way they were. so we decided to redesign them. with frameri, you can buy the prescription lenses you need and snap them into the frames you want. greatly reducing the price of owning multiple pair of glasses and giving you the flexibility to change your eye wear as easily as you change the rest of your outfits. we already offer over 500 combinations and pricing is affordable. $100 frames and $100 lenses. >> welcome to power pitch. i'm maggie drew.

you just saw conrad's pitch, but let me introduce the panel as well. kelly hoey at currio. she also mentors start-ups of various accelerators and entrepreneurs. in san francisco we have david bell, author of "location is still everything." he's also a professor of marketing and e-commerce at wharton school. and also joining us from the west coast is david wu from maveron. it was founded by howard shultz and focuses on consumer companies. hello, everybody. great to have you with us. conrad, you are in the hot seat. first question goes to you. >> what's your customer acquisition strategy? >> we do more of our paid ads over the next several weeks when we'll be testing really defining where that market is and where

those people are? >> what's the brand narrative you're trying to develop and how do you engage with customers and the history of the name frameri? >> we're a frames company that refined the eye wear. it's about going out and exploring and seeing the world. that's what our glasses are made for. as far as the name, it comes from a combination of two words. freedom to explore, freedom to change, and also an american brand. >> i've been told with great fashion brands you should be able to close your eyes and picture exactly what that doll is wearing all the way down to the signature color. do you think the fact that your brand is based on different looks for different days makes it harder to do this? >> what we are trying to do is a movement of people understanding there's a better way to make products. instead of some of the new methods of creating better products, i think people are buying into movements in those ways of thinking.

that's really the customer that i think we're looking for initially. >> can you build this company in cincinnati? >> a majority of the optical labs and a lot of the technology for optics really comes out of the ohio area, so it's really a great spot for us. the number three design school in the country is actually in cincinnati. they teach eye wear design. we have access to awesome talent there and have great support from the state and the local community. >> how much of a benefit is a snap-on, snap-off lens in the frame and is there any problem doing it incorrectly? >> i was doing it a day on the beach. i went online to find somebody that was doing what we now do and there was really a gap in the market place. with our system, you can actually change and put your sun lenses or your prescription sun lenses into your frames. there's a lot of added value there. >> is this special design patented? what's to stop another frame maker from doing the same you're

doing? >> it's patent pending now. we're focusing on the technology and space. we think there's a lot of value in the space. >> tell me more about your end customer. where else do they shop? what other brands do you admire? >> we launched three weeks ago. at this point it's difficult to say who they are. we thought it'd be a younger group. it's slightly older. we do progressive lenses and frames which tend to be very expensive. by doing this, they can own multiple frames for the first time. >> we've had a lot of information from conrad. are we in or out on frameri? this includes you the viewer. vote on your phone or computer to vote whether you are in or out. what did you think, kelly? >> sight correction is not diminishing. you have fashion which is always important. you have a company that is doing light manufacturing in the united states which is appealing. but it still feels gimmicky to

me. so i'm out. >> you really know this market inside and out. unfortunately, i'm not a guy that wears glasses. maybe i was a bad student. my eyes are pretty good. the biggest thing for me is the paying point of the switching in and out is not something that resonates with me. i think two things i love but for that reason i'm probably out as well. >> as much as i like the innovation around the glasses themselves, i think they face an uphill battle trying to create a brand based on a modular design so i'm out. >> okay. we have three outs. conrad, how do you feel? >> it's not for everyone. we're going to keep doing what we can and keep making our customers happy. >> thank you to conrad and our panelists. we had kelly, david, and david. thank you for your ins or outs. and that is today's power pitch. >> all right. the experts say out. the viewers say in. look at those numbers. there was 84% to 16% say in.

i love the idea. i like wearing my spectacles. i like having multiple types. sue? >> but then that's because you're such a fashionable guy. >> oh, yes. >> absolutely. all right. take a look at this, guys. before we look at microsoft. microsoft is up about a tenth of a percent. the software giant may be buying minecraft. the developer for about $2.5 billion. may be somewhat of an odd thing. this is my kid's favorite game. that's steve, one of the guys in minecraft. josh >> he's described as gaming's biggest rock star. and now he could be a very wealthy man. marcus persson.

the tech site which is an investor says microsoft is in discussions to buy minecraft which has sold more than 50 million copies who last year made $126 million in profit. they have persson isn't shy about speaking out. here's a tweet he talks about microsoft ruining the pc. all it took was the right price. as persson once tweeted, give me $2 billion and i'll endorse your craft. if this deal was happen, analysts who cover the situation. would drive users towards microsoft's mobile devices. $2 billion is a lot of money, no doubt. but microsoft does have $86 billion of cash on its balance sheet. >> thanks, josh.

let's look at where the metals markets are closings at this hour. yesterday we had a lot of volatility. today not so much. we do have a 1% loss once again in palladium. we had the ten-year go off the board with average demand. let's look where interest rates are sitting right now. we have the ten-year note yielding up since the look at the credit markets today. >> i warn you, folks, i may sneeze here any second. but it looks like the park city ski season is going to go on, going to last, go through another year. big bond battle out there. jane wels live in los angeles with the latest. >> hey, tyler. this is not something to sneeze at. i just went on their website. they are selling ski passes. ski season is scheduled to open september 22nd and everybody is happy after we broke the news that a battle between the owners at the bottom of the mountain to the top have come to a detaunt.

pcmr have agreed to put up a court-ordered bond to avoid immediate eviction from access to the top. for years at least access to the top for pretty low rent. but the lease expired. it was a huge oversight. so the owners at the top found b a more lucrative tenant in veal resorts. it is now appealing. in the meantime it has agreed to put up this $17.5 million bond. bond has not been posted yet. they have until 5:00 p.m. tomorrow. if they extend past april, they have to put down another bond. that bond is posted and looks like it will be, the ski season at park city mountain resort is on. that is good news for that town's economy. >> thank you very much. let's take a look at shares

of disney since robert iger has been in charge there. up almost 220% since 2005. sitting at o for near all-time highs. profits rising. what happens when mr. iger steps aside? our david faber has an exclusive with one of the leading contenders to take over the top spot at disney. he will have that big interview next. i take prilosec otc each morning for my frequent heartburn. because it gives me zero heartburn... annc: prilosec otc the number one doctor recommend frequent heartburn medicine for nine straight years. one pill each morning 24 hours zero heartburn. but what if you could see more of what you wanted to know?

with fidelity's new active trader pro investing platform, the information that's important to you is all in one place, so finding more insight is easier. it's your idea powered by active trader pro. another way fidelity gives you a more powerful investing experience. call our specialists today to get up and running.

welcome back to "power lunch." check out shares of apple because they're back above a hundred bucks a share. up by about 2.5%. that's a day after unveiling its latest iphone, mobile payment system, and a smart watch. the stock is rebounding nicely. up $2.40, 2.5% to the upside. which means it got back everything it lost yesterday and more. >> it did. thanks, dom. caterpillar down. also cutting from 125. noodles and company upgraded to buy. up almost 5% today.

ebay downgraded today based on competitive pressures for the paypal unit from apple's new apple pay service. >> sue, thank you. goldman sachs' conference is under way. and our david faber is on site with an exclusive executive interview. hi, david. >> hi, tyler. that's right. i am joined by dave who just presented here. chief financial officer of disney. >> nice to be here. >> love to start off on a bit of news that we've been following. just a little bit here on cnbc. namely apple yesterday. their unveiling of many products including a new payment infrastructure, if you will. we feel that guests who can with one touch on their apple 6, apple 6 plus or new apple watch can make a transaction is really a huge advantage to our cast

members in kinds of transactions that people do at our parks. it's going to speed those along. make them easy for us and them. in our theme parks as well as in our disney stores, our guests are going to enjoy that convenience. >> your chairman and ceo is a board member of apple. >> it's true. >> expect he was therefore in the loop, so to speak at least, and perhaps early adopter. is it your belief this technology will be adopted by other big retailers? >> i don't have any big insight to that. we have a broad er relationship with the members of the board. it started way back when with our introduction of our television product to itunes and it's deep and rich in the app store in content. and this is just one more step for us. i don't know what other people will do. >> not to mention pixar, of course, which was originally mr.

jobs and others who got involved with. you didn't mention pixar at all in there. in terms of disney itself, a lot of attendees focus on the advertisement. you mentioned espn was strong. but we're still seeing digital clearly taking, it would seem, share from other forms of advertising. are you seeing that at disney? >> digital advertising no doubt digital advertising is growing much more rapidly than traditional television advertising. not surprisie ining given all o new ways digital media can reach consumers. by and large we see more of that growth coming from other forms of media other than television. it's interesting because at disney were both sellers of advertising in all our networks. but we're also buyers of advertising.

particularly at our studio and our theme park business. and we like every marketing oriented company and team push our people to use new media to get out in front of consumers. but we find their response is yes, i want to be in those new medias because that's where eyeballs are, that's where my customer is. but at the same time television continues to deliver incredible value for me. i'm going to take those dollars out of other forms of media. i can't say there is absolutely none of the growth in digital coming out of television, but we don't believe the lions share of that. >> that's a convenient answer for a guy who buys and sells advertising. what is it about television and other forms being i suppose print or maybe even outdoor today at this conference saying its revenues not as strong as expected. >> well, television is still a very rich medium. it's very engaging. if you put forward good creative

work, you can still deliver an emotional message. you can show what your product is about. particularly if you're in our businesses, the motion picture business, if you're in the theme park business. we want to talk about the great experience you're going to have at those businesses. and television is an incredible way of doing that. if you want to launch a product, television has incredibly broad and deep reach. and so you see many, many product introductions who are not going to risk their billions of investment in new product off the incredible popular medium of television in every home in america and almost in every home around the world. >> you talk about creation of media, so to speak. you did a deal not that long ago for a company some of us of a certain age may not be familiar with. makers studios. a lot of which seems to be people watching other people play video games. i would not anticipate that

would be popular. it is extraordinarily so. 9 billion views on youtube. >> yes. of all kinds of short form video. not only people playing games, but people creating telling stories in short form. the short thing going on in that media space is on one end of the spectrum people are bingeing and spending the weekend indoors watching two seasons of television shows they missed. on the other end of the spectrum, people are consuming 2:30 pieces of media. we have the brands, have the creative power, and have the consumer interest to participate across the spectrum. so maker is our way of accelerating that. >> where does that lead? i understand how youtube is benefitting from that taking a lot of the ad dollars that those who are making these videos are receiving, but how does disney learn from it and perhaps create a larger business?

>> well, remember the unique aspect of disney is the across-business, across-platform ecosystem that our properties exist in. whether it's marvel properties, disney properties, pixar property. people, kids of all ages want to consume those in any form of media they can be in. on the strategic side, we want to be where these millennial eyeballs are moving. and they're moving to the internet. they're moving to short form. they're moving to youtube. we want to have an incredibly strong presence there. but on top of that, youtube doesn't take all of the advertising dollars. obviously as a content creator, our absolute first commandment is we are going to be paid for what we create. that's just as true in this format than any other we've had. we share in a big portion of that revenue with youtube and of course the creative community shares in that as well with us. >> you reaffirm $6 billion to $8

billion in buybacks this year. analysts have you as much as $13 million. why not buy back more stock? >> $6 billion no $8 billion is at the high end of a range we've been looking at for a long time. we have a long-term strategy in employment. first of all, we want to reinvest into our businesses. that's why you as an investor give us your money. we want to invest it in high-return projects. we're very good at that. and about 2/3 of the cash we generate every year we reinvest in our businesses. we spend another 20% of doing acquisitio acquisitions. marvel, pixar examples of that. and the rest we return to our shareholders. we don't horde in the form of dividends and buybacks. >> 13, 14 months away from the first "star wars" movie.

will you see a significant return from the lucas films deal you did. >> both designed with the creative power of disney we feel bullish that the "star wars" movie december 18th, 2015 will absolutely blow the doors off. >> appreciate it. tyler, back to you. >> thank you. mortgage applications 14-year loan last week. why did it happen? go to finance.yahoo.com to vote. there you see your options. "power lunch" will return after this.

i'm randy and i quit smoking with chantix. as a police officer, i've helped many people in the last 23 years. but i needed help in quitting smoking. along with support, chantix (varenicline) is proven to help people quit smoking. chantix reduced the urge for me to smoke. it actually caught me by surprise. some people had changes in behavior, thinking or mood, hostility, agitation, depressed mood and suicidal thoughts or actions while taking or after stopping chantix. if you notice any of these, stop chantix and call your doctor right away. tell your doctor about any history of mental health problems, which could get worse while taking chantix. don't take chantix if you've had a serious allergic or skin reaction to it. if you develop these, stop chantix and see your doctor right away as some could be life threatening. tell your doctor if you have a history of heart or blood vessel problems, or if you develop new or worse symptoms. get medical help right away if you have symptoms of a heart attack or stroke. use caution when driving or operating machinery.

common side effects include nausea, trouble sleeping and unusual dreams. i did not know what it was like to be a non-smoker. but i do now. ask your doctor if chantix is right for you. [ bell ringing, applause ] five tech stocks with more than a 10%... change in after-market trading. ♪ all the tech stocks with a market cap... of at least 50 billion... are up on the day. 12 low-volume stocks... breaking into 52-week highs. six upcoming earnings plays... that recently gapped up. [ male announcer ] now the world is your trading floor. get real-time market scanning wherever you are with the mobile trader app. from td ameritrade. welcome back to "power lunch." check out manchester united down about 2.7%. the british soccer club posting a fourth quarter loss on higher player cost. it's forecasting a lower amount

for the entire season. back over to you. >> let's get to trading action at the big board with bob pisani. we got a bump to the upside, bob. >> tough day for energy. i want to emphasize that. look what's been going on. we've got the crude oil inventory numbers. big build in oil inventory. brent's at a 17-month low now. lower demand, plentiful supply. that's a problem for shale plays. we love that. what's going on there look at what's been happening here. these plays don't work when crude oil goes below $90. been down for several days now. the important thing is you need higher oil prices for these. same things with a company like diamond back. big day for refiners too. down two days in a row. there's a lot of talk about banning the export or allowing export of oil from the united states. that's going to hurt these refiners overall.

sue, back to you. >> bob, thank you very much. in the yahoo finance question of the day, we ask mortgage applications fell to a 14-year low last week. why was that? 7% say it's the interest rate. 26% say the housing run is stalling. but 67% say people don't have the money for those down payments. and of course that's a key issue on bank lending. all right. >> all right, thank you, sue. vanity fair out with its new establishment list. the usual suspects at the top, some of them are there. but there are some changes. and who are this year's big disrupters? we'll tell you about it. plus a silicon valley smackdown between apple, google, and tesla. which would you invest in first? join in on the conversation now on cnbc.com/vote. ome experts work with equity experts

who work with regional experts who work with portfolio management experts that's when expertise happens. mfs. because there is no expertise without collaboration.

everyone is looking for ways while to cut expenses.s unique, and that's where pg&e's online business energy checkup tool can really help. you can use it to track your actual energy use. find rebates that make equipment upgrades more affordable. even develop a customized energy plan for your company. think of it as a way to take more control over your operating costs. and yet another energy saving opportunity from pg&e. find new ways to save energy and money

with pg&e's business energy check-up. that corporate trial by fire when every slacker gets his due. and yet, there's someone around the office who hasn't had a performance review in a while. someone whose poor performance is slowing down the entire organization. i'm looking at you phone company dsl. go to comcastbusiness.com/ checkyourspeed. if we can't offer faster speeds or save you money we'll give you $150. comcast business built for business. welcome back to "power." the catalog retailer reported better than expected earnings. lands' end currently trading you can see there up on the day. >> thank you very much. familiar names at the top of

vanity fair's new establishment list. rupert, bob iger, brian roberts and steve burke. the 20th annual ranking of movers and shakers wide ranging. you've got venture capitalists like reed hoffman. to this guy, the cover boy, robert downey jr. one of my favorite actors. he is now the highest paid actor in the world. but perhaps more notable is a new breed of visionaries, disrupters, if you will, who are reshaping the way we distract, work, and play on a daily basis. first on "power lunch" to tell you about vanity fair's new big issue is betsy lack. come on in. nice to have you with us. >> nice to be here. >> now, the list is 75 individuals. let's start with the new establishment which is sort of the established feature here. rupert murdoch number one on that list. what did he do in the past year

to come back up to the top? >> well, we see rupert murdoch as one of the great comeback stories. when you think about what happened two years ago with the hacking scandal, at lot of people thought he was going to lose control of his company. he's back and stronger than ever. his two sons are going to be his successors. i think over the past two years you've seen this great comeback. also 20 years ago when the list was founded by the editor, he was number one. so 20 years later, that's longevity. >> let's move now to our new disrupters list. and also ask viewers to vote. log onto cnbc.com/vote. and let us know which you would invest in first. google, apple, or tesla. the number one overall disrupter is? >> elon musk. elon musk is a man of great ambition.

and also he combines that with a purpose-driven do gooderism. and so we feel that with tesla and spacex that he is really changing the way people look at the world. and i think also he is kind of the patrons saint of silicon valley. an inspiration to a lot of the young founders. he's trying to change the world. >> a fascinating guy. he unseated the guy that i think of as the ultimate retailer. >> i think investors are getting a little nervous about the tight margins. and i also think he has a little bit of a black eye this year the way he's been dealing with the book publishing issue. >> great to see you once again and we look forward to seeing the full issue. i'm a subscriber. will be waiting for it at home. >> good. >> let's lock in the vote. which would you invest in? >> 43% said apple.

perhaps not a surprise given the press conference. >> that'll do it for this edition of "power lunch." >> now on to mandy. she's got what's coming up on "street signs." >> robert downey jr. is my favorite actor of all time. don't expect an apple watch in your stocking. and the nfl in crisis mode. but could the top guy be the best thing for the multi-million-dollar business. make sure you join us. top of the hour. it's going to start in about two and a half minutes and counting. brian's back with me today as well. and a gentle wavelike motion... aahhh- ahhhhhh. liberate your spine, ahhh-ahhhhhh aflac! and reach, toes blossoming... not that great at yoga. yeah, but when i slipped a disk he paid my claim in just four days. ahh! four days? yep. find out how fast aflac can pay you, at aflac.com.

♪ (train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities. i'm spending too much time hiring and not enough time in my kitchen. [ female announcer ] need to hire fast? go to ziprecruiter.com and post your job to over 30 of the web's leading job boards with a single click; then simply select the best candidates from one easy to review list. you put up one post and the next day you have all these candidates. makes my job a lot easier. [ female announcer ] over 100,000 businesses have already used zip recruiter and now you can use zip recruiter for free at a special site for tv viewers; go to ziprecruiter.com/offer2.

at a special site for tv viewers; whoyour boss?rk for? yourself? your parents? your family? at baird, what matters most to you... matters most to us. as an employee owned firm, our financial advisors have the freedom and resources to realize a plan to fit your family's unique needs. we'll listen. we'll talk. we'll plan. baird.

tonight the president speaks. the markets on hold a bit. we will preview that big speech and the impact it might have on your money. plus why aren't more low mortgage rates helping more? did apple just kill the holiday season for other retailers? and is roger goodell the best thing for the business of the nfl? >> i really don't ask for much, but today i would like to ask for more in the way of market movement to talk about. but this is what i've g