and welcome to squawk alley for friday. joining us this morning is kevin o'leary. great to have you as always. john forth also with us. kayla is out today. let's start with the markets. dow is trying to get back what it lost yesterday. up 125 points. and the russell's biggest reversal yesterday in about eight months. some of the nasdaq seeing good gains. shaping up to the best week in several months for the nasdaq. some of the big winners there.

they call it chop. that is what we're getting in the markets overall. a lot of chap. what does that mean to you? >> it means we're back to normal. this kind of volatility is not unusual. if i looked at the average mutual fund in the industry it probably declined a little more because active managers bet on sectors that got whacked, technology for example. but this is run of the mill stuff. stock numbers today being just benign because it is on trend. and the thing i watch is the ten year. it didn't do anything. the bond guys are always smarter than the equity guys are saying feds aren't going to raise rates any time soon. >> not much of a trip to 247. >> no. but if had we been strong a 3,000 number or something that would have spiked way up and the market would be way down today on good news. and i'm waiting for a day like

that. >> do you think there is going b a beta chase in the fourth quarter. all the managers below the bench market winners going to within the to own in the new year. >> we saw the hit on go pro, down 12 and settled down about 7 and that is's been a fantastic performing stock. same with alibaba. my goobs. was there ever a bigger winner than that and yet showing volatility. >> all the negative voices after you have had a year like this on the s&p continue to come out. saying how long can this continue? but you look at grub hub. that was an ipo that popped. it's back down near the levels where it was after the first day. j.d., it suffered a little bit. chinese company ipoing. giving all of this benign data should people just be prepared to keep investing or should they

be nervous based on the shocks we've seen? >> the best thing i to do is get the emotion out and let the facts dictate the strategy. here is a fact. i had my guys go back to the 50s and show me the length of bull runs by day. and here wore. there are instances where we've gone 2,000, 2500 days so to say it's over? for what reason. earnings are good. we're going settle in about 117 on the s&p. there is no other asset to put your money in except equities. what else would you bet on? i'm not sure it won't go for another thousand days. >> a lot of that is going to depend on what's happening around the world, right? >> you would think that, carl. but if you could imagine 10 years ago talking about some group named isis cutting heads off, you would see oil at 150 bucks a barrel. that is not what's happened. gold spike.

that's not what's happened. all these regional stories, they are not changing investors minds. and they are tragic but they are not changing investors minds about s&p earnings. that is what i've noticed. these are not big enough events. a black swan could hit and could change the markets but people are focused on the only things that matters. free cash flow earnings. that is it. >> it seems like a lot of these big geopolitical shocks we've had actually aren't that big in a way. and it might sound unpopular to say. >> you are going to make those isis leaders very unhappy with that comment. >> they are traying very hard to scare everyone i know. but if you look at isis versus an actual war with ground troops. if you look at some of the economic concerns that we have had versus the debt ceiling concerns we had a couple years ago, it is a different scale. >> but i like to worry about something, and so does every other investor. so every week we take something else and we huddle around and we

worry. meanwhile earnings are fantastic. cash flows fantastic. record dividend increases. record debt reduction. and sometime on a friday afternoon when i'm marinating ice cubes -- i love when art says that. and it's earnings, earnings. jim cramer came one a couple companies that said global has changed the outlook. but that is not the norm. that is about 4%. and that is not going to change the range of earnings. 115 to 121 is the range from the most pessimistic, the most optimistic. i'll settle at 117. trade this as a 15, 16 p all day long. i'm a happy camper. >> sound like. we're going to see what that he has earnings start saying next week with pepsi and other big names. in the meantime it is one of the largest corporate breaches in history. j.p. morgan revealing a if

security breach. 76 million households. and cooperating with a law enforcement to determine the scope and told customers they would not be responsible for any fraudulent charges. but what does the breach say about your information? joining us is former chief technology officer of the united states. anooesh chopra. thank you for breaking off and talking to us. what should a bank will reasonably expected to spend now on security? do you think thaft the issue here? >> caller: you got to remember cyber security is multifaceted. investments are just one part. often times it comes down to human capital. and some of that is more education and awareness more so than buying the latest widget or technology. many of us often make decisions and mistakes that open up vulnerabilities on our corporate networks. clicking something inappropriately and inadvertently opening up an

entry point for the hackers to come in. so often it is the human capital. and it is the training and part and parcel with the tools in order to get this issue resolved. >> aneesh, go big picture for me. it's less serious than when people's private information, photos perhaps get leaked out there. there is no way to get that back. what really is at stake with a breach like this one at j.p. morgan. how concerned should people be? how reversible is it. >> caller: let's be careful. there are two kinds of concerns. we'll get on this day of day, week after week, more company wills have disclosure and breach problems. in this particular example it doesn't appear to have the very critical or sensitive information that's been part of the disclosure, or at least has been reported thus far so while

the organization has been attacked the really critical piece of data thus far at least has been reported as protected. but the concern is we've got to move as a country on addressing cyber security writ large. we have a big economic problem which is to say how much is too much to spend? what should our level of security posture be? and today there aren't clear rules of the road. congress really has to take up the ball here and say here is the standard by which we are going to operate, especially for critical infrastructure. banks, utilities, a whole range of other healthcare institutions and the like. so until we get a handle on what is sufficient infrastructure protection in getting those standards up and running and adopted, we are going to find ourselves constantly debating are we good enough? have we made a mystimistake?

are we at risk and that conversation will keep going. >> we talk about major breaches every week now. it is becoming almost a benign story. what's missing in all these stories is show me the money. massive breach is a target. massive breaches at banks. massive breaches. and i wait for downside. i wait for the billion dollar loss or the hundred million dollar loss or the crying widow saying i got wiped out. i never get that story. i'm a little chicken little about that. why should i be worried? show me the money on these. these effect tons of press but no cash flow. >> caller: and that is one of the big conundrums in these breeches which is to say outcome, the numbers haven't moved in the same rate as the numbers are on these actual breaches. so the concern is what are people doing with the data? and are they selling it and preparing for another future attack that will have a broader impact on who we are and what we have in our information? and it's the unknown that is

also part of the concern here. but again, i get to core issue. as more data moves into the digital infrastructure, as more of our information flows. it is appropriate for our country and for our corporate institutions to take a little bit greater responsibility for protecting and ensuring the integrity of that data. photos might be a slightly different bar, degree to which that has economic harm on the loss of photos. maybe more for some. but the broader issue, the sensitive data, healthcare data, utilities, how we are using our electrical grid. these critical infrastructures are becoming more digital. they are not there yet. they are on their way and the question is should we be doing in this parallel. should we be protecting data in parallel and it just looks as though we are not doing as much as we could be to protect that. >> there is a lot of worry about

why they didn't do more than could have at this time and what they means for the future. aneesh, thanks so much. >> thank you. >> aneesh chopra. when we come back a full screen display that fill yours entire living room wall. details on a new top secret project at google. and how are you feeling today? your social network wants to know. why facebook is starting to get interested in your healthcare. and apple may not be shedding the beats brand but it could be in for big changes. check on the markets once again. awfully close to session highs with the dow up 143 and the s&p up almost 19. back in a minute. ♪ mr. daniels. mr. daniels. look at this. what's this? clicks are off the charts. yeah.

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google is apparently working on the new project, google display. a large scale display technology, adjustable in size. part of the program including google glass. we reached out. they said they don't comment on rumors or speculation. but dow jones did have some head lines that it would fill a living room wall. >> and picture putting building blocks together.

you don't just buy a tv and that is the size. you can add on pieces later. over time add on to fill the entire wall. it is an interesting concept but very interesting strategically because the biggest maker of displays in the world right now is samsung. kind of a frenemy of google. but samsung seems to be uncomfortable being beholden to google and its eco system. they have been making software moves outside of that. and now google doing research right in one of samsung's core businesses. i wonder how they feel. >> i'm going to be the first beta tester. if google is listening, i'm ready for it but the derivative of this, if you have been shooting with your digital camera in jpeg and not raw you will not be able to use a display like this without appendixalati pixelation. everybody should turn on the raw, which allow a high

resolution image. over the next five years when the whole wall of your home can display family's history i are going to want to put those images up there. and they are all going pixelate. they are going to look like little squares. i have all a thousand images all raw, waiting for display. bring it to me google. >> why did google choose, if they are only going to work on a half dozen things, why choose this? astroteller who heads ha lot of google x has talked about how works directly with them on clearance for the projects they are going to work on. clearly they view large displays as an essential technology to where google wants to push things 10, 20, 30 years into the future. maybe because google tv will happen eventually. maybe because of something else. >> the wedding on one corner.

images of the day on the other. i like it better than google glass. give me wall i'm ready. >> do you like google shares? their long-term play? the complaint used to be they spent like drunken sailers. >> and they do. why can't they send me a shareholder. i don't the stock because they don't pay a dividend. why can't they allocate 2 percent on a dividend. get me and all them into the story. which would increase the market cap dramatically. because half of us as institutional nvlsers won't touch it. high val. no dividend. throw me a bone. >> thab they will throw you a tv. >> i'm going to be an active beta tester. i can tell you that. >> kevin o'leary joining us here at post nine. >> markets this morning rallying high after the strong jobs

number. approaching the most important trading time of the day, that is of course the close in europe. you can see it on yesterday's chart. john, dow made a big move to the downside right about this time. >> yep. and it recovered later in the afternoon. and we're going to cover all that action for you next on squawk alley. especially if you're thinking of moving an old 401(k) to a fidelity ira. it gives you a wide range of investment options... and the free help you need to make sure your investments fit your goals -- and what you're really investing for. tap into the full power of your fidelity green line. call today and we'll make it easy to move that old 401(k) to a fidelity rollover ira. ugh. heartburn. did someone say burn? try alka seltzer reliefchews. they work just as fast and taste better than tums smoothies assorted fruit. mmm. amazing. yeah, i get that a lot. alka seltzer heartburn reliefchews.

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a rapid update on gdp from steve leaseman. >> the economists put the trade numbers and the job numbers this morning into the soup they make and came one the tracking forecast for the third quarter. it's up two tenths of a point to 3.3% now. the big news though look at the bottom of that range. 2.8 to 4%. now the next screen i'll show you who's where. joe lovoinio at deustche bank, he was right last quarter.

he had the 4.2 number. he was the highside the whole time. ended up being light as it ended up. there's joe on the optimistic side again thinking two back to back four handles on gdp. morgan stanley 3, 3. goldman sachs 3.2. it's been stable to slightly up the gdp as the data comes in. and still another month's worth so it could change. but overall we're looking at putting together two solid quarters here second and third quarters. john? >> thanks steve immaterial's been a volatile week more the broader markets. but markets in rally mode after the jobs report this morning. the unemployment rate dropping to 5.9% and the nasdaq with a big turn around. channing smith, manager of capital advisers.

this over done or right on target? >> it's a relief. if you look at the week we had. poor economic data from around the world. event risk with ebola. and protests in hong kong. luckily those haven't accelerated but we really needed good numbers and we got them. i think more of a relief rally. technically we broke key technical levels this week and regained those. this afternoon is trading in the short-term will be really key to see what's going to happen next week. our concerns at capital advisers aren't really the short-term. >> given that, people were saying at the end of last year, wow look what a year we've had. no way 2014 could be so great for the s&p and hey it's been pretty great. kevin o'leary was just saying bull runs have lasted quite a few more days than this. can you be sure? >> well you can't. and i think what we're looking

at is when you see bull markets they really come to an end for two reasons. one is economic recession. we don't see that in the cards. the economy is strong. the numbers show we are far from a recession. but secondarily, stock market valuations can crumble under their own weight. if you look at the buffet indicator which is the total value over gdp, that's approaching two standard deviations away from the mean. the q ratio, which is the total stock market value over the replacement cost of the assets is also approaching 2 standard deviations from the mean. we are starting to see these metrics get stretched. we are not saying there is going to be a change. but if we get to, you know, 2200 on the s&p we are going start raising cash and kind of start hiding out at that level. >> yeah. well that wouldn't be too far from a lot of the year end targets anyway.

russell has underperformed the s&p for months now. how does that resolve? the s&p/russell dichotomy. does the russell correct or the s&p? >> it's tough question. normally some thing has to give here. i think what is going to be interesting is watching earnings. if earnings come in disappointing or guidance is disappointing i think we are going to see a little of the air come out of the s&p. a little bit out of the large cap names. but if we get good numbers i think you will probably see more confidence in the u.s. economy. i think you will see small caps have a rally. but i think really that earnings next week in the coming weeks are going to be very important for the market. >> yeah. like christmas in october as we like to say. channing, good to talk toe you as always. see you soon. >> have a good weekend. >> you to. if you want to know just how important the european close is look at this chart of the dow from yesterday. the big decline around 11:00 a.m. eastern time.

we want to bring in simon as we count to today's close. >> 24 hours ago this was a brutal close we were witnessing. today some bounceback. just for the records, euros and retail sales come through initially robust and surprised a lot of people with a gain of 1.2% for august. but the big news of course is that you are coming off what draghi inspired losses yesterday and the payroll figure here too in the u.s. today. from a european perspective you see it through the window of currencies and the main effect of the very strong dollar that continues to rise because of the strength of the economy here is the degree to which it is further pummelling the euro and for the record the british pound as well further into negative territory. from a european perspective is generally good because it means all the profits you are bringing in as a company from overseas look better in your own currency and arguably help them as well. the broader market, the stock

600 for europe. over the week yes we are bouncing back today but it's not erased all the losses from yesterday when importantly at the european central bank meeting he failed to indicate he still wanted to swell the balance sheet by a trillion dollars or was prepared to alter the composition of the purchases. that's the story really in the week. bounce back on payroll bus at the same time draghi inspired losses. one thing to add that's become appares thek situation is more complicated. he was saying hef wanted to go in and buy back asset backed securities in greece. he basically a has to go in a all 18 countries. the problem is they are below investment grade. and he said it's okay provided you stay do it here. the greek wanted to exit the bailout early for reasons. there may be early elections say

some citi group for example in the spring and the antibailout matter may win those elections. hey even for the greeks it is the weekend. >> thanks simon. when we come back, apple isn't shutting down beats but may be making a lot of changes. kara swisher is going to change. and when we go to break. dow holding steady at 128 and s&p at 1962. returns and fewer choices in retirement. know that proper allocation could help increase returns so you can enjoy that second home sooner. know the right financial planning can help you save for college and retirement. know where you stand with pnc total insight. a new investing and banking experience with personalized guidance and online tools. visit a branch, call or go online today.

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could apple be lowering the price of their moousz streaming subscriptions. according to re/code the company is in early talks to lower the $10 a month fee. kara swisher is the co-executive editor of re/code. happy friday to you. >> how you doing? >> good. how are you going to pay back that $3 billion. >> well they are going the charge less i guess what. they want is lower prices because there is a group of people that aren't going to pay $10 and they feel like it's most people. so you are seeing the idea of a limited pool and a lot of competitors like pandora and spot spotify. and they are a big company so they can try to do that to get an edge. >> apple's been positioning itself as more of a profitable friend for the recording industry, selling the idea of

album download, u-2 talking about apple working on a music format that bricks the artistry back to music so they can actually make some money. is the pitch here get them in the door with cheaper streaming and they will end up spending more on downloads do you think? >> downloads are ending -- they are going down by the way. that's another 12. it dropped 12%. they don't want to buy the music and they want to have these streaming services so apple see it is writing on the wall and see the decline this sales and downloads and by the way the physical music business is just going to collapse. but so is the download business. so they have to provide these streaming services and at a price that consumers find attractive. and $10 is a apparently too high. >> so this sounds a lot like amazon's pitch to hashet and the other publishers saying hey if you lower the price more will buy and it will be good for everybody. is the recording industry going to like it any better.

>> why would they. they have been sucking money out for decades. this is a group that's managed to ruin its own business by not switching over to the internet and charging a lot and not letting businesses thrive. there is almost no way these companies can make profits because of the fees they pay and somewhere, somehow the economics have to change and they are just lesser. that is just the way it is. and maybe more people are using them but it is not going to be the way it is. and that is really where it has to go. >> i'm thinking back to the code conference this summer where the question for others was does apple start getting into the content generation themselves? is that still an active possibility. >> oddly enough i had dinner last night with someone who i think is very smart and talking about apple buying disney or content companies and i think you will see that eventually. google buying a content company. that could be interesting. and soft bank look at the dream works. marrying the devices to the content is a really interesting trend going forward. and you have to wonder when that happens. it is going to happen, i think.

>> speaking of google we've been scratching our heads, kara on this large display story today. what does this ad to google x? what do you think it means. >> mary lou jefferson, i'm a friend of hers. fantastic from mit. all kinds of the technology. at one point she wanted moon tv, putting a screen on the moon. she's really brilliant but the idea of getting into something else. the idea they are going to sell hardware, like that kind of hardware is a tough race to the bottom margins business. but it is cool and google announces cool things and the creativity is fantastic. it is just do they want to get into the screen business? that is a -- that is going to be some business. but eventually just a commodity business. you are just going to have your wall be a screen. and it's a dwoog thing. a great thing and creative but i don't know what it has do with their wiz at some point. >> if you are systemsing, how

a -- samsung how do you feel about this? >> that is the way of the world. if someone comes in and upsets whatever. it doesn't mean samsung owns the business. they have been very innovative with the thinness of the screens and things like that. and they have got manufacturing all over the world. when google got into phones people made fun of it. maybe they will be good in. but it's a tough business it. really is hard and dominance does matter. but you never know. maybe they are trying to spur innovations in technology with this lego. it's so google, the lego idea. so wow. and ooh look at what they are doing now. whatever. they got the money from search. and the poor people over in search handing them the cash to do this. it's fine. they are rich. they can do that. >> finally, one 35,000 square foot high question. we've had the bill girlies of

the world say cash burn ratios are too high. more volatility in stocks. the nasdaq and big high flyers give back lot. is that a emotion or feeling creeping into the valley? >> there was a fun valleywide head line that says --. and all of these people have just raised a lot of money, which is interesting. they have big funds now. so that's interesting too. i think that they are worried because they have all this money and have to put it to use and the results aren't coming in as quick as possible and they are seeing high valuations so there is interesting in getting those valuations down by the vcs, for sure. and at the same time they are too high. and even though they are investing in exciting things, can may make money at these levels? and there is some pressure to bring it down. and the valley goes into its spasms of oh no, we've eaten too much food now we have to vomit. i don't know. so yes there is concern.

but i think it's just part of the typical cycle here. >> plus you can't be the only vc that didn't say you saw it coming. >> yeah exactly. >> right. >> but, you know, next week they will be like oh, never better. you will get some dweet storm. whatever. i'm too old. i've seen this happen sometimes. >> so jaded. >> i'm jaded. i'm something. >> have a great week. always great to see you carah of kara of re/code. first rick santelli, what are you watching today. >> of course we're watching the markets and how they respond to much better data than we were expecting on the jobs front. and how all of that figures into very easy two-word notion of data dependent. what does data dependent really mean? that is what we're going to talk about after the break. when fixed income experts work with equity experts who work with regional experts

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ugh. heartburn. did someone say burn? try alka seltzer reliefchews. they work just as fast and taste better than tums smoothies assorted fruit. mmm. amazing. yeah, i get that a lot. alka seltzer heartburn reliefchews. enjoy the relief. comings up t the top of the hour, break out the apple pie. is america the best place to invest? the captain america trades just ahead. then the inside track on stock moves from the c suite and what they reveal about your investments. and after elon musk pint hints about the trade relief. >> facebook reportedly considering a move into healthcare. according to reuters the social

network want to create online support communities to connect facebook users suffering from various ailments. and preventive care applications. apparently facebook execs think healthcare could increase engagement on the website. carl, i think this is especially interesting given that mark zuckerberg was telling me that he and his wife at the dinner table discuss issues like education. she was a teacher. they both donated to newark schools. like healthcare, she's a doctor. so clearly the issues that they think about are affecting the way they run the site. i can't wait for them to have kids. because then we are going to get some great new privacy controls. >> on parents. >> and child care. we'll have to wait for that that. don't pressure them. let's get back to the markets. p bob is on the floor. >> good on the day.

transports are having a fantastic day. and right across the board, the airlines, logistics company, railroads, truckers. doesn't really matter. and the russell which was underperforming last week, doing much better. outperforming today s&p 500 best day in a couple months that we're looking at. so when you see sectors, put up the sectors you will see financial, consumer discretionary, industrials. those are all doing very well. and energy. art and i were just talking about brent is down 2 year lows. west texas intermediate in the $80 range. the oil and gas and shaled names. e and p, drilling. the low 80s which is where we are heading some of this doesn't become profitable and a it gets more iffy. you want a risk on today. i watch high yield now. and we saw that relentless selloff last week.

look how it's stabilized and this is a big move. a half a point is a lot in these funds today. stabilized this week and now at the highs of the week essentially. there is your best indicator of a more stable market. i'd like it a little more if emerging markets were a little more stable. relentless sell off in emerging markets for the last month concerns over slow down there. higher interest rates. dollar strength. it is stabilized today. this is not the kind of way -- upside that we are going to get that is a clear upside yet. i would call it stable right now. finally the gold minor miners. in addition to gold miners are down. remember some of these have exposure in parts of africa where the ebola outbreak is occurring. so i know for example rand gold has exposure there. and others as well. so there may be a additional

overlay concerning these stocks. but krcarl isn't a good sign th good news in job growth is translating. remember a year ago this would have been a down day on strength here over concerns about rising interest rates. different attitude today that sweechb in the past year. >> absolutely. that ten year will tell you manager sa something about sentiment. >> and now rick. >> hi carl. and i think all the discussions on the trading floor are about the rates and fed. and as far as rates go, 245 does seem like the treasury market isn't giving its full credibility to the number. but once again, i think that there is a lot of issues, whether it is japan or it is europe that are influencing our ten year. suffice to say we're higher than the interdate yields that are

under 240, but maybe the most important is the flattening of the yield curve today really cause auger for what today's communicating may mean regarding the fed better than any other instrument. and as for the fed, i don't know what the future holds but the conventional wisdom is the janet yellen is going to raise rates in 2015 at some point. and most of the experts think it is going to stake the stencil of a little bit every meeting. my question is that that seems completely incongruent with two things. data dependency and transparence. i just don't get it. whether it is considerable time, considerable period. the more the fed tries to communicate and be transpatiere i think the more the market hangs on every word and makes some of these move potentially much larger than they would be. if they truly did what they said a long time under ben berng

bernky. data dependent raise lower on data. it isn't dell yuj dependent. has landslide dependent. it's incongruent with the zero interest rate policy. as i talked about with peter, we should be at 1 and a quarter, one and a half at the least. raising a quarter point because the fed doesn't know the future. it seems they are saying data dependent. but when you have the dots and everything they are looking at, they aren't that good. they don't have a crystal ball. nobody does. they should take it as it comes to wean the market off of being led by the nose. the last thing, maybe this is what they are afraid of. this is the chart i get e-mailed had most not only from this country. from a lot of sources. it is a simple chart. on the left axis, the fed balance sheet. on the right is the s&p 500. and at a time where qe is ending this month this is the chart to look at.

this is probably what makes the fed nervous, this tight correlation. and their balance sheet isn't necessarily going fall off any time soon but that is what the real information is loaded on that chart. back to you. >> all right thanks rick. seems like the fed is hard to understand whether they communicate a little or a lot. up next we've been asking you which internet of things company you would fund. a personal beacon system that respond when you walk in the room or a smart button that does everything from send e-mails to start your coffee maker? the results are in this week's winner is coming up next on squawk alley. how much money do you have in your pocket right now? i have $40, $21. could something that small make an impact on something as big as your retirement?

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welcome back. this week we put head to head two products that have set out to make your life easier. button and signul. the crowd has spoken a 81% of the vote, that is a blowout. signul has become the latest tech crowd leader. that is quite win. trent schumann is the founder and i believe he joins us right now. trent, congratulations first of all. second of all, so you enter a room your phone interacts with the beacon. certain acts get performed. why do you think that this is the future. and what is the best use case for this?

>> absolutely. well one of the things that we think is the coolest about this is to know basically when your friends or family or people like that come home or leave. so a really great example is you are a parent. you have teenage children. their smart phones and devices are sort of attached at their hip. you want to know when they get home from school and make sure they have come home safely. so you could set up signul so as they arrive home you get a text or notification saying your kids are at home. and nothing to worry about this afternoon. >> and i guess you have gps, geo location fencing that is possible now. but this is a little more granular. i guess retailers could even use this to figure out when people are walking into stores and have it interact with apps. is that something you expect? >> yeah absolutely. that a very key use case for the technology. which is basically while gps will track large locations or

larger areas, the concept of having micro location is really important because it allows you to have much more finely tuned responses to entering and exiting beacon zones. >> what is cost of production like on something like this? well, to produce a volume of these, you are basically looking at sort of core electronics manufacturing, plastic, things like that. you can bring them to market, you know, in our case with software and what not for around $50. >> how important is the wearables market going to be to this whole idea of things happen automatically when i walk into a room? are you looking t the apple watch and other android wear devices trying to figure out how to incorporate with these? absolutely. we've already been prototyping with those. and i think that is one of the best use cases. snigs in addition to the

presentation that your phone or tablet might detect that you actually get the notifications and ability to react on them a wearable. particularly on your watch. >> how much is too much? all of these notifications coming through. so few ways to manage them. do you risk actually overloading people? >> yeah that is a great question. because we've thought a lot about that. one of the things we offer with signul is the ability to filter which notifications you receive on particular days or times of day. because we do acknowledge that information overload, notification overload is actually a detriment to people's lives. we want to enhance the lives and make things simpler. so if it's important to you to get a notification at a particular time of day or a day of the week then you are able to filter that out. we think that will make the experience more meaningful and much more tuned for individuals. >> all right. trent shuman with signul.

congratulations and thanks for joining us. >> thanks a lot. >> when e come back, can a onesie actually be classy? one company is trying. we're going to show you that and one more check on the markets. still into the green with the dow up 13 2. machines will be sprayed to be made. and making something stronger... will mean making it lighter. one day, factories will work with the cloud. one day... is today.

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it is the fanciest piece of clothing you can own that is only one piece. jane wells is live in los angeles to explain. >> this is a jump suit. a women's jump suit. a onesie. the only negative is there is no waistband to put this on. women have been wearing these for years. men prepare for a life changing fashion event. the suitsy. took him only 30 seconds to dress. we sped it up here. the suitsy prototype became a viral video hit. and they will soon begin crowd founding to make the first ones. how did you think up this idea? >> i was just lounging in my chair working away and feeling like the more comfortable i am

the more productive i can be. and so why not make a professional looking garment that is even more comfortable than something i already had. >> did you have the first idea how to make a garment? >> none. zero. >> this shirt is attached to the jacket at the arm. aels as well as at the pants. >> the one we are going to roll out in production on beta brand that is actually going to be more comfortable than this. kind of almost like a sweat pant material but it looks like a suit. >> sweat suit? >> yeah. >> very silicon valley. >> very silicon valley. be but looked at the fabric and you can't tell. >> so like a suit made of a hoodie. >> so you would think this is for the executives of the silicon valley. now hour on fast half, find who really wants to buy the suit. the only drawback, they look so

real he was out on a cold san francisco evening and someone said why don't you give your wife a jacket? >> yeah. couldn't do that. so up close does this actually look like a decent suit or does it look like footfy pajamas. >> it looks like a suit. you add the belt and the tie because you want to match whatever shoes you are wearing. you don't have to have a tie. it looks amazingly real. >> wow. yeah not a lot of room for mixing and matching shirts. you are dealing with two fashion savants so i'm not sure we could just go with the white shirt blue jacket every day. >> you can buy more than one. eventually they are going to roll out different colors and patter patterns. so you could have, you know, your president obama tan suit with something. >> yes. >> i don't know if that would be a big seller but that sort of thing. >> we are getting tweets already. so you are making an impact

jane. by the way dow is hanging onto the gains. lots of things around the world but certainly a nice rebound. >> that does it for us on squawk alley. have a great weekend. we'll see you money. the fast money halftime report starts right now. >> that was the reaction to today's job support. better than expected. welcome to the halftime show. meet the starting lineup. josh brown is ceo of rate holtz wealth management. mike murphy. and john and pete najarian. and paul richards. we do begin with what else? the market. stocks rising after better than expects jobs report. the unemployment rate its lowest since 2008. the dollars up. all of it seems to be more evidence. >> oh my. >> that