>> i was trying to see who would get the upperhand. >> go to cnbc.com/vote. >> let's do final trades. >> mobile eye. stay with it. >> applied materials. >> pzvlx. >> have a great rest of the day. the second half of your trading day begins now. >> thank you very much. fears about global growth sending stocks down today. the dow posting the eighth triple digit move in 12 sessions as you see there. will the growth engine of europe start sputtering and bring everybody else there down? with all of the global uncertainty is the u.s. the place to be? if so where in the u.s. should you put your money right now? and every day nine people are

killed and more than 1,100 injured in crashes involving a distracted driver. it is a staggering statistic. lives at stake. now a report shows one possible solution isn't helping to stop the problem at all. our question, how do you think distracted driving should be prevented? arrests? preventative technology? self-driving cars? go to cnbc.com and weigh in. first to sue who is here today. >> a big down day for stocks and been a volatile day, as well. let's check in on the numbers. the dow jones industrial average is off triple digits off 142 points better than 0.75. the s&p is down about 14 points. the nasdaq off 0.75%. the russell 2000 off 0.5%. the ten year note has been a

recipient of much of the flight to safety today pushing the yield down to 2.36%. we are watching it very, very closely. more on the trading action morgan brennan at the nasdaq following the big movers over there. bob pasani from the floor at the nyse. >> we are essentially at the lows of the day. no bounce after the european close. we started weak because europe was a mess throughout the morning. the hope was once we hit bottom we would have a bounce. we did for about a half an hour and we have just been moving to the down side. europe is the problem. you heard from sue. industrial output. remember, their trading partners are the european union, russia, china. not a surprise but much bigger drop than expected in industrial outpreside

output. your financials and materials all down about 1% each right now and on slower growth you get deflationary concerns. gold stocks are moving to the down side. you look at big names like -- consumer names and discretionary on the weak side. macy's, kohl's, best buy. travel names still on again off again story here depending on what is in the news concerning ebola, carnival, southwest. despite the fact we have declines in brent crude we are getting a bounce. other than that very, very rough day, probably six to one declining to advancing stocks. >> thank you very much. we told you about the bond

market seeing a lot of cash inflow but we have options this week. today it is the three year. what does it look like? >> we give it an a minus. we know it is getting a lot more exciting. tomorrow tens and then followed by 30s. today the yield on 27 billion new three years to hit the market. what was the issue bid side? 1% offered at 99.5. so we are under and under is a good thing. lower yield, higher price. let's go through the internals. that equals february 2014. we have to go to 2013 to find a higher one. 33.5 and indirect almost exactly the average. just a little below average. dealers take down 47%. and, of course, interested in

tens and will come in at 21 billion. back to you. >> thank you very much. to the nasdaq, year to date the qqqs are up 11%. in the last month they have lost ground more than 2%. morgan brennan is at the nasdaq. how does it feel down there? >> it feels like a sea of red. we are down to 4421 back down near the lows of the day for the nasdaq. i want to focus on apple. even though apple is trading about flat today despite two positive analyst notes it is apple that is basically pushing two of our largest movers to the up side today starting with gt advanced technologies. this is the company that filed the surprise bankruptcy yesterday and we saw the price of that stock just tumble at 90%. take a look at it now today up some 90% after a report that

apple is with holding a payment tied to sapphire glass. want to focus on fire eye moving higher. cyber security company unveiling targeted attack protection for products. we are seeing that trading about 3% higher. >> thank you very much. tyler? we are going to go to dominic. >> we are watching chimerix stock. the second patient in the u.s. receiving the drug so chimerix shares up to near session highs up by about 8%. global pressures weighing down today. the imf calling world growth mediocre and more weak data out on germany's economy.

seema mody from london. >> what is going on with germany? >> today's data very bad. industrial production in germany plunged in august. it was the biggest decline since the financial crisis. look to the right-hand side of the bar chart. that is a drop of 4% and economists expected a decline. this is raising the serious proposition that germany might suffer another recession. we are showing you decline. look to the right-hand side of the chart. that is last quarter, a decline. if this quarter shows a decline then you have the definition of a recession. and that is why the german market has been falling so much over the last few weeks. data point after data point shows the german economy is weakening. down about 4% from the last week and 7% in the last month. european financial crisis going full throttle in the summer of

2011. the european economy in many ways right now is actually in a worse economic position compared to that summer. the problems were in the prefry of europe, greece, now the problems arrived at the very core. we not saying they are on the verge of another financial crisis but big issues haven't been solved. >> those two graphs very bumpy on industrial production and gdp. at the very least it is a very uneven performance. the imf trimming the global growth forecast. to seema mody in london. >> that is right. michelle was touching on the weakness in germany. the international monetary fund citing weakness across the eurozone one of the reasons it cut down from the july forecast of 4%. now, the chief economist at the imf told cnbc that europe is

experiencing slowing growth and the probability of things turning bad is high and europe has to be ready to act if the current situation is worsened. calling on germany many times referring to as the smaller end of europe to invest in infrastructure saying it would help peers in europe. it is not just europe waning on growth. brazil with the biggest cut citing weak competitiveness and tighter financial conditions. in terms of macroevents posing a risk to the global economy citing instability in russia and caution the conflict could derail the oil markets. there is something to cheer about and that is the developed economies. the american economy revising to 2.2% from 1.7%. the united kingdom seen leading the crisis behind.

that is something to take away from that imf report. >> i will take it here. we hit a new low on the dow jones industrial average for the day. goldman sachs chief u.s. equities on squawk on the street. >> 3% growth you look into europe and looking at barely 1% gdp growth. this is an environment where as a portfolio manager you want to own stocks selling domestically. >> do you buy europe or stay home? the co-portfolio manager of the jensen quality growth fund and ron sloane. welcome. nice to have you here. eric, what do you make of europe? do you think they are on the verge of entering a recession? >> the data doesn't look very good for europe right now particularly because the core of it, germany, showing the most weakness. from an investment perspective

or the perspective of the investors what we are seeing is volatility. for the first time in a long time we are seeing true volatility in the markets whether economic data or otherwise. investors need to be thinking a bit more about what makes fundamental strong decisions possible and that is strength in companies and definitely looking for more of a long term play. europe is one part of an overall global strategy. i think there are terrific opportunities for investors to take advantage of the volatility if they want to think about active management. >> in europe or the u.s.? >> i think really actually as a global play. i think a good company that we think about is a company like dickenson, a global company. so part of the company is 60% inside the u.s. 75% outside the u.s. that is a combination that can work from a long term perspective to overcome the volatility of european weakness. >> ron, weigh in on that. how worried are you about europe

and its possible effects on us here at home? and where would you put money to work domestically or on a global basis or both? >> hi, sue. regarding the new imf numbers i don't know when was the last time the imf was right? for that matter, when was the last time the fed was right with their growth forecast? so i wouldn't put a huge amount of stock in that. i think what it does show is that i have an old saying how badly can you get hurt if you are falling out of a basement window? so even though we are probably higher than we were a few years ago in terms of absolute economic levels, if we lose some of that from here it is not going to be a dramatic thing.

can the semi conductor sector pause a little bit? we flatten amplitudes of the cycles. i think it makes it, as eric was saying, i think it does put a premium on active stock picking in these kinds of environments. so whether it is the u.s. or europe we are trying to invest in businesses that have made investments in themselves and therefore have the opportunity to be self-help businesses going forward. >> eric, you get the final word. the volatility that is back after so many years of it not being present can work for the investor, right? because for a long time especially those who are active traders you needed the volatility to make money and you couldn't because there was none. could this actually be a good thing? >> we certainly think so. i think there is a balance that needs to be struck between passover investor and the balance has not been there frat

last few years because of the lack of volatility and has allowed passive strategies to succeed. now with more volatility in the markets the active component can be an advantage to an investor who is willing to put in the research and willing to put in the time. you mentioned the u.s. being sort of a core opportunity now. another good company would be somebody like nike who is doing double digit growth here in the u.s. while maintaining a presence in europe and asia having rebounds in china. it is about the balance of that active strategy that i think is the key. >> thank you very much. appreciate it. good conversation. quick programming note. criteen lagarde will be on "squawk on the street" on thursday. back for a market flash. >> check out shares of mbia, a municipal bond insurance association.

krebz notified a misconfiguration had exposed countless customer account numbers and sensitive data. the company disabled the site. mbia telling cnbc we have been notified that certain information related to clients may have been illegally accessed and went on to say they are taking all measures possible to protect data. the stock has taken a hit but bouncing back. they are down about a percent on the day's trade. >> thank you very much. solar stocks have had nice gains over the past year but at whose expense? live with that story. diana live in washington with the latest housing data. diana, you first? >> they said it couldn't happen again. home prices going negative nationally. but we may be seeing signs of the dreaded triple dip. we will tell you where coming up next. >> thanks so much.

residential solar projects like this one behind me are cropping up across the country. we are going to show you how easy it is and why homeowners love doing this and at whose expense it is coming. we have all that and more coming up on "power lunch." see things in a whole new way. it's in this spirit that ing u.s. is becoming a new kind of company. ing u.s. is now voya. changing the way you think of retirement. i make a lot of purchases and i get aness. lot in return with ink plus from chase. like 70,000 bonus points when i spent $5,000 in the first 3 months after i opened my account. and i earn 5 times the rewards on internet, phone services and at office supply stores. with ink plus i can choose how to redeem my points. travel, gift cards even cash back. and my rewards points won't expire. so you can make owning a business even more rewarding. ink from chase. so you can.

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welcome back to "power lunch." check out hubbell. the stock spiebing on news that

the family trust is evaluating options for holdings which could lead to a possible sale. the stock currently up about 2.5% on the day's trade off of session highs. >> thank you very much. to housing now. five years after the financial crisis is the housing recovery suddenly in jeopardy? new reports say home prices will actually dip across the country by the end of this year. triple dip? >> triple time. look, it is a controversial call at least one analyst is making it. this as other reports warn of tightening credit, weakened affordability and slower traffic of buyers and sellers. analysts say it is a real possibility. they use the west as the cunary in the coal mine.

they say that drop in the west will be enough to impact consumer sentiment which could force that third dip in prices. home prices nationally were up 6.4% from a year ago in august according to a new report today including sales of distressed properties. last year at this time they were up twice that much. the folks claim that the limited supply of homes for sale will keep prices in the positive. a survey of real estate agents found slower buyer traffic due to price gains and more willingness of buyers to sit on the sidelines. they say sellers are lowering list prices and say first time home buyer costs are approaching peaks because of higher rates and lower the forecast for 2015 and 2016. there is always more online.

>> thank you so much. stocks are tanking today. oil also continuing to fall. brent crude down 1% earlier and west texas intermediate below $90 a barrel. with wti down about 15% since mid june the big solar stocks have been in rally mode over the past year going in the opposite direction and some analysts say in the next 25 years the majority of our power will come from solar. not everybody stands to gain from that. jackie is in new york with who stanz to lose the most. >> reporter: hi. good afternoon. that is exactly right. we are at a residence here where solar city is outfitting this house to transition to solar power. you can see the panel installation has begun. these crews will work for 24 hours to finish the project. one representative told me crews are in operation seven days a week to meet demand for these projects. there is a reason for that

because the market for solar in the residential space is growing. analysts are expecting it to reach about $6 billion in the next couple of years. in fact, this house behind me is likely to generate about 83% of its power needs for the year from its solar panels which is pretty significant. also, in terms of costs they will go from paying 20 cents to 13 cents to solar city. they are cutting their costs in half here. the home is still connected to the grid. you have the utilities companies supporting the process. if the home needs more energy or bad weather or a storm they have to connect to the traditional grid. solar city told me it is operating as a utility company even though solar only has less than 1% market penetration right now and looking to expand. we could see 20% to 30% by the

year 2020. why do utilities have to support this? government mandates are out there that require them to hook up to the grid. in this solar coaster as they are calling it solar city has about 36% market share and are an industry liter. when you think about stocks here i think the stock is up over 400%. if you think these targets continue you may want to get into solar. analysts are saying the utilities are the guys to watch. back to you. >> thank you very much. exclusive results of our cnbc all america economic survey. call them new tech consumers, where americans are spending cash and what they are cutting back on. plus -- >> coming up, a power pitch that aims to couch the competition. will the panel think it is a bright idea? >> how do you think about differentiating the bright brand when you don't have that brand at retail experience?

>> it sounds convincing but copyable. >> stay tuned to vote with the power pitch analysts live. are you in or out? go to cnbc.com/vote right now and get ready to start voting.

big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much. just keeping the lights on. (laugh) nice. doing the big things that move an economy. see you tomorrow, mac. see you tomorrow, sam. just another day at norfolk southern. i have a cold. i took nyquil but i'm still stuffed up.

nyquil cold and flu liquid gels don't unstuff your nose. really? alka-seltzer plus night rushes relief to eight symptoms of a full blown cold including your stuffy nose. (breath of relief) oh, what a relief it is. thanks. anytime. can you start tomorrow? yes sir. alright. let's share the news tomorrow. today we failrly busy. tomorrow we're booked solid. we close on the house tomorrow. i want one of these opened up. because tomorow we go live... it's a day full of promise. and often, that day arrives by train. big day today? even bigger one tomorrow. when csx trains move forward, so does the rest of the economy. csx. how tomorrow moves. welcome back to "power lunch." an update on our recent market flash on the nbc cameraman in

nebraska being treated for ebola. we told you he is being treated by a drug from chimerix. tekmira is falling on that news. investors thought that he would have been treated with the tekmira ebola drug. according to the nebraska medical center they said every patient is somewhat different and they believe this drug from chimerix is the best option for this particular case. you can see tekmira shares down by about 4.5%. >> thank you very much. another stock that is on the down side today is soda stream as the company missed third quarter revenue expectations citing under performance. it is down almost 21%. j.c. penney as an under perform. this coming despite a scheduled analyst day tomorrow with a focus on cost cutting down

1.25%. the container store after revising sales guidance for the year as well as falling short of second quarter revenue expectations. >> a $5 move on that one. >> let's get to the power pitch where we give entrepreneurs 60 second s. our panel and you will decide whether they have what it takes to become the next big thing. get ready to vote in or out by logging on to cnbc.com/vote. my name is aamir. the high end furniture industry is right for massive restructure. inefficiencies. on the demand side they have to operate stores in expensive

parts of town, pay rent, hire sales people. all of this results in us paying prices five to six times that of the production cost of the furniture. at bright.com we re-engineered the process from the ground up. we work directly with internationally acclaimed makers of furniture. we operate online with no stores or sales people. we have central housing, minimum inventory. all of this results in the beautiful amazing furniture at a fraction of the cost. >> welcome to "power pitch." let's introduce the panel. in san fan we have stephanie palmeri focusing on the next generation commerce companies. soft tech vc as closed more than 160 deals. in boston we have judy george,

owner of home branding design firm judy george. he raised $30 million to start a furniture company. joining me on set is maxwell ryan. some call him a life coach for interior design. he is developing of apartment therapy and author of several books on home designs. lots of experience on our panel today. great to see you. you are in the hot seat. the first question goes to you. >> how do you think about differentiating the bright brand particularly when you don't have that brand at retail experience? >> the single most important thing to drive home the differentiation in our view is to deliver undeniable value, to deliver incredible product at a fraction of the price so when the customers get it and see it and feel it they buy again and again and rave about it to their friends. >> what is your plan to

marketing this besides this show? and do you have money to put behind that because it is a big job? >> we took the position that we want to make our customers the brand ambassadors. deliver such a product that they rave about it to friends and family. it is a bit of a slower process, bit of an organic process. we have grown 600% from our year one of operation. >> talk about the shipping costs and expectations that your customers have. >> 80% of the products we ship are shipped from instock and we are able to deliver it into our customer's home within one to two weeks. >> you are already profitable aren't you? >> we have profited. >> how do you plan to only charge $49 and give a 30 day trial when most companies get buried is on returns? >> our current return rate is less than 5%. it is 2.5%, actually.

>> if you religiously focus on delivering true value return rates reduce. >> if this is a moment where it is an internet direct to consumer moment who is to say you will not get knocked out of the park 12 months from now when crate and barrel and these other companies that already do this stuff do the same thing? >> the ability and determination and will to execute something. i like my chances against companies like crate and barrel. i would be worried about somebody else like us who is faster and just more hungry. >> are you in or out on bright? this includes you. you can visit cnbc.com/vote on your phone or your computer to vote live whether you are in or out. stephanie, what did you think? >> until you can convince me that you have been able to build an iconic brand of the likes of herman miller unfortunately there is too much competition in

this space. >> i do have question marks, but i love a person who is so in love with what they are doing. i'm in. >> my experience has been that it is a very sleepy industry and a slow moving one. i am going to be a lover, not a fighter. i am going to be in. and i'm going to give you the best of luck. i think there is an opportunity here and someone is going to do it. >> you have two ins and one out. what is your reaction? >> thanks for the confidence. appreciate it. we are excited. we would love to have the opportunities to make a difference in people's lives. >> thank you very much to all those on our panel today. also, our live voting is about to close. thank you for your vote, as well. that is today's "power pitch." >> and that live vote is in. 71% of you say you would be out. 29% say they would be in on

bright. to the bond market which has been very active in today's trading session. keep in mind we are post auction today. rick santelli is back. >> since we finished up a three year option. you can't pick out when the auction occurred other than the low yield of the day. look at day of ten, same scenario. if you open the chart towards the end of august that is the last time we closed at these levels down six basis points and in the 30 year, as well. if we look at foreign exchange look no further than the euro versus dollar. both having nice bounces, something to pay attention to. dollar index has had a quick big run. tyler, back to you. >> thank you very much. distracted driving. we have featured it on this program in the past. it is a big program in this country. nine people die every day as a result of accidents caused by

distracted driving. a new report shows that switching to hands free driving may not make a big difference. what will. go to cnbc.com and weigh in. ameriprise asked people a simple question: in retirement, will you outlive your money? uhhh. no, that can't happen. that's the thing, you don't know how long it has to last. everyone has retirement questions. so ameriprise created the exclusive.. confident retirement approach. now you and your ameripise advisor can get the real answers you need. well, knowing gives you confidence. start building your confident retirement today. chocolate, soybeans, thisand apricots. made with what kind of chef comes up with this? a chef working with ibm watson, on the cloud.

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welcome back to "power lunch." off lows the laggers include names like caterpillar, johnson & johnson. those are the guys leading to the down side in today's dow action. >> thank you so much. power run down time. joining us is director of neil securities. jim iurio, also cnbc contributor. germany's manufacturing sector big hit plunging 4%. that is the growth engine of europe. do you think it can bring the region down? >> it is the one bright spot out of there. we are talking about a slow down and maybe has a lot to do with ukraine, as well. i think is more significant to come out of that is that

promised he is all in. the euro popped higher. i am concerned about the euro popping higher here. >> the imf trimming forecast for global growth, the u.s. likes like the place to be right now. the market is worried about it. >> i think you are right. that is not new news. we have been worried about them trimming the forecast. i think you are right. i think it will take global markets under pressure but i think the u.s. actually will come out and be in the bright spot. i think we see money flow in here. i think you are not going to see the big correction that so many people have been talking about. >> let's go to the last topic. earnings season kicking off. some of the soda streams of the world, container stores of the world really surprising the street with what they are coming in with. what about estimates going forward? are you looking for a good earnings season or not? >> i am not really.

this strong dollar is going to -- should really effect the multinational big exporters. i like a strong dollar because i like that it crushes oil prices and puts money back in the consumer's pocket. when you get earnings season you see the negative to that. i think some of the companies may have a tough time. ford warned about problems a couple of weeks ago. i think we could see difficulty with the strong dollar. >> you get the final word. what do you think? >> i like the strong dollar. i think any company that is worried about that or concerned about that has made amends for it. three weeks ahead of earnings they punished the stock and took 10% out of it. now it is building a base. when it comes out no one is surprised. i think this earnings season will be fine. i think we will see three quarters of the company beat estimates and everything will be great. i am not worried about it at all. >> on that note thank you so much. >> folks, thank you.

if you could only pay one bill would it be your cell phone bill or credit card bill? the surprising results of our all america survey. driven to distraction. is hands free technology helping drivers keep eyes on the road or not? phil lebeau behind the wheel. >> the real question is where are the minds of the drivers? we want you to weigh in. how should distracted driving be stopped. go to cnbc.com/vote. we will have the results of your vote right after this quick break. it's monday. a brand new start. your chance to rise and shine. with centurylink as your trusted technology partner, you can do just that. with our visionary cloud infrastructure, global broadband network and custom communications solutions, your business is more reliable - secure - agile.

and with responsive, dedicated support, we help you shine every day of the week. centurylink your link to what's next. big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much. just keeping the lights on. (laugh) nice. doing the big things that move an economy. see you tomorrow, mac. see you tomorrow, sam. just another day at norfolk southern.

it's in this spirit that ingu u.s. is becoming a new kind of company. one that helps you think differently about what's ahead, and what's possible when you get things organized. ing u.s. is now voya. changing the way you think of retirement. welcome back to "power lunch." check out shares of coty with news it will buy one of chanel's

brands it will give the luxury company a stake in coty. coty shares up by about 2.5%. >> here is a question for you. if you had to choose just one, which one would you choose? money to pay your cell phone bill or money for food? steve, this is a false choice. >> not for some americans. you have a cell phone. you have internet. you are a man -- if i wasn't a man of means how would i afford it? >> food. >> let me show you. our cnbc all america survey, 805 americans polled. how do you afford your technology? how does the new consumer get by today. 46% say they have not reduced spending to afford technology but nearly half of americans say they have reduced spending on

other things in order to afford it. where have they reduced it? entertainment such as movies. travel. gifts, 18%. 11% report reducing their food spending in order to afford technology. 10% say health care. which two groups have to try the hardest to keep up with the tech joness. women between 18 and 49. and the middle income. what about priorities of americans. if you couldn't pay what would you pay if you had to? would you definitely pay or try to pay or not pay at all? cell phone wins with 73%. internet 59% and cable/satellite coming in last which is why the cable companies are bundling these together because you may

not choose this because you want this. take a look at all of the priorities. put it in some kind of context. 99% would pay the utilities followed by rent and mortgage. i guess you would pay the water. if you are in the house pay for the alternate and electricity followed by the car. this is where it gets interesting. the cell phone here creeping up on the credit card in terms of priorities of americans. followed by internet and cable and satellite. so that is your portrait of the new consumer. some people have to stretch. you can see within those groups some stretch more than others when it comes to trying to keep up with the tech joness. >> which would you pay first, cell phone or credit card? >> cell phone. i feel like my livelihood is so based on having the cell phone that i am nowhere in this economy today. somebody says i have a job for you i will call you. where do i reach you? if they can't reach you there is

more to your livelihood depending on this stupid phone than anything else. >> if i ate less my phone would fit in my skinny jeans better. >> lose weight and carry your cell phone better. get a better phone. >> sue, over to you. thank you guys. sobering statistics here to tell you about. every day nine people are killed and more than 1,100 are injured in crashes involving a distracted driver. staggering, right? now a new report out shows switching to hands free driving may not make a difference in those stats. join the conversation. go to cnbc.com/vote. first, though, with more on the story, phil lebeau. >> there is a study done by aaa that will open a lot of people's eyes to the idea that when you go hands free you are eliminating distraction behind the wheel. aaa studied it and did a scientific study and said that is not the case. aaa says that when they looked

at the most popular hands free systems and measured reaction time, heart rates, subjectively how people were making decisions behind the wheel they found that a lot of systems weren't terribly intuitive and drivers got frustrated. when the drivers got frustrated they became distracted behind the wheel. this is happening not just with people on hands free devices but people picking up phones. in the real world it is clear that distracted driving is pushing a lot of people to say if i go hands free there will be fewer distractions. 86% of the new models have voice activated systems or blue tooth. remember 3,328 people killed last year due to distracted incidents. the least distract s of the systems and all of these voice recognition systems were to some degree distracted, toyota and

then hyundai and chrysler the bottom three in terms of distraction. the most is chevy's followed by mercedes and ford. we reached out to general motors to see if they have a comment regarding the study. they point out the software used in the study those were 2013 systems. the system has been upgraded. the bottom line is this. as long as you are doing something other than focusing on driving there is a level of distraction. with these systems that are voice based if you have saying call home, call my wife and then you are calling work you are frustrated. you are not paying attention to whether or not you should be driving. that is the issue being highlighted. >> it is very interesting and gives you something to think about. let's lock in the vote. 59% of you say arrests are the best way to cure distracted driving. 29% say preventive technology

and 12% said self-driving cars. >> i have never gotten frustrated with voice recognition. not ever. we are professional broadcasters. they are the most powerful women in business speaking with our julia boreston who is slumming it in california. >> reporter: really tough assignment here in this beautiful location. i will be speaking with one of the most powerful women in business. she was just named to cnbc's next list. she is talking to us about the future of social coming up after the break. dad,thank you mom for said this oftprotecting my future.you. thank you for being my hero and my dad. military families are uniquely thankful for many things, the legacy of usaa auto insurance could be one of them.

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sea captain: there's a narratorstorm cominhe storm narrator: that whipped through the turbine which poured... surplus energy into the plant which generously lowered its price and tipped off the house which used all that energy to stay warm through the storm. chipmunk: there's a bad storm comin! narrator: the internet of everything is changing how energy works. is your network ready?" fortunes annual most powerful women in business summit is getting way in california. julia is there live with an exclusive interview. >> reporter: thanks so much. i am joined by ceo of hearsay. >> it is an enterprise software company for sales people. >> you are primarily focused on

financial services. why is that? >> because we realize a lot of what is being shared on social media today maps directly to life events that effect people's financial services decisions. and then as you know financial services is so highly regulated so they need software to provide the governance and compliance. >> there has been a lot of talk about there being a social media bubble. there are so many tools to use now. do you know which tools, facebook, linked in or twitter are most effective for your clients? >> our clients use a combination of the three as well as google plus in some cases. >> and so give me an example of how someone might use your software. >> take an insurance agent from new york life for example. traditionally this person would cold call and look at alumni directory to call and try to build up the business. today they look at who they are connected to already on facebook and twitter and linked in and reach out at exactly the right

time when something important is happening and have a personalized conversation. >> how do you know that your software and social media platforms work? how do you measure that? >> it is a great question. we know it is effective because our customers are renewing. we just announced that nearly 100% of the customers have renewed over the last year. from a measurement perspective we look at retention and acquisition. >> so you were named to cnbc's next list. congratulations. what is your vision for the future of social over the next 25 years. >> that is a great question. i see technology really every aspect of our lives in every industry whether it is self-driving cars, wearable technologies, i think it is a really exciting time for technology. >> facebook, twitter, linked in still dominate? >> i think so. >> thank you for joining us. really appreciate it. back to you. >> let's see what is coming up on "street signs."

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a wild two days for gt advanced technologies announcing it will file for bankruptcy. the move attributed to a reaction to a report. up about 140%. let's keep it in perspective. this is a company that was $10 a share before bankruptcy and closer to $2. >> perspective is everything on that. thank you so much. let's check the markets right now after testing a new low for the trading session right about 1:00 eastern time. the dow paired a little bit of losses still down 125 points. the s&p 500 down almost 12. nasdaq is down 0.75%. transports down 102. that is 1.25% loss.

of major indexes transports leading the way down. the yield goes into the ten year note at 2.359%. there are some winners and we will show them to you. >> look at that ten year yield. that will do it for this edition of "power lunch." >> "street signs" begins now. "street signs" live from the new york stock exchange, the real street. another triple digit move on the dow, a surge in job openings across america and the nfl may have just gotten paid. we will explain why. what is going on with these markets? >> it is a real interesting thing. the triple digit move. you got your seat belt on? it is incredible. the dow is now on pace for its eighth triple digit move in the past 12 sessions. this is kind of a new