leading the way down. the yield goes into the ten year note at 2.359%. there are some winners and we will show them to you. >> look at that ten year yield. that will do it for this edition of "power lunch." >> "street signs" begins now. "street signs" live from the new york stock exchange, the real street. another triple digit move on the dow, a surge in job openings across america and the nfl may have just gotten paid. we will explain why. what is going on with these markets? >> it is a real interesting thing. the triple digit move. you got your seat belt on? it is incredible. the dow is now on pace for its eighth triple digit move in the past 12 sessions. this is kind of a new development. we will explain it in a moment.

october is down so far. september was negative, as well. that, by the way, is not new. take a look at the ten year. this is at the lowest in nearly a month. you have germany's economy falling out of bed. the imf cutting growth forecast. we seem to have a collision by two things which i guess the markets are taking as a certainty now. >> the collision is between the slower global growth and the certainty that the fed will be raising interest rates. i am pretty sure right now that the global growth issues will take -- be in the forefront. we are in a weak period here in the united states. i think the argument changes when we get earnings. we need corporations to clarify and what is the growth prospects in the u.s.? that is what i need to figure out. >> do you think the earnings

exacerbate volatility or calm it down. >> you get a biforication in the commentary. those with good focus in the u.s. will be pretty good. those with a bigger focus will be more cautious. those heavy in china more cautious. >> yum is going to be today. half of yum's earnings are in china. i really want to hear what they have to say about china right now. 2009 bombs in athens. europe was going down the tube. many nations were on the verge of a debt default. we are thousands of points higher on the dow than we were back then. why are people starting to get that concerned about europe this time when we have been here before five years ago? >> because the markets have moved up in anticipation that we would get a slow increase in global growth. we are not. europe is supposed to be going into positive gdp territory. we are flat to down. italy may be in a recession

already. this is not in the playing cards. this is why dragi -- nobody has more fun than the italians. the important thing is the governments over there saying everything i can to keep rates low. you people, u.s. and european leadership have to start with real fiscal reforms and are not getting it through. it is outspoken how difficult it is to get change in italy. we weren't supposed to have zero and negative growth three and four years after the european union is supposed to deal with the problems. >> in my opinion the fact that we are having a stock market discussion and listing semi obscure tech nocrats from europe is the problem. we need to not know who dragi is in order to have a healthy market. >> we need to make major political reforms in europe and

make it easier for a more dynamic economy. i want exxon to sell more oil and whole foods to sell more whole. >> get the system reformed and make it easier to hire people and easier to hire and fire people in europe. i'm not trying to make this europe centric. >> there is your headline. fire all italians. >> that's all i need. >> you helped me very much with my country. >> the 401 ks of this country held hostage by the italians. your other headline. >> i didn't say that. >> sickest economy in europe, france. an economy not doing well second largest economy in europe, one of the ten biggest of the world. france is in big trouble. you talk to germans and everybody is blaming everybody. the germans say how are we

supposed to sell goods in france when their economy is sinking? >> they need reforms. they need the same structural reforms we need to see in europe in general. >> enough talk. let's figure out what to do. bring in eugene profit. we will stay off the german stuff. don't worry. i will not say how is your parent company doing. >> next he will start picking on australians. >> nobody is picking on anybody. we are seeing these are economies in trouble. i don't like the fact that maybe you guys can comment on this and i hope my point was made, the fact that every market discussion coming up in the last couple of years seems to have to mention yellin, bernanke, abe in japan. how healthy of a market can we have when we are having these people engraingrained in our ma sense now?

>> it is one factor in a larger equation. you talk about the economy in europe. as you get a stronger dollar u.s. companies are doing well. multinationals might be off but that to me ends up being a buying student. you have to invest in all market environments. you can find a silver lining in any environment as long as there is not some shock i think this is a decent market. >> before we get on to a soaker. i want to pick. we had a heated debate as to whether it was a net negative or net positive. you said you think it is a positive. there are plenty of companies that would see it as a negative. >> depends on your positioning. it provides a back drop where you won't see energy prices increasing. it provides some credence that the fed won't move as quickly. that is the positive side of a stronger dollar. >> double edge sword. >> your thoughts?

>> i do think it might be you guys are too negative in europe. we have seen last two years we have had a recession. europe is creeping to 0.8% growth. that is some progress. it is not the progress that you guys expected compared to u.s. growth. i think the world grows in general at a turtle pace. we have to learn to live with that. and the u.s. is leading. this is i think sometimes from the u.s. perspective looks a little bit strange. >> i will pushback a little bit with all due respect. how, then, do we explain the yields on ten-year german bonds which are yielding a couple percent less than a few years ago. what is that saying to us? >> i do think in europe is in some way homogenous bond market. germany is aaa asset. >> still? >> i think this is a safe haven

driving germany favoring the german economy, low rates and very constructive dollar levels. >> being from germany, naturally, good for you for trying to support your country. on a daily basis we look at headlines like industrial orders sliding, industrial production sliding for the most in multiple years. this is the kind of thing that we are reacting to. do you think at the end of the day for an investment point of view does it make the u.s. look better? >> we look at lot of companies. every company we are talking about is talking about weakness in europe being a problem. they are also an industrial space. >> i think you have a very low valuation with the dollar. it is a nice place to be investing. i definitely would be a u.s. investor currently versus europe. >> i don't think we make this point. we could do a better job at this. the stock market is not the

economy. if a company sells fewer goods to germany that may hurt its stock price. there is no question the u.s. economy is getting better and has been slowly. not saying things are great but we are getting better. there has to be a lot of companies that sell maybe only to us here in the united states that are doing better. >> that is correct. i think that you are starting to see companies like nike even though they sell around the world that the growth is still -- >> they were blowout. >> exactly. >> but you look at a company like united rentals where a lot of revenue comes from u.s. that company will continue to be stronger. you can biforcate the market. time marches on and waits for no one. >> no other countries to insult. your other top story today to the point that we just made.

job openings across america soaring. there are 4.8 million open jobs in america and this is not a misprint. that is the most since january of 2001. what kind of jobs are being created? let's bring in tony chan. if you watched "morning joe" this morning we had this debate and we invited you back on because you have this chain of nail salons that you are trying to what you call star buck the salon industry. i like you investing in industries that can't be amazon. they have to hire people. are you creating jobs? >> we are creating jobs that are reskilling the market. there is nearly 5 million job openings but only two ways to fill that. one is to increase supplies.

the other way is increase price. increase wages. the problem is that when you have this gap we advice towards soft skills. you need to look at the vocational. look at people with high school degrees trying to have real hard skills like nail salon technicians at our company mini lux and re-educate. >> what do you think about the mismatch of skills here? when you look at the numbers you can't tell exactly there is a greater demand for labor. the pace of hiring has been picked up. how much of that do you think is due to mismatch of skills? >> geography. >> because you can't relocate if you can't sell your house. >> we are in a period of incredible technology transformation. whenever you have this amount of technological transformation you will have an interim period where you have a mismatch and lack of clearing of the market.

part one is absolutely mismatch because you have this need for real hard skilled people and you don't have an ability to retrain them. number two, the soft skills, the technology we are just not having enough people educated here. that is why we have to go overseas. >> every business owner complanes about regulation. we have the standard. the reality is out of new jersey you have to have more training to become a hair braider than a truck driver. you have nail salon technicians. do they need to ease up to make it easier? >> i think it is the opposite. the most used beauty service in the world least regulated. we are trying to reset the standards. even with regulation that you have the problem is it is under enforced. in new york city alone there are 5,000 nail salons. 27 inspectors to oversee infection, hygiene standards.

it is -- >> it is bureaucracy. you have no single governing body to do this. 50 states, 50 different standards for nail techs. >> i think it is absolutely wonderful. we can still be surprised. very quickly i think it is interesting. >> how are your nails? >> terrible. don't look at them. >> your question. >> you said you have to go overseas to find the skills you want. do you get pushback about that politically? >> i am a by product overseas, chinese. the problem is people don't get this is where job creation happens where you look at venture capital back firm the majority from immigrant-led businesses. >> 25 peace corps of all new corporations started by first generations. >> for people coming to the u.s.

coming to great college and institutions we have let's create more jobs. >> i agree. >> open it up a bit. >> my partner john hammel says venture capital is not about investing in companies. >> two interviews in one day. here is your depressing stat of the day. there are only 78 shopping days left until christmas. in the last couple of hours you have seen the first real argument against some of the rosier predictions. we will be really dismal about christmas. >> forbes is out with the list of most valuable athletes by brand. we will be counting them down. coming in at number five, indian cricket player with an estimated value of $28 million. we will reveal the rest of the top five when "street signs" returns. go ahead and put your bag right here. have a nice flight!

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a name you never heard of before yesterday which has been all over the news moving higher again, chimerix. this is on the news the nbc cameraman being treated for ebola in nebraska is being given this company's experimental drug, the second patient in america receiving this treatment. stocks currently higher. every time we talk about this fellow and dr. nancy snyderman, our best wishes, thoughts,

prayers, everything. good news there are still 78 shopping days left until christmas. the bad news is there are only 78 shopping days left until christmas. that means retail wars are heating up. how are retailers going to do this season? it really depends on who you ask? >> that is exactly right. it does feel like summer just ended here in the u.s. there are 11 saturdays left until christmas which means holiday forecasts are beginning to flow in. the national retail federation forecasting consumers spend a total of $617 billion online and in store. that would be an improvement of 4.1% over last year. projecting the average household will spend $684 down from $735 last year, a decrease of about 7% or so. the disconnect could be the

difference between what the economic data shows and how consumers say they feel. says economic factors have improved. pwc says 72% of consumers we surveyed believe the economic environment is the same or worse than last year. 84% tell us they are planning to spend the same or less than last year. regardless of income experts predict that clothing, gift cards, personal electronics top the wish list. according to pwc 61% what every day clothing. 58% are after gift cards looking for traditional toys about 36% of people and personal electronics about a third. apple's products at the top of many of the wish lists. >> thank you very much. let's bring in long time department store executive. ceo of advising investors on retail trends, well known to our

viewers. is it going to be a good -- by good i mean better than last year, holiday season? >> going to be wrong. one thing courtney didn't mention is the forecast that says 4.5%, the highest on the street which is where i happen to be. >> is that good? >> it would be the best in several years, five years, i think. i have said i think it is the best back half for apparel sales in the last five years. i think it is pretty straightforward. gas is going to $3 a gallon. that is really all you have to know. if gas is going to $3 a gallon more people are working. more people have income. the weather is going to be better. the holiday season calendar is better. what is going to keep it from being a good christmas? something has to happen for it not to be strong. >> is it possible to quantify how much is thanks to the gasoline situation? >> we know about $30 a quarter

flows at about $3.20 a gallon. if it drops to $3 we will be $40 billion into the consumer's pocket which means right into the retailers' pocket. >> riddle me this. i have on my screen 40 different retail stocks. of the 44 i counted nine are higher in the past month. if you are optimistic and others are optimistic why are the stocks down? >> there is a lot of concern in the real world about what is happening on the global scene. people are concerned that it is going to make the consumer feel bad. the consumer's individual prospects are better than they have been in a long time. >> stop right there, sir. mom and dad in oklahoma or idaho or whatever, the consumer out there, concerned about what is happening on the geopolitical scene and that is why they won't shop. >> i think shopping is going to be fine. i think something really dramatic would have to happen.

expanding balance sheets and will have a lot more money in their pockets because of energy crisis. if those are true i don't see how that can be a problem. >> what is the biggest threat to the holiday season outside of any virus that might start with an e? >> wow. >> there is also the enterovirus. it is hard to say what if. the reality is if something spreads people stay home. outside of that let's hope that doesn't happen, what is the biggest risk? >> a substantial change in something like interest rates that make the economy look scarier. >> that is not going to happen. or a big crash in the stock market would make things look a lot scarier. >> any buyering opportunities among retailers considering the stat about only 9 out of 44.

>> down 25% in a month. container store down. >> costco. >> j.c. penney down. >> back down below 10. >> costco will release tomorrow. i think they are a buying opportunity. i think they are the best retailer in the world. i think macy's is a buy. i think it is a great back half for department stores. i think penny's is a buy. it is a great back half for department stores. i think you can look places like urban outfitters interesting doing a lot of changes to the business. that would be an interesting one to look at. across the board i think retail itself will be strong. i wouldn't want to be stuck with the teen retailer because that is so competitive a space and traffic in the malls is going to be down substantially in the fourth quarter. overall spending will be good. >> best performing retail stock

in the last month? >> ultusalons. they have a great niche and doing a great job. i have been recommending them for a long time. >> have you met herb greenberg. he slamed them. you guys should fight. we found a big dose of vaccine to add to this dreary day on wall street. has soda stream's biggest fan gone flat? we will speak to one of these guys from our legendary

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on one gallon of fuel. what a day. can't wait til tomorrow. . that's the disaster dujour. it is self explanatory. it is container store, stock

down almost 24%. it cut sales forecast for the year. container store so nice called it twice. two brokerage houses slashed the target. >> you can never have too many disasters on one show. let's add a little sunshine. check out shares of coca-cola getting a new 16-year high. up 6.5% this year alone. coke is now trading at the highest level since 1998 in case anyone couldn't do the math. here is a big story. new developments at this hour that we brought to you more than a year ago on cnbc and on "street signs" in particular having to do with major problems within department of veterans affairs. i want to say first off, a lot of people don't realize you used to work on our show and worked with each of us. you and i worked on a mini

documentary on this. you have killed it, busted your butt for the veterans. awesome job. you don't get enough credit. >> thank you, guys. it is always nice to follow up on it. the latest headlines are that v.a. posing actions against inappropriate behavior and why reporting matters. we have seen the track record with the v.a. where they say they are taking action against somebody and find out that that very person announced his or her retirement or resignation weeks or months before that. >> or is getting a bonus. >> which happened at the hospital in pittsburgh. >> it is sickening. >> that official on top of everything was allowed to retire with a hefty severance package. seems like the same thing is happening now. v.a. confirmed one of the four officials proposed removing him on september 25. on september 26 he retired. the v.a. told us again that he

will be allowed to retire but that does not preclude government action. here you go again. you have these headlines where you are saying we are taking action and holding people accountable but do a little bit of digging and dig deeper and find out that that is not always the case. i want to mention that one of the key provisions of that new v.a. bill that passed in the summer after the v.a. scandal really hit was the ability for the secretary to be able to fire senior officials without having to go through all of this red tape. it has always been a very tedious process. that is also going to be a subject of upcoming congressional hearings. >> i know we have to go but i have to ask you, has anything improved and gotten better? >> some veterans will tell you it has. one of the provisions was to allow veterans to seek private care if they have to wait too long at the department of veterans affairs. some of our whistleblowers say they have been retaliated against which is another major issue of the department.

>> excellent reporting once again. let's take a look at what the markets are doing because we are sitting around session lows oen the dow down by 183 points. we have become used to triple digit moves. either up or down. well, beware of the ipos that can lose their fears. is go pro the next sodastream? something that got us thinking. >> and we are counting down the list of the top athletes as brands. coming in at number four, phil mickelson, a brand value of $29 million. who made the top three? the numbers are getting bigger? you have to stick around to find out. so i can reach ally bank 24/7, but there are no branches?

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before we get to street talk let's look at the dow jones industrial average down 187 points it has been a volatile day as you point out at the top of the show because right after the open right before noon around 1:00 and we keep going down. it is a real tug of war between buyers and sellers today.

>> which is what makes a market. >> takes two. time for something we do every day at this time. it is called street talk. . first we have deutsche bank upgrading mgm resorts to buy from hold. >> a lot of the stocks are going to be down today. mgm down 1.3%. the target was raised from $30 to $29. this was a $28 stock in march. deutsche bank says strength in vegas will count your weakness. we have goldman with a buy. >> 12 month at $166. the stock at $140. that is about 16% upside. the analyst note says something about a multilayered product cycle story. >> did someone at pr write that? >> clearly. the bottom line is they are positive on the stock.

>> that is the bottom line. number three, jeffreys upgrading noodles and company to a buy. >> the target goes to 24 from 22. what analysts are saying is that growth expectations have been smartly reset. if sales can improve we are back to the price. this is a hot stock. the ipo back down to around 48% year to date. coming to the rescue. >> a company that our good friend herb has commented on. he will be joining us in a second. our under radar name of the day is crown holdings. let's take a look at what it is up to. >> down 0.1%. we always dig out an under the radar name. up to a perform. they think europe and the currency concerns are simply overdone. they did drop the target to $1. stock is at 44.5.

they see about 9.5 in upside. from "street talk" where we only did four for time's sake to talking numbers. let's talk yum brands. >> parent company of taco bell, pizza hut. shares are down today coming ahead of earnings which come out tonight after the bell and will be dissected on "closing bell." we have rich ross. rich, i will start with you. let's take a look at the charts. yum, does it look good or bad? >> i will tell you this is setting up to be the most important quarterly earnings release. bring up the chart and i will show you why. the first chart is the six month. this is a shorter term chart. you can see after a shot start this stock falls 18% in just the last two weeks of july you see the series of bearish gaps. we catch a bid at the end of the summer as you would expect after

an 18% decline. you run into key resistance and break down from area of distribution. that is where it really gets interesting. let's look at the long term chart. i will take you back five years. here it is the 150-week moving average. you have been above it. you are teetering on the level right around $70. if you get a bad print tonight you will gap down below the key long term moving average and will generate the first confirmed sell signal in quite some time and there is significant down side from there. you have to watch that 150-week moving average. it is in serious jeopardy. >> the stakes are very high this afternoon. do you like or dislike yum? >> i do like it. i think we will have to focus on one key metric and that is the sales in china. if you see improvement in fourth quarter they will be negative. i think that will be a positive indicator for the stock. a lot of negative news has been priced in based on food supplier

issues in china. i think this is still a story that works. we like it here. >> so you like it. once again we are watching for the print later on today which will be dissected by the show following this one. be sure to check out the online edition of "talking numbers". >> the best of times and the worst of times at least for two stocks today. what the dickens is going on with go pro and sodastream? go pro at a new high since ipo. sodastream all-time low. sales concerns dragging the stock down. is one not like the other? let us bring in herb greenberg. good friend of the show. are you going to come on this fine program and say that go pro may be like sodastream and be a fad and phase out at some point?

>> i am just not that stupid, brian. what i will tell you is that you look at a sodastream and some of us were early when we said it is going to be a fad and turned out as a company comes out and says people aren't buying, that is a remarkable statement for a company. if you take a look at where you hit that point, the short seller has something called the room where something has 30 million units or so out there you are what i like to call all in. when will that be the case for go pro? don't know. will this be a good christmas for go pro? i would guess based on what everyone seems to say. there is competition as we talked about before with polaroid and others. in the end all of these things do peak. do they peak now, a year from now? that is the game. >> what do you see that is similar between the two and what

is different that might make go pro a more sustainable story? >> go pro is an electronics toy as opposed to something you are going to use for a bit and get co 2 canisters and say do i want to keep doing this? the thing i have to ask is this? when does it reach the point with go pro that people say it was fun but i'm not going to put it on every day for all of the sports i do? >> i think you are missing an important point which is that go pro is the camera but it says it is a content company. they have billions of videos that have been uploaded. >> not just the gadget. >> and then the big question is how do they monetize the media part of that equation or does someone buy them to have the media part of the equation? is this like instagram and everybody doing selfies, it is there but you have to monetize it. that is a big issue going forward. they have sold a lot of units

and will sell a lot of units. every kid out there will pester parents for one of those units. the lower the prices go the more people can afford it. you are the one who pointed out last time we are on polaroid at $99 where does this go? >> a little cube. it looks cool. >> it does look cool. >> i used a go pro on the racecar. >> the stock is up 300% since the ipo. >> go pro is $300. polaroid was $99. we will see. >> thank you very much. >> up next the markets continuing to slide. we will get your volatility play book as volatility ramps up with the dow down 186 points right now. >> we keep an eye on this market for you. time to reveal number three on the forbes list of the most valuable athlete brands. it is tennis star roger federer. the top two when "street signs" returns. tdd# 1-800-345-2550 [ male announcer ] your love for trading never stops,

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dow down 184 points right now. we are falling a bit, seem to have tapered off a little bit at this level all be it levels near the low of the day. let's bring in ben willis. we were just chatting. caterpillar the worst performer of the dow down 2.5%. i can't think of a stock more representative of the problems that we are talking about, currency translation, weakness around the world. this is an export-heavy company. does this sig niify our woes? >> absolutely. we need to look at from a global perspective what we have been watching is the unwind of the central banks manipulation of the global markets through their currencies. the dollar was a great benefactor for several weeks running as fast as it could to the upside while the rest of the world struggled with what they do with their growth.

you had mr. dragi uncovered as emperor of no close. as the currency start you are starting to see unwind now temporarily is the back fill of that indecision on the european union. you have the negative numbers out of germany which added fuel to that fire. we continue to test some of the technical levels, about to go to the 1929 test on the s&p. for the big picture i still think the united states is the best dirty shirt in the hamper and will be a bullish indicator once we get through this mess. >> is it as simple as saying for the moment i will avoid the companies that are perhaps more globally linked, companies like caterpillar that will go down and focus on domestic companies or is the whole boat potentially going to go down? >> the boat was on its way down with the russell 2000 and the s&p 600. >> it was 100% domestic

companies. >> and it was part of the pressure on the fact of the matter that raising capital would become more difficult for pure american companies. we have seen the correction, if you will, in the groups, the russell 2000. i think you have seen that corrective phase. >> over? >> i am bullish. i think it is a safe place to be. people, i go back to this all day with people buy their underwear on sale at macy's. why don't you do the same with your stocks? you are being given a buying opportunity. there is so much uncertainty in the market place it takes a little more nerve to buy a stock than t shirt. >> well said. appreciate that. i want to issue a correction to something i said as our buddy john fortt pointed out. go pro is making a $130 camera on the low end. i said 300. wherever you are, thank you for

pointing out my mistake on national television. >> it is actually an international show. a different take on cnbc's all american survey. we are talking about football. >> and time to reveal athlete with second most valuable brand in sports it is tiger woods. we will reveal the winner when "street signs" returns. (vo) you are a business pro. maestro of project management. baron of the build-out. you need a permit... to be this awesome. and you...rent from national. because only national lets you choose any car in the aisle... and go. and only national is ranked highest in car rental customer satisfaction by j.d. power. (aaron) purrrfect. (vo) meee-ow, business pro. meee-ow. go national. go like a pro. big day? ah, the usual. moved some new cars.

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will that be all, sir? thank you. ordering chinese food is a very predictable experience. i order b14. i get b14. no surprises. buying business internet, on the other hand, can be a roller coaster white knuckle thrill ride. you're promised one speed. but do you consistently get it? you do with comcast business. and often even more. it's reliable. just like kung pao fish. thank you, ping.

reliably fast internet starts at $89.95 a month. comcast business. built for business. okay. so brian and i have done something for you. we have a different take for you on cnbc's all-america economic survey. we're not talking gdp, not talking the fed. we're actually going to be talking football. how badly has the nfl's image been hurt by scandals? steve liesman is back at the mother ship with the exclusive results. what have we learned from this, steve? >> mandy, what's more all-america than football and football took a hit from the recent scandals of domestic violence. we asked a year about major league baseball and football and a favorability rating. no change from 2013 to '14 in

the favorability rating for major league. look at the nfl. 59% down to 53%. now rated a little bit less favorable. within a margin of error but the drop is not for the nfl. look at how that happened and what you see here is that these are those so-called warm between 0 and 50 on the scale of 100 but the percent cool gone up. this is where there's interesting information for the nfl of blue collar, up 12 points in terms of coolness or concern about the nfl. the gop up 11 points and then income under $30,000. why do they matter? >> they tell us that they watch the nfl a lot. at the core there's erosion for the nfl coming to their concern. next thing, should sponsors withdraw support in response of the scandals? 40 percent of americans say they

should. the biggest fans, they're the coolest on that idea. lesser fans, not watching the nfl, they're for mumore support that concept. back the you. >> let's talk sports with michael ozanian at "forbes" magazine. mike, the nfl's taken a lot of heat lately, a lot of it well deserved but the nba signed a nine-year $24 billion tv deal and finals ratings below what they were ten years ago. nfl has years before the next contract is coming up. $3 billion a year. the nba at $2.5 billion. how much will the much-maligned nfl get paid the next tv deal? got to be gigantic. >> if you look at the ratings for the nfl, despite the scandals, they're still spectacular. thursday night football on average is 56% higher than a year ago. and in fact, the packer-viking

game, adrian peterson plays for, one of the guys been in one of the scandals, if you will, they had one of the highest rating games ever on thursday night. >> as i pointed out on twitter, 20 points is smallest margin of victory of a thursday night game this year and the product on the field isn't good. you got ray rice. you have all kinds of stuff about peterson coming out of the minneapolis star tribune yesterday and just unbelievable if it's true. people say they're pissed -- mad at the nfl. i don't think i'm supposed to say that. i apologize. you get my point. they're still watching. >> i think sentiment is going to determine how the league handles the results of the ongoing investigation when the results come out and what that conclusion is and then what the nfl does. >> mike, before we let you go, we have been showing our viewers the new "forbes" list of athletes with the biggest brand have and let's reveal.

second is tiger woods held the top spot since 2008. and guess what, probably figured it out, number one, lebron james. brand value is a whopping $37 million. any surprises there, sir? >> lebron is capitalizing on that $20 million a year nike deal. the way we come up with the brand values is looking at the off the field incomes such as things from endorsements and we subtract from that the average of the top ten endorsement athletes in their field and actually tiger earns $2 million more off the playing course than does lebron, but golfers in general earn a little bit more. tiger will feel it next year because he's lost his ea sports video game deal. and he earned a lot of money with that. tiger's going to move down next year. >> michael, what's going to be your sports surprise?

anything on your mind to shock america? nothing else out of the nfl. >> what this basketball tv deal tells me is importance of over the top. not having a cable subscription. i was talking to people telling me perhaps as much as 15% of the value of this deal was for the streaming rights that they got with this espn got and we know baseball does it with mlb.tv. this is the wave of the future. this is where the younger audience goes -- >> we have to -- >> hand held devices. >> we have to leave it there. digital is here. mike, appreciate it. >> thank you for joining us here at the nyse. dad,thank you mom for said this oftprotecting my future.you. thank you for being my hero and my dad. military families are uniquely thankful for many things,

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yeah! he really loves that thing. welcome to "the closing bell," everybody. i'm kelly evans. >> i think you grew. i'm bill griffith. you're looking far reason for your stocks being lower today, look to europe. the imf forecasts for growth or lack thereof of a couple of years happening and could be hurting the bottom lines of some american companies, especially those that do business overseas. and you see the dow, setting lows right now. down about 200 points and take a look at