welcome back to p"power lunch." lithia motors is down about 18%, taking the rest of the auto sector as well. that's it for "power lunch." >> "street signs" begins now. welcome to "street signs." new graphics, new set, same old me. there's a story slamming one of america's hottest stocks, we'll get to that in a second. first melissa lee in for mandy, how are we looking? >> interesting day on the markets. seeing a number of sectors trying to make an attempt at a turnaround. the dow jones industrial average is down by just about 0.8% in terms of the s&p 500, what is interesting to note here is that the russell 2000 made a 52-week

low, did a massive reversal to up 1%. the nasdaq, the star here, the semiconductor index which from its lows have been up by almost 3% after losing the most in market cap on a single day on friday since the tech bubble burst in 2000. one economic story developing over the last couple of hours is gopro. shares taking a hit. a report out of the telegraph newspaper in england that a gopro camera attached to the helmet of formula one racer michael schumacher might have contributed to the worsening of his head injury from a skiing accident. let's bring in alex guana, an analyst. he has an outperform rating on gopro stock. the stock down 8%. your reaction? >> first off, it just -- heart goes out to the schumacher family. what a way to have something like this happening. a dad doing everything right. spending time with his kid. skiing the way hills are meant

to be skied, trying to capture those moments and to get hurt in this freak sort of way. there are no indications that the gopro definitively led to this accident. i for one believe if there's a way to make the gopro camera safer after this, gopro will do it. investors should note this has been clearly laid out in gopro's filings with the s.e.c. and the company has insurance against this risk factor it's no secret that gopro customers engage in extreme sports. >> i don't think this is necessarily a gopro issue. according to the reports, it seems like it could have been any helmet mounted camera, because when you have a head injury, the helmet is supposed to diffuse the impact. do you feel, even though they did lay it out there in their s1 this could be a risk to sales if this is proven? >> on the contrary.

i would think it would help sales what this highlights is that these action supports are dangerous. imagine how much worse it could be if you were carrying a large camcorder or trying to fiddle with a smartphone and capture the shots. i'm a father of four. we don't go out and capture action video with anything other than a go pro because you want your hands free. in my opinion, these are the safest action capture devices on the market with a lot of very flexible mounts to make sure you're doing it in the safest way possible. >> you know what, alex? the company may have laid it all out in the s1, but consumers don't read it. what if gopro is forced to put a warning label on the camera. will that deter sales? you know, the hard core action adventure sports guy will still mount that gopro when he's skydiving, if i'm a parent, as you are, i may not mount that gopro on my kid going down the ski slope. >> well, in this instance, i

would say this is not unlike having an air bag in your car. an air bag can kill you. it's dangerous. that doesn't mean you want to go down the streets without an air bag in your car. i think actually it's the contrary of this potentially hurting sales. this will highlight the need to be as safe as you can. use the proper mounting equipment and have the proper action capture devices. i don't expect people to change their behavior out of a strange sort of circumstances where he seems to have hit two rocks. >> as an avid skier myself, the risk might not be on the consumer side by the institutional side where if something like this is proven ski resorts say you must wear a helmet which is optional in most places and you can't mount anything to it. >> we'll have to see. a lot of hypotheticals. there might be a safer set of

5:r 5:r5 accessories forgo pro. >> the context of what you're saying, you are gopro bull. the stock is down 21%, are you sticking but your 105 price target even with the negative headlines and the deline in the stock in the past two weeks? >> absolutely. we made those bullish comments on early indications that the hero 4 was selling well in retail. we can add to that now online on the best buy website the gopro hero 4 has risen to its best seller. the gopro silver has risen to the top seller. as you pointed out, prior to us doing this commentary, there's

been an exceptionally volatile take in tech. a lot of names are moving around. jmp securities recommended nvidia because it provides gpus great for video editing and 4k that you can capture with gopro. a lot of volatility. a lot of opportunities for investors to take advantage of. in gopro that opportunity is here today. >> alex, thank you very much. >> your other top story, concern over ebola. reaction still coming in. the situation getting more tense in dallas after a nurse who had "extensive contact with thomas eric duncan" who died of ebola last week has now herself tested positive for the virus. let's get to meg tirrell in dallas. >> reporter: that's right. the cdc in a briefing said it's not yet known how the health care worker contracted ebola. they're looking into every other health care worker involved in the treatment of thomas eric

duf duncan in dallas. they said they would not be surprised to see more exposure. the cdc is working with hospitals throughout the country to think ebola when somebody comes in with fever and other symptoms and traveled to west africa recently. >> we will double down on training, outreach, education, assistance throughout the health care system. so that we can increase the awareness of ebola and increase the ability to respond rapidly. >> health care officials have been monitoring 48 contacts of mr. duncan's in dallas. none of whom have shown symptoms of ebola. the health care worker here is in stable condition. they're also monitoring one contact of hers, they placed proactiviely in isolation. vaccines are in early stages. we got news out of canada that a

vaccine they're developing has been entering human trials. that is expected in december. how is every hospital in america going to get the equipment they need and training they need for the small chance that they could get an ebola patient? joining us now is a partner from the nassau radiologic group. great to have you on set. i would imagine this is disruptive. we heard about a patient rolling into a massachusetts hospital. they essentially had to shut the hospital down. >> it's a big problem. hospitals are not adequately funded to handle this issue. the cdc allotted twice as much -- the congress allotted cdc twice as much money in 2004 than now. even with a $30 million increase to the cdc before congress went out of session, it's not enough to fund the tertiary ophospital secondary hospitals. this is in america's heartland.

this is not in liberia. to a certain extent, almost every hospital has to prepare themselves for the concept of having ebola. because ebola memices in the early stages flew, it's hard to sift the patients out off the bat and make sure these are the ones who need to stay in the hospital and be quarantined. >> is the bottom line if you're in a major metropolitan area, you're fine. the hospitals are equipped for this. if you're anywhere else in a tertiary city with a hospital where there could be a suspected ebola patient, you may not just -- >> i think it's an issue in every city. it doesn't matter the size. people are not prepared for what has to go on in terms of the effective treatment for these patients. you have to wear protective suits which are expensive. the taking off of the suit has to be monitored with tremendous care, because this virusobjects.

when you take that off, how do we knows there not spit or moisture on that suit that will be transmitted to another patient or doctor. >> when you sit back and look at this rationally, we can make all the rationale arguments we want, now that we've seen a health care worker who they are unfor the into t unfortunately trying to blame now, we will ask people in a deadly disease to eliminate all emotion, which i find difficult to believe. do you think hospital also have employment issues? people will want guarantees. >> they are. there's no way to give a guarantee. we already have seen with the dismantling of the room in dallas, labor was not wanting to go in there. that's a tough issue for a hospital which may have a strong union to deal with. i don't know how you get around

that. there's no guarantees for anyone around this. are people who are going to be paid a certain amount of money that they feel is not a wealthy man's salary, are they willing to risk life and limb to do this. your point is excellent about the janitorial services, they will have the biggest problem. >> thank you. >> my pleasure. how will the big publicly treated hospital hanchains bein re treating this. will costs skyrocket? johning us is john ransom. >> we have been in touch with a couple hospitals. i think this is an issue addressed on the september earnings calls. the two we've been in touch with, the costs are not going to be the issue. what the good doctor was saying, if there's an issue, it's on the labor side. it's not going to be, in my opinion, just going to be a cost

issue. >> i mean, we can pinpoint the cost of the protective suits but how about the disruptive nature of having a patient come into the emergency room with suspected ebola and the impact that it could have on a hospital and how the hospital works in general? >> hospitals, large ones, have isolation units. they developed protocols for sars, if you remember that. this is not new. but i think that -- i do think what's new is a qualitative issue, which is the fact that the disease is doubling every two weeks or three weeks in west africa. so we have not gotten control of the source. and we're still allowing flights in, and the media is beating the drum. the panic has a ways to go. in terms of any sort of rationale, you know, response on the cost side, that's minimal. again, i think the big issue is if we panic, the labor, especially the union hospitals, that's where you could see an

issue. i don't see it quite yet. >> in terms of hospitals you cover, how many of those hospitals have unionized labor forces concerning janitorial? what is the worst case scenario in your view in terms of increase in costs? >> i have not run those numbers. i don't think it's knowable at this point. look, i think will you have to s see more than one patient. but if you have a bunch of people showing up at a hospital with symptoms that don't turn out to be ebola and create panic, that's where you could get into disruption. we're a long way from that. again, you know, go back to the source. i think this is the symptom. the cause is people generally feel like the cdc and the federal government has a handle on this, and they feel confident in the safeguards. but if there's no trust in the central authorities and we're not stopping it at the source, that's where you could see panic multiply. we've had one person in the

entire country contract it. >> understood. your point about rationality is well taken. unfortunately in this situation, rationality may not be what is expected of everybody. >> yep. >> last quick question. are you set to ratchet down any estimates yet? or right now your estimates remain intact? >> like i said. i don't think this is a cost and material cost issue. even if it's a one-time cost issue, i don't think investors would punish stocks for that. these companies have billions of dollars, hda of $7 billion. even if it's a one off cost issue, i don't think that will be the issue for people owning the stock. the issue for people owning the stock are we seeing some sort of meltdown in the -- you know, the -- the chain of command. where workers at the far end of the chain of command refuse to execute orders because they done trust what's being told to them. that's the issue.

>> john ransom, thank you very much. all right. on deck, it is a busy week for the economy and likely the stock market as well. not moving much today, but there's many things happening this week that we will let you know about. we'll run through those coming up. >> fiat/chrysler making its wall street debut. we will speak to its ceo when "street signs" returns.

i coordinated my tie with the new lights. >> really? very thoughtful of you. >> i know. october gets a bad rap. the last few years folks have hardly been ghoulish. in 2009 we were up 1.5%. 2010, up 3%, 2011 up 5%. 2012 we dropped, but only 0.8%. last year we rose 0.6%. this year we know we're down 2.75%. but the average for october is a positive 1.95%. >> don't be spooked. >> that's not the october return. the end of september to this day, the 13th, 14th, 15th. so the first half of october, traditionally not lousy. >> how about the second half? >> stay tuned. let's bring in brian from

wells fargo and matrix asset advisers, jordan posner. brian, i will ask you what melissa snarkly asked me. will we reverse for the better in the second half of october? >> it's hard to define where we will be in the next couple of weeks. the market is in digestion period. people have been talking about the volatility in october. but you have to juxtapose is against the prior two months we didn't have a movement in more than 1% in either direction. we're in a phase where the market is trying to get its arms around this decoupling of market growth. on the recovery side, it's been now you've seep places like the u.s. show great strength. you've seen the uk, some changes in monetary posture. and as such, i think that's upsetting the apple cart a bit.

>> jordan, are you happy with brian's assessment in that there is such a thing as decoupling at this point? you heard about the concerns of overseas growth and what that could do to the united states and its growth trajectory. are we too complacent about what's going on overseas, not only are we getting bad data we are getting reactions in the stock market, such as the german dax to back that up. >> i think that's appropriate but there's more data to come that will be starting tomorrow for the next few weeks, that's about corporate earnings. corporate fundamentals for u.s. companies will be very important. especially in terms of valuations that have already come in somewhat. s&p down 6%, and the idea that individual stocks have corrected 10% to 20% as we look at them. you will be getting more fund fundamental data about how companies are doing.

you will have foreign currency translation back into dollars for overseas profits. but i think we'll be pleased with how companies are performing. there will probably be caution about the fourth quarter as there typically might be, especially now related to the fx issues. holiday may be shaping up in part because energy prices are down for the consumer and we may see a continuation of decent fundamental results in the u.s. >> it seems like all we talk about is everything but what is most fundamental to a stock price, that's earnings and cash flow. everything else we talked about. how do you believe that third quarter earnings, of which we will see here in a few days, will come in? >> i think last i checked, it was up around %. we're further down into the cycle. you are not getting a big bump. going to the other comments before, we need to play the expectations versus reality game. given the fact we have seen this downside the first two weeks of the month, you're not coming in

at an all-time high with this level of expectation. that's a function. as we move forward, we're looking at another record year for s&p earnings. u.s. steel remains number one, maybe emerging markets are third. one thing we want to be focused on is making sure we have accurate asset allocations, have some of that international exposu exposure, when that comes around, be into that as well. >> got it. thank you. when you see lower prices at the gas pump and the store t tends to make you happy. there's a time when lower prices can be a bad thing. what that time is coming up. and did you know there's a market for selling marijuana to pets? yes. marijuana to pets. this is real. we'll explain that coming up. go ahead and put your bag right here.

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big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much. just keeping the lights on. (laugh) nice. doing the big things that move an economy. see you tomorrow, mac. see you tomorrow, sam. just another day at norfolk southern.

good news, america, pump prices continue their slide lower. aaa says the national average price of unleaded gas is $3.19 a

gallon, 21 cents lower than a month ago. crude oil prices holding around the $5 a barrel mark. for the year crude has fallen more than 13%. well, if you're the leader of an oil production nation, you will be nervous to see oil prices fall. michelle cabrera here with more. >> vladimir putin of russia -- >> you are the international correspondent. >> vladimir putin of russia, and venezuela both need oil prices at much higher levels to balance budgets. venezuela just asked for an emergency meeting of opec. they want that meeting to try to stem the decline in the price of oil over the past few weeks. we'll show you the price of brent, oil that trades in london. it's fallen below $90 per

barrel. it has been as high as $117 a few weeks ago. for venezuela to balance i budget, oil needs to be between $110 and $210 per barrel. the reason we can't say for sure is venezuela publishes very little economic data. they are basically a black box. we know they're desperate because they called for that emergency meeting and they announced a fire sale at their citgo refineries. russia needs oil to be roughly at $100 per barrel to achieve a balanced budget. if they don't have enough money they have to borrow it. because of international sanctions it's becoming more and more difficult for russia to do so. right now investors are demanding a yield of nearly 10% on russia's ten-year bonds because of their intervention into ukraine.

venezuela's borrowing costs even higher. 15% in a world full of super low rates elsewhere. wherever there is high yield, there is high risk. we don't know that they're bringing in enough oil revenue to pay those bills. >> at this point the fear is default. >> for sure. if yow an investor, yes. whether or not you will get paid on those. two things you always ask when you buy a bond, do they have the willingness and ability to pay. venezuela always said they would have the ability to pay. the price of oil keeps falling, you have to worry about the ability to pay. >> that's a reason why you may want to buy the venezuela stock market, as we have shown in times show, if the country looks like it will default, equities rise. greece, argentina, indonesia,

south korea back 20 years ago, all rose. >> there's a currency risk there. their currency has been rising. >> that's a great point. >> i'm talking about from a pure nominal gain perspective. >> thank you. let's bring it back to america. do you love to see falling prices at the store? of course you do. how do you feel about shrinking paychecks? steve liesman has more on why deflation is bad for us, the consumerment. >> it's good news in the forefront of the thing, when prices fall, everybody is into it. let me show you reasons why deflation is not the thing you want to hope for. the first thing is, they don't know how to fight it. they know how to fight inflation by raising interest rates, but when you get deflation, you have to cut and you can't cut below zero you can, but people don't love it. the bankers don't like doing that. also in aggregate demand there's trouble. why buy now if things will be

cheaper tomorrow? that causes the economy to deline. asset prices can fall and so can wages when inflation falls. that's what melissa eluded to. only a few times of outright declines in the aggregate level. in the 1950s and most recently. watch what happened to wages. what you see is wages fall along with prices. we don't know which causes witch. the inflation falling or prices falling first. so the paycheck declines as well. >> steve, thank you. one bold sell call, street talk coming up next. and a penny for your thoughts on jcpenney's new ceo. "street signs" will be right back.

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time for something we do every day at this time, street talk. five stocks you need to know about. baxter international. >> this was the bold sell call you referred to. deutsche bank saying sell, sell, sell baxter, adding it to their short-term sell list. they think earnings expectations are too high. stock down 5% over the past month. >> and paychex. >> upgraded to a buy. they see nice froth ahead. the target $49, still a buy rating nonetheless. >> this is a company you know well, baby product company graco. >> it is, because i have a month-old kid at home. this is the paint company. >> oh, you know, this is what -- i'm sorry. i was thinking it wasn't a publicly traded company. >> this is the paint company based in minneapolis, minnesota. oppenheimer opting to buy, their target $79.

they see growth ahead. they had to sell a division under an ftc order. they bought a company and the ftc said no, no, no, you're way too big. i appreciate it. i have a one-month hold at home. next time we'll do huggies. >> next up, henry schein. >> i'm not endorsing huggies, pampers just as good. >> you'll take anything. >> henry schein upped to a buy from neutral. the target about $131. about 15% upside seen. and the under the radar name day of the date, reit. >> yes, upgraded to a strong buy. they're target $39, stock just under 34. about 15% upgrade seen. it pays a dividend of about

1.5%. >> not bad? >> in the reit world? >> could do better, right? now to talking numbers. our look at a stock from a fundamental and technical perspective. let's look at jcpenney. the retailer announcing that marvin ellison will be replacing mike ullman as ceo. despite the change, jcpenney was changed to a sell. traitors ta traders taking a different view, the stock is up 2% today. mary ross gilbert what do you think, is ellison the man to fix jcpenney? >> i think ellison is a good choice. i think that he brings tremendous experience from an operating perspective. he's raised the loyalty levels, customer loyalty, known for empowering his associates.

that takes jcp to the next level. but does it account for the valuation on the shares? we have a $3 price target on shares. we're assuming that the business recovers to 900 million in fiscal 16. so that's on the track that the company put out there for 1.2 billion for fiscal '17. if you slap a 6.5 times multiple on that metric, you're at $3 a share. >> oh. >> macy's, which is a great operator, they're trading at just six times that forward, and if you look at kohl's and dillards, they're trading in the 5s. you can see using 6.5 it appears to be high. it's their debt. they have a lot of debt on the company. that's constraining their val united nations. >> ari, what do you see on the charts? >> not much in the charts either.

i think near-term the stock is beaten up, deeply oversold. the most oversold conditions that we've seen since the stock was coming into the year. there is fuel for a bit of a counter trend move here after getting beaten up. except for, you know, the longer-term trend would suggest this volatile sideways trading would continue. here's what the charts are telling me. they deteriorated quickly. that break out we had at $10, the key concern is that couldn't hold. that shows there wasn't a lot of buying conviction on jcpenney's strength to those highs back in september. fell apart quickly. coming in to support at $7, support extends to $6. i would like to see price stabilization first on the upside. i think $8.50 is resistant. >> mary and ari, thank you very much. now the animal kingdom gone wild. we are talking hawks and drones,

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fiat chrysler making its wall street debut, listing shares on the new york stock exchange. let's get to phil lebeau, with the most powerful man right now in the global automobile business, sergio marchionne. >> thank you. i am joined by sergio marchionne, ceo of fiat chrysler automobile, and john elkin, chairman of fiat chrysler. talk about the significance of chrysler once again being listed here at the nyse. >> the chrysler stock has been away from new york now for nearly 15 years. daimler bought it back in the '90s. for us, now that we're together with fiat, it's a combination of

a long trip that started more than five years ago. you and i were reminisce being those dark days in 2009. i think the teams have traveled a long and painful road since then. but i think the listing is a recognition of the effort that's gone in by a bunch of people. 300,000 people that work there. we've done a lot. i'm incredibly proud of what they've done. i'm delighted. this is ten years in the making, five years for chrysler to get here. it's a great day. >> john, though this is not a capital raising stock listing, that potential exists in the future. if you do want to go to the markets at some point in the future, you're in position now listed here on the nyse where the process is easier, isn't it? >> no doubt, to be in the largest market is a great opportunity. on the other hand we are one of the big three. being in the u.s. and properly represented is big for us. >> i want to ask about your

growth projection force this five-year plan. there have been some analysts who have said these are pie in the sky projections. there's no way they'll be able to fund this, "b," able to meet the targets. you have seen those reports or comments. >> but these are the same people that were naysayers in 2004 when i went to fiat. the premature death of fiat was announced another the time. most people believed the thing could not be resurrected and recovered. we look at reality today, ten years after the fiat recovery story, five years after chrysler, these are both vibrant organizations that have come back in we use forecast and guidance as a way to provide clarity to the operating structure. i'm not going to quibble here as to whether we will sell, you know, a million jeeps or 99

999,999. the level of granularity is to provide structure. i feel confident we can hit the numbers. the important thing is tona gate through '15 and '16 which are the years in which we are in need of cash. >> real quick, the valuation of auto stocks, you think it's ridiculous. the market is not giving you your due. >> i was talking to bankers this morning sense i spent the day in new york. some of these auto stocks are trading 2.5 times cash flow. with all due respect to market val valuations, we're scraping the bottom of the barrel as not worthy of recognition as we may be. i don't think we should be given such a low grade. >> john, talk about ferrari. so many people are concerned that the dna will be changed. you will flood the market with ferraris now that you had this transition of leadership that sergio will wreck the brand. what do you think when you hear those?

>> we were with sergio yesterday in l.a. to celebrate the 60th anniversary in america. what we said to everyone is that ferrari will continue to be unique, that's the objective. we have an incredible brand, the most powerful brand in the world. there's no reason for us to change that. on the contrary me. >> sergio, adam joseph, out with a note last week what he's saying is what tesla is doing makes people like you in the corporate suites at the established automakers nervous. are you scared of tesla? >> scared is the wrong term. i'm impressed by what they've done. i think we collectively as an auto industry have taken an incredib incredible look. he deserves more attention than we've given them. tesla's valuation is in the stratosphere. in terms of the underlying business model and what he's

doing, it's something we need to understand much betterment i think it would be an incredible shame if the large automakers, especially the guys residing in detroit, do not find a way to create a business model that can compete effectively with him. he's done a great job. >> sergio marchionne, along with john elkann, chairman of fiat automobile. 2018, that's the end of it for you? >> 2018, i stop making cars at the end. we do something else. >> let the young guys take over. >> let the punks. >> all right. great stuff. appreciate it. all right. mark cuban has a trillion dollar student loan idea to help the u.s. economy. is it a slam dunk or a brick shot? and this video of a hawk downing a drone. maybe the craziest thing you'll see all day.

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san francisco for the dream force event. let's bring in josh lipton. josh, this year it's all about controlling the cloud, of course. >> well, melissa, you know, there's going to be 135,000 people here over the next 4 days. the live bands just outside have been going on all day. but this actually isn't a music festival. it is a celebration of the cloud software industry which is growing by leaps and bounds. sale force and the leader in that trend of cloud technology, that's been companies offer web-based solutions sold as subscriptions rather than licenses and businesses we know have been moving their i.t. services to the cloud to save costs, streamline operations. but, of course, sales force faces competition. oracle, s.a.p. net suite, a lot of money is at stake. global spending on public cloud services hit $46 billion last year. it's $107 billion by 2017 according to idc. we think of sales force, we

often think of customer management software but today they actually announced a new product. making a bigger push into the $38 billion analytics market but check out sales force stock. not doing a whole lot today. in fact, not done much in the past 12 months. analysts, investors, you hear concerns of valuation and the impact of some acquisitions and the biggest rival, the tech titans to disrupt like oracle, they have done better moving and pivoting into the cloud. back the you. >> thanks so much. for more head to cnbc.com/techdrivers. mark cuban proposed something interesting. capping student loans at $10,000 annually per student to try to save the u.s. economy. skyrocketing tuition costs, is this feez snbl let's bring in personal finance expert sharon epperson. his whole thing is not to prevent people from going to college. that's what people are criticizing it. his idea is reduce credit, i

assume, college costs must come down? >> if you reduce the amount of people to borrow then tuition will come down because tuitions won't keep going up and people won't be able to pay it out of their pocket. it's a good idea. borrowing should be the last resort for everyone and i think a lot of parents and students are not seeing it that way and seeing it as a way to pay for the entire cost of college. but keep in mind there are already limits out there. the federal government will not let you borrow but a certain amount. dependent undergraduate only up to $31,000 in the course of your undergraduate career over a 6-year time frame. independent students, those 24 or older, $57,500 total limit that you can borrow. for graduate students, for loans, this is $138,000. where you get into some trouble are the plus loans. these federal loans that parents can take out that graduate students can take out to borrow

up to the cost of your entire attendance and that is that problem covering living expenses, as well. people borrowing more than really what they should based on what they can afford. >> i was going to say i like it because it's finally a tacet acknowledgment by somebody other than pundits saying college is so expensive, in part, because loans are too easy. easy credit. i argued. you're a harvard grad. >> so's sharon. >> yes. >> you're surrounded by brilliance. >> suddenly i feel completely -- public state school guy right here. i feel like harvard can charge $200,000 a year today and have no dropoff in applications. >> well, at least -- >> borrowing the money, you're going to go. >> with elite universities that's true and cuban pointed out in the conference speaking is that some of the colleges and universities will go away if they can't figure out how to stay cost effective and also how to stay competitive in terms of

-- >> ultimate free market environment. >> exactly. the key is don't borrow as the first choice and perfect advice. try to pay for it in other ways. scholarships first off. >> great advice. >> i feel like a ball in a game of harvard pong. >> you can have him, sharon. >> var happy about it. cannabis for your cat. >> does that sound crazy? it's a real thing, by the way, melissa. a real business. a doggy dime bag as i called it earlier. i wouldn't know what that is. >> that's next. in a world that's changing faster than ever, we believe outshining the competition tomorrow requires challenging your business inside and out today. at cognizant, we help forward-looking companies run better and run different - to give your customers every reason to keep looking for you. so if you're ready to see opportunities and see them through, we say: let's get to work. because the future belongs to those who challenge the present.

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with enrollment in experian credit tracker sm. a doobie for you doggy or cannabis for your cat. it sounds crazy but it's real. let's get straight to kate rogers in new york. kate? >> reporter: hey, guys. it sounds crazy but not like they're lighting up a joint and we are here at the east coast cannabis expo and they're looking to make food, treats and won't get your dog or cat high but interestingly enough they say veterinarians are interested in the products they're looking to bring to market. >> we actually talked to and worked with veterinarians that came by to access it for dogs and cats and mixing it in pet

food. it is not preferable. they want access to it for animals right now. veterinarians are telling us we need this and use it and they have been getting it anywhere they can. we want to do it the right way. >> reporter: hemp meds says that they're hoping that the product will be to market within six to 12 months and currently planning to seek regulatory approval and interesting thing is that the environment for pet food they say more stringent than for people. also, while we were at the expo today, we were looking at a company called pot-bodics with a marijuana robot called the bud tender and another looking to develop a drug that will help athletes with traumatic head injury and huge right now in the nfl. back to you guys. >> all right. kate, thank you very much. well, speaking of animals, file this under the best thing you might see today. wins the internet as they say. a red-tailed hawk that did not

like a drone over massachusetts attacked it said drone taking from the sky, melissa, fair to say nature 1, robots 0. >> go drone. i'll see you tonight. >> what? >> "fast at 5:00." >> what will you be doing? >> key reversals. >> all right. thanks. "closing bell" starts right now. and welcome to "the closing bell." i'm kelly evans here at the new york stock exchange. >> i'm scott wapner in for bill griffith today. we have a fluctuating market and the final hour of trading and lately that's been a very eventful 60 minutes for investors. >> certainly has. oil a huge story. gas prices in many parts of the nation below $3 gallon. good news, right? not so fast. there's a downside to plunging prices and we'll explain. the cdc