started buying them around the 50 cent level. >> final trades. >> american airlines long. >> ual long. >> made it on time. "halftime" is over. "power lunch" and the second half of the trading day start now. today on "power lunch" the american and global economies through the eyes of three disparate ceos. they represent the consumer discretionary sector, chip sector and bio tech. you will get information all in the next five minutes. i'm supposed to stay here. don't go anywhere. the man who cleans up ebola in new york city. what does it cost? who pays the bill? how safe is it to do? all those questions will be answered today. and lava raining down on a

hawaii neighborhood. mother nature's fury on display. an amazing site. we will show it all to you. look at that. first to sue at the new york stock exchange. >> we start with three very unique and well placed sources. the ceos of three companies with big news and a great view of the american and global economies, all three stocks happen to be up sharply today. let's take a look at whirlpool up almost 7%. integrated device technologies up almost 18% and preceptoes up 40%. we start with the state of the consumer after whirlpool posted numbers just below estimates. the stock is up big time today. the consumer discretionary's etfs having a strong run. today confidence reaffirmed as

the consumer confidence numbers came in at a seven year high. are things as rosy as they sound? with us is whirlpool ceo. welcome. nice move in the stock today. >> pleasure to be on the show. >> you know, you beat the street but your guidance was a little iffy and initially we did see pressure on the stock but it has come back. tell me how you see the state of the consumer both here at home and also in europe where you had pretty decent results despite the slump there. >> it is really a little bit mixed around the world. in the u.s. we continue to see what i would call solid growth. year to date the industry demand for appliances is up a little bit over 5%. and in europe it's modestly up, 1% or 2% depending on the markets. overall it is pretty much in line with expectations. we do see the u.s. as the strongest market in the world right now in terms of demand

growth. the rest of the markets are impacted somewhat by volatility. we are very satisfy d with the growth in u.s. and europe. >> so many people have been worried about china. yet you have been on the acquisition trail there. you see opportunity further down the line. >> we sure do. china started off slow, negative double digits but moderated throughout the year. we are now forecasting the china market for demand for appliances to be modestly down for the year. we are making and we just concluded an acquisition for majority stake of a company which will significantly increase our position in that market. this business has been growing very well and we think that i won't say the worst is over but we think the demand side of the business is moderating and we are actually looking for small

improvements next year. >> very quickly on europe. there is a lot of talk on the floor about the fact that europe may be headed into recession. do you see that or do you think that's out of line with what you see on the ground there? >> i think that's the pessimistic view. there are 30 different markets across europe and 30 different stories. overall we see slow moderate improvement across europe as a whole. but on an individual market basis we see strengths and weaknesses. >> on that note jeff fettig thanks for joining us. the second of our three ceos took over integrated device technology at the start of the year and currently the company has revenues just shy of a half billion dollars. market cap 2.2 billion. earnings reported last night better than guidance. the company's stock so far this

year up 64%. greg waters, good to have you with us. you took over at the start of this year. your stock is up 64% since then. why don't you just retire right now? >> plenty more to do. thank you for the opening. we think it is the beginning of a good long journey. >> your revenues are about a half a billion dollars. for the people who are not familiar with what your company does, would you do me sort of a mental pie chart of what that revenue consists of? segment your business. >> it would be a pleasure. we focus the company into three major areas all of which have to do with the mobile economy or the processing of data for that mobile economy. you will find us in this new area of what we call wireless charging which is allowing a lot of wireless gadgets to charge without wires. that drives the mobile economy more wireless gadgets. you see more demand for the

processing of the data which is the second leg of our business is that we sell a lot of components into data centers, the cloud, if you will. and the third thing is once the data exists you have to move it around which is the third leg and the largest part of our business is in communications infrastructure. so, for instance, every call that goes through a 4 g network, for instance, passes through a set of idt chips. >> when i see the ads for the wireless carriers and they are bragging about how much 4 g lte coverage they have it is coming through your chips. >> all through infrastructure. in addition we see recent news. we announced the marriott hotels is installing wireless charging in many lobbies. the leverage of new toquenology which we think has potential of

being new over the years. >> final question. company and/or industry. [ inaudible ] but i do think that the dividing line between winners and losers in the growth category. >> we are showing a graphic of the index. it is down over the past month. you see it is up a little bit today. to your point there will be a demarcation between the winners for broad business and the alternate brands? >> i think if i were to sum that up i think for people that sell into very broad and more

commodity class type products there is weakness in different parts of the world. we don't have a lot of exposure to that broad overall market but rather we have invested into cloud computing and things like wireless charging and into things like wireless communications infrastructure. we think those markets have long legs. >> thank you very much. continued good fortune to you. breaking news in the bond market. two year notes up for auction. you know who is following it, rick santelli. >> notes were auctioned to start supply for the week. the yield at this auction was 0.425 within the range even though it flipped in the one issue market. pricing wasn't an issue. where it did get dicy was the bid to cover it. 3.11 of investor money was on the light side. weakness in september 2013 and

indirects were a bit stronger than the average at 36.7. dealers take 47.2%. the grade for demand straight up c minus. hit the street at 1:00 eastern we will cover it. to bio tech with receptos. new high above $99 a share on news its drug to treat inflammatory bowel disease met mid stage trial goals in afternoon trading up $26. that's 40% right now as you see there. "power lunch" exclusive with meg terrell and receptos' ceo live from san diego. >> hi, tyler.

thank you for joining us. >> thanks, meg. thanks for having me. >> let's talk about the stock's incredible reaction. it looks like people were positively surprised about the data. can you explain why they were so upside surprised here? is it that it is a bigger opportunity? just talk about what the landscape is here where your drug is working to treat. >> absolutely. we actually -- the drug we have is called rpc 1063. we actually disclosed positive data in multiple clurose s in june of this year. i think people were expecting this drug to work effectively and our thesis was to see improved safety profile which appears to be playing out. in inflammatory bowel disease this is really an unvalidated mechanism. until this point in time nobody has been able to prove that this particular drug working in this kind of a mechanism would work

and this is the first data of its sort. it is a really great outcome for patients suffering from inflammatory bowel disease in general. we are very excited about the results. >> right. let's talk about crones. i know you are talking about starting a trial. what other catalysts do you have for this drug or the rest of your business? >> first and foremost the markets that we are going to be addressing are very large markets. today in ms we are looking at about an $18 billion market. we think we have a sizable opportunit in that segment. the inflammatory bowel disease is a little bit smaller in terms of value but has approximately 3 million patients world wide suffer from inflammatory bowel disease. 70,000 patients get diagnosed

every year in the united states alone. approximately 700,000 patients in the u.s. with ulcerative colitis. in terms of catalyst we have this data and then we are looking to see how this drug does in a longer term setting, in other words, a maintenance setting. and that will be a middle of next year that we will be disclosing that data. so those would be pretty important catalysts. >> thank you so much. we really appreciate your time. >> thanks for having me. >> tyler, back to you. >> thank you very much. in today's yahoo finance poll of the day if you had to pick one of the sectors 29% say consumer discretionary and 56% say bio tech and 15% say semi

conducters. >> let's talk more about that. we just talked to the ceos of idti and whirlpool. is there value in the sectors given the recent market pullback? joining us is chief market strategist at converge exgroup. nick, i will start with you. let's take a look at what you like. consumer discretionary is at the top of the list. >> consumer discretionary has lagged the market over the year. it is flat on the year even though s&p is up roughly 6.5%. we are getting better news about the consumer going into the latter half of the year. better labor and confidence numbers. that lines us up for a pretty good holiday period which is a very important catalyst for consumer discretionary names. >> you also like technology.

>> technology is the other half of the coin. tech has done really well this year up over 10%. the yield on technology is still right in there with the market, 1.7% for large cap tech versus 1.9 for the market. increasing share of consumer wallet internationally and benefitting from a better holiday and better corporate spending as we budget for 2015. that's the other group we like a lot, as well. >> let me turn to you, mark. do you agree with nick. do you like consumer discretionary? if not, why not? >> well, sue, having just reviewed and listened to the ceos i hope the products sell like crazy particularly the bio tech. you are talking about a business with 4 million in sales and a $2.7 billion market cap. i think it is a huge addressable market. in terms of business valuation i think you ought to register and sell more stock to help fund

requirements. that is a high ratio of sales from my perspective. >> and you don't own whirlpool, either, do you? >> again, i think these are a couple of businesses that are hitting new high prices. whirlpool being one. you know, honestly i look for things on the new low list. those are not distressed valuations from my perspective. >> you like high quality but smaller cap businesses? >> yeah, sue. i think there is a lot of interesting names out there. there are 10,000 smaller cap names that we can look at. one name that is canadian that suffered somewhat here recently, chorus entertainment. the canadian regulatory authorities are deciding whether cable viewers have a pick and pay to select the cable choices they want or if that is going to be more expenses for viewers. it is big in women's and children's programming.

you get paid to wait with north of 5% dividend. we think the shares are worth close to $30 a share. >> now they are trading at $20.52. nick, mark, thank you very much. appreciate it. >> i think mark will play archie manning in the movie. oil prices plunging 20% in the past 12 weeks. what it means for prices at the pump heading into the holidays. lockheed martin getting a boost for the f-35 fighter. jane wells is on defense. it's become a very popular jet despite its price tag. everyone wants one. what does it mean for lockheed and another next generation program hitting turbulence. that is next on "power lunch." anything worth pursuing requires precision and attention to detail. it takes knowledge, hard work and a plan. at baird, we approach your wealth management strategy that same way.

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welcome back to "power lunch." shares of wireless tech and patenting licensing company interdigital gaining. it won a jury trial in delaware against chinese mobile phone maker zte. the jury found three patents held by idcc were valid and infringed upon. shares gained around 56% so far in 2014. back over to you. there is an oil shock. west texas intermediate crude bouncing back after falling below $80 a barrel yesterday and

hitting the lowest level since june of 2012. prices down 20% in the past three months. what do plunging prices mean for you? the average price at the pump is $3 a gallon in america as we head into the holiday season and that is a four year low. to headlines, a number of stocks moving big on the back of their latest earnings. auto nation is one of them. the auto retailer beating on the top and bottom line as profits expand on sales of used cars. spirit airlines in green. the discount carrier beating profit estimates but revenue short of forecast. and coach shares taking a hit. the luxury goods maker beating earning estimates thanks to overseas growth but same store sales in north america down 24% from a year ago. down to washington with breaking news. >> the federal trade commission is suing at&t saying it has misled millions of consumers

with promised of unlimited data promises. the federal trade commission filing a complaint charging at&t misleading millions by charging for unlimited data plans while reducing the data speeds in some cases according to the complaint by nearly 90%. the quote now from edith ramirez at&t promised customers unlimited data and many instances failed to deliver on the promise. the issue here is simple, unlimited means unlimited. back to you. >> thank you very much. lockheed, one of the stocks we are watching today and over the past weeks and months. the defense giant getting more orders for its very expensive f-35 fighter. jane wells here with the details. >> a big show of confidence in the expensive delayed fighter jet which is trying to make itself cheaper. lockheed has gotten the green

light from the pentagon for the production. 29 for the israel. this will bring the total aircraft underway to around 200. reuters reports israel wants 25 more pending approval. a lot of money israel spends on defense programs comes from u.s. grants. they are being tested with first expected to be combat ready next year. the program has been behind schedule due to glitches and the cost. this is key. lockheed says the next batch will be 3.6% cheaper, part of the drive to drive down the cost of what is going to be the most expensive program in military history. another program remains up in the air. the u class unmanned plane meant to extend surveillance capabilities at sea. how far and how heavily armed the drones should be is being debated at the pentagon right now. a lot of it has to do with the

cost. lockheed, boeing, general in the hunt. the guy controls it on the carrier, nobody on the plane, there is a guy behind the guy doing this with the actual controls. >> wow. >> that is the coolest thing. defense sectors continuing to grow. the index that tracks big players up almost 15% in the past one year and that outpaces the s&p 500. some of the big winners in 2014, lockheed up 23%. general dynamics up 41%. there are new fears about high end condos. are we becoming a nation of renters? go to cnbc.com/vote. is owning a home still part of the american dream or not?

>> the american dream takes yet another hit and a surprising call on home prices from one of the nation's top economists. we have details coming up next. >> sales are slowing in the expensive new luxury tower. is the area of the stash pad ending? we will have penthouse views coming up after the break. she inspires you. no question about that. but your erectile dysfunction - that could be a question of blood flow. cialis tadalafil for daily use helps you be ready anytime the moment's right. you can be more confident in your ability to be ready. and the same cialis is the only daily ed tablet approved to treat ed and symptoms of bph, like needing to go frequently or urgently. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure.

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an amazing act by mother nature. it looks like a river of fire. that is lava coming from the volcano on the big island. it is getting closer and closer to a rural town in hawaii. the temperature of that lava is said to be 2,000 degrees fahrenheit. the slow motion disaster is moving at about 15 to 20 yards per hour. it has crossed one street in the town already and is on the way towards homes. the red cross is opening a shelter for people forced to flee their homes.

up to dominic chu. >> ibm buying more stock. authorized $5 billion worth of stock to be repurchased and the company says it will make purchases pursuant to market conditions and in addition to this is the remaining 1.4 billion left on the current buyback plan. notes ibm has bought back around $108 billion of its own stock since 2000. ibm shares lagged overall market but it should be pointed out that ibm has invested about $133 billion worth of research and development and capital expenditures. the balance story there for ibm. >> american housing market. are we now a nation of renters or buyers. is owning a home no longer part of the american dream.

go to cnbc.com/vote. >> american dream or not u.s. homeownership dipped again. now at the lowest level since start of 1995. the homeownership rate fell to 64.4% from a high of 69.2% in 2004 according to the u.s. census. add to that about 3 million borrowers in some stage of foreclosure and the real homeownership rate is lower. is housing too expensive or is there a bigger movement here? >> demand is shifting so it seems like we have a new urbanization and people are not so interested in these houses they have built in recent years. there is more interest in apartment living or renting. >> home prices still are up 5.1% in august nationally on the s&p

index. red still hot as young americans are choosing rents over homeownership. part is higher home prices and part credit. it is said he thinks it is possible for home prices to go negative nationally again. very few are predicting that. never say never. it could get more buyers back into the market. >> thank you very much. let's lock in the vote. is owning the home no longer part of the american dream. you see 73% of you, about three out of four agree with that statement that it is no longer a part of the american dream. and a mere 27% say that's not true. it still is. staying with the theme of real estate. is the era of the overpriced condo coming to an end? robert frank has been doing digging specifically with respect to those high priced buildings in new york. >> i don't know if it is coming

to an end but we are seeing a very sudden slow end of growth especially among those foreign buys. the real state advisory firm looked at marks in the u.s. they found sales growth has slowed to the single digits after growing 30% to 40% for more than 2.5 years. growth is especially weak in l.a., orange county as well as las vegas. new condo developments there in new york, prices have fallen by 8% in the third quarter. in miami prices down 19% for luxury condos. in the quarter sales are down in miami by 22%. there are two reasons for this. one is rising inventories and also weakness overseas. new luxury inventory doubled in manhattan over the past career and miami inventory grown by about one-third. you have the weakness in china, russia, latin america, all of that slowing wealth creation and

demand for stash pads or real estate for investment security. the stash pads could become crash pads. at 157, that building in new york city, it will take six years at the current sales rate to sell all of those units. >> when you say investment security is that a polite way of saying flight capital? people trying to get money out of russia, china, wherever it is there may be restrictions. >> put it in a safe-deposit box in the sky in manhattan. let's check in on the bond market after the two year note option which got a c minus from rick santelli. he is back with us. >> as fascinating as it was to see the constant erosion of options, they are getting decent grades. it didn't have a huge effect on

the market. we are hovering a little hotter on change. open the chart up month to date 230 to 235 most are looking at to be a breaker. and if you look at a two-day chart of the euros it is firming up for another run at 128. here is a chart we don't show much. a chart starting at the spring of 2012. everybody knows that commodity prices have been really stingy with any rallies. this is holding in an area established in the summer of 2012. you need to pay attention. back to you, tyler. containing the ebola outbreak. the safety officer of bio recovery will join us. his company goes in and cleans up areas suspected of being contaminated with the virus. the company was tasked with cleaning up the apartment of dr. craig spencer after he contracted ebola and then assigned the job of cleaning up

that bowling alley where the doctor went. how do you clean up ebola? what do you do with the waste once you have it? join the conversation. would you work for a company that cleans up the ebola virus? go to cnbc.com/vote. power is back in two. ameriprise asked people a simple question: in retirement, will you outlive your money? uhhh. no, that can't happen. that's the thing, you don't know how long it has to last. everyone has retirement questions. so ameriprise created the exclusive.. confident retirement approach. now you and your ameripise advisor can get the real answers you need. well, knowing gives you confidence. start building your confident retirement today.

activists in hong kong organized a mass raising of umbrellas to celebrate anniversary. hong kong police fired tear gas into a crowd of prodemocracy demonstrators. student leaders said they will consider asking officials to meet with them directly. the first time such a request has been made. you know as new york deals with the second ebola scare of the past week we turn our attention to the cleanup. how do you clean a contaminated area? who pays the bill? who do you bring in to handle contagious material? joining us is ceo of bio.

mr. pain nice to have you on the phone with us. thank you for joining us. how do you go about -- >> thank you for having me on. >> how do you go about cleaning up -- you did the gutters bowling alley. how do you go about doing it? what types of solutions do you use? what type of equipment do you wear? tell me about that. >> well, right now the tough part is the chemicals and picking which type of chemical solvent to use because there has been no extensive testing on ebola. we treated it with bleach. we are using 10% bleach and the methodology of cleanup is manual. we are not using any types of robots or droid type animated machines. we are using manpower to go in. all of the items are sprayed,

disinfected several times for security purposes. we are doing the average process about four times for safety reasons. it's a very long and grueling process. it usually takes between 8 and 15 hours. >> it sounds like it certainly is. you also wear different kinds of suits than the cdc wears. it's a much more secure, for lack of a better word, tougher suit. you also do certain things with the oxygen tanks that you use. tell me about the precautions you put in place for your personnel. >> right now the cdc has changed consistently. they used to recommend a low c type of protection. they recently changed it to high. we only use level a suits which is the same thing you see in the movies -- >> we are looking at some of you suited up. i see the oxygen tank. that is the apartment of dr. spencer who is still in bellevue hospital being treated for

ebola. this is your crew as they are going in. it looks like they are very well prepared. >> absolutely. we train for stuff like this every single day, 360 days a year give or take almost. every single day business is hazardous waste, different types of pathogens. everything we deal with on a daily basis has a cure. dealing with anthrax or ebola it is a different situation. this is the stuff we train for to go over the top with protection because there is no room for error. >> do you remove anything from the premises that you disinfect, in other words, dr. spencer's home, that bowling alley? if you remove things what do you do with them afterwards? have you had a harder time finding individuals who want to do this work in light of ebola? and what do your family or friends say about the work you are doing? >> a lot of questions.

first thing would be the things that we remove generally are all products that he would be in close proximity to or using, obviously toothbrushes, soaps, anything going to his body we have to take care of all of the food situations like an apartment. somebody drinks out of a milk container and the cool air can keep the ebola virus there for a longer period of time because it is much more controlled. we are disposing of items like that. >> where do you take it? >> say it again? >> where do you take it? >> it is all taken to the same place. the types of methodologies we are using it could be -- the public all want the same thing which is what we are doing is inseneration. we are sitting it on fire, several thousand degrees and what is coming back out is carbon. it is just ashes. >> mr. pain, do you feel pushback from -- probably not from your family because you are

used to doing this, you dealt with anthrax -- neighbors, things like that because of the work that you are doing? do you get pushback about being around those people? do you feel if you have children they would be ostracized or not? >> after this situation i'm going to have to say yes. on saturday night when i had finally gotten home and walked in and i saw my neighbor. he was outside and he was like just stay there at the end of the property. he works for the medical examiner's office and i said you know it is not contagious like this. he said i know. my favorite restaurant had concern with me coming inside. i'm like really, guys? >> wow. >> i'll stay outside for now. >> that is very interesting. you are doing yeoman's work. thank you for joining us.

we hope you will come back on soon as things progress. >> thank you for having me on. >> sal pain, bio recovery group corporation. let's lock in the vote. would you work for a company that cleans up the ebola virus? 21% of you say yes, 45% say for the right pay and 34% of you say no. interesting. >> that was a fascinating conversation. thank you. fed kicking off a two-day meeting today with qe likely coming to an end. what is their next move? our senior economics reporter standing by with a slice of the cnbc fed survey. "power lunch" will be back in two minutes. who do you work for? your boss? yourself? your parents? your family? at baird, what matters most to you... matters most to us. as an employee owned firm, our financial advisors have the freedom and resources to realize a plan to fit your family's unique needs.

we'll listen. we'll talk. we'll plan. baird. this guy could take down your entire company.h? stay with me. on thursday a hamster video goes online. on friday it goes viral - a network choking phenomenon. why do you care? he's on the same cloud as your business. the more hits he gets, the slower your business may get. do you want to share your cloud with a hamster?

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we will keep an eye on those as we head towards the afternoon session. one stock is cummins inc. helped along by strength in the north american market. many trucking companies updating fleets of trucks. boosted the sales outlook so those shares having a nice day. u.s. consumer confidence at a 7-year high. are you feeling that confident? the index hitting 94.5 for october. that's well beyond economists' forecast of 87. this on day one of the fed meeting in washington. steve leaseman here with the cnbc fed survey which says forget about qe 4, eqe could be coming. >> the expectation given concerns about europe is that europe will do quantitative

easing. that is expectation of those who answered our cnbc october fed survey. 74% really no question here that it is coming. when is it coming? average time is february 2015. what about threats to the u.s. recovery? this may be confusing. september is prior survey. look how much of an increase there is in concern about europe and european weakness. in terms of biggest threats to u.s. recovery taxes and regulatory policy came down. a little concern about higher inflation and higher interest rates. look at lack of concern by inflation or deflation. that is not on the radar for our panelists. what about qe 4? is that possible? some possibility. call it 18% now saying in the next two years it is possible for the quantitative easing program up from 14% in our prior

survey. what is the timeline for the fed? expectation 97% say they end quantitative easing in the announcement tomorrow. considerable time is seen coming out of the statement in december. it had been october, now it is december. considerable time is the time between when fed will end qe and hike rates. when will it first hike rates had been june 2015. because of headlines, ebola, european weakness pushed ahead to july 2015. how about when it will allow the balance sheet to decline? now it is pushed ahead seen in january 2016. one more thing we want to look at here is the terminal rate. when will the fed be done hiking rates? fourth quarter of 2017 is the current answer at 3.3%. you can see that has been pushed ahead. here is the story. >> that's when you think the fed fund rate will end up.

>> terminal rate. what you see is a shallower slope that extends longer than previously. >> they are economists, fund managers. drew matusz is in on this. >> thank you very much. >> you can read all about it. cnbc.com, where else? >> i will do that and sue will, too. >> i certainly will because it is a great survey. it gives you great insight into the economy and what the economists are thinking. the dow hit the 100 plus mark. coming up on "power lunch" we revisit not only the market but also the power pitch. the company encore golf, the world's first hollow metal golf ball. we want to hear from you. what does golf need to do to reenergize itself? maybe this ball will do the trick. go to cnbc.com/vote and join the

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and to dominic chu with a special power pitch update. >> so here is what is happening.

golf startup encore featured in the power pitch back in march trying to revolutionize the one thing used in every shot, the golf ball. >> just swing and let the ball do the rest. >> the technology utilizes a hollow steel core which the founders claim creates a straighter shot off the tee. >> how much better is it for the average golfer? >> i am really curious how they will build the real brand. >> during the segment co founders faced off with the panel of experts including golf channel's charlie rhymer. >> i'm going to say i'm in. >> venture capitalist david woo and yours truly. >> i'm in. >> the startup teed up interest from viewers driving new changes for the future. >> here now is dominic chu and a new member of the encore team joe white. we want to hear from you. join the conversation,

cnbc.com/vote. what does golf need to do to reenergize itself. there are several choices. my glasses aren't good enough to see them. part could be the encore balls. >> this is a fantastic story, one that you brought to the power pitch. this is a startup golf company that you are new to because of this segment. tell us about how you became involved with encore golf. >> i was driving from my office to my meeting and i had xm radio on in the car and listening to cnbc and the power pitch. my curiosity was piqued because of you. i got back to my office and googled them. >> you are a former sports and golf sports executive. what exactly do you think you can do with a company like encore golf? >> the thing that encore delivers is innovation. there has been nothing really done with the golf ball since the late '70s. i think because of the innovation and because of what

we have here this golf ball can improve the play and speed up the play of a lot of golfers. >> you think it is a ball that can improve golfers and bring golfers into the fray that have no real exposure to the game. >> that is correct. i think the trouble with the game of golf today it is a difficult sport and we are losing some numbers because it is difficult to play and it is time consuming. with innovation in golf balls we will speed up play and allow golfers to have fun. >> you claim the ball is straighter off the tee, longer? >> and longer. >> and legal, by the way. >> what does usga say about it? >> we reached conformity ruling in early march. from that point we are moving ahead penetrating the market in sales. >> you ever see this guy hit? he can hit a long way.

>> i probably need this. i need to hit straight. >> he can turn his body. thanks very much. let's see what does golf need to do to reenergize itself. 16% say bigger holes. 7% say shorter courses. 47% say make it less expensive to play. balls that beep, is that right? balls that beep and a new star. i get it. balls that beep. you can find them in the woods, not that you ever hit them in the woods. rally picking up steam. first mandy what is coming up. >> looks like might be the highs of the day. top of the hour. we have lots of good news. the good news cup is overflowing. can it keep coming or is there maybe something that could spoil things as the prices have been dropping what does it mean for solar stocks. and herb greenberg will join us with a few suggestions for twitter. all of those things and more top

of the hour. make sure you join us. "power lunch" returns after the break. e and out today. at cognizant, we help forward-looking companies run better and run different - to give your customers every reason to keep looking for you. so if you're ready to see opportunities and see them through, we say: let's get to work. because the future belongs to those who challenge the present. so if you get a trade idea about, say, organic food stocks, schwab can help. with a trading specialist just a tap away. what's on your mind, lisa? i'd like to talk about a trade idea. let's hear it. [ male announcer ] see how schwab can help light a way forward. so you can make your move, wherever you are. and start working on your next big idea. ♪

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upside with the biggest percentage gain of just about 1.25% for the nasdaq. a number of bio tech stocks leading the way. dow jones industrial up about 0.5%. russell 2000 up better than 2%. >> that will do it for "power lunch." >> "street signs" starts now. they call that a quick tease. you have stocks up, confidence up, jobs up, housing up, the dollar up. let's just try not to screw it up. the only down thing lately is oil. >> you are absolutely right. good news america. pump prices continue to fall. aaa says the average price for a gallon of unleaded fuel is now at $3.03, down a penny from yesterday and down a full 31 cents from a month ago. gasoline prices have not been this low since december 25,