>> larry -- >> loopholes. >> everybody, jane, howard, thank you all for being here this afternoon. so much to get through. "fast money" will pick up from us now in just a few moments. melissa lee, facebook? >> facebook all over facebook's conference call, kelly. the stock has been sort of wild in the afterhours session. you saw that tweet storm from el elon musk debating the waunl and the data out from ward's. we have ward's editorial director to tell the fact from the fiction. >> shares were up sharply. over to you guys. >> "fast money" starts right now. live from sometimes square, i'm melissa lee. a big rally today for stocks with the nasdaq up nearly 2%. but right now the focus is on facebook. shares are moving slightly to the downside despite beating on the top and bottom line. the conference call is getting under way. we have sun tres btrust bob pec

monitoring it for us. other big movers all breaking in the past hour. we'll cover all of those coming up, but first let's start off with facebook. on the surface, guy adami, it looks like a great quarter beat. ad revenue growth was good. margins were good. >> operating margin, 57%. i think the reason why the stock isn't rallying was the fact that monthly average users for mobile were exactly in line with what the street was looking for. i gets people are looking for a b blowout number. that's the only thing i can look at and say maybe that's why the stock isn't rallying. i think it's a fantastic quarter and it should be higher. i'm surprised by the lack of volatility and the fact we're not higher than we are right now. >> it's almost a coming of age for facebook. here is a stock we've seen on earnings results. to get this kind of lackadaisical post market reaction, i know we're waiting for the call, but the fact they hit on one of the top

expectations. the fact that they hit it on the advertising revenue side, the fact that mobile continues to be now almost two-thirds or more of their revenue, this was 10%, 11% if you look back six, seven quarters ago. they're doing everything they're supposed to. i am most impressed by the scale. they're making it more difficult for other people in the space. google and facebook own it and it's getting to a place why i think it's going to be tough to compete. >> no guidance yet. brian kelly, your assessment of the quarter. >> so far there's nothing to argue with the quarter, but what i would do is juxtapose facebook with another social platform that reported today, twitter. so twitter reminds me of facebook two years ago where everybody hated mark zuckerberg, nobody thought they could monetize mobile. everything was going wrong with facebook and now we're all cheering it. so what b.k. do? take his profits in facebook and buy twitter instead. >> you don't have profits to take in facebook -- >> then i would just buy twitter. i talked to the bob peck

earlier. >> the bob peck. >> that's where i got this idea, from the green room. >> it doesn't scare you you have a viable competitor, more than viable on facebook. if you're a twitter holder and you're facing the volatility of twitter, a newly emerging public company, wouldn't you feel safer to -- you don't think the risk/reward -- >> i think the risk/reward is better in twitter. all they have to do is one thing right and then they're golden, right? >> which is what? >> what i would do if i was twitter, i would think everybody how to use it. it's a phenomenal platform nobody knows how to use. >> because facebook has a challenge of monetizing other properties -- >> we're up 14% in ten days. 14% in ten days. the stock has been on fire. it's not that i hate facebook. i'm just saying given the choice, if i have two stocks, i think there's so much more upside in twitter because all they have to do is one thing right. >> sort of back up on that, we

traded huge volume. today we traded three times normal volume, 83 million shares. maybe that was the flush everybody has been waiting for. i didn't expect it. well, we talked about it going to 43. i didn't think it would get there, 41 3/4 which is where it opened today. we said the 43 should be a launching pad to trade at. >> the reason twitter was trading down is because they don't think people have the kind of growth you need. we're also being told we have to think about logged on, logged off metrics. they're not necessarily how people are looking at their world. i get why the stock traded off and until you get more clarity, i don't know why you need to run in there. >> let's get more on facebook and bring in the bob peck, suntrust analyst who has been on the phone. he's got a buy rating on the stock, a $90 price target. bob, what's your overall assessment given the almost 1% decline? >> i think the big take away is it was a solid quarter but it was a consensus long going in. we expected greater than 10% sequential advertising revenue

growth. they did 10.5%. i think investors very much anticipated this quarter coming. that's number one. number two, i agree with brian. it reminds me a little bit of google where it could almost hit the numbers that were out there and a lot of these came right in line of where the street was looking, it shows a little maturity on that. the other thing i would point out is u.s. always a key leading indicator did well as far as daus and maus and incremental margins is something you have heard mee rave about before was as high as 84% last quarter, came down a little bit as expected. so far the numbers look good. on the call we'll look for new things about the revenues and cash flows they have coming out, instagr instagram, et cetera. >> digging into some of the engagement metrics, daus over maus is pretty desent acent. how do you sort of discern all

of this. >> that level of engagement is a great thing to see. here we actually look at daus over maus. what's interesting is in the u.s. they were strong. always one of the concerns in this story is the u.s. is not going to be cool. the kids are leaving the service. it looks like that's not happening. >> bob, we'll check with you later. bock peck of suntrust otherwise known as the bob peck. all right. so we'll continue monitoring. at this point -- >> i think -- >> twitter or facebook? >> definitely facebook. i agree with what brian is saying. momentum, this is a stock that's going to be even harder to beat, but i think this is a stock that people have been overweight on. a lot of analysts maybe were looking to upgrade. i think these numbers might give them some interest to upgrade. >> panera falling. >> here is what we've got on panera. earnings per share of $1.46. that beats the average estimate of $1.42. revenues were largely in line. $620 million, that pretty much

matches the average analyst estimate but the company, like you said, cutting both its fourth quarter and full year guidance. the fourth quarter specifically because of rising ingredient costs for things like dairy products, butter. so the company saying rising ingredient costs are hitting the bottom line and will in the coming months so panera shares you can see there down by about we'll call it 3% in the afterhours trade. back over to you. >> thank you very much, dom chu. >> 23 times forward earnings is expensive. the fact that operating margins are down and they guided down 200 basis points is not good. i'm surprised the stock isn't down more than the 5 bucks it's down now. maybe the fact that it's a pretty large short interest, maybe people are looking at it as an opportunity to cover some shorts perhaps. i think it has more room on the down side. >> karen? >> i would hope they would have a little tailwind with lower gas prices and their customer would be benefited. it's disappointing they're guiding down. >> i think the stock is cheap. you look at quick, casual dining, compared to who? compared to chipotle, noodles,

no loco. this is a place where i think -- this has been an unloved stock that's been beaten around and panera 2.0 will be a two or flee-quartfle three-quarter process. look at the stocks that at least in this case -- this is a stock where i see management articulating a turnaround plan. it's not expensive. this is a stock that looks interesting. >> long the red bull. >> dough is rising. >> that's it. that's the title of the back of an american research report. >> we're making fun of you, bank of america. >> elon rusk saying the sales data in "the wall street journal" was incorrect. we're going to the source of the data to get the real story. if you think falling oil prices are all bad news for the stocks. think again. we have the four areas that perform best. plus more on all the names moving in the after hours earnings session like gilead, u.s. steel, be right back with

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shares of tesla on the

rebound today after ceo elon musk appeared to refute some negative sales data posted in a "wall street journal" article. now, on monday the journal ran is story citing data in ward's auto that said tesla sales had dropped. elon tweeting september was a record high worldwide and up 65% yefer over year in north america. here is the thing, musk's tweet talks about worldwide and north america sales only for the month of september while "the wall street journal" story covers u.s. sales year-to-date. so which data should you believe? here to clear it up is david zoya ward's automotive director. these are apples to oranges comparisons. could you both be right though? >> yeah, absolutely. you know, we have a september number that's much lower, but ours is an estimate. we revise that as we get more information and we adjust the

numbers, and we're pretty confident in our year-to-date number that "the wall street journal" quoted, and, you know, you really shouldn't look at just one month's trend anyway whether the numbers are estimated or actuals. you really need to look at a company over a longer term than that. so i think the number you want to way attention to is that nine-month number we put out and that "the wall street journal" quoted. >> okay. i mean, i want to get to that longer term trend. for the month of september since that is what elon musk is emphasizing and a lot of analysts are more fixated about that month going into the final months of the year, when you say your data for september, which you are constantly revising and are in the process of doing so right now are much lower than elon musk's up 65% year on year for north america, what exactly do you mean? how much lower? >> well, i mean, it's much lower than what he's quoted and we'll have to take a look -- >> by orders of magnitude? i mean are we talking 63% versus 65% or are we talking 40% versus

65%? >> well, yeah. we were actually much lower than that, so there is a magnitude, but it's possible that we overestimated august and underestimated september. so in the end what you're going to end up with is a longer term trend that's pretty much in the direction that we said it was. >> so let's take the longer term trend which you want to emphasize and you think that people should actually be looking at. can you attribute that decline for the nine months year-to-date to, for instance, cars that need to be disbursed to europe as well as to china to feed growing markets that aren't necessarily sold here in the united states and, you know, there's a long waiting list here obviously. right now it's about two months. >> yeah. i think that's definitely part of it. they've been far more internationally focused. if you look at global sales they're up 8% year-to-date through september worldwide.

you're seeing a lot more emphasis on the international markets right now, and that certainly could be an effect. you know, there's also more competition here in the u.s. market from some of the mainstream players in the ev sector. so you could see that there is some demand softening or some more competitive factors out there that tesla is facing. >> dave, we're going to leave it there. thanks for your time. appreciate it. david zoia of wards auto. on top of all this there was also the story that would be lease incentives. mr. musk was adamant these are not sales incentives. but it's a 25% discount on leases. >> people think the margins are supposed to get better because they dumped so much into r & d and cap ex. there's significant onus in terms of leases. we were just talking about

competition and it's very, very important. it's interesting elon musk is out there talking about his stock again. i don't know why he does this. >> but that's why you got to trust him, right? he's a ceo talking material information in public. he better be right or he's going to have the s.e.c. knocking on his door. that being said, if you're trading tesla and only trading, i think you missed our opportunity. $220 was your entry. at $245 you have some interest. for b.k., he has to wait until it gets down to $230. >> i'm sort of surprised he would comment on some granular data out there. the next time they come out to something does he need to -- >> come out again? >> yes, set the record straight every time? i don't know. i don't know why he does it. >> b.k. mentioned $220. $225 is the number i throw out there. the entire month of october it held that level with the big spike today. i don't think you missed your opportunity yet. i think people as we get closer to earnings on november 5th, will get more and more scared not to be in this name. i think you can see a ramp up

into earnings on the 5th. >> shared of gilead trading lower. let's get to meg with the details. >> that's right. the shares have really started to rebound a little bit after as people are kind of processing the information that came out. it looked like a miss on eps but what we found is that it was a one-time charge related to the affordable care act that took away 21 cents in adjusted eps. if you add that back in, they actually had a beat at 205 in eps versus estimates of 192. people are processing that. one of the surprising numbers is that sa valdy was light for the first time coming in at $2.8 billion versus $3.05 billion. that's the hepatitis c pill. some analysts are saying maybe we shouldn't have been surprised because there's a new combo pill out there and patients were being what is called warehoused. waiting for that new treatment so there weren't as many prescriptions being written for sovaldi. a lot of questions on the call about the uptake of the new

combo pill. one other interesting piece here was a new cancer drug coming in really light at just 6 million in the quarter. as gilead is taking in so much cash, a lot of questions about what kind of business development they'll do and whether they need to beef up that oncology franchise. >> meg, thank you. >> you look at truvada which beat by 10%. seven of their other drugs did much better. i think the quarter was fine. we've seen gilead sell off to end quarters and each time over the ensuing weeks the stock has rallied. we made an all-time high of $114 and change. maybe gets a little lower than this but the story is still intact to me. >> up next, what does our own brian kelly have in common with none other than kim kardashian? more -- >> stand up. >> more than you think. we'll unveil it after the break. later is fast food chain fat

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today and everyday. call today, for an appointment today. welcome back to "fast money." we're watching shares of vivisense zodown. they reported earnings of 5 cents a share. heavily missing estimates of 16 cents a share. revenues in line and gross margins came in a little bit below where they were last year. the company says it was primarily due to two factors. a nonrecurring inventory charge

and a mix in revenue towards lower margin items and high volume customers. so, again, gross margins under a little pressure and those shares down by 25%, melissa, in the trade. back over to you guys. >> thanks so much, dom chu. we got to give some credit to pacific crest because this morning they came out with a note saying more things could go wrong than could go right for this stock. 19 times forward pe and some reports before they had actually lost business in the iphone 6 in terms of content of their gyroscope to a company named bosch. already the revenue was challenged. >> the way the stock is trading at 16, there is some support there, but it appears that the story has changed a bit. down 25% is much too much for b.k. to stop. >> apple's tim cook firing back as a number of retailers block it's apple pay platform. take a listen. >> we've got a lot of merchants to sign up. we've got a lot more banks to sign up, and we have the whole rest of the world. we're only in the u.s. right

now, and so we're just getting started, but the early ramp looks fantastic. >> and alibaba's jack moss says he wants in on what apple is doing, too. >> i'm very interested in that. >> okay. >> but as always, you know, good marriage needs both sides hard working and i respect apple and respect tim very, very much from my heart. i think he's doing fantastic job, and i hope we can do something together. >> this as baba crosses 100 bucks a share for the first time. where are we going from here? >> with baba this is a stock i bought on the day of the ipo later in the afternoon and i said i want to be in here now even though i don't know really where this thing is going to settle in so i bought a quarter position. been adding to it since then.

the street is coming around to the fact that they understand that this is 70% growth with more scale and the ability to dominate and without the needs to build at least the same type of logistics and infrastructure that amazon does. i am long this stock. i think a lot of people on the street want to own this stock. it's interesting they were waiting for the street and a lot of guys in the deal to come through and put initiating on buy. >> the ancillary trade has been yahoo!. timmy is in the $50 camp as is pete. i was in the $45 camp. although it appears $50 is in the crosshairs. if you have enjoyed this ride, i don't think there's anything wrong with taking some money off the table in yahoo!. i think it's going to be volatile from here on out. absolutely could trade $50. i think now you're just flipping a coin. >> you're an apple shareholder. >> i am. >> if baba and apple had some kind of arrangement to bring apple pay into china, is that enough to move the needle? >> i don't know. he's in a good position to

negotiate something good for baba or himself. i'm not exactly sure how that works, but that would be interesting. i know, i haven't added to apple. i'm going to be getting less long as the 105s we have written will get assigned on some stock there. so i'm not doing a lot of apple. i wonder though if this adds when you look at baba versus amazon, if this adds to the pressure on amazon, if people just keep converting over to baba because it seems the valuation is better. >> well, they've got to -- they're showing profitability. that puts pressure on amazon. >> next up, kim kardashian joining the mobile conference where she confessed her almost unhealthy obsession with blackber blackberry. >> a blackberry, it's my heart and soul. i love it. i will never get rid of it, and i do have an iphone and i use that for photos but i just -- if you have to handle an e-mail and you have to type fast, i need to

feel that board. >> here is a blackberry, shares up today. here is what you had in common. >> i thought it was a healthy obsession with brian kelly. >> that's funny because i get that a lot. a lot of celebrities say that about b.k. blackberry, i still think it goes to 15. this story has been on track all year. this is the quarter that they are going to really make some money here, and i still think you get up to 15. i'm not in it right now because my options expired. i'm waiting for a pull back around 950. >> the ceo. blackberry john chen. >> a little more important. >> kim said she was going to pick up the phone and call them because somebody made the joke she should be a spokesperson. she's got a lot of fans out there. coming up next, the facebook call now halfway through as the stock trades down 5%, 5.5% down.

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still ahead on "fast money," facebook's conference call about halfway over. the stock at its lows in the after hours session. we have the latest from the call. four stocks have outperformed when oil prices fall. and could beef buns, yes, beef buns, help one fast food chain revitalize its business. jane wells did some hands on research. let's start with facebook. the earnings call under way. julia boorstin has the latest. julia? >> that's right. facebook cfo is talking a bit about expectations for q4 saying q4 revenue could grow 40% to 47%. costs are going to increase dramatically. he didn't give revenue guidance for 2015 but he did say nongap expenses could grow in the 50% to 70% range. the answered some questions from analysts about where those investments are going to be made.

he said it would be a combination of investing in people, also in things like video, global growth efforts with internet.org in some of the ad technology that sheryl sandberg talked about and also potential acquisitions like oculus and what's app. the call was kicked off by mark zuckerberg. his vision in his comments was bigger than advertising. he was talking about what's app being on a path to connect over a million people. and his plan for facebook to be the ultimate infrastructure for developers to bring its reach far beyond the social network. hear what he had to say. >> over the next few years our goal is to make facebook the cross platform platform that allows developers to build, grow, and monetize their apps across every major mobile platform. >> cfo david whenner says the a

impressions has decreased. this follows as users shift to mobile and presumably and more effective ads. sheryl sandberg focused her comments on the company's push to make ads more relevant and, therefore, more effective saying that facebook's al jazeera and je -- age and gender target something more accurate than average. he didn't give any details about two huge potential areas down the line. >> this quarter we continue to enable auto play for more video ads. we think there's good opportunity with both video and instagram ads but we're going to remain deliberate and slow in our approach to scaling both businesses. >> a lot of investors would love to hear more about how those instagram ads are doing. we heard from the instagram ceo at the code mobile conference. he said he reviews every

instagram ad but we didn't get much more than that. we'll continue to listen in to this call and see if we hear any more details particularly on the q4 outlook and the full year guidance next year for the additional costs. back over to you. >> let's pull up a chart of facebook in the afterhours because just within the past few minutes it hit the after hours lows. it was down as much as 9%. a few percentage point of decline happened just in the last five minutes. i want to go back to bob peck. bob, when i hear expenses in 2015 going up 50% to 70%, i get worried that it's going to do another big acquisition or spend it on something stupid. >> that's the big reason the stock is down. our estimate was expenses increasing 33%. that's 17% more even just at the low end. the real question though is what are the revenues that offset that. that ultimately will determine what your profitability growth rate would be for the year.

we're looking for 35%. look for analysts to focus more there on the revenue side to offset the costs. >> what are you expecting on the revenue side from instagram and what's app? >> we break all this out and when you look at it, you can get a couple hundred million dollars to a couple billion dollars in each one of those things. it depends how quickly they turn it on. they just turned on fan a week or two ago. it also depends on the rois they spend against it. >> all right, bob. we'll check with you later. bock pe bob peck of suntrust. in terms of what we're hearing so far, does this concern you? it's spending not like a drunken sailor but for where it is in this company's life to increase expenses by 50% to 70% -- >> fact the street was nowhere close to this number and the fact the street wasn't ready -- you can't just throw bigger expenses out there and bob and his team probably do this in

their sleep. but without knowing where the revenue is coming from. it's not surprising to see the market reaction. i have to say so much for a stock showing no volatility on the number. wait for the call, get stuff out of management, and this is what happens. >> i think zuckerberg should have gone over that in mandarin because the street would have known what's going on. for facebook being down 8% with all these unknowns, it's going to take a wile for this to digest through. i think you're a month away from being able to trade this. >> i thought the quarter was -- clearly -- >> the quarter was fine. >> now i don't know actually. this is a tough one. now you're going to have to sit around and watch for a while because i think it's got a lot of people scratching their head. >> here is the fallout. twitter is down 1% in the afterhours session. this after a rough day for twitter itself, 24 hours ago getting the earnings report from twitter which was a disappointment for the street. so it is having an impact across the board and especially on a day like today where we had the nasdaq up almost 2% you got to

wonder what is the sentiment going into tomorrow, karen? >> i would think it would bring twitter down with it. you might think that is an opportunity -- >> yeah, i think so. >> i look at it though, you say twitter, all they have to do is one thing right, but they could do a lot of things wrong. >> or they could do just one thing wrong. >> of course, but they've done a lot of things wrong. now you have this situation -- the most important point in twitter, it's a little different company than something elsewhere they have a unique property. it's essentially a monopoly business they have here. certainly somebody can come and compete with them, but what they have is really fairly well protected. big network effect. again, i think that's why you have that one thing right, stock goes higher. >> not just facebook dominating the headlines tonight. a slew of other companies reporting earnings. we want to get to the earnings playbook. we kick it off with u.s. steel. trading higher now. >> the eps beat was significant. it's the revenue beat you have to watch. it looks like they have leverage back in the business.

it went from 22 to 45. on the way down i thought it would hold 35, it did not, pushed down through. if you look at the move in the aggregate, basically the move we've seen is a 50% correction of that may low and this subsequent high we saw over the summer. what does that mean? this was a great quarter. 35 is your base. it sets up the stock assuming we get a decent tape still to push back towards that $50 level we haven't seen in quite some time. >> next up anadarko. >> they beat on revenue because they increased production. they have a lot of production outside the u.s. so the street likes that. this is kind of like gold stock it's versus gold. oil stocks versus oil. when you see oil ripping, this is a name you want to be in. >> electronic arts moving higher. big beat. >> these guys guided 50 cents. they came in at 73. the move in mobile gaming and console sales are what's driving this. this stock is effectively doubled. it will trade up to close to 40 bucks in the afterhours.

i guess now it's pulled back a bit. if you look at 98 times earnings, i don't know that you need to chase this one. >> still ahead, oil down 17% so far this year but could a bear market in oil mean a bull market for equities? that's next. and now you can get some "fast money" everywhere, on your phone, laptop, ipad. log into cnbc.com/livetv. you will need to input your cable provider information to get that access but that's a small price to pay to get "fast money" everywhere you go.

cable provider information to cute little guy, huh? this guy could take down your entire company. stay with me. on thursday a hamster video goes online. on friday it goes viral - a network choking phenomenon. cable provider information to why do you care? he's on the same cloud as your business. the more hits he gets, the slower your business may get. do you want to share your cloud with a hamster?

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see how startup-ny can help your business grow at startup.ny.gov the price of oil is now down 17% year-to-date. many are suggesting it's a bearish indicator for the market, but paul hickey says that's not necessarily true. let's bring in paul hickey. why? >> well, i mean, you hear when oil goes up that it's bad for the market. now year hearing it when it goes down. the bottom line is falling oil is only bad for people who are selling oil. the rest of the economy it's an input in every other sector of the economy and it's a good thing, and if you look just

translating that to the stock market historically, falling oil prices have been good for every single sector except energy. every sector during bear markets in oil has averaged a gain expect energy and when oil is in a bear market, the s&p 500 historically has only been in correction mode 21% of the time. so 81% of the time the market is rallying when oil is falling. >> four sectors that perform the best are -- >> so the thing is oil has come down a lot. we're already in a bear market. this is well-known. it's the second longest in the last 30 years. there's been only four other bear markets that have lasted six months or longer in oil so what we did is look at sectors that perform at the end of the bear markets. you see consumer staples and consumer discretionary has performed well. discretionaries average a gain of 6%. health care and materials have also done well. but again every sector has averaged gains during the periods and the s&p 500 has been

positive four out of four times. >> when does this outperformance occur? simultaneously with the decline in oil or is the outperformance after a decline in oil? >> everyone -- right now everyone is bearish on the price of oil like everyone was bullish on facebook when the numbers came out and the conference call the numbers fall, except b.k. towards the end and early stages -- you tend to see the sector outperformance. when oil goes up when we see a 15% rally, that's when people start saying rising oil is bad for the economy. >> in those 30 years you talked about, was it four bear markets -- >> there have been four that were longer than six months. >> how long was the longest one? >> 540 days, a year and a half. this one people are just talking about oil declining now. the peak was in september of last year and the s&p is up 18%, oil is down 27%. we're only starting to hear it now because october was a very volatile month.

i'll give you that volatility in oil could be bad for the market. once you see stabilization, lower oil is going to be good for the market and the economy. >> paul, thank you. >> thanks. >> paul hickey. what's your trade? >> this is also a bear market in oil that comes on the back of massive supply issues. i'm not sure if we've had that. most of these other periods have been largely recession driven. i'll give you four countries, japan, korea, indonesia, and turkey. they do very well when oil is cheap. >> yeah. you know, he mentioned materials, too. the one kind of canary in the coal mine is dow chemical. they should have done really, really well in this environment and they didn't. so i would just watch that. if anything, you know, i would short dow chemical against 50 as your stock. >> do you feel better about your retail trades with this decline in oil? >> i do although they haven't traded that great lately. but i do, i think it's a tailwind. one other thing we like is nna. we bought this recently. it's not the price of oil, it's

how much oil is looking to be moved around and we see day rates for tankers moving up nicely. >> all right. next up on "fast," goodyear is rolling out its earnings and some think the stock could claim another 10%. plus the one and only jane wells is here in the flesh and she's got the skinny on a new menu item at fat burger. that's right after this break. >> yummy. from fashion retailers to healthcare providers, jewelers to sporting good stores, we provide financing solutions for all sorts of businesses. banking. loyalty. analytics. synchrony financial. engage with us.

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let's take a check on facebook shares. down more than 10%. the company coming out revenue guidance was disappointing, 40% to 47% growth is expected. the expense line is going to balloon in 2015 up 50% to 70%. let's get to bob peck for more details from that call. bob, what's the latest? >> so the story still remains increased spending. one of the big questions is how can you even spend that much? what can you possibly spend it on? can you hire that fast? can you invest that fast? what's organic and what's related to acquisitionacquisiti. they're really not breaking it apart.

the key part of this will be the offset. what are the revenues we don't have baked into our models that they see in instagram, in video, whatsapp. >> theoretically how long is this conference call going to go? it's been going on 50 minutes and we don't have many answers. >> i don't think we'll get them tonight. we'll see analysts get more information in call backs and throughout the quarter look for analysts to try to dig more and frame it more tightly. >> i want to pull up a chart of twitter. twitter is down 3% in the afterhours. you have buy ratings on both of these stocks. at what point do you sit back and re-evaluate where you stand on them? >> very different stories. facebook it's more of an investment mode against the future and these large opportunities. por twitter as we covered last night it's more of can they grow their user base further. twitter has this big analyst day coming up in two, three weeks. we will get a lot more information and that could be a positive catalyst. >> on facebook, if you don't get

clarity on the revenue inputs to offset the increase in expenses next year, do you still think it's a buy? >> that's the big question. so what you'll see us do is go through each scenario and frame up the revenue opportunities. >> facebook down 11% right now. let's get to where the rubber meets the road. goodyear soaring before tomorrow's earnings. >> 9 option market is implying a 7% move on earnings. options traders were looking out further and purchasing the january 23 calls paying about $1 for those. those were the most active making bullish bets the stock could be up 10% in about 80 days. an important point that you guys were talking about, oil prices. that makes up about two-thirds of their raw material costs. so lower oil prices could be a big positive as we look forward to goodyear. >> for more options action,

check out our live show 5:30 p.m. eastern time on fridays. now to the fast food wars. fat burger is rolling out skinny burgers with meat prices hitting record highs and fast food chains trying to reinvent themselves. they're serving up an all-meat bun which is just called a patty. jane wells joins the skinny. >> what were you just doing there? >> were you smelling the meat? jane was smelling the meat. what's the deal? >> pail yo is all the rage. you have to be on trend. what they've come out is the skinny burger where the bun is two all beef patties. it's one bat patty cut in half, the fixings in the middle, 320 calories. it's the same amount of meat. >> what does it have to do with meat prices if it's the same amount of meat? >> because -- good that you asked that karen finerman. ground beef is selling at record $4.10 a pound mostly due to the drought.

imagine the input cost for a burger chain like fat burger with 200 stores in 32 countries. the skinny burger, no extra meat but already accounting for 10% of sales in stores where it's being sold says the ceo. they're charging the same amount as a burger with the bun. so you're saving a couple pennies there. >> no bread. >> the ceo said fat burger is passing costs, too. >> we've seen a 25% increase in beef prices and we've really had to retleflect that in the price the burger. it's 25 cents to 50 cents more because of the spike in beef prices. >> did you pass that along? >> for sure. >> you pass it right along? >> our franchise partners around the world skr a margin of 5% to 15%, and to maintain the quality of the product and maintain that margin, they have to pass along the costs. it's no difference than if it's the affordable health care act

or minimum wages, it's part of the pricing of the product. >> he says he believes his customers are willing to pay more for quality and domestic sales are up 5%. some countries continue let them use u.s. beef. in indonesia fat burger has to use french beef which is even more expensive and in mainland china, australian beef. >> makes perfect sense. >> you are missing out. you are missing out. >> no doubt. >> i am full already. >> it's not about the bread. the bun keeps your fingers from getting all oily -- >> the wrapper. >> this so much better than what they do at carl's jr. where they ut it in the middle of the lettuce or the kfc with the two fried chicken -- >> too many fried. >> you don't miss the bun. >> i would miss the bun. >> no, you don't, you don't. guy, try it. >> what's wrong with you. un-american. >> it is un-american. >> but i'll tell you, this right here is what's wrong with mcdonald's stock. >> that's what i was going to

say. >> this is what mcdonald's should be doing to change their image. everybody else is doing it or buy fat burger. >> but mcdonald's has tried to do that. the problem is they don't really know who their demographic is anymore. it's probably not in this country. but to me what i like about mcdonald's is they are out there, they're marketing push sometimes leads them to new products but they're not going to try to reinvent themselves. they're not going to fall that badly. >> this is also an expensive burger. >> how much is this? >> the medium is $4.50 and it goes up from there. you can get an extra large. most of their growth is overseas in the middle east and southeast asia. >> there you go. >> jane, it is always a pleasure to have you here. >> and i brought food. >> and you brought food. >> what more can we work with. >> guy adami i'm so disappointed in you. >> it's not a date burger. >> not a first date. >> who eats a burger on a first date? >> we have more when we come back. stay tuned.

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after giving forward guidance for 2015, revenues and expenses in particular are the concern here. and that is having a negative impact across the board. twitter down 2.25%. linkedin down 2.5%. amazon down almost 1%. in terms of facebook what would you do? let's say we don't get any more information. >> i was out there saying it's going to 85 most earnings. i thought the quarter was fine. this came out of left field. now i don't know. you have to wait a couple days. >> time now for the final trade. tim? >> freeport mac got destroyed on earnings. it's diversified into oil and gas. i think it's a stock you start to look at tomorrow. >> b.k.? >> tomorrow we have fomc meeting. hyg, that's your short. >> karen? >> we touched on nna, tanker rates moving up.

>> guy? >> hartford financial, yesterday's quarter i think gives you a level to trade against. 35 on the downside. i think this takes the stock north of 45 bucks. >> our thanks to the bob peck of suntrust for sticking with us. i'm my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. i'm just trying to make a little money. my job is not just to entertain you, but to educate and teach you. so call me, or tweet me @jimcramer. this is the anti-charles dickens market. a market of not so great