>> mostly because i like to be right and i don't like -- i am going to do something with it. >> beazer down 26%. that says it all. it is an absolute haunted trade for me. >> that does it for us. have a great weekend. "power lunch" begins right now. "halftime" is over. "power lunch" and the second half of the trading day start right now. thank you very much. see that? these are japanese characters and that's how you say or spell thank you in japanese. that is what the bulls are saying to japan's central bank today because the bank of japan surprised the markets and launched their own version of quantitative easing today. that is lifting stocks here in the united states. the dow broke an intraday high today up 1% right now. the nasdaq broke a 14.5 year intraday high. the s&p 500 came within two points of an all-time high.

it now stands on the button 1% higher than russell 2000. clearly it has been a wild october and today one financial adviser that is making some pretty big and rare changes explains why he is confident re-allocation is the right move right now. sue is here in spooky headquarters today. >> i know. it's a real treat for me and a real treat for investors on this halloween and the last trading day of october. the dow and s&p up 10% from october lows. kate rogers is at the nasdaq and will have the details. first to bob. >> we are very close on the s&p. 2019 would be enough to get us up into a new high. we are five points away.

i was a little cranky yesterday because visa masked what i saw as a flat market. intraday high for the dow jones industrial average. advance-decline line is 7-3. it is really about japan. the government came out and announced additional purchases of government bonds for the bank of japan. they said the government pension fund also said they put half assets in stocks. look what it did to japan here. that is currency hedge, a new high, seven year high. take a look at what is going on right now. japan is at a seven-year high, china at a 20-month high. crude is at a two-year low and gold at a four-year low. take a look at heavy volume etfs. gold trust and silver trust really big value.

people are getting down nearly 3%. let's go to the nasdaq. kate rogers is following big movers. >> we are in rally mode up near 1.5%. the market snapping back 12% from the lows. the composites hit the highest level since march of 2000. much of that comeback is thanks to apple which today not doing much but up around 6% for the month. it could also close at its 38th all-time high of the year contributing to big cap gains. bio techs are also to thank up 16% for the month and the etf up near 18%. semi conductors among biggest gainers here at the nasdaq. and group on up over 20% after an upgreat thanks to earnings

report. >> so much. let's get a "market flash" in. dominic chu. >> talk about advie. quarterly revenue well above expectations. as a result it raised its full year forecast. it said it could deliver long term growth without rushing into another big merger attempt. earlier this month it called off the planned purchase of shier pharmaceuticals. jeff cox often sees a cloud where others see sunshine. he is here with the always sunny jeff. >> you don't see today's rally being indicative of a stronger market? >> i think somebody should make a halloween movie with the central character being central

bank man. he could be a hero and a monster. a hero to people who love the jolt to the market and a monster to the one who comes and wipes out the town in a way of inflation and wealth bubbles. >> dow hits new record. it looks like what has happened is that the central banks outside of the u.s. are now doing the work that the central bank of the u.s. did for three or four years. >> they are playing follow the leader. with respect to what jeff said, whatever. at the end of the day there is deflation around the world. certainly japan is experiencing it again. it has been going on for 24 years. europe is going through it. poland and sweden taken interest rates down. european central bank will at some point go all in with a quantitative easing program. they are four to five years behind the united states. the fed has done the right thing in my estimation. other central bankers are just playing catch up.

>> it is the consequences at this point. >> assuming there are consequences. >> if there aren't why are we doing more of it? we saw there are absolutely concerns about the consequences. there is a note i reference from morgan stanley that they are worried about consequences. there have to be consequences. let's look at the history of it. >> there is none. the history of it is when central bankers did not react we had global deflation. when japan's central bank did not react in 1990 they have had 24 years of recession and 24 years of deflation. this is a proactive central bank in the united states that did the right thing and we have gotten the right consequences. >> when they say too low for too long we see major crisis. >> tell me why. >> what will the crisis be? >> it's a debt crisis the way it always is. we are heading towards a major

crisis. we saw that on october 15 that when there is any nervousness about whether the spigots are kept open the market goes crazy. we came back because jim bull rd said maybe we should leave qe and go longer. today we see another big rally because japan says we are going to keep it going. the following thing is whatever the ecb does. when can the market stand on its own? >> corporate profits are up as much as the market. the u.s. economy growing at the fastest clip in about ten years. the fed needs to leave things alone. the rest of the world needs to catch up. >> thank you very much. >> he has a new newsletter. >> found where? >> marketify.com. >> and it is a good read, too. stocks rallying in a big way after bank of japan boosted

stimulus program. triple digit gains. is this a catalyst for a further market rally? chief investment strategist. welcome gentlemen. great day to have you on. dave, what do you make of what the bank of japan did and does it bode well for u.s. accouequi? >> i think the bank of japan's actions which are designed to keep interest rates close to 0 will be positive for our markets. the results in japan may actually be more ambiguous. i think what it says for the u.s. is that we have been in a liquidity driven bull market for a number of years and it is not over. liquidity is a global phenomenon and the next question, of course, will be does the ecb come in with more aggressive monetary stimulus? >> do you agree in general with what dave just outlined? i know you think this will be

positive longer term for u.s. equities? >> absolutely. i think these are very positive developments for japan. demonstrates the willingness to basically do what is necessary to stem deflation and create reasonable exchange rate value for the end. i think clearly the government's move to increase equity proportions is very positive and that will ultimately translate into higher liquidity. lt most of the global markets have been driven by monetary moves overseas. the ecb and now the bank of japan. very positive developments for equities overall. >> i know that you think that we are still in an equity bull market but there are certain trends that were established in september and october. let's take a look at what you are looking at. you are looking for a little bit of a bumpier ride. and we have seen volatility come back. you think that that is going to continue? >> yes, we do. still very much in a bull market. we through a five-year period of

almost 20% compound annual return, sort of a rising tide environment. we believe that is over and we are in a more challenging lower return higher volatility phase of the bull market. one of the reasons is actually the dollar. there is a positive correlation between a stronger dollar and a stronger stock market but stock picking gets more difficult. more companies are challenged by the ability to export. so a narrower advance is more likely which means it is a stock picker's market. >> and you like energy and u.s. large cap. you are looking at 2,150 in the s&p by next summer but you add that might be on the conservative side. >> yes. because now we are going into a strong period. typically after mid term elections and market rallies on average 8% over the next three months and 14% over the next six months. from that context it might turn out to be conservative.

also keep in mind that earnings have been favorable and interest rates have declined recently. lots of positive developments here that i think as long as you can put off a fed tightening the stock market prospers. >> have a great weekend. always good to talk to you. >> thank you very much. financial advisers often known to buy and hold and keep a set strategy for years and decades. rick edelman saw something in the last month or so that led him to re-allocate immediately. he is part of the cnbc financial advisers council. what are you doing and why? >> we love volatility because it gives us an opportunity to rebalance our client portfolios. over the last month probably 98% of our client portfolios took advantage of this. when the stock market drops and there is usually not a big reason for it other than people freaking out for some reason or another that is a buying opportunity. instead of panicking and selling

or doing nothing because you are oblivious, rebalancing is a huge opportunity to buy on that dip and lowers your risk and improves your return. it is a great opportunity. we love it. >> if buy on the dip suggests your clients have gotten under weight equities which surprises me in light of the fact that for most of the past five years or so equities have done nothing but go up. what was the rebalancing? >> the reason we have been careful to determine how much of our clients' assets go into equities is based on a risk evaluation. our clients are trying to achieve their certain financial goals whether getting kids into college or preparing for retirement. we are trying to balance the risk against return to be sure the client has the stomach to hang in there during the dips. >> have a great weekend. happy halloween. >> gentlemen, parts of the casino business have been struggling of late. the high rollers are still

making big bets in that sector. we are going to talk about their next big play. starbucks making a big bet planning its own delivery service. imagine hot coffee straight to your door. ceo howard schultz lays out the plan. will the new plan work? go to cnbc.com/vote. and the markets are roaring today. take a look at the only sector in the red. it is utilities. the xlu utilities etf is the loser of the day. back in two. but what if you could see more of what you wanted to know? with fidelity's new active trader pro investing platform, the information that's important to you is all in one place, so finding more insight is easier. it's your idea

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welcome back to "power lunch." a strong day for stocks. the dow hitting record territory today. you can see we are just off session highs about 30 points below the record days earlier in the session. intel shares, visa, dupont and jp morgan. starbucks is planning to launch a beverage delivery service in select markets for all of those java junkies

jumping for joy. ceo howard schultz says this is our version of e-commerce on steroids. would you have your starbucks delivered? go to cnbc.com/vote. starbucks ceo was on squawk on the street earlier today talking more about that plan for java junkies. >> we have been studying and talking about all of the things they have been doing and the way they have disrupted the market. we think delivery is spot on in terms of our customers. it will add. we started work on it. you will see it and it will be threaded into mobile order and pay that will drive traffic and will be incremental and create separation between us and everyone else. >> starbucks earnings matched estimates but sales came in a little light. the company did raise the 2015 outlook. here is how shares are trading right now. one of the rare red marks on the screen today. what do you think?

starbucks good idea? would you have your starbucks coffee delivered? >> i think it might work in cities, like new york city it definitely might work because there is a starbucks on every block, your coffee would be hot. i live in the suburbs. i know you do, i'm not so sure it is as practical. i think it might be not cost effective in the suburbs. >> i wish they had more drive thru starbucks. there are some of them. there is one in beautiful fort lee. that would be a seller to me. three to two margin there. to dominic chu, what would you do? >> i don't know, but i would be worried they couldn't keep my coffee hot by the time they deliver to me. they need technology on that front. let's check out what is happening with cocoa on track to hit a 5.5 month low this as a

stronger u.s. dollar weighed on commodities. the more dollars they are worth, the more pressure there is to the down side for cocoa prices. this is ramping up of cocoa harvest happening amid signals of lower demands in some regions. cocoa off by about 1.5%. west africa a very large cocoa producer. >> thank you so much. market delivering plenty of buzz today. let's go to the floor of the new york stock exchange. art cashin is with us. good to see you, guys. it looks like it will be a treat this time around. >> it is going to be a treat. this looks like we will follow the pattern that they set up in europe which is the gap at the opening and flat line at the

close and not giving up much of the gains. i think the viewer should realize what we are seeing around the world is a massive global short covering. it wasn't so much about the qe. if it was qe our yields are up here. it is really all about the pension fund and buying foreign stocks. if you are short over here and you think here comes a couple of billion dollars headed your way you have to cover those shorts. >> and you're right. it was on a global basis. kenny, what are you watching? we are going into the weekend. now the onus is turning to the ecb. we heard from someone earlier today that maybe we see the ecb make a move. >> it is going to be the ecb and in this country about the election next week. you have all of that turmoil coming potentially on tuesday and who will win and what it will look like after and what happens if republicans take control on the one hand. on the other hand if the ecb makes a surprise announcement like japan did last night we can

look for the rally to continue. >> thank you. happy halloween. mandy joins us now. >> a maine judge rejected a bid to restrict movements of nurse who is defying quarantine for the ebola disease. the quarantine would be in place to try to stop people from getting out while they might be infectious. the judge says hickox must continue daily monitoring but she is not infectious. the state went to court yesterday to try to impose restrictions for that 21-day period which would for her end on november 10. we are not there yet. she was treating ebola patients and has been out riding a bike

in public and contended the confinement in her home in maine was a violation of her rights. first dice haven't been rolled but casino gaming already in trouble. casinos have been struggling in the northeast. that has not stopped big players from making big bets there. jane wells is in everett, massachusetts with the story. >> reporter: this is steve wynn's behind me. in this property outside boston wynn is planning to pour in a lot of money to create a casino resort. if voters decide to keep gaming it will bring competition to a region suffering from too much already. >> they want that established level of luxury that we have proven we can deliver here in

boston. every gambler will be waiting to see if we can do it as well, there. i'm going to give them this. >> how much is it going to cost you? >> 1.6 billion. nothing is cheap these days. >> reporter: public opinion polls favor keeping casinos on track in massachusetts. mgm plans to build though there is confusion on how to vote. >> i think that it would bring a little bit of life and interest to the city. >> it is too good for the economy to fail. >> no means yes to the casino, correct? >> correct. yes means no and no means yes. >> reporter: that is going to possibly be an issue. no means yes to gaming. yes means getting rid of gaming. if wynn wins who loses? we have an interview with

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polycontinues to slide. let's take a look at where oil is right now. west texas intermediate crude is down and brent is down, as well. >> what does it mean for gasoline prices? there is a lot less pain at the pump. aaa says an average price of a gallon of gasoline in the united states hit $3 on the button today for the first time in four years. where is the cheapest gas on average? south carolina and tennessee. they pay the lowest price, $2.75 a gallon. >> all that glitters definitely not gold today. take a look at the etf tracking gold. gold market itself is starting to close for the trading sess n session. >> reporter: we are on pace to settle here at a four-year low

with the dollar index today, dollar hitting a four-year high off of the highs at this hour. that has put pressure on both oil and metals. all of the dollar denominated commodities. gold on pace for a third yearly decline down half of the month so far this year. and the prospects for gold rallies here not very good. some traders saying if mario draghi decides to do his own qe and pulls the trigger on that we could see the euro weaker. that would make the dollar stronger, even more pressure for commodities. though today the one thing that did move in the metals to the upside for the month is copper with the prospect of perhaps a little more building. >> thank you. gold settling down 2.5%. dominic chu is back with a "market flash." >> ouch is right for gold. we have to watch the gold miners

taking a hit on the prices. the major ones all moving lower on the day. not very surprising since they are very levered to gold prices. >> thank you very much. to the bond market now. rick santelli tracking the action. >> it has been a wild ride. a lot of traders are tired because they were up around midnight when the action was. look at the s&p futures chart. see the spike around 11:30 or so, add an hour if you are on the east coast. what is interesting about the chart is we are well below that first established bank of japan rally. we want to watch that high. it will be significant. look at the 24 hour chart of tens you can see the move there, as well. we are up three basis points on the day and up six on the week. let's look at a month to date chart and see it is a steady comeback after the route on the 15th where yields plummeted. if we look at the dollar-yen

24-hour chart big deal there. all the way back to christmas of 2007 to find a higher level of the greenback against the yen. back to you, sue. >> have a great weekend. thanks. markets in rally mode today. our next guest says this will not end well. where a bear is putting his money straight ahead. check out the xlk which tracks the tech sector. it is the biggest gainer today up 1.3%. there is a look at some of the components.

welcome back to "power lunch." check out shares of sony bouncing up higher saying its restructuring program is starting to pay off. strong sales of the play station 4 video consol. sony shares are up about 5% and stock up some 14% year to date. back over to you. investors getting a treat on

this halloween, a big rally on the street. the dow jones industrial average is up about 165 points on the trading session. the nasdaq is up almost 60 and the s&p is up just about 19. let's get more on the trading action. bob pisani is back on the floor of the nyse and kate rogers is following the movers at nasdaq. >> i am getting up off the floor and here i am. as steady as she goes. take a look at the s&p 500 just off of the highs but we are holding most of the gains on the day. about one-fourth of the s&p 500 is at a 52-week high right now. that is a very nice number here. and it is a broad rally. five of the ten sectors in the s&p 500 are up more than 1%. that is fairly unusual. there is really only one lagger and that is utilities. health care is lagging slightly. everything is up 0.7 to 1.2%. these are nice gains for the markets here.

semi conducters were a mess yesterday. weighing oin intel while microchip tech came out. they dropped big but they came with earnings in line with the announcement and increased the dividend helping a lot of semi conducters. all of the other ones are moving to the upside. there are things that are suffering out there. the commodity stocks are having a tough time of it. free port is essentially in free fall for weeks now. it's up today. it was down earlier. this is a 52-week low. the gold stocks, forget about it. new mont has to be a ten-year low. we're way, way down. that is a one year. i think we have to go to 2002 to see newmont at $18. >> really getting hit hard today. thanks, bob. see you again in a little bit. you can get back on the floor. let's go to the nasdaq and kate rogers.

>> we are up here still about 1.3% and big tech names are gaining thanks to earnings and upgrades. let's start with go pro up over 14% today thanks to earnings and revenue that blew past estimates. sales are up 45% from last career and sales outlook up for the current quarter. linked in reported stronger than expected earnings with sales up 45% from one year ago and expansion in china to thank for that. that stock up over 13% today. and groupon up over 20% after an upgrade thanks to earnings report which was in line for expectations. one losing is starbucks down over 2.5% after reporting disappointing sales for the fourth quarter and weaker than expected outlook for next quarter. the nasdaq hitting the highest intraday level since march of 2000. up 12% from the lows of the month. back to you guys.

the markets reacting favorably and then some to japan's surprise qe announcement today. what does it mean for u.s. investors? >> what is the enduring lasting effect of this for american investors? >> it's a really interesting move. they did say timing was spectacular. the real one-two punch was they are going to increase purchases but the extra purchase inside of the pension plan, they are doubling the allocation. i think there is a more lasting effect short term however is adding more pressure. >> i disagree. i think you give them credit for the timing of it. why is this time different? this policy has not worked before. they are absolutely all in until

the next time they are all in. not only does it not have lasting effect. it ends up transferring money from the sap who has money in japan into my equity account. they boost up my asset. the timing was awful. i agree. >> jeff, how did jim grow so much? >> there is nothing funny about this halloween joke. >> the halloween costume here in chicago is the jim iuorio costume. >> so is this a kind of one of, a one-time effect here? japanese stocks went way up. >> i think it will have a lasting effect particularly the timing of it, too, where we are stepping towards hawkishness here and they are leaping towards dovishness. i think what it means from a

tradeable aspect is that we can move further up. that is why utilities are not doing well today and other things are. i am not ready for tesla and netflix. >> we have been fortunate to see the s&p 500 have great gains. now as the u.s. dollar continues to strengthen the s&p 500 counts on one-third of revenue overseas. i want to play more consumer plays domestically. >> the big multinational exporters tend to be good at hedging risks. if they are caught off guard they deserve what they get. >> we can talk all day. >> got to leave it there, guys. thanks very much. sue, back to you. as you know, we are in the middle of the biggest monthly market comeback in five years. what makes this so different? dominic chu is there to break it. that is not dominic. >> that is a very, very skinny me. this is the first time since march 2009 that we have seen a

bounceback of this size. we will tell you which they were and how fast they bounce back from every time we pull back in the market. this on "power lunch" coming up next. means keeping seven billion transactions flowing. and when weather hits, it's data mayhem. but airlines running hp end-to-end solutions are always calm during a storm. so if your business deals with the unexpected, hp big data and cloud solutions make sure you always know what's coming - and are ready for it. make it matter. big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much.

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tap into the full power of your fidelity green line. call today and we'll make it easy to move that old 401(k) to a fidelity rollover ira. in our "power lunch" headlines blue nile upgraded to buy to $41 a share from 25. visa upgraded to buy from hold noting improving transaction holdings. the firm's price target on that stock is $260. mohawk upgraded to strong buy. the firm increasing the price target on the home furnishings maker $265 from $150. >> the market rally rolls on. what makes this come back so different? dominic chu has the anatomy of the bounce. >> how about the speed?

very quickly. >> so let's take a look over the course of the year because we have our little road map, our s&p 500 chart. we pulled out four of the more notable this year and how far it pulled back. check this first one out. january 15 to february 5 we dropped about 6%. but then we rebounded from february through april 4 up about 9%. you look going on here we drop another 4% and then bounce back 10% through the mid summer. a big move there and then the third one we dropped 4% and then by 6% going again up until the beginning of september at that point there. and then the very volatile one where we dropped nearly 10%. it was like 9.8%. . so 10% here and we rallied back 11%. that end part right here was

only 12 trading days, 12 trading days overall that it took to get us right back to where we are now. it was the speed at which it happened. we seen a little bit of the move in the previous ones cht this one was very, very fast. it kind of gets a lot of traders wondering whether or not there is enough momentum. >> does this tee up a good two months from now? >> nobody really knows. this has been a market that has been very resilient. the question is whether the speed of this one makes anything different going into the holiday season. >> mike chad wick is a long term bear. investors are partying like they did during the.com boom. welcome back to "power lunch." good to have you with us. >> thanks for having me. pleasure to be here. >> why do you think central bankers have it so wrong given the fact the u.s. economy seems to be performing reasonably

well. >> we have to look at japan. the notion that they are continuing qe confirms the failure of qe. when did they first do this? 2000 or 2001. where has japan gone in the last 14 or 15 years? absolutely nowhere. across the globe all central banks are following the same script. i wonder what kool aid these central bankers are drinking. whatever it is it is not working. >> would you say europe has followed the same play book as the u.s.? >> not exactly. big talk about maybe a qe program in europe. the concept of qe i think was great in the midst of the big recession in 2009. you don't want to have a full out recession. to stop the bleeding qe made sense. look at the balance sheet. has it gone up 1,000%. do we need qe every time people get nervous. they talked about the big run. the dow was down about 10% mid

month. fed governors come out in droves talking about we should extend qe. at this point not much matters other than political promises. i want to know about valuations. i worry about the consumer. this feels a lot like 1999 to me. >> if the u.s. steps away from quantitative easing which apparently is going to happen, does that imply that you think u.s. stocks are vulnerable? >> absolutely. i think at these price levels u.s. stocks are vulnerable. i think qe has been the mechanism that got u.s. stock levels to these points. once they are running naked and the training wheels are gone we will see how they play out. the fact that japan announced qe last night at midnight the nikkei went up 1,000 points. are the central banks working together? nasdaq qe starts the next day. >> it is an absolutely fair question. i gather you recommend a lot of

very defensive assets, short funds, short etfs and gold? >> i wouldn't be buying gold now. with what we know today i think the two things we know for sure metals are going down and dollar is going up. how long it lasts we will see. right now the world is a very volatile place. we are in the midst of a big bubble that i think will be referred to as the qe bubble. people are hot and bothered and feeling great about investments and made a lot of money recently. i am worried about things. i worry about the average consumer. >> have a great halloween. and may all of your treats be good ones. >> you do the same. >> sue? >> music is an experience. it's subjective. it can be emotional and retailers take it very seriously when it comes to luring in and keeping shoppers in their stores. take a listen to is. ♪ >> does that tune make you want

to buy more? the man behind the music is coming up. we want to hear from you. does store music impact how you shop, how much you spend, how long you stay in the store? join the conversation at cnbc.com/vote. ameriprise asked people a simple question: in retirement, will you have enough money to live life on your terms? i sure hope so. with healthcare costs, who knows. umm... everyone has retirement questions. so ameriprise created the exclusive confident retirement approach. now you and your ameripise advisor.... can get the real answers you need. start building your confident retirement today.

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get the future of phone and the phones are free. comcast business. built for business. welcome back to "power lunch." the s&p 500 closing in on one. there are a lot of stocks hitting 52-week highs. disney shares, humana, 3 m, fed ex. around 124 stocks or nearly a quarter of the s&p 500 components are hitting fresh one-year highs in today's trade. >> once again amazing new video of that lava flow moving towards the neighborhood on hawaii's big island. members of the national guard brought in to ensure people left the area and road blocks are being observed. an entire town of about 1,000 people under threat of being cut off and possibly that town could be destroyed because there is

absolutely no way to stop the lava. story we are fascinated with and following very, very closely. >> it renews your respect for nature. >> it sure does. halloween in less than 24 hours some retailers shifting from black and orange, red and green is the new black and orange. tomorrow wal-mart kicks off round of holiday deals joining the likes of office depot which are launching the first holiday specials over this weekend. good timing because there is only 54 days until christmas. retailers are pulling out all the stops to get consumers inside. how does music impact sales? we want to know from you? does store music impact how you shop? you can go vote at cnbc.com/vote and joel beckerman is ranked one of the fast company's most creative people in business and does sonic branding for major

companies. as a matter of fact, you created the music we hear on "power lunch" and here on cnbc. he is also the author of the book "sonic boom." before we talk let's hear some examples of songs retailers use for target customers. listen to this. ♪ so when you design music tracks for stores, how do you do it? what kind of research do you do and how do you determine what will work and what won't? >> the key points are making sure the sound track is perfect for that brand and not any other brand. it is about distinguishing yourself from all of the other competition. second thing is what kind of shopping experience do people want to have? do they want to feel like things are moving quickly? do they want to really relax and enjoy that experience? do you want to make sure we are really putting the music, that

the music is giving the people the experience they want. nordstrum with the piano player, that started a few years ago. the shopping experience would be very different than say at abercrombie and fitch so the music would have to change. >> it is about creating the connections, the boom moments where sound really changes everything in your experience. so when you hear that piano you think of upper class. you think of something -- >> it is relaxing. >> luxury and relaxed. >> i will spend more time in the store if i am relaxed and i enjoy the experience. >> absolutely. that definitely helps with the sales for sure. >> say you are going to do a teen retailer. tell me some of the companies you have worked with and how you created the sound for them. >> well, let's talk to the teen retailer first. if you think about abercrombie

the sound track very different than nordstrom. i think of it almost as a parent repellent. as a kid you go into the store and that is for me and my parents are waiting for me outside. wonderful experience for me as a shopper. >> good luck with the book and thanks for creating the music for "power lunch." >> if viewers want to see examples of transformation experiences go to sonicboomboom.com and you will see a ton of them. >> let's lock in the vote and see how many people say it does impact? 67% to 33% so you are on the right track, no pun intended. thanks, joel. let's see what is coming up on "street signs."

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this market. and the bull is running today. >> a frightening looking bull. >> scary bull. >> green eyed bull. >> at least it is not red. >> this is why they make me go to the exchange. we wreak havoc on the show. >> the dow jones industrial average. . intel biggest leader by percentage terms of about 3.5%. s&p 500 up. nasdaq up 1.25%. the russell 2000 up about 1.25%, as well. take a look at the transportation average. they are watching that today, up 109 points. that is a leader in terms of percentage moves on the transports. and the yield on the ten year is 2.326%. eastman chemical is a winner by 6.75%.

microchip technology up and analogue devices up 5.3%. >> it was really a tale of two markets in the month of october. i think it was an object lesson in that panic doesn't pay. >> it never pays. >> if you had gotten out on the 15th you would have missed a 10% rally. >> "street signs" begins now. main street, it's about time. gas prices down, incomes across america finally starting to rise and your 401 k is probably at a record high today. it is a good news halloween edition of "street signs." >> happy halloween. take a look here on the wall, these stats from the october bottom on the 15th. you have the dow here. it has gained by 9%. the s&p behind me up by 10%. nasdaq