november 2nd. >> happy halloween, everybody. thang for being here. appreciate it. "fast money" coming up in a few seconds. melissa lee, records highs. >> exactly and exclusive with the ceo kim kardashian in hollywood. stock down 20% since reporting earnings. grill them about that. >> art. over to you guys. >> thanks. "fast money" friday starts right now. live from the nasdaq market site in new york city's times square, i'm melissa lee. pete najarian, and others, s&p close and the nasdaq hitting a highest level since march 2000 after the bank of japan surprised the market with a plan to ramp up its version of quantitative easing. on this heal ween, traders on this desk are actually getting a little scared. is this a rally to fear? what do you think? >> i think the reason why we rallied today is scary. bank of japan stuff unprecede unprecedented -- that rile textbooks about this.

they've completely lost control of their markets, their bond market, equity markets. i thought it would stop in 1970 on the way pup ip was wrong. today is interesting. no clue from here what next week holds. >> you bring it a step further. >> i do. listen, i think -- it's outrageous. i don't want to go too crazy because it's a trading show, but -- >> come op. >> what they did it's outrageous. it is a terrible idea. it is going to have massive, massive ramifications. the u.s. stock market hasn't woken up to it yet but they absolutely will. first things that's going to happen we're going to get deflation over here in the u.s. we'll continue down this currency war. the trade-off is, you want to buy treasuries because not only was it the boj today, ministry of finance came out, doing stimulus and the pension fund in japan are going to put $200 billion overseas coming into our market, going to come into the u.s. treasury market. again, everything is going to be

manipulated and eventually when the lefby brelevy breaks, compl falls apart. >> what the breakage could look like, brian kelly. it's been years. >> how far. >> years since you felt this way. correct? >> the feeling i got. >> minutes sense i felt this way. >> the el phooifeeling, i had a day. came in short yen. a fantastic day for bk. however, i felt this way before and during bear stearns. everybody cheered bear stearns got a bailout from the fed. within three days, they were out of business. so this is japan bailing themself out knop choice. have to raise taxes. now monetizing their debt. 100% monetizing their debt and buying stocks. their buying reits, buying etfs. insane. >> when you mentioned bear stearns, do you think bk has gone off the deep end? >> when he mentioned bear stearns, i was there the day, that friday, when bear collapsed. actually in the crowd trading

bear stearns that day it collapsed. it doesn't -- i hear you. i hear the emotions and don't say that you're wrong. i just think that right now i'm worried about the market overall. not falling off a cliff, but maybe correcting a little bit. >> let me just clarify so i don't get killed on the twitter, right? i'm not saying the market's going to fall apart monday morning. just saying it's the same type of feeling, people are cheering a bailout they shouldn't cheer. >> just one -- bk had nine minutes. so the -- mid-term elections -- [ laughter ] >> i did think that the mid-term elections were the catalyst to going much higher no in the stock market. finish, 218 in the s&p cash and thought we'd retest and be back down around 1900 in the s&p. been dead wrong on that. i don't think the mid-terrible elections will give us the clarity that we think we're going to get. it's going to be a bunch of runoffs i think. not knowing who runs the senate and i do believe the market may be backs up a little next week.

>> the trade-off of all this, hover, over the last couple of days. go back to yesterday. forget today, fert the bang of japan. look at yesterday. what was rallying? everything. the financials, technology. just about everything, industrials, phrma, moving to the upside. when i look at this market trading down here, the tradeoff this, whether bk is right or wrong in terms how dangerous markets could be now, volatility is cheap, mel. this is time again to start buying. 14 on the fix. that means you buy s&p protection of your port follow. >> you're saying stay in your trade? buy protection? >> buy protection, and stay in your trade. i was taking off a lot of trades that performed so quickly over the last couple weeks. taking off trades. still bullish. still have a lot of bullish characteristics to what i'm tolding in the market now. >> we saw -- sorry. semi-s slammed yesterday. right? then microchip come out. semi-s rally geng. reversing total position. the only thing that hasn't railing, energy. the question, does energy rally in? the beta chase if the market

continues higher. >> with both the dow and s&p closing highs, new 52-week highs in the session. time to pick up these names or set them loose? play, buy, as in b-u-y, or buy, as in b-y. buy meaning -- >> going fartherlook at the 6 and 6 plus, naturally 60% of revenue drawn from that aspect of it as well. they're making some headway as well in the smart phone market, actually stealing back market share. a lot of reasons to like apple and i think when you get through the holiday season the stock's not going to 110. i think we see $120. >> have we gotten to the point, guy, called for $85, $88 off the table? >> it is now. we said a number of times when the market was cascading lower

that apple was trading relatively speaking pretty well. said a few times that the fact it was remaining around that 100 level meant we probably weren't, the market doesn't give that long to sell the highs. we said it's probably going to test pete's level of 110. that where it looks like it's going. >> fedex, new hi. grasso? >> good-bye, meaning see ya, so long. not in a negative way, bought great run. transports a as whole up 18%. fedex up year to date. this point, lock in your gains. a nice ride on fedex and the market could be a little toppy, and if it's not, you're going to have another chance to buy fedex at these levels. >> home depot. bk, buy or good-bye? >> look how it traded? didn't trade that great on just the massive day. look at the underline on the economy. this morning, personal income spending. people saving more money. not spending money. a slight uptick in wages, but

this stock has a lot priced in. valuation okay. at the very least take profit and say good-bye. >> celgene? >> monster. folks playing at home, it's a u in the middle. b-u-y. report add great quarter. a monster drug. a tremendous balance sheet. cash flow, major phrma would die for. trades at 21 times forward earnings which isn't crazy. bs put it on focus one list. 112 price target probably low. b-u-y. >> for you, too. >> all wait. watch out meg whitman. strategist saying ready for them to enter the printing space. that's next. plus, pete najarian down there, spotted unusual call volume in one stock. whether or not you should jump in, straight ahead. getting in a groove. growth is gratifying.

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tell tom torlakson to keep fighting for a plan that invests in our public schools. welcome back to cnbc. michelle caruso-cabrera at breaking news desk. news conference in the mojave desert. a like picture after a devastating setback for commercial space flight.

so far no explanations on speculations what could have caused the crash. a jergen galactic space plane on a test flight crashed after what's being called an in-flight anomaly. an eyewitness told the a.p. the spaceship exploded in flight, his words, after a rocket ignition. the copilot is dead. the pilot ejected. has moderate to severe injuries. here's a picture this morning of the mothership known as the white knight. the sub orbital spacecraft called spaceship 2 also on top of it. that's how they work. you would actually lift the aircraft, the spacecraft into air with a larger carrier craft underneath. the accident comes just months before it was scheduled to carry space tourists beyond earth's atmosphere to sfeerns zero gravity. the project is a joint venture between sir richard branson and imin aed aerospace engineer burt rutan called scaled composites now owned by publicly traded

north tlup grumened. they're frying to the scene and put that out on a tweet earlier today. melissa, back to you. >> thank you, michelle caruso-cabrera. and up for the first time in three days, earlier the company stock dropped on news hewlett-packard is entering the 3d space. yesterday i spoke with a strategist in an exclusive interview at the company's 3d printing event in new york and asked thoughts about the impact of hp. >> i was glad to hear that hp is joining our markets. i think that hp has a very strong brand. i think it will help us to fight one of our main challenges, to create awareness to 3d printing and different manufacturing. nevertheless, as a competitor, hp is a serious company which will announce the technology. i'm not sure how it will be reflected in the products, i just don't know enough at this point of time. neverthele nevertheless, a very strong

company and 25 years on the road and experience relevant for our customers a lot of expertise and our product which are going to come in the next few years which i think will give a good fight to hp and any other competitors whi joining the market. >> and particularly when it comes to the 3d printer, available next year. they claim, though, their technology will be ten times faster, have significant improvements. 3d printing economics because of less energy consumption, faster, less waste. what do you say to that? essentially they're saying their ten times faster than you? >> so first of all, again, i don't know the exact specification of the product. manufacturing, speed is one factor. and the properties, ease of use, the quality of the parts other factors. i just don't know enough. i can say for sure, a large team of r & d people and working day in, day out to develop new products. by the. i hp are going to come to the market with their product i

think we are going to be ready. >> what can you tell investors, though, about your ability to maintain or grow market share as a competitor? obviously, investors were concerned the day hp announced this news. your stock along with others went down? >> again, it's difficult to answer this question. i don't know enough about the product. i think we need to wait a few more weeks or months until we know more information. >> okay. no comments, but you told this gathering here you will grow or maintain market share. do you stand by that? >> i think that, again, not referring to the hp announcement. i don't know enough about hp at this point in time. >> no comments about how it could impact margins or if you'd be willing it come down in price to compete? >> i don't know enough. come up in the next two, three years. from the technology demonstrations there's not enough information to comment at this point in time. >> in terms of the u.s. environment, will that impact how your customers finance and look at financing printers?

>> i'm sure it might affect. again, it's difficult to judge depends on the rate change. we have our own facilities to finance customers. i think we'll be able to work through it, talk about your pipeline. a lot of analysts are looking towards earnings, next week, also looking to a new product announcement, and some are anticipating a couple of new breakthrough machines to be announced at the conference in germany in november. >> we are going to come with new products in durables. constantly developing new products and the announcement of new products is an ongoing process. this is one milestone. we are accelerating product to market for the last few years and will continue it into the future. >> all right. so he was very hesitant to comment about the imt pact of hp. leads one to believe there will be an impact he can't assess? >> nobody has the scale hp would have or the pockets. talking r & d. nobody has deeper pockets than hewlett-packard. a lot of noise about splitting

hewlett-packard into two, but they were always going to be the biggest competition when it came to 3d. they can out-buy everyone, out-develop everybody and ten imtoos the size of this type of company. if you play -- you're going to play 3d printing you've got to play it with hewlett-packard. >> you've been in 3d printing stocks at one point. >> yeah. >> do they look like good shorts at this point? >> no's. i wouldn't short them because you could have a takeover type of situation. that scares me. let the thing settle down. if you forced me to buy one, stratasys, based on how well it acted versus the others. >> time for pops and drops. big movers, sony, up 6%. >> revenue in the quarter good. everything japanese given what happened helps. not my favorite stock. if things happen the way they happened today, it's a nam you can still own here. >> and expedia up 5%? grasso?

>> couldn't get out of its own way. price fixing conspiracy suit was thrown out today. this one pop dramatically. i'd be a seller. >> and a drop for starbucks. down 2%, pete? >> the guidance. people disappointed by the guidance. i still look at this company growing revenue, same-store sales up 5%. folks in the industry would kill for the numbers. i bought the stock based and that and thing is go higher. >> and 13%, bk? >> earnings, i'm actually long calls 0en this. make a tasty acquisition target. >> jgid youugiddyap. and kim kardashian. another in store for glue mobile? find out when the ceo joins us, live. act i. scene 3.

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time now for unusual ak tishty and pete's looking at dow chemical. >> stood out today. november calls. november 47 1/2 calls. weeklies here, regular exploring options ober 7,000 traded on the day. somebody looking's in the money calls, unusual. usually seeing these out of the money calls. these are in the money, looks like somebody's trying to make a leverage bet, stocks higher in the next weeks. >> shares of glue mobile dropping sharply. the kim kardashian gamemaker did not meet expectations. the founder and ceo of glue mobile. great have you with us again. >> pleasure, melissa. >> focus on the fourth quarter, because the guidance was not what the street expected. in fact, 7% below street consensus and the assumption that is made on the street by investors is that kim kardashian won't be able to drive upside to the fourth quarter. can you talk me through kim

kardashian and whether or not this game is remaining popular? >> well, glue is a portfolio company you recall from the prior times we've chatted. kim is one of our biggest games and we have a number of other big titles. deer hunter, a successful year. $7 million in the first 12 1/2 months. >> just focus on kim kardashian, yes, you are a portfolio company. of course, many, many games. many in the pipeline. for the third quarter, kim kardashianhole wood, a percent of your revenues, a huge driver make other games pale in revenue contribution. that's why investors really want to know specifically about "kkh." what can you tell us about whether that game remains popular and monetization rates remine high going into the fourth quarter. >> i said yesterday on the call is at a very high level for all glu games on average and kim. incred pli well.

still in the top ten grossing. yut date it every couple weeks. exciting new updates in store not only in the fourth quarter, but out for many quarters to come. we just extended our contract to work with kim all the way through 2019. so when it comes to q 4, you not only have kim's game going on all kicylinders and other launcs as well. contra killer 3 looking strong in beta. >> some of the analysts out there were concerned the monetization rate, there's not a direct correlation between the high ranking that the kardashian game has consistently with the mont taization rate and it looks a little choppy. can you walk us through how you think about that and what kind of visibility you actually feel you have going into the fourth quarter when it comes to kkh? >> sure. the call around top three ranking versus top grossing ranking. the reality, a game like kim

kardashian hollywoohollywood, qp quantity taization. you don't need as many new users coming in in the top free rankings, about new installs to keep existing players paying and retaining. this game is retaining very well. that's what's keeping the game in the cop grossing rankings. people stay in the game and paper in the game and we have every reason to believe this game will be successful for years to come an every intention of not only keeping this game successful bit potentially bringing out sequels to this or other products in the gaming spas with kim. >> all right. unfortunately, we're out of time. thank you so much for joining us. we appreciate it. from glu mobile. good to see you. what can you -- >> buy because there's a short usage. signing her to a contract to 2019 is madness. serious. arod to a ten-year deal. it's nuts. she could be as inrelevant as anything six months from now.

signing her to 2019 is crazy. you buy the stock for a short covering rally, may or may not happen. >> through options. the only way i'd touch the stock. so much rick. we see the direction of the stock. up here, now towards the low end. i just think options are the only way to play it especially as guy points out, short interest. i think you might get a squeeze here and there. otherwise, a reason there's that bill of a schorg interest now. >> mentioned a portfolio company. it is, many, many games. we saw the breakdown in revenue. kim kardashian is four times -- >> without kim, stock to zero. 53% of the revenue. that's it. for me, what worries me about all of these stocks like this, they always have to come up with a new game. very difficult to do. it's just an absolute no touch from bk. >> before we go, do the final trade, today is halloween. >> boo. >> usually a sad day for us at "fast money," because we have to say good-bye to hard working

page courtney brown who has been unbelievable? >> who? >> just kidding. >> oh, grasso. >> remember that name. >> thank you, courtney. an unbelievable page. in the pantheon of pages. >> remember her name. >> the last three months. >> oh, my gosh. >> thank you, courtney. good luck with your next assignment. >>. it is time for the final trade. around the horn. talking goldman sachs. hit new highs. goes higher. >> and grasso. >> best buy. holiday season good. tvs for the first time in an up cycle. hi hitting on a lot of different cylinders. >> bk? >> one up a lot today. still think it's going to be up a lot primarily because one of the largest sen travel bancentr. dxj. >> and -- do you have a costume? like what? >> going to be a surprise.

>> don't lie to america again. i know you don't have a costume. >> piece sougete saw the report. >> citi might get you down. >> all right. that does it for us here on "fast money." catch us back here monday at 5:00 for more "fast." stick around, "options action" starts right after the break. have a good halloween week. new york state is jump-starting business with startup-ny. an unprecedented program that partners businesses with universities across the state. for better access to talent, cutting edge research, and state of the art facilities. and you pay no taxes for ten years. from biotech in brooklyn, to next gen energy in binghamton, to manufacturing in buffalo... startup-ny has new businesses popping up across the state. see how startup-ny can help your business grow at startup.ny.gov

this is "options action." tonight, did the hottest trade of the year just burn out? >> oh, no! >> we'll tell you which sector may have just made a top and how you can profit on the way down. plus, a top analyst says herbal life is about to make a shocking announcement. >> i am your father. >> not that shocking, but he'll explain why traders are in a frenzy ahead of monday's earnings, and the new kid on the block. ♪ the right stuff >> alibaba that is. why it could be the single best tech company to own. the "action" starts right now. live in the market site,