final trade. >> that's your final trade, nicholas. >> of course, everyone should have one of these. >> all right. thanks, so much for watching. thanks to everybody who made my >> happy birthday, mel. my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica, other people want to make friends, i'm just trying to save you a little money. my job is not just to entertain you but to educate and coach you. so call me at 1-800-743-cnbc. tweet me at jim cramer. be polite. worked on this all day. i don't know how else to put it. this darn market marches to the tune of avril levine.

after spending most of the session in the red, the dow ultimately advanced. and the nasdaq dropped .33%. it's got me thinking. why did you have to go and make things so complicated? i mean, really, only this market would confuse somehow the huge break plummeting gasoline is giving to 370 million americans and act like that's bad news! got me frustrated. instead of rallying. and you fall and you crawl and you break and you take and, frankly, bears, you look like a fool to me. all right. let's consider what's happening here with the dramatic decline in oil. and it is a punch. first, there's the consumer. let's see you fill up your car twice a week and costs you $80. when oil was over $100, okay, which was the case for a considerable amount of the year. it now costs about $60. you're saving $40 a week. cancels out to $2,000 a year. something that looks

increasingly likely, given the velocity of the decline and the surplus supply that is still hitting the market. >> the house of pain. >> how does the stock market feel about those savings? mixed to negative for most of the day. but what should it be thinking? >> house of pleasure. >> imagine the federal government decided this economy needs a boost. and it sent out $2,000 checks to every family in the country. you know what would happen -- market would soar! the first $2,000 rebate, the one that comes from the pump. comes out of the height of the shareholders of the oil companies and took it but good today. the second comes out of the height of all of us in the form of higher taxes down the road. produces what could be an annuity, right? the first one, a cut in oil, produces an annuity, given that the excess oil supply isn't about to go away. the second one, one time only. and involves printing money to get the job done. you have to admit that it is illogical that the stock market

would like the $2,000 federal rebate more than the $2,000 gasoline tax cut. the answer why, though, is complicated. first, there are 16 states, many of them with sparse populations that have been big beneficiaries of the domestic oil renaissance. there are 34 states on the other hand with much more population that are takers of energy. but oil and oil-related employment is responsible for a large percentage of the overall job growth in this country. and we do have job growth. that's a negative. and it will make the stakes unusually high when we got the nonfarm labor report on friday. second, the oil stocks have been huge leaders of the bull market. while they only make up about 10% of the s&p 500, these stocks punch above their weight because they've been such visible winners. now they've become concentrated wild traders that create an impression of overall weakness in the u.s. economy whenever they get hammered.

plus, there are plenty of hedge funds that insist on selling the s&p 500 whenever oil goes down because their logic's simple. oil wouldn't be coming down unless economic activity was slowing. the only problem with this thesis, it's totally wrong. how has the market done the whole time oil's gone down? all-time highs. it is logical. i say bears chill out. what you yelling for? lay back, it's all been done before. and you're mistaken about the overall impact of lower oil. so now, let's talk about what happens to the rest of the stock market with lower oil. first, some things are obvious. oil's the biggest swing factor in the loss of the airline, specifically in the transports in general. they hit the all-time highs today. makes sense, terrific windfall for these companies. that's why i like spirit, southwest, american, they all were going to report huge quarters because of the second. lower oil is deflationary, which pushes up the value of bonds. so low that utility stocks, not

true beneficiaries of lower oil, since few of them use it actually go up because they've got bountiful yields. big dividends. i know it seems odd that transports can hit all-time highs while the utilities which usually shrink with fast economic growth also hit new highs. i told you this market can make things complicated. but a decline in oil -- the wealthier consumer didn't really feel the $2,000 year saving at the pump. something that was quite obvious today as coors got slammed after reporting a disappointing quarter. the vast majority of americans do regard this as a vast windfall. where will it be spent? complicated. wechb se we do know during the days of darden, the former ceo would tell us that lower gasoline prices translated into higher sales at red lobster and olive garden. doesn't hurt that red robin and

blooming brands reported terrific quarters today. jack in the box, chipotle, dine equity, ihop and applebee's, domino's and panera bread. how about that miserable disappointment that was starbuck's quarter last week. so miserable, how come starbucks was back to where it was the day it reported. by the same token, retailers should benefit. we can't afford to ignore the theorem. it's complicated. one of the reasons why the sales didn't meet expectations, the mall traffic is down. same thing with starbuck's last week, the retailers took a hit. perhaps amazon should've rallied, but this morning's amazing numbers for alibaba. but still, i think again there's silly overthinking going on here. in america, discretionary income gets spent. more monster beverages bought at convenience stores. more itunes are downloaded. more video games purchased and

more chip trips to the dollar store and walmart, which is why that stock keeps going higher no matter how it disappoints. in america, people go to costco to buy more crab legs. even if that retailer loses money on guys like me who chow down on the lobster spread. and don't let michael kors persuade you that people are drinking less coors, as well. energy, whether the ingredients or the packaging or the gasoline used to make the stuff in the stores. it's so much bigger than the wheat or the corn or the cardboard or the toothpaste whitener. you ever look at the contents of the disposable diaper? i felt like coming out here with black on my eyes like avril to prove a point. that leaves a whole bunch of areas industrials are caught up in the economy, must be weaker, oil wouldn't be going down. health care stocks, case by case, tech, i think more tech gets bought because of disposable income.

that's way too complicated for this stupid market, which is going to focus on disappointing revenue outlooks from -- security play fireeye. home away, weak consumer price, and after the close, trip adviser, banks, and need higher rates, not getting them. the vast majority of companies in the s&p 500 benefit from lower oil. i've come to the conclusion it's too darn complicated for most of the hedge fund managers with their fancy alg rihythmrhythms. maybe they're the ones that make things so complicated and get so frustrated. they certainly look like fools to me. wendy in pennsylvania. wendy? >> caller: yes, hello, jim, from pennsylvania. >> oh, man, i love it there. that's where shady mccoy is from! >> caller: on one of your past shows, you spoke very favorably about tinder morgan energy partners. i currently own quite a few units of kmp. as you probably already know, kmp and kmi, kinder morgan inc.

are planning to merger. >> right. >> they have offered unit holders three options. all of which are subject to proration. the first option is stock election, the second is cash election, and the third is mixed election. >> all right. i want you to take stock. kmi, they are more of a toll road. they are -- letters of credit for what they have. it's really important for you to realize, this is not a commodity play like linn energy or eog. how about joe in new york? joe? joe? >> stanley. >> caller: boo-yah, jim. i have a pox in mro. fairly decent earnings yesterday. is it a hold or a sell? >> boy, i'll tell you. the one thing i want people to know about mro. if you look at the cost of production in the bakken and the permian, it is so low. it is an oil company, oil company stocks are going down. i want you to keep an eye on

marathon. there's going to be a price that is right and you're going to have to pull the trigger. we might not be there yet. hey, hedge fund managers, why did you have to go make things so complicated. i think you're missing the big picture. the fact is, most companies benefit from lower oil. and i'll help you spot the winners. you probably use all three all day. then the bulls and the bears making big bets on the future of gopro. so should you get behind those cameras right now? or will the stock fade like yesterday's viral sensation? i've got this covered from every single angle. i'll ask the ceo if the company can forge some solid growth. stick with cramer. don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc.

miss something? head to madmoney.cnbc.com.

given the market's remarkable resurgence over the past few weeks, where so many stocks have bounced back with a vengeance, i can understand if you're feeling wary about owning the leaders, if only because they've rallied so much and so hard. i want to circle back to some of the laggards, stocks have haven't participated in the big upmove to see if it might be time for them to play catch-up. tonight we're going off the charts with the brilliant technician who runs the website and also helps to be my colleague at realmoney.com who has been dead right so many times. we're going to look at three internet stocks. twitter, facebook, google. all three companies disappointed wall street. and their stocks were punished accordingly. but he wants to see if they might be giving you attractive entry points because of that. let's start with twitter and take a look at the daily chart. she sees one of her favorite trade set-ups here. based on the work of the italian mathematician for the middle ages who discovered a set of ratios that repeat over and over again in nature.

23.6, 38.2%, 50%, 61.8% and 100%. you can see them in the way tree branches form, snail shells. i'm not kidding, hurricanes, flower petals. and crazy enough, they are in key points in the stock charts. the way this works in practice is not that complicated, though. looks at past swings in stock prices and runs the swings through the prism of the ratios i told you about in order to find important levels. once she finds three or more of them clustering together, that tells her we can be looking at a key floor of support or, of course, a ceiling of resistance. which brings me back to twitter. four relationships clustered between $38.41 and $40.24. which suggests to her that twitter's a powerful floor of support, a few cents below where it's currently traded. running roughly from 38 to 40, then he's going to start looking for buy triggers to tell her

when it's time to back up the truck for a trade. but if twitter stock breaks down below the critical area, then she thinks it could have a long way to fall before it hits the next floor. in fact, it could potentially plunge down to $29 or even $22 before finding meaningful support. hmm. however, broden sees an additional reason to remain bullish. the key here is that the fibonacci based analysis can apply to the "y" axis of the chart, which is price, and the "x" axis, which is time. her method can be used to find critical dates where likely a stock will change the trajectory. in the case of twitter, broden is seeing time cycles, believe it or not, that suggest the stock could start rebounding some time between today and thursday. it makes you wondering if the ceo is going to take another job in the organization. yahoo used to have a chief yahoo, maybe twitter should have

a chief twit. the $38, $40 level holds and the stock begins to rally as it did in today's session. how high could it go? broden sees twitter going back to 60 or maybe 65. but, again, if the stock breaks down below 38, all bets are off. that kind of breakdown, wow, the stock could fall. got to get both sides here. in short, binary situation. tremendous upside. what would make her pounce? she wants to see a buy trigger! and to see what that means, take a look at the 30-minute chart of twitter. these are candle stick charts. represents each 30 minutes of trading. watching this chart like a hawk to see if twitter's eight-day moving average, amazing short period of time, the blue line will cross above the 34, the red line, that crossover would confirm for her that twitter's ready to rebound. until we see it happening, she's simply waiting to know which way this stock will jump. next up, let's check facebook!

here's the daily. last week, facebook gave us a healthy pullback. thinks this one could be a buyable one. in facebook, broden sees a cluster of three fibonacci relationships, creates a floor of support between $71.71, and $72.69. roughly $2 below where it's trading. below that floor, you also have facebook's crucial low where it bottomed october 15th. as long as the stock can hold above that last low from mid october, broden believes it should rally and her method gives her upside price targets at $83 and perhaps $86. take that alibaba. however, again, just like twitter, facebook fails to hold that key $70 level. wow, all bets are off. should be a seller. take a gander at a more complicated one. google. another name that got slammed after reported. but in google's case, stock started rebounding almost immediately.

google has a strong support in the $509 area. and as long as that floor holds, sh she thinks the stock continues to chug higher. how much higher, $633 or even as high as $679 for 13% to 21% gain in the long-term weekly chart. in order for google to rally like that, broden says it's got to clear some hurdles. according to fibonacci, there are a bunch of yellow flags in this chart. google has a cluster of fibonacci price relationships, creating a ceiling of resistance, 568, 574. and another ceiling right above it. 579, 586. she sees a group of timing cycles that suggests that google's recent rebound could've peaked between last thursday and today. to make matters worse, trading below the 50-day and 200-day average, which is the kind of thing that tends to scare away chart driven traders.

makes broden want to be cautious about google right here. what would make her feel positive? simple, the stock needs to cover the hurdles of resistance. if the stock fails to clear those hurdles and instead falls below 552, which is providing a daily chart, then she becomes the seller of google. i know, i know. buyer/seller, high/low. in other words, believes that google's is at a technical crossroads and if it can't prove itself, it should be sold. the charts as interpreted say that twitter and facebook could have terrific upside as long as they hold above key levels. google needs to prove itself by breaking out of the ceiling of resistance. my charitable trust owns all three, facebook has the best growth, google has the cheapest growth. the company just needs a new leader who -- and the stock will march to the upside drummer. much more ahead. "mad money," including a steel

company getting crushed in today's trading and wall street worrying for good reason? or is this a chance to buy something? then it doesn't take a genius to see why that oil's falling, but understanding why will put you in a better position for profit taking. but first, gopro or go home? stock's been on fire this year. up 165%. but can it continue to record this amazing performance? or should you see a different angle? i'm going behind the lens with the help of my dog sam miguel to find out next. people with type 2 diabetes

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last thursday, after the close, gopro, the maker of incredibly popular action cameras reported a truly spectacular quarter that sent the stock soaring from $68 to $77 the next day. for nearly 13% gain. then pushed it all the way up to $84 yesterday. even after today's $2.05 pullback, gopro up 20% in the few trading days since it reported. how the heck does the stock whir like that? more importantly, after the close, more importantly can this incredible action in gopro, continue?

that's the question we need to answer with gopro. first of all, we need to put this recent move in perspective. while gopro pulled back from $91 at the beginning of october down to $68, the stock had an amazing run. remember, gopro only came public at $24 a share. we loved it from the start. after pulling back to $68 last week, the stock was still up 180% from the ipo price. and it was trading at 60 times earnings, which is far from cheap. yet, after the quarter, gopro was able to launch itself into the stratosphere. what exactly was to great about these results? why did this one go up in so many of the hot ones go down? first of all, there was the revenue growth. always important when you're talking about a momentum stock. the consensus on wall street was for gopro's revenues to rise 38% for the quarter. there was a whisper. the number, the bullish hedge funds quietly told each other they were talking about was in the low 40% range. so what happens? gopro delivers 46% revenue growth for the quarter.

and guys, for 56% revenue growth next quarter surpassing even the whisper estimates, had accelerated revenue growth. the gross margin, what percentage the company keeps after they account for the cost of goods sold. analysts and money managers were watching the margin number like a hawk because, well, we're starting to see a shift in gopro's product mix. the company rolled out the new hero 4 line of cameras which was sold in september and hit stores in october. the old product line, the cameras were priced from $299 to $399, but with the hero 4, there's a much wider range. with hero 4 black setting, you back $499, the hero 4 silver selling for $399. and the low end hero 4 costing just $129. in short, gopro would tell investors whether the customers are gravitating toward the cheaper camera or the more expensive ones. now, the analysts expected gopro

to maintain this number in the 42% range. instead, the company's gross margins came in at 44.3%, up 230 basis points from the previous quarter suggesting that the high-end products are selling, the ones that made more per sale. management guided for a similar strong gross margin next quarter. wow, when you consider the love alibaba got today with the stock up $4.27 despite big gross margin, erosion. then you know how enthralled supporters were with these numbers. management positive giving us good color on the sell through of the new products. we learn that the hero 4 launch was the best in gopro's history and looks like the hero 4 black and silver will be some of the hottest items for the coming holiday season. gopro had a phenomenal third quarter, and it's looking like they'll have a terrific fourth quarter, too. but here's the thing, even gopro's detractors admit that 2014 will be a great year for the company. but this is why i wanted to do this piece. you see oppenheimer initiated the research coverage on gopro.

it was a poorly timed sell recommendation a week and a half ago for the quarter even though they were positive on the third and fourth quarters. what they talked about was the long-term story. 2015 and beyond. and for that, opko's analysts are worried. what about the long-term? can gopro continue the rally? let me throw in one big caveat about the stock. gopro only just came public in late june. that means the insiders are still locked up. prevented from selling until the lock-up expired on december 23rd. when that happens, the flow will increase dramatically. from 20 million shares to 120 million shares. you create serious downward pressures, ringing in the gains. i bet the stock experiences a sharp pullback. and boom, we don't know what level to be pulling back from though. the lock-up expiration could --

roaring in 2015 after the lock-up ends. we need to examine the bull thesis and the bear thesis on the stock. see what the company needs to do in order to keep making money for shareholders. it's an expensive stock here. it's trading at 68 times next year's earnings estimates, which is pricey when you factor in the magnificent 37% long-term growth rate. how are the bulls justify that multiple? simple. to them, this company is more than just a maker of cool cameras and accessories. they let you capture all kinds of amazing footage. remember that video of the goat surfing? how about the bull surfing? how about the bear surfing? no, it was a pig. go pro was also a social media eco system. with users generating tons of free content. if the company can figure out how to monetize that content. then you can make a fortune. consider that amazon paid $1.1 billion to buy twitch, a service that lets you watch other people play video games. that figure values twitch at $20 per user, if you apply that to go pro's system, it could add

another $1.2 billion to the market cap. we know that last quarter, gopro content published on youtube was up 90% year-over-year. views on youtube were up 99% and video minutes watched and gopro's youtube channel increased by 133%. gopro was already a fabulous way to create viral web content. and management noted they introduced several new features to gopro studio in the app that helped streamline the process of editing and sharing videos. plus, they're rolling out. here we go, they're rolling out fetch. fetch lets you attach the camera to your dog to capture a dog's eye view of the world. i intend to use it on my african tortoise cactus. slow motion video. so, go pro definitely has something here that could be very valuable 6789 a point for the bulls, right? the bears think that expectations for the company's social media strategy are too

high. especially since gopro hasn't given us any idea of how they're going to monetize the content. just another gadget, it's a gadget maker doomed to eventually become commoditized and gobbled up by the competition. the bears have contempt for the story. that's why 40% of the gopro shares have been sold short. the bears are constantly trying to borrow stock to short it. and they can't find it. to me, this is easy contempt and it seems incredibly stupid, especially since that many short sellers crowd, they get what's known as a short squeeze. which is exactly what happened after gopro reported last week and blew away the numbers. it moved up some because of the numbers and a lot because of the short squeeze. let me give you the bottom line. when the bulls look at gopro, they see a company with the ultimate video ecosystem that could become a huge social media player. but when the bears look at it, well, they nearly see an overpriced fad and a nice dog. me, i also recognize it's very expensive.

which is why when i told you to sell the stock back when i saw it trading in the 90s. i said, hey, listen, i wouldn't be a buyer up here. but i think gopro could be attractive on a healthy pullback. any pullback too close to the lock-up expiration in late december is one that could have real heft to it. and therefore isn't worth holding out for. why don't we go to john in michigan. john? >> caller: hi, mr. cramer, thanks for taking my call. looking for your perspective on a stock i bought quite a while ago. ill bought a big block of shares of rack space. and i've been holding on to them waiting for them to come back. and as you probably know, the financial picture here looks -- they have a strong financial balance sheet here. and i'm thinking they're going to get bought out, a lot of news we hear they're going to get bought out. i'm holding on to it. >> yeah. but remember, rackspace is, you know, rackspace is largely commoditized.

i'm not a big rackspace guy. i'm not. and, look, any stock can come back. but you know, i'm watching fireye tonight getting obliterated. you've got to get the stories straight. it's got to be a solid story, and i don't think rackspace has a solid story. can i go to michael in new york, please, michael? >> hey, jim, how you doing? i'm from bay ridge, brooklyn. how are you? >> i'm good. what's happening? >> caller: i've been to your spot. >> thanks very much. it's like a st. bernard. >> caller: hey, question for you. alcatel lucent technologies. i took your recommendation. >> yes, a good one. >> caller: i wanted to find out from you. they had a good quarter last quarter and they have a 34% jump in the gross profit. what's your take on it? >> i've got to look at it again. europe is so weak. and i am reeling from a nokia downgrade we saw this morning,

which said you've got to be careful about european sales. that makes me want to go back over alu because europe is so weak that a lot of companies that are good order book, i'm promising you another look at alu. it may not hold up under close scrutiny given the weakness in europe. lights, camera, action, gopro. it's the real deal. that doesn't mean it's not expensive. only on a very healthy pullback, i think the stock could be a buy. much more ahead on "mad money" including a steel maker that the market cooled on today related to oil. a bigger shift in the global economy? or just creating opportunity for you? and then there are 99 reasons for the big declines in oil prices, but saudi arabia is a big one but not the main one. plus, all your calls in a brand new edition of the "lightning round." stick with cramer.

what the heck's happening to the steel maker spawned off over the summer. it is a market-leading maker of high-quality alloy steel bars, seamless mechanical tubing and

other precision components. now, after being spun out in july, this stock initially rallied and it rallied very nicely. over the last month and a half, it's been taken to the wood shed. falling from $50 down to $36.45 right now. including a nasty $1.72 decline in today's session. i think some of this weakness is due to worries about global economy. and said part of it may be caused by lightweighting the trend where aluminum is replacing steel. that's something i talked about in the "lightning round" when we got a call -- it was an insightful call from derek in california asking about the company. when you call in, you just don't have my ear. you also got the attention of observant management teams like timkin steel. here's the thing, when they reported last thursday, delivered a 3 cent earnings beat, higher than expected revenues, 24% year-over-year. management gave solid guidance, also initiated a 3 million share buyback, 6.5% of the total share count. not too shabby. is this a way of saying they

think their stock is too cheap? chairman, president, ceo of timken steel. welcome back to "mad money." >> good to see you, again, sir. >> the buyback, the numbers, the sell through, meaning you're booked up until february. >> right. >> should've meant the stock would go higher. but, you kind of trapped in something related to oil and gas right now, related to the industrials. kind of explain to us the mismatch here between the stock and the company. >> well, i think you're exactly right. if you look at the numbers we put out last week, they were good. 24% rise on sales, 50% increase on earnings. 56 cents per share. 13-cent dividend. the buyback all very positive news. we also poured hot metal through our new castor for the first time and announced an investment in heat treat facility. this is good news. we did it in a market that is troubled by trends in oil prices. and i think we're being dragged down by that. >> what's interesting is you --

in this call, september 30th, i think people think change from october 31st to today. but you have a long order book. and tost not like you're seeing massive cancellations. >> that's right. if you look at our order book for oil and gas right now, our lead times are out into march. people are taking the product. and our estimation is the inventories, especially down in houston are good. they haven't overbuilt the way they did into the last cycle. even if we see a reduction in drilling, we think the reaction from the market point of view will be muted compared to last time around. >> well, i mean, it's also a little shortsighted. you have a very varied customer base. just look at it as oil and gas seems to me a mistake. >> we've got good distribution across, onshore or offshore. vertical or horizontal. but it's a corporation. that's only about a third of what we do. >> right. >> you have to recognize we're big into automotive and very good numbers out of detroit and the new domestics in october. we also are seeing the base

industrial economy beginning to come back. rail's been actually pretty good on the tank car build. we understand loco's going to come off a bit next year, but they're still building tank cars. that's all positive. >> let's talk about the klaus kleinfelds. there are advantages to steel that maybe aluminum doesn't have. i think you should enlighten us on. >> i'm sure there are a lot of steel companies worried about lightweighting and alternate product like aluminum. if you look at the components we're in. bearings, gears, crankshafts. unless you change the laws of physics, we're not really at risk from an aluminum point of view. so we feel good in our position. >> you're a special kind of steel. >> absolutely. highly alloyed. highly differentiated product that -- the applications don't lend themselves towards the use of aluminum, you know. there's a threat from dumbing down of alloys. but for the most part, we're confident in the position we're in and we're investing in it.

and we're growing very, very well with the new domestics who are putting production here for the first time in a big way. obviously mexico's growing, we see opportunity there. so we feel good about our position. >> one last question, raw costs. i'm surprised they're not down more. you've got a scrap component. you said the turks, i know. i've been where they go and buy copper -- right here from the landfills. they haven't plummeted yet. >> well, they're down more than we thought they would be. in fact. beginning of the year, we thought scrap prices would rise. better utilization in the industry. we figured, you know, better buy side component to it. we have not seen that happen. some of that is europe being slow. strong dollar, obviously, has an impact in that. and we've seen a lot of ore reserves opening up. that puts downward pressure on the scrap. we have a surcharge mechanism that passes that across. it's not a significant issue to us. alloys, on the other hand, we're rising, that's beginning to temper a little bit. we're okay there. >> well, i think people are

misunderstanding the story. that happens. everyone's lumping everything together thinking you're one big oil rig and that's not the case. that's timken, the chairman, president, ceo of timken steel. doing everything right. and yet getting beaten down. sometimes that's where the real opportunity lies. "mad money" back after the break. >> military boo-yah. >> big navy boo-yah. high-flying united states air force boo-yah. >> this veterans day, "mad money" honors those who defend our country's freedoms by helping defend their financial futures. on november 10th, join cramer as the leaders of america's top companies unite with our armed forces for a special invest in america, salute to the troops. ♪

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it is time -- it's time for the "lightning round" on cramer's "mad money." rapid-fire calls, buy, buy, buy or sell, sell, sell. are you ready, ske-daddy. time for the "lightning round" on cramer's "mad money." start with gary in new jersey.

gary! >> caller: oh, yes. good evening, good evening, professor cramer. >> oh, a professor. i love to be tenured. what's happening? >> caller: thank you for taking my call tonight. very appreciative of that. >> quite welcome. >> caller: my son danny and i read your books "get rich carefully" and "real money." >> thank you. >> caller: and we watch your show every night. >> thank you. >> caller: we constantly debate whether to buy, hold or sell our share in ge. >> this is a tough one. it has been wall paper, but it's an inexpensive stock with a good yield and i think you should hold on to it. okay. i'm not going to tell you you have to go out and buy it. but back at 23 is when -- if i wanted to. i need to go to jeremy in new jersey. jeremy! >> caller: how are you, jim? i'm worried about -- i was wondering if you had any thoughts about that and if there's any partnerships in the near future. >> i have to do work on

intrexon. it so -- doesn't make any money. we've got to check it out. let's go to joseph in wisconsin. joseph! >> jim, hey, happy election day. >> yes! absolutely. way to go. >> hey, listen. i've got a couple quick things. i know a couple of months ago you did a segment on pharmaceuticals and acadia. >> we like acadia. we think it's terrific. >> okay. >> anything working on parkinson's is really important. and i think they have a really good situation. let's go to boyd in oklahoma. boyd? >> caller: yeah. conocophilli conocophillips. >> got upgraded today, boyd. and i said, why doesn't a guy just wait? the stock has been as low as 62. when it gets back to 62, we'll be able to make a stand on conoco because oil keeps coming down. yields 4.25. a lot of these oils yield five and it's not enough. you've got to wait.

dean in new jersey, dean. >> boo-yah from the jersey shore. >> ocean grove boo-yah right back at you. >> what do you think -- >> no, no idea. i will tell you that the conference call was absolutely terrific. it didn't matter. it's oil. and what's oil doing? >> sell, sell, sell! >> we're going to wait to make a stand. with don't just make a stand because it seems interesting. i need robert in california. robert! >> caller: hey, jim, greetings from sunny southern california. >> nice. >> caller: i have a couple problem children. one of them is lecadia. >> oh, you know, i never recommended it because i have no idea what they really do or where they are. it's too dangerous for me. if they want to come on and talk to me about everything, that's fine. i'm not going there. chris in tennessee, chris? >> caller: hey, boo-yah, jim. late '70s, i bought some -- satellite through lockheed martin at the time. >> look -- you know, this stock has not had a breather. it keeps going higher.

the quarter was good, the management's great. he won't come on, it's driving me batty, because i think she's done a fantastic job. lockheed martin, buy some and let it come in, it's one of the few stocks that never comes in. and that, ladies and gentlemen, is the conclusion of the "lightning round." >> the "lightning round" is sponsored by td ameritrade. we needed 30 new hires for our call center. i'm spending too much time hiring and not enough time in my kitchen. [ female announcer ] need to hire fast? go to ziprecruiter.com and post your job to over 30 of the web's leading job boards with a single click;

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all right. take a deep breath. what's causing this hideous decline in oil? there isn't some vast international conspiracy led by saudi arabia to stop our country drilling and halt our drive to energy independence. it's very important, it's not just the saudis' decision to cut prices that's driving down the price of crude here in the united states. they should only account for 4.6% of our total oil use this year. they don't export enough to be able to destroy our booming domestic drilling industry. in reality, though, it's a perfect storm of issues that's driving the price down. first of all, the whole world, except for the united states is weakening. almost every single economy that falls in decline, sometimes drastically, which means oil use is falling or faltering around the world. the 900 billion barrels day would be going elsewhere. they have a relationship with companies like exxon that say, look, you take our oil and we'll undercut what you can get from your country.

so you'll be able to report better profits. and exxon's not going to resist that. that level of oil imports could cause a mild backup in the united states. we do know that the saudis feel threatened be i the development of u.s. production. energy independence here means we no longer have to protect and defend the saudi kingdom. for the house of saud, it's about keeping their own government in power with their wealth intact. and longer term, they can cut back on our country's drilling by flooding the market. but they wouldn't be able to dump oil here so cheaply if the global economy was in better shape and europe wasn't in such decline. don't forget, oil's priced in dollars, which makes it more expensive for europe, so the price cut in oil doesn't necessarily transfer into more european use. same goes for the other countries debasing their currencies versus the dollar, including japan. you know what i think is more important than the saudis? it's the 71%, 71% increase in u.s. oil production from 2005 levels. that's astounding, isn't it? coupled with many conservation

measures. cars and trucks with much better gas mileage. produced 8.6 million barrels a day in august. that's staggering, that's back to 1986 levels. and it's growing by leaps and bound. the writing is on the wall. that we'll soon take out our all-time production record from 1970. here's the problem, even as our production is surging, we don't have the storage space nor the pipeline capacity to get this oil to market. and the price discounts available in the most landlocked parts of this country are well below wharfe the saudis are charging. he's the smartest energy expert i follow, don't get too hung up on trying to pin the claps on any one or two factors. surpluses have been building up for some time in this country. and says we have at last reached a tipping point, which is what today's decline is about. many bought oil betting something, anything would upset the card, ebola engendered shutdown in liberia, revolution libya, none of that happened. none. nearly everyone seems long oil

right now. it's obvious there could be some mechanism of our own production at some point. but it isn't in the mid-70s. and you've got to stop talking like it is. there's too much oil being drilled or already out of the ground or coming from the ground that uses unique american technology that has a much lower break even, the most commentators spout off about. they haven't done the work. sure in the saudis were to cut back production, oil wouldn't be in freefall. nevertheless, a lack of economic growth worldwide and our country's incredible surging low cost production are simply too important to the oil surplus for us to glibly blame the saudis for all of us even as they've been instrumental in pushing the price lower for certain for their long-term gain that could be our long-term pain. stick with cramer. ence... then there's trusting your vehicle maintenance to ford service confidence. our expertise, technology,

and high quality parts means your peace of mind. it's no wonder last year we sold over three million tires. and during the big tire event, get up to $140 in mail-in rebates on four select tires. ♪

after the bell, high profile disappointmen disappointments. zulily, trip adviser, really bad, a lot like priceline earlier today. really no excuse that i can come up with for it. i think these could put downward pressure on the market tomorrow. at least at the opening. alibaba being the only shining light today. i'd like to say there's always a bull market somewhere, i'm jim cramer, and i'll see you tomorrow! lemonis: tonight on "the profit,"

i visit swansons fish market, a multi-generational landmark located in fairfield, connecticut. is it always this busy? gary: yeah. lemonis: but after a tragic fire, these owners are struggling to keep their heads above water. how are you surviving? gary: we'll take money out of the deposits. i'm put against the wall. lemonis: and morale is at an all-time low. larissa: i've just been through a lot trying to help everyone, and i just don't know how much more i can deal with. lemonis: if i can't throw them a line, this historic institution may close forever. gary: it's the only hobby i really have. sue: it's ridiculous! lemonis: my name is marcus lemonis, and i fix failing businesses. if you don't like money, don't follow my process. i make the tough decisions. we're closing the store, we're done,