claims numbers this morning. >> good morning, it is 8:00 a.m. in palo alto california, 11:00 a.m. here on wall street. "squawk alley" is live. ♪ welcome that "squawk alley." jon fortt, kayla tausche. kara swisher is going to join us onset for the hour.

a lot to get to on a day that is interesting from tesla aol, cvs. and tumblr now. been a year and a half since yahoo played a billion dollars. during the deal they promised, quote, not to screw it up, referring to tth to the acquisition as the game change. so where do things stand? joining is the founder and ceo david carp. great to see you again. i remember talk to you and marissa at the nasdaq on that day. has she kept her promise not to ju it up? >> she absolutely has. and more than that they have been incredible supporters of everything we've been doing this last year and a half. >> david, i'm curious about the money making potential of tumblr. mars said a lot an the last call how tumblr is doing and how it's growing and how ya is using it. what's unclear is how it becomes

the business vehicle. you held off monetizing. now motivated are you to turn tumblr into a big business. >> i don't think it's that unclear. and we're pretty motivated. a big part of the promise of the acquisition was we weren't in it on our own. yahoo would be able to help us shortcut a lot of big ad technology and the relationships with the top advertisers and we've got a lot to show for it. >> we did hear marissa meyer put the first numbers out there. hundred million roughly in revenue. and said it will eke out small profit. i'm wondering how the conversations when the when you talk the expectations for the money making capabilities of the tumblr and how you reached the benchmarks. >> you know -- these are a lot of the expectations we had before the deal that we went into this partnership with.

most of the conversations have really been about or around how they could help us move faster. and there have been huge example, big mile stones we ticked off the list in the first half of this year with our launch of yahoo ad tech or tumblrs ads powered by yahoo ad tech. that landed in january. and then the content marketing partnership that launched this summer. so we're working together and most of those expectations, those benchmarks are built off of the road map that, you know, we had already drawn out for ourselves the last few years. >> speaking of the benchmark, david, everybody, we understand why it might difficult to get real gran you lairty on advertising you are making. just characterize, either acceleration or deceleration that you have seen since yahoo took it over. >> acceleration across the board.

i can't give a lot more granularity than marissa already gave. but the audience continues to grow. creative opportunities continue to grow and so excited how the business is taking off and really accelerating since yahoo has been fuelling us with again, technology, the relationships and partnering on things likes our content marketing ad platform. >> and the one statistic that's gotten a lot of play is the number of minutes that the users spend on the site when they visit. up to 28 minutes from 22 when yahoo first took it over. why is that such an important statistic and why why us use that to describe tumblr's growing market share when it does seem to be a different metric than some of your peers in the social space use. >> that is a metric a lot of our peers use. it's one we really do well. which is why we love to brag about it. and by the way that number is just as high -- not actually

just as high, but similarly best in class in the mobile world too. so that is a number that we're really, really excited about. look, it really spokes to what tumblr is and how it's different from a lot of these platforms. tumblr isn't something you pull out of your pocket a few times a day to check. it is not a status platform. not a communication platform. tumblr is something you pull up to enjoy in the same way you turn your tv on at the end of the day to chill out on your couch. and in that way, user end up spending a whole lot more time here. and it ends up being an incredible platform for creators to create content and tell stories that reach people when they are in that mode looking for something to enjoy, looking for something to surprise them. >> david, engagement clearly a hugely important area. facebook likes to brag about that too i know. but talk to me about investment. because facebook and some other companies have talked about how much money they want to spend in 2015 to grow. where do you need to spend to

grow tumblr so it becomes competitive with so many of these other, you know, well financed platforms out there? >> i think it's on a lot of things you have already seen. it's continuing to work with brands and scaling up that effort. continuingwork media partners, something we've been doing more and more of this year. and it's our bread and butter is always focussing on the creative tool, it's on stretching the canvas for those most aspiring and talented creators all over the world. at the end of the day this exists because of the army of independent creators that's shown up and making their best work here. and they are here because wore poured our energy and rurs resources into making tumbler the best work and find that audience. >> and there is a big new toy box in the form of those proceeds from alibaba and potentially other assets they might monetize. are their toys that you would

like to get a piece of? acquisitions you think she should make that would be a good fit with tumblr? >> you know, we've started a partner with other -- i'd say we've started to work a lot with folks who were at yahoo before we joined and folks who got there after like flurry. i think there are going to be huge opportunity with us to work with more parts of the yahoo family. and i'm really excited to see what comes next out of yahoo. >> thank you david. as always. enjoy dublin. >> thank you thank you. >> david karp. what an amazing lineup of guests they have had. karp included. >> yes. and we've been lucky to have many of them on our show. a check of the markets. fluctuating near all time highs. much of that is on the back of

positive data here in the u.s. and the comments from ecb and mario draghi this morning talking about expanding the ecb's balance sheet. qual com getting hammered. and the chim maker revealing it's under investigation by the federal trade commission as well as authorities in europe in addition to an ongoing investigation in china. more on qualcomm later on this hour. and shares of cbs slipping. the company says it saw increased revenue from shows in thursday night nfl games though as we heard from leslie last hour, he wishes that maybe the football games had been a little closer. >> i think he said the word horrible. it was horrible. i can't go on the field and play the games. >> i can produce it. and promote it. i can't go on the field. >> that would be great television. >> absolutely. when we come back, shares of zillow plunging even though profit and revenue topped estimates. week to them about what's a

going in a few moments. tesla is rallying after profits topped estimates as well. and kara swisher next to me is going to break that down. and satya nadella's mobile and cloud strategy in action. we'll explain with the dow up almost 40 when "squawk alley" continues. dad,thank you mom for said this oftprotecting my future.you. thank you for being my hero and my dad. military families are uniquely thankful for many things, the legacy of usaa auto insurance could be one of them. if you're a current or former military member or their family, get an auto insurance quote

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♪ mattress discounters special guest joining us for the rest of the hour this morning, kara swisher the

co-executive editor at re/code. who is keeping the aviators on because they asked you to. >> yes. the makeup lady said. true power here. >> they didn't have time to get to the eye shadow here. >> "i'll be back." . no i'll take them off and put my other smart lady glasses on. >> we the auto maker cut delivery guidance for the rest of the years. this is elon musk on the call last night. >> production is our issue and being too perfectionist on future products are legitimate things to be concerned about but not demand. we have more demand than we can really address. and there are lot of things, levers we could pull to increase to work that demand which we're not pulling. >> talk about another company that could cut guidance for the

year and still have a stock rally. >> it's increasing story. manufacturing is hard and expensive and he is spending all this money on this new plant in freemont. and they are seeing gains in the plart a popularity. and i think they are looking forward to the next car the s, the which will be the lower price one. >> he seems so confident. he got a question from an analyst at barclays and i was laughing about this morning. they said could you clarify production and demand in terms that are more tangible. he said, what do you mean? there was like nothing left to sell. that was it. >> up to speed. especially on battery. they signed that big deal. i think he said it, manufacturing is hard. and i think that creating a new car company in this day and age is going to cost a lot of money. and the question is can he get it going fast enough and get enough people using these cars that he creates a real.

>> i remember when you had him at your conference a couple years back. and the excitement in the room was steve jobs like. because of the cred he has in the valley. how different is what he's doing in terms of being capital intensive and just kind of crazy compared to a mobile app. >> crazy is a good way to put it. >> versus -- >> well i always say there are a a lot a lot of big minds chasing small ideas. and when you get to photo app you have to really vomit. so he's always talking big ideas. i'm going to die on mars and hope apply not ho hopefully not lon land. so people have a man crush on him. and the women too. similar to steve jobs. so i think people need that inspirational voice. some think he is a huckster at the same time. there is that element of the steve jobs and barnem. and i think the home is is that

with his facing, with the tesla that he's going feedback big things. not the little things. and that is's wla's exciting people. >> microsoft announce it will offer a free mobile edition for ipads and iphones. also a version will be available for android users in early 2015. and nadella making nice. >> this is big. i just downloaded word on my iphone, the full version before it was office. it took a long time because i'm on a mifi here. but it got to get it. it's potentially a game changer. and the key is you have to sign in to use it. so finally microsoft expanding its cloud influences from the enterprise off of joust the x box and xbox live. into mobile device s people are signing in sksm microsoft has the potential to up sel them and collect data and get smarter about what to do next. >> it's kind of late though. people have liked this internet thing for a while.

i think microsoft has been very trying to hold on to this post pc era. and obviously people have moved to these mobile devices. so they are a little late to the story. but nadella has been doing that. >> in the mobile first, cloud first, are you impressed with the strides they have made. >> yeah. 's trying. he's doing a lot of things like. this he's not mocking tablets or phones. he's not going against these things. he's been a big proponent of the cloud, cloud microsoft. but i think again they are late. but they need to do it. this is kind of table stakes as this point with others in the market. and they do have the product that people like the most. the allowance of google docs in this era so far has been a problem. and they mocked it for a long time. >> but somehow google has not eaten their lunch.

they continue to have huge share. >> it is a good product. >> has rerecovered from karma? >> i think it will always be one of those asterisks. and he's recovering. people are ensuring me there will be real changes around women's pay and microsoft. and you have to give -- my feeling was that he didn't quite realize he was microsoft's ceo there for a second and hasn't been in the spotlight in this way. >> finally a car share service lyft suing its former coo. saying he went to rival uber and took a bunch of documents with him. and everybody zeroing in on one quote i actually don't feel comfortable reading. >> is that not allowed? it looks better in print. >> would you like me say it? it's doo ee's douche as a strat

tactic. >> it's this idea of the big personality and take nothing prisoners and he calls his main room at uber the war room. so he's super aggressive. so i think that was the concept is that he's using super aggressive tactics to get what he wants. >> you talked to mark cuban too. he says he's focused more on winning wars instead of winning battles. do you think that's true. >> i think the opposite. i think the issue is if he thinks he's too kbrifsz and. that is someone whose super aggressive saying which i think is super ironic. i think he probably from his own history knows there is a point where you can fight too much. and they hired the other travis, whos the travis -- i can't remember his name. but he is the guy that was coo of lyft. and he was privy. and at the time we broke the

story of him going over there. and i asked was there going to be a lawsuit. and he was mum on the idea. and clearly they think he's stolen some secrets. >> and airbnb's numbers actually looked even better than ubers supposedly. of course we had peter thiel saying that airbnb doesn't get as much credit as it should. >> well the ceo is quieter. he's much more underspoken but they have been super egre aggressive in san francisco. they just got sued yesterday by the vacation rental by owner, who didn't get in there enough i guess. and so they have been super aggressive all over the country just in a more quiet marn. >> maybe they also unlike uber don't have as direct a competitor. >> there is home away and others. i think that's who sued them. it is the same company. and they have to get more aggressive because they are fighting the hotel industry and

rental advocates and things like that. so they have been quietly aggressive in very similar ways. and i think they are -- you know all these disruptives companies -- and they are very disruptive. these aren't just little disruptive. they are changing transportation and rental and hotel, are going to have to fight very entrenched interests. >> such treat having you here for the hour. i can't wait to tell people how much lunch went for with you. >>. >> when we come back, shares of zillow getting hit hard after reporting a the $16 million loss in the latest quarter. how can the company turn it around? we'll ask spencer rascoff in a cnbc exclusive up next on "squawk alley."

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zillow trading lower this morning. down about 3.5% right now after lower than expected revenues and earnings per share. the loss widened on information about the pending acquisition. and joining is the spencer rascoff. >> thank you for having me. >> we new trulyia wouldn't be that free deal. >> we're confident the deal will close the first half of nooex. we're confident it will get through. wie once it closes we're excited to operate the leading portfolio of the online real estate.

>> during the quarter we did see the federal trade commission ask for more detailed commission about the competitive landscape after the deal. what sort of discussion are on going? talk about that and how confident this will pass from an antitrust perspective? >> i'm confident. and regulators want to make sure real estate agents have enough choice and they have spend 10 being a year on advertising, only a small portion on zillow today. that's why i'm confident the deal will get approved. >> you talked on the call about the display advertising business not being as strategic as marketplaces going forward. you pointed out the premier agent business as being promising. outline for us what you really see as being the opportunity. because a lot of people when they think about zillow and ads backing up and looking at houses and the neighborhood. where do you see the company in a couple years that is different from that? >> the most incredible business model is one in which consumers

view ads as content. that is why google is google. when you look at the search results you are looking at ads. and yelp is yelp. that's what distill low is. when you can looking at the mobile device at home and you are look at a ads to contact the ale state agents. it's real estate agents buying local advertisements on zillow. and there is a huge market. that is really our focus and that business is growing incredibly quickly. what's happening in real estate is a fundamental transformation in how consumers shop for a home, a loan and a real estate agent. they are using mobile. they are using desk top, obviously. not newspapers. and five years from now the type of agent that is successful is going to be web enabled and advertising themselves and the listings where the consumer audience is. and that is on zillow.

>> your competitors aren't exactly idiots in their format. realtor.com and others have been doing this for a while too. how do you differentiate yourself when everybody is moving into this space? and rather aggressively? >> there is competition and there always been. when when he started in 2006 there was a seemingly insurmountable competitor around 10 plus years. and for the last three years we've been the largest real estate service on the web. the focus on development and advertising has been important. the most interesting stat wasn't revenue beat or e bit dot beat. since we starting advertising zillow our overall awareness has grown threefold. as a brand we're growing the audience is growing and advertisers follow audience. >> that leads o some concerns

display and that is that ad spend is moving from brand to direct response. is that not happening? >> our display businesses when we sell graphical ads to companies like banks or home builders or home improvement companies and we like that to be sure. but we find real estate agent hissing and mortgage lender adverti advertising, we find that to be more strategic and useful to the consumer. in terms of our advertising we spend a lot advertising on tv and internet and mobile devices in order to grow awareness for zillow. and that is why we peaked in the -- in the peek of the home shopping season we peaked at 90 million users. we're three times the size of the realtor.com. and continue to gain shares each and every month. >> thank you spencer. we appreciate your time. >> thank you. >> spencer rascoff t ceo of

zillow. simon hobbs, counting down to the close in europe. >> absolutely kayla. and maria draghi managed effectively to keep the plate spinning. the qe is still potentially further down the line for europe. described by some as irritated and uncomfortable in the news conference that followed the ebc's meeting. he did at least say the governing counsel was unanimous and explicit. that base stamps his authority on the governing council after those reuters reports yesterday that they were split. and it effectively puts that 1 trillion euro figure back on the table as well. he's not saying it but nonetheless it is there. more importantly he built the case for quote, further measures if needed. measures are being prepared if ne needed. those are two direct quotes. and points to the december meeting so we push on to yet

another ecb meeting next month. they are clearly deeply divided reading between the lines as to whether you will ever get government qe there. you can see the way in which we pounced over it. it is a shallow move but nonetheless stocks in aggregate across europe are higher and the euro did move down as mentioned throughout the morning here. in fact we dipped below 1.24 currently trading but just back above that as you can see. meanwhile earnings season continues. and it is mixed. adidas okay. hidal berg. adecco is warning on the german hiring. and legrand is a german motors is worning on the environment. the -- today morrison said it was happy with the full year profit forecast and you can see

the way it's pulled them all higher. so good news heading into the holiday season in u.k. >> we like to end on good news. >> i do like to bring you good news. i know it cheers you. >> it does. you have had a busy morning. a little more from you later this hour. more from the ceo of priceline. so stick around and simon will have that a little later on. all right. living in a virtual world is this week's tech crowd. and this two campaigns have set out o change with the way we sbrit. bleen creates real time holograms. and they are up against the nimble sense. the skeletal virtual reality device that work with look the oculus rift. the winner will be revealed tomorrow. >> when we come back. the future of education in the digital age. plus shares of qualcomm hit hard

today. and that could be a big deal for apple and other smart phone makers. s&p has gone positive again, 2026. "squawk alley" back in a minute. introducing synchrony financial bringing new meaning to the word partnership. banking. loyalty. analytics. synchrony financial. engage with us.

earlier this year we revealed our list of the 25

rebel, icons and leaders who has the most impact in world business over the last quarter century. now the list of 100 who have the biggest influence on the next 25 years. talking education and virtual with online educational platform that partners with the universities ranging from stanford to ohio state. good to see you. education has been one of the hardest areas to innovate. where do you think we are in innovation in education? >> i think we are at the cusp of a transformation. technology is final to the point where it can make a meaningful impact on access and educational outcomes. and we're starting to see that happening. so a certain extent in k-12. to a certain extent in higher ed

but more so on traditional non co consumers of education. >> how do you build your students? and how found out what they are interested in learning. >> we're very lucky in that students seem to come to us without being actively recruited. there's been a lot of publicity in the media. and it's word of mouth. >> you have 860 courses currently from 115 colleges and roughly 10 million people taking your courses. >> that's right. >> where do you think the biggest growth will come from going forward. >> i think we're going to see extended growth in the audience of people who are no longer or maybe in some cases have never been to a college and are looking to reskill or up skill themselves into a new job category. we've seen a lot of that growth in the u.s. but there is still a long ways to go. and i think we're going to see a

tremendous demand in developing world. >> does it matter there is no accreditation traditionally. that what they take on course or other platforms. >> the degree doesn't really matter to them. what matters is it corresponds to a rigorous educational experience that is valued by employers. >> certainly a company to watch. and congratulations. >> thank you very much. >> don't miss our coverage of cnbc's next 25 gala. hosted by jim cramer. lot of big names will be there. including kara swisher which we're giving you a preview of of course this morning. >> when we come back, rough day for qualcomm.

shares tumbling. these results could be a big deal for apple and other smart phone makers. we'll tell you why. first rick santelli. >> we're look at the very interesting topic, the normalization of the abnormal. we had chris whalen on today. he talked about yes, zero risk is something that fits sovereigns. the reason we placed it in front of sovereign is because they had good behavior in the past. a lot has changed. we'll talk after the break. hearr 4 hundred million vacation days go unused every year. that's the stupidest thing i've ever heard. they're paid vacation days. if you guys agreed to travel more we'll all do better in school. we'll have a better understanding of other cultures. i will learn to parler français. oui oui. we're not asking for much we just want one more day. "one more day" for help planning your one more day, contact mastercard concierge services or download our new app.

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sno coming up the markets money and ecb. paul richards. and breaking down the draghi trade. former hedge funder is now focused on private investing you might be surprised where he's putting his money. we're going to trade all of them. see you in about 20. >> thanks. look at qualcomm slumping after the company announced dealing with the regulatory investigations in u.s. and europe. pricing pressures in china. the eu, a drag on the type line. it is a rough quarter. almost nothing good about the quarter. >> this is a big deal. because within qualcomm you see writ large what is happening to smart phones overall.

the chip business we see low end makers like media tech are attacking. the price of smart phones is coming down. that is effecting chip revenue. and in the licensing business is where the china stuff is really having effect. you are seeing licensees saying we're just not going to pay you or we're going to lie overall. so that puts pressure on qualcomm to figure how to get companies to give them the money and thoef figure somehow to get the price of smart phones up. meanwhile apple seems to have this wall where it using to be apple and samsung and then the rest of the smart phone business. now it's starting to look like apple. because they are selling the 6 and 6 plus. where does it go from here? >> it's tough for qualcomm right now. the china thing is the most

interesting part to me the. the licensing practices and spilling over to this country. essentially they are talking about bribery. which qualcomm denied wrong doing. but the question is can they move into china. they are not getting there without cooperation from the government. and the government by hook or crook is going to push this thing rather heavily. and i think that is problematic. >> and intel recently did the sort of deal where they are going to help build the chip business in china. companies like that are looking for inroads. >> and then it will be taken away by chinese companies. >> that's danger. intel is trying to put older generation fabs and technology there hoping that their newer stuff is more valuable is and won't get stolen. but raises the question how much is worth it in this market. but everybody feels they have to be there. because we have alibaba and other companies out of china pushing outward. >> such a vivid example. and as far as the stock goes if

it is not a 52 week low it is close. >> analysts taking down price targets and estimates. seems like even wall street doesn't think this is an overhang that will leave qualcomm soon. it's thursday, we're going to throwback and take a look at one of the company's first products. 1988, qualcomm launching omni tracks. a satellite-based data communication system used by the transportation industry. qualcomm's first major order came from schneider national trucking company because it enabled them to track products out in the field. they sold it to vista equity partners for $800 million in cash. just earlier this year, fascinating that a business that came to fruition 20-some years ago, just less than 20 years ago, was still around in the market is still being used today. and just recently got sold.

>> year before taylor swift was born i believe. >> which is now the demarcation for everything, apparently. >> yes. >> front page of the washington post. howtailer is trying to save the cd today. >> let's get to the cme group and rick. >> hi carl. this morning we had chris whalen on. he knows a lot about banking global and domestic. and we're all programming. trading options. look at the risk-free rate. any associated with the treasuries or high quality sovereigns always considered risk free. why? because they tend to be built on good behavior. but now it's built on bad behavior so is it as risk free? i'm going to give you a list of anecdotal evidence of what's going on in the last several

days that continues to point to things where abnormality is becoming more normal. canada, i know one p.m.i. doesn't change everything. but the ivy school in business of canada has their p.m.i. and they were expecting in the 57, 58 number like last month. what they ended up with was 51.2 and employment was below 50. europe, everywhere you look. we know we had the ecb meeting today but the markets speak vom volumes about the aftermath of the digestic process. the euro currency is still holding on to its losses. and the we also sold bund yields back to 82, 83. so they didn't keep it. something to pay attention to. belgian protests not. a huge story but a hundred

thousand and screwing up transportation and the service sector. but the reason is important. they don't like government reforms. just give us the hammock. we don't want the reform. and in terms of hollande. depending which newspaper you read his approval ratings are somewhere between 12 and 13%. i guess by comparison -- and everything is by comparison -- our congress should feel great. our president should feel great. japan, i don't even need to explain this one do i? talk about an economy much smaller than ours? 5 trillion, we have close to 17 trillion. and their quantitative easing is as high as the john hancock building. and china is grslowing. 7% doesn't really cut it. especially historically. another equivalent of $125 billion injection. all this together doesn't paint the picture of confidence to me. even though central banks think they know what all the levers are and think they are marked

adequately. back to you. >> rick santelli in chicago. thanks so much. when we come back a look at the future of mobile technology according to priceline ceo darren huston. up next on "squawk alley." twhat do i do?. you need to catch the 4:10 huh? the equipment tracking system will get you to the loading dock. ♪ there should be a truck leaving now. i got it. now jump off the bridge. what? in 3...2...1... are you kidding me? go. right on time. right now, over 20,000 trains are running reliably. we call that predictable. thrillingly predictable.

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priceline, $5.5 billion wiped from the company. after the ceo put for the fourth quarter. and slowing growth and impact of the euro and simon hobbs had a lot of ground to cover with the ceo when he spoke to him earlier today. >> darren huston telling us the priceline business underlying remains strong and the euro and euro weakness is why he's warning of the slower growth. and the boots on the ground effort on way in europe. and boosting non hotel inventory. airbnb style apartment lodging like apartments and villas. >> we want to be the world's leader in online booking of the accommodation. so we're into the apartments and others. we have the largest inventory on the planet and growing year over

year 50%. and this non hotel accommodation t apartment, the special places to stay are things that customers want. and i'd like to share with people that with the advent and mobile and things becoming more local this next wave of the internet is all about bringing technology into local marketplaces and taking the f x friction out of doing business around the world. it's no longer getting a booking on booking.com or a reservation on open table. it's about how can you improve the experience when looking, booking and experiencing the local products. >> can you give us an example of what life will be like ten years down the line? where does this take us? >> yeah, i think what it is is take an example of pay with open table. you can sit at your restaurant table. so you booked on open table. you are at your restaurant and have your smart phone out. and you can literally see your tab on the smart phone. this is happening today in new

york and san francisco. and it is going on all across the united states soon. and when you are ready to leave you just pay and leave. and the restaurant loves it because the tables turn better. the waitresses love it and waiters love it because the tipping is little better. but it takes a lot of the friction out of hey i just had a great meal but i've been sitting here waiting to pay because i need to run. and these are just some examples. and in the hotel experience it's the same thing. like arriving at the train station in brussels and saying hey i want to walk do we want o cab and having all that in front of you. to know the landmarks. and to all have tickets prebooked so you can go around the lines into the major attractions. all these kind of things. and if you think about the way the world has changed we used to all have computers at home. but now everybody has one in their pocket. and young people, particularly min millennial are expecting their phones will be able to do all sorts of things to just make

being local a lot more interesting and fun than today. >> darren huston, the ceo and president of priceline. let it not be forgotten he is one of the next 25 on cnbc. don't miss our coverage of the big gala tonight at 6:00 eastern. darren huston among others will be at that event. >> i used it the other day. it was interesting. the waitress said why don't you try this. and she noticed -- i'm interested in apple pay, trying to use it all the time. it was nice. i used it and it worked just fine. i like all these payment on mobile apps. >> you and walt i would argue. >> yes. we love it. i think the issue is people like the waitress or clerks in stores don't get it. like i had to show the whole foods people how to use it. so that's the most interesting thing. getting people to actually use and it realize it was there. it kept popping up on my thing

when i was in the restaurant. that was interesting because i made the reservation with open table. and it kept saying you could pay. you can pay. >> as if you didn't know already. hen we come back, what day can you find the cheapest prices for the holiday season.

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welcome back. adobe releasing annual reports that forecasts consumer spending for holidays and the report expects deals to begin the monday the week of thanksgiving, with the best prices on thanksgiving day. some of the expecting hot gifts include fit bits for wear shls. call of duty. the iphone 6 and 6 plus in the phone category. what's interesting is 7 out of every 10 dollars that flows through the top online retailer goes through adobe. so they have extraordinary insight here. and also think on thanksgiving mobile is going to have a huge share traffic. which isn't surprising you are going to be on the couch with your phone. >> pink us.

pincus. they create these start-up studios and then fund them themselves and create products. and several start-up guys, garrett camp who started -- co-found ore it haco co-founder of uber. and kevin rose who started dig and google ventures and seemed to take off and do this other things called north technologies. this one is called super labs. >> was the end goal being what? >> they will attract funding but to create products they want to do their way. several of these people have been in companies where they went public and got slammed like mark. absolutely. he told me he fired himself from his job after much pressure. i don't know if he had a choice in that regard but he's trying to create ideas he's had and create them.

it is an interesting way to do it but they have full control and can bring in vcs or other investors. >> in a way that's how twitter got started. >> absolutely. and tonight i'm interviewing martha stewart and the andy storken. >> kara swisher. here's wapner and the halftime. thanks very much. welcome to the halftime show. meet the starting lineup for today. mike murphy, ceo of rows cliff capital. jon and peat najarian. and stephanie link. and we do begin with stocks near all time highs thanks to bullish jobs data and dovic comments by draghi. the dow industrials the