low gasoline. you think full-sized pickups. >> f-1 '50s. a man's truck. >> but they're more fuel efficient because of the aluminum. they're lighter. >> but i digress. when you're looking at ford, it's make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. . "mad money" starts now. hey i'm cramer. welcome to "mad money." other people want to make friends. i'm just trying to save you money. my job is not only to entertain you but to teach you. call me or tweet me. forget the bottom fishing. it's not working.

in this market you have to top fish. that's the name of the game as it was once more today with the dow gaining and s&p climbing and the nasdaq. i know the idea of chasing winners can be upsetting. unfortunately, 2014 it has been all about angling from the 52-week high list. and it won't stop now with just 20 fishing days until the end of the year. this hasn't always been the case. i have seen years where the cheapest rock bottoms needed to be bought. i have seen stocks get bit or activists but not in 2014. i was reminded of this fact this very morning when valet, the brazilian mining conglomerate rang the opening bell. there i was in pie position facing the nightmare of the

worst stock that my charitable trust has bought in years. it has the highest grade iron in the world with the lowest cost of production. right now the major iron ore companies seem to be in a suicide pack to overproduce. no one has blinked. the consequences are dire and iron ore seems to hit new lows pretty much every week. i thought vale had to find a home back at the $14 level. now it is $8.33 and doesn't show signs of stopping the decline even as it is talking about selling the base metals division that could be worth $35 billion. forgive me for being skeptical. looks like i'm not the only skeptic as the stock continued on its merry way down. why did i think a $14 woe is me stock had a chance? because the stock could only

form from $36. companies taking out costs pretty much endlessly, the idol of the main clients, the steel business. in 2014 when you produce iron ore you produce it for the chinese. and the chinese seem to be full up with the stuff hence the ridiculous nature of trying to find a bottom among middle stocks in 2014. without robust growth in china it is impossible to mount a rally. these stocks don't bounce on chinese stimulus anymore. literally every uptick has been a reason to sell. suffice it to say when i think about a brazilian it ain't about a stock anymore. bottom fishing is turning out to be disastrous. consider these offshore drillers. here is a group that beckons siren with huge yields. how could you miss with interest rates so low?

two funny things happen when you bottom fish for a high yielder in this environment. even a 9% yield doesn't do much to protect you when you are dealing with 40% to 50% decline in a stock. high yields turn into low or no yield situations when the dividend gets slashed or eliminated. ask the fine people who own sea drill which suspended dividend last week in order to preserve cash. this dog is down 67% for the year as bottom fisher after bottom fisher washed up to get the shoals or caught the dreaded cable. who's next? tempted by trans ocean with the 15% yield? to me that is a red flag even though the stock is down 61% for the year. you know what i say? i say booyah. that means nothing for the market when it is down that much. the mark downs are endless.

my charitable trust owns insko. it is down 42%. there is seemingly no end to the pain even though it continues to make numbers and as many rigs tied up in very favorable rates. >> the house of pain. >> nobody cares because they take one look at the price of oil and a second look at all of the oil platforms coming online and they know the rates are headed lower in 2015 and maybe 2016. i take solace in the fact the trust didn't own smaller independent oils. you know what they remind me? that fish stink from the head especially when you hook the left for dead ones. have you thought about the autos lately? maybe you think they are valuable. general motors seemed to come in this year with a full head of steam only to have it cut off by miscues and mistakes that led to

tragic consequences. good u.s. sales are here. the stock looks like it is bottoming. all the good american news might be for naught since gm is exposure to new yochina. they will be able to sink any company dependent upon them. anyone want to bottom fish in retail? what do i got here? chum for j.c. penney down 19%. tempting? not this year it isn't. why? because this market loves retailers hanging out at the 20% level. it's a market that adores costco, the retail that never misses and will be rising all the way into the new year especially as costco benefits from selling gasoline at much higher prices that it sells. each day we are reminded around

here of how important it is to buy stocks that are already up, to top fish. today merrill lynch put fed ex on the a-1 steak sauce i love you buy list. that stock was up 25% going in and it gets one more lift to new highs. do you sense the movement in bio tech has run its course? i don't think so. this is terrific time to top fish for regenron up 53% for the year. you want to snare some bio marin or isis up 33%. 53 is down $10 from the high. hope you have agios today when it was down $4 off the jp morgan downgrade before it rallied up. you get that 300 plus return again for the year. talk about top fish. you got to cast. you got to cast all the way up here to get some agios.

trying to decide which airline to buy with the decline in jet fuel cost is that something that is your angling game? seems compelling up 63% year to date but not as intriguing. they know better. southwest up 115%. i'm calling that the pick of the litter except i mean it the pick of the trolling and the net. is this all insanity? is this just a case of buy high and sell higher? to a certain degree absolutely. sometimes you have to recognize that this business isn't about fairness. to mix metaphors entirely into sports is more like the nfl. just because the new york giants or jets or oakland raiders and tampa bay buccaneers stink out loud doesn't mean you want to bet on them. the drillers and the autos and the mineral stocks simply aren't going to make the playoffs. in 2014 playoffs, don't talk

president playoffs. playoffs? i hope the stocks can win a game. they need to be avoided and not bought. here is the bottom line. stocks like sports are unfair sometimes. right now they are as unfair as i have ever seen them to which i say so what, to the victor goes the buyers. that is just the way it is at least through the end of the year. how about we go to aaron in my home state of new jersey? >> caller: booyah, jim, how are you doing? >> real good. how about you, partner? we ought to talk at least fishing. what do you got? >> caller: i'm considering buying ibm. i understand they won in some bank in the netherlands and leader of infrastructure and a lot of analysts are bullish on ibm lately. >> i don't want to beat a dead fish. i am not a buyer of ibm because i don't think they have the

earnings momentum. people want the stock that is up the hugest and not the one that is down the most. given the earnings situation i don't blame them. why don't we go to steve in california? >> caller: hi, mr. cramer, booyah. >> booyah hook to you. what is going on? >> caller: i am experiencing a very unique thing here in los angeles. it's raining. >> you know we needed a little rain out there. that's terrific. what's going on. >> caller: the reason why i called, i have a two-point question for you having to do with the price of oil. i own a stock called kayne anderson. >> i'm familiar with it. >> caller: the first part of the question is what do you think of the price of oil? where do you think it will settle? the second part is what effect do you think it would have on

the kyn stock? >> it is a conglomeration of pipe. i like the pipes that have very little economic sensitivity to the price of oil. that way we don't have to answer the question about oil. we can say we want kmi, very little exposure and a lot of upside. you know what? the fishing pole i think top ticking angling. sports and the stock market same rules apply. you don't bet on a losing team to finish strong. you go with the best. you want to be in the playoffs. that is where i think you should be putting your money now. the country entered a deep freeze last week. what does it mean for ugg boots maker? in my more than 30 years investing there is one industry i find you cannot turn your back on. those stocks are just ahead. one time presidential candidate. let's see what boone pickens has

to say about where oil may be headed next. stay with cramer.

my name is bret hembree. i am an electric crew foreman out of the cupertino service center. i was born and raised in the cupertino area. it's a fantastic area to work. the new technology that we are installing out in the field is important for the customers because system reliability i believe is number one. pg&e is always trying to plan for the future and we are always trying to build something stronger and bigger and more reliable. i love living here and i love the community i serve. nobody wants to be without power. i don't want my family to be without power. it's much more personal to me for that reason. i don't think there's any place i really would rather be.

the monster collapse in the price of oil i think it is time to talk to a real expert on the subject and get a better sense of what is really happening and what the future might look like. that's why i am thrilled to have boone pickens, charitable man and overall businessman who chairs bp capital with us here tonight. this guy understands oil business better than anyone. we are going to hear what he has to say. mr. pickens welcome back to "mad money." >> thanks, jim. we haven't talked in a long time. >> way too long. let's get right into it.

what does this opec announcement mean and why is oil going down so precipitably since it? >> well, opec, of course, everybody thought they would say they would cut. they didn't say they wouldn't cut, but opec will have to cut is what is going to happen. and just saudis are the one that makes the cut. they can take $70 oil and take it out ten years. they have cash reserves that will allow them to do it. but they can't do that to the rest of opec. are they trying to teach the shale oil producers in the united states a lesson? no, they are not trying to do that. opec likes to be liked just like we like to be liked. and they will make the cut, but let's kind of review what has happened here right quick that

we thought that you were going to increase demand by 1,300,000 a day. you see it when it happens is what it is. so here we are late in '14 within 12 to i'd say closer to 12 than 18 months we would be back at $100 a barrel. >> how is that possible given the weakness in europe and japan? >> how is it possible? >> yeah. >> you will see these companies in the united states, they are already announcing they will not increase cap x. if they don't increase cap x in '15 they will run the same rate. that is not going to increase production. they are going to keep up with

the decline curb and that is about it. so you are going to have -- >> i am seeing a dramatic decline in permits in the month of november, dramatic decline in this country. >> yes. that's right. and you're saying they are running 1,900 rigs in the united states and you are saying declines are there. declines are going to be there, no question about it. and you are not going to be able to increase production next year with 1,900 rigs running. but you look at what we have done in the united states. we have increased production 1 million barrels a year for the last three years and that is remarkable. no place else in the world has that happened. consequently i think you are going to probably see opec do something in the first quarter of next year as far as cutting production, but i'm not so sure how much they have to cut to get to where i said you would be in 12 to 18 months you will be back at $100 a barrel.

>> if that is the case then i want to go with these companies that have very low finding costs that are very well run with an eog, maybe a pioneer with very low finding costs and companies that i think management should approve of. >> you say finding costs. that's development costs because finding, if you look at finding this year we found 3 billion barrels. 3 billion barrels is half of what you found last year. finding or development? i'm talking about finding oil. you found 3 billion barrels. now you want to talk about exxon. exxon reserves are down '14 over '13. what are they going to do? they can buy or look for oil. they cancelled the $700 million expiration oil in the russian

arctic. that was a good cancel because i'd like if exxon is going to do anything about adding to the reserves they acquire pioneer or eog or somebody else is the way i think they should go. >> there are some countries that may be difficult to bridge that gap. how does russia get to the promised land of 100 given how terribly they are doing? >> well, russia, i mean, to me russia is a poor country. they have a couple assets and that's it. i put oil and gas as one asset. the other asset is vodka. they don't export that, they drink it. so they have one asset that provides for their gdp and that is the oil and gas. and they do struggle when price of oil -- they can feel a 10

cent drop and the united states they love it because what does it do to our gdp? it goes up here if the oil price goes down gasoline is cheaper and it's good for our economy. >> so to summarize, then, for our country what you are saying is short term there could be maybe a little more pressure but don't leave the well capitalized independents because they could spring back when we get to $100 next year. >> they will come back before then. the well cap independents are good guys. the guys that are in there with borrowed funds drilling beyond their ebita are going to struggle. it will be tougher on them. i have been in this business 50 years. you can't imagine how many of these cycles that i have seen and endured. >> i got to tell you, boone, you give us the wisdom that is needed to make the decisions

that i always thank you for coming on the show. boone pickens founder and chairman of bp capital. thank you so much, sir. >> sure. >> there we go. it is time to start bottom fishing in the good ones, the ones we know of, the eogs. i will try to make you more money. coming up -- >> this is what tom brady wears when he is not on the field. >> you know ugg australia for its signature boots. will a growing range of new products take deckers brands to the next level? >> no one else is doing what we are doing with lounge wear. >> stick around. >> this feels like nothing else.

look, i love the way he controls abthe lightsbutler. and unlocks the door when i forget my keys... it's just that... i feel like he's always watching us. yes, that is why we should use wink. ...look, it can monitor and manage our house but it won't start to develop human emotions. hey buddy. control your entire home with one simple app introducing wink it's like a robot butler, but not as awkward. you are gonna need a wingman. and my cash back keeps the party going. but my airline miles take it worldwide. [ male announcer ] it shouldn't be this hard. with creditcards.com, it's easy to search hundreds of cards and apply onli creditcards.com.

nslb, never stop loving bitech. >> today is the day when biogen gave you the go decision for the new alzheimer's formulation which produces improvement in cognition among patients over the 54-week study. it was so significant that this early stage drug is going to phase three testing.

biogen's multiple franchise -- something that has been a major thorn in the side of the story. no wonder the stock rallied $19.83 in one session's trading. i have been a fan of this company since the early days when the company was founded by one of my idols. some say it basically invented the genre. biogen has been a pioneer and always had something up its sleeve and always the best to buy when it stalls out which is what happened when investors worried about a potential slow down in the company's core ms franchise, some not so great script numbers. these nervous nellies focused on the here and now. these are not one trick ponies. they are thorough breds.

when one stock flies they all tend to fly. fortunately there are enough good stocks in the basket to overwhelm the bad. i never mind when regenron move up as these are companies that have also long been viewed as one trick ponies. the reality is that it is a bio tech factory, new formulations constantly including three potential blockbusters. not just for new treatments for psoriatic arthritis but various cancers. it has investments galore including one of my favs agios

pharma. it has the call on the best of the best of the specks out there. here is the bottom line. in an era buffetted by cyclical head winds isn't it comforting to know you can still own a bio tech and get hit with the lightning strike that can make your year? it doesn't happen every day but happens more than in any other group which is why you have to love bio tech, too. why how we go to travis in new jersey. >> caller: thanks for taking my call. >> no problem. >> caller: we were moved by your speech and epitaph for your father. i am a new investor. i have been watching a stock called cyno. i investored and dumped it and couple of weeks ago it popped. >> it is up a huge amount and

just okay history. i got to tell you i would rather be in -- why not go with act vs. let's go to paul in massachusetts. paul. >> caller: booyah from springfield college. >> what's up, man? i have buddies up there, what's happening? >> caller: talk to me about pfizer? >> pfizer is starting to creep up so i'm reluctant to tell you to leave pfizer. i will even bless buying a little more. if you want big pharma i say take a hard look at merck. whether the return of cold war politics or concerns about china we live in a complex world. lucky for you there are companies to count on. much more money ed including the company behind the comfortable

ugg boots. everyone wants them under the tree. if you think the holiday season is just about the lowest price? you need to hear what the ceo has to say. all of the shopping making you hungry? i have the restaurant stock to satisfy your craving. plus all of your calls in the new edition of the lightning round. stay are cramer. here's a question for you: when electricity is generated with natural gas instead of today's most used source, how much are co2 emissions reduced? up to 30%? 45%? 60%? the answer is... up to 60% less. and that's a big reason why the u.s. is a world leader in reducing co2 emissions. take the energy quiz -- round 2. energy lives here.

let me tell you why you should pay attention when i interview a ceo on "mad money." five weeks ago deckers brands, maker of ugg boots and hot new products reported what i thought was a terrific quarter. wall street was disappointed and the stock got slammed. that night we spoke with ceo and he explained us terrific things his company had in store as we head to the holidays. if you listened to him you made a killing. i think the stock has more room to run into the end of the year and maybe beyond. earlier today i got a chance to check in with the chairman, president and ceo of deckers at their downtown manhattan store.

take a look. >> this is ugg season. how is the season going? >> it's going -- well, the colder it is the happier i seem to be. the product line has diversified so much. it can be rainy, chilly, very cold and we are fine. so there is a lot for everyone in product. but trends since black friday turned. it was good. >> so you had a week, the second week of november where you had the oddity of all 50 states below 50 degrees. >> what is great about it is the brand has evolved with so much diverse product that it doesn't take 32 degree weather for it to be ugg weather. now in the spring it is ugg weather with some of the new stuff. the most important thing is the consumer when you get a little chilly the first thing that comes to mind is warm and cozy. and that's what ugg is

delivering at least at first take. that's like saying i smell the coffee now i'm going to see what flavors they have. >> the flavors are different because when i look around the beautiful store it reminds me when you think of the company you are missing changes you brought about. >> exactly. you can see it is in the stores the consumers are always surprised when they come to the stores. people are surprised when they come to our website and see the diversity that we have. it is fun to murcherchandise an assortment. you can tell a story no matter what time of year it is. >> one of the things i like about what you are doing is i feel this is a show room for online. the journal has a piece which says higher web sales drag on retailers. that is not the case with your company. >> we made a decision about five

years ago to invest in the strategy i have spoken about. it has really paid off because in my opinion you can't separate being a brand today from having a strong platform, having stores, not only your own stores but also a great display in top retailers. i think all things combined gives the consumer what they want when they want it. >> we have talked before about the notion that this is no longer a one quarter story not that it ever was but that was the perception. this quarter that begins at the beginning of next year is just to me set up as being year over year because of the new products, a terrific opportunity. >> we had a great sale throughout spring. spring product is stronger than ever coming this year. this year we have hoka. as soon as the snow breaks you

get on the roads and need a new pair of running shoes. people start to go on vacation that is teva. it really is a well-balanced portfolio of brands addressing needs of consumers year round. >> aerobics was at one time, now it is yoga. this could be a re-ignition of a brand that has been good but could be on fire. >> it is an incubaiter brand. we put great talent against it and invest in it. if it can survive the real market place with innovative products then it is something -- hoka started that way for us. the brand is going to be addressing yoga through a new category of product called yoga sport. >> let's look at it. it is interesting this editor's

choice when it gets acknowledged by runner's world. how are these rollouts from january? any interesting perspective ahead of january? >> there was a survey that came up as the number five brand in running, in all of running. >> talking about a category that we know nike is 90 billion. >> there is new balance, nike, brooks. we just started. it just demonstrates the consumer's love for product. we are evolving beyond where we were with the oversized product. we invented that so we always have oversized product. we are going to be looking add track spikes. we have some athletes running in track spikes. we will have products for all competitive athletes. >> would you go with what underarmer has done and go with a college to use these? >> running is so global.

college athletes are important but more important for business are athletes on the international stage, olympic hopefuls. we have several already. the silver medalist in the last olympics. >> he sought that out. you didn't seek him out. nike and under armour compete to get athletes. >> leo found his home with hoka which is really great. he loves it. >> in the last quarter on the conference call you made a big point about germany. >> we have gone to a subsidiary model in germany. we can build the brand the way we feel it needs to be built with a great opportunity. it is the second largest foot wear market in europe. >> can you speak about where the consumer is? a lot of people say they always maintain their price point. campaign began november 17 that i gather has been successful. what is the mood of the consumer

particularly with gasoline prices? sdpl i think the consumer is keeping their money in their pocket a little longer than they have in the past. i think the middle class is getting beat up. and the fact is that consumers are going to be extremely picky about where they put their money. they are going to put it in things they trust, they value that last and are well made. it is not about price. they are not out there buying. the lowest price is a click away. if you want to build a business on price good luck with that. that is going to be a very difficult road to hoe. what consumer wants are proven brands that deliver something they can't get anywhere else. >> okay. >> certainly our brands are those things. without hoka your running suffers and my running suffers. feels like nothing else, that is ugg. there is so much out there for consumers to buy that unless a brand tells a complete story and makes itself available to the

consumer however they want to access it you are going to have a problem. >> last question in terms of the complete story i know i had brady in my fantasy league first three games were terrible. you have to be happy about the fact that the last nine games have been incredible for brady as your spokesperson. >> it is just fantastic to watch tom brady on the field. you see last sunday's game what a competitor he is. the thing about the guy he wants to win when he is out there and yet does it in a gentlemanly way. >> that reminds me of the chairman, president and ceo of deckers brands. >> would you show me around? >> absolutely i would love to. >> i know you have hot products in the store. why don't you walk me through and tell me what is selling. >> the great thing is our slippers. number one gift giving item in the shoe industry. the slipper, again, one of

oprah's favorite things seven years in a row. what is great is here is an example of the gifting opportunity that you have with the brand. this is another recent spin on the classic. now we have hats and scarves and we have cell phone pockets. all kinds of things that create the lifestyle story of the brand. >> there are ways to distinguish yourself. your brands are doing it. >> there are three things that really matter in my opinion, our opinion, connection number one, experience number two and relationship number three. we have to establish a connection with consumers whether through social media or digital marketing. they have to come to stores and have an experience they don't forget and only then do they allow us to have a relationship with them. that should be the mantra of all brands. >> chairman, president ceo of deckers.

so, how do you feel about cash back? i would not say i'm into it. but let's see where this goes. [ buzzer ] do you like to travel? i'm all about "free" travel, babe. that's what i do. [ buzzer ] balance transfers -- you up for that? well -- unh. too soon? [ female announcer ] fortunately, there's an easier way, with creditcards.com. compare hundreds of cards from every major bank and find the one that's right for you. creditcards.com. it's simple. search, compare, and apply. [ ice rattles ]

lightning round is sponsored by td ameritrade. it is time! it is time for the lightning

round. are you ready? time for the lightning round. i start with john in california. john? >> caller: ho, ho, ho booyah from sacramento, california. >> what can i help you with? >> caller: i'm thinking about mastercard. >> don't just think, pull the trigger. beheen here and year end mastercard are going higher. stan in pennsylvania. >> caller: what's up? how are you doing? >> i'm doing fine, thank you. >> caller: got a question about trinity industries. >> too controversial because there is a question about whether people want more rail cars. if not more rail cars then trinity stalls i just want to stay away. james in california, james. >> caller: hi, jim.

james from california. my company is tosoro corporation. >> i like tesoro. how about we do holly frontier? gets the job done. joe in connecticut. >> caller: hi, cramer. i watch your show a lot. thinking about adding tesla to the portfolio. >> you are on your own. that is one of the cold stocks i don't address. i know people like tesla because they like the car. i am not a buyer of the stock. i will never stand in the way of a cold stock. mark in wisconsin. >> caller: i have owned immune tune for a couple of years now. is it time to cut or wait for 2015? >> it is time to own celgene and regenron. renee in florida. >> caller: how are you doing? >> good, how about you?

>> caller: doing well. how do you like kgc? >> the guy we like if we have to own individual stocks is we like gold. we like rangold. dan in pennsylvania. >> caller: jim how are you doing? a quick question on future of ptl? >> i know ppl is one of my favorites. i have paid their bills and like their power. that is the conclusion of the lightning round. the lightning round is sponsored by td ameritrade.

♪ ♪ my baby drove up in a brand new cadillac. ♪ ♪ my baby drove up in a brand new cadillac. ♪ ♪ look here, daddy, i'm never coming back... ♪ discover the new spirit of cadillac and the best offers of the season. lease this 2015 standard collection ats for around $329 a month.

with price of gasoline headed down to levels we haven't seen in years this is a very good time to own high quality well run restaurant stocks. how about a small somewhat speculative restaurant chain that has seen stock get hammered as oil has been falling and company reported a strong quarter i'm referring to zoe's kitchen serving mediterranean food made fresh daily. it came public this april and then jumped 64% on first day of tradi trading. it is a company totally tapped into the current fresh natural food. company is 130 locations in 15 states mostly in the south.

it seems they are able to double the store count and management believes they can have 1,600 locations, more than ten fold increase. zoe's delivered nice upside surprise. and a solid 5.9% increase of same store sales. i don't doubt that zoe's the company has a bright future. what about the stock? can it deliver on big expansion plans? let's take a closer look with kevin miles, the president and ceo of zoe's kitchen and find out more about his company and where it is headed. welcome back to "mad money." good to see you, sir. >> thank you. >> you have done pretty well for a guy who started peeling potatoes. >> that is where i started. >> looby's i regarded as a place i went with my folks. i didn't know it was processed or at least it was not made to order with the food coming in from the back like you guys do. . describe to me the change in this country between when you started in the restaurant

business and what you are doing now. >> it is interesting. we made everything fresh back then. it was mass produced. everything was hand carved beef and made fresh. it changed from the atmosphere standpoint the customer looking for fresh quality better for you option made fresh in the back of the kitchens every day. >> take that idea. my family used to love it. we would go there because we knew it was cut and fresh. i never felt it was healthier for me. this is something that people want. they want healthier. >> correct. customer is looking for transparency in the food. they are looking to know what they are eating whether it is what you saw today mcdonald's doing clemmen tine in happy meal ekit. mom wants to know what she is feeding her kids. it is really about transparency in the menu and not just about calories and nutrient product.

>> it is interesting you use the term moms. those who study papers it is the woman in the house that you are appealing to here. >> absolutely. at my house we have two daughters and my wife. they make all the decisions where we are going to dine and eat. moms are making 95% of the decisions in dining decisions. it is important. >> you came from baja fresh. mexican is a theme. you see it with taco bell and chipotle. mediterranean, why isn't anyone else doing it? is it possibly because it may not have residence all over the country? >> mediterranean gets a different spin. a lot of times it is configured in greek. it is all of the countries in the mediterranean where you can have something from spain and italy and something from greece. that is what zoe's is about. our menu is developed around those countries. it is back in the tradition, the

lifesty lifestyle, grilling, fresh fruits, vegetables, olive oils. >> i remember the study they had to break up, the spanish study which showed it is too healthy that doctors couldn't wait to say this was the right diet. >> back to that better for you option that is what the consumer is looking for. that is really what is driving our business and our sales. >> i look at the distribution. we had you on last time during the ebola scare. you were dead center in plano. it didn't impact you at all. you had great numbers. >> not really. obviously it was a scare around the country and not just in dallas but specifically in dallas we hurt a little bit. fortunately everything kind of gotten taken care of in dallas and the nurses and unfortunately for the one gentleman and for his family. the customers really came in and still weren't overly concerned. >> when i look at the map i see

that you are in philadelphia. you might have to get in your car and drive 15 miles to the one you want. gasoline prices have to be helping you. >> absolutely. our core customer is probably not as in touch as our poor customers as much. it puts more money in their pocket and everywhere whether in retail or restaurants so it is giving a little lift. >> you are not worried 1,600 locations. you could probably have a couple hundred in california alone. >> california is not on our map anytime soon. kansas city is next. we think 1,600 plus locations across the u.s. is attainable for us across the u.s. over the next several years. >> those are big numbers and a multi year plan. i want to thank you so much. president and ceo of zoe's kitchen. the nfl has its own. they have the official hum s of the nfl. stay with cramer.

so what do we make of shoe stocks, skechers yesterday and deckers today? they are both cheap stocks and you can't go wrong with either one provided that you recognize when the funds blow them out you have to be willing to buy more. i was encouraged by what boone pickens said but not for the whole group. there is always a bull market somewhere and i promise to try to find it just for you here on "mad money." i'm jim cramer and i will see you tomorrow.

>> tonight on the profit... good morning, i'm marcus. >> nice to meet you. >> i go inside planet popcorn, a multimillion-dollar popcorn business with a huge disney contract. the problem is they don't have any real profits to show for it. you guys are in trouble. the balance sheet is hundreds of thousands of dollars wrong. mismanagement and sloppy accounting have forced the owner to ask her mother to take out a second mortgage on her home just to keep the doors open. obviously, you used the petty cash to buy lottery tickets. >> i did. >> the product is great, and if i can get sharla to listen long enough, i'll turn this unfocused organization into a national brand. my name is marcus lemonis, and i fix failing businesses. if you think that i can launch you in a direction to make you a profit, then you should do a deal with me. i