>> i am still long gold. i think there's up side in gdx. this did well when the dollar was down. >> i'm melissa lee. thanks for watching. make money, i'm here to level the playing field for all investo investors. there is always homework in summer and i promise to help you find it. "mad money" starts now. >> i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make funs, i want to save you money. putting context, call me. tweet me at jim cramer. we got a battle going on here, a battle between the joy of the consumer. >> house of pleasure. >> and the pain of the producers. >> the house of pain. >> and on days like today, the

agony of those who make raw products wins out causing the dow to plunge 268 points. nasdaq nosedive 1.73%, worst day in ages. it's a good news, bad news game. today the negatives won out. first, though, because i'm kind of optimism fella. some are obvious. when we pump our gas, most of us are in disbelief how cheap it is. i can't tell you how many times i put out $60, 50 will do. i get a good spot when that comes back to me, but there are big losers on the other side, too. we don't see them. from the longest losers are countries considered hostile to our interest or produce terrorists that charged our world in horrible and heinous ways, members of opec.

these days gasoline may come from oil produced in the united states, refined in the united states. this time the losers, some are closer to home and borrowed a ton of money to keep drilling, money that can't be paid back if prices stay as low as they are. $61 a barrel, it will go lower, because there is no discipline to production. there is global weakness when it comes to demand. now money has been cheap and there is no end to the willingness to lenders send cash to oil companies because crude seemed nowhere to go up. wasn't energy always lurking around the corner? i got losers suffering from the decline later in this show. you what l waill want to hear t an economy 70% based on consumption, not production, an economy is putting back oil imports and flooding with cheaper oil, so much so we'll likely see lower prices at the pump for sometime, i'm not

giving up on the enterprise that is the stock market. now i've seen figures that indicate american consumers are saving more than a billion dollars a day from this wind fall, which acts like a gigantic tax cut that the will spare growth everywhere and being spent at places like costco reporting markb reporting remarkable numbers. it could be a reason for the marvelous numbers from restoration hardware tonight, what a fabulous retailer that is and hole y cow, a video conferee call stop trading. for the longest time our country is a profit nation that consumes without saving and produces a little value, right? less of it each year. since the great recession, we're saving more, borrowing less and making products for export more than any other time in ages. that's good, not bad.

we would be furious about oil doubling from here so let's not panic if it gets cut in half. how about our phone bills? have you seen the deals being offered of late? once seemed like a bill to go higher each year are plummeting because there are four companies duking it out for your business. the justice department's decision not to blast the propose the sprint t-mobile merger has led to a price war for something that's become for many of us the biggest daily expense, what a win that will happen when companies make so much money they are able to afford real price competition. in an era where everything seems to come to the phones, sending the cost sigh ward, this could be a bigger saving for money in cheap gasoline. how about our imports? we buy a ton of stuff from overseas and sourcing these materials with strong dollars, foreign clothes, foreign cars,

foreign vacations, we're paying less and less as trading partners do more business. it's remarkable even if it's unseen to the naked eye on a daily basis. oh, good. so what is wrong then? how do things go so sour today when a 4% decline, not advance but decline in oil, kind of counter intuitive, isn't it? it's simple. we're not just importing cheaper goods from overseas at the moment but witnessing the stress in their countries at the same time that some of our institutions are bearing the strain of domestic oil producers. that's right, a lot of the producing nations are in trouble. it will be one thing if we only had to worry about the over stretch oil companies and the debt in our country there are dozens of companies that will have a hard time paying debt. more on them later. they are responsible for roughly $210 billion in loans we've been able to quantify, loans and bonds and more than certainly dozens of these companies will have to be restructured for oil

with the common stock being wiped out in some cases. most of the debt is held in ways and funds. i got they will be anything like the credit crisis back in the great rescission where trillions of dollars in bad housing debt overwhelm the system. the funds that hold the majority are diversified. while i don't like them, they don't swamp the system. countries and companies that can't pay back money and if whole countries borrow money and default, we could have a problem like 1997, 1998, you can google it if you want. i won't go at it at length. some seemed to be worried. i get that. brazilian giant is very over stretched here and it was a great deal of money that might not be able to be paid back immediately. maybe they have to restructure. it's flatter than a pbr. that's the symbol pbr. i like pbr but i do not like pbr

the stock. nigerian debt could be trouble, trouble for banks. iranian debt, iraq may not be able to pay bills. everyone but the saudis and emirates lack the skills. you can see the problems with stocks but the pbr, it's the credit picture that's opaque but with oil down so big today, the strains were audible among those who trade bonds and that bond talk which is much bigger than the stock market always in the end spills over. tech is being impacted today, too, negatively because of the price war over your account. if the companies are price cutting, maybe they can't spend as much on equipment and much of the networking boom including the recent surge on cisco was money on verizon, att and sprint f. a price war slowing it down, you'll see many related ones getting hit like cisco. if everyone is debasing, it's not going to work.

the weakness is our strength. i'm not changing my tune but we need europe and china na to gto smarter. we need markets to stabilize or serious disruptions in the high yield emerging markets and the funds that take all that stuff won't get new money in and like their high yield, won't be able to buy more bonds issued by cash strapped companies. they will be fill up dumping bonds that will cause some sort of panic in the market. it happened before, it will happen again. all high yielding junk and emerging nation funds are in the blast zone right now and we saw collateral damage play out from get-go because of that blast zone. we have positives that reflect and good news for the consumer but today they were overshadowed by the negatives in the decline from the value of the producers and countries stress in the financial system because of how quickly oil depreciated.

today the latter trumped the former and if oil doesn't stabilize, you can see days like today. is it grim? i got to call them like i see them. i think oil is as low as we wanted it to go for now, at least at this speed until those companies and countries who rely on oil for their income have a chance to readjust and with the velocity of oil decline now, that's not going to happen. here is the bottom line. if oil goes much below $60, that means the producers' credit pain will indeed overwhelm the consumer spender's gains, at least for now. how about colin in new york, colin? >> caller: hey, jim, boo-yah, what is going on, man? >> just trying to fathom how oil can go down and it be bad. i get it. >> caller: it's a bad day out there but one thing i couldn't be happier about, i'm a big believer in semi conductors and technology and seems like these guys have weathered the storm well.

i was curious one thing i've been in since the single digits. they have a big merger and i was curious what your thoughts were for the rest of the year for -- >> colin, rf micro is terrific. some will say there is a price war going on among the providers, maybe we should sell some. i like the combination. rf micro is worth less than 2000. i like the combination but it will come in a little but the combination not unlike that combination between cypress could actually be fabulous in 2015. don't give up the ship. joe in new jersey, joe? >> caller: cramer. >> yes, joe? >> caller: i like your show and always take your advice. >> thank you, joe. >> caller: i own verizon. i bought it back in 2008 as a dividend play. it's up big.

do i sell it and buy at&t or another telecommunication stock? do i do? >> i speak verizon. i expect that stock to go to 5% yield. it means it will go down little more. if you're selling at 46 to buy back at 44 that's a big mistake. what i want you to do, joe, hold on and if it does get to 5% yield. >> buy, buy, buy. >> i think oil is as low as we want it to go, at least at this pasz b pace, but what is bad for the producers is good for you, the consumer. serious recognition on wall street, the reason behind the stock's double digit move just this week is coming up. you know what? i think it's got much, much further to run and how much are you spending to keep your pet fed? americans will spend more than $22 billion this year alone including me.

find out how to fetch that to your portfolio and the crude is having a massive impact on the energy sector and may not be, let's just say a safe place to be. i'll tell you why, next. stick with cramer. don't miss a second of "mad money." follow at jim cramer on twitter. have a question? tweet cramer. hashtag mad tweets. send jim an e-mail to mad money at cnb cdot come or give us a call. miss something? head to mad money.cnbc.com. mone. call. miss something? head to madmoney.cnbc.com. . or . miss something? head to madmoney.cnbc.com. c or . miss something? head to madmoney.cnbc.com. om or. miss something? head to madmoney.cnbc.com. she inspires you.

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nobody has championed the american oil and gas renaissance more than i have in the media. it's been one of the greatest themes of our era and certainly at "mad money." as the price of crude crashed, and let's be honest when a commodity falls to $100 to $61 in months, that's a crash. the upside is och upside it.

it makes up 13% -- after today make it 12% of this beat down and 12% does better however, that doesn't necessarily mean 8% do better with lower prices. we're a consumer led economy that uses more resources than we can produce. our society and stock should be overall winners from lower oil prices. there are far more oil burners among stocks than there are producers. so despite today's hideous action, i want you to remember as crude continues to decline, most of the companies that consume oil in someway, shape or form will keep getting a nice boost to their earnings per share and that gets bigger as oil goes lower. it's no secret if you take a chart of the s and p 500 and over lay it on a chart of oil, you can see they are headed in opposite directions over the long-term, however, because of the way our equity and credit

markets work, bond markets work, this are always going to be losers, too. losers obvious and hidden with many of the latter being discovered by the day, including today. in fact, you know what? the losers were behind the vast majority of the damage that occurred in this stock market this session. of course, it was easy to spot the losers because the oil patch was crushed but the worst of the oil losers belonged to three categories, companies that paid up late in the game using $100 oil evaluations. the oil service concerns that needed crude to keep going higher so drilling budgets would stay strong and oil companies that spend far more cash. the stocks in all three gone. have they bottomed? do a case by case analysis. if you own a stock higher than it was at last time and has a stretch balance sheet, forget it. it will crush the common stock regardless of the cost of production. if you own shares that bought

acres and must drill them at land by least obligation, that stock is not going down f. a company can't afford to cut back the drilling budget and isn't hedged enough, that is not done going down. again, though, look at the financials of each company. some saw the collapse coming, some didn't. there are probably bargains out there. we don't have enough details to know how they do when oil is at 60, 50, 40. they go down, maybe that's all you need right now no matter if you try to call bottom, you're trying to be a hero. in the stock market, heroes get annihilated. we have the answer larry plays and they like the oil and gas companies are much harder to figure out. these come in three categories, oil company creditors, need oil prices to stay higher to do business in their own business and geographic consumer plays tied to the 16 oil-producing states. when it comes to creditors, we don't know who is exposed and

how much. three banks bok financial, hancock holdings are always fingers for having too many energy loans. could they be the next that collapse when had oil fell bringing many bigger banks with it? i don't know. what i do know is i can't think of a reason to own their stocks. banks will trade together. if you want exposure pick ones with less potential. those aren't much cheaper. why bother with them. some business development companies, these are high-yielding middle market lenders that got exposure. again, a usual suspect's list made up of thl credit and main street capital. i usually don't recommend the stocks because they are opaque and if you go through the holdings as i've done, you can't tell how much exposure there are reports all four have 10% exposure to oil credit but after looking at them, i couldn't tell if that's the case. more important who the heck needs z stocks? sucker's game and taking on more

risk than you realize. i know that because i've been doing this since 1979. most of the funds are tied to companies with commodity price exposure. does your junk bond fund own good ones, bad ones? again, these are case by case decisions but i'm making a sweeping judgement tonight. given the return of the funds, that the whole group and it isn't worth the risk. sell them. sell jump bond funds. sell them tomorrow. finally there is a toughest group of all, companies you don't have to have exposure to decline in oil but do from the capital good side and consumer side. first, while the airlines benefitted from cheaper jet fuel, remember one of the chief reasons is older plains use too much expensive fuel so it's expensive to start up a new airline or was. the recent air carrier fell so much yesterday has more to do with the idea that startups can use older planes to compete.

i think it's legitimate worry. new carriers will start up and enter the market using older gas guzzler planes and will keep the airline stocks from rallying higher than they should. second, bowieing could get hurt. there is less incentive to invest in the fuel-efficient planes, right? that's something to watch. it will keep the stock. finally, non-oil related companies that happen to cater to the oil-producing states. other than conns, the texas based, there are very few companies concentrated in oil producing areas like the banks retailers are national and focused. i'm not going to worry. i wish i could give a list that says you don't need to be worried about these stocks because the underlying companies have no real exposure, but i can't. why? the market made up it's mind and it's painfully clear on this issue, if there could be a corallation then for this market there is one. that's how tesla can keep

plummeting with lower oil. the people who buy tesla ares rich. they are not making the trade off between cheap electricity and gasoline but tesla is going mass and they impacted by lower oil prices and would be less likely to buy electric cars so the stock gets hit relentlessly. maybe that's the real bottom line f. a stock is going down it will keep going down whether or not that's fair because in the end to quote client in that seminole stock trade did is unforgiven. deserves got nothing to do with it. vito in michigan, vito? >> caller: jim, boo-yah from the motor city. how are you doing? >> boo-yah right back. what's up? >> caller: we're all here an exciting time to watch the city make hopefully the comeback of the century. >> we really hope for that. we love that city. we love detroit. been there many tyimes. congratulations for the comeback.

what is up? >> caller: thank you for your evening program. as an individual investor trying to manage his investment, we can all do our due diligence on individual stocks but without the big picture, it's almost impossible and that's where your daily advice and observations are just really, really appreciated. >> thank you for understanding how to use the show. that's precisely what i want. how can i help? >> caller: i got to invest in a number of oil stocks, schlumberger, halliburton, phillips 66. i have national oil well varco and i'm thinking if i shouldn't sell himy holdings and increasi my holdings in national well varco. >> i think they are not done going down there are a number of cuts to come. what we have to wait for, we need to see the analyst get ahead of things and say listen, i'm cutting. these stocks do not bottom until

you get the number cuts. that's when you can buy more. wait for the number cuts. who said life was fair? sometimes the market just makes up its mind. if the stock goes lower and oil goes lower, it may not stop. much more "mad money" ahead. can this play on medicine providing a healthy return and a fridge full of reasons why your money should get a little more familiar with man's best friend but a world class health care conference wraps up. i'll reveal the winners worth buying. that's next, stay with cramer.

on a day where the market sg reeling from the collapse and oil prices, let's not forget there are tons of terrific companies that have no economic sensitivity whatsoever, shouldn't be affected by a credit crisis, companies that can grow like crazy regardless of the state of the economy, like the bioteches. we had a conference highlighting the best up and coming names, talking about the big american society of hematology meeting that came to an end yesterday. many produced staggering gains many of the companies that presented every stock is coming down so maybe you can pick and choose among the stocks getting hit. who are the winners?

let's take them down. there is cramer's pave agios. like you didn't know. last week's game plan we checked back which makes highly targeted anti cancer therapies. at the conference standing room only agios presented data on the key drug ag 221 for leukemia, what is described as the most rabid audience out there and they will start to get approved next year. they will have a 368% gain showing no signs of stopping but because of the choppy market you'll get a better buying opportunity. next big winner, blue burg bio. they treat people born with nasty genetic diseases. it replaces faulty genes with correct ones. it's working on an inherited

disease that disrupts hema globen and treatment for sickle cell ame anemia. they are promising but not the only reason bluebird stocks rose. there was a hot t cell therapy or car t for short. a novel way of treating cancers posting amazing results. adam, thestreet.com's biotech expert explained as a rock concert part revival meeting. that's how excited people are about this. and as it happens, bluebird is a joint venture with cell gene. then there is kite pharma shot up. kite is involved in developing cancer treatment for diffused b

cell lymphoma. a play announcing plans to take itself public between 15 and 18 a share. keep an eye out and get it on the deal, you should. we'll hear from a super exciting precenter, isis fapharma. i want to mention cell gene. they jumped four points on monday because it released positive data. crucial blood cancer franchise. it's up and coming multiple myloma drug and i add door it is because they partner with some hottest players at the conference. cell gene owns 15% of agios and owns steaks in two other early stage companies that got a lot of attention and cell gene's partner with bluebird. with the investments and

partnerships, cell gene is an incubator for therapies, which is why i believe they will is a phenomenal pipeline. although, again, why not wait for a further pull back as the market wide correction winds its way through the system bringing good with bad and ones that have nothing to do with oil with the ones that do and you'll get a chance to buy cell gene at lower prices than it is, stock down a couple dollars today, probably more to come. let's speak with jared in massachusetts, jared? >> caller: hey, jim, big boo-yah from boston, mass, how are you? >> good, how are you? >> caller: i want your thoughts on xlv. i know you weren't happy about the merck deal and i have options that ended in january for 71. >> i think that merck, look, they obviously paid too much in light of what happened but it's great to be in antibiotics. health care sector is a good place to be on the way down, i stress on the way down because

people realize there is real credit risk out there. let the stock come in and do buying. always keep an eye on the data that comes out of conferences. you have hot up and coming names that can run for a long time to come after the momentarily oil and cell gene, that is a favorite. there is much more "mad money" ahead, including how to cheaper feed your pup. a biotech breakthrough called isis as i just mentioned to really run. 50% move up but it is done or more to come? i got the ceo. a nor'easter of calls on the way in a brand-new edition of the lightning round. stick with cramer. do you

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in holiday season think of biotech companies with broad pipelines as the gifts that keep giving. take long-time cramer faith, isis pharmaceuticals that binds to the rna in a person's cells allowing drugs to control the

expression of a person's genes. that's a terrific way to treat genetic disorders and i recommended isis because it has so many shots on goal. one drug on the market for genetic disease that causes super high cholesterol but they have 31 drugs in development that treat the air orphan diseases that can be lucrative. i told you about many before. drugs for doses and the phase three treatment for spinal at tra fee and diabetes but this may be nothing compared to this. this sunday at the big amen can society of hematology conference, the drug it's studying for blood clots within a blood vessel for patients undergoing knee surgery. results are better than expected including a seven-fold reduction and it could be a major player

in the anti coagulant field. we last spoke to isis's ceo when it rallied 55%. i pushed it hard but i trusted them to keep delivering. let's check in with the founder, chairman, ceo of isis pharmaceutical. welcome to "mad money". >> great to be back. >> your company is amazing but could this really be, the new drug, the anti coagulant produce an effect without a risk of bleeding? because most people that take the current drug ks bleed out so quickly if they hurt themselves? >> i think we've proven that, actually. and i think the importance of what we've accomplished is attested to by the fact that it was a simultaneous presentation and new england journal

publication. i think what we did in this clinical experiment was we applied the acid test that's been used early in development for essentially all new anti bleeding and give to patients undergoing total knee replacement. the reason it's an acid test is the patients have a dual problem, they have a high propensity toward having blood clots and they bleed a lot, and here are the remarkable observations. first of all, we produced a seven-fold lower incidents of these clots compared to the standard of care. that's amazing and no drug has ever been able to produce a 4% incident of blood clots. second, we pretreated these patients so they were fully anti co-ing ocho kag -- coagulated and they

didn't bleed more than if they got the drug. we have a drug that can appear to separate blocking clots from causing bleeding, and so that's a tremendously exciting advance, and the commercial potential is just enormous. >> well, for having had a relative where we had to make the choice between some drugs, we knew they were both i imperfect. you're talking about treating a order that's the cause of heart attack, strokes, embolism and death. could this not be one day used by millions of people? >> yes, it certainly could. now, remember that it's administered once a week or maybe less frequently and it has a slow onset. so it wouldn't be used in acute settings such as in a heart attack but what it would be used

in is millions of people who are trying to prevent second events and trying to prevent a second blood clot or heart attack and there i think the opportunity for the drug is just thrilling. >> now, i mean, this -- the work that you've done is definitely superior, right? definitely superior and could be superior to fancy drugs that are out there now? >> oh, i think we've already shown that -- >> that's huge. >> no drug is ever achieved this, and we treated these patients. we anti coagulated them before and during surgery and they had no extra bleeding. you would never even dream of trying that. in fact, when you're on one of these other drugs, one of the real problems is if you have a medical or surgical procedure where you have bleeding, you have to be weaned and it exposes you to greater risk and so on. we know a lot about this drug already and it's all, good good.

>> doctor, every time you come on it's staggering. i understand how this could be big on a very bad day. founder chairman of ceo of isis pharmaceuticals. congratulations on a home run. >> thanks. >> i don't want to over state it because it's phase two but this is phenomenal. what can i tell you? it's phenomenal. if it works the way we described it and he says it does, isis is going higher. "mad money" is back after the break.

it is time for the lightning round. calls, buy, buy, buy, sell, sell, sell. play this and lightning round. are you ready? time for the lightning round. jack in ohio, jack? >> caller: hey, happy holidays to you and your staff, jim. >> same to you. our staff is terrific. what's up? >> caller: outstanding people. it's a long-term hold on bbep. >> you put it long term if you used anything other than that, that's a mistake because i don't

really want you in that stock. 21% yield, that is the ultimate red flag, in other words stay away. max in florida, max? >> caller: yes, jim, how are you? >> i'm okay, max, how about you? >> caller: all right. i was going to ask you about ford -- >> ford is not as good as gm. gm is going down here. i understand that but it's got good yield and the dividend will be boosted long-term. gm. mark in tennessee, mark? >> caller: jim, nobody likes a job like you do. i'm looking for pay? >> i'm volunteering to tell you i like verifone. i believe they are a game-changer for retail. all stocks coming in. that's a place to be. let's go to dane in north carolina, dane? >> caller: big, big boo-yah from concord, north carolina, jim. >> man, i tell you, i wish i was there. we got a lot of snow here. how can i help?

>> caller: man, i'm 61 and looking for bpg for a long-term dividend? >> no, i don't want you to do that. it's too high risk. the possibility of oil is going lower. if you want a dividend play, if you want a higher yielding play, you'll have to go to utilities fresh all-time high so wait until they come down. let's be careful. not yet. let's be with the master limited partnerships that do not have oil exposure, commodity. i do the usuals over and over again but enterprise. let's go to jennings in south carolina, jennings? >> boo-yah, cramer. >> yo. >> caller: what do you think about jp morgan now -- >> i thought that announcement -- look, stanley fisher is ablaos and that article in the financial times took my breath away they have to raise capital because it went against the idea. i think the article may -- i

think that the statements have been blown out of proportion. jp morgan has no problem with credit. they are terrific. they are fortress. that said, the stock could come down more before i pull the trig e, paul in connecticut? >> caller: boo-yah, home of the huskies. >> we like the huskies. how can i help? >> all right. at&t, i'm a holder and i'm getting a little nervous. where do you see this stock going? >> with t-mobile and the price war with sprint and the price war with verizon could take that stock down to 30, 31 and yield 6% and that's where we pull the trigger. tom in michigan, tom? >> caller: boo-yah mr. cramer. >> how are you? >> caller: good, good, calling in tonight about emes. >> we love this stock and said it was time to sell. we did a big piece how the sand man would be coming down. everybody got bulled up.

i was accused of every nonsense forget it. i still don't want a sand fracking play. oil is going down too fast. how about curtis in north carolina, curtis? >> caller: boo-yah. >> boo-yah back. >> caller: i want to know if j.c. penney can get the shine back. >> it's very controversial. i hope they have a turn and told you they are not having the earnings. i got more negative. why? because they told you to be a little more negative and that's the way i'm staying and that, ladies and gentlemen, is the conclusion of the lightning round. >> the lightning round is sponsored by td ameriameri trad.

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revolutioning the 22.5 billion-dollar pet food industry or another flash in the pan. the fresh pet has taken a novel approach. the only company's whose products are refrigerated. it has minimal progress sesing embracing the popular human food. we highlighted fresh pet on the food this past march while it was still private in the off the tape segment and the company is a truly disruptive force, which it is and it came public pricing $15 a share. it roared on the first day rallying 27% and closed at

$19.11 the stock is languishing and today a 6% run trading at $18 and change below opened after the ipo. last night fresh pet reported the first quarter out of the gate and part of the reason the stock rallied $1.05 today. can they stop trading? let's take a closer look with richard thompson to learn more about his company and where it's headed. welcome back to "mad money." good to see you. >> good to see you. >> i was thinking, i was doing a lot of work going on pets mart and i was picking on and said i can get this stuff on amazon. no, amazon. >> they don't ship refrigerators yet, i don't think. >> this is the only part of pet food they can't come after. >> we got a big thing there, we got something amazon can't do at least right now. >> now when you go, i think people have to understand this

comes with it and as threatlook they love this. >> this is four feet eight feet bolted by the floor and goes into retailers and has a big light and brand and it's invasion. when they walk down the isle, oh my gosh, look at this, what is going on here? we're bringing people to the isle and more often than they are. >> now, your expansion plans are pretty rapid. even in the time you think since we saw you, you've gotten into a lot more doors. >> we're in about 13,300 stores and growing. >> you have raw costs. a lot of stuff in the regular food is junk, regular pet food. you use real chicken. chicken is and spence sieve. >> real chicken, real beef, real turkey. >> it's expensive. people pay up? >> first of all, we want to do what's right for the pet. the right protein and right quality. we're not looking for everybody in the market but the health and wellness, the humanization trend. yes, it's probably a little more expensive but to pay more to get a bigger value and a lot more

love from your pet, i'm in. >> you say bigger value, a lot more love but no scientific study that says natural organic lengthened life. >> my mom tells me fresh is better. >> that's probably one of the -- that's why the price earnings ratio is going higher. so we tried it. we tried the big one, and i've got to tell you, i felt uncomfortable after i opened it and the dogs didn't eat it and put it back in. is there an objection that says wow, i don't really want that in my refrigerator after i open the big one? >> not really. people like to interact with the pets and the big rolls, people lice to sli like to slice them and cut them while the pet is anxious to get the food. you interact with the pet and food and not cooking but almost cooking for the pet and everybody has a different way to do it. whether they turn it upside down and put it on a paper towel or cellophane on it or cut it up

and put anytime a baggie and buy the right size and use it. >> that's what we didn't do. we use add big one. >> you should have used the small one. >> are you in any kennels? >> the product sold in kennels? >> not right now. a lot of people use us in kennels. >> killer application. >> put your name on that idea. >> i feel like they are charging us for it. >> they probably are. >> okay. now when you do -- you're largely domestic but people should understand, you're a pet food guy. >> yeah. >> you're the most successful brand manager in pets. aren't you now disrupting all of your old friends in this industry? >> absolutely. we're disrupting the category to invasion and all natural, no preservative. nobody is able to do this. there are a lot of barriers because not only refrigerated manufacturing and distribution and this great food. >> i think people have to understand that you won't let other refrigerated pet food in this and no one is going to take

two refrigerators side by side. >> not right now. we hope the category grows. on some point we're doing well up 35% last quarter. >> last question, in europe they will go crazy for this, right? >> yes. >> that's next or china. >> do you know anybody i should talk to? >> you know everybody in the world in this business. that's richard thompson. listen, i'm going to say it, the dogs will eat it. stick with cramer. >> thank you.

remember, consumer benefits will get hurt and producers. you saw the credit stress, it's not done. there is a lot more chatter and this will happener if oil breaks 60. be aware there are other people who are not as enamored of lower oil and tend to be the producers of oil who are really getting smashed here. and that's what i want you to be careful of. i like to say this, always a bull market somewhere. i promise to find it for you here on "mad money." i'm jim crimer and i'amer and i

tomorrow. lemonis: tonight on "the profit"... andreas: meat in the gyro? lemonis: ...my big fat greek gyro is a small franchise with a growing footprint. are you guys still in love with this business? -mike: i am. -kathleen: i am. lemonis: already, there are five locations up and running. -how long have you been here? -jace: a little over 3 years. lemonis: and as the business has grown, so have the problems. mike: you're my partner. you can pick up the slack, as well. kathleen: you're gonna put it on me now? lemonis: husband-and-wife team who started it have no idea how to run it. rich: i've lost respect for mike as an individual. lemonis: their food misses the mark. they're actually terrible. andreas: you don't like them? lemonis: no. their branding is all over the place. hamburgers and hot dogs? and the franchisees aren't getting anything close to the help they need. kane: the only help we ever got from them was on the first of the month, they came and picked up their royalty check. lemonis: for this business to survive,