arizona. "squawk alley" is live. welcome to "squawk alley," day after the super bowl. who better to talk to than john steinberg who's forgotten more about ads than most of us will ever know. the patriots of course, 28-24 against the seahawks. delivered record ratings for our parent nbc. time to measure up madison avenue's winners and losers. companies paid $4.5 million on 30 seconds of air space from the brady bunch to that throwback of

katie couric. the most con ver shall might have been from nationwide. is the recognition alone worth it or is the blowback make it not worth it? >> i think they didn't do a good enough explanation of explaining what the protection was they were bringing. it seemed like they were playing off this death of this child without explaining how they were actually protecting the children. >> the company has now said thousands of people have visited makesafehappen.com. but thousands of visitors, when you have millions of people watching, john, does that really seem like the response that would merit this? >> no. that's not -- thousands is nothing. even hundreds of thousands is really not enough. you want to see millions of people actually visiting on something like that. i went back and watched the commercial again. you can't really figure out -- i

watch itted. i looked around my house. could my tv fall down? it made me nervous as a parent. >> i liked the ad. >> the lovely bones, that's what this reminded me of. >> insurance commercials try to make it like it's about wonderful stuff. fly a rocket to the moon. >> salt and peppa. >> exactly. you need it when bad stuff happens. it struck me as being truthful in a way. did they deliver it on the commercial, no, and maybe they're going to get hurt by that. yes, this is an insurance ad and insurance is for when bad things happen. >> you must be thrilled for the advertising community at large that ratings were as strong as they were. >> i'm actually going to reverse myself. seeing the level of social engagement, i'll look at the data more today, but we have some of it already, i think it was worth it. you get so much buzz, you get so

much play. you couldn't buy that much digital media based of the organic you're getting off of a super bowl commercial. >> the tone that microsoft set with the theme of empowerment, do you think that goes a long enough way to reverse brands that are tarnished? >> i think you want to go with fun ads that everybody talks about that stir up a humorous conversation. that's why i really liked the katie couric one. the footage was ridiculous. you can't make stuff like that. and the lindsay lohan one i thought was brilliant as well. >> a lot of the commercials featured hash tags, facebook logos. we do want to find out how social played a part in last night's game. morning julia. >> good morning to you. this was the mors social super bowl ever despite the fact that just half of ads featured hash

tags. but advertisers don't need hash tags to drive social conversation, conversation which facebook captured the most of. facebook was mentioned four times in ads. facebook reported that more than 65 million people joined the conversation during the big game. that's 15 million more than last year, posting commenting and liking 265 million times. now twitter with three mentions in ads saw fewer super bowl comments in facebook, but more than last year. that's over 28 million game-related tweets during the event. and score point for snapchat. they won the first ad mention by pitch perfect too. as for which brand won the social chatter, budweiser was the most talked about with its puppy ad. that was viewed 42 million times before the game even started and 78% of the mentions of budweiser during the game -- oh, there it is -- were positive. in fact, all of the most

mentioned brands drew positive comments except for nationwide with that ad, voice by a dead child. sales force said 77% of nationwide mentions were negative. perhaps the biggest winner was youtube. people watched more than 3.2 million hours of big game ads and teasers which is nearly double last year. youtube says revenue from its super bowl ad program set a new record this year. no word from facebook and twitter on their related ad revenue. they are certainly fighting for a bigger piece of youtube's super bowl ad pie, though. >> we talk a lot about the migration of revenue to social, but if the ratings on television for big events are so big, does that get slowed down? >> no. does this mean tv is great. >> sure. >> one correction that julia brought up.

there were four facebook mentions and three twitter mentions. there was 28 hash tag mentions. theoretically you could use a hash tag on facebook, but that's really twitter. this was a twitter win last night. twitter is where the public conversation happens. the hash tags are twitter. facebook is not a place for public conversation. >> well -- >> one-tenth the number of mentions. >> in terms of the play they got, i don't know how many people saw those mentions on facebook sglt engagement on facebook though, one of the stats i saw, of the five top demographics engaged on facebook, the three top were women, young women, engaged and really active on facebook during the super bowl. >> at what point do we start talking about the longevity. yes, 28 hash tags, but how long are people actually talking about this? that's a phenomenon that lasts during the parameters of the game or are they creating longer

conversations that keep people on these networks and i don't think that's proven yet. >> it's sort of accrued metric. i lot of people discussing the ads weren't even necessarily using hash tags. i think that twitter is still so much more public. i was on facebook last night. it's still hard on facebook to follow a public conversation. >> is it a danger for twitter that they become like a billboard? the value of it is not quite the same. >> yeah, but i mean, what's a commercial other than a billboard too as well. these engagement metrics tend to be crude measures. i think if people are discussing it and seeing it, whether it's on television or twitter, you're basically achieving what you want to go get to. >> i think malcolm butler of the patriots got his worth on twitter. that interception clenching the

win for the path. >> i still want to understand why that was a bad play. >> don't comment -- >> right. >> you have marshawn lynch who can run the ball and -- >> we're going to get twitter earnings thursday night. they can have mentions to the moon if they don't monetize, it means what? means very little? >> well i don't think that's really the problem. i they've been monetizing really well. the whole team on the revenue side has been great. i think it's the users and frankly the logged in users. they can tell the logged out user story all they want. when you can target and know exactly who is seeing the content, you're probably going to get a higher cpm down the road. i think people want to see engaged active users, that number growing. until they can give us something better -- >> they have them at 288 million

monthly active users. up from 284. to me, what if it's zero. what if they come in flat? i can't imagine what the stock is going to do if they don't add any users. it's pretty tight. >> it's going to be interesting to see what happens this week. of course, they are a big revenue stream for companies like google, microsoft and amazon, now they might be finding ways to prevent ad blocking. the ft is reporting they have been quietly paying ad block plus. interesting that we've seen technology work in the favor of the consumer so many different ways. hopper, now this. >> they're finding ways to get around the things they don't like on the internet. you're apaled by this. >> i'm appalled. i had an executive tell me weeks ago that google was paying money to not be politicked. i said no way. there was no possibility in my mind they were doing this. they're an ad business.

they sell me double click, right? now they're paying money to people so their 5ds aren't blocked. it's crazy. >> the ft quotes an anonymous executive who mentions a figure of this company asking them for 30% of additional ad revenues from unblocking. that's a large margin. >> also, why is google not disclosing this? if it's not a problem, come out and say, hey, we're doing this. it's very hard to track. that's as best as we can come up with. it's about 12%. we have to track this. now i have to call adblock plus and find out if i can pay them this fee. >> what's the facebook impact of this? i know you understand this really well. if i'm on facebook and facebook has ads, they have retargeting, they've got code on other sites, are they less effected by this ad blocking software? is this potentially a story of google to maintain share where

facebook is able to back the data it has to avoid some of these same issues? >> i don't know specifically on facebook. i'm not sure how much they're able to block. i will tell you, they can block video ads. that's where we see it the most. so i wouldn't be surprised if they're able to figure out facebook as well. i can't believe this article has not been picked up more than it had. >> well, i know that a lot of people are talking about this today. we'll be interested to hear how you move forward with this. we'll have you back to continue that conversation. >> meanwhile, it is the first trading day of the month. the dow was in rally mode right at the open, but then went down by 127 points and now we're back in the green despite a weaker than expected ism number. the dow and s&p both about 5% away from the all-time highs hit on december 26th. exxonmobil has been mixed throughout the morning. it is up by 1 1/3% right now

beating on both the top and wot tom line for the most recent quarter. this move despite the fact that the forecast is 42% below earnings for this year. and also let's get a check on apple. the company filed a prospective for a bond offering for an indeterminate amount. they put this bond offer at about $5 billion. that would be less than half the size of the bonds they did in april of last year. interesting commentary as to where interest rates have gone. >> yes, we'll talk more about that later on today. >> when we come back, jeffby soez has been steadily selling amazon stock. we'll be live to talk about that. the president's budget outline is expected to be released shortly. dow is down more than a hundred points. back in the green now. up 32. we're back in a moment.

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from budweiser's puppy spot to kim kardashian's commercial, last night's super bowl ads ranging from controversial to just plain common. mark josephson is the ceo of a url shortening service. you got insight into exactly what people were clicking on, maybe what was generating some buzz. what did you see that maybe we haven't discussed? >> thanks for having me back. and remember, we're looking at other 9 billion clicks over the last month. probably the most interesting thing we saw was the rise of the second screen. people talk about this being a second screen. during the game, it's absolutely a companion screen. during breaks in play, this thing takes over. this is the first screen that people are using and we saw that across twitter and facebook

and -- >> so the demographics of people who are looking at stuff through bitly? younger women seem to be highly engaged. >> and you can look at the content that was popular last night. we saw that as well towards young women and moms. >> what about the breakdown between networks? we just heard a report that facebook was bigger than twitter in terms of mentions of the network, but it did seem that twitter was where the conversation was happening. >> we see that consistently. it's a great realtime because you get to see the feed. in terms of gross volume, facebook continues to be so dominant in terms of scale. >> when twitter burns, it burns bright, but it burns short? >> during events, it's definitely spikes. that when twitter really shines.

>> do you have a way of parsing out public conversation on facebook versus private conversation on facebook? this idea that facebook could consume what twitter does, is that possible? >> i think it is. that's something interesting to look at. you can see the line between people having conversations with each other, in a big crowded room, you can jump in on those as well. >> forester just sent out a note, one of their analysts saying twitter's got its work cut out for them. its user base is being eclipsed by other social networks. is that fair? >> i think it's fair and i think they're making strong efforts. we took a look at data from q4 and over last year as well. while facebook continues to dominate and grow, twitter remained roughly flat. the conversation that isn't happening around twitter are the

moves their making off of their own property. so whether it's their fabric sdk or digits sdk, they're building out a real network business and intelligence that could satisfy marketers much better. >> what's the state of referral urls. we see a lot of traffic move to dark social where you can't actually see the url. what is going on with the referral urls? >> so this is one of the biggest findings we saw in q4. dark social largely we say are the traffic you can't get measure and the traffic you eventually get to measure. >> like what for example? >> we actually saw a 17% decrease in unknown traffic in q4 largely attributed to facebook's mobile apps. we worked with a publisher to identify discrepancies and referral traffic, worked with facebook and identified some things they needed to affix in

their app to attach facebook traffic. facebook jumped on it and fixed it really fast. but how big facebook really is particularly on mobile. publishers happy with direct business, it's likely not nearly as big as they think it is. facebook continues to dominate. >> we talk about them in conversation, but they really are a giant market. before we let you go, john you had news last week. >> yeah, i'm super excited. we bought elite daily. between the two of us now, we have half of all millennials in the united states. we have about 74 million unique visitors a month that come to us. it's a huge scale play for us. lot of different types of content now. >> and accessing the dem fwrask important for your content why? >> absolutely. it is the hardest to reach, most lucrative, most in demand advertiser base right now. they're not going to watch

television. they're forming all their media consumption and purchase habits right now. we are absolutely obsessed with millennials. >> i saw media reporters scratching their heads over this. how do you know it's not going to evaporate? >> i'm comfortable with it because i think it's a tried and true tale of media. in television you deal with the cable networks. in my business you deal with facebook and twitter and google. i think these networks need great content to provide to their users. i'm comfortable with that. >> i know there are a lot of mill len y'all media startups champing at the bit. >> no one is even as close to as big as elite daily in terms of a startup. >> congratulations to you. we'll see you soon. when we come back, he has more than 300,000 followers on twitter. >> any advice for me as just an

ordinary president as opposed to a kid president. >> i have one. >> okay. >> it's not really advice. it's just how you're doing. you're doing awesome. >> you think i'm doing awesome? >> uh-huh. >> thank you. that means a lot to me. both of us, we have a lot of responsibilities. >> the buzz word of the 10-year-old youtube sensation that will be here live. "squawk alley" will be right back. twhat do i do?. you need to catch the 4:10

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♪ because you're a sky ♪ you're a sky full of stars ♪ such a heavenly view ♪ markets about to close in the u ak. stocks did erase some earlier losses after they posted their best monthly performance in more than three years. you row zone pmi rose only slightly in january. stocks in greece were on the rise after a spokesman for the country's new left wing government said it will not appoint party officials to run greek banks.

the irish discount carrier says it sees profits only growing modestly in the year ahead. >> when we come back. the super bowl chatter dominated social media last night, but could the buzz help twitter's bottom line. we'll talk to jessica lessin about the company's quarter, the future of the strategy there in a moment. just take a closer look. it works how you want to work. with a fidelity investment professional... or managing your investments on your own. helping you find new ways to plan for retirement. and save on taxes where you can. so you can invest in the life that you want today. tap into the full power of your fidelity greenline. call or come in today for a free one-on-one review.

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home and abroad, air and land

and sea. you safeguard our ports. you patrol our borders. you inspect our chemical plants, screen travelers for ebola. shield our computer networks. help hunt down criminals from around the world. you have a busy agenda. a full plate. and here at home, you are ready to respond to any emergency at a moment's notice. it is simply extraordinary how much the department of homeland security does every single day to keep our nation, our people safe. it's a critical job. and you get it done without a lot of fanfare. and i want to make sure that you have what you need to keep getting the job done. every american has an interest in making sure that the department of homeland security has what it needs to achieve its admission because we are reliant

upon that mission every single day. today, i'm sending congress a budget that will make sure you've got what you need to achieve your mission. it gives you the resources you need to carry out your mission in a way that is smart and strategic and makes the most of every dollar. it's also a broader blue print for america's success in this new global economy. because after a breakthrough year for america at a time when our economy is growing and our businesses are creating jobs at the fastest pace since the 1990s and wages are starting to rise again, we've got fundamental choices to make about the kind of country we want to be. will we accept an economy where only a few of us do spectacul spectacularly well? that was the focus of my state

of the union address a couple weeks ago, what i called middle class economics. the idea that this country does best when everybody gets a fair shot and everybody's doing their fair share and everybody plays by the same set of rules. the budget that congress now has in its hands is built on those values. it helps working family's paychecks go farther by treating paid sick leave and child care as the economic priorities that they are. it gives americans of every age the chance to upgrade their skills so they can earn higher wages and it includes my plan to make two years of community college free for responsible students. it lets us keep building the world's most attractive economy for high wage jobs with new investments in research and infrastructure and manufacturing. as well as expanded access to faster internet and new markets

for goods made in america. it's also a budget that recognizes that our economy flourishes when america is safe and secure. so it invests in our it networks to protect them from malicious actors. it supports our troops and strengthens our border security. and it gives us the resources to confront global challenges from isil to russian aggression. now, since i took office, we have cut our deficits by about two-thirds. i'm going to repeat that as i always do when i mention this fact because the public often times, if you ask them, thinks that the deficit has shot up. since i took office, we have cut our deficits by about two-thirds. that's the fastest period of sustained deficit reduction since after the demobilization

at the end of world war ii. so we can afford to make these investments while remaining fiscally responsible. and in fact, we cannot afford -- we -- we would be making a critical error if we avoided making these investments. we can't afford not to. when the economy's doing well, we're making investments. when we're growing, that's part of what keeps deficits low because the economy is doing well. we just got to be smarter about how we pay for our priorities and that's what my budget does. at the end of 2013, i sign add bipartisan budget agreement that helped us end some of the arbitrary cuts known in washington speak as se quest trags.

folks at dhs know a little bit too much about that because many of you had to deal with those cuts and the uncertainty aren't them. and it made it a lot harder to do your jobs. the between agreement helped to boost our economic growth. part of the reason why we grew faster last year was because we were no longer being burdened by mindless across the board cuts and being more stra teetegic ab how we handled our federal budget. and now we need to take the next step. my budget will end that and fully reverse the cuts to domestic priorities in 2016. and it will match the investments that were made domestically dollar for dollar with increases in our defense funding. just last week, top military officials told congress that if congress does nothing to stop it, there could be serious consequences for national

security at a time when our military is stretched on a whole range of issues. that's why i want to work with congress to replace mindless ones tearty with smart investments that strengthen america. and we can do so in a way that is fiscally responsible. i'm not going to accept a budget that lock is it in going forward. it would be bad for our security and bad for our growth. i will not accept a budget that severs the vital length between our national security and our economic security. i know some on capitol hill would say well, we'd be willing to increase defense spending but we're not going to increase investments in infrastructure for example or basic research. well, those two things go hand in hand. if we don't have broad band lines across the country, if we don't have a smart grid, all that makes us more vulnerable.

america can't afford being shortsighted. and i'm not going to allow it. the budget i've sent to congress today is fully paid for through a combination of smart spending cuts and tax reforms. let me give you an example. right now our tax code is full of loopholes for special interests like the trust fund loophole that allows the wealthiest americans to avoid paying taxes on their unearned income. i think we should fix that and use the savings to cut taxes for middle class families. that would be good for our economy. now i know there are republicans who disagree with my approach. and i've said this before. if they have other ideas for how we can keep america safe, grow our economy while helping middle class families feel some sense of economic security, i welcome their ideas. but their numbers have to add

up. and what we can't do is play politics with folks economic security or with our national security. you better than anybody know what the stakes are. the work you do hangs in the balance. just a few weeks from now, funding for homeland security will run out. that's not because of anything this department did. it's because the republicans in congress who funded everything in government through september except for this department. and they're now threatening to let homeland security funding expire because of their disagreement with my actions to make our immigration system smarter, fairer and safer. now, let's be clear, i think we can have a reasonable debate about immigration. i'm confident that what we're doing is the right thing. and the lawful thing. i understand they may have some

disagreements with me on that, although i should note that a large majority -- or a large percentage of republicans agreed that we needed comprehensive immigration reform and were prepared to act in the senate and should have acted in the house. but if they don't agree with me, that's fine. that's how our democracy works. you may have noticed, they usually don't agree with me. but don't jeopardize our national security over this disagreement. as one republican put it, if they let your funding run out, it's not the end of the world. that's what they said. well, i guess literally that's true. it may not be the end of the world. but until they pass a funding bill, it is the end of a paycheck for tens of thousands of front line workers who will continue to get -- to have to work without getting paid.

over 40,000 border patrol and customs agents. over 50,000 airport screeners. over 13,000 immigration officers. over 30,000 men and women in the coast guard. these americans aren't just working to keep us safe. they have to take care of their own families. the notion that they would get caught up in a disagreement around policy that has nothing to do with them makes no sense. and if republicans let homeland security funding expire, it's the end to any new initiatives in the event that a new threat emerges. it's the end of grants to states and cities that improve local law enforcement and keep our communities safe. the men and women of america's homeland security apparatus do important work to protect us and

republicans and democrats in congress should not be playing politics with that. we need to fund the department. pure and simple. got to put politics aside, pass a budget that funds our national security priorities at home and abroad and gives middle class families the security they need to get ahead in the new economy. this is one of our most basic and most important responsibilities as a government. so i am calling on congress to get this done. every day we count on people like you to keep america secure and you are counting on us as well to uphold our end of the bargain. you're counting on us to make sure you've got the resources to do your jobs safely and efficiently and that you're able to look after your families while you are out there working really hard to keep us safe. we ask a lot of you.

least we can do is have your backs. that's what i'm going to keep on doing for as long as i have the honor of serving as your president. i'm going to have your back. and i'm going to keep on fighting to make sure you get the resources you deserve. i'm going to keep fighting to make sure every american has the chance for success. that's what this budget is about. it reflects our values and making sure we are makieshift hospital -- making the investments we need and make sure everybody is participates. no matter how they started in life, they have a chance to get ahead in this great country of ours. let's get it done. thank you. god bless you. god bless the united states of america. >> that is the president making his pitch on the budget, not just at the middle class, but also talking about the influence on national security in this country, saying it's fully paid for with all of the spending cuts and tax programs.

we have more in washington. >> the president there really doing two things. laying out his broad vision for the federal budget saying that this is a budget that adheres to the nation's values, but also taking the opportunity by appearing at the department of homeland security to tweak republicans who've held up spending on the department of homeland security over their fight with president obama over his policy on immigration and some of the youny lateral actions the president took there. saying the republicans need to pass funding for homeland security or else they risk endangering the united states on a whole host of fronts. so we'll see what the republicans say. a lot of the stuff that the president is proposing here guys is dead on arrival up on capitol hill. so take this as the opening gam bet of a year-long negotiations we're about to go through. >> away they go. thank you so much. when we come back, he's just 10 years old. he has over 300,000 followers on

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coming up at the top of the hour, with the recent jump in oil, is crude finding a bottom? we're going to ask the traders for the answer. plus, which is a better bet, here or there. european equities are far outperforming the u.s. this year. and we are all monday morning

quarterbacks today. besides pete carroll's controversial call last night, what are the biggest bone head moves on wall street lately. well, it's been a big year so far for silicon valley ceo. and then there's jeff bezos selling his stake in amazon that some could say would be a target for a future shakeup for that company. jessica, founder and editor in chief of the information. >> hi, everyone. great to be here. >> we have to start with twitter. you've been in the thick of the conversation about this referendum on coast toe low's leadership. is it strong enough to say he can deliver something around the road? >> i think it's the right question. where's growth going to come from. two answers, video and ecommerce and i think they're both long shots right now for the company.

it's early days for building new video products. commerce, it's story that twitter keeps telling a potential around. >> they have instant timeline now. they've shown some glimmers of hope that they're willing to reinvent their own product to get people to stay on and build new profiles. do you get the sense there's enough buzz? >> i think those are tweaks. if we're talking about timeline still and getting engagement you got to do that. what are some other pillars? how are you going to grab at dollars from facebook, google and the like? that's the story they have to start telling. >> would you argue momentum is gaining or decelerating? >> it's hard to say in part because the user numbers, we're going to see some funniness around them because there have been these apps that have sucked in and inflated user growth. it's hard to tell. i think this is why investors are antcy.

>> let's talk about amazon. you saw bill gates dramatically reduce his stake. jeff bezos is at 18% now. if he reduces his stake, could he see activists come in the way microsoft has? >> i think it's a bit early. bezos was at 41%. now he's at 18. that's below that 20% threshold people look at. it's going to be about performance. if amazon can deliver like it did this quarter, the past quarter, investors are going to be happy. but a year from now, two years from now, who knows. and also who knows what bezos' own intentions are. >> and he's proven he can do a lot in a year in either direction. the information was one of the first outlets if not the first outlet to report on the eminent spin of papal from ebay. we have to talk about what's going on there.

i'm wondering what you see at that company now that don hoe has said enterprise will spin off. >> i would look for deal making, but it's hard to tell who. people say alley baa baa would be the obvious one. i think it's up for grabs. walmart is another name i think about in the back of my head. i think it's too early to say yet. >> that's an interesting combination if it were to happen. good to see you. >> thanks everyone. the 10-year-old youtube sensation kid president is here on the floor of the new york stock exchange. he's making his way over to our set where he will lay down the law. he will join us right after this break when "squawk alley" comes back.

with awesome ideas, awesome interviews and awesome celebrity views, our next guest youtube has garnered 75 million views and counting. robby novak is youtube star, kid president as he's known. and the producer of his videos. good morning. >> good to see you too. >> congratulations on this book which is literally called the guide to being awesome. how did this all begin? >> so we were just -- we want people to know, like, a way that they can make the world more awesome. we were like, videos, that will tell them a little bit.

but a book will totally -- that they can read how to make the world more awesome. >> a lot of it is about how to treat people, how to connect with people, have a secret handshake, do something encouraging. how did you two start working together? >> this is a family project. this is my brother-in-law. we've always made things. this was a series of videos we posted on youtube. the more and more we saw the audience wasn't just watching the videos but doing the things, that got really exciting. so the book is just a continuation of that. >> robby, you're a fan favorite on the internet. i'm sure you hear from a lot of those fans. what type of people do you sense are watching your videos and what are they getting out of them? >> hopefully good people. >> young, old, guys, girls. >> kids, former kids. lots of teachers use their videos in classrooms. it's been really remarkable.

parents watch it together. we try to make it something that works for kids and everybody. anybody who's ever been a kid. >> did you watch the super bowl last night? sgli. >> i watched part of it. i was pretty surprised seahawks didn't make it. >> coca-cola had a commercial that was kind of along the theme of being positive, being awesome. did you happen to see any commercials that you thought were good or even bad or -- you probably want to talk about the good ones. >> yeah. there were some good ones. >> i got to ask you about this video we've been watching between you and the president. you went to the white house yes? >> yes. >> how long were you there? >> we were there -- we were in the white house for a day or two days. >> yeah. >> i don't know. >> were you nervous. >> yes. i licked the white house walls. >> he didn't know what to do with himself. they were there, they made us

wait. >> did you meet sasha and malia? >> yeah. >> well, you're in then. >> that must have been a big moment. >> it was remarkable to be there and the president to speak to what we've been able to create and how we've been able to impact both kids and their parents. it was a really cool moment for us to be in the oval office right there, even though he did lick the walls. >> are you 10 or 11? >> 11. >> now you're an 11-year-old accomplished author. what dreams do you have for when you're 18, 25, 35? >> first i got to pay my dues. and then i'll go -- i'll figure out something. >> first things first. >> yeah. >> baby steps. >> yeah. >> what's your favorite subject? >> math. >> what have you been learning about? math. >> and spelling. spelling. >> spelling. that's a good one for an author. do you ever envision investing

in a stock market? running a company? >> i don't know. >> that could be interesting. >> with math and spelling, cnbc would be dplad to have you. those are two key skills we look for here. >> probably the math a little more than the spelling. >> no, both. >> thank you for coming in. it's an amazing story. everybody should at least take a look at the book. thank you guys so much. >> you're welcome. dow's up about 60 points here. nice turn around. we're back in just a moment. you total your brand new car.

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apple once again, huge story this week. not so much from a stocks standpoint. now it is bond offering in five parts expected to be $5 billion with a pretty good spread off of treasuries capping a little bit earlier in the year. they usually come around april. >> april 13 and 14 were the last ones. obviously $178 billion in cash. apple doesn't need it. >> while the getting's good. know you're watching transports. to strip out the airlines,

transports are actually doing okay. >> but oil is up slightly and that's helping transport. shipping components are getting the biggest boost today. >> we have a lot of other stuff. >> gopro which is up today. a volatile stock, but lots to watch. let's get over to wapner. the halftime back at hg. welcome to the halftime show. let's meet our starting lineup for today. stephanie link is the co-portfolio manager of jim cramer's charitable trust. this is on i'mer's chief market strategist. joining us for the hour, michael block. our game plan today looks like this. bottom fishing. following oil's recent jump. is the worst over for the stocks that have gotten