>> in this episode, our "secret lives" super tally blings out at $205,767,500. >> in this episode, our "secret lives" super tally hi, everyone, welcome to "on the money." i'm becky quick. you may not like your cable bill or cable company, but is all that about to change? new regulations and what they could mean to you. whatever happened to waiting your turn, paying prime prices is the new end and yes, there is an app for that. money in your pocket, is now the right time to refinance your mortgage? the tips and guidelines to follow and why some old rules may no longer apply. don't look now, but valentine's day is fast approaching. the company that wants to win the hearts of chocolate lovers everywhere. >> this is "on the money", your money, your life, your future.

now, becky quick. >> here's a look at what's making news as we head into a new week. more encouraging news about america's economy. the labor department says the 257,000 jobs added in january, that's better than analysts had expected and the numbers for prior months were revised higher as well. the unemployment rate ticked up to 5.7% as more workers reentered the job force and started to look for work. the stock market started february with a bang, posting three triple digit gains, including a 300 point jump on tuesday. in part because of the rising price of oil. stocks though fell on friday. some big earnings news this week, exxon-mobil coming in ahead of expectations, as did disney and twitter. ups matched estimates. auto sales continue to rev up, chrysler up 14% and ford up by 15%. gm climbed 18% and tie yoet wtop

by 16%. if you have office depot and staples in your neighborhood, that may change, staples is buying the chain. the deal has to be approved. this year's super bowl was the most watched program in television history, 115 million viewers but the way we get our television is continuing to change, from old media broadcast networks to cable, from satellite and now by streaming, with netflix and apple television adding to the mix. joining us to bring us what's next is ken auletta, the author and journalist and new yorker's media critic. >> nice to be here. >> we've talked about the death of television for decades at this point. and you yourself have said that story has been overwritten. where do you think we stand? >> i think television -- you think of traditional media or legacy media, print newspapers declining, magazines declining. cable television, declining. hollywood studios, declining and

shrinking. television actually is not declining even though their audience is shrinking for channels, cbs has a smaller audience and same with nbc and all of the others. what they have they didn't have some years ago. i wrote a book in '91 called "three blind mice" broadcast television in the future was in trouble because it was relying on the single source of income advertising. what has happened since then? they get income from retransmission consent from the cable, $4 billion worth. they get income from netflix and amazon and apple, all of these platforms pouring money into television. parts of television that appeared to be weak some years ago are very strong. >> that idea that content is king, do you think that is one that still lasts for the next decade or two? >> i think with technology consumer is king and the real king is the consumer. that consumer has the remote

control device and can flick off any channel or any content they want. how they get content matters. the consumer -- 50% of people who have pvr who record those shows skip the ads -- >> when you can, when they allow you to. >> but netflix has no ads and hbo has no ads. youtube, you can skip the ads. so the question then becomes in the future, does that younger generation, which is brought up without looking at ads and watching on different screens, mobile devices, for instance, will they put up with what cable and broadcast network want them to put up with, 20 minutes an hour of programming of advertising. >> that younger generation, a lot of them we used to call them cord cutters but they never had to pay for cable for all of these things. they are used to getting things for free on the internet. do you think they are willing to pay to subsidize beyond maybe

one or two subscriptions to a netflix arena. >> that's a good question. there's real anger the people see, the declining subscribers with cable. saying why am i paying for a bundle? why do i have to pay for espn which comes out to $6 a month on average. when i don't watch espn. not everyone watches it, for instance, why do i have to have the bundle? let's break up the bundle. if you broke up the bundle, i wouldn't be paying $80, $90 a month for xabl subscription, not counting my broadband. >> but you have die-hard users who, willing to pay a lot more. >> this is part of the future television, espn, like hbo already announced, is going to cord cut themselves. why can't be i part of internet television like netflix. you can just subscribe to me alone and watch me over the

internet. >> it's all coming at a time where the fcc is laying down new rules how to regulate these telecom companies and cable companies, the ones providing broadband to your house. it's confusing to try to figure out what net neutrality means. but do you think it's a good idea for the fcc to step in and regulate these companies like utility companies? >> i find myself of mixed thinking about it. on the one handy worry that you get -- you intrude on innovation, which you need. and you take away the investment opportunities that the cable companies and telephone companies and others -- don't forget google fiber, you may have new technologies that come up, if your wireless broadband, greater speeds than today. will this impede that. on the other hand, i don't want people to say if i own a cable

wire or telephone broadband wire, that i'm going to favor this content and not yours. i'm going to give you slower speeds and this guy faster speeds. one of the things -- netflix consumes one third of all of the broadband traffic you have. >> right, which to me you brought the idea of don't want to subsidize -- >> the fundamental question is, not answered to my satisfaction, the fact that netflix or youtube hog 50% of all of the internet traffic, does that slow your traffic for what you watch if you don't watch those things? that's a basic capacity question, which i'd like to see addressed more fully, because if it does slow your service, then maybe they should pay more. >> ken, thank you so much for joining us today. great to see you. >> my pleasure. >> with the rise of new media,

there's a lot of talk of death of the networks, we talk about content is king. >> it is about the content. i don't think television has ever had a better day. i'm talking about networks and premium cable net works as well. there's a quality of television on that's never been there before. this year our company has created 5 new hits that we own. that content is what's going to continue to propel us and continue to make us really thrive. >> our thanks to less moonvez. up next, check please, if you ever tried to score a reservation with no luck, guess what? there is an app for that but may cost you more than the tip. it's most americans single biggest expense, right now may be the time to lower it. how to tell if it's time to refinance your mortgage. take a look at how the stock market ended the week.

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for 9 straight years. one pill each morning. 24 hours. zero heartburn. there is there is no such thing as a free lunch. now there is a mobile app called resy, it charges a fee to dine and eliminates the wait to be seated. tax and tip and table are not included. ♪ >> resy is an app that you download in your smartphone or tablet and link it with a credit card and it gives you access to reservations at some great hard to get into restaurants throughout the city. this is what the guests would see, all of the restaurant options, there's charlie bird. they could look at monday the 9th, 8:00 p.m. is open.

the fee fluctuates. i've seen it go down to $8 or $10 a night per person or seen it for maybe 20 or $25 per person. >> probably used it 15 times in the last four months. to me it's worth paying for. these reservations book up months in advance. >> with resy, a couple of days out that table is still available, it's yours, couple clicks. >> you could get a reservation for free, but i think time is value and time is worth something. to me, i would pay money for that just because you're getting a premium service. >> most people that use resy are clients we like to have, tech savvy, forward thinking, motivated. they usually are willing to spend good money if they are not afraid to pay a little extra fee for easy access prime timetable. >> joining us now are resy co-founders, gary vaynerchuk and

leventhal. what is resy and how did you come up with the idea? >> super simple. when you're ready to figure out where you want to eat dinner, you open up the app and scan the restaurants and click book. we have partnerships with the restaurants you're confirmed in real time. >> did you have a hard time getting seats? >> someone involved in watching uber and all of these on demand marketplaces happening, i was starting a fund and ben was exiting from another company and it was dinner at the place hard to get but because he comes from that world he got us access and said everybody should have the access and that started the process. >> i will tell you i applaud the in innovation and appreciate the creativity and there's a part of me that thinks, wow, i didn't have to pay for that before and now i may have to pay for it. i talked to mario batale, here's

what he had to say about it. listen. >> in i think that's a little stinky. they come to us and ask us, how can we get more tables and we're like, but you're going to charge more money for something that's dem cratically available. how about go to the restaurant and be nice to someone, you'll get a table. >> i think that's naivety. >> because? >> america, go to the hottest restaurants and walk up and be nice and get a table. that is naive at best. the amount of dollars being slipped and amount of tables helped for mvps. the truth is it's not democratic to the places people want to be and let's call it what it is, we're seeing this happen with uber every day, people value time more than anything. i would absolutely pay $10 or $20 or $30 to save 45 minutes.

that's me and that's okay. but the number one asset in our society today is time. that's the answer. it sounds romantic and it sounds like it's the right thing he needs to say but that was ludicrous to watch. >> mario is one of the guys in the business i respect the most, but he's lying, right? the idea that he's presenting is a great one and if it was -- if it was the reality, we wouldn't have a business -- >> tell me how it works on resy? let's say i want a table. what are the restaurants i could get into? >> it runs the gam ut and depends on the restaurant and time of night. but you could get to the tavern if you want to go to a classic new york hot spot. charlie bird on the platform. we have a restaurant called kozny, three stars and smoke oil salt and yellow tail. >> $10 or $20 and i guarantee i can get my table on time?

>> go to open table, go be nice to mario's people and show me 8:00, four people on a friday night. this is the same old game where romantic about the way we don't want it to be, whether it's social media, the internet itself or mobile phones we have romance. romance puts people out of business. >> you are swaying me. you're changing my opinion as i speak. >> we're having a real conversation. look, do you think we're naive, the thought of paying for something that wasn't charged before was fine. there's a hidden underworld, inside baseball forever. normal people aren't getting into these places and even a-list people that aren't connected to that place aren't getting in. >> you are east coast, west coast, where do you go from here? >> miami is next. we like d.c. a lot. we like markets all over the country where people like restaurants and food. >> how much usage are we talking about right now? >> we have 25,000 downloads and

that number is growing at a pretty healthy clip. and we're doing hundreds of seats on a saturday night. >> ben and gary, thank you so much for coming in and well done, very convincing. >> thank you. >> up next, an alarming number of americans don't know a crucial number when it comes to their largest expense. chocolate and valentine's day, they go together hand in hand. we'll find out why one big name candy company wants to be, believe it or not, a little less fancy. a scientific genius at bework....my daughter.'s it all started when she got a dell 2-in-1. it's a tablet when you want it and a laptop when you need it. dell 2-in-1s with intel inside have everything you need to learn and do just about anything. whoah! genius. like father, like daughter. dell 2-in-1s start at $399.99

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most most americans know just how much money they make but they have no idea what interest rate they are paying on their largest expense, their mortgage. bank rate.com survey a national sample of 1,000 adults and found 35% didn't know their mortgage interest rate. knowing that number is a key step in deciding whether or not to refinance and joining us right now with more is sharon epperson to talk about your home and money and your future. big number, 35% not knowing. >> it's a number that you need to know before you can figure out whether or not you should refinance or not. it's something you really need to look into to see if it's the right time to refinance since rates are so low. >> the old rule used to be if you get a decline of 2% it's worth refinancing, is that the rule? >> now it's closer to 1%. >> if you have a loan with a 30-year mortgage rate above

4.5%, you should look into refinancing because you could probably lower it to close to 3.5%, maybe a little bit higher than that. and make sure that you have at least 20% equity in the haome. and also, closing costs, that's a key factor that people don't think about. if you recoup the costs in two years or less it makes sense. >> why has that rule dropped from 2%, is it closing costs are lessor process has been stream lined? >> i don't think that that's it. i think the rules of thumb come into play as they figure out what's best for them. if you drop it 2%, that's great but a lot of people have refinanced at least once already. >> how do i go about places to find the best rates? >> i love to go to these online calculators. >> it's kind of fun. >> i'm a nerd that way. bankrate.com is terrific and also they have refinancing calculator on there.

hsh, another place to look at mortgage rates in your area. and zillow a terrific real estate website has refinancing calculator. look at what the monthly payments is going to be but how long it's going to take you to break even from playing those closing costs. >> we have watched rates come down so far and there are probably people who are sitting around on the sidelines saying i'm going to wait another 50 basis points. >> if you know that financially you could probably refinance right now, then go ahead and do it. put in the application. lock in that rate. then negotiate with the lender if the rate falls further to see if it's possible you could lower again. but you want to try to lock in the rate now, you don't want to time the market ever and real estate market as well. now is the time to do that. >> sharon, thank you so much. >> up next, a look at the news for the week ahead. don't look now but valentine's day is coming up fast. why one candy company is changing its signature appeal. we needed 30 new hires for our call center.

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for for more on our show, go to our website, otn.cnbc.com and follow us on twitter at on the money. here are the stories that may impact your story. earnings season is winding down but coca-cola and pepsi and sysco and kellogg's will be reporting. on wednesday the energy department releases its weekly status report. that's a possible indicator of oil prices and prices at the

pump. thursday brings retail sales numbers for january. on thursday it's also 52 years since construction began on the gateway arch in st. louis back in 1963. and oh, how time flies, on friday we'll get consumer sentiment for february. coupe i had's holiday is around the corner and it's prime time for the chocolate business. they are projecting more than $3/4 of a billion will be spent on valentine's day chocolate sales this year. godiva is on the high end of this mix. michelle, thanks for being here. >> thank you for having me. >> i think of it as the super bowl sunday for the chocolate business? >> it is, we are very excited for valentine's day this year. we actually are really focusing in last 14 days as we get into valentine's day and it's a great time to really celebrate love. >> cocoa prices after skyrocketing, they've come down a little bit.

they say that's because prices have been higher for consumers like actually at the cash register and as a result that has brought down demand. have you seen the same thing? >> our demand has been really high for chocolates in general at godiva, we've also expanded our portfolio, we have a cornerstone in gifting that will remain very much a gift but at the same time we know our consumers love to enjoy god diva every day, we have an accessible day, they can go to other accounts that we sell the product in to really enjoy chocolate bars and wrapped chocolates. >> i can't have the stuff sitting in front of me without trying some. i'm going to indulge if you don't mind. >> absolutely. >> why is it such a last minute rush? and who are your biggest customers, men or women? >> interestingly enough the last two days if you come through a godiva store it's almost 80% males, coming in right before the lunch rush with their other guy friends and trying to figure

out what to get for their significant other. it's a great way for them to bond, get into stores and pick out products and be ready for valentine's day zpl as long as you bring home something good, you'll be forgiven for waiting until the last minute. >> michelle, thank you. >> great to see you. that is our show for today. thank you so much for joining me. next week, cyber security, is your personal data at risk? the ceo of one company that says it can keep you safe. i'll see you next weekend.

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