snap chat. social media really blew up in the last few years. as a celebrity or race car driver you're able to communicate with your fans about what is going on with your race team. your personal life, and it keeps you in tune. >> good luck at pocono. you have a big race this weekend. >> i also want to tell you about the new shell v power nitro gasoline coming out. >> let's toss it out to fast money and the gang. >> fast money starts right now live from the nasdaq markets overlooking new york traders square. tonight on "fast." ifact verse ifiction. we are separating fact from fission on all things apple. plus one of the most respected names in the oil marks as we could soon see a mega merger.

first in the big story of the day, the equivalent of dogs and cats living together on wall street today. the ten-year yields were higher today, but interestingly enough stocks shrugged off. are higher rates not as big of a risk to the rally? >> the interday volatility stock market today amassed what was going on there. i don't know if i would take one or two days and put it into today's market. this morning you had stock market down almost ten handles. then we had higher inflation in europe. then we had a federal reserve governor come out and say wait, a weak dollar might be good. i would say be careful trying to correlate high rates to a better

stock market. i think the rates go higher and they want to raise rates sooner than later. >> this is a trend we have seen in place since the end of january, right? we have seen rates rising and seen them move. >> yeah, up to two and a quarter it has been swift. i thought the last move to two and a quarter and the subsequent move in rates would offer a next leg down in yields. how do you trade it? it rates will spike through the two and a quarter level. they initiated coverage in a lot of names. prudential was one. if rates go higher, the insurancer should do well. >> i think that rates will be a problem going forward. look at gdp. when you read past the headline, it is trade and dollar. you're going to see maybe the

outperformance of the smaller cap names continue going forward. i don't think it is going away. i don't think they can move the same way. i think the way the dollar will have a huge impact if rates rise on the rest of the space. i think all of equities are in danger. we're still range bound, but i think we probably break to the downside first. >> although we're seeing the rates rise today, we're at the top end of the range right now. i don't know that it is overly concerned because we found ourselves in different ranges for the entire year. you look at the rates right now they're trading between 220, call it 230 for awhile now as well. what was interesting today is the turn around i saw in the financials and some of those online brokers. not only did they turn and burn to the upside, but a e-trade or td ameri trade did and they had

huge option players as well. those two names stuck out today, but we have seen it in other areas. we saw it in certain technology and health care areas, not in the financials. i don't know if it is a watershed day or not. >> etrade, those wealth management companies are a breed unto themselves. specifically e-trade there is a number of catalysts going on. and to your point, all of these names are tort and levered. >> what happens when we break out -- >> it goes back to the rates and oil they think are highly correlated, but all things being equal, you have higher rates, the economy is not too bad. they're most levered to a deeper

yield curve. >> what do you think happens to the broader markets? >> oil having a new year to date record today. many of the large integrated oil names have severely lagged in recovery. the senior energy analyst joins us on the fast line. great to have you with us. why are these big integrateds not playing along. is it because of the nat gas exposure? >> not necessarily so, but companies like exxon and chevron, they are the flight to quality stocks. most investors think that prices are going to go lower, or they're going to stay lower for longer periods of time. if they have to stay in the energy space, they have very

little choice. exxon would be one of them, at least it is reliability. it is here to stay. they pay dividend and strong balance sheet. but when things improve, no one wants to hold it any more. you don't go there to spend the rest of your life there, just temporarily until things quiet down. we saw the market, the smaller oil stocks have done well because of the prices continuing to move higher. i'm not sure that oil prices will continue to move higher and i would not be surprised at all if there is a correction in oil prices in the next few weeks. >> what do you see by way of consolidation. >> after every cycle we have consolidation. companies like exxon and chevron are waiting for an opportunity to replenish the resources. remember these companies cannot grow. they're too big to grow.

they can just make the acquisition and hopefully be able to cut costs and some of the growth they inherit from the company. i expect in the next six months or so we will see a wave of consolidation. $60 oil is not going to really give the smaller companies the hope that they have six months or a year ago. >> what kind of mergers will we see? will it be large integrated for another large integrated? >> a company like exxon is sitting on 3.7 billion share of stocks. they have used some of the stock to buy mobile 15 years ago. and exxon for all practical purposes can by shell or chevron if the regulators allow them at

a 40% premium. because the market value of exxon treasury stock is $320 billion. that is 40% or 50% larger than the market value of chevron, or shell. the question is will the regulators allow exxon on to do that and it is really difficult. but in the event that there is a green light from the regulators, the best merger would be a me megamerger because of the number of people that will be taken out. when exxon goes possibly, it will be 15 billion annually in overhead. >> exxon for chevron, what do you think? >> i doubt the regulators would approve something like that, but i think the area that stuck out would be the service names. would we see consolidation in

that. i think there are other names out there. one thing involved with this oil trade today, look at that rsx. that russian index and the world bank lifted them today, i think it is worth looking at, but the 50 and the two a day are right where that stock is at now. >> we talked about it, this is a stock going from 60 to 95 in the first month of the year. tried 95 twice and fell. 85 is the prime number. it is cheap on valuation, but with that said it has to hold right here to me. to me it is critical support. >> look at what happened to osx today. went to 210, bounced off and ripped and what you're seeing is that decline in the rig count that is starting to slow. that will benefit these guys in

the osx today leads me to like a hughes or a haliburton. >> what is coming in and out of apple's conference next week. plus, disney is entering a business worth up to $1 billion a year. and a book detailing all of the mistakes that blackberry made. what other companies are making the same mistake. that and more ahead on "fast." et every organization has unlimited access to information, no matter where they are. the microsoft cloud gives our team the power to instantly deliver critical information to people, whenever they need it. here at accuweather we get up to 10 billion data requests every day.

the cloud allows us to scale up so we can handle that volume. we can help keep people safe, and to us that feels really good. leave early go roam sleep in sleep out star gaze dream big wander more care less beat sunrise chase sunset do it all. on us. get your first month's payment plus five years wear and tear coverage. make the most of summer... with volvo.

a new announcement for pinterest could be a huge deal for the retail industry. >> they're introducing a long awaited buy button. it could be pretty big for retail. some retailers are much further ahead than others when it comes to their pinterest presence. consumers love it because it provides them a productive

avenue for kiss covered new trends and ideas for hobbies. once a consumer pins a post, they know who that consumer is, what exactly she likes and is looking for. it is a way to create grand awareness and engage with potential customers without having to drive them to a website or store. of the retailers that pinterest is testing with, nordstrom, 4.4 million followers, but the number of pins is more important. it could indicate that customer would be willing to buy that product. macy's and neiman marcus both have about 15,000 penns. michaels and home depot and

lowes. so much of pinterest is about discovery from making a diaper cake to custom jewelry. now the scale is pinterests biggest obstacle. they have to make as much of it as truly shopable as possible. it will be interesting to see if a buy button will boost their bottom lines, but it is such a visual medium, much more so i think than twitter or facebook. >> it sounds like it will only work if people who have the pinterest page get it from the retailer page. >> yes, a retailer has to make something look really great. it will probably not not work for things like tooth paste, it will be something very visual, weddings is a really, really big

business on pinterest. >> i brought that example up because guy's pinterest page, if you should see it, it's not pins from a retail website. >> i love that you have a pinterest page. >> i love it. it is fantastic. >> i could start penning. that is a trade school by the way. i could be like a beta pinner. >> top lying. >> this could be it -- >> a path to an ipo. >> you see something you like, buy it, bang. >> bang, revenue. macy's the stock is rallying after news that they're putting pressure on the store to consider options for their real estate. >> we talk about macy's at 13

times forward earnings i think is relatively inexpensive. terry is a great operator, i don't know if it will come to fruiti fruition. i think it has room to $80 on the topside. >> without the reit business. >> without the reit business. you put that on and it is a whole different game. >> some say that it would be astronomical. >> exactly, bhwhat is interesti is that the stock moves so much. so i would -- i think the stock goes higher, but i would disagree with guy says you need this reit to go through for this stock to get to that $80. i think it does and you can buy it because now you have a cushion under there. i do like it for different reasons. >> i was going to say really

quick, i disagree. they don't have to do that. terry lundgrin is already running this. i think what they're already doing is why they were off of the highs just a week or so ago. up next, the apple rumor mill is in full swing. we want today play fact or fiction with some of the rumors swirling around the event. we have the manager director with us. let's start with streaming music, the wall street journal announcing they will announce a spotify rival. >> we view that has a fact. i would say it will be around $10 a month for what they will charge. i view it as long overdue and i think it will be front and

center at the developer conference. i view that as fact just like steph curry hitting 30 on friday night. >> and apple will not launch a subscription tv service next week, dan, what do you think? >> i call that fiction with an asterisk. i do not believe they will introduce the tv service at the conference. i think they will give bread crumbs for their view of streaming music and streaming tv. i think that can be $30 a month. i think they don't release it or announce it, but they give bread crumbs and developers some sense -- we think that will launch later this year as we

believe they are ironing out some final details and content. and the new york times announcing they could have updates including a reward program for users. >> that is fact. we heard from apple pay will be a priority next week. we believe that is something that gets really not just -- some customers off of the fence, they need to have a catalyst here. we believe that 10% of retailers, 50% in the next few years, apple pay, wearables, and we believe in the dark horse, what i call the wild car. they will talk about au g-man reality and their vision on autos.

>> so giving all of this will the stock move higher or lower. >> i think the big thing will be apps around wearables in the watch. i think ultimately all of the ios updates and some of the foreshadowing to iphone success. i think it will be stuck in the mud. especially in some of the areas. i would be a buyer of ale here especially into what i believe is a strong quarter. china remains front and center. that is the okay tctane fuel in engine right now. >> so many kat lists, june quarter, higher or lower? >> the stock goes higher.

everyone hikes to pick the winners, right? that is a sign. people discounts apple pay. that will be a big mover. people counted out the apple watch. i think there will be more coming down the pipe from apple just as dan just said. >> i think also with the anticipation of what will happen in terms of all of these wearables, i think that is a catalyst. look at the stock has been sitting in the same spot sing march. i don't know if this is enough to push it through 52 week highs. >> coming up, the euro is doing something potentially explosive. here is what else is coming up on "fast." mickey has a new toy, and it could mean the next billion

dollar business for disney's magic kingdom. that ain't no fairy tale. we'll tell you it is. plus, the author of an ex u exclusive new book. all of that and more ahead on "fast." me, it starts with the opening bell. and the rush i get, lasts way more than an hour. (announcer) at scottrade, we share your passion for trading. that's why we've built powerful technology to alert you to your next opportunity. because at scottrade, our passion is to power yours.

welcome back to "fast money." we now now that hewlett packard's separation from their computer business and the business services business will happen on may 1st. meg whitman is speaking at the hp discover conference. you can see it hive on a web cast. it is a show case for businesses and i.t. professionals happening right now. she is going through the logos on the two new companies. so again, we knew back in march they were targeting november 1 for their separation.

meg whitman saying it will happen on may 1st. we now know for sure, at least for right now, they're targeting november 1. melissa, back over to you. >> thank you, what do you do with hp stock now that you have a date? >> i think you can own it even without knowing that date. this stock has really disappointed this year. it under performed the rest of technology that has been off to the races. today we had option activity in there as well. very short term -- >> you think it is a catch up trade? >> absolutely. >> disney unveiling a new interactive high-tech toy. >> disney's playmation toys are

physical play for a technology world. there are two action figures, they leverage motion sensor and blue tooth technology delivers instructions for a mission in the voice of iron man's jarvis. >> they will be able to play alongside their heros and heroins more than ever before. >> the toys made by hasboro will retail for $120 with preorders starting in july. toy analysts jim silver says playmation toys could generate half a billion in sales and as they expand to other franchises, a billion dollars annually. >> in the coming years we will apply the play nation vision and

technology to create interactive play experiences that extend some of our most popular stories. next up is "star wars" 2016 and then "frozen." >> they will in and out. a price tag on their investment in the toys, but no doubt it is significant. >> the toy story part was a good one, already, is this incrementally more positive? >> i think so. i think it is really creative. if you look at the way the stock reacted, it could be a catalyst. if it is connected to the internet, you can send new messages. 110 is your benchmark. as long as it holds there i think you go higher in this thing. >> that is practically at it's high. >> what they're doing is is indoctrinating a whole other

generation to stay in that disney complex. they still, for months now -- >> everybody loves the stock at practically an all-time high. >> you could say that at 85, or 95, or 105. everyone said that and it continues to move higher. >> okay. we're going off of the charts to see what a spike in the euro could mean. also, a growth stock you probably already own. back in two.

welcome back to "fast money." here is what is coming up in the second half of blackberry's rise and fall. tonight we have the inside story of one of the wildest rides in corp race history, and what companies could be doomed to make the same fatal mistakes. twitter, facebook, uber, and general electric. the one trait they all share in common that makes them successful. >> we have richard ross at the

smart board with a look at what the rise in euros means for stocks. >> it left the euro vulnerable down to parody at a minimum. let's go to that chart and i will break it down for you. we're looking at a long-term chart of the euro. the longer the top, the bigger the drop. in this case a 13-year distributive top. keep in mind we have all tra expansion fair monetary policy. they added $14 billion euros to their balance sheet last week alone. they're on pace to had $3.3 t l trillion by 2016. once again, the euro goes lower. this is the biggest -- we had a 10% pull back here, you see the

100 day moving average, i think this provided a very nice trending opportunity. the dax moves higher along with the rest of europe and euro. you want to be a buyer once again as the euro moves lower. >>eaker euro means a stronger dollar. >> yeah, it does have a profound impact on asset allocations and sector rotation. what you will see if you see a stronger euro and a weaker dollar, it fazes a rise in crude oil. stocks like financials like we saw with rates picking up. if we see it roll over, the dollar strengthens. technology, health care, discretionary, and small caps. that's what we're looking for. i think we will see a return to those sectors in addition to buys europe, buys japa.

>> james: -- buying japan, buying china. this trend is not over. >> what is your trade on this u.s. or germany? >> tomorrow morning in europe you have the ecb meeting. that is a big number. i'm short the euro, i agree, i think it goes lower. what do you do if you're an investor? i'm long that. that is buying the dax and being short the euro. a big level here, i think the yur goes lower. >> the bigger the space the higher outer space -- >> what did she say? >> the longer the base, the higher in space. >> i conqucuroncur. i think it is temporary and it had to do with fed speak and the dollar will go higher. >> which means what to tooks?

>> the iwm s&p's go higher. a nice upgrade today and they talked about a lot of fronts. the u.s. markets and they addressed -- in brazil as well. i like this fame, i think it goes higher, they put up a huge target over 160. >> drop for intel down 2%. >> the second day in the row. you can probably buy it tomorrow morning, but if you're a longer term player, weight this one out. >> astrazenica is shopping for a company to buy out. so does kite pharma. >> and props to guy who has been on that for a long time. >> pop for smith and wesson.

fbi background checks for gun permits in may, watch out, stocks higher, it is not a big valuation. i think it goes higher from here. >> and no more messages, jp morgan just cut voice mails for employees. they spent $10 a month for each like for all of the employees in that unit. you can text him instead. >> you hike him too, don't you? >> i think yes, he is -- >> is he a handsome man? >> he is a very capable ceo. black berry caught off guard by a classic mistake and they won't be the last. we'll tell you who will be next. more "fast money" straight

ahead.

leave early go roam

sleep in sleep out star gaze dream big wander more care less beat sunrise chase sunset do it all. on us. get your first month's payment plus five years wear and tear coverage. make the most of summer... with volvo. shares of ambarella riding on better than expected guidance. they are 12 cents above average.

they have seen their share price triple posted revenue of more than $71 million. they make the components and chip that's go into all of that digital images in go-pro cameras. and from the release they say in addition to all of the other demand they see increases activity across home monitoring products. back over to you guys. >> thank you, just quickly checking go pro in the after our, ambarella is also a provider to shabri. >> yeah, it has gone up $20 in the last couple weeks. be very cautious, wait for any kind of a pull back before jumping in, but they're in a great growth sector, and i think

go pro internationally -- >> it did sell off. it is really just retracing what it did yesterday. i'm with pete. i would rather go pro here. >> selfie -- >> that is short interest, also. you have to be a little suspect here. 25% short interest. it's in the space that everyone thinks is right. >> and go pro is not 20%. >>. >> i rarely listen. >> it's true. >> have you been talking to my wife? >> moving on, black berry has fallen more than 80% since the first release of iphone in 2007, but in a new book the moves that lead to their demise are revealed. it talks about the rise and fall of blackberry. they go back to 2007, jackie, a pleasure to have you with us.

at one point in your book you write to rival rim, nokia, and motorola. it's batter lasted less than eight hours, it was on a slower network, and they faced an adversary they didn't understand. why do you think the entire industry discounted the iphone? >> i think particularly for research in motion. this is a company that grew out of nowhere so successfully because they unz that when the first blackberry came out, networks were very primitive. we think of them as being sophisticated machines. they were limited bandwi bandwith capacity. they said they put a mac in this, there is no way the networks will be able to handle this and he was right for the first year.

but what rim got wrong is that steve jobs had a multiyear contract with at&t and they reinvented bandwith and mate the networks faster. >> there was a time even here on this show we would talk about research in motion and the tremendous motes. people were relying on it. is the demise of blackberry a unique story, or are their applicable lessons? >> i think the biggest lesson is that you can go from zero to $20 million in less than a decade. this is a extraordinary time. my coauthor and i used to call book game of phones.

they topped know k eped nokia. it's not that hard to get in there with the right idea and financing. when silicon valley putting their sights on you, it's very difficult to keep up with that race. >> i think there is still a lot of gas left in the tank. i think what i would say that people don't understand is that they have the security of long-term investors. they have fairfax, they have prime cap in california that likes to hold their stock for an average of 20 years. the average cost for fairfax for example is about $13. they have a long way to go, and they believe that the company

can pivot with software. >> jacky, great to speak with you. the extraordinary rise and fall of blackberry. you're in the stock now? >> yes, for that software aspect of it. we talked about apple at the worldwide developers conference. what runs the apple car? the middle wear? it is blackberry software. to anyway is the crown jewel. that's why you own it, and on the secondary you could get a take over or a strategical -- >> everybody was in that camp. >> a long time ago. >> it was a long time ago. >> pete -- >> had hair?

>> wow! >> we came up with similar names, we didn't even talk about it pryor, we try not to, but soda stream, this was a darling in 2013, but that just coincided with everybody getting rid of ca carbonated drinks. they're half a billion dollar market cap right now, but this seems to be going the way of the doodoo bird. >> lumber lick kquidators. their senior vice president ray cotton is no longer with the firm. we reached out and they confirmed to him that again, their chief compliance officer is "no longer with the company." no reason was given. we are trying to get more details on the story. one of the senior officers on

the firm, they depart the firm, no reason given, we'll bring you more when we know more. >> anybody trade in lumber liquidators? >> no, you stay away from this. if you're in it, get out. >> still ahead, the biggest start up you have never heard of but you probably own in your portfolio. we have a special story about abercrombie. more ahead.

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we talked about it for years. when will it be taken private? what will happen to it. if europe starts to get better, i think this one probably can move higher but it has not done anything right in a long time. >> it is a short covering. i don't think you can cell the name, but if you want to place a flag in the sand there, i don't think it is necessarily a bad idea. >> for more options actions,

check out the live show at 5:30 p.m. on friday. i'm here at the td ameritrade trader offices. ahh... steve, other than making me move stuff, what are you working on? let me show you. okay. our thinkorswim trading platform aggregates all the options data you need in one place that lets you visualize that information for any options series. okay, cool. hang on a second. you can even see the anticipated range of a stock expecting earnings. impressive... what's up, tim? for all the confidence you need. td ameritrade. you got this. more and more, data is visual. in fact, the number of mris has increased by ten percent a year. and a radiologist might view a thousand images to find one tiny abnormality in shape, contrast or movement. because it's so challenging,

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big day? ah, the usual. moved some new cars. hauled a bunch of steel. kept the supermarket shelves stocked. made sure everyone got their latest gadgets. what's up for the next shift? ah, nothing much. just keeping the lights on. (laugh) nice. doing the big things that move an economy. see you tomorrow, mac. see you tomorrow, sam. just another day at norfolk southern.

>> time now for the final trade, let's go around the horn. >> we were talking about me mega whitman still on the stage. we had huge option paper. they expire on friday. huge buyers, 19,000 before we got to the halftime today. >> 386. >> decker as we talked about last friday. i think it is prime to be a takeout candidate. it could move much higher on the charts. it is still holding a level of 65. if you want to keep it on a short leash, i bought it today. >> this one has catalyst coming out in the next two days. we have the oil report tomorrow at 10:30.

we have xle as your way to play it. >> lions gate, we said we need a few days above the goal. >> we'll see >> my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to try to help you find it. "mad money" starts now. >> hey i'm cramer. welcome to "mad money." welcome to cramerica. my job is not just to entertain you but teach and coach you. call me at 1-800-743-cnbc or tweet me @jimcramer. you always want to know what to focus on during a given session. you want to figure out what's drivg