skeptical of this rally in greece being all done. a little more protection and short some spiders. >> zillow morgan stanley appreciation. held 80. >> i'm melissa lee. thanks for watching. see you back here tomorrow at 5:00 for more my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. i promise to help you find it. "mad money" starts now. >> hey i'm cramer. welcome to "mad money" welcome to cramerica. other people trying to make friends. i'll just try to make you money. my job is to educate and teach you. call me at 1-800-743-cnbc or tweet me at jim cramer. you can't stop paem fm hurting themselves by doing stupid things but you can try. on a day when the dow rallies

nasdaq with .46% i can do best sometimes but sometimes it isn't enough. this morning i saw action that was so destructive that i wanted to scream but i guess it's only natural. this is earnings season and people can't resist making snap judgments. snap judgments that lead to stupid decisions and losses. let me share the obvious ones to show you how truly block headed earnings season can be. they might as well call it mistake season for all the ridiculous moves people are making. i'm stopping it tonight. jp morgan and wells fargo along with johnson & johnson all reported today and the action in their stocks exhibited a level of lunacy. that suggests that people trading them were just totally clueless. let's start with jp morgan.

this was a truly magnificent quarter with $6 billion worth of profits. yes, that's b. 6 billion including those no longer eaten up by legal bills, a sizable cut in branch expenses, a beautiful capital bill and an astounding 27% increase year over year. this was a staggeringly good quarter. what does jp morgan's stock do? opens down 37 cents. it's $68.78. why? reports that the big gains came from tax benefits. here's a crystal clear quarter with the right growth that exceeded every metric i was looking for. it can because of some story about the fact that the gains were from tax benefits? the $6 billion profit figure i quoted is what's known as core. if you had done any homework at all you would have known that

was a monster number and there were no ifs ands or butts about it. what happens? after all the conference calls occurred and research things you need to do if you'll get any good at this investing business then people came to the rational conclusion that even without the tax benefits it was a quarter and jp morgan went higherful anyone that sold it this morning, you take it yourself. how about wells fargo. owned by my charitable trust. headlines administrated. you know what you have to do? go back to bob dylan's lyrics to explain this one. my existence lead by confusion boats, muytany from stern to bow. they weren't referring to wells fargo's quarter or earnings deck there was confusion and a mutany

from what we were supposed to care about. wells fargo makes money every day by turning the lights on. until this morning when the mutany decided to see the country's revenues. once they cut through the confusion and saw the trough which was what wells fargo had in the first net margin increase in ages which is what i wanted to see the stock was off to the races. you caught a monster swing by recognizing there was no mutiny from the bounty of profits. down 2% and very good loan growth. then there's johnson & johnson. if you have been following this you know one thing that can't be trusted is the headline numbers as they have been terrific. even though the stock is a nightmare. opening higher quarter after quarter of what looks like to be a fantastic published set of numbers. not backed up by the reality of

how they do it. $1.71 earnings versus $1.68. better than expected revenues. boosts forecasts, terrific. >> if the first two didn't get it the third sure did. the stock jumped more than a buck and a half before the market opened. now we know that j and j had horrendous currency pain because so much of the business is overseas but there's three key divisions. pharmaceutical consumer products and medical technologies and devices. this time was no different. 9% gain. totally stellar. just like the last few times but how about the rest? oh, man. what is going on. medical technology up 1.4% pure disappointment. up only .3%. i expect a number like that from the second consumer product. core holding from my charitable trust so at least i knew what to

look for. it comes to fixing or spinning off these divisions the stock dodged two points from that level as the not so hot story unfolds. this time its not dylan i rely on. i'm going right to the source on j and j. a band that proclaims i'll get on my knees and pray we don't get fooled again but these jumpers that act like they're deaf dumb and blind can't play a mean pinball. it's time to split the company into three divisions. consumer devices, consumer and pharma or perhaps maybe what he should be doing is making a meaningful acquisition like celgene did tonight when it bought receptos for an astounding 232 in cash and when you take bold action celgene.

and yes may i just add congratulations to those who bought receptos after my endless recommendations of the ceo that's done such a good job for shareholders. it's not just about earnings. on the eve of the nuclear deal with iran i kept hearing people pun dants of all stripes saying that the moment this deal was signed oil was plummet. i couldn't stop wondering do any of these experts understand how the market discounts things ahead of time? we'll have one of the worst slides in history. the signing of the iran deal. at no time are the results in jeopardy. let's go to jersey. you have to interpret this action. the seminole commodity, oil sets these traders up just knocking

me knocking me down down down. how much oil was down ahead of the deal. it rallied and rallied hard taking the stocks of the oil company with them. not only did oil rally $1.20 on a deal but the whole group moved. they'll no doubt be in there doing a ton of business. iran immediately jumped the dollar. the headlines can't capture what's really happening. key me tricks are ignored in the confusion and it seems like they don't matter but they always do. well in advance of major events and rally after the event occurs. how can you present yourself from being fooled in the future. first even the best pros stumble when they play the earnings headline game because there's summaries of the information that often don't even matter. full of sound and fury and signifying nothing. as far as betting on commodities

to decline it's giving the short sellers the chance to bring in the short system. now that earnings season is upon us, i'm urging you to figure out what me tricks matter and they're classic misdirections play. as for commodities understand that those that play in that world know it dominate it and are just waiting for you to jump into their field of fire because alas boss you aren't dancing in the dark. you're trading in the dark. phillip in texas, phillip. >> yo yo. >> how's it going. >> i'm happy. >> hey i have a question. we saw twitter explode today supposedly on a buyout which ended up being bogus and facebook stabilize under $90. where are these social media

guys going. >> facebook goes to 100. it grows so fast. facebook, charitable trust owns them both. twitter i thought that was problematic. i really hated what happened. it makes people feel the whole game was fixed. there were situations that are unfortunate. art in california art. >> caller: hi, jim. i'd like to know your opinion of edward's life sciences. >> edward's life sciences has the mouse trap. you don't need the crack the chest cavity for older people to be able to save their heart. that's why it keeps going higher and higher and higher. celgene. j. and j. come on man. smell the higher prices. don't be fooled by the headlines. understand what matters and what doesn't. otherwise you'll be trading in the dark. i'm here to help you out. you know i love a good break up

but what should we do with energizer? you don want to miss my take. even chartdable stocks can have a great day or two even. don't be fooled. i'll reveal the moves you should steer far away from. plus the paypal split. add it to the s&p but should you buy the stock when it hits the street? stick with cramer.

>> no wonder these companies split up. i'm always encouraging ceos to take action to create value for the companies whether it's through acquisitions or break ups. it's businesses under the same roof. that doesn't mean you stop doing your homework and rest. take the split up of energizer. i applaud it in april of last year when energizer was breaking itself up into a pure play battery company. it didn't make any sense to bundle the batteries, the razors

and the tampons as part of the same business and now you have a 19% return if you bought an energy skriez energizer after it was announced. a closer look before getting excited about the resulting independent entities. let me go into a little detail. two weeks ago enr spun off it's personal care brands named edgewell person care. a stock you asked me about the other day. the remaining energizer business is a pure play on batteries. mainly the old fashioned variety and flashlights. edgewell gets a long list of reestablished brand names and shavings, shick and edge. along with feminine hygiene products banana boat. another favorite. hawaii hawaiian tropics.

typer g diaper genie. now the spin off is in the rear-view mirror. what you have are two separate companies that even though they're better organized aren't doing particularly well. at least for the moment. that makes me want to exercise some caution for you. my reasoning, okay. i'll grant you that the split up is good news for both energizer and edgewell. both companies can focus on their core businesses and offer investors on wall street something easier to understand. you know how much they love simplicity. that's more attractive to hedge fund and mutual fund managers. they just like things so that they're making it much easier to model which is what is often the issue for these people. they want to model the earnings and i acknowledge that the plans here sound pretty good. they intend to focus on growing their sizable disposable razor and sun dear businesses which is not a priority when they're under the energizer umbrella. plus edgewell which gets 40% of

sales is streamlining it's footprint across the globe. they're turning the ten biggest markets into the next ten largest markets and outsourcing virtually everywhere else to on the ground distributors and that's something that will ding sales in the short-term. next quarter won't be that good but will allow them to substantially reduce overhead. they said that they view 2016 not this year but next year as a transition year but after that they're looking for mid single digit growth in the wet shave business with double digit growth in sunshine and value brands in emerging targets. they seem lofty to me. i have to wonder if edgewell with meet them. especially when it's a 5.5% at the kline in revenues in the first quarter. the fact is the largest division has been experiencing nasty declines. consumers buy disposable razor

blades rather than more expensive shaving systems. edgewell is not the way to play razor blades that make up only 41% of sales. it comes from emerging markets like latin america that make up 8% of the shaving related sales. edgewell faces stiff competition. even it's competitors are having trouble. when you consider they're seeing clients across the board in feminine care it's hard to imagine how edgewell will be able to beat them. the stock trades at a monster premium selling at 26 times next year's earnings estimate. you might think it's a good takeover target for a player that wants more aisle space but they slipped in a poison pill that lasted through the end of the year. hard to imagine catching a bid until next year. my view is it can start to do better as an independent company but that's not the same as good. it will be difficult for them to catch up to the competition.

how about the remaining battery business at energizer holdings? that's a lot easier frankly. the fact is the old school space has been in decline for years. every device out there runs off of a build in rechargeable battery. sales of energizers battery business have been on the down swing with companies seeing a 3.4% decline last year alone. you know how much we hate to see it. we're growth oriented. management indicated that batteries are going to continue to decline in the low single digits going forward. let's not get me started on the competition from duracel. berkshire is very good at cutting costs and if they do the same thing here. it's grabbing market share from energizer. i wouldn't like to compete against warren buffet and neither should you. that's what you'll be doing if you own energizer stock here. let me give you the bottom line.

i don't think it made since to put batteries, tampons raisers, under the same roof. i'm not keen on the resulting stocks. if you own energizer or edgewell personal care i suggest you ring the register and the gains over the last year and sell. batteries are just an ugly business and there are better and cheaper ways to play the personal care business than edgewell. how about helen of troy which looks inexpensive trading at next to 15 times next year's numbers and that's a gigantic discount to edgewell's sky high valuation. much more ahead include houg toing how to separate a winning stock from a dog. and falling for a wolf in sheep's clothing. and ebay and paypal going splitsville. plus the core of apple's recent moves in the special shark week dive into the stock. stick with cramer.

>> every dog seems to have it's day in this market. at least that's what it feels like when i look at what's running. take the leader of the pack. flash memory producer that had

been a market darling for so many years and then saw it stock cut in half. it seemed endless despite the fact that the company is a terrific manufacturer. one thing we know is if you're making commodities and the market is in decline tamping down on demand while you go full out pumping supply your average selling price is going to plummet and so are your earnings. that's why micron has been a virtual falling knife for the last year until today that is when we learned from press reports that a large chinese conservative is getting a $22 billion bid for this company. micron is probably worth than $23 billion if you were to build out the plants it has. it has a lot of worth to it and there's a proprietary content that the u.s. government might

be interested. micron has been a tremendous stock. but this dog is having it's day. so is its sister dog. it makes flash memory too and it's stock is cheap relative to where it's been. down over 43% for the year after repeated rnearnings misses. nobody is spared from the pain. shockingly, even seagate was able to rally through bitterly gattis appointing preannouncement yesterday. total commodities sold into personal computers. however they do have good cash flow and there was another time when it took the stock private. people are thinking that lightning could strike it again. then there's urban outfitters. i was surprised to see when i looked at the stock it's up 3%

for 2015 given it's incredibly disappointing forms yesterday. there's always people that remember the three concept that's freeing people along with a very strong directive consumer channel. it resinated with that upgrade as is often the case when the stock languished long enough that the stock is going down. take a look at what's happening to the offshore oil drillers like diamond, transocean you asked me about these and they were roaring? why? iran? no. tomorrow is the day the company's contender for mexico properties. it's the first time in 80 years the market has been open. that's where they are most in use. now like all the other gainers the prospect for instant gratification here nil. but people can't resist buying stock with big catalysts even though they might be years away. do you know why they have to drill in mexico? one of the reasons is there's a natural gas shortage in mexico.

we're reversing pipelines that used to lead to the u.s. so now we can sell our natural gas to mexico and that's why natural gas companies like south western and newfield exploration have been rallying as of late. this market finds a way periodically to love the unloved stocks and then the market loves them right back. making this a good day for the -- i'm sorry, for the dogs of the dow. let's go to jim in illinois please. jim. >> jimbo, a big chicago blackhawks booyah to you. >> right back at you. >> my question is intel. i added to my position last week and reading about the chip growth slow down. should i be concerned? >> he is doing a great job but sometimes it doesn't matter who the ceo is. he's up about a secular decline

meeting. it may not be enough to make the core business look good. i don't want to own intel other than the fact that it has a good balance sheet and is down a lot but that's not good when they're growing much faster. ricky in connecticut. >> booyah. >> booyah. >> gopro up $3. >> we got a piece today, a very good piece of research talking about higher gross martins and intel intel. we think that gopro is good but the way to play it is amarilla because they have a 2016 story about drones really taking off and i'm not talking about a niche or small product. it's gopro for the holiday season in 2015. they're both going to work.

but there's faster growth and more prospects. mike in ohio please mike. >> good evening, jim. >> good evening. >> in discussing cyber security stocks you don't mention vasco data security. first quarter earnings grew 275% and has rising free cash flow. what am i missing? >> i didn't think the last quarter was that good and i have actually -- you know i'm not an etf guy. it wasn't bad. i'm not an etf guy but since the big sell off in this group is palo alto is the best but they came up with an etf. hack and it gives you the whole group and given the fact that if you don't want palo alto because it was so highly valued i'm blessing this etf because it was so treacherous to own one in that area. sure it may end up being two days but that doesn't mean the

dog days are totally over. coming up on mad, breaking up is never easy but is paypal better off alone? don't miss my take as the company prepares to go it's separate way from merchandiser ebay. shark week continues with a deep dive in apple. that's a lot to wrap your head around. i'm monitoring the company's move to see how you should play it. plus you say the name i say the call. coming up next the lightning round. stick with cramer.

[car engine] [car engine] ♪ introducing the first-ever 306-horsepower lexus rc coupe with available all-wheel drive. once driven, there's no going back. regular viewers know that ebay spin off of paypal as an independent company all on its own. i like ebay as a way to own paypal. i said we would circle back to the story because i know you're interested in it.

once we got details about the financials. since then you based giving a nearly 7% gain during the period that the markets are volatile. given that paypal already started trading on what's known as apartment building a win issue basis, a precursor of the real deal it's time to revisit the story to make sure that a stand alone paypal is worth buying. we have enough details to really flush things out and i have to tell you i feel more bullish than ever about it. paypal has been held by the rest of ebay for ages. it's a terrific wealth business with a lot of potential. it actually experienced shrinking revenues in the post recent quarter. in fact as of last year paypal was a larger component of ebay. then the core auction business. we have been begging for the spin off for ages. we love two separate companies with different missions and noted activist investor was pushing for the same thing in

early 2015. after a fight ebay agreed. and then telling us that dan who was a hotshot executive, people tell me he's brilliant would take over ceo of the newly independent paypal. i have a ton of confidence in his leadership skills and he's saying all the right things. 2.5 weeks ago they issued the final approval for the corporate divorce. you get one share of paypal for each share of ebay when the new company is spun off. consider t like alimony. take it. it will be a stand alone publicly traded company listed on the nasdaq like any stock. whatever it's just a symbol. pypl. paypal will be under the ticker pyplv opening at 38 and dipped to just below 37.

that gives a market cap position of $45 billion. that's pretty much similarly to what's going to be trading next week. with that valuation in mind am i still to believe in the paypal story? we have to figure out what paypal is really worth. let me explain why i like paypal the company and we'll see if that's enough justification to buy paypal the stock at these levels. first of all paypal is tightening in the payments business. 200 markets and relationship with more than 10 million her merchants and developers. they had a 26% increase from the year and paypal is not just an online payment platform anywhere. they had a digital wallet app that lets you use your phone. it helps other companies easily accept digital payments within the apps. their division allows for social pier to pier payments. they have a cloud based loyalty program business and paypal has

gotten into the personal and small business lending game with paypal credit. integrates your credit card with sky high interest rates in your paypal account. they believe the company have a $25 trillion total addressable market. this is enormous. it makes me love this stock. thanks to all of these business lines paypal has consistently posted revenue growth in the high teens. growth could accelerate in revenue growth. once it starts as an independent company. it wants to focus on itself instead of ebay and paypal is leaving with $5 billion in cash. that will fuel a lot of growth. that will get it really going. two weeks ago the company already announced its acquireing xoom. for $890 million in cash. i thought this made a ton of dense. it gives a major foothold in the

business. meanwhile, the enormous international network can exhume it into a host of countries where it doesn't yet operate. that's a win-win. i love that deal. so what exactly is it worth? we have to go mathematical stuff. let's call it arithmetic so people don't freak out. analysts covered the new independent paypal and while i don't recommend blindly following the analysts it's always worth what they're saying. they have been overwhelmingly positive all initiated coverage with a buy rating giving paypal price targets. those are way too low. we know that paypal earned 29 cents a share in the first quarter. they can earn anywhere $1.10 to 125. i think that an independent paypal can accelerate it's revenue growth and expand it's growth margins but let's assume the company can only grow it's earnings at a depressed 15% clip

next year. that would still translate into 136 in earnings power based on the analyst consensus. that's a very low ball number. it's the kind of analysis i did for fitbit. at 36 and change where paypal is currently trading that would mean the stock trading for 27 times next year's earnings estimate. paypal is at 30 times next year. at 50, it would be 36 times next year and 55 dollar price, now you're starting to talk about a multiple of 40. that's a little bit of a nose bleed. what's the comparison? paypal is fairly unique as a rapidly growing tech and payments company with a beautiful balance sheet. we know they traded more than 23 times next year's earnings estimate which means it's trading at a premium but that's okay. paypal delivered revenue growth in the high teens. they have revenue growth in the single digits. that suggests they deserve a traded premium. the question is how much of one?

we're trying to solve for the price to earnings multiple situation well before paypal acquired xoom it was trading at 34.2 times next year's earnings estimates. so maybe that is a better comparison. if we value paypal like xoom before the takeover bid using that same low ball 136 earning estimate paypal comes out at 46.50. of course it paid 42 times erngs and while that seems nose bleed expensive that puts paypal at 57. i'm trying to give you the menu of what these big institutional funds are going to be thinking about. given paypal's growth the multiple seems reasonable to me. and if we stick with our cautious 136 earnings estimate

for next year it's easy to pay they should go 45 to 50. that's from when it's issued and currently trading. that's reasonable given it's superior management fantastic growth and addressable market that includes all the millennials that think it's a credit card company. this is why i like paypal so much. the official spin off is just around the corner. now it's going to be trading as an independent company. you need to snap it up. you have to think that this company can trade much higher. just like fitbit. i say paypal has a lot of room to run. mad money is back after the break.

we are currently evaluating our choices and our options right now jim in terms of whether or not we partner with a large pharma company or looking at the possibility of going alone. >> he is the ceo of receptos which agreed to a $232 bid from celgene. they're up almost 10 on this fantastic deal. and now it is time. it is time for the lightning round. hear this sound and then the lightning round is over. i want to start with nancy in illinois. >> i'm just wondering about cvs. what's going on with them. >> they're doing everything right. i happen to prefer walgreens but cvs is great too. let me throw it in rite-aid looks great too.

gary in texas. >> booyah partner. >> harmin. >> i do not think that apple is cutting into the business. let's go to greg. >> booyah jim. >> booyah. my question is marathon. >> we think oil made a short-term bottom this morning when we saw the iranian deal. many people thought it would stop going down. wrong. let's go to dean in louisiana. dean. >> god bless you for what you do. i'd like to know your opinion for valiant pharmaceuticals. >> i think they're good but allergen is better and that's the one i would do its got more points coming. butter in new jersey butter.

>> booyah jimmy. what's going on brother? >> not much. i'm just kind of basking in that breeze over here. what's up with you? >> there you go the guys from united airlines say booyah. >> i love those guys. >> tell me what about the lending club. >> not a fan of lending club. it's time to snatch up paypal which is traded when issued. they have a lot more mojo. scott in illinois. >> booyah. >> i really enjoy your show. i learned a lot. my question today is do you think the fcc will finally approve this directv merger. >> yes i do. that's why i like a little bit of inc. and that's the conclusion of the lightning round. >> the lightning round is sponsored by t.d. ameritrade. working 24/7 on mobile trader, rated #1 trading app in the app store. dplsh

. in this increasingly benign market where the greek situation seems to be resolved and we now have a nuclear deal with iran it pays to analyze stocks through every possible lenses. every day i sit down with one of the best chartests out there to help k teach you about the technicals and give you their take on their favorite stocks. we used this man for a long time. he's a terrific technician and he's the managing director.

as well as being my colleague and we're talking about the stock that's the most owned by you. we're talking about apple. ed welcome to mad money. >> great to be here jim, thank you. >> i'm giving you the floor for chart week and this is everybody's favorite stock. so be gentle. >> absolutely jim. luckily hopefully the chart will allow us to be gentle but the beautiful thing about this chart, we have a saying in technical analysis that support becomes resistance and you can see a perfect example of this chart. and this area right here has become support for apple in the very current time. that's the first time the relative strength index gave us a buy signal on apple in about two years. >> i saw a level of panic when it hit this level -- it was sheer chaos and everybody told me apple was finished.

why was it not finished? >> that's a great point. because you know we finally got an oversold reading which means the stock -- they loved this reversal. it was pretty wicked. if you sold short down here at 121 or 120 you got burned. >> all the wise guys told me. if this takes out 120 it's history. it was not history. >> i tell you what didn't really take out 120 and what needs to happen is take out the 200 game moving average and that's still intact. so as long as that green line is good we're okay. but the beautiful thing is that reversed -- apple reversed so quickly and it punished those shorts so quickly and so severely i don't think they'll be back for a little while. it's like putting your hand on a hot stove. the last thing you want to do is put your hand back on that hot stove and if you shorted apple last week you just got burned.

i'm pretty sure some of those shorts are are out of the market. >> give me the longer term view you have now. >> for the longer term picture, there's clearly resistance up in this area up around the low 130s. that's really not very far away and now that we have a nice bounce off of support. >> do you think those are important? longer term views for this? >> we're really just at these trends. >> add it all together bounce off of support, wicked reversal. add all of these things together this is a good stock to own despite anything that you may have done the last two weeks. >> i'm going to give you -- >> i take a lot of calls. i'm walking down and this guy says hey, you know what i like. i really need the hey. he goes hey, apple, it doesn't do anything. i'm finished.

it doesn't do anything. this is ed doing nothing. why is doing nothing okay? >> doing nothing is great sometimes, jim. because this is the consolidation consolidation. what's happening. the earnings are going up the price ratio is going down. so it's improving. this is actually very good. think of it this way, apple had a tremendous run. now if you had run up ten flights of steps you would probably be a little bit out of breath. that's apple catching it's breath and the most likely the path of least resistance is it starts running up steps again. >> all right. last question. is it going to take out it's high? >> i don't think it's even too much of a question. it's really not that far away, we're only even now after all the drama of the last few weeks, we're 5 or 6% away from the all time high on apple. it's really all depending on the overall market but you could see

140 without too much difficulty. >> 140? you just made a lot of people happy. except for the people that sold short here and gave upright here. the managing director. my colleague at real money.com. good work, ed. stick with cramer. so you're a small business expert from at&t? yeah, give me a problem and i've got the solution. well, we have 30 years of customer records. our cloud can keep them safe and accessible anywhere. my drivers don't have time to fill out forms. tablets. keep them all digital. we're looking to double our deliveries. our fleet apps will find the fastest route. oh, and your boysenberyy apple scones smell about done. ahh, you're good.

i like to bake. with at&t get up to $400 dollars in total savings on tools to manage your business. can it make a dentist appointment when my teeth are ready? ♪ ♪ can it tell the doctor how long you have to wear this thing? ♪ ♪ can it tell the flight attendant to please not wake me this time? ♪ ♪ the answer is yes, it can. so, the question your customers are really asking is can your business deliver?

all right. let's talk biotech because it's going to go nuts tomorrow. yes, they sold receptos for cash to celgene. i saw some people saying you didn't get enough. how do you spell greed? receptos was terrific. right to buy it for celgene and stop being so greedy. if you think the next one is going to happen tomorrow it probably won't. all of them are up. that's not the day you want to buy them. give them the chance. there's always a bull market somewhere. i promise to try to find it for you. i'm jim cramer and i'll see you tomorrow.

lemonis: tonight on "the profit"... miranda: the lip gloss is a healing lip gloss. woman: it's so smooth. lemonis: ...a cosmetic company that uses a special ingredient. miranda: this is my original formula, and it's got medical-grade lanolin. lemonis: it's a big idea with huge potential. miranda: and the company's grown from on my stove to a little over $3 million this year. lemonis: i'm impressed. but the owners won't stop developing new products. what is this? miranda: those are light-up tweezers. lemonis: products that no one wants. layne: these right here are all the bottles i can't sell. -lemonis: all the way back here? -layne: yes, sir. lemonis: and their branding is completely chaotic. -interesting? -katia: mnh-mnh. -lemonis: interesting? -katia: no, that's weird. it just feels all over the place. lemonis: if i can't get them to follow my plan... i don't feel like you're trusting me. ...and develop a whole new look... miranda: i see l's. lemonis: i see something that looks like a swastika. ...things could get very ugly for this company.