looks just like his father. yahoo!. does it hold the gains we saw today? but all roads lead to google no matter what. >> i'm melissa lee. see you tomorrow at 5:00 for more "fast money." meantime, do not go my mission is simple. to make you money. i'm here to level the playing field for all investors. "mad money" starts now. i'm cramer. welcome to cramerica. my job is not just to entertain you but to educate you. call me at 1-800-743-cnbc or of course tweet me @jimcramer. i've gotten older. you probably can't tell that because we have excellent makeup people who daily make me into

brad pitt, if they have the time. otherwise they go all bradley cooper on me. i'm fine with either. i don't want the girl. i want the stock. but along with my aging has come a change in the way i look at things, a change in the way we talk about stocks on "mad money." we still like to highlight stocks pretty much every night. but we do so now within the broader framer of how to analyze stocks, how they fit in, how they can make you money and how they can hurt you. despite the terrific run stocks have had from the bottom, we've developed tremendous respect for the downside on "mad money." oh, we've seen huge gains wiped out since the show began. we've seen stocks that were hot grow cold or even vanish. we've seen businesses that were smoking, like the food business, grow frozen, only to turn hot again when a wave of mergers and acquisitions swept through their world. throughout this run i've tried

not to deviate from the rules that have served me well as a personal investor, as a hedge fund manager, and ultimately the manager of a charitable trust with strict rules that keep me from doing what i would like, candidly, but i like investors to see how money management works. which brings me to tonight's show. i want to reexamine some of the important investing rules i've learned the hard way, investing rules that involve trumping human nature that can often be so counterintouitive to buildin great wealth. many of my rules have been with me for a long time. but they badly need updating for this environment. so that's exactly what i'm going to do tonight. i'm not reopen the canon where i was able to beat the market consistently. now i'm going to augment these rules to take into account since i penned them more than a decade

ago. and they were the rules i lived by before i penned them. without further ado, rule number one. bulls and bears make money. pigs get slaughtered. now, close viewers of this show know why i have this hog sound and why, yes r, i have traded i the term pig for hog, because so many of you have told me that hogs are worse than pigs when it comes to agreed. [ buzzer ] >> and of course after this, often you hear this, the guillotine sound, because i never want to forget that taking a gain is a good thing. and you can't ever kick yourself for making money. you should kick yourself for losing money. look, this show, me, all about common sense, frankly, which unfortunately in a world now dominated by political people and idealogues often masking

themselves as market mavens, my love for stocks marks me as an endangered species. i don't mind. ive i have to stand by my investing principles. it makes sense that a bull can make money when a market moves up and it makes sense that a bear can make money when the market moves down. going long when buying a shock and going short when betting against a stock. these are distinctly noble endeavors. it's when you act pig-ish, when you refuse to take anything off the table after a huge run, that you get hurt. now, this style has its doubters, mainly the people who have made so much people in a handful of the generation's best stocks. let's understand each other. not all stocks are created equal. also, i'm not saying take them all off the table and go home.

i'm saying take some of it off the table. my style of investing, and it is a style, is to buy when stocks go down. because i believe when i'm investing that i'm buying shares in an enterprise. and unless that enterprise has faulterd between my decision to buy and buying, i stick with it. i use principles of randomness i talk about on the show. remember i say the market can be real stupid over short periods of time, to accumulate favorite stocks. we have seen totally domestic stocks like retailers brought down because of european weakness. i come out here at night and urge you to use that weakness to buy. i know that the market is just inherently irrationally valuing these domestic retailers because they're part of the s&p 500. the futures, rightly or wrongly, drive everything down at once

including the retailers. but i recognize the other side of the market too. it can take a stock up irration irrationally, although far too few investors think this way. when a stock goes down irracially, it's getting cheaper and cheaper. when it goes up irrationally, it is indeed getting more expensive. the hot stocks in the hour are getting more expensive when they go higher, unless they're going faster than the stocks move itself, and that is very rarely the case. in any walk in life, there comes a price we should not be willing to pay and a price when we actually turn seller of goods. only in stocks do would he feel like we should hang on regardless. that's just plain against common sense. when you're a hog, i do expect you to be slaughtered. people ask me how i knew to take money off the table right before the crash of '87, or in the fall of 2007 and 2008, ahead of the

great recession. i simply was not willing to be a hog. i had made enough money during the bull runs that preceded these crashes. i made a ton of money virtually in a straight line in these situations and watched many of my favorite stocks go to absurd valuations that could no longer be justified by any stretch of the imagines. i didn't want to get back those gains, people. at the time many pundits had justifications, intelligent, rational sounding justifications for staying in the market. bulls make money. bears get money. hogs get slaughtered. that philosophy got me out every time. did i leave some money on the table? absolutely, in almost every single case, except '87. there was a little more to gain. particularly in 2007, i saw stocks go up without me. it was terribly painful. but i had gains, and i had reservations. i couldn't justify owning those stocks anymore. again, no, you don't have to sell everything. that's been the way i hear people talk all the time, as if the big crash is right around

the corner. when things get crazy expensive, and i know you have a lot of gains, you will hear me say that you were being a hog. and the bottom line is that i don't want your head to be in the guillotine when the party ends and the big wins turn into losses. steve in california? >> caller: booyah cramer. i've been a fan since the first day of cramer and levy. >> holy cow, you're talking about 1987. thank you for calling, steve. >> caller: jim, the limited risk of selling a naked put versus the unlimited risk of selling the naked call. and second, can you please clarify that buying a stock and selling a call, also known as a buy right, is equal to selling naked the merry or same strike put. and thank you, jim, you've really made a difference for so many. >> i do not like selling puts.

in the crash of '87 i saw a lot of businesses go out of business. i don't like selling calls because if i don't like the stock, i can't bring the call back in. i do neither of those strategies. i don't recommend them for viewers. paul in tennessee. >> caller: booyah, james, this is paul. thank you for taking my call. >> of course. >> caller: i wish you would come to vanderbilt sometimes, because we love you here. we will eat you with a spoon. i have 15 friends who open separate accounts just to follow you. >> thank you. what's up? >> okay. with your advice i bought -- you know, i made real money, good money for me. and i would skill the milk, so to speak, take my initial investment. i have the house money. there is no house of pain when i lose. but still, what do i do with

this free lunch? do i use it? >> no, you never touch it. you never touch it. you have it for the rest of your life. it's free. you're not going to give it back. you can give it away. but no, you're not taking it off the table. once you take it off in cash, you're letting it run. if you need the capital, of course you reach for it. otherwise you let it run, because you've been given the opportunity of a lifetime. you've taken out your investment. let the rest run. phil in florida? unless of course the company has changed. >> caller: thanks for taking my call. i'm a big fan. i enjoyed your book, "getting back even." >> thank you very much. >> caller: a general question on stock market orders, i guess some people call it stop loss. i'm wondering if in your opinion, is that a good way to probate myself? and the second part of my question is, somebody mentioned that after hours you have no protection. and i just want your opinion.

>> in "getting back even," i don't recommend stop loss orders. why? because i never want to take it out of your hands. if you're going to actively manage your money, if you get a stop loss order, you could end up being completely crushed. we just don't do that, another no-no that i have preached. there will be days that it's right, and some wrong. days when it's right, it will save you. i learned things the hard way. let me make it easy on you. there are basics you can't ignore if you want to prosper in the market. remember, hogs get slaughtered. "mad money" will be right back.

welcome back to a very special edition of "mad money," where i'm going back to my original play book, the rules i lived by as a professional money manager, that i sat down and put them all into print after i retired. and i'm revising them before my eyes for the present day conditions. you know what i'm discovering? most of them are better than ever. take my second rule. it's okay to pay taxes. in our first rule, we went over the concept that bulls make

money, bears make money, and hogs get slaughtered. i don't like greedy people with big gains who then take nothing off the table. in two decades there were only been two periods where i said i want you to take a big chunk out of stocks. in 2000, i was selling out of most of my common stocks, if not all of them, including ones i had liked at just a month ago at lower levels. i was going to go by bond. i had never said anything like that. it startled people, going against the grain of the moment. i was viewed by many as hypocritical. a month before that i had been encouraging my people in my column to buy the very same stocks i was now telling them to sell. i had two interests. first, the stocks had in many cases jumped 20% in a number of

weeks. but look at the nasdaq composite index. it was as if a bell had gone off. i was reviled everywhere you could be reviled in those days before social media. when i made that take the money off the table call, i received close to a thousand e-mails from people saying they would have to pay a tremendous amount of tax on those gains. federal tax. i felt so intensely about my view, i was running my hedge fund almost 100% short with bonds accounting place to be. i wrote back almost each person. i tried every one, saying, look, if you don't take profits, you won't have profits. the least of your worries is the taxman. the rules are now different, i no longer run a private fund, i

run a public trust. so i don't advise individuals. not anymore. but it didn't matter anyway. the abhorrence of taxes made people bemoan the fact that they were paying taxes and their portfolios had shifted from being deeply in the black to dripping with red ink. i'm sure those people have subsequently left the stock market entirely. you can't blame them. i made a second series of widely reviled calls. people made the same chatter, they sat back and enjoyed the run, they didn't want to listen to some guy saying you had to preserve your capital and take out what you needed for the next five years. they were concerned that so much of it would go to the u.s. government if they took the money off the table. even as the feds subsequently slashed the tax rate for capital gains from 2000, they just wanted to stay the course. i get that.

in both cases you would have saved 40 to 57% of your capital if you had listened to the sell and subsequent buy calls we made on this show. at that point the buy call we made after listening to the late, great mark haines nail what we now affectionately call the haynes bottom. mark and i were great friends and we often duke it out about the markets. but when he made calls, there was no talking, you just did it. most of the people abandoned the market and never came back. a simple strategy of making gains was simply mathematically and empirically the way you had to go. i say if the stock is going up too far, too fast, it can head back hard, especially as was the case in 2000. never hold on to something not

worth holding on to or something that has gotten dangerously overvalover val valued. and never hold on to stocks when systemic risk is at fate, meaning risk to the whole system, like it was staring you in the face in 2008. i don't expect anytime soon to have to make any of those big calls again. when i do again, please take them seriously. i've only done it twice in the past two decades. don't invoke the taxman. it's profligate. don't be afraid to trim stocks back if they go too far, too fast, and travel from being undervalued to overvalued. when the stock got overheated at the beginning of 2014 and the cloud and biotech stocks seemed to be ramping day after day and more and more companies of questionable orientation were going public, it was again another instance where it was okay to pay the taxman after outsize gains. it was especially okay when you

saw insiders ring the register in regressive fashion, as we did with some of the e-commerce place. i'm willing to pay the taxman out size gains. not being willing to do that is the biggest mistake of the generation. i still see people making this error constantly. here's the the bottom line. taxes do not trump the fundamentals. stocks can be dangerous if the companies underneath are faltering or the valuations have gone to extremes. during those times, promise me, please, you can't base investment decisions on the taxman. pay it! barbara in new york. >> caller: hello, mr. cramer, how are you tonight? >> i'm fine, barbara, how are you? >> caller: excellent. if i were to convert my traditional ira, which has been funded by after-tax money to a roth ira, do i make subsequently

yearly contributions to this new roth ira? or do i need to open a new traditional ira? >> okay. for roth ira questions, these are personal decisions that you must make in consultation with your tax advisors, which is exactly what i do. i am not going to make a broad generalization, because it's not the right thing for everybody. that's very important. personal decisions, accountants and advisors, i like them. give to caesar what belongs to caesar. you've got to pay the taxman. remember, your investment decisions don't depend on them. they depend on the companies. after the break, i'll try to make you even more money.

here we go. continuing the odyssey of going back over the rules and disciplines that infused the show and my thinking as a manager of money. now, there was a mistake i used to make when i first bought stocks 2009 late '70s and early '80s that i see being made all the time on twitter where i regularly comment on stock exchange or tell you to watch the darn show. i call the rule, don't buy all at once. arrogance is a sin.

i have to admit at one time i was a pretty good market timer back in the day, when there weren't high frequency traders jumping ahead of you at every turn. i was able to accumulate wealth over the years by betting against my self, against my impulsiveness. the trait of inpulsiveness comes naturally to all of us, particularly me. how did i do it? when it comes to buying stocks, i never buy all at once. i buy increments on the way down, spaced out gingerly. >> bye-bye buy! >> to avoid emotion. for my retirement account, i like to put aside a 12th of my commitment every month. but if i catch a market break, i speed it up.

in excess of 15%, i put in the next quarter's contribution. it still allows me to take advantage of the sales the market periodically froze and average in better prices. i do it this way because i know i'm fallible. i also know behavior, and i know common sense. i know that if i commit all my money at one level and then the market takes a huge tumble, i'll be so angry at myself that i'll believe that the market itself is indeed rigged or is just too hard. this show has been dedicated to a simple proposition, that such a judgment is simply untrue. yes, the market can be rigged, very short term, or act like the banshee, like the initial facebook ipo. but if you take the longer view i'm advocating, you won't be betrayed. i know the sense of futility can only be combatted by humility.

over the long term it has been and it will be a garden of common sense. similarly, when i want to build a position, a sizable position in a given stock, i never buy it all at once as readers know all too well. i recognize there is an inherent fallibility in my first moment of buy. perhaps the market was just about to take a huge tumble. perhaps some negative event would occur that could make the buy seem ludicrous a few minutes later. that's why i say, space 'em out. that's always been the way with me, even though it often drove my brokers off the wall. instead of going in and buying 50,000 shares of caterpillar in one fell swoop, i might buy 5,000 in one hour, then wait for a 20% drop to buy the next 5,000. they wanted to get the order done. i wanted to get my order done right. remember, we could be talking about 100 shares of caterpillar,

and i would be making the same spacing judgment. don't let anyone rush you. don't let anyone make you put all your money to work at one level. how do you know tomorrow the market won't take a major hit? how do you know that tomorrow there won't be an opportunity but you've already committed your capital? embrace your judgment and use it to your advantage. the worse that happens is you don't have as big a profit as you would like. you know what? i call that a high quality problem. now, this strategy can lead to a battle, if you want to be very active in management of your money. frequently in a trust we might buy the first traunch of a stock and be plain wrong, or early, if you want to be dramatic about it. what we do then is buy down in stages and take the chance at a certain point that things are so cheap that it's worth committing more at a lower level.

what we then do is trade out of some of that stock with the typical oversell bounce. we know when stocks do their bouncing, which they almost always do, we use that moment to trim, to get the position in a balanced position. the arrogance of being too big in one position is almost as dangerous to your financial health as buying all at once. i know this doesn't rack up big commissions. i'm not afraid to pay those commissions. quite a difference from when i traded those 50,000 shares of caterpillar back then. we call this process right-sizing a position, so we don't take on too much risk as a stock goes higher. or lower, for that matter. now, right-sizing is a very delicate thing. because when a stock starts going back up, you most likely want to buy more, not trim. that's your instinct. that's the fallibility.

that's just chasing. it's an instinct that must be fault. under that method you're simply playing momentum. under my method you're simply getting back into shape if the stock slips back down again and retests the low, as we have, again, often seen to be the case in the off the chart segment. in my method, you'll be ready at that point, that dip, to buy more stock back. it's a better let them. and that's something you couldn't do if you acted impulsively and tried to get some more stock back in,. you have to trim on the way up, not buy. you're just chasing. here's the bottom line. please don't buy all at once. that's planar owe -- that's just planin arrogance. that will cause you to lose a lot of money. wendy in new york.

>> caller: hi, jim. i inherited a portfolio from my father who watched your show for many you'rears. thank you for that. i'm a second generation cramerican. what in the future will affect the value of my bonds and how can i protect their value? >> i don't get the step up in basis. i don't like bonds. i think many of them are probably what's known as being well above par. they make 110, 120, 130. i would take the profits in those, maybe try to offset with some losses. get in better shape, because bonds don't represent a lot of value here. you may be given a fantastic opportunity to trim them right now. karen in california. >> caller: yes, jim, hi. i was wondering, i was recently diversifying my position by employer. i had outstanding 401(k) loans.

i wanted to know, if i have the means to pay the loan off, would it be beneficial for me, more beneficial for me to pay the loan off and then roll over my balance to -- >> i don't like loans -- i do not like taking loans from 401(k)s, from iras. it's not my style. i think you shouldn't do it. i think it's too risky. hubris goeth before a fall. buying all at once is plain arrogance. that could lose you money. stay with cramer. ♪ every auto insurance policy has a number. but not every insurance company

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disciplines and rules that infuse this show and my life's investing history, to make you a better investor in good and, more importantly, bad times. that's why i want to spend some time, you know what it is, am i diversified. i call it the diversification rule. it is the only free lunch in the stock market. once again, we'll have to combat

our natural instincts. nobody really wants to be diversified in real life. we want to be 100% in tesla, and tesla is roaring. but we don't want to own it when it's going on one of its periodic swoons. what's the point of owning stocks that do nothing when we can do rocket ships all the time? the answer? because rocket ships, they can crash and they can burn. but portfolio life is not like that. you have to be diversified to spread the risk. i always explain this in the common sense way that takes you back to the supermarket. would you put all of your eggs in one basket? would you be willing to let all your chips ride on one number in roulette? then i ask you, how can you make such a big bet on one stock? of course it's not just about one stock. you can have all your eggs in

one sector and not even know it. that can be equally as egregious. think about all the money lost by those who had only the hottest stocks in the year 2000. those people have long ago left the building. of course the government forced many of these companies to slash or eliminate their dividends altogether. a portfolio of high yielding trusts seemed like a great idea to the individual. but a swing in interest rates and the individual could be decimated. portfolios related to oil can get slaughtered if oil goes on a protracted retreat. why don't people realize this? why do we still have to play this am i diversified game after all these years? there's a simple reason. most people don't process the downside effectively. they don't understand that you can lose everything if you're concentrated. you know, though, the same people who will be buying nothing but tech will quickly

realize that a dinner made up of four beef dishes is just plain unhealthy. some people like to double down on where they work, taking in stock. another bad idea. talk to the people who walked at enron about that, or nortel, or any of the huge flameouts of the dot-com era. these are just pieces of paper, people, for heaven's sake. some of them will turn out to be worthless, even the ones i think are worth a lot. some indeed go to zero. at least they stop at zero. the only way to be sure you're not destroying your nest egg is to diversify the cartons you place them in. the toughest thing about diversification, i find it's a real party spoiler. when will the cloud stocks rally or every tech stock jumps up, nobody wants to hear about diversification. would you be afraid to call in on wednesday's am i diversified? because you know you would hear this and then be the butt of many jokes of jim cramer on

twitter. i will spare you that indignity, having eviscerated you ever so generality on t gently on the show. i know you will hate me when you're stuck with defensive stocks i recommended. you will despise me when you don't have every dollar in a stock that goes on aic. run. but believe me, you will love me when the market gets clobbered or the sector you own gets decimated, or the individual stocks that looks so amazing to you turns out to be worth far less than you ever could have imagined. stick with cramer. coming up, football season is about to kick off, which means cramer's got his own dream stock draft for you and your portfolio. he's taking tips from the trading floor. and applying them to the turf to help your bottom line score big. his top draft picks.

stick around.

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here we go with our very special show devoted to classic rules for good investing. we've covered so much ground, from bulls and bears make money and hogs get slaughtered, to not to fear the taxman, to hunting for broken stocks, not broken companies, and diversification being the only free lunch. now we've got one more. be able to explain your stock pick to someone else. one of the worst things that ever happened to solid stock picking was the internet. you know why? it took away one of the most important breaks on the process, talking to someone about what you're going to buy. buying stocks now is often a solitary event, too solitary in my book. as i love to say, we're all prone to make mistakes, sometimes big ones. one way to cut down these mistakes is to force yourself to articulate why you would like to buy something to someone else. when i was at my hedge fund, i always made every portfolio manager who worked for me sell me the stock idea, literally

sell it to me like a salesperson before i would ever buy it. if you're picking stocks by yourself, get someone to listen to you, articulate your reason to them, the philosophy. why, why, why? the notion of fleshing it out in a coherent fashion often reveals the flaws. what's the most obvious one? you may not even understand what the company really does. how many of you bought rocket fuel at the high? can you explain what rocket fuel does? do you know why micron is different from intel? can you explain in three sentences who the company's products are, who they sold to, how they're really doing? i ask people the following eight questions: what's going to make the stock go up besides the stock market itself? second, why is it going to go up? what is your thinking behind it? is there something that's time-sensitive, that it's going to go up now? third, is this really the best time to buy a stock?

shouldn't we be waiting for an unemployment number to be reported, maybe some dicey event that could occur? fourth, haven't we already missed a lot of the move, for one that's gone up a lot? how much has the darn thing gone up already without us? is it extended on a technical bases? fifth, shouldn't we wait until it goes down, what's the harm? sixth, what do we not know about this stock that other people aren't thinking about? is it generally accepted knowledge and you're working in a herd mentality? are you flying blind, you just think it's going higher? seventh, what's your actual edge, your own personal insight and knowledge of the company? do you know how the cloud works? do you know where this stock fits into the sector's food chain and why it's better than the others, even as many other participants may not realize it? finally, do you like the stock any more than any of the others you own, and why? is it go we ought to get rid of

before we buy this new one, knowing it adds to our task level to keep ever more securities on our sheets? and maybe something else might be superior to it or inferior to it. let's get rid of something if we have to buy this one. the last question was particularly crucial, because we never like to add a stock without subtracting one, in part because it's impossible to have dozens of good ideas at once. they just don't exist. you can't know them all that well if you have so many stocks you own or are following. that's valuable advice. without a sounding board you often simply aren't being rigorous enough. we know from this whole show that impulsiveness is a real profit killer. if you're in a jam, call me on the lightning round. i'll try to give you straight up or down answers about it. but the exercise is really about your knowledge and conviction, not mine. buying a stock should be like buying a car. there's a lot that goes into it. here's the bottom line.

don't short-circuit the process. or as we always would say, look for reasons not to do it, because believe me, they will certainly surface soon if you buy the stock. stick with cramer. want bladder leak underwear that moves like you do?

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with football season kicking off this week, it's time to bring back one of my absolutely favorite traditions, my fantasy stock portfolio, a shameless attempt to take stocks half as seriously as you take sports. we'll put stocks to the test on the wall street gridiron. i find this nfl stuff, analogies, as useful as it gets when it comes to making stocks

comprehensible to you. building a portfolio of stocks has a lot in common with building a fantasy football team. investing and managing a fantasy football team take time and effort. ask the wife. if you're like me, you're likely to spend hours strategizing, poring over the players, figuring out who you want to draft. it's almost a religion for some people. i'm not suggesting you treat the stock market with the same level of reverence as the nfl. just like fantasy football, investing in the stock market is all about doing your homework so you can rack up more points than others who doesn't have the same level of commitment. think about it. wouldn't you want to know if a company has the equivalent of a torn acl or is about to be ca

carted off the field facing an away game against the new england patriots on sunday night? but just like fantasy, you're not going to learn the information by sitting there. you have to actively follow the players in your portfolio. you can't just buy and hold. it's buy and homework. that's just the tip of the iceberg. what else does making stock picks have in common with a fantasy football league? many people resist the idea of diversification. they want their favorite sectors and ignore the groups that don't seem attractive at the moment. lots and lots of people seem like they want to learn this lesson the hard way, over and over. that's again why i like the football analogy, because it may be the best way to express the importance of diversification. when you're drafting your

fantasy football team, would you ever pick all quarterbacks or all quicker ekickers? you would lose every weekend. even if you play the skeedaddies. everyone who follows football knows you need to full or different sorts of positions to make your team run smoothly. the same is true of picking stocks. you need different types of stocks to fill your needs. you can't just have pharmacy stocks. that's like having a team of just defensive linemen. that's insane, even if you're playing in a league with individual defensive players, which i intend to do, just don't tell her at home. football is such a perfect analogy. everyone who owns individual stocks should have the stock equivalent of a quarterback. even those of you who are totally clueless about football or know better than to draft the

quarterback first, still, you have to have a quarterback, because it's most important man on the field. for your quarterback, you need a player who is incredibly consistent, someone who can throw a lot of passes without too many interceptions, going to the hands of the short sellers, of course. think about aaron rogers of the packers. kind of a yes year without jordie. in other words, you're looking for a stock with a lot of upside potential that has a history of delivering results, and one that doesn't throw too many int interexceptiinte interceptions. next up, a good running back needs strength and experience. and they have to put points on the board through thick and thin, either by catching passers or running right over the team. in stock terms that means looking for out performers with low risk and higher rewards. it's also important for your part of to have the guys you throw the ball to who need to make a big play and just put up

the points. they're the fastest people in the field, with glue for fingers. wide receivers are your go-to momentum names. i'm okay with you owning some momentum names, stocks that have potential risk but could have enormous up sides. finally, your portfolio needs some defense. playing defense in football is essential, but often underappreciated. you can score with them. if the u.s. economy suddenly slips into recession, perhaps because the fed decides to tighten too aggressively, your defensive stocks are the recession-proof names with big dividends that can protect your portfolio. the bottom line, if you devote as much time to managing your money as many people do to managing your fantasy football team, you could really clean up in this market. i genuinely believe that. just as is official kickoff of the nfl season is upon us, consider this the official kickoff of cramer's fantasy

portfolio. we're going gridiron style, favorites, sleepers, and everything in between, with individual picks every week for the next month. game on!

i say we go all in on the internet... of things. what we're recommending as your consultants... the new consultants are here. it's not just big data... it's bigger data. we're beta testing the new wearable interface... ♪ xerox believes finding the right solution shouldn't be so much work. by engineering a better way for people, process and technology to work together. work can work better. with xerox. humbled. i like to say there's always a bull market there's always a bull market somewhere and i promise to find it for you right here at "mad money." i'm jim cramer.

see you tomorrow. see you next time. male narrator: tonight on the "west texas investors club"... - i'm here to present to you pie and cobbler fillings. i am asking for $150,000 for a 40% investment into the company. - we put these entrepreneurs through some hellacious tests, but this is the test to beat all. do you mind helping my mom put on this party? she's a real sweet lady. - look who's here! the [bleep]head. - this is a hot mess. - i can show you guys an amazing time in your hometown. - using your app. - using this app. - bring it on, jen. - [yells indistinctly] - oh, [bleep]. narrator: deep in the heart of texas two men carved a fortune from a harsh and unforgiving land-- butch gilliam and rooster mcconaughey.