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good friday morning. with us as always john and kayla as we're going to wrap up the month of october today, and what a month it's been. last trading day, and tech stocks really have had an amazing october. yahoo, microsoft up 21%. microsoft is the second best dow component. haven't heard that in a while. >> you haven't heard that in a while. nasdaq 100 up 12% just this month, although the question is now being asked how much of the santa claus rally for november and december could thooz gains have potentially erased. shares up after earnings and revenue -- our julia spoke to jeff, and he made a big point to

talk about business overseas. let's take a quick listen to that. >> it's a perfect example when we've not only localized our global platform, growing membership from four million to north of 13 million today, but we also created a stand-alone mobile first chinese only application, and we're seeing big traction with that application. we want to take a similar approach to a market like india. india is our second largest market in the world to date in terms of accumulative membership. >> is that about to change? >> no, i think it hasn't been ignored. it's been doing really well. i think especially on the p.e. ratios. i think what's interesting is it's not as interesting a company as a twitter or something else, and yet, jeff has quietly built a really strong company, added some fascinating news apps and things like that to it and moved into china. that's really what he was talking about. the chinese take-up has been rather significant, and they're moving into india. he is moving -- he is a very deliberate person and so he is

moving slowly. he is not quite as flashy as everybody else, and so this is -- you know, it's a solid business application company. >> i think to the extent that it has been ignored, it's because a few days ago it was traded under $200. now today it's around $244, $245. part of the reason why and what i enjoyed about this call is there were some things that indicated just good management doing what they said they were going to do. they had some sales force issues earlier in the year. a quarter ago. they corrected. they've got certain growth drivers like the content business which seemed -- which did take a hit during the shift to program advertising. because they had built that business, the engagement within content was able to help some other businesses, including sponsored updates, including just keeping people engaged so that when hiring picks up, those people are able to be monotized in other ways. it's a contrast to a twitter in this important sense. when you have growth, it creates options for you.

when you have a well managed company, you are able to be nimble. this is the sort of thing that jack dorsey has come back in wanting to be able to do, right, karen? >> yeah. i think jeff wiener, we did a long podcast, and he talked about these issues. he is putting together pieces that fit together. it's not just known as a hiring site. you know, this is your business intelligence kind of thing. he talks a lot about that synergy in the podcast. then dan roth, during the content at linkedn is smart, and they built an interesting site for people that want to know about business and jobs and thing like that. >> to the extent that it is a business site, i mean, they're certainly charging for it. $1,100 a year for one of these recruiting memberships. you look at some of the other tech companies where the criticism is you are giving away your prikt product for free, and i'm wonder if anything you think

there are any other companies that can learn a lesson from linkedin that you need to value your product and know that you have valuable information and valuable service that you are offering your customer and not be scared of charging a lot of money for it. >> well, this is a business site, so it's a little easier. businesses are much more willing to pay these things as part of the services. i think what's interesting is something like slack, where is that going in terms of its applications? it's super popular, especially out here. it does have premium issues. it's just what can they do with that? they've created another business site where it's built around communications, not hiring. so, you know, something like slack i would think is a very similar kind of business to linkedin. >> let's move to google. they're building the chrome system into the android mobile system. this is an attempt to get an droid running on as maandroid r

>> how do you explain what's happening at android with chrome? >> the journal is denying it's doing this. you have to step back a little bit. i think what's clear that the jushl just an hour ago said this is not the case. i think it's a little bit oversold on the journal's part in terms of exactly how drastic it's going to be. this debate has been going on internally as it has at apple, as it has at microsoft. whether there should be two operating systems, and yol, look, android is the marquee operating system because of the growth of mobile. there's no such thing as mobile commuting anymore. there's just computing. chrome books have a very strong business in the education market because they're more secure. at the same time integration with them is probably more what's going to be happening rather than getting rid of chrome at this point. in the future there may be one operating system, but at this point google is saying this is not the case. >> yeah. the senior vice president there tweeted out 11 hours ago there's a ton of moment wrum for chrome books. we are very committed to chrome

ls. i think the back story or what's happening beneath the surface is you have pc operating systems. you have smartphone operating systems, and now you have a different emerging category, whether it's wearable, whether it's tv, whether it's more appliances. microsoft has talked about windows 10 as uniting all of them, and we have to see how others are going to handle it. >> i think that's not the case. >> finally this morning, a note from sun trust bob peck asked a serious question about yahoo. says will marissa myer leave the company's turnaround to someone else? shares up 20% this month, but a

lot of senior executives have left, as you know, and the latest earnings, of course, disappointed investors. what would happen there if they put someone else in charge of the core turnaround? >> that would be good i think for a lot of investors. i think a lot of investors feel that the train is off the track. i think it is. i think i have been talking to a lot of people who are there and who have left, and they recently had a meeting, an internal meeting, with all the vice presidents that didn't -- there is a lot of dissatisfaction among the top leadership about where the turnaround is going, and so i think it's a question of if she can figure out how to make -- how to put -- to turn around the turnaround, essentially. that's going to be hard, i think, in this environment, and with -- you know, she has to bring in new executives and things like that, but, you know, there's very good executives there. the question is she the right one to lead it. i think it's going to be brought up as they move closer to the spinoff, and also, you know, what's going to had to yahoo. could it go private? will someone come at it? there's all kinds of scenarios that could happen with this company because it's still a valuable property. the question is she the right

leader, and you're going to hear a lot more of that going forward. >> well, cara, oftentimes when you see executives in the type of thing we've seen atta hue, it's because there is about to be a seminole event, and they realize there's a turning point for the company. obviously the spinoff for yahoo has been baked in for some time. once it happens, once the alibaba spinoff happens, then what happens with yahoo? is this indicative to you of a company that's about to get sold? >> i can't imagine that the hedge funds around sharpening their pencil. i know they are. i know they're doing it. i know they're thinking about it, where it goes next. everybody is waiting sort of under the hoop waiting to see what happens. they do have the yeah new japan aspect. she can drag this out for a while. there's all kinds of complications in that company. i think you're going to see some activity after the spinoff or at least more pressure on her to perform, and if she can't perform, who can? i think that's probably fair. >> you know, dick got thrown out for a lot less. >> it's early for a postmortem,

but maybe we can start to sketch out a first draft. where did this go wrong? this was a product executive who was built in to -- brought in to build kind of world beating stuff atta hue. arguably i guess that didn't happen. also, yahoo had this big pot of money from alibaba where they could have done a transformative acquisition. item did they fail to move the needle? >> they just didn't ino vat in the product. i don't think you can think of a product that's innovative that has come out of there in the past few years. there's a lot of improvements. no question. there's been a lot of improvements to weather and all kinds of apps. you know, you really -- there's been so many fascinating companies coming out in the past three years. none of them applications, none of them from yahoo. i think probably she should have cut a long time ago. i don't think she wanted to. she had promised to do that in the board meetings when she was being hired. probably making it smaller, making it leaner, cutting out

fat. instead she went for a very aggressive i'm going to buy up a bunch of really ino vaifsh companies and hope we create an ino vaifsh product. it's not a bad strategy. it just didn't work here as it needed to. >> stocks certainly had a nice run when on the alibaba list. >> yes. thank you, china. thank you, china. great -- good, you know -- good for alibaba, but that's not yahoo. >> exactly. >> cara, great weekend. thanks again. >> thanks a lot. meanwhile, the markets are trading at a pretty narrow range today. the dow down by just about one point. s&p and the nasdaq are pretty close to the flat line despite the fact that we are on track for a fifth straight week of gains for all major averages. that's the first time this has happened all we're. october, the best month for stocks since 2011. shares of electronic arts e.a. following even though they topped estimates. earnings down year on year, but the company did raise its full year forecast saying strong sales for its latest star wars

games were what they were anticipated. that stock, though, down about 4%. meantime, solar stocks moving in opposite directions. first solar is rallying because it raised its full year profit guidance. earnings and revenue also beat expectations. there you can see that stock is up about 10%, but solar city is slipping after posting a quarterly loss that was wider than analysts expected. that stock, carl, just getting hammered. down 24%. >> meanwhile, we're getting more details on the u.s. sending troops to syria. let's bring in nbc's chief foreign correspondent richard engel who is live and helped break this story this morning. richard, good morning. what else do we know at this point? >> we know quite a bit, actually about what the white house is expected to announce in just over an hour. it will announce an intensified three-pronged approach to fighting isis. the white house is calling it a shift. others will call it a significant change in policy. first of all, it involves sending troops into combat, boots on the ground in syria.

not many. just dozens we are told. special operations forces will be working at northern syria. primarily working with kurdish groups. that is one part of the approach. the other is to base a rapid response force. no idea how big that will be, but larger than the dozens that will go into syria. a rapid report -- or response force going into iraq into northern iraq, and then lastly, more combat aircraft coming to turkey. some a-10s have already arrived. some f-15s are on their way to carry out intensified air strikes from the air base here in turkey against isis both in iraq and syria. this is a significant escalation of u.s. military involvement across three countries. >> richard, we just had the president announce a slowdown in the drawdown from afghanistan, and now this. would you be surprised see other

movements in that vein? >> well, i think what we're seeing here is an acknowledgment that the current strategy hasn't been working very well, that the -- this was a long time coming, carl. first, if you'll remember, the u.s. thought that rebel groups, moderate rebel groups in syria, could handle isis and handle the assad regime on their own. they could not. then the u.s. attempted to create by remote control an allied rebel force called division 30. most of those members and they were just dozens who were trained at the cost of millions of dollars ended up either surrendering or being kidnapped by extremists, so that approach of creating an army from afar didn't work. now we're seeing the u.s. sending -- putting a toe in the water and sending a few dozen advisors into syria to work directly with established rebel groups there. whether this is -- whether the

u.s. is now stepping one foot further down a slippery slope, i think remains to be seen, but i could tell you from the way that this has been going, every time the u.s. has sent advisors into iraq or syria, they have advised for more combat power to be sent. >> richard engel in istanbul with us this morning. richard, thanks for that. very much. when we come back, lending club in the green after earnings top estimates. the ceo is going to join us live. plus, the latest version of the apple tv officially hits stores today. we're going to take a look with a former apple designer who worked with steve jobs and a closer look inside unicorns like uber and theranos. don't go away.

take a look at shares of lending club. right now trading up 3.5%. 14 .10 is the print on that stock. though, still just slightly below its ipo price of 15 from last year, but the company did report its first profit since going public last december, and it's also raised its fourth quarter outlook after better than expected earnings. renault is the ceo of lending club, and he jones is from out west. it's always great to have you on the day after earnings. i have to ask you inked out a profit for the first time. you originated more than $2 billion in loans -- what did you do differently that worked for you? >> i think what we're seeing is

continuous -- benefits of scale as the platform gets bigger, it gets more attractive and more efficient as we've seen both rapid increase in volume. with revenue doubling year-over-year as well as margin expansion, lower marketing costs, higher -- higher customer satisfaction. all these things have worked together to make the platform just more efficient. >> the general points out some of that volume came at the expense of interest rates that some of the lenders on the platform could earn. waub us through that dynamic and how you were able to lower marketing costs because you are getting more borrowers to come in simply by lowering the interest rates. how do you do that, and how much longer can you continue to do that? >> we didn't point that interest rate as a factor for growth. i think it's more for benefit and net effects, but if you look

at the last couple of quarters, there is no change in interest rates. we've been growing 20% sec we shouldly quarter over quarter. i think what's driving the growth is more, again, of increased awareness for the platform, great customer satisfaction. our customers talking and recommending our products to their friends and colleagues, and just the size of the market. we can essentially grow the platform and dial growth up or down based on what we're seeing in market conditions, but there's -- it's a market that is hundreds of billions of dollars, so we have really no growing platform at this point. what's allowing us to lower the interest rate, though, is continuous investor appetite for the loans and for this type of assets, and really the breadth

of investor base that's giving us the opportunity to lower essentially pass on more of the economics to borrowers and the deal which generates positive selection and helps the investors at the end of the day. >> that leads into my question, which is how much insight do you have into the broader consumer trends that are perhaps helping to fuel your growth? for instance, the housing market real estate, the fact that consumers feel richer right now, is that part of what's making people feel like they have this money to lend out on your platform? >> well, you know, i think the macrofactors on both sides of the platform certainly. on the investor side with such a wide diversity of investors, we have more than 100,000 investors now comprised of retail investors, high net worth individuals, family affairs, insurance companies, banks are investing on the platform. at any point in time in any

economic environment we have some segment of our investor base feeling better about themselves and making larger investments. certainly one of the macrotrends that's helping is a lot of people are being more comfortable transacting on-line and a lot of the credit and banking and investments moving from more traditional channels to the on-line channels. >> but some of the commentary from a couple of banks as well as the fed possible looking into regulate this space is what's been causing a selloff recently in the stock. yesterday santandar said it's not going to be buying any more of your loans. how will each of those issues affect your bottom line? >> we don't think either as a tremendous effect. the first one certainly has been a great partner.

we're very grateful for this relationship. i think they change their strategy recently, and deciding to stop buying unsecured personal loans and forecast on their core business, which is auto lending. i think they essentially stopped buying the center for the main program and we were able to replace one of them that, again, shows the resiliency of the platform and the power of the marketplace. we were a very -- in our funding sources. the fact that we have so many investors available on the platform really helps us replace any investor overnight. we really have no disruption in originations. i think what gives us an advantage at the end of the day is a low operating cost that is considered the lower than traditional banks and we feel

that is going to continue to be an advantage and that's actually getting better as the marketplace gets bigger and becomes more efficient. >> all right. well, certainly this is not the last we've heard from you. congrats on a good quarter. stock up 4%. we know we'll talk to you soon. renault, the ceo of lending club. starbucks shares just trading slightly lower. well off the lows after reporting a less than impressive outlook in the latest quarter. what ceo howard schultz have to say about earnings and mobile? we'll bring you that in just a moment.

starbucks hitting a high today after reporting earnings last night despite reporting a less than stellar outlook. howard schultz did have a pretty good outlook for the mobile growth strategy, though. here's what he told us in an exclusive interview this morning on "squawk on the street." take a listen. >> the big, big catalytic change. it's now 20% of tinder. it's now rolled out all over the

country is very significant and we're processing about five million mobile order and pay transactions a month, and that is going up almost every day. >> mobile, of course, a big part of this, but also china where they were opening one new store a day. that's not enough for the customers that are coming on-line in that country. >> bigger picture here, mobile, and smartphones in particular, i believe, are the biggest thing happening to retail, and it's happening on so many different levels. you look at the new am tv, the ability to buy things through the screen. i think apple still trying to figure out the flow of that, but that's important. adobe's report this week looking forward to what's going to happen during the holiday season. on thanksgiving day more people will make purchases through their phones than through p.c.'s for the first time. if you are a retailer in the position to have people's payment attention on a phone, it's a big opportunity for a land grab. >> you wonder if this is a missed opportunity for square, which was supposed to be the de

facto payment source for starbucks on mobile. >> they came on the set together to announce that deal. >> we've seen from square's financials that it's not stacked township what schultz has said. 20% of tender for mobile. it's much smaller than that. >> the brick and mortar are actually -- that's going backwards as a lot of shopping we'll see what happens. 27 days away. >> oh, where he. up next, the latest version of apple tv is now in stores everywhere. we will take a look at the next generation with a former apple designer who worked under steve jobs in just a moment. no matter how fast the markets change, at t. rowe price, our disciplined investment approach remains. we ask questions here. look for risks there. and search for opportunity everywhere. global markets may be uncertain. but you can feel confident in our investment experience... ... around the world. call a t. rowe price investment specialist,

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so call unitedhealthcare now. ♪ good morning, know. i'm sue herrera. the u.s. will send 20 to 30 special operations forces to syria to serve as military advisors in the fight against the islamic state. the additional u.s. troops will operate in an advise and assist capacity. the president enhancing military assist wrans to jordan and lebanon as well. on a diplomatic front, the u.s., russia wra, and other regional and world powers are considering a new plan to set up a cease-fire in syria within the next four to six months. that would be followed by the formation of a transition government featuring president assad and opposition networks. an american airlines flight from los angeles to philadelphia had to be diverted to phoenix because of an unrule where i

passenger. the man who shot this video says that the passenger was ranting about 9/11 and saying that he was going to be famous. he was escorted off the plane by police. one final race in the career of triple crown winner american pharoah. the breeders cup classic in kentucky tomorrow. the legendary colt is a 4-5 favorite to win that race. it can be seen on nbc tomorrow beginning at 4:00 p.m. eastern time. it's his final race. we certainly wish him all the best of luck. that's our cnbc news update this hour. back to "squawk alley" and john and the gang and carl. back to you. >> thanks so much. while theranos has come under fire for its testing technology, concerns have also begun to surface around the voting structure and board composition and what all this means about the company's found elizabeth holmes. joining us this morning is jessica lessen, the founder and editor in chief of the information and now we're happy to announce a new cnbc contributor. jessica, good morning. >> good morning. thanks for having me, carl. great to be here. >> it's great to have you on

board. what other lessons so far on theranos. >> i think there are so many questions. there's the science which we're obviously still -- there are questions about sfloop founders like holmes and maybe other key employees are really, really in control of that company in ways it wasn't previously known. >> so, jessica, what do you think this means longer term? it certainly seems to be it has long from elizabeth holmes wants to hold the position that she has if this doesn't go well for theran so s, what will that mean

for silicon valley at large? >> it's a great question, john. i mean, we're in unchartered territory here with these huge private tech companies that, you know, are getting bigger and the founders are an incredible control. other companies that have these structures, uber, you know, you can kind of go down the list. snap chat has something sort of similar. we're in unchartered territory. i think where it will come to roost, if you will, will be what happens when these companies are in the public market. are shareholders going to tolerate these structures? you know, we saw google and facebook obviously two examples of companies with super voting control that have kept investors very, very happy. i guess it depends on whether the businesses working at the end of the day, but for companies in the private markets where there's so much unknown, i do think that investors are taking a risk now in the private side and giving up so much and that some of these things could come back to bite them when the companies are public. >> well, some of the private

equity, jessica, have these very complicated structures where basically it guarantees a return when the company does go public. fox has something like this with tpg where it basically gave them more shares that were equivalent of the money that they put in and they would at least break even. i know i'm over simplifying that. i'm going to get emails about that. there are a lot of these companies when they sell shares to mutual funds that you have to wonder whatsoever structure are you getting, where are you in the capital structure, and whatsoever disclosure are you getting for the company that allow you to value it accurately so that when it does go public, you feel like you have all the information you need? >> absolutely. so you are talking about -- i mean, the protections and the rights that late stage investors are negotiating for themselves in lieu of giving the company an extremely high valuation, that's another area where we're seeing a lot of innovation, if you will, and it's become the norm, and i think, again, in some some

cases it will work beautifully. we're not talking about the ones that are skyrocket successes. it's what about the ones that aren't and we'll see those reckoning moments to come, but absolutely, i mean, these days all sorts of -- there are all sorts of provisions in those deals. one thing i do hear is that a little bit of that seems to be going away now. i think investors are able to push back a little bit more. maybe we'll so he see that, but there are whole hoards of companies that have those, and it's going to look complicated when they go public. >> finally, jessica, for holmes herself, she was given credit for going on jim's show. she was given credit for speaking at the journal conference. what more does she need to do other than establish the kind of classic peer reviews we generally see with medical devices? >> yeah. well, that's it, carl. i think -- we want to hear from the science community now about the science. you know, we can talk all day

about how the company presents itself, is she lying, is she not lying? i think until there's some validation of their technology, either from the peer review community or even now their partners are pulling back from distributing them, those aren't good signs. i think we need someone to step up and say, you know, this works. here's the potential. i think that would go a long way to dampening this. >> jessica, it's great to have you. we look forward to having you on a lot more to talk about all sorts of things. >> thanks, guys. have a good one. >> jessica lessin of the information and a cnbc contributor. coming up, happy anniversary to one of the biggest deals in disney history. first, rick santelli, what are you cooking up over there? >> hey, i'm thinking about halloween and i have a special halloween edition of the santelli exchange. what's really interesting is

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we'll see you in about 20 minutes or so. >> looking forward to it, scott. happy anniversary to one of the biggest deals in disney history. no, not pixar. three years ago today disney announced it would buy lucas film. the deal worth over $4 billion. it set the stage for the next generation of star wars films. the first of which comes out this december in case you haven't heard. shares of disney are up 127% in that time. they stand to make a little bit of money. >> just a little bit. one of those deals that was inked in sun valley, or at least where the discussions began in between those very high profile sessions there. >> disney has been so smart about how they have managed the anticipation leading up to this franchise. of course, george lucas helped by putting oh out those prequells and jar jar binks which surely drove down the valuation at least in some star wars fans' minds. >> is will some anticipation? >> people would have seen some of the original films. >> yeah. i wonder who hasn't seen it at

this point? >> i don't know. >> let's get over to the cme group and check in with rick santelli at the santelli exchange. hey, rick. >> hey, carl. >> listen, some of you might have heard, we had a debate, and i asked about our central bank. i talk about it on the floor all the time. when i ask senator cruz about the power of our central bank, here's what he said. he said wall street is doing great. the top 1% earn a higher share of our income than in any year since 1928. what we're really talking about isn't trick-or-treat on our happy halloween edition. it's about trickle mistreatment, okay? i'll tell you why. because if you are a conservative, of course, you talk about tax policy in the trickledown sense. if you are on the other side of the aisle, you talk about policy benefitting the wealthy trickling down. it's totally mistreated, and, of course, both sides seem to gain that.

also, when a call comes to goldilocks, let's ching goldilocks. let's called it goldly gridlocks. i'll tell you why. congress is the fed's boss. let's talk a little truth to power here. when i threw that same question at senator rand paul, here's what he says. interest rates are the price of money. we should have price controls on the price of money. amen to that. let me tell you something. if you have kids, if you give kids a lot of anything, the value of whatever it is is basically zero. when i was kid, i got one toy for christmas wrush took care of it. now even my kids, i spoil them. you give them a million toys, they don't take care of any of them. the price of money isn't about immediate gratification. the scarcer it is, the better it's treated, and as to truth to power and back to my goldie grid lox, listen, everyone universally seems to agree. boy, you don't want congress to fool with monetary policy.

congress can do whatever they want with the central bank, and what exactly are they afraid of? they're afraid that nothing will get done. >> the central bank and planners all over the world hold the power. if you want to get things changed, you have to address the power, and congress is the only entity that can do it. back to you, and happy halloween. >> happy halloween to you too. rick santelli sounding a little bit like scrooge there. rick, thanks. >> good. >> the latest vergts of apple tv is now in stores everywhere. we'll take a look at the next generation with the former apple designer who worked under steve jobs. that's coming up in just a moment.

my name is griselda zendejas. i love working in the salinas area because i always wanted to do something where i could help people around me. so being a construction supervisor for pg&e

gives me the opportunity to give a little bit back to my community. i have three boys. they're what keep me going every day. our friends, families live in the area. and it is important for all of us that we keep our community safe. together, we're building a better california. the new am tv hits shelves he today, but is it it have the making to -- mark, the senior designer at apple now has one of the most recommended apple tv apps with the new platform called store house. i just took the wrappings off of an apple tv unit last night. plugged it in. took a look at some of the apps. what do you expect to happen with this? the feeling it's almost like a huge ipad that the whole room can interact with. how do you expect people to interact with store house differently? how do you think this device

will be popular? >> i'm very excited about the apple tv, and i think one of the defining factors is exactly what you mentioned. multiple people in the room can look at this device. it's very different from an iphone and an ipad. even a pc. >> what do you think of store house? >> we talked to a lot of our customers, and eeven looked at using store house ourselves, and we noticed most of the photos and videos thaw take from your i phone on your camera roll, they're not for public consumption. they're not for everybody. the apple tv is a great example. people that you would have in your living room, the ones that you would bring into your home, those are the types of folks thaw would share photos and videos with, and that's why we wanted to focus on much more of the personal nature of sharing photos rather than broadcasting

them out to a bunch of followers. zoog you know, mark, when we talk about some of the other content that we'll be hosted on the apple tv, hulu, netflix, showtime, hbo, it really seems like it's the content super cycle, the stir for the consumer to just watch everything under the sun that made this product possible. for store house, it seems like that's the iphone. the fact that we're all taking so many pictures and we have such a high quality camera in our pockets to do that, i'm wonder whatting forces you think are going to make the apple tv a success or perhaps a bust? >> i think the app tore is an amazing thing from apple and what i'm excited for when they say the future of tv is apps is what you can do with interactivity. what not only you can consume from the apple tv, but what you can put back into the apple tv using the iphone and use the internet, and i think developers are going to come up with lots of creative things that you can do. for us we're about photography and what are you shooting with your iphone, and it will be

great for people to take the photos and videos that are maybe already on their phone and just shoot them right up to their box and store them on to the apple tv and store them on to our sear servers. >> trying to drum up the strength regarding media and their partnerships. as you look at the space, is there a combination that would insure owning this space, whether it's apple and someone else or amazon and someone else? >> i think it's largely up to the developer ecosystem. >> what all the different developers might be able to do with different apps, it's ob where yous that a lot of the big networks and broadcasters are going to be putting their services that they can stream television programs and video programs, but i'm very curious to see how creative a lot of the other types of businesses approach the apple tv and when you think about the tv, it's important to think not just from the network standpoint, but really what it is is a big screen that multiple people in the room can look at it at the same time, and i think we'll all

see all kinds of different am kegs come about from this community, and we know that apple is one of the strongest ones there is. >> two things jump out at me. one, i miss the ability to use my phone as a remote because i like to be able to type on the screen, but the other thing is boy, it would be great if apple pay were built in because then i could use my fingerprint to not only pay for something, but also have my address in there as apple pay will do it by default and payment information is just synced along. are there changes like that that you think have the potential to make this tv platform more powerful? >> yeah, absolutely. i think it's important that we all remember this is the 1.0 version of tv os. as people turn it on and see the things that are locking, that's exactly what will inspire a lot of the developers, a lot of different people to come up with these solutions, and, you know, knowing apple, they're very in tune with what consumers want but also what developers need to be able to build a solution.

>> when we come back, steve bamer and mark cuban. we'll explain that when we come back.

deandre jordan backed out of a deal creating a feud between the franchises. thanks to the kiss cam at the staples center, tensions were dif fused just a little. clippers owner steve ballmer and mark cuban ended up on the cam together. cuban who only shows his teeth when yelling at refs cracked a smile and blew a kiss. cuban's smile was likely wiped away after the mavs lost 104-88. that's cool. >> it's pretty clear they weren't sitting anywhere near each other. >> meantime, the point of halloween is usually to go out trick-or-treating, but don't tell that to one california company. our jane wells is in oxnard, california. we're told in costume with more. good morning, jane. >> good morning, guys. the national retail federation estimates that we're going to

spend $6.9 billion on halloween this year. that's down from $7.4 billion last year. all i care about is the candy. estimates are anywhere from 2.1 billion to 2.6. the most popular is reese's according to usa today. spoon rocket is here. never fear. >> spoon rocket is a food delivery app in the bay area started by a couple of guys from cal. they're a lot cheaper than, say, grub hub. meals start at about $6 with the delivery fee of $2.50. around there. so far they've raised $13 million, but to spread the word marketing-wise, this halloween if you are in that area they're promising to deliver candy within 15 minutes so you can avoid the embarrassment of running out. >> this is the first halloween we're doing an event like this, and we are expecting to sell at least 1,000 pounds of candy. a lot of times families just

have really terrible candy. like tootsie rolls and dumb dumbs. we decided to offer, you know, candy that kids really do want. >> yeah. i hate tootsie rolls. they're going to offer mars, three musketeers, kit kat. that sort of thing. by their estimate, half of americans run out of candy halloween night, and this way you avoid the embarrassment of turning out your lights and at 9:30 have some obnoxious high schooler who's are too old to be trick-or-treating and knock on your door anyhow and demand candy. if you don't have it, they'll egg your house and destroy your pumpkins. >> don't go anywhere. halloween came early in arizona as a giant inflatable pumpkin emerged from a group of trees before bouncing through a busy intersection. you can see the 350 pound jack-o-lantern crossing multiple lanes of traffic before getting stuck beneath a streetlight pole. traveled about a quarter of a mile before landing in a neighborhood park. luckily, nobody was injured. you haven't seen anything like that over there in oxnard, have

you, jane? >> no. i mean, first you have the military blimp on the loose. now you have the cool aid guys at halloween jack-o-lantern on the loose. great pumpkin charlie brown. that was hilarious. thank god nobody got hurt. >> 350 pounds. >> yeah. >> you know how i can tell you are like an actual storm trooper, jane? >> how? >> it's a really nice shot. good shot. >> i -- i forgot the belt, and i hope you notice, this is the new force awakens storm trooper outfit. this is not old. this is new. thank you. >> you're going to get a lot of use out of that, swran. >> you're not the only one. we do have a shot of john's costume i think in advance. what do we have? iron man on the right. captain america on the left. >> nick fury in the middle. the superheroes are not to scale, but yes. >> were you not spiderman last year? >> i did -- i'm a superhero fan, though. i am. >> with young boys.

>> i'm just a big kid. >> jane, happy halloween. thanks to you, jane wells, in oxnard, california. auto no, no, no, wrong movie, jane. wrong one. that does it for "squawk alley"." let's go to headquarters with scott. >> josh brown is here with -- there's a method to the madness of that music. i'll tell you about that in a minute. our game plan looks like this. linkedwin. following its blow-out earnings report, how high can that stock fly? rbc's mark just raised the price target. he will join us live for the reasons why.